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$0 - $123k in 60 Days Dropshipping CHALLENGE | Shopify 2021

Published on: December 8 2022 by Ac Hampton

$0 - $123k in 60 Days Dropshipping CHALLENGE | Shopify 2021

$0 - $123k in 60 Days Dropshipping CHALLENGE | Shopify 2021

what's going on supreme family i'm back
with another banger it's officially q4
and whenever i say this is the most
profitable time of the year for
ecommerce entrepreneurs i mean it and i
cannot wait to be able to help you guys
out these next three months especially
with this video so make sure you take
some value away from this before we get
into the exact steps that i took on the
store to generate over 123
000
in less than 60 days let's go ahead and
check out the revenue and profit of the
store we all know men lie women like
numbers don't so let's go ahead and
check it out so here you can see this is
august 1st to october 1st 2021. as you
can see i generated around 122 thousand
dollars i had around over 45 000 online
sessions a seven percent customer rate a
2.69 conversion rate and over 1300
orders and i'm gonna refresh the screen
because you always know it's no cab
and what's revenue if we cannot show
profits so let's go ahead and check it
out as you guys can see this is the
exact same time frame of august first to
october 1st around the exact same
revenue of 123 thousand my cost of goods
was around 40 000 my aspen was 53 000
which ultimately gives me a great net
margin of 21
and over 25 000
profit starting from scratch and this is
why i always say it is so important to
make sure that you are investing in
people who are doing exactly what you
want to do in this world and i love
being able to show you guys how you can
reach these exact same type of numbers
and speaking of investing in people who
are doing exactly what you want to do in
this world i'm here to help you guys out
each and every single week with an
absolute free consulting call to
streamline your success with e-commerce
if you want the opportunity of winning
this absolute free consulting call and
another special giveaway all you have to
do is three simple things the first
thing you must do is in the comment
section below comment the word 100k and
what your goal is to finish 2021 off
strong the second thing you must do is
go to my instagram ac underscore hampton
and go ahead and give me a follow and
the third thing you must do is smash
that like button below and subscribe to
my channel as i have never missed a
single week on this platform
i need to know everything who in the
world and where i need everything
now we all know the first step on being
able to do numbers just like this is
starting off with product research and
product validation i use a very specific
validation method when it comes to
choosing these different types of
winning products but anytime that i'm
choosing a winning product i'm always
asking myself these four things
one does this product have an area of
improvement that i could be able to take
full advantage of second does this
product have a market behind it third is
does this solve a problem and number
four is do i see longevity with this
product making sure that i'm answering
yes to all of these different questions
is going to give me the confidence in
knowing that this product can sell and
there's longevity behind it and i can
eventually even brand it and then
whenever i find a product that hits all
of these yes requirements the first
thing i do is reach out to my private
supplier so whenever i reach out to my
private supplier i was able to source
these costs of goods for this product
specifically for 21. and the selling
price that i put on my website for this
product was 70 so this product was
giving me a 3x return so i knew i had to
be able to sell it and having a private
supplier helps out with so many
different aspects of running your
business not just to just give you
faster shipping times which shows you
more longevity with your business and
obviously a better customer experience
but you're also able to source these
products for cheaper than you typically
would on aliexpress as these private
suppliers typically get way better rates
and anybody in my blueprint course or my
one-on-one mentorship has full access to
my private supplier who will be able to
source products cheaper than aliexpress
completely automate your tracking and
completely automate your fulfillment on
every product that you sell so right
after being able to source this product
and figuring out if this is something
i'm going to sell or not the next thing
i get into is building a high converting
product page and of course a store
around it and i hear people ask me all
the time what type of store should i
start off with general niche or one
product i always recommend starting off
with a general store as this is exactly
what i use in this example of this case
study and that's what i use for all my
drop shipping stores and when i'm
building the store the theme that i like
to be able to use is to beautify the
beautify allows me to be able to have a
simple clean layout on my store while
still being able to allow me to have my
product page and home page shopper
friendly and of course a great customer
experience and if you guys want to use
the beautify you guys can get 20 off any
package that you choose by clicking on
the link in my description or being able
to use the code ac hampton at checkout
now some of those main points that i
focus on whenever i'm building my store
so that traffic that comes my website
can convert into real purchasers is
these main things the first is a
simplistik design i don't like to have
more than three colors on my store black
white and one separate color the second
is making sure that my featured product
that i'm advertising is right on my home
page the third is highlighting the
seasons that we are currently in so i
was advertising this product through
labor day as well as 9 11 and i took
full advantage of these seasons right on
the banner of my store and the fourth is
making sure that your store looks
credible with different policy pages on
your store as well as a page for
customers to be able to track their
order all four of these things will help
out with making sure your store is
shopper friendly and you can get those
conversions that you are looking for now
we all know that having a nice store is
equally as important as the apps that
you have on your store that can help
convert your customers so on to beautify
i like to be able to use stiky add to
cart frequently bought together quantity
break by discount custom currencies faq
and page speed booster now whenever i'm
building my product page this is where
the fun starts happening i like to be
able to base my pricing my features my
benefits even the gifts off of what my
top three to five competitors are
currently using i want to be able to
replicate the success that they're
having and do better in the areas that
they struggle in now yes i do base my
product page off of what is currently
working in the market but again if you
want to wipe out your competition you
always have to make sure to do it better
than them now speaking of being able to
wipe out your competition around two
days before being able to launch this
product i go and source some high
converting creatives i'm no graphic
designer i don't have much experience in
being able to create advertisements so i
allow a professional to do this for me
so what i like to do is i like to head
over to viral ecom ads and i go ahead
and source the split testing package
this will give you four ad variations
over the one product that you're
choosing so that you can be able to test
out all different types of variables so
you can be able to know what
advertisement is going to work the best
for you and if you guys want to be able
to get some custom content from viral
ecom ads you can check that out with the
link in my description as well as you
can be able to get 20 off every single
order that you have directly with that
link so once i get my creatives back
this is whenever i get into creative
testing now we toked about creative
testing before but creative testing
allows me to test out either different
thumbnails videos ad copies and seeing
which one is going to give me the
cheapest traffic this is going to
effectively allow me to have full
confidence in whatever advertisement
that i'm going into before i actually go
spend some real money in my cold
interest campaign now people ask me all
the time what is the biggest mistake
that beginner dropshippers struggle with
and for me i think the biggest mistake
is rushing into a product without having
real validation on a creative that will
actually work for them beating out your
competition involves winning the bid on
facebook and winning the bid on facebook
involves having the best advertisement
so make sure that you understand that
facebook is a bidding auction and the
easiest way to win the bid is by having
a stronger creative and whenever i'm
running this creative testing campaign
i'm only testing one variable at a time
so i'm not skewing my data so i'll
either test out all different videos
with the same thumbnail or all different
thumbnails with the same video only
testing one variable at a time and even
if i want to test out both this is a
little bit of how it looks so i'll test
out thumbnail one with video one
thumbnail two with video one and
thumbnail three with video one and then
whenever i figure out whichever
thumbnail does the best i might want to
test out videos after that which is
something that i did with this exact
example so let's say thumbnail 1 did the
best now i'll test out thumbnail 1 with
all the different videos to see which
one is going to give me my best
performing advertisement and for me to
be able to be in a position of having
full confidence i want to make sure that
i'm looking at the right metrics
whenever i'm in this creative testing
campaign and these metrics are very
important before moving to the next step
so i'd like to look for a cost per click
under five cents i like to look for a
cost per unique link click under six
cents a click-through rate of seven
percent or higher a cpm between four and
six dollars average video watch time of
10 seconds or more and knocking it out
the park with the three great rankings
now if you guys not heard of great
rankings this is very important to know
if your advertisement is going to work
or not so there's quality rate ranking
there's engagement rate ranking and
there's conversion rate ranking now a
lot of youtubers don't tok about all
this in-depth information but if you
really want to be successful with
advertising you need to know these
things so quality ranking is how well
your advertisement is perceived for the
quality behind it engagement rate
ranking is how well your advertisement
is going to get engagement compared to
the competition who are advertising
within the same niche and conversion
rate ranking is how well your
advertisement is going to get
conversions based off of other people
who are advertising within the same
niche so you want to make sure that all
of these rankings are average or above
average and you guys can check out this
chart right here for a little bit more
information about this now i want you to
understand i don't just stop creative
testing after i find just one winning
creative now this is where i see a lot
of people struggle with is because they
don't understand that ad fatigue happens
so you can't just run the same
advertisement forever this is going to
eventually get exhausted so what i like
to be able to do is i like to do a
couple different creative testing
campaigns throughout my entire time of
advertising this product and the one
that i just showed you is what i
consider cold creative testing as i'm
basically just trying to see what my
audience is wanting to see and making
sure i can put it right in front of
their face a little bit down the road i
like to be able to do something called
warm creative testing where i test out
different creatives in my warm
retargeting campaign and the last step
of creative testing that i'd like to get
into is hot creative testing which is
typically in a no interest campaign
after i scale this product to over 500
purchases or more but let's take it back
a couple steps and we'll go ahead and
jump right into that in a little bit
what i do want to focus on now is what i
do with my cold creative testing
campaign after i find a winner now
before i go ahead and tok about how to
set up these campaigns or what i do with
this winning creative i do want you guys
to understand that i'm here to help you
guys out in any way possible if you have
any questions about this video at all or
you're feeling stuck or you're looking
to streamline your success this upcoming
q4 you can go to my instagram ac
underscore hampton and dm me the word
youtube dm me the word youtube as is not
about how much money you can make in
this world but how much knowledge you
can teach others to be able to change
their lives so after finding my winnie
creative the next thing i did was set up
a cold audience interest testing
campaign this cold audience campaign has
10 different interests with 10 different
assets under one campaign which is a cbo
of a hundred dollars and i also like to
allocate a five dollar minimum spend to
all ten of these assets this is going to
be able to allow me to spread my budget
out and allow whatever is working for me
to continue to work for me and spend
more budget on it so if i have ten
different ad sets with a five dollar
minimum spend that comes out to fifty
dollars so if my campaign is at a
hundred dollars that means it's going to
allocate the other 50 bucks to the best
performing assets and in this cold
audience campaign there are front-end
metrics that i was looking for so i'd
like to see a cost per click of under 50
cents i like to see a cost per link
click of under a dollar click-through
rate of 2.5 percent or higher cpms of 10
to 12 dollars and an average video watch
time of eight seconds or more now it's
great to know all these front-end
metrics to know if your advertisement is
working but it's also great to
understand the back end so that you are
able to cut fat and focus on
profitability and that part of
advertising i leave strictly to the kpi
calculator this kpi calculator stands
for key performance indicators this
allows me to understand what my
breakeven added card is what my
breakeven cost per link click is what my
break even purchases and of course my
break even bro as all of the people in
my one-on-one mentorship as well as my
blueprint course do get access to this
full kpi calculator so that you are in a
position to be able to focus on
profitability now after doing this cold
audience interest campaign and finding
different interests that work i do like
to scale up what is working for me and i
typically do this with a vertikally
scaled campaign using either abos or
cbos now i always start off with cbo
testing whenever i'm testing different
assets but whenever i'm scaling i like
to allocate more budget towards what was
working so for me let's say that dog
park did really well so i'll duplicate
off the original ad set in my cbo
campaign into a vertikally scaled
this will have five assets in it with a
20 to 40 dollar budget and i'm typically
only putting five assets in this
campaign alone from using cpos and abos
and testing and scaling this allows me
to be able to take full advantage of
collecting data and warming up my
facebook pixel so the first thing i do
is whenever i get to around 5 000 95
video views i jump right into those
look-alikes now the 95 video view
look-alike is the first one that i start
off with i typically used to do 2000
video views but i see that it's even
stronger whenever i weight to around 5
000. and then on my back end metrics of
add to cart initiate checkout purchase
view content i always wait to around 500
conversions before i start running
look-alikes for these now the best
advantage of all this is whenever you're
spending all this money and collecting
all of this data you can be able to get
all these customers back who did not
purchase from you by taking full
advantage of retargeting so there's two
types of retargeting that i like to
focus on there's warm and there's hot
warm retargeting is retargeting the
individuals who did not come to my
website so these are the people who did
95 video views 75 video views facebook
engagement as well as instagram
engagement and then high retargeting as
all the people who visited my website
but did not purchase and these people
are typically website visitors or add to
cart and your return on investment goes
absolutely crazy and retargeting so do
not ever skip out on this this is how
you get the best bang for your buck now
if you guys remember earlier how i
toked about different stages of being
able to do creative testing this is
whenever i jump into the warm creative
testing with my warm retargeting
campaign so in this warm retargeting
campaign which if you remember is all
about the customers who did not come to
your website this is the perfect time to
start throwing in some new
advertisements once you start seeing
these advertisements in this one
retargeting campaign start getting
purchases well there you go you have
another winning advertisement and this
is one of my favorite methods to prevent
advertisement exhaustion and then after
hitting around 500 purchases i like to
get into something called no interest
campaigns and this is when the ball
starts rolling i mean this is when
things start really changing for me no
interest campaigns allow me to expand
outside of the audiences that i'm
already testing and go completely broad
as my facebook pixel is so warmed up
that it can be able to find customers
for cheap these no interest campaigns i
typically like to use cbo's and i
increase the budget on these every three
to four days around 30 to 50
and all these exact strategies that i
just gave you is what helped me generate
over 120 000
in less than 60 days starting from
scratch and if you guys have been
watching my channel for a while you guys
know the next step that i took on this
was focusing on making an e-commerce
brand so after i hit around 100 000 on a
store this is whenever i start branding
my product branding is the ultimate goal
for whatever product that i test and i
take this very serious
so the first thing i do is i go ahead
and order this product from my same
supplier and we go ahead and ship this
to our us warehouses these us warehouses
are going to help us get three to five
days shipping and continue to improve
the customer experience you guys can see
this video right here of how serious i
start taking these i'm taking custom
content i'm ordering the product i mean
i'm doing it all this allows me to be
able to have that longevity that i was
speaking about and knowing that i'm
going to be able to sell this product
for a very long time and i'm currently
in the process of really starting to
brand this product all through q4 so you
might want to be on the lookout for it i
hope that this full breakdown of the
store and this entire case study is
going to help you guys crush it this q4
and these exact steps that i went
in-depth about are the same steps that
you can take to be able to maximize your
success and knowing exactly the
direction you should take with your drop
shipping stores and i cannot wait to see
you guys absolutely crush it and if you
want to see more case study videos like
this leave it in the comment section
below hey and do not think that i forgot
about the free consulting call winner
from last week's video the free
consulting call winner from last week's
video is
nariah congratulations on winning go
ahead and reach out to me on instagram
at ac underscore hampton let me know
that you won we can get on a zoom call
look over your products help you get
ready this q4 and make sure that you're
getting those results that you deserve
and if you want the opportunity of
streamlining your success with
e-commerce getting all of your questions
answered in another special giveaway
make sure to do all three requirements
that i mentioned at the very beginning
of this video also let me know your
biggest take away from this video in the
comment section below i cannot wait to
continue to drop this value each and
every single week for you guys i'll see
you guys next week this is ac and i'm
out
they gonna want a piece when you got it
like that like said we gonna spend it
get it right back stack that internet
money to the site crash
fast