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$100 Million Brand On Shopify (Copy This Layout)

Published on: December 13 2022 by Arie Scherson

Shopify has become one of the most popular e-commerce platforms for businesses around the world. With over 1 million active users, it has proven to be a reliable and easy-to-use platform for online retailers. One particular layout has caught the attention of many, and it has been replicated by 100 million brands on Shopify. In this article, we will discuss the reasons behind its popularity and how you can use it to improve your own online store.

Sub-heading: What is the layout?

The layout is known as the hero image layout. It is a full-width banner that takes up the top portion of the homepage. The banner typically includes a high-quality image, a headline, and a call-to-action button. The layout is simple and effective, and it has been proven to increase conversions for online retailers.

Sub-heading: Why is it so popular?

There are several reasons why the hero image layout has become so popular on Shopify:

1. It is visually appealing and draws the customer's attention to the most important part of the homepage.

2. It allows for a clear and concise message to be conveyed to the customer.

3. The call-to-action button encourages customers to take action and make a purchase.

4. The layout is mobile-responsive, which is crucial in today's mobile-first world.

Sub-heading: How can you use it?

If you want to incorporate the hero image layout into your own online store, here are some tips to follow:

1. Choose a high-quality image that is relevant to your brand and products.

2. Keep the headline short and catchy, and make sure it accurately reflects your brand's message.

3. Use a clear call-to-action button that stands out on the page.

4. Make sure the layout is mobile-responsive and looks good on all devices.

The hero image layout has become a popular choice for online retailers on Shopify, and for good reason. It is simple, effective, and has been proven to increase conversions. By following the tips outlined in this article, you can incorporate the layout into your own online store and improve your overall sales.

In this article, we will be analyzing a successful Shopify store that focuses on high-end cashmere sweaters. We will break down their website design, marketing strategies, and overall approach to selling high-ticket items within the apparel niche.

Website Design:

- The website design is clean and simple, with muted colors and a focus on showcasing the products.

- The new arrivals and best sellers sections are prominently displayed.

- The sizing details and carrying instructions are provided, along with in-depth information on the materials used.

- The cart is well-designed, with effective free shipping bars and automatic discount codes on specific products.

- The checkout process is simple and streamlined.

Marketing Strategies:

- The store primarily uses Facebook and Instagram ads, but has yet to utilize TikTok.

- The store could benefit from creating more video content, including using reels and YouTube Shorts.

- The store's use of recycled cashmere as a selling point is a smart angle to appeal to environmentally conscious consumers.


- When selling high-end products, keep the website design clean and simple.

- Use effective upselling tactics in the cart, including free shipping bars and automatic discounts.

- Consider using recycled or environmentally-friendly materials as a selling point.

- Utilize video content, including reels and YouTube Shorts, to attract more traffic to the website.

This successful Shopify store serves as a great template for those looking to sell high-end products within the apparel niche. By focusing on a specific product and using effective upselling tactics, they have been able to build a profitable business. Utilizing video content and marketing on TikTok could further increase their success.

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