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$0 to $13 Million In 1 Year (Ecommerce Strategy)

Published on: December 13 2022 by Arie Scherson

Are you struggling to grow your ecommerce business? Do you want to know how to go from 0 to 13 million in just one year? Look no further, because we have the ecommerce strategy that can help you achieve your goals!

1. Focus on Your Niche:

- Find a specific niche that you can dominate

- Understand your target audience and what they want

- Offer unique and high-quality products that your competitors don't have

2. Invest in Marketing:

- Use social media platforms to reach a wider audience

- Run targeted ads to attract potential customers

- Collaborate with influencers to promote your brand

3. Optimize Your Website:

- Make sure your website is easy to navigate and user-friendly

- Optimize your website for search engines to improve your visibility

- Offer fast and secure checkout options for a seamless shopping experience

4. Provide Excellent Customer Service:

- Respond promptly to customer inquiries and complaints

- Offer free shipping and returns to attract and retain customers

- Personalize the shopping experience to build customer loyalty

By following these strategies, you can take your ecommerce business from zero to 13 million in just one year. Remember to stay focused on your niche, invest in marketing, optimize your website, and provide excellent customer service. With dedication and hard work, success is within reach!

Koala Mattresses: How They Achieved $13 Million in Sales in Just 12 Months

Koala Mattresses is an Australian-based online mattress company that achieved $13 million in sales in just 12 months through their digital marketing efforts. In this article, we will review their growth strategy and key takeaways.


- A great product that adds real value is essential for any type of growth.

- Koala Mattresses received thousands of five-star reviews, which helped drive growth.

- Focusing on getting customers to post reviews online after their purchase is simple but super important.

- Using customer reviews in marketing can make or break a digital campaign.


- Koala Mattresses' offer is powerful: a 129-day risk-free trial, free returns and pickups, and a $100 discount for first-time customers.

- The discount coupon is a good tactic because it speaks to what people want when they shop online.

- Making it easy to send back the mattress is a key part of their offer.

- Their entire buying experience from ordering online to receiving the mattress in four hours is easy.


- Koala Mattresses went all in on Facebook ads and got more than 1.6 million views and over 3 million views.

- They used creative ads, including memes and linking to blog posts.

- They also used Google AdWords for search campaigns, competitor campaigns, and product campaigns.

- Email marketing is a significant part of their strategy.


- Retargeting people who don't convert needs to be part of every digital growth strategy.

- Retargeting can be done across all social media pages.

Key Takeaways:

- A great product that adds real value is essential for growth.

- Focusing on getting customer reviews and using them in marketing can make or break a digital campaign.

- Having an amazing offer is needed to get the product in as many people's hands as possible.

- Using creative ads and linking to blog posts can be powerful.

- Retargeting people who don't convert needs to be part of every digital growth strategy.

Studying the history of digital marketing can provide insights into what has worked in the past and what can work now. Koala Mattresses' growth strategy provides valuable insights into what it takes to achieve success in the e-commerce space.

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