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$100K Per Month Shopify Dropshipping Strategy 2020

Published on: December 7 2022 by Nick Peroni

$100K Per Month Shopify Dropshipping Strategy 2020

$100K Per Month Shopify Dropshipping Strategy 2020

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00:00:00 00:00:06 already comment is what's up Nick here
00:00:03 00:00:09 and I'm recording a special video that
00:00:06 00:00:13 is going to be very current relevant and
00:00:09 00:00:16 simple Facebook Ads strategy that
00:00:13 00:00:17 anybody can use no matter what you're
00:00:16 00:00:19 selling whether you're dropshipping
00:00:17 00:00:22 doing print-on-demand
00:00:19 00:00:25 and it's a combination of using ad set
00:00:22 00:00:27 budget and campaign budget optimization
00:00:25 00:00:30 and this is something that I can't
00:00:27 00:00:32 really take credit for creating this but
00:00:30 00:00:34 I've been using this he kind of
00:00:32 00:00:36 popularizing this with a lot of people
00:00:34 00:00:39 and sharing it because I've tested it
00:00:36 00:00:42 extensively and it works super super
00:00:39 00:00:46 well to help create a very stable
00:00:42 00:00:50 automated foundation of ads that can
00:00:46 00:00:51 perform for you consistently and one of
00:00:50 00:00:54 the things that's been said about the
00:00:51 00:00:57 econ Empire is pre-training ever since
00:00:54 00:00:59 the beginning you know in the very very
00:00:57 00:01:01 beginning of you comment pyres I had a
00:00:59 00:01:03 case study that I shared with everybody
00:01:01 00:01:07 and then I moved away from that as I did
00:01:03 00:01:09 my masterminds and you know in 2020 I
00:01:07 00:01:11 updated all the training but you know
00:01:09 00:01:14 some people have said well Nick where is
00:01:11 00:01:17 like some actual live stuff that we can
00:01:14 00:01:20 see and so I wanted to actually come
00:01:17 00:01:23 back in here and do this I consider this
00:01:20 00:01:25 super valuable kind of a treat to be
00:01:23 00:01:27 able to share this for free with people
00:01:25 00:01:29 you know there's really no reason I have
00:01:27 00:01:32 to share this for free but I'm going to
00:01:29 00:01:34 because I want people to see how good
00:01:32 00:01:38 this works and actually have a really
00:01:34 00:01:40 good Facebook Ads strategy that anybody
00:01:38 00:01:43 can use to be pulling consistent numbers
00:01:40 00:01:45 alright so you can see last month this
00:01:43 00:01:46 is a brand new store that was able to
00:01:45 00:01:47 hit over a hundred thousand dollars in
00:01:46 00:01:50 sales
00:01:47 00:01:53 using this strategy all mostly just
00:01:50 00:01:55 through pure online store traffic right
00:01:53 00:01:57 you can see very very little this has to
00:01:55 00:02:00 do with upsells ok so what I'm going to
00:01:57 00:02:02 be showing you is a strategy that you
00:02:00 00:02:05 can set up on a store when you have a
00:02:02 00:02:07 winning product to be able to do this
00:02:05 00:02:09 now the prerequisite of what I'm about
00:02:07 00:02:12 to show you is that you have to have a
00:02:09 00:02:13 winning ad creative winning product
00:02:12 00:02:15 right and that's everything that I
00:02:13 00:02:19 showed you in the previous videos okay
00:02:15 00:02:22 so if you haven't watched my videos on
00:02:19 00:02:23 Facebook ad creatives and you know
00:02:22 00:02:25 finding a winning product and this is
00:02:23 00:02:27 not going to help you this only helps
00:02:25 00:02:30 when you have you can't force anything
00:02:27 00:02:32 right this is just a strategy that works
00:02:30 00:02:35 when you have something that's selling
00:02:32 00:02:36 okay and I'm going to walk you through
00:02:35 00:02:38 the strategy walk you through the ads
00:02:36 00:02:40 account and create like a really
00:02:38 00:02:42 in-depth training here to be able to
00:02:40 00:02:44 show you how this works and just to show
00:02:42 00:02:46 you some live data to show you that this
00:02:44 00:02:50 is working like actually today as I
00:02:46 00:02:52 record this here's the current sales on
00:02:50 00:02:55 the store today and you can see
00:02:52 00:02:57 basically just from 7:00 a.m. when it
00:02:55 00:03:00 kicked in because actually with this
00:02:57 00:03:01 store right here my ad account was
00:03:00 00:03:04 disabled
00:03:01 00:03:06 yesterday for no reason at all and then
00:03:04 00:03:08 I appealed it and got it back on and it
00:03:06 00:03:11 kicked right back into the performance
00:03:08 00:03:14 right around right around here and
00:03:11 00:03:16 started doing super super well and again
00:03:14 00:03:18 this is something that's like automated
00:03:16 00:03:21 requires very little work and it's it's
00:03:18 00:03:26 beautiful when you have this set up okay
00:03:21 00:03:29 so let's let's go into the actual setup
00:03:26 00:03:31 here right it's basically all right let
00:03:29 00:03:34 me give you a high-level overview first
00:03:31 00:03:36 okay basically what this strategy is is
00:03:34 00:03:38 it's like a it's like a one two step
00:03:36 00:03:42 type of strategy when it comes to
00:03:38 00:03:44 combining this and CBO all right now
00:03:42 00:03:46 a prerequisite to this if you don't
00:03:44 00:03:49 understand the difference between ads ad
00:03:46 00:03:51 set budgets and campaign budgets then
00:03:49 00:03:53 you should go check out the Facebook
00:03:51 00:03:55 blueprint I'm not going to waste your
00:03:53 00:03:57 time covering that because Facebook
00:03:55 00:03:59 already covers that in depth and I've
00:03:57 00:04:00 toked about that another training so
00:03:59 00:04:03 I'm just going to get right into what
00:04:00 00:04:05 the strategy actually is and you should
00:04:03 00:04:07 stop here and go read up on the
00:04:05 00:04:08 differences between ad set budget and
00:04:07 00:04:11 campaign budget if you don't know what
00:04:08 00:04:14 they are alright so here's how it works
00:04:11 00:04:16 basically step one is ad set budgets and
00:04:14 00:04:19 this is where we're testing different
00:04:16 00:04:22 audiences with our creative to find
00:04:19 00:04:24 something that works and just as a note
00:04:22 00:04:26 as I've been saying since the very
00:04:24 00:04:30 beginning the thing that tends to work
00:04:26 00:04:31 best for creatives is videos alright so
00:04:30 00:04:33 you don't have to use a video this works
00:04:31 00:04:36 with both photos and videos by the way
00:04:33 00:04:39 I've done this strategy both ways but
00:04:36 00:04:41 videos definitely perform the best and
00:04:39 00:04:44 from what I've seen and offer the most
00:04:41 00:04:47 benefit for scaling as well and then
00:04:44 00:04:50 step two is CBO so basically what we're
00:04:47 00:04:52 doing here is we're testing ad set
00:04:50 00:04:54 budgets to find something that works and
00:04:52 00:04:58 then when we find something that works
00:04:54 00:05:02 we isolate it into its own CBO to start
00:04:58 00:05:05 bringing in some more sales right so
00:05:02 00:05:07 we'll have a campaign right our testing
00:05:05 00:05:12 campaign that's an ad set budget
00:05:07 00:05:16 campaign okay and I recommend finding 5
00:05:12 00:05:18 to 10 audiences okay I say that in here
00:05:16 00:05:20 I don't exactly say that but that 10
00:05:18 00:05:23 audiences right so I recommend 5 to 10
00:05:20 00:05:25 10 if you can find them 5 you know at
00:05:23 00:05:27 the minimum should be and the way that I
00:05:25 00:05:31 like to test here is I like all my
00:05:27 00:05:34 audiences sizes to be 2 million or more
00:05:31 00:05:35 and the reason I want that is because I
00:05:34 00:05:37 want to broad enough audience right I
00:05:35 00:05:39 don't like to go narrow okay because
00:05:37 00:05:42 Facebook is really really advanced
00:05:39 00:05:44 nowadays with its optimization and you
00:05:42 00:05:46 don't you can get sales on day one with
00:05:44 00:05:49 audiences that are in size of 30 million
00:05:46 00:05:50 plus trust right okay what matters is
00:05:49 00:05:52 how good of a creative you have and how
00:05:50 00:05:55 good of a product you have if you have a
00:05:52 00:05:58 really good video that does a good job
00:05:55 00:05:59 of selling and you have a well branded
00:05:58 00:06:02 store and a great product that solves a
00:05:59 00:06:04 problem or solve some sort of need or
00:06:02 00:06:06 want or desire then it doesn't matter
00:06:04 00:06:08 how large the audiences the reason a
00:06:06 00:06:10 good a large audience is good is because
00:06:08 00:06:13 it really helps when you want to move it
00:06:10 00:06:16 into a CBO for lots of consistent sales
00:06:13 00:06:18 right so basically I'm just going to
00:06:16 00:06:21 show you five for the purposes of not
00:06:18 00:06:22 drawing out ten whole audiences here but
00:06:21 00:06:24 basically what we're doing is we're
00:06:22 00:06:28 we're finding five to ten different
00:06:24 00:06:33 broad level interests right to be able
00:06:28 00:06:36 to test this product okay and each one
00:06:33 00:06:39 like I said ten ten over time sorry two
00:06:36 00:06:40 million or more in size and for this you
00:06:39 00:06:43 know I'm just looking
00:06:40 00:06:45 for broad obvious obvious interest we're
00:06:43 00:06:49 not trying to get super complicated here
00:06:45 00:06:51 okay if I'm selling a kitchen gadget all
00:06:49 00:06:53 right like say I'm selling some sort of
00:06:51 00:06:56 kitchen gadget so I know my home or I
00:06:53 00:06:59 know my niches kitchen right I'm gonna
00:06:56 00:07:01 be looking for the ten obvious audiences
00:06:59 00:07:05 that have to do with that and I'm going
00:07:01 00:07:07 to come in - right you're gonna set it
00:07:05 00:07:09 up as a convergence campaign okay and I
00:07:07 00:07:11 would name it something like so I'm not
00:07:09 00:07:13 going to test with campaign budget right
00:07:11 00:07:15 this is this is different and the reason
00:07:13 00:07:16 I wanted to also record this video is
00:07:15 00:07:18 because originally when I made some of
00:07:16 00:07:20 the training videos that are in here now
00:07:18 00:07:22 I thought that this was supposed to
00:07:20 00:07:25 become mandatory but now it's not
00:07:22 00:07:30 Facebook has indefinitely postponed that
00:07:25 00:07:32 so I would name this something like you
00:07:30 00:07:35 know whatever the product is
00:07:32 00:07:38 conversions okay so I know that this is
00:07:35 00:07:39 my ad set budget conversions test all
00:07:38 00:07:43 right and then what I'm going to do is
00:07:39 00:07:45 I'm going to come in here and this I'm
00:07:43 00:07:47 gonna find purchase right this was a
00:07:45 00:07:49 something I was running free leads but
00:07:47 00:07:51 I'm using this account as an example
00:07:49 00:07:53 okay so I find my purchase right and
00:07:51 00:07:55 this is just because it's red doesn't
00:07:53 00:07:57 even matter right - so just that's a
00:07:55 00:07:59 good example because I started like this
00:07:57 00:08:00 every time no matter what I don't care
00:07:59 00:08:04 that there's been no purchases on the
00:08:00 00:08:05 site yet all right and then where you're
00:08:04 00:08:07 targeting is up to you generally I'd
00:08:05 00:08:09 like to start with the United States
00:08:07 00:08:11 first because that's a good best buying
00:08:09 00:08:13 audience out there and I like to test
00:08:11 00:08:15 there and you can scale worldwide later
00:08:13 00:08:16 and then I'll set it up on all these
00:08:15 00:08:19 these other things
00:08:16 00:08:21 okay now this traffic to the home page
00:08:19 00:08:23 is just if you're running a one product
00:08:21 00:08:24 store all right if you're running a
00:08:23 00:08:26 general store and you have a winning
00:08:24 00:08:28 product obviously you're gonna send it
00:08:26 00:08:30 to the product page but if you have a
00:08:28 00:08:33 one product store you're gonna send it
00:08:30 00:08:35 to the home page okay and so you can see
00:08:33 00:08:37 how I set it up here seven day one day
00:08:35 00:08:39 and I'll show you how I do my placements
00:08:37 00:08:42 as well all right
00:08:39 00:08:44 but I'm turning this off and I'm just
00:08:42 00:08:47 looking for likes okay in this kitchen
00:08:44 00:08:51 example right I would type in the most
00:08:47 00:08:53 obvious keyword and that's where I start
00:08:51 00:08:57 okay so I can
00:08:53 00:08:59 see that kitchen is in interests and I
00:08:57 00:09:01 would start with that all right this is
00:08:59 00:09:02 gonna be a super broad interest 62
00:09:01 00:09:04 million people I'm still going to test
00:09:02 00:09:06 this I would still test kitchen on its
00:09:04 00:09:08 own but then I'm also gonna click the
00:09:06 00:09:09 suggestions and I'm going to look at the
00:09:08 00:09:13 other ones that are in here right
00:09:09 00:09:15 there's all these broad level interests
00:09:13 00:09:17 that are awesome kitchen utensil cooking
00:09:15 00:09:19 cookware and bakeware recipes home
00:09:17 00:09:23 appliances kitchen ware cooking I would
00:09:19 00:09:25 test all of these as their own ad set
00:09:23 00:09:29 okay so for this one for example to a
00:09:25 00:09:31 name it is simple kitchen I do 21 plus
00:09:29 00:09:33 okay because I doubt that many 18
00:09:31 00:09:36 year-olds are buying kitchen equipment
00:09:33 00:09:38 so I would set this to 21 plus and as
00:09:36 00:09:40 long as it's a non gender-specific I
00:09:38 00:09:42 would keep that to all and and that
00:09:40 00:09:43 would be my test right and then I would
00:09:42 00:09:45 come back and create a new ad set and I
00:09:43 00:09:47 would just start working down the line
00:09:45 00:09:49 of the most obvious interest cooking
00:09:47 00:09:52 okay and I would remove the kitchen one
00:09:49 00:09:54 and the cooking is a huge one right but
00:09:52 00:09:57 I'm still I'm still gonna test it okay
00:09:54 00:10:00 and I would start coming down here and
00:09:57 00:10:01 doing kitchenware right and I would test
00:10:00 00:10:03 all these different ones that are gonna
00:10:01 00:10:07 range anywhere from two million to
00:10:03 00:10:09 whatever okay generally for me I like to
00:10:07 00:10:11 test on just the Facebook feed first now
00:10:09 00:10:12 this is a matter of preference whether
00:10:11 00:10:15 some people recommend just doing
00:10:12 00:10:17 automatik placements personally for me I
00:10:15 00:10:20 like to test on just the Facebook feed
00:10:17 00:10:22 first and I remove right column because
00:10:20 00:10:24 it's pointless if you have a video I
00:10:22 00:10:27 removed stories because you need a
00:10:24 00:10:28 special format for stories I remove in
00:10:27 00:10:31 stream because you need it to be a
00:10:28 00:10:33 15-second video or to qualify for
00:10:31 00:10:35 in-stream and generally my videos are
00:10:33 00:10:37 not going to be 15 seconds long will be
00:10:35 00:10:41 longer than that and the rest of these
00:10:37 00:10:44 are fine okay and then I set $5 budgets
00:10:41 00:10:46 okay anybody tells you $5 budgets don't
00:10:44 00:10:50 work the test it's just absolutely wrong
00:10:46 00:10:54 and that's that's it okay that's that's
00:10:50 00:10:57 how I set it up and it should also be
00:10:54 00:11:04 set for okay it should be optimized for
00:10:57 00:11:07 conversions all right and seven-day
00:11:04 00:11:10 click one day view okay so
00:11:07 00:11:12 that's how I have it set up for for the
00:11:10 00:11:14 basic formatting and every every ad set
00:11:12 00:11:17 is going to be the same I'm just going
00:11:14 00:11:20 to be branching out to you know five to
00:11:17 00:11:22 ten of these super obvious broad level
00:11:20 00:11:24 interests alright and that that's how I
00:11:22 00:11:26 would set up my strategy until I had ten
00:11:24 00:11:31 of these all right all running at five
00:11:26 00:11:35 dollars a day to start testing okay and
00:11:31 00:11:37 then what I do is when I have something
00:11:35 00:11:40 that works okay so that that's the
00:11:37 00:11:42 testing phase all right when I have
00:11:40 00:11:46 something that works I duplicate that
00:11:42 00:11:48 winning ad set into the CBO all right
00:11:46 00:11:50 now let's take a step back here and look
00:11:48 00:11:53 at so each one of these is going to have
00:11:50 00:11:56 one video ad or whatever your main ad is
00:11:53 00:11:59 now this is where you can you know
00:11:56 00:12:00 sometimes it all depends okay if I'm
00:11:59 00:12:03 doing a drop shipping product generally
00:12:00 00:12:05 I just have one video right I just I
00:12:03 00:12:07 know that I get my one video made the
00:12:05 00:12:09 best that I know how to get it made with
00:12:07 00:12:11 my team and we put together a high
00:12:09 00:12:13 quality video with a great script
00:12:11 00:12:15 formula that we follow the same one that
00:12:13 00:12:18 I've shared in the previous videos about
00:12:15 00:12:21 ad creatives and we just test that one
00:12:18 00:12:23 video for each audience right and so
00:12:21 00:12:26 this video is testing with each audience
00:12:23 00:12:29 but if you're if you're doing something
00:12:26 00:12:31 and maybe you're unsure you know some
00:12:29 00:12:32 people like to test multiple creatives
00:12:31 00:12:34 you can do that too
00:12:32 00:12:35 alright I've also toked about the
00:12:34 00:12:38 strategy where you're testing multiple
00:12:35 00:12:40 creatives the only difference is on the
00:12:38 00:12:42 low budgets on the five dollar budget
00:12:40 00:12:44 it's going to take you longer to get the
00:12:42 00:12:47 meaningful data because five dollars
00:12:44 00:12:49 spent to one you can start getting data
00:12:47 00:12:52 in the first two to three days right
00:12:49 00:12:53 five dollars spent split among two it's
00:12:52 00:12:55 probably going to take you double the
00:12:53 00:12:57 time to start getting the data but
00:12:55 00:12:58 eventually what you're looking for no
00:12:57 00:13:00 matter what whether you're using one or
00:12:58 00:13:02 you're using two were using three is
00:13:00 00:13:05 you're looking for a winning combination
00:13:02 00:13:08 that works okay and you want to take
00:13:05 00:13:12 those winning combinations and then move
00:13:08 00:13:15 them into their own CBO all right so I
00:13:12 00:13:17 have this one and if this is working
00:13:15 00:13:20 okay it's getting purchases that I'm
00:13:17 00:13:24 going to move it into its own CBO
00:13:20 00:13:26 campaign and duplicate that ad set the
00:13:24 00:13:29 same exact ad set right here I'm gonna
00:13:26 00:13:32 duplicate it five times okay
00:13:29 00:13:37 so that the same exact ad set is running
00:13:32 00:13:39 copies of itself five times all right
00:13:37 00:13:43 and that's the strategy at a high level
00:13:39 00:13:45 right new CBO at a hundred dollar budget
00:13:43 00:13:48 duplicate ad set five times minimum
00:13:45 00:13:50 spend at ten dollars each per ad set now
00:13:48 00:13:53 before I show you how this works with a
00:13:50 00:13:55 real account I just want to explain the
00:13:53 00:13:57 reason that it works is because remember
00:13:55 00:14:00 we have audiences that are two million
00:13:57 00:14:03 in size or more okay and so when we have
00:14:00 00:14:05 a winning combination by moving it in
00:14:03 00:14:08 isolating it into its own CBO and
00:14:05 00:14:10 duplicating the ad set multiple times
00:14:08 00:14:13 we're giving ourselves like each one of
00:14:10 00:14:15 these is basically going to go out into
00:14:13 00:14:17 a new pocket of the audience right you
00:14:15 00:14:19 have this this whole audience and each
00:14:17 00:14:20 one of them is going to just like start
00:14:19 00:14:22 somewhere
00:14:20 00:14:24 okay and what that means is you're
00:14:22 00:14:26 giving yourself more chances of success
00:14:24 00:14:30 to find winning pockets of the audience
00:14:26 00:14:31 and just have that running sequentially
00:14:30 00:14:33 next to each other
00:14:31 00:14:35 congruently however you want to say it
00:14:33 00:14:36 the point is you're not going to get
00:14:35 00:14:38 overlap because you're still not running
00:14:36 00:14:40 big budgets especially if you have a big
00:14:38 00:14:43 audience right this is going to be the
00:14:40 00:14:50 hundred dollar CBO and it's basically
00:14:43 00:14:52 going to be budget in $10 to $20 per per
00:14:50 00:14:55 ad set in here because you're setting
00:14:52 00:14:58 the minimum spend level at $10 each okay
00:14:55 00:15:00 and you're going to do this as many
00:14:58 00:15:03 times as you need to
00:15:00 00:15:06 all right so if if all of these turn out
00:15:03 00:15:08 to be a winner right a good winning ad
00:15:06 00:15:11 set then I'm going to move them all into
00:15:08 00:15:14 their own CBO now what what do you look
00:15:11 00:15:18 for in terms of of moving something into
00:15:14 00:15:21 its own CBO well I look for the same
00:15:18 00:15:25 basic testing parameters that I always
00:15:21 00:15:28 have okay so on day one since we're
00:15:25 00:15:30 testing $5 budgets right by day one I'm
00:15:28 00:15:32 looking for clicks mostly clicks and Add
00:15:30 00:15:34 to Cart ideally and this is again this
00:15:32 00:15:35 is all assuming you know
00:15:34 00:15:37 getting purchases as soon as you get
00:15:35 00:15:40 purchases that's what you're looking for
00:15:37 00:15:42 but you won't always get purchases on
00:15:40 00:15:44 day one right so they want to looking
00:15:42 00:15:46 for clicks and Add to Cart if I'm not
00:15:44 00:15:49 getting any clicks by the end of day one
00:15:46 00:15:52 then I'm going to turn that ad set off
00:15:49 00:15:56 all right by the end of day two I'm
00:15:52 00:15:59 looking for Add to Cart for sure now a
00:15:56 00:16:03 note here generally this has to do with
00:15:59 00:16:06 your your target cost-per-acquisition
00:16:03 00:16:08 right because if you have let's say
00:16:06 00:16:10 you're selling a fifty dollar product
00:16:08 00:16:13 all right and you know what costs you
00:16:10 00:16:15 let's just say for example with shipping
00:16:13 00:16:19 and cost of goods it cost you $25 to
00:16:15 00:16:24 source that product okay then you know
00:16:19 00:16:26 that your target CPA is $25 okay so you
00:16:24 00:16:29 need to be getting purchases at under
00:16:26 00:16:31 $25 to be profitable and generally the
00:16:29 00:16:32 way I like to think of my antik carts is
00:16:31 00:16:35 divided by two
00:16:32 00:16:36 all right so in this situation I would
00:16:35 00:16:40 know that by the time I'm getting to
00:16:36 00:16:42 around $12.50 I should be seeing at the
00:16:40 00:16:46 carts because generally you're gonna
00:16:42 00:16:49 have like anywhere from a 50% to you
00:16:46 00:16:51 know 30 percent 50% drop off rate from
00:16:49 00:16:52 people that Add to Cart to actually
00:16:51 00:16:55 purchase okay and these are kind of just
00:16:52 00:16:57 generalized numbers but that's that's
00:16:55 00:17:00 the way I think about it so if I know
00:16:57 00:17:02 that I should be getting target CPA of
00:17:00 00:17:04 $25 then by the time I get to the end
00:17:02 00:17:07 and this is just an example but by the
00:17:04 00:17:09 time I get to the end of day 2 I want to
00:17:07 00:17:11 be seeing at the carts because you know
00:17:09 00:17:14 like the 10 to 12 dollar range if I'm
00:17:11 00:17:15 not getting at carts and chances are I'm
00:17:14 00:17:20 not going to be profitable on that ad
00:17:15 00:17:23 set and then day three you know
00:17:20 00:17:26 basically day three to four I want to
00:17:23 00:17:28 start seeing purchases okay because
00:17:26 00:17:31 again this has a little bit to do with
00:17:28 00:17:34 your target CPA I will let an ad set run
00:17:31 00:17:36 until it reaches my target CPA but the
00:17:34 00:17:38 only way I'm going to let it run so like
00:17:36 00:17:40 obviously at five dollars a day at $25
00:17:38 00:17:43 target CPA would mean we have to run it
00:17:40 00:17:45 for five days the only way I'm letting
00:17:43 00:17:48 it run for five days is if it's meeting
00:17:45 00:17:50 the criteria ahead of time right
00:17:48 00:17:51 basically each day in your testing phase
00:17:50 00:17:55 when you're testing these ad sets each
00:17:51 00:17:58 day is like you have to justify why it
00:17:55 00:18:00 moves to the next day okay
00:17:58 00:18:02 so day one the only way is moving to the
00:18:00 00:18:05 next day is if it's getting great clicks
00:18:02 00:18:06 all right day two day three you know
00:18:05 00:18:08 generally the only way it's moving to
00:18:06 00:18:10 the next day is if I'm not only seeing
00:18:08 00:18:12 great clicks and a good CTR but I'm also
00:18:10 00:18:14 starting to see some at the carts and
00:18:12 00:18:16 then by the time I'm getting the date
00:18:14 00:18:19 three I want to see purchases but I'll
00:18:16 00:18:22 let it run today for maybe even day five
00:18:19 00:18:24 depending on my target CPA in my margins
00:18:22 00:18:27 if I'm getting great clicks and great
00:18:24 00:18:29 Add to Cart okay so they these things
00:18:27 00:18:32 always need to online but obviously
00:18:29 00:18:34 purchases is what you're looking for and
00:18:32 00:18:36 generally on winning items you will see
00:18:34 00:18:39 purchases in the first three days on
00:18:36 00:18:41 your best ad sets and so that's that's
00:18:39 00:18:45 really really what I'm looking for there
00:18:41 00:18:48 and turning off the ones that are not
00:18:45 00:18:50 performing so what is a good CPC what is
00:18:48 00:18:52 a good ATC well I told you how I think
00:18:50 00:18:56 about ATC but just some other baseline
00:18:52 00:19:00 numbers for you CPC on a winning product
00:18:56 00:19:03 is generally going to be under $1 okay
00:19:00 00:19:05 it's gonna be like $1 or under and on
00:19:03 00:19:07 the really good products that have the
00:19:05 00:19:09 potential to go viral and hit big days
00:19:07 00:19:15 it's generally gonna be under 50 cents
00:19:09 00:19:16 from what I've seen or 50 cents to
00:19:15 00:19:19 around 50 cents somewhere around that
00:19:16 00:19:22 right it's not a hard rule but this this
00:19:19 00:19:26 is generally what I'm looking for and
00:19:22 00:19:28 then CTR is usually going to be 1% or
00:19:26 00:19:30 higher on those ad sets
00:19:28 00:19:31 so this click-through rate is just kind
00:19:30 00:19:33 of giving you an idea of how well your
00:19:31 00:19:36 ad is performing how interested people
00:19:33 00:19:38 are in your product and then add the
00:19:36 00:19:41 cards you're looking for based on your
00:19:38 00:19:43 CPA and then your target CPA for your
00:19:41 00:19:46 purchase is based on your margin for the
00:19:43 00:19:50 product okay so this is kind of how I'm
00:19:46 00:19:53 judging it to kill and Finance it's or
00:19:50 00:19:54 winning now to in order to determine
00:19:53 00:19:57 whether or not something should be moved
00:19:54 00:20:00 to its own CEO I need to see some good
00:19:57 00:20:00 purchase data all right I generally want
00:20:00 00:20:03 to see
00:20:00 00:20:06 least three to five purchases okay and
00:20:03 00:20:08 this range is based on how quickly those
00:20:06 00:20:10 purchases are coming in if I see three
00:20:08 00:20:13 purchases within the first two days
00:20:10 00:20:14 right meaning that I'm getting purchases
00:20:13 00:20:16 for like three dollars a purchase I'm
00:20:14 00:20:18 getting ad the carts for like two
00:20:16 00:20:21 dollars and I'm getting CPC that's like
00:20:18 00:20:24 50 Cent's in under that's a clear
00:20:21 00:20:26 indication of a winning ad set right out
00:20:24 00:20:29 the gate okay and that that's enough for
00:20:26 00:20:30 me to move it into its own CBO but if
00:20:29 00:20:33 the purchases are spread a little bit
00:20:30 00:20:36 more evenly right like maybe by day
00:20:33 00:20:39 three I only have two purchases you know
00:20:36 00:20:42 I'm going to generally let it run a
00:20:39 00:20:44 little bit longer until I'm confident
00:20:42 00:20:45 that this is something that's good right
00:20:44 00:20:47 you need to be seeing consistent
00:20:45 00:20:49 purchases happen and pretty much daily
00:20:47 00:20:53 with really good at the cart and click
00:20:49 00:20:56 rate in order to move it okay and
00:20:53 00:20:58 sometimes this ad set for example may
00:20:56 00:21:00 may perform amazing in the first three
00:20:58 00:21:03 days it's getting purchases already
00:21:00 00:21:05 great ad the carts great CPC maybe this
00:21:03 00:21:08 ad set isn't terrible maybe it has one
00:21:05 00:21:10 purchase by day two and it gets another
00:21:08 00:21:12 one the next day but it's taking a
00:21:10 00:21:14 little bit longer so that's fine I'll
00:21:12 00:21:17 let this ad set slow cook a little bit
00:21:14 00:21:19 and see if by Dave you know day four day
00:21:17 00:21:21 five maybe this asks that's racked up
00:21:19 00:21:26 enough profitable purchases in order for
00:21:21 00:21:29 me to in order for me to want to move it
00:21:26 00:21:32 into its own CBO but that's that's just
00:21:29 00:21:34 like it's kind of based on the ad set
00:21:32 00:21:37 right how well it's performing when it's
00:21:34 00:21:40 going to perform okay so so that's the
00:21:37 00:21:44 that's the testing face of how I how I
00:21:40 00:21:47 move into this one two kind of CBO phase
00:21:44 00:21:51 I'm sorry about my VA skype messages
00:21:47 00:21:52 coming in so now let's go over and kind
00:21:51 00:21:55 of look at the ad account and show you
00:21:52 00:21:58 how this works alright so I'm gonna set
00:21:55 00:22:00 this campaign so this is today as you
00:21:58 00:22:07 can see I'm it's getting a great return
00:22:00 00:22:09 on so 1088 spent it's brought back a
00:22:07 00:22:09 total of
00:22:13 00:22:19 $6,700 so far days not even close to
00:22:17 00:22:22 over yet still four hours left in the
00:22:19 00:22:25 day so this strategy you can see works
00:22:22 00:22:28 and this is just a combination of CBO's
00:22:25 00:22:29 right now running you know like I said
00:22:28 00:22:31 that all the ad sets that I have that
00:22:29 00:22:34 are working I'm gonna duplicate it into
00:22:31 00:22:36 its own CBO and so I have multiple CBO's
00:22:34 00:22:38 running from multiple audiences now
00:22:36 00:22:40 including my retargeting and I also
00:22:38 00:22:43 started to create some local likes as
00:22:40 00:22:46 well but in the beginning for the entire
00:22:43 00:22:50 month of April all right if I go look at
00:22:46 00:22:53 last month the entire month of April was
00:22:50 00:22:54 all based on so I showed you earlier one
00:22:53 00:22:57 hundred nine thousand dollars in sales
00:22:54 00:22:58 and it was based mostly on these CBO's
00:22:57 00:23:01 okay
00:22:58 00:23:04 so if we if we stack this by a mouth
00:23:01 00:23:07 spent we'll see that I had basically
00:23:04 00:23:10 these one two three four five six
00:23:07 00:23:13 primary CBO's that were running okay
00:23:10 00:23:17 alongside two testing campaigns all
00:23:13 00:23:19 right this was a two testing campaigns
00:23:17 00:23:21 that were running ten ten audiences each
00:23:19 00:23:24 in there all right and these these
00:23:21 00:23:26 primary CBO's here it's obviously it's
00:23:24 00:23:28 not tracking all the purchases but these
00:23:26 00:23:32 primary ones here were responsible for
00:23:28 00:23:36 basically 75% of or almost more than
00:23:32 00:23:38 that almost probably almost 80% of all
00:23:36 00:23:39 the revenue until the end of the month
00:23:38 00:23:42 where I started to create a couple new
00:23:39 00:23:45 CBO's based on some ad sets they
00:23:42 00:23:49 performed well over the month all right
00:23:45 00:23:52 so when we come in here and I want to
00:23:49 00:23:55 just take an example of one and and show
00:23:52 00:23:58 you how this works and I'm going to
00:23:55 00:24:00 actually go into the lifetime again to
00:23:58 00:24:04 show you this because I just created a
00:24:00 00:24:08 new CBO recently that's right here
00:24:04 00:24:10 that's a look-alike okay so this mmm
00:24:08 00:24:11 this one that one's turned off this one
00:24:10 00:24:13 is the one I want to show you because
00:24:11 00:24:16 this is new you can see it just started
00:24:13 00:24:17 today it's only spent 83 dollars on a
00:24:16 00:24:20 hundred dollar budget meaning it
00:24:17 00:24:24 obviously just came on today all right
00:24:20 00:24:26 and basically what I did here is
00:24:24 00:24:29 is just the same as I showed you right
00:24:26 00:24:31 so this was for an audience called
00:24:29 00:24:33 lawnmower I don't mind if you see the
00:24:31 00:24:36 audience I guess so it's for an audience
00:24:33 00:24:39 called lawn mower which was from a
00:24:36 00:24:43 testing campaign that I was running
00:24:39 00:24:46 let's see a testing campaign that I was
00:24:43 00:24:48 running in here so these are all the
00:24:46 00:24:50 five dollar budgets right and I've run
00:24:48 00:24:52 these now for a while this is something
00:24:50 00:24:56 at lifetime so these have been running
00:24:52 00:24:59 for just over a month now and the the
00:24:56 00:25:04 best ones in the beginning like if we go
00:24:59 00:25:06 by cost per result the best ones in the
00:25:04 00:25:08 beginning were the ones that went first
00:25:06 00:25:10 right were the ones that I moved into
00:25:08 00:25:12 their own CBO first some of them right
00:25:10 00:25:14 out the gate we're doing amazing and
00:25:12 00:25:16 they were the first ones to go some of
00:25:14 00:25:18 them it took a little bit more time like
00:25:16 00:25:20 this one this is the audience that I
00:25:18 00:25:23 just duplicated a couple of days ago
00:25:20 00:25:24 because you know it's just kind of smoke
00:25:23 00:25:27 up then I wasn't really paying attention
00:25:24 00:25:28 to it because I had other stuff running
00:25:27 00:25:30 but then I came in and I looked and I
00:25:28 00:25:32 was like well this one you know what I
00:25:30 00:25:35 eventually ended up doing is even though
00:25:32 00:25:36 these are within my target CPA right
00:25:35 00:25:38 these are the ones I turned off because
00:25:36 00:25:41 they didn't do well in the beginning
00:25:38 00:25:42 these ones are within my target CPA but
00:25:41 00:25:44 just barely
00:25:42 00:25:45 right like these aren't necessarily good
00:25:44 00:25:49 enough for me to want to put into the
00:25:45 00:25:50 road CBO these top ones got moved into
00:25:49 00:25:53 their own CBO immediately they were
00:25:50 00:25:56 performing right out the gate and then
00:25:53 00:25:58 these ones quickly after these ones came
00:25:56 00:26:00 soon after and then finally I moved out
00:25:58 00:26:05 these ones I wanted to test too so this
00:26:00 00:26:07 one is an example here of one that was
00:26:05 00:26:10 doing well and they got moved into its
00:26:07 00:26:12 own CBO recently alright and it's very
00:26:10 00:26:14 simple the process of one you have an
00:26:12 00:26:17 asset that's performing and you want to
00:26:14 00:26:22 move it into its own CBO you just so MEK
00:26:17 00:26:24 that ad set and you go to duplicate all
00:26:22 00:26:26 right select the outside and go to
00:26:24 00:26:29 duplicate and what I'm going to do then
00:26:26 00:26:31 is move it into a new campaign I'll name
00:26:29 00:26:34 that campaign whatever it is so I like
00:26:31 00:26:36 to do it like this CEO
00:26:34 00:26:38 conversions and then whatever the
00:26:36 00:26:41 audience name is okay so I know what it
00:26:38 00:26:45 is and then I'll create five copies of
00:26:41 00:26:47 that I'd set all right so it's it's that
00:26:45 00:26:49 simple you duplicate it
00:26:47 00:26:50 you set five copies of the outset and
00:26:49 00:26:53 then you set the minimum budget per ad
00:26:50 00:26:54 set when you do it to so you would just
00:26:53 00:26:57 duplicate and then you would go back and
00:26:54 00:27:00 edit it right because when you duplicate
00:26:57 00:27:04 it it's gonna duplicate it as a original
00:27:00 00:27:06 campaign okay so you're gonna duplicate
00:27:04 00:27:09 it set it to a CBO with a hundred dollar
00:27:06 00:27:11 budget and then set them go inside the
00:27:09 00:27:17 ad set and set the minimum ad set of
00:27:11 00:27:19 each one to be to be ten dollars okay so
00:27:17 00:27:22 it's that simple and then you're doing
00:27:19 00:27:25 that with all your best performing ad
00:27:22 00:27:27 sets and this strategy like I said it's
00:27:25 00:27:29 it's simple but it works so well the
00:27:27 00:27:31 main goal here is you're testing a lot
00:27:29 00:27:33 of audiences and when you find an
00:27:31 00:27:37 audience that's working in combination
00:27:33 00:27:40 with your ad you duplicate it to its own
00:27:37 00:27:42 CBO and then when you have multiples of
00:27:40 00:27:44 these CBO is running ideally you'll get
00:27:42 00:27:46 five of them at least or you'll have
00:27:44 00:27:48 five to ten of them running on these
00:27:46 00:27:50 hundred dollar budgets the nice thing
00:27:48 00:27:53 about a CBO is that it's it's so
00:27:50 00:27:55 automated right it's so so automated so
00:27:53 00:27:58 if we look at some of these that I've
00:27:55 00:28:01 had running now for you know some of
00:27:58 00:28:02 these that I've had running for a few
00:28:01 00:28:08 months I'm sorry not a few months for
00:28:02 00:28:12 one month let's just isolate it to last
00:28:08 00:28:14 month okay they're very very consistent
00:28:12 00:28:17 now I turn off the ad sets that don't
00:28:14 00:28:19 perform inside the CBO so when you start
00:28:17 00:28:22 the CBO it's the same testing parameters
00:28:19 00:28:24 as anything all right you're looking for
00:28:22 00:28:27 the ones that are performing and turning
00:28:24 00:28:28 off the ones that aren't and so I turned
00:28:27 00:28:31 off the one it did get a purchase but it
00:28:28 00:28:34 was outside my target CPA so I turned it
00:28:31 00:28:36 off and the rest of them were all
00:28:34 00:28:39 getting good purchases within money you
00:28:36 00:28:42 know very well within the target CPA and
00:28:39 00:28:44 getting good return and so I kept all
00:28:42 00:28:46 these on and the thing about the CBO is
00:28:44 00:28:48 that it will fluctuate if I were to look
00:28:46 00:28:50 at certain days of last
00:28:48 00:28:52 there will be some days where some of
00:28:50 00:28:54 these ads that's got no purchases some
00:28:52 00:28:56 days where some of these ad sets got
00:28:54 00:28:59 tons of purchases right so if fluctuates
00:28:56 00:29:01 bass you know on and off each day and
00:28:59 00:29:04 Facebook's going to distribute the
00:29:01 00:29:07 budget evenly as best that it can kind
00:29:04 00:29:09 of do each day to make sure that you're
00:29:07 00:29:11 getting consistent purchases across the
00:29:09 00:29:14 ad sets that you have so it becomes a
00:29:11 00:29:16 really automated way to get sales and
00:29:14 00:29:18 it's not perfect but it's it's something
00:29:16 00:29:19 that once you have these running it's
00:29:18 00:29:22 very set it and forget it
00:29:19 00:29:24 I did very once I had these CBO's
00:29:22 00:29:27 running it on my stool on my ad account
00:29:24 00:29:29 I didn't even really touch them after
00:29:27 00:29:31 that initial monitoring phase right
00:29:29 00:29:33 after the initial phase that you have to
00:29:31 00:29:36 monitor it to make sure that it's
00:29:33 00:29:40 working so like for example when I come
00:29:36 00:29:42 down and look at the new one that I just
00:29:40 00:29:50 created that I was just telling you
00:29:42 00:29:53 about for where is it new one that I
00:29:50 00:29:55 just created Oh
00:29:53 00:29:58 last month sorry I gotta go to this
00:29:55 00:30:03 month it was included yet so let's just
00:29:58 00:30:09 go to this month okay and we'll look at
00:30:03 00:30:11 oh yeah here's this one so it's already
00:30:09 00:30:13 one of the best performers this month
00:30:11 00:30:16 and I just started this right I
00:30:13 00:30:18 literally just started this one and so
00:30:16 00:30:19 when I do that I'm gonna come in here
00:30:18 00:30:22 and I'm gonna monitor it the same way I
00:30:19 00:30:26 would monitor anything so automatikally
00:30:22 00:30:29 I can see well I have four audience's
00:30:26 00:30:32 doing fantastik and one that's not right
00:30:29 00:30:34 and yes is the way that it is and you
00:30:32 00:30:36 can't expect all of them to be working
00:30:34 00:30:39 well but for whatever reason this one
00:30:36 00:30:42 hasn't add to cart' so for whatever
00:30:39 00:30:45 reason it spent thirteen dollars and
00:30:42 00:30:48 it's not performing the same as the
00:30:45 00:30:50 others and it's getting close to where I
00:30:48 00:30:52 would cut it off because it's like it
00:30:50 00:30:53 only has one add to cart' by thirteen
00:30:52 00:30:55 dollars spent
00:30:53 00:30:58 it's got no purchases the rest of them
00:30:55 00:31:01 all have at least one purchased by that
00:30:58 00:31:03 so for me I could keep this running in
00:31:01 00:31:06 I really wanted to I want obviously I
00:31:03 00:31:10 could but what I mean is like it may not
00:31:06 00:31:12 necessarily be a a final indicator that
00:31:10 00:31:14 this ad set would never get a purchase
00:31:12 00:31:17 because it is still getting really good
00:31:14 00:31:20 click rate and it's getting is it has at
00:31:17 00:31:22 least gotten an Add to Cart but the way
00:31:20 00:31:25 that I the way that I often judge within
00:31:22 00:31:28 a CBO is I look at performance compared
00:31:25 00:31:30 to the other ad sets because I know what
00:31:28 00:31:32 Facebook is going to do is it's going to
00:31:30 00:31:34 distribute the budget across the assets
00:31:32 00:31:36 that I have so obviously for whatever
00:31:34 00:31:38 reason these four are performing much
00:31:36 00:31:39 much much better they're all showing
00:31:38 00:31:41 signs of multiple at the cards with the
00:31:39 00:31:44 exception of this one but this one I
00:31:41 00:31:46 know this one also multiple at the cards
00:31:44 00:31:47 right so they're all showing multiple ad
00:31:46 00:31:50 the cards and they all at least have a
00:31:47 00:31:52 purchase and this one only has one at
00:31:50 00:31:54 the car and it's an expensive at the
00:31:52 00:31:57 card so for me that's enough of a reason
00:31:54 00:31:59 to turn that off and then I'll just let
00:31:57 00:32:01 these four run right so that's the idea
00:31:59 00:32:04 I'm when I start on the CDO I'm looking
00:32:01 00:32:05 in the early phases of day one two and
00:32:04 00:32:08 three generally you're gonna see in the
00:32:05 00:32:11 first day because you're giving your
00:32:08 00:32:13 you're spending you know more than ten
00:32:11 00:32:15 dollars per ad set so usually if you're
00:32:13 00:32:17 selling a product that has a target CPA
00:32:15 00:32:19 in the ten to twenty dollar range you're
00:32:17 00:32:22 gonna know usually within the first day
00:32:19 00:32:24 whether or not you're an ad sets
00:32:22 00:32:25 performing or not and then I just turn
00:32:24 00:32:28 it off all right I don't change the
00:32:25 00:32:31 budget of the CBO I will now just let
00:32:28 00:32:33 Facebook do its thing and optimize I
00:32:31 00:32:35 probably won't have to touch this CBO
00:32:33 00:32:37 again now this will probably run for the
00:32:35 00:32:39 entire month of May just bring in the
00:32:37 00:32:42 moolah okay you can see it's already
00:32:39 00:32:43 getting a five times return okay and a
00:32:42 00:32:46 little child just keep letting that run
00:32:43 00:32:48 and now that I have multiple of these
00:32:46 00:32:52 you can see that it creates a very
00:32:48 00:32:55 strong foundation for your store to be
00:32:52 00:32:57 able to just bring in consistent sales
00:32:55 00:33:01 consistent sales okay
00:32:57 00:33:03 and that's the strategy alright so uh it
00:33:01 00:33:05 goes further than that okay obviously it
00:33:03 00:33:09 goes further than that but that's what
00:33:05 00:33:11 I'm doing right now at the basics of you
00:33:09 00:33:15 know being able to get to being able to
00:33:11 00:33:18 get seventy a day being
00:33:15 00:33:20 to get to a hundred K a month you don't
00:33:18 00:33:23 need more than what I just showed you
00:33:20 00:33:25 let that sink in really really deep
00:33:23 00:33:28 right now okay because everybody always
00:33:25 00:33:30 wants to be impressed by like oh can you
00:33:28 00:33:32 show me what it looks like to spend you
00:33:30 00:33:35 know a thousand dollars on an ad set and
00:33:32 00:33:38 yeah sure I could listen when we look at
00:33:35 00:33:40 this audience here right if I if I look
00:33:38 00:33:42 at this audience just to show you guys
00:33:40 00:33:44 this and if you understand how Facebook
00:33:42 00:33:46 Ads work you'll understand this okay you
00:33:44 00:33:47 can see that audience is lawn mower
00:33:46 00:33:50 that's fine I don't care if you know
00:33:47 00:33:55 that it's a 7.5 million size audience
00:33:50 00:33:57 right so meaning that I could easily you
00:33:55 00:33:59 can see how well this is performing I
00:33:57 00:34:02 could easily take this put it into its
00:33:59 00:34:04 own manual big campaign spend a thousand
00:34:02 00:34:07 dollars a day and start really cranking
00:34:04 00:34:09 it okay I don't I don't want to manual
00:34:07 00:34:11 bid is so time-consuming you have to
00:34:09 00:34:13 just kind of sit there and watch it all
00:34:11 00:34:15 the time to make sure that it's ok this
00:34:13 00:34:17 is so easy I don't have to I can go
00:34:15 00:34:20 watch Netflix for the rest of the day if
00:34:17 00:34:22 I want to and this will just continue to
00:34:20 00:34:24 make money right so it's a matter of
00:34:22 00:34:27 preference but no matter what it's also
00:34:24 00:34:31 something that you can use to get to
00:34:27 00:34:33 100k per month stores on winning
00:34:31 00:34:36 products when you have a winning act
00:34:33 00:34:39 creative using this one two-step process
00:34:36 00:34:41 of testing you know multiple broad
00:34:39 00:34:43 audiences it's not really broad but you
00:34:41 00:34:47 get what I mean multiple audiences that
00:34:43 00:34:48 are two million-plus moving the winners
00:34:47 00:34:52 into their own CBO campaigns with a
00:34:48 00:34:55 target of getting five proven winning
00:34:52 00:34:58 audiences that you can move into $100.00
00:34:55 00:34:59 CBO campaign and assuming you have an
00:34:58 00:35:02 average order value on your product of
00:34:59 00:35:05 somewhere in like the 50 dollar range
00:35:02 00:35:08 and this is a recipe to to easily be
00:35:05 00:35:09 able to get to 2k days quickly and even
00:35:08 00:35:12 higher than that as you create more
00:35:09 00:35:16 CBO's from you know like is the next
00:35:12 00:35:18 phase I'll just give you a brief a brief
00:35:16 00:35:21 synopsis into the next phase because it
00:35:18 00:35:22 really becomes the same thing right in
00:35:21 00:35:25 the next days we start looking at your
00:35:22 00:35:27 custom audiences okay so you start
00:35:25 00:35:29 taking your say your purchase audience
00:35:27 00:35:34 your initiation
00:35:29 00:35:37 go you're at the cart your view content
00:35:34 00:35:39 and then even your video views okay so
00:35:37 00:35:42 we start taking we create a custom
00:35:39 00:35:44 audience for all of these and then we go
00:35:42 00:35:45 in and we create look-alikes so you'll
00:35:44 00:35:49 take each one of these and you'll create
00:35:45 00:35:51 your look-alikes for one to five percent
00:35:49 00:35:53 you can go one at ten percent if you
00:35:51 00:35:55 want to but I like to start one to five
00:35:53 00:35:59 percent so it's five audience's each and
00:35:55 00:36:02 then you take all of those audiences and
00:35:59 00:36:05 you're gonna put them into their own now
00:36:02 00:36:08 new campaign again add set budget
00:36:05 00:36:10 campaign testing all of these different
00:36:08 00:36:12 audiences small budgets right same thing
00:36:10 00:36:15 and so you'll have all of these
00:36:12 00:36:17 different audiences you're testing it'll
00:36:15 00:36:21 probably somewhere in the range of well
00:36:17 00:36:24 five times five at least twenty-five but
00:36:21 00:36:29 for video views you can do fifty percent
00:36:24 00:36:29 to 95 percent so generally you have
00:36:29 00:36:34 eight audiences right so you would have
00:36:32 00:36:37 forty different audiences here and then
00:36:34 00:36:39 same thing when you find one that works
00:36:37 00:36:41 one that works here then you just take
00:36:39 00:36:44 it and you move it into its own CBO
00:36:41 00:36:46 campaign same strategy right so
00:36:44 00:36:48 eventually you could have like you know
00:36:46 00:36:50 15 20 of these CBO is running at a
00:36:48 00:36:53 hundred dollars a day you could be doing
00:36:50 00:36:56 10k a day without even really scaling
00:36:53 00:36:59 very very automated okay and that's
00:36:56 00:37:01 exactly what my plan is here and how I
00:36:59 00:37:03 do it every time with a store and how
00:37:01 00:37:04 I've been teaching people are doing and
00:37:03 00:37:07 here any people are getting great
00:37:04 00:37:10 results of this okay and then once you
00:37:07 00:37:12 have all these CEOs running now you can
00:37:10 00:37:14 start to look to scaling to the next
00:37:12 00:37:16 level right I don't really even look to
00:37:14 00:37:18 start scaling to the next level until
00:37:16 00:37:20 I've maxed out the amount of CBO's I can
00:37:18 00:37:22 have running and that's just my
00:37:20 00:37:24 preference right but then once I do that
00:37:22 00:37:26 now there's ways you can start scaling
00:37:24 00:37:29 those CBO's that are performing by
00:37:26 00:37:34 either duplicating them into more CBO's
00:37:29 00:37:36 or raising the budget on that CBO all
00:37:34 00:37:40 right you can raise the budget twenty
00:37:36 00:37:42 percent every like three days or you
00:37:40 00:37:44 could duplicate this CBO to a higher
00:37:42 00:37:47 when it's a big audience so I could
00:37:44 00:37:49 duplicate that to 250 and if it still
00:37:47 00:37:52 performs well then I could try even
00:37:49 00:37:54 going and duplicating it to 500 you know
00:37:52 00:37:56 until I have these multiple CBO's
00:37:54 00:37:59 running at bigger budgets until I find
00:37:56 00:38:01 like a sweet spot duplicating it to a
00:37:59 00:38:03 thousand right different things like
00:38:01 00:38:06 that so this strategy becomes a
00:38:03 00:38:09 foundation but you'll still have all of
00:38:06 00:38:11 these CBO's at their original budgets on
00:38:09 00:38:14 it and everything you do above and
00:38:11 00:38:16 beyond that it's just you know more more
00:38:14 00:38:18 revenue but you building a really strong
00:38:16 00:38:21 foundation of automated ad sets that are
00:38:18 00:38:23 working for your store okay and like I
00:38:21 00:38:26 said it's plenty to get you to 5k days
00:38:23 00:38:28 and Beyond plenty to get you to 100k
00:38:26 00:38:30 months and beyond all right so that's
00:38:28 00:38:32 everything I wanted to show you I hope
00:38:30 00:38:35 you got a ton of value from this video
00:38:32 00:38:37 that showed you basically how to set up
00:38:35 00:38:40 and structure your testing what you're
00:38:37 00:38:43 looking for and then how to quickly
00:38:40 00:38:47 start making more money by duplicating
00:38:43 00:38:49 into the CBO automation for your winning
00:38:47 00:38:53 ad sets tests that's now remember that
00:38:49 00:38:55 it's all based on having a performing
00:38:53 00:38:57 audience and a curator that's why
00:38:55 00:38:59 there's so much training before this
00:38:57 00:39:01 video that toks about how to find your
00:38:59 00:39:03 winning combination because that winning
00:39:01 00:39:04 combination is what makes a CBO work and
00:39:03 00:39:07 when you have it
00:39:04 00:39:09 that's why CBO's work so well and that's
00:39:07 00:39:12 why the testing phase that the ad set
00:39:09 00:39:14 budget is so super important but you you
00:39:12 00:39:17 want to test and find a winning creative
00:39:14 00:39:19 an audience that is converting for an ad
00:39:17 00:39:22 that you have and when you find that and
00:39:19 00:39:23 move it into its own CBO and you have an
00:39:22 00:39:25 you can do that across a couple of
00:39:23 00:39:27 different audiences like five different
00:39:25 00:39:29 audiences they're all performing with an
00:39:27 00:39:31 ad really well that's when you can hit
00:39:29 00:39:34 this automation all right thanks for
00:39:31 00:39:35 watching and happy testing with this
00:39:34 00:39:37 strategy and if it works for you please
00:39:35 00:39:40 share with me let me know posted in the
00:39:37 00:39:43 group how this is working for you I
00:39:40 00:39:43 would love to see it