$100/Day PROFIT Running TikTok Ads (REVEALED)
Published on: December 4 2022 by Hayden Bowles
$100/Day PROFIT Running TikTok Ads (REVEALED)
Table of Contents
$100/Day PROFIT Running TikTok Ads (REVEALED)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | do you ever just uh kind of sit down at |
| 00:00:02 | 00:00:04 | your desk or wherever you work in the |
| 00:00:03 | 00:00:05 | morning and you look at something you're |
| 00:00:04 | 00:00:08 | like |
| 00:00:05 | 00:00:11 | now that is just quality that is cool |
| 00:00:08 | 00:00:12 | that is great that's exactly what's |
| 00:00:11 | 00:00:13 | going on right now |
| 00:00:12 | 00:00:15 | with tiktok ads what i'm about to |
| 00:00:13 | 00:00:16 | share with you in this video |
| 00:00:15 | 00:00:18 | is absolutely bonkers i want to share |
| 00:00:16 | 00:00:20 | how you can utilize a new platform |
| 00:00:18 | 00:00:23 | that's basically like facebook was |
| 00:00:20 | 00:00:25 | five six seven years ago super |
| 00:00:23 | 00:00:26 | undervalued to start making money |
| 00:00:25 | 00:00:30 | really quick with pretty much any sort |
| 00:00:26 | 00:00:40 | of e-commerce business |
| 00:00:40 | 00:00:44 | now we got this microphone here i know |
| 00:00:42 | 00:00:45 | that someone mentioned in the last |
| 00:00:44 | 00:00:47 | video that the lighting kind of changes |
| 00:00:45 | 00:00:48 | throughout well it's because i'm sitting |
| 00:00:47 | 00:00:50 | next to an entire |
| 00:00:48 | 00:00:52 | wall of windows and as you might have |
| 00:00:50 | 00:00:54 | seen in the puerto rican home tour video |
| 00:00:52 | 00:00:56 | i don't yet have a perfect office set up |
| 00:00:54 | 00:00:58 | here yet but i will soon so bear with me |
| 00:00:56 | 00:00:59 | during that but i hope this video makes |
| 00:00:58 | 00:01:00 | up for it |
| 00:00:59 | 00:01:02 | what we're going to be toking about |
| 00:01:00 | 00:01:04 | builds off of the last tiktok video |
| 00:01:02 | 00:01:05 | that i made which went crazy so many |
| 00:01:04 | 00:01:07 | people commented on that |
| 00:01:05 | 00:01:09 | asking great questions about tiktok |
| 00:01:07 | 00:01:11 | so today i want to actually reveal |
| 00:01:09 | 00:01:12 | targeting with you on tiktok that is |
| 00:01:11 | 00:01:14 | currently making over 250 |
| 00:01:12 | 00:01:16 | a day for a product and i wish i could |
| 00:01:14 | 00:01:18 | show you the ad i can't because that is |
| 00:01:16 | 00:01:19 | being used as an example inside of our |
| 00:01:18 | 00:01:21 | performance dropshipping program |
| 00:01:19 | 00:01:23 | which if you didn't know we're like two |
| 00:01:21 | 00:01:24 | days into opening up not a full launch |
| 00:01:23 | 00:01:26 | for it we're currently |
| 00:01:24 | 00:01:28 | offering a beta group for this we're |
| 00:01:26 | 00:01:29 | letting about 50 people in right now and |
| 00:01:28 | 00:01:31 | then we're going to close it down for |
| 00:01:29 | 00:01:32 | about a month as we make more content |
| 00:01:31 | 00:01:35 | hear the results from people and get |
| 00:01:32 | 00:01:36 | more ideas of live examples to make so |
| 00:01:35 | 00:01:37 | if you want to check that out you can |
| 00:01:36 | 00:01:39 | find it linked in the description you |
| 00:01:37 | 00:01:40 | also save like half off by being a beta |
| 00:01:39 | 00:01:41 | member |
| 00:01:40 | 00:01:43 | but that is our new program toks a lot |
| 00:01:41 | 00:01:44 | about facebook ads we go through tik |
| 00:01:43 | 00:01:46 | tok ads |
| 00:01:44 | 00:01:47 | i show you every possible little thing |
| 00:01:46 | 00:01:49 | and this is what i've been doing for a |
| 00:01:47 | 00:01:50 | living for almost five years now so it's |
| 00:01:49 | 00:01:52 | been super amazing |
| 00:01:50 | 00:01:53 | now today i want to tok to you about |
| 00:01:52 | 00:01:54 | something that might seem small and |
| 00:01:53 | 00:01:55 | insignificant you know hundred dollars a |
| 00:01:54 | 00:01:57 | day but |
| 00:01:55 | 00:01:58 | a lot of people online you're using |
| 00:01:57 | 00:01:59 | million dollar numbers and 10 million |
| 00:01:58 | 00:02:00 | and |
| 00:01:59 | 00:02:02 | you know i tok about certain levels of |
| 00:02:00 | 00:02:03 | stuff but i believe that base is super |
| 00:02:02 | 00:02:04 | important because |
| 00:02:03 | 00:02:06 | you know what a hundred dollars a day is |
| 00:02:04 | 00:02:08 | three grand a month and i remember when |
| 00:02:06 | 00:02:09 | i was making about two thousand dollars |
| 00:02:08 | 00:02:11 | a month and it was |
| 00:02:09 | 00:02:13 | saving that money and being able to kind |
| 00:02:11 | 00:02:13 | of accumulate five six seven thousand |
| 00:02:13 | 00:02:15 | dollars |
| 00:02:13 | 00:02:17 | that let me start my business in the |
| 00:02:15 | 00:02:19 | e-commerce space very successfully |
| 00:02:17 | 00:02:20 | that's what led me obviously i lost it |
| 00:02:19 | 00:02:22 | all the first time but having that |
| 00:02:20 | 00:02:24 | little bit of income really helped me |
| 00:02:22 | 00:02:25 | build that base and without it i |
| 00:02:24 | 00:02:25 | wouldn't have the business that i have |
| 00:02:25 | 00:02:28 | today |
| 00:02:25 | 00:02:30 | that grosses in terms of revenue around |
| 00:02:28 | 00:02:32 | 10 million dollars a year in sales |
| 00:02:30 | 00:02:33 | so i'm super thankful for that and in |
| 00:02:32 | 00:02:34 | this video we're going to be toking |
| 00:02:33 | 00:02:36 | about tiktok i'm going to run you |
| 00:02:34 | 00:02:37 | through some cool ad strategies |
| 00:02:36 | 00:02:39 | i'm actually gonna show you inside of |
| 00:02:37 | 00:02:40 | the ad manager what you should be doing |
| 00:02:39 | 00:02:42 | in terms of your targeting |
| 00:02:40 | 00:02:43 | because it's a very unique platform okay |
| 00:02:42 | 00:02:45 | so we're gonna tok about that if you're |
| 00:02:43 | 00:02:46 | excited for it make sure to smash a like |
| 00:02:45 | 00:02:47 | down below |
| 00:02:46 | 00:02:49 | definitely check out the performance |
| 00:02:47 | 00:02:50 | dropshipping beta program |
| 00:02:49 | 00:02:51 | that is again going to be closing down |
| 00:02:50 | 00:02:53 | here in the next couple days we're just |
| 00:02:51 | 00:02:54 | kind of having a small group of people |
| 00:02:53 | 00:02:55 | go through it first |
| 00:02:54 | 00:02:57 | and then as we add more stuff the price |
| 00:02:55 | 00:02:58 | will increase whenever it launches in a |
| 00:02:57 | 00:03:00 | month or two |
| 00:02:58 | 00:03:01 | but nonetheless if e-commerce is not 100 |
| 00:03:00 | 00:03:02 | for you or you don't know if it's going |
| 00:03:01 | 00:03:03 | to be |
| 00:03:02 | 00:03:05 | something you want to stik with that's |
| 00:03:03 | 00:03:06 | totally fine the program is not going to |
| 00:03:05 | 00:03:08 | be for everybody so maybe this video |
| 00:03:06 | 00:03:09 | helps you determine if e-commerce is for |
| 00:03:08 | 00:03:11 | you or not |
| 00:03:09 | 00:03:12 | all right so tik-tok is like i |
| 00:03:11 | 00:03:14 | mentioned just like facebook was |
| 00:03:12 | 00:03:15 | four or five years ago and man i wish i |
| 00:03:14 | 00:03:16 | knew what i knew now |
| 00:03:15 | 00:03:18 | back then because it would have made a |
| 00:03:16 | 00:03:19 | lot more money but it's an undervalued |
| 00:03:18 | 00:03:21 | platform |
| 00:03:19 | 00:03:22 | okay and it might be a little bit |
| 00:03:21 | 00:03:24 | different than facebook but |
| 00:03:22 | 00:03:26 | the principles are still the same now |
| 00:03:24 | 00:03:28 | instagram influencers are just starting |
| 00:03:26 | 00:03:29 | to get proper pricing like hey i have 4 |
| 00:03:28 | 00:03:31 | million followers |
| 00:03:29 | 00:03:33 | i get 800 000 story views which would be |
| 00:03:31 | 00:03:35 | great i charge fifteen thousand dollars |
| 00:03:33 | 00:03:35 | for a story promo or seven thousand |
| 00:03:35 | 00:03:37 | dollars |
| 00:03:35 | 00:03:39 | their pricing is just starting to get up |
| 00:03:37 | 00:03:40 | there kind of being valued at what it |
| 00:03:39 | 00:03:43 | should be |
| 00:03:40 | 00:03:43 | well tiktok people are absolutely |
| 00:03:43 | 00:03:45 | undervalued |
| 00:03:43 | 00:03:47 | in fact i saw someone with over 2 |
| 00:03:45 | 00:03:49 | million followers |
| 00:03:47 | 00:03:51 | getting millions of views per video she |
| 00:03:49 | 00:03:52 | mentioned in a description of a video |
| 00:03:51 | 00:03:55 | that she was gonna do |
| 00:03:52 | 00:03:56 | shout outs for 250 i was like honey i |
| 00:03:55 | 00:03:58 | will take one of myself |
| 00:03:56 | 00:03:59 | for my personal page which by the way |
| 00:03:58 | 00:04:01 | follow me over there if you haven't |
| 00:03:59 | 00:04:03 | already we've had some videos pop off |
| 00:04:01 | 00:04:06 | not gonna lie some funny stuff |
| 00:04:03 | 00:04:07 | but instagram has now kind of caught up |
| 00:04:06 | 00:04:09 | after all this time |
| 00:04:07 | 00:04:11 | but tiktok is gonna take years to get |
| 00:04:09 | 00:04:12 | to that point now there is a huge flaw |
| 00:04:11 | 00:04:14 | with the instagram influencer |
| 00:04:12 | 00:04:16 | side of thing but taking that over to |
| 00:04:14 | 00:04:18 | tik-tok and that is the |
| 00:04:16 | 00:04:19 | getting in contact piece it's not as |
| 00:04:18 | 00:04:21 | easy to just dm someone |
| 00:04:19 | 00:04:23 | a lot of these influencers do not have |
| 00:04:21 | 00:04:25 | an email button in their bio |
| 00:04:23 | 00:04:26 | on tiktok so it's a little bit more |
| 00:04:25 | 00:04:27 | difficult you have to try something else |
| 00:04:26 | 00:04:29 | to get their attention |
| 00:04:27 | 00:04:31 | personally i recommend you look at them |
| 00:04:29 | 00:04:32 | on other platforms see if you can find |
| 00:04:31 | 00:04:33 | their instagram page and hit them up |
| 00:04:32 | 00:04:34 | over there |
| 00:04:33 | 00:04:37 | that might be a better alternative but |
| 00:04:34 | 00:04:39 | the pricing is very undervalued still |
| 00:04:37 | 00:04:40 | and that provides a huge opportunity |
| 00:04:39 | 00:04:42 | now that's not even what we're going to |
| 00:04:40 | 00:04:44 | be toking about in this video so that |
| 00:04:42 | 00:04:46 | was just some extra free game for y'all |
| 00:04:44 | 00:04:47 | but we're going to tok about the ad |
| 00:04:46 | 00:04:49 | platform which is new |
| 00:04:47 | 00:04:51 | tiktok is clearly here to stay they |
| 00:04:49 | 00:04:53 | recently rolled out their ad platform |
| 00:04:51 | 00:04:54 | that's a big deal i don't think a lot of |
| 00:04:53 | 00:04:56 | people understand the cost and the |
| 00:04:54 | 00:04:57 | algorithms behind that |
| 00:04:56 | 00:04:59 | for a social media platform to have an |
| 00:04:57 | 00:05:00 | entire advertising end of it |
| 00:04:59 | 00:05:02 | i mean that's massive that means they're |
| 00:05:00 | 00:05:03 | probably not going anywhere you know |
| 00:05:02 | 00:05:04 | it's clearly they're one of the biggest |
| 00:05:03 | 00:05:06 | platforms now so |
| 00:05:04 | 00:05:08 | one thing you got to think about is |
| 00:05:06 | 00:05:10 | using a native ad this is something you |
| 00:05:08 | 00:05:12 | can get away with out on platforms like |
| 00:05:10 | 00:05:12 | youtube ads and you know doing stuff |
| 00:05:12 | 00:05:14 | like |
| 00:05:12 | 00:05:16 | instagram influencers and facebook ads |
| 00:05:14 | 00:05:17 | but a native ad is always going to |
| 00:05:16 | 00:05:18 | perform better in pretty much every |
| 00:05:17 | 00:05:19 | situation |
| 00:05:18 | 00:05:21 | especially on tiktok okay we're going |
| 00:05:19 | 00:05:22 | to tok about this but if you don't do |
| 00:05:21 | 00:05:23 | it |
| 00:05:22 | 00:05:25 | your views are going to be terrible so i |
| 00:05:23 | 00:05:26 | saw this one girl dancing on tiktok |
| 00:05:25 | 00:05:27 | she's a couple million followers that's |
| 00:05:26 | 00:05:29 | all she does she dances well that's |
| 00:05:27 | 00:05:29 | pretty much every girl and tiktok nah |
| 00:05:29 | 00:05:31 | i'm just kidding |
| 00:05:29 | 00:05:32 | but this girl did like really cool break |
| 00:05:31 | 00:05:35 | dancing and stuff |
| 00:05:32 | 00:05:36 | and then this energy drink company tried |
| 00:05:35 | 00:05:38 | to do a promotion with her |
| 00:05:36 | 00:05:40 | and it was just her holding it toking |
| 00:05:38 | 00:05:41 | about it so not only was the thumbnail |
| 00:05:40 | 00:05:44 | on her page completely different |
| 00:05:41 | 00:05:45 | it got like 8 000 views all of her other |
| 00:05:44 | 00:05:46 | videos get like 3 million |
| 00:05:45 | 00:05:49 | so that's what happens when you don't |
| 00:05:46 | 00:05:50 | actually have an influencer post |
| 00:05:49 | 00:05:52 | correlate with what their content is |
| 00:05:50 | 00:05:54 | your views just tank and you're not |
| 00:05:52 | 00:05:55 | going to get a good return at all so |
| 00:05:54 | 00:05:57 | that's kind of the influencer side of |
| 00:05:55 | 00:05:58 | things let's tok about the advertising |
| 00:05:57 | 00:05:59 | now tiktok has a motto do you know |
| 00:05:58 | 00:06:01 | what it is |
| 00:05:59 | 00:06:02 | the motto for their advertising platform |
| 00:06:01 | 00:06:05 | make a tiktok |
| 00:06:02 | 00:06:06 | not an ad okay and this is interesting |
| 00:06:05 | 00:06:07 | this is a |
| 00:06:06 | 00:06:09 | kind of a cool idea what they're |
| 00:06:07 | 00:06:10 | basically saying is you need to make a |
| 00:06:09 | 00:06:11 | native ad so that people don't realize |
| 00:06:10 | 00:06:13 | it's an ad |
| 00:06:11 | 00:06:14 | so the cool thing about a sponsored post |
| 00:06:13 | 00:06:16 | on tiktok you can't |
| 00:06:14 | 00:06:17 | really tell because most people are just |
| 00:06:16 | 00:06:17 | kind of scrolling and they look at the |
| 00:06:17 | 00:06:19 | video |
| 00:06:17 | 00:06:21 | you'll get a decent watch time on your |
| 00:06:19 | 00:06:22 | tiktok ad even if people don't know it's |
| 00:06:21 | 00:06:24 | a sponsored post as long as you |
| 00:06:22 | 00:06:26 | structure it correctly so |
| 00:06:24 | 00:06:27 | that's their motto but just to be honest |
| 00:06:26 | 00:06:30 | i've had great success |
| 00:06:27 | 00:06:31 | great success great success with |
| 00:06:30 | 00:06:34 | standard |
| 00:06:31 | 00:06:35 | vertikal ads primarily animations so you |
| 00:06:34 | 00:06:36 | guys know what i do i do a lot of 2d |
| 00:06:35 | 00:06:38 | animations |
| 00:06:36 | 00:06:40 | combo mix style ads where we basically |
| 00:06:38 | 00:06:42 | mix an animation of a product |
| 00:06:40 | 00:06:43 | and we have real clips mixed in there |
| 00:06:42 | 00:06:45 | keeps the engagement high looks really |
| 00:06:43 | 00:06:47 | cool it's a great visual okay |
| 00:06:45 | 00:06:48 | now only recently the last two months or |
| 00:06:47 | 00:06:50 | so have we started putting |
| 00:06:48 | 00:06:52 | actual effort into making an ad be |
| 00:06:50 | 00:06:53 | native meaning it's going to have one of |
| 00:06:52 | 00:06:55 | these things |
| 00:06:53 | 00:06:56 | maybe a conversation between two people |
| 00:06:55 | 00:06:58 | some sort of funny joke with like an |
| 00:06:56 | 00:07:00 | extra punch line at the end |
| 00:06:58 | 00:07:02 | using different viral sounds making a |
| 00:07:00 | 00:07:04 | cool video around it or a testimony |
| 00:07:02 | 00:07:05 | where it feels like someone telling a |
| 00:07:04 | 00:07:07 | story about what happened |
| 00:07:05 | 00:07:08 | and how something solved their problem |
| 00:07:07 | 00:07:10 | just if you're not familiar with tik |
| 00:07:08 | 00:07:11 | tok you'd have to download the app get |
| 00:07:10 | 00:07:13 | familiar with kind of what people post |
| 00:07:11 | 00:07:14 | and you could totally build a cool ad |
| 00:07:13 | 00:07:16 | around your product it just may take a |
| 00:07:14 | 00:07:17 | little bit of time but it's very well |
| 00:07:16 | 00:07:19 | worth it now |
| 00:07:17 | 00:07:21 | up until now we've just been using viral |
| 00:07:19 | 00:07:23 | ecom ads standard vertikal ads |
| 00:07:21 | 00:07:25 | for easy startup that's kind of the low |
| 00:07:23 | 00:07:26 | budget easier way to test anything |
| 00:07:25 | 00:07:27 | whether you're doing facebook ads |
| 00:07:26 | 00:07:29 | tiktok ads or whatever i always |
| 00:07:27 | 00:07:30 | recommend that you guys check them out |
| 00:07:29 | 00:07:32 | viral ecom ads we do tok about this |
| 00:07:30 | 00:07:33 | inside the program the different way |
| 00:07:32 | 00:07:34 | that you can use their service |
| 00:07:33 | 00:07:37 | this is probably the best and most |
| 00:07:34 | 00:07:38 | efficient way to test a product |
| 00:07:37 | 00:07:40 | right because it's low budget you know |
| 00:07:38 | 00:07:41 | you go over here to their ad editing |
| 00:07:40 | 00:07:42 | services to the ad packages |
| 00:07:41 | 00:07:44 | you can check out all the different |
| 00:07:42 | 00:07:45 | things you can get a bunch of different |
| 00:07:44 | 00:07:47 | video ads with thumbnails |
| 00:07:45 | 00:07:49 | you know different story ads vertikal |
| 00:07:47 | 00:07:50 | ads there's so many different things |
| 00:07:49 | 00:07:52 | that you can get on there and you can |
| 00:07:50 | 00:07:52 | get combo ads you can get stuff like |
| 00:07:52 | 00:07:54 | that so |
| 00:07:52 | 00:07:55 | it's really cool they actually rolled |
| 00:07:54 | 00:07:56 | out an entire custom content side of |
| 00:07:55 | 00:07:57 | things too |
| 00:07:56 | 00:07:59 | they have a whole warehouse in new |
| 00:07:57 | 00:08:00 | jersey which is great bunch of different |
| 00:07:59 | 00:08:02 | sets you can send your product there |
| 00:08:00 | 00:08:04 | and they'll get even better videos of it |
| 00:08:02 | 00:08:05 | directly so a lot of stuff you can do |
| 00:08:04 | 00:08:07 | there to check out and |
| 00:08:05 | 00:08:08 | just like over here the vertikal |
| 00:08:07 | 00:08:10 | animation ad that'd be a pretty easy |
| 00:08:08 | 00:08:11 | thing for stories |
| 00:08:10 | 00:08:14 | tiktok snapchat anything where you need |
| 00:08:11 | 00:08:15 | the vertikal elongated size |
| 00:08:14 | 00:08:17 | so that's definitely something to check |
| 00:08:15 | 00:08:18 | out and it's an easy way to make a tik |
| 00:08:17 | 00:08:19 | tok without having to have your product |
| 00:08:18 | 00:08:21 | in hand if you don't have that |
| 00:08:19 | 00:08:23 | if you do it's great and definitely go |
| 00:08:21 | 00:08:24 | ahead and try one of these four styles |
| 00:08:23 | 00:08:26 | they're really not that hard to make |
| 00:08:24 | 00:08:27 | especially when you have it in your hand |
| 00:08:26 | 00:08:29 | so if you've ordered the product |
| 00:08:27 | 00:08:31 | easy easy way to do it now ladies and |
| 00:08:29 | 00:08:33 | gentlemen i promise the video is not |
| 00:08:31 | 00:08:34 | clickbait we're about to start toking |
| 00:08:33 | 00:08:36 | about the targeting okay |
| 00:08:34 | 00:08:38 | the cool thing about tiktok which is |
| 00:08:36 | 00:08:41 | both good and bad the targeting is broad |
| 00:08:38 | 00:08:42 | okay you go onto facebook man you can go |
| 00:08:41 | 00:08:45 | so specific |
| 00:08:42 | 00:08:46 | i can target dr phil narrowed by people |
| 00:08:45 | 00:08:49 | who are interested |
| 00:08:46 | 00:08:51 | in hip-hop narrowed by people who are |
| 00:08:49 | 00:08:51 | already previously categorized by |
| 00:08:51 | 00:08:53 | engaged |
| 00:08:51 | 00:08:55 | shoppers meaning they have a history of |
| 00:08:53 | 00:08:57 | spending money online with facebook |
| 00:08:55 | 00:08:58 | like you can get so specific on tik |
| 00:08:57 | 00:08:59 | tok it's like |
| 00:08:58 | 00:09:01 | nope you're just gonna target |
| 00:08:59 | 00:09:03 | entertainment or health |
| 00:09:01 | 00:09:04 | or cars like whatever it is you know |
| 00:09:03 | 00:09:05 | it's very general i'm gonna show you |
| 00:09:04 | 00:09:06 | that here in a moment |
| 00:09:05 | 00:09:07 | now like i mentioned i would love to |
| 00:09:06 | 00:09:09 | show the ad that we were using it's just |
| 00:09:07 | 00:09:11 | being used as an example in the program |
| 00:09:09 | 00:09:12 | so you'll be able to see that in there |
| 00:09:11 | 00:09:13 | but i show a bunch of different |
| 00:09:12 | 00:09:15 | creatives for it ad copy we read all |
| 00:09:13 | 00:09:16 | that stuff for tiktok for facebook i |
| 00:09:15 | 00:09:17 | show you all the ad strategies inside of |
| 00:09:16 | 00:09:19 | that beta group |
| 00:09:17 | 00:09:21 | now what i recommend from a targeting |
| 00:09:19 | 00:09:22 | perspective just kind of from a broad |
| 00:09:21 | 00:09:24 | simple starting perspective |
| 00:09:22 | 00:09:26 | pick two broad angles of targeting i |
| 00:09:24 | 00:09:27 | would launch two separate ones to start |
| 00:09:26 | 00:09:30 | and i'll show you that in a moment |
| 00:09:27 | 00:09:31 | each ad you should put your daily budget |
| 00:09:30 | 00:09:32 | slightly above the minimum |
| 00:09:31 | 00:09:35 | so the campaign level they have a |
| 00:09:32 | 00:09:36 | minimum of 50 over on the ad set |
| 00:09:35 | 00:09:38 | of 20. so i always recommend people go a |
| 00:09:36 | 00:09:39 | little bit higher than that |
| 00:09:38 | 00:09:42 | just like if you're selecting your bid |
| 00:09:39 | 00:09:44 | cost always out bid because what happens |
| 00:09:42 | 00:09:45 | when you set the minimum budget on any |
| 00:09:44 | 00:09:47 | advertising platform |
| 00:09:45 | 00:09:49 | i'll bet you 80 to 90 of advertisers do |
| 00:09:47 | 00:09:51 | that so now you're grouped in with them |
| 00:09:49 | 00:09:53 | competing against them |
| 00:09:51 | 00:09:55 | when in reality if you just adjusted |
| 00:09:53 | 00:09:58 | your budget ever so slightly |
| 00:09:55 | 00:09:59 | it was from 20 to 25 a day you'd be able |
| 00:09:58 | 00:10:01 | to outbid a lot of these people for |
| 00:09:59 | 00:10:02 | customers and you would get preferred |
| 00:10:01 | 00:10:04 | targeting on tiktok on facebook |
| 00:10:02 | 00:10:05 | whatever the platform is |
| 00:10:04 | 00:10:07 | so a lot of people just don't know to do |
| 00:10:05 | 00:10:10 | that there you go there's some free game |
| 00:10:07 | 00:10:11 | now after you get things running and |
| 00:10:10 | 00:10:14 | launch it |
| 00:10:11 | 00:10:16 | let it optimize the cool thing about a |
| 00:10:14 | 00:10:17 | new platform is that they're eager to |
| 00:10:16 | 00:10:18 | please their advertiser right at the end |
| 00:10:17 | 00:10:20 | of the day they make a ton of money |
| 00:10:18 | 00:10:22 | if you're advertising it's like facebook |
| 00:10:20 | 00:10:22 | because there's not a ton of cost |
| 00:10:22 | 00:10:24 | they're just |
| 00:10:22 | 00:10:25 | you're paying them like i'm paying a |
| 00:10:24 | 00:10:27 | million dollars a month pretty much |
| 00:10:25 | 00:10:29 | to go ahead and place ads in front of |
| 00:10:27 | 00:10:30 | their audience which it's their audience |
| 00:10:29 | 00:10:31 | there's not a lot of cost to do that |
| 00:10:30 | 00:10:32 | besides all the employees and the |
| 00:10:31 | 00:10:34 | systems right |
| 00:10:32 | 00:10:35 | so you jump over to tiktok here tik |
| 00:10:34 | 00:10:36 | tok like we mentioned with the motto |
| 00:10:35 | 00:10:38 | don't make |
| 00:10:36 | 00:10:40 | ads make tiktoks we go over here into |
| 00:10:38 | 00:10:42 | the targeting this is on the ad group |
| 00:10:40 | 00:10:43 | level underneath campaigns |
| 00:10:42 | 00:10:45 | this is where you insert your custom |
| 00:10:43 | 00:10:46 | audiences and things of that nature for |
| 00:10:45 | 00:10:47 | retargeting lookalikes anything like |
| 00:10:46 | 00:10:48 | that |
| 00:10:47 | 00:10:50 | select your location you will notike |
| 00:10:48 | 00:10:50 | this very different than different |
| 00:10:50 | 00:10:52 | platforms |
| 00:10:50 | 00:10:54 | like facebook or google because tiktok |
| 00:10:52 | 00:10:56 | isn't available everywhere |
| 00:10:54 | 00:10:57 | so for an example over here to united |
| 00:10:56 | 00:10:59 | kingdom |
| 00:10:57 | 00:11:01 | doesn't exist and that's part of the top |
| 00:10:59 | 00:11:03 | quality audience that we use on facebook |
| 00:11:01 | 00:11:04 | called the top four so can't target that |
| 00:11:03 | 00:11:05 | on tiktok |
| 00:11:04 | 00:11:07 | now you can select your normal platform |
| 00:11:05 | 00:11:10 | style stuff gender age all that |
| 00:11:07 | 00:11:11 | but you can go down here interests |
| 00:11:10 | 00:11:12 | behaviors |
| 00:11:11 | 00:11:14 | different things of this nature we'll |
| 00:11:12 | 00:11:16 | delete this out i'll show you |
| 00:11:14 | 00:11:17 | inside of facebook you type in your |
| 00:11:16 | 00:11:19 | interest and there's probably millions |
| 00:11:17 | 00:11:21 | there's people there's companies |
| 00:11:19 | 00:11:22 | there's general ideas there's jobs i |
| 00:11:21 | 00:11:24 | mean it goes so deep you used to be able |
| 00:11:22 | 00:11:27 | to target people based on their income |
| 00:11:24 | 00:11:28 | now you go over to tiktok it's broad |
| 00:11:27 | 00:11:30 | it's broad let's say i'm selling a board |
| 00:11:28 | 00:11:32 | game like monopoly okay |
| 00:11:30 | 00:11:34 | what are you gonna target on here okay |
| 00:11:32 | 00:11:36 | you got apparel and accessories |
| 00:11:34 | 00:11:37 | okay that's not gonna be it education |
| 00:11:36 | 00:11:39 | nope |
| 00:11:37 | 00:11:41 | games there you go games by type they |
| 00:11:39 | 00:11:43 | got a couple different |
| 00:11:41 | 00:11:45 | categories this is actually probably the |
| 00:11:43 | 00:11:46 | most specific one |
| 00:11:45 | 00:11:48 | inside of tiktok which is why i gave |
| 00:11:46 | 00:11:49 | you that example everything else is |
| 00:11:48 | 00:11:51 | pretty dang broad |
| 00:11:49 | 00:11:52 | so for an example if we're selling some |
| 00:11:51 | 00:11:54 | sort of makeup brush for women which is |
| 00:11:52 | 00:11:56 | a product that we've sold before |
| 00:11:54 | 00:11:58 | you would go under beauty and personal |
| 00:11:56 | 00:12:00 | care and it would be under cosmetiks |
| 00:11:58 | 00:12:01 | they are getting more specific with the |
| 00:12:00 | 00:12:03 | amount of stuff that you can have |
| 00:12:01 | 00:12:05 | but it's still such a general targeting |
| 00:12:03 | 00:12:06 | you're not able to target any companies |
| 00:12:05 | 00:12:07 | which is a great benefit over on |
| 00:12:06 | 00:12:08 | facebook i mean targeting your |
| 00:12:07 | 00:12:10 | competitors |
| 00:12:08 | 00:12:12 | that makes perfect sense but on here |
| 00:12:10 | 00:12:13 | it's just not something that's available |
| 00:12:12 | 00:12:13 | yet but you can still get pretty |
| 00:12:13 | 00:12:15 | specific |
| 00:12:13 | 00:12:17 | so you know makeup sets we got makeup |
| 00:12:15 | 00:12:19 | tools inside of there you know depending |
| 00:12:17 | 00:12:20 | on what it is eye makeup eyebrow makeup |
| 00:12:19 | 00:12:22 | i would just kind of pick all of this |
| 00:12:20 | 00:12:24 | and go abroad you could also |
| 00:12:22 | 00:12:25 | launch some ads that are just one by one |
| 00:12:24 | 00:12:27 | targeting them individually |
| 00:12:25 | 00:12:29 | just take notike of your total reach |
| 00:12:27 | 00:12:29 | over here on the right side it's the |
| 00:12:29 | 00:12:30 | amount of people you're going to be |
| 00:12:29 | 00:12:32 | targeting |
| 00:12:30 | 00:12:33 | so there's a lot of different options |
| 00:12:32 | 00:12:35 | inside of here but it's still so |
| 00:12:33 | 00:12:36 | so broad compared to anything else now |
| 00:12:35 | 00:12:37 | inside the category |
| 00:12:36 | 00:12:40 | this is where again you kind of pick |
| 00:12:37 | 00:12:40 | from a larger perspective you'd be going |
| 00:12:40 | 00:12:42 | under something |
| 00:12:40 | 00:12:44 | like fashion beauty and care and you'd |
| 00:12:42 | 00:12:45 | have a lot of options underneath here if |
| 00:12:44 | 00:12:47 | you want to select it out |
| 00:12:45 | 00:12:49 | you know like hair might not be |
| 00:12:47 | 00:12:50 | applicable to makeup nail but these |
| 00:12:49 | 00:12:52 | other two |
| 00:12:50 | 00:12:53 | would be so again just kind of selecting |
| 00:12:52 | 00:12:54 | those categories |
| 00:12:53 | 00:12:56 | and that's pretty much it that's the |
| 00:12:54 | 00:12:58 | targeting options you have it's really |
| 00:12:56 | 00:13:00 | not in-depth like facebook |
| 00:12:58 | 00:13:02 | but this exact targeting okay i'm gonna |
| 00:13:00 | 00:13:03 | actually show you the exact |
| 00:13:02 | 00:13:06 | targeting right now that is making about |
| 00:13:03 | 00:13:07 | 250 a day for a store |
| 00:13:06 | 00:13:08 | uh just one example it's kind of the |
| 00:13:07 | 00:13:10 | example we build off of in the |
| 00:13:08 | 00:13:12 | performance dropshipping program |
| 00:13:10 | 00:13:14 | it is a tiknology-based product it's |
| 00:13:12 | 00:13:16 | like an accessory so you can think of |
| 00:13:14 | 00:13:18 | phone case wireless charger things of |
| 00:13:16 | 00:13:20 | that nature it's in that space |
| 00:13:18 | 00:13:22 | what we're doing inside of there is |
| 00:13:20 | 00:13:24 | we're going down here now let's collapse |
| 00:13:22 | 00:13:26 | this real fast so we got more space |
| 00:13:24 | 00:13:27 | okay ours is under tik and electronics |
| 00:13:26 | 00:13:29 | okay |
| 00:13:27 | 00:13:30 | but that doesn't give you many options |
| 00:13:29 | 00:13:31 | now that's the interest so we go under |
| 00:13:30 | 00:13:33 | the category |
| 00:13:31 | 00:13:35 | we're able to get a little bit more |
| 00:13:33 | 00:13:36 | specific under culture education and |
| 00:13:35 | 00:13:39 | tiknology |
| 00:13:36 | 00:13:41 | we go under here tiknology tik product |
| 00:13:39 | 00:13:42 | it's still so broad and if you were to |
| 00:13:41 | 00:13:44 | go do that on facebook your audience be |
| 00:13:42 | 00:13:46 | like 300 million people would be |
| 00:13:44 | 00:13:47 | ridiculous it'd be so hard to optimize |
| 00:13:46 | 00:13:49 | but keep in mind tiktok is still very |
| 00:13:47 | 00:13:50 | new and that broadness can actually be |
| 00:13:49 | 00:13:52 | of benefit to you |
| 00:13:50 | 00:13:54 | because they want to get you customers |
| 00:13:52 | 00:13:55 | so it'll reach a lot more people usually |
| 00:13:54 | 00:13:56 | what i've seen on tiktok you reach |
| 00:13:55 | 00:13:58 | more people |
| 00:13:56 | 00:13:59 | for cheaper than you do on facebook now |
| 00:13:58 | 00:14:00 | are they quality or not that's a whole |
| 00:13:59 | 00:14:02 | other conversation |
| 00:14:00 | 00:14:03 | but that is the exact targeting we're |
| 00:14:02 | 00:14:05 | using on a very simple product |
| 00:14:03 | 00:14:06 | just with a great ad creative that the |
| 00:14:05 | 00:14:08 | ad is very important which is why we use |
| 00:14:06 | 00:14:09 | things like viral ecom ads and then as |
| 00:14:08 | 00:14:11 | soon as we get the product working we |
| 00:14:09 | 00:14:13 | order ourselves we take cool tiktoks |
| 00:14:11 | 00:14:15 | cool videos for facebook for google all |
| 00:14:13 | 00:14:16 | those things so that's the base |
| 00:14:15 | 00:14:17 | targeting that's |
| 00:14:16 | 00:14:19 | i mean actually it's doing way more than |
| 00:14:17 | 00:14:20 | 150 bucks a day i should go ahead and |
| 00:14:19 | 00:14:22 | change this |
| 00:14:20 | 00:14:23 | but for the sake of the video we keep it |
| 00:14:22 | 00:14:25 | pretty simple i'm trying to be |
| 00:14:23 | 00:14:27 | very realistik and show you how to build |
| 00:14:25 | 00:14:29 | a good base because that 250 |
| 00:14:27 | 00:14:31 | a day is now producing 90 to a hundred |
| 00:14:29 | 00:14:32 | dollars a day in profit |
| 00:14:31 | 00:14:34 | there's your three thousand dollar a |
| 00:14:32 | 00:14:35 | month base so it's pretty simple in |
| 00:14:34 | 00:14:36 | terms of actually getting something |
| 00:14:35 | 00:14:38 | working |
| 00:14:36 | 00:14:39 | you just might run an ad for a product |
| 00:14:38 | 00:14:41 | that doesn't perform great |
| 00:14:39 | 00:14:42 | and you have to know what metrics you're |
| 00:14:41 | 00:14:43 | looking at and then you have to know |
| 00:14:42 | 00:14:44 | when you should turn it off |
| 00:14:43 | 00:14:46 | because one of the biggest mistakes and |
| 00:14:44 | 00:14:48 | this is how i spent all my money and |
| 00:14:46 | 00:14:49 | lost it all the five thousand dollars i |
| 00:14:48 | 00:14:51 | had saved when i started |
| 00:14:49 | 00:14:53 | i didn't know when i should cut off a |
| 00:14:51 | 00:14:54 | product and i was convinced it was a |
| 00:14:53 | 00:14:55 | winner because i knew other people were |
| 00:14:54 | 00:14:57 | selling it |
| 00:14:55 | 00:14:59 | and that little thought alone allowed me |
| 00:14:57 | 00:15:01 | to spend five grand |
| 00:14:59 | 00:15:02 | on just one product which is foolishness |
| 00:15:01 | 00:15:03 | so you know those are simple mistakes i |
| 00:15:02 | 00:15:04 | want to make sure that i convey to you |
| 00:15:03 | 00:15:05 | guys |
| 00:15:04 | 00:15:07 | don't do that understand what metrics |
| 00:15:05 | 00:15:08 | you're looking at before you go ahead |
| 00:15:07 | 00:15:10 | and run ads so |
| 00:15:08 | 00:15:11 | i hope this video brought you some value |
| 00:15:10 | 00:15:12 | around tiktok the targeting how to |
| 00:15:11 | 00:15:14 | structure that as well as giving you |
| 00:15:12 | 00:15:14 | some game on the influencer side of |
| 00:15:14 | 00:15:16 | things |
| 00:15:14 | 00:15:18 | since it is super super underpriced you |
| 00:15:16 | 00:15:18 | know getting in touch is just a little |
| 00:15:18 | 00:15:20 | bit harder |
| 00:15:18 | 00:15:22 | but if you're willing to put in the work |
| 00:15:20 | 00:15:24 | it can be a huge huge value component so |
| 00:15:22 | 00:15:26 | we tok about all this stuff relating to |
| 00:15:24 | 00:15:28 | tiktok a ton more stuff on facebook |
| 00:15:26 | 00:15:29 | as well as everything else you need like |
| 00:15:28 | 00:15:31 | product research building a store apps |
| 00:15:29 | 00:15:33 | our three-step performance dropshipping |
| 00:15:31 | 00:15:34 | email sequence everything else |
| 00:15:33 | 00:15:36 | all the way through branding and the |
| 00:15:34 | 00:15:37 | biggest thing we focus on in the |
| 00:15:36 | 00:15:40 | performance dropshipping program |
| 00:15:37 | 00:15:41 | is helping you drop ship forever even if |
| 00:15:40 | 00:15:43 | that's not the goal |
| 00:15:41 | 00:15:44 | if you want to hold inventory great we |
| 00:15:43 | 00:15:46 | give you the resources and the different |
| 00:15:44 | 00:15:48 | three pl's that you can use to do that |
| 00:15:46 | 00:15:49 | but we also give you the right suppliers |
| 00:15:48 | 00:15:51 | so you can drop ship with having a |
| 00:15:49 | 00:15:52 | minimal startup cost without needing to |
| 00:15:51 | 00:15:53 | come in with hundreds of thousands of |
| 00:15:52 | 00:15:55 | dollars |
| 00:15:53 | 00:15:57 | we give you the names and numbers the |
| 00:15:55 | 00:15:59 | phone numbers of the suppliers to use |
| 00:15:57 | 00:16:01 | where you can get started and drop ship |
| 00:15:59 | 00:16:02 | with a sub two-week shipping time |
| 00:16:01 | 00:16:04 | sometimes even five to eight days |
| 00:16:02 | 00:16:06 | so we give you those resources as well |
| 00:16:04 | 00:16:07 | as toking about payment processing and |
| 00:16:06 | 00:16:08 | everything that actually goes into |
| 00:16:07 | 00:16:10 | running a real business |
| 00:16:08 | 00:16:12 | so that you can sustain it and build it |
| 00:16:10 | 00:16:14 | correctly while having customers in a |
| 00:16:12 | 00:16:15 | lot of dropshippers they might get a ton |
| 00:16:14 | 00:16:16 | of customers coming in but then the |
| 00:16:15 | 00:16:18 | whole business collapses because their |
| 00:16:16 | 00:16:19 | shipping time is terrible |
| 00:16:18 | 00:16:21 | the product quality is terrible they |
| 00:16:19 | 00:16:22 | don't have custom packaging we help you |
| 00:16:21 | 00:16:24 | combat all of that while keeping your |
| 00:16:22 | 00:16:25 | cost as low as possible |
| 00:16:24 | 00:16:27 | and we give you our industry connections |
| 00:16:25 | 00:16:28 | that we use for not only ourselves |
| 00:16:27 | 00:16:30 | doing again hitting that 10 million |
| 00:16:28 | 00:16:31 | dollars plus a year in revenue but also |
| 00:16:30 | 00:16:33 | for all of our clients i mean that's a |
| 00:16:31 | 00:16:34 | whole separate side of the business |
| 00:16:33 | 00:16:36 | and we have dozens of clients that we |
| 00:16:34 | 00:16:37 | work with and we give them the same |
| 00:16:36 | 00:16:38 | exact system so |
| 00:16:37 | 00:16:39 | you guys can get that for a huge |
| 00:16:38 | 00:16:41 | discount right now if you join the beta |
| 00:16:39 | 00:16:42 | group by checking out the top link in |
| 00:16:41 | 00:16:43 | the description |
| 00:16:42 | 00:16:45 | go ahead join inside of there any |
| 00:16:43 | 00:16:46 | feedback you have any new content you |
| 00:16:45 | 00:16:47 | want added |
| 00:16:46 | 00:16:48 | definitely provide us with that feedback |
| 00:16:47 | 00:16:50 | because there's a ton more stuff going |
| 00:16:48 | 00:16:52 | in before we actually launch this |
| 00:16:50 | 00:16:54 | in a month or two and that will have a |
| 00:16:52 | 00:16:54 | much higher price point once we do that |
| 00:16:54 | 00:16:55 | so |
| 00:16:54 | 00:16:57 | hopefully you guys enjoyed that hope you |
| 00:16:55 | 00:16:58 | enjoyed this video make sure to check |
| 00:16:57 | 00:17:00 | out viral ecom ads as well for any of |
| 00:16:58 | 00:17:01 | your advertising needs and with that |
| 00:17:00 | 00:17:05 | being said i'll be seeing you |
| 00:17:01 | 00:17:05 | in the next video peace |
