#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

$100k Conversion Rate Optimization Hacks For Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

$100k Conversion Rate Optimization Hacks For Shopify Dropshipping

$100k Conversion Rate Optimization Hacks For Shopify Dropshipping

startTime durationTime text
00:00:00 00:00:04 yo what is going on everybody shriek
00:00:01 00:00:07 Inasa here so 100k conversion rate
00:00:04 00:00:09 optimisation hacks for your Shopify or
00:00:07 00:00:11 just ecommerce store in general now
00:00:09 00:00:13 there's a lot of videos on my channel
00:00:11 00:00:16 going over Google ad strategies Facebook
00:00:13 00:00:18 ad strategies even SEO strategies but
00:00:16 00:00:20 one thing that I personally believe is
00:00:18 00:00:22 one of the most important things and
00:00:20 00:00:24 also one of the most overlooked things
00:00:22 00:00:26 is conversion rate optimisation because
00:00:24 00:00:28 let's face it who really wants to spend
00:00:26 00:00:30 a lot of money to make money back
00:00:28 00:00:32 personally I would rather not spend as
00:00:30 00:00:35 much money and make tons of money back
00:00:32 00:00:37 and that is exactly why conversion rate
00:00:35 00:00:39 optimisation is so important especially
00:00:37 00:00:41 in 2020 and onwards as of right now
00:00:39 00:00:43 times are very unpredictable nobody
00:00:41 00:00:45 knows really where things are going
00:00:43 00:00:47 especially with drop shipping and any
00:00:45 00:00:49 commerce due to the specific delays that
00:00:47 00:00:50 are constantly becoming a part of life
00:00:49 00:00:52 when it comes to drop shipping and when
00:00:50 00:00:54 I'm recording this video which is in
00:00:52 00:00:56 late June things really aren't that good
00:00:54 00:00:57 when it comes to Aliexpress and delivery
00:00:56 00:00:59 times are just through the roof so
00:00:57 00:01:01 because of this it's really important
00:00:59 00:01:04 for us to keep our ad spend low and keep
00:01:01 00:01:06 those unnecessary costs low while
00:01:04 00:01:07 improving our conversion rate because in
00:01:06 00:01:10 the end you will end up getting more
00:01:07 00:01:11 sales while spending a little money so
00:01:10 00:01:12 that you can save that money in case you
00:01:11 00:01:14 have to deal with disputes or
00:01:12 00:01:16 chargebacks which can become common
00:01:14 00:01:18 right now because of what's going on in
00:01:16 00:01:19 the world but without wasting any more
00:01:18 00:01:21 time let's just jump right into the
00:01:19 00:01:23 specific hacks that I have for you guys
00:01:21 00:01:24 so the first hack that you will have to
00:01:23 00:01:27 do in order to really find success with
00:01:24 00:01:28 any of these hacks is to smash that like
00:01:27 00:01:30 button down below just kidding but
00:01:28 00:01:31 hopefully you do do that hack anyways
00:01:30 00:01:33 I'll really appreciate that okay
00:01:31 00:01:35 hopefully you have done that but before
00:01:33 00:01:37 we actually start toking about the
00:01:35 00:01:38 specific hacks I have laid out it's
00:01:37 00:01:41 actually important to understand what
00:01:38 00:01:42 conversion rates are even impacted by in
00:01:41 00:01:44 the first place because a lot of people
00:01:42 00:01:47 have this misconception about conversion
00:01:44 00:01:49 rates and they go after the wrong things
00:01:47 00:01:50 and do the wrong changes on their
00:01:49 00:01:52 websites or ads hoping that that
00:01:50 00:01:54 improves the conversion rates when in
00:01:52 00:01:56 reality there's only a few specific
00:01:54 00:01:58 things with directly impact the
00:01:56 00:01:59 conversion rates the number one thing on
00:01:58 00:02:01 my list which I personally believe
00:01:59 00:02:04 impacts the conversion rate the most is
00:02:01 00:02:06 the overall website layout what I mean
00:02:04 00:02:08 by this is how is your website laid out
00:02:06 00:02:09 what kind of theme you are using where
00:02:08 00:02:12 you have placed each specific menu
00:02:09 00:02:13 button what the footer menu contains etc
00:02:12 00:02:15 all of these things
00:02:13 00:02:17 basically how your website looks in
00:02:15 00:02:19 general really impacts the conversion
00:02:17 00:02:21 rate the most because let's face it if
00:02:19 00:02:23 you have a really bad website which is
00:02:21 00:02:25 really spammy with multiple different
00:02:23 00:02:26 colors or multiple different trust
00:02:25 00:02:28 badges at multiple different pop-ups
00:02:26 00:02:30 that website is this really not gonna
00:02:28 00:02:31 work period no matter how much money you
00:02:30 00:02:33 spend on ads and you want to kind of
00:02:31 00:02:35 think of the website layout as the
00:02:33 00:02:37 overall foundation now I've already made
00:02:35 00:02:39 videos on how to do the proper layout
00:02:37 00:02:40 whether you're running a general store
00:02:39 00:02:42 or a niche store you can watch those
00:02:40 00:02:44 videos on my channel I'm not really
00:02:42 00:02:46 gonna go into that heater but one of the
00:02:44 00:02:48 most important things I really need to
00:02:46 00:02:50 have in place is the website lab because
00:02:48 00:02:52 conversion rates are directly impacted
00:02:50 00:02:53 by the layout in fact a good layout
00:02:52 00:02:55 could mean conversion rates of three
00:02:53 00:02:57 percent or above and a bad layout could
00:02:55 00:02:58 mean conversion rates of half a percent
00:02:57 00:03:00 or even less and all the other things
00:02:58 00:03:02 I'm about to mention won't even matter
00:03:00 00:03:04 in that case if you just have a bad
00:03:02 00:03:05 website layout in general so before you
00:03:04 00:03:07 do any of these other things make sure
00:03:05 00:03:09 number one which is website layout is
00:03:07 00:03:11 properly done but that brings me to the
00:03:09 00:03:14 next point which is website speed now in
00:03:11 00:03:16 2020 and onwards nobody really likes
00:03:14 00:03:18 waiting anymore in fact the average
00:03:16 00:03:19 attention span is around two seconds or
00:03:18 00:03:22 three seconds so keeping that in mind
00:03:19 00:03:24 it's really important that you focus on
00:03:22 00:03:26 building a fast and efficient website
00:03:24 00:03:28 which can work despite having multiple
00:03:26 00:03:29 apps that you have on your store despite
00:03:28 00:03:31 having all the things going on on your
00:03:29 00:03:33 website because as of right now having a
00:03:31 00:03:36 load speed for your website above three
00:03:33 00:03:38 seconds four seconds could mean between
00:03:36 00:03:40 having a very very successful drop
00:03:38 00:03:42 shipping store and having a mediocre or
00:03:40 00:03:43 even an unprofitable drop shipping store
00:03:42 00:03:45 literally you could have everything else
00:03:43 00:03:47 in place but if your website is not
00:03:45 00:03:48 loading fast enough people will lose
00:03:47 00:03:50 interest and they will exit out and
00:03:48 00:03:51 especially if your drop shipping you
00:03:50 00:03:53 have to understand whatever product you
00:03:51 00:03:55 are selling it's not really that hard to
00:03:53 00:03:57 find somewhere else on somebody else's
00:03:55 00:03:59 website so watch that layout speed is
00:03:57 00:04:01 really important there because if you
00:03:59 00:04:02 lose their interest and they exit out
00:04:01 00:04:05 there's a very very high chance that
00:04:02 00:04:07 they will buy from your competition and
00:04:05 00:04:08 you will end up with no money at all and
00:04:07 00:04:10 no sale at all and when it comes to
00:04:08 00:04:12 website speed I highly recommend that
00:04:10 00:04:15 you maybe hire somebody from Fiverr up
00:04:12 00:04:17 work etc also use those SEO image
00:04:15 00:04:19 optimization apps which kind of compress
00:04:17 00:04:21 all the images on your Shopify store to
00:04:19 00:04:23 make your upset faster and try to get
00:04:21 00:04:25 that website load speed around 3 seconds
00:04:23 00:04:27 anything below 3 seconds is amazing but
00:04:25 00:04:28 anything above and you really
00:04:27 00:04:30 risk getting a very very low conversion
00:04:28 00:04:33 rate and that could lead you to be very
00:04:30 00:04:34 very unprofitable but in the end you
00:04:33 00:04:36 want to understand that product is king
00:04:34 00:04:38 which is the third point on this list
00:04:36 00:04:40 with the bad product you will not be
00:04:38 00:04:41 getting sales period no matter what kind
00:04:40 00:04:43 of website layout do you have or no
00:04:41 00:04:45 matter how fast your website is and
00:04:43 00:04:46 that's simply because these people that
00:04:45 00:04:48 are coming onto your website from
00:04:46 00:04:49 Facebook Google wherever you're
00:04:48 00:04:51 advertising they're coming onto your
00:04:49 00:04:52 website because they're interested in a
00:04:51 00:04:54 product that you were selling not
00:04:52 00:04:56 because you have a cool website layout
00:04:54 00:04:58 or not because you have a very very fast
00:04:56 00:05:00 website so keeping that as mind be sure
00:04:58 00:05:02 to always find those products which
00:05:00 00:05:04 match the specific criteria for your
00:05:02 00:05:06 given advertising platform so if you
00:05:04 00:05:07 want to sell something on Facebook make
00:05:06 00:05:09 sure the product is quirky make sure
00:05:07 00:05:11 there's not too much competition make
00:05:09 00:05:12 sure your video ad is good etc and if
00:05:11 00:05:14 you want to sell something on Google
00:05:12 00:05:15 make sure that your SEO for the
00:05:14 00:05:17 description is on point because those
00:05:15 00:05:18 things really matter a lot when it comes
00:05:17 00:05:20 to the specific product but in addition
00:05:18 00:05:22 you just want to understand one thing
00:05:20 00:05:23 and this is kind of a natural law when
00:05:22 00:05:25 it comes to e-commerce and that is if
00:05:23 00:05:26 you're selling high tiket products you
00:05:25 00:05:28 can generally expect low conversion
00:05:26 00:05:29 rates if you're selling low tiket
00:05:28 00:05:31 products you can generally expect high
00:05:29 00:05:32 conversion rates and I have personal
00:05:31 00:05:34 experience with this because I used to
00:05:32 00:05:36 run a niche store where I was selling a
00:05:34 00:05:39 main winning product which was around 20
00:05:36 00:05:41 to 25 dollars and conversion rates would
00:05:39 00:05:44 be through the roof anywhere from 4% to
00:05:41 00:05:45 7% but I started a brand new general
00:05:44 00:05:47 store I found a few winning products
00:05:45 00:05:49 which were high tiket and suddenly I
00:05:47 00:05:50 was getting half a percent to one
00:05:49 00:05:52 percent conversion return in the
00:05:50 00:05:54 beginning this was kind of weird to me
00:05:52 00:05:56 but I slowly began to realize that just
00:05:54 00:05:59 because the price is so high people are
00:05:56 00:06:01 taking longer than usual to buy from my
00:05:59 00:06:03 website people aren't buying on their
00:06:01 00:06:05 first visit maybe you're coming back to
00:06:03 00:06:06 because of retargeting etc and because
00:06:05 00:06:09 of this my conversion rate was generally
00:06:06 00:06:11 lower for that general store so this is
00:06:09 00:06:12 kind of just again a natural law of
00:06:11 00:06:14 e-commerce you really can't fight this
00:06:12 00:06:16 of course you can do your best by having
00:06:14 00:06:18 all of these other things in place but
00:06:16 00:06:19 other than that you just want to kind of
00:06:18 00:06:21 make sure that the product is on point
00:06:19 00:06:23 and it matches the given advertising
00:06:21 00:06:25 platform where you want to sell that
00:06:23 00:06:27 product on but that brings me to my last
00:06:25 00:06:29 point which is the advertising platform
00:06:27 00:06:31 itself now as I mentioned product could
00:06:29 00:06:33 make or break the conversion rate but
00:06:31 00:06:34 that's not the only thing that could
00:06:33 00:06:36 make or break the conversion rate the
00:06:34 00:06:38 advertising platform you personally use
00:06:36 00:06:40 could also determine the conversion rate
00:06:38 00:06:41 as well for example when I used to
00:06:40 00:06:43 heavily
00:06:41 00:06:46 use Facebook as my conversion rate would
00:06:43 00:06:47 be anywhere from 2% to 7% when I shifted
00:06:46 00:06:50 over to Google Ads it was on average
00:06:47 00:06:52 around 1% and there's a very very good
00:06:50 00:06:53 reason as to why this happens number one
00:06:52 00:06:56 you want to understand that Google Ads
00:06:53 00:06:58 is a search based platform when somebody
00:06:56 00:07:00 taps in for example wireless printer
00:06:58 00:07:01 they're really not sure what kind of
00:07:00 00:07:04 printer they want they're typing that in
00:07:01 00:07:05 to do research into what's available in
00:07:04 00:07:08 the market and if you're advertising
00:07:05 00:07:10 happens to come up for that keyword and
00:07:08 00:07:12 the specific customer decides to click
00:07:10 00:07:14 on your ad that really does not mean
00:07:12 00:07:15 that they're going there to buy from you
00:07:14 00:07:17 because they're most likely in the
00:07:15 00:07:19 research phase they're gonna be looking
00:07:17 00:07:21 at and clicking on other competitors as
00:07:19 00:07:24 well which is why it's a much lower
00:07:21 00:07:26 conversion rate for Google Ads compared
00:07:24 00:07:27 to the other platforms so if you kind of
00:07:26 00:07:28 face this with Google ads or Facebook
00:07:27 00:07:31 ads or just any other advertising
00:07:28 00:07:32 platform in general kind of understand
00:07:31 00:07:34 whether it's your website or the product
00:07:32 00:07:36 or just the advertising platform that
00:07:34 00:07:37 you're using which is the reason for
00:07:36 00:07:39 this because that couldn't save you a
00:07:37 00:07:41 lot of headache and that could save you
00:07:39 00:07:42 a lot of unnecessary changes on your
00:07:41 00:07:44 website which could later on actually
00:07:42 00:07:46 make things worse for you but now that
00:07:44 00:07:48 we've kind of gone over exactly what
00:07:46 00:07:50 specific things directly impact
00:07:48 00:07:52 conversion rates let's go ahead and go
00:07:50 00:07:54 on over the specific strategies which I
00:07:52 00:07:56 have to battle this so number one
00:07:54 00:07:58 strategy is you want to have a logo on
00:07:56 00:08:00 your checkout page with the payment
00:07:58 00:08:03 trust badge now what do I mean by this
00:08:00 00:08:04 exact well I have an example image over
00:08:03 00:08:06 here for you guys and this is exactly
00:08:04 00:08:08 what I mean so when a person is checking
00:08:06 00:08:09 out on the shop of my checkout page
00:08:08 00:08:11 usually at the top it will show your
00:08:09 00:08:13 doors logo what you want to do is you
00:08:11 00:08:15 want to edit that specific logo you can
00:08:13 00:08:17 do this on canva or Photoshop wherever
00:08:15 00:08:19 you want to do it basically create a
00:08:17 00:08:22 rectangle maybe you can do 800 by 1600
00:08:19 00:08:24 pixels and on the left side put your
00:08:22 00:08:25 logo and on the right side put a payment
00:08:24 00:08:27 trust badge and then once you've done
00:08:25 00:08:29 that go ahead and upload this brand new
00:08:27 00:08:31 logo onto your checkout page because
00:08:29 00:08:33 what's now gonna be shown to your
00:08:31 00:08:35 customers is this specific image right
00:08:33 00:08:36 here basically they'll see your store's
00:08:35 00:08:39 logo but they also see this trust badge
00:08:36 00:08:40 I've personally just recently come upon
00:08:39 00:08:42 this strategy and I found that it
00:08:40 00:08:43 definitely increased my conversion rates
00:08:42 00:08:45 significantly and the main reason why
00:08:43 00:08:47 this increases the conversion is because
00:08:45 00:08:49 we're not putting the trust badge under
00:08:47 00:08:51 the Add to Cart button like you would
00:08:49 00:08:53 normally do on your product page instead
00:08:51 00:08:56 we're basically providing them a
00:08:53 00:08:57 reasons to trust us directly on the
00:08:56 00:08:59 checkout page which is the last page
00:08:57 00:09:00 they will usually visit before
00:08:59 00:09:02 purchasing something so if they see
00:09:00 00:09:04 these trust badges on the checkout page
00:09:02 00:09:06 they're much more likely to continue on
00:09:04 00:09:07 with their checkout and actually buy
00:09:06 00:09:09 something from me and this can
00:09:07 00:09:11 positively impact your conversion risk
00:09:09 00:09:12 directly in fact you should see an
00:09:11 00:09:14 average increase conversion rate of
00:09:12 00:09:16 about half a percent or even more
00:09:14 00:09:18 depending on what other changes you make
00:09:16 00:09:19 on your website but this is number one
00:09:18 00:09:21 hack that you want to do and one
00:09:19 00:09:22 specific hack which a lot of hundred
00:09:21 00:09:24 thousand dollar per month Shopify stores
00:09:22 00:09:27 too as well let's move on to hack number
00:09:24 00:09:29 two and that is putting a specific piece
00:09:27 00:09:31 of text under the price on the product
00:09:29 00:09:34 page and this specific text is known as
00:09:31 00:09:36 the you save X amount of dollars which
00:09:34 00:09:37 is directly visible on again the product
00:09:36 00:09:39 page so to give an example of what I
00:09:37 00:09:40 mean by this I'm directly linked in to
00:09:39 00:09:42 one of the better ecommerce stores out
00:09:40 00:09:44 there which is inspire uplift and if we
00:09:42 00:09:46 go ahead and go on to one of their
00:09:44 00:09:47 product pages we can see exactly what I
00:09:46 00:09:49 mean so they have a very very clean
00:09:47 00:09:51 product page as you guys can see they
00:09:49 00:09:53 have the specific pricing and then the
00:09:51 00:09:55 sale price but then if you notike below
00:09:53 00:09:56 that it says you save and then fifteen
00:09:55 00:09:59 dollars and three cents and it also says
00:09:56 00:10:01 50% off I've personally seen that having
00:09:59 00:10:03 this kind of text is really really
00:10:01 00:10:05 impactful and actually psychologically
00:10:03 00:10:06 turns the customer on and makes them
00:10:05 00:10:08 want to buy something from you because
00:10:06 00:10:10 they psychologically believe that
00:10:08 00:10:12 they're saving X amount of dollars and
00:10:10 00:10:13 saving is something everybody wants to
00:10:12 00:10:15 do so this directly kind of helps them
00:10:13 00:10:17 support their decision of buying
00:10:15 00:10:19 something from you and it will make them
00:10:17 00:10:21 two times more likely to continue on
00:10:19 00:10:22 with their purchase and inspire uplift
00:10:21 00:10:24 does this really well because you want
00:10:22 00:10:25 to have this specific piece of text
00:10:24 00:10:27 right below the main price and if you
00:10:25 00:10:29 use a normal Shopify theme meaning a
00:10:27 00:10:31 free theme you can directly chat with
00:10:29 00:10:33 Shopify support and link them to this
00:10:31 00:10:35 specific product page or just link them
00:10:33 00:10:36 to inspire uplift and let them know you
00:10:35 00:10:38 want to have something like this done on
00:10:36 00:10:40 your website as well because inspire
00:10:38 00:10:42 uplift is one of those specific Shopify
00:10:40 00:10:44 stores which is the six figures - seven
00:10:42 00:10:45 figures per month and if they do this
00:10:44 00:10:48 that means this is really really helpful
00:10:45 00:10:49 I've also done this myself in the past
00:10:48 00:10:51 and I can definitely say that this is a
00:10:49 00:10:52 very very cool optimization trick that
00:10:51 00:10:54 you can do to increase your conversion
00:10:52 00:10:56 rate but very easy to implement again
00:10:54 00:10:58 just speak with Shopify support directly
00:10:56 00:11:00 and they'll help you with that but let's
00:10:58 00:11:02 move on to trick number 3 and that is
00:11:00 00:11:04 specifically having a google voice
00:11:02 00:11:06 customer service phone number on your
00:11:04 00:11:07 website now the days of just having an
00:11:06 00:11:08 email
00:11:07 00:11:10 or just a contact us form on your
00:11:08 00:11:12 website are officially over because a
00:11:10 00:11:14 lot of the drop shipping stores out
00:11:12 00:11:16 there or you just ecommerce stores in
00:11:14 00:11:17 general are not providing customer
00:11:16 00:11:19 service via phone number specifically
00:11:17 00:11:20 and if you want to stay ahead of the
00:11:19 00:11:22 game or just stay up to date with what
00:11:20 00:11:24 everybody else is doing it is absolutely
00:11:22 00:11:26 a must that you go and sign up for a
00:11:24 00:11:28 Google Voice phone number number one
00:11:26 00:11:29 because it's fully free and number two
00:11:28 00:11:32 because people are going to be ten times
00:11:29 00:11:33 more likely to trust you when they come
00:11:32 00:11:35 onto your website and if they see a
00:11:33 00:11:37 phone number now I personally do offer
00:11:35 00:11:39 this on my websites as well and one
00:11:37 00:11:41 thing I do is I do not offer customer
00:11:39 00:11:43 service via phone calls because they
00:11:41 00:11:45 offer a customer service via only text
00:11:43 00:11:46 message I've saved a voicemail on my
00:11:45 00:11:48 Google Voice phone number which says
00:11:46 00:11:50 that we basically do not offer a
00:11:48 00:11:51 customer service via phone calls and if
00:11:50 00:11:53 they want customer service they can just
00:11:51 00:11:55 simply text this mess I've notiked that
00:11:53 00:11:57 I do get a lot of text messages from my
00:11:55 00:11:59 customers on a daily basis and because
00:11:57 00:12:01 I'm able to connect with them on a daily
00:11:59 00:12:03 basis and provide much faster service
00:12:01 00:12:04 than just through emails they're more
00:12:03 00:12:06 likely to buy from me again and they're
00:12:04 00:12:08 more likely to not open those
00:12:06 00:12:10 chargebacks or disputes and again this
00:12:08 00:12:11 is extremely easy to do because it does
00:12:10 00:12:13 not really take up much of your time you
00:12:11 00:12:15 can just set aside 30 minutes to an hour
00:12:13 00:12:17 of your time to answer all of those
00:12:15 00:12:19 specific text messages based on how many
00:12:17 00:12:20 you're even getting in the first place
00:12:19 00:12:22 but this definitely could improve your
00:12:20 00:12:23 conversion rate significantly and it
00:12:22 00:12:25 doesn't matter whether you use Facebook
00:12:23 00:12:27 gas or Google I definitely recommend
00:12:25 00:12:28 that you try this out for your own store
00:12:27 00:12:31 but let's move on to hack number four
00:12:28 00:12:33 and that is having a specific trust
00:12:31 00:12:35 badge on the cart page now again going
00:12:33 00:12:36 back to inspire uplift to show you guys
00:12:35 00:12:38 what I mean by this exactly
00:12:36 00:12:39 I've personally notiked that having a
00:12:38 00:12:42 trust badge on the cart page just like
00:12:39 00:12:44 inspire uplift does here has a much much
00:12:42 00:12:47 greater impact than having this trust
00:12:44 00:12:48 badge on the product page because one
00:12:47 00:12:50 thing you want to understand is when
00:12:48 00:12:51 they're on the product page they really
00:12:50 00:12:53 don't care about the trust badge itself
00:12:51 00:12:55 because they're not even sure whether
00:12:53 00:12:57 they want to buy from you or not so when
00:12:55 00:12:59 they commit to buying from you by
00:12:57 00:13:01 clicking the Add to Cart button and they
00:12:59 00:13:03 see this trust badge that's when it has
00:13:01 00:13:05 the most impact because psychologically
00:13:03 00:13:06 they're now ready to commit to buying
00:13:05 00:13:08 from you and if they see some additional
00:13:06 00:13:11 trust factors which can kind of
00:13:08 00:13:12 alleviate their stress they're gonna be
00:13:11 00:13:14 more than likely to continue on with
00:13:12 00:13:16 their purchase and again if you combine
00:13:14 00:13:18 this with earlier hack I mentioned which
00:13:16 00:13:19 is having the trust badge on the
00:13:18 00:13:20 checkout page as well you could
00:13:19 00:13:22 experience up to a two
00:13:20 00:13:23 percent increase in the conversion rates
00:13:22 00:13:25 and again this is perfectly normal
00:13:23 00:13:28 simply because we're making it easier
00:13:25 00:13:29 for our customers to trust us and make
00:13:28 00:13:32 it easier for them to go down our funnel
00:13:29 00:13:34 one by one because remember every step
00:13:32 00:13:35 of the funnel has a different reason so
00:13:34 00:13:37 for example the product page you only
00:13:35 00:13:39 win on the product page if the customer
00:13:37 00:13:41 decides to press that Add to Cart button
00:13:39 00:13:43 on the cart page you'll only win if the
00:13:41 00:13:44 decide to press this proceed to checkout
00:13:43 00:13:46 and then on the checkout page you'll
00:13:44 00:13:47 only win if they actually decide to
00:13:46 00:13:49 press the Pay Now button so in order to
00:13:47 00:13:50 kind of make it easier for them to go
00:13:49 00:13:52 down this funnel we want to have the
00:13:50 00:13:54 trust back on the cart page and also the
00:13:52 00:13:56 checkout page as I mentioned earlier but
00:13:54 00:13:58 let's move on to our final hack and that
00:13:56 00:14:00 is playing around with the prices now
00:13:58 00:14:03 again going back to inspire uplift if we
00:14:00 00:14:05 go in and go to the specific home page
00:14:03 00:14:06 and just look at any specific products
00:14:05 00:14:08 that they have we'll see that their
00:14:06 00:14:10 pricing it's much much different than
00:14:08 00:14:12 your average drop shipping or e-commerce
00:14:10 00:14:13 store if we look at their pricing we see
00:14:12 00:14:15 that it's twenty four ninety seven
00:14:13 00:14:17 thirty nine ninety seven forty nine
00:14:15 00:14:19 ninety seven and so forth basically all
00:14:17 00:14:21 of their prices are ending with a ninety
00:14:19 00:14:23 seven now there's a very very good
00:14:21 00:14:25 reason why inspire uplift has done this
00:14:23 00:14:27 and that's simply because they want to
00:14:25 00:14:29 stand out of the crowd if you do a
00:14:27 00:14:31 simple search on Google or just go on
00:14:29 00:14:32 Facebook and look at the ads and then go
00:14:31 00:14:35 on the product page you'll notike that
00:14:32 00:14:37 99.9% of dropshipping stores are just
00:14:35 00:14:40 Shopify stores in general have prizes
00:14:37 00:14:43 that end in 95 or 99 and here it comes
00:14:40 00:14:44 inspire uplift with their prices of 97
00:14:43 00:14:46 so no matter where they're advertising
00:14:44 00:14:48 their products they're ten times more
00:14:46 00:14:50 likely to just stand out of the crowd
00:14:48 00:14:52 and this is also going to help them
00:14:50 00:14:54 increase their conversion rates because
00:14:52 00:14:55 people find them attractive and the main
00:14:54 00:14:57 reason why they find them attractive is
00:14:55 00:14:59 because they're different from everybody
00:14:57 00:15:01 else so that's how this specific hack is
00:14:59 00:15:03 going to directly impact your conversion
00:15:01 00:15:05 rate and improve it in the long run but
00:15:03 00:15:07 these are the specific five hacks you
00:15:05 00:15:08 can actually start implementing today to
00:15:07 00:15:10 increase your conversion rate and also
00:15:08 00:15:12 implement strategies that specifically a
00:15:10 00:15:14 one hundred thousand dollar per month
00:15:12 00:15:16 Shopify stores do and this is also one
00:15:14 00:15:17 of the reasons why they're successful if
00:15:16 00:15:19 you found any type of value in this
00:15:17 00:15:21 video smash the like button and smash
00:15:19 00:15:24 that subscribe button and I'll see you
00:15:21 00:15:24 guys next time