$100K Per Month Shopify Dropshipping Strategy 2020

Published on: December 7 2022 by Nick Peroni

$100K Per Month Shopify Dropshipping Strategy 2020

$100K Per Month Shopify Dropshipping Strategy 2020

$100K Per Month Shopify Dropshipping Strategy 2020

startTime	durationTime	text
00:00:00	00:00:06	already comment is what's up Nick here
00:00:03	00:00:09	and I'm recording a special video that
00:00:06	00:00:13	is going to be very current relevant and
00:00:09	00:00:16	simple Facebook Ads strategy that
00:00:13	00:00:17	anybody can use no matter what you're
00:00:16	00:00:19	selling whether you're dropshipping
00:00:17	00:00:22	doing print-on-demand
00:00:19	00:00:25	and it's a combination of using ad set
00:00:22	00:00:27	budget and campaign budget optimization
00:00:25	00:00:30	and this is something that I can't
00:00:27	00:00:32	really take credit for creating this but
00:00:30	00:00:34	I've been using this he kind of
00:00:32	00:00:36	popularizing this with a lot of people
00:00:34	00:00:39	and sharing it because I've tested it
00:00:36	00:00:42	extensively and it works super super
00:00:39	00:00:46	well to help create a very stable
00:00:42	00:00:50	automated foundation of ads that can
00:00:46	00:00:51	perform for you consistently and one of
00:00:50	00:00:54	the things that's been said about the
00:00:51	00:00:57	econ Empire is pre-training ever since
00:00:54	00:00:59	the beginning you know in the very very
00:00:57	00:01:01	beginning of you comment pyres I had a
00:00:59	00:01:03	case study that I shared with everybody
00:01:01	00:01:07	and then I moved away from that as I did
00:01:03	00:01:09	my masterminds and you know in 2020 I
00:01:07	00:01:11	updated all the training but you know
00:01:09	00:01:14	some people have said well Nick where is
00:01:11	00:01:17	like some actual live stuff that we can
00:01:14	00:01:20	see and so I wanted to actually come
00:01:17	00:01:23	back in here and do this I consider this
00:01:20	00:01:25	super valuable kind of a treat to be
00:01:23	00:01:27	able to share this for free with people
00:01:25	00:01:29	you know there's really no reason I have
00:01:27	00:01:32	to share this for free but I'm going to
00:01:29	00:01:34	because I want people to see how good
00:01:32	00:01:38	this works and actually have a really
00:01:34	00:01:40	good Facebook Ads strategy that anybody
00:01:38	00:01:43	can use to be pulling consistent numbers
00:01:40	00:01:45	alright so you can see last month this
00:01:43	00:01:46	is a brand new store that was able to
00:01:45	00:01:47	hit over a hundred thousand dollars in
00:01:46	00:01:50	sales
00:01:47	00:01:53	using this strategy all mostly just
00:01:50	00:01:55	through pure online store traffic right
00:01:53	00:01:57	you can see very very little this has to
00:01:55	00:02:00	do with upsells ok so what I'm going to
00:01:57	00:02:02	be showing you is a strategy that you
00:02:00	00:02:05	can set up on a store when you have a
00:02:02	00:02:07	winning product to be able to do this
00:02:05	00:02:09	now the prerequisite of what I'm about
00:02:07	00:02:12	to show you is that you have to have a
00:02:09	00:02:13	winning ad creative winning product
00:02:12	00:02:15	right and that's everything that I
00:02:13	00:02:19	showed you in the previous videos okay
00:02:15	00:02:22	so if you haven't watched my videos on
00:02:19	00:02:23	Facebook ad creatives and you know
00:02:22	00:02:25	finding a winning product and this is
00:02:23	00:02:27	not going to help you this only helps
00:02:25	00:02:30	when you have you can't force anything
00:02:27	00:02:32	right this is just a strategy that works
00:02:30	00:02:35	when you have something that's selling
00:02:32	00:02:36	okay and I'm going to walk you through
00:02:35	00:02:38	the strategy walk you through the ads
00:02:36	00:02:40	account and create like a really
00:02:38	00:02:42	in-depth training here to be able to
00:02:40	00:02:44	show you how this works and just to show
00:02:42	00:02:46	you some live data to show you that this
00:02:44	00:02:50	is working like actually today as I
00:02:46	00:02:52	record this here's the current sales on
00:02:50	00:02:55	the store today and you can see
00:02:52	00:02:57	basically just from 7:00 a.m. when it
00:02:55	00:03:00	kicked in because actually with this
00:02:57	00:03:01	store right here my ad account was
00:03:00	00:03:04	disabled
00:03:01	00:03:06	yesterday for no reason at all and then
00:03:04	00:03:08	I appealed it and got it back on and it
00:03:06	00:03:11	kicked right back into the performance
00:03:08	00:03:14	right around right around here and
00:03:11	00:03:16	started doing super super well and again
00:03:14	00:03:18	this is something that's like automated
00:03:16	00:03:21	requires very little work and it's it's
00:03:18	00:03:26	beautiful when you have this set up okay
00:03:21	00:03:29	so let's let's go into the actual setup
00:03:26	00:03:31	here right it's basically all right let
00:03:29	00:03:34	me give you a high-level overview first
00:03:31	00:03:36	okay basically what this strategy is is
00:03:34	00:03:38	it's like a it's like a one two step
00:03:36	00:03:42	type of strategy when it comes to
00:03:38	00:03:44	combining this and CBO all right now
00:03:42	00:03:46	a prerequisite to this if you don't
00:03:44	00:03:49	understand the difference between ads ad
00:03:46	00:03:51	set budgets and campaign budgets then
00:03:49	00:03:53	you should go check out the Facebook
00:03:51	00:03:55	blueprint I'm not going to waste your
00:03:53	00:03:57	time covering that because Facebook
00:03:55	00:03:59	already covers that in depth and I've
00:03:57	00:04:00	toked about that another training so
00:03:59	00:04:03	I'm just going to get right into what
00:04:00	00:04:05	the strategy actually is and you should
00:04:03	00:04:07	stop here and go read up on the
00:04:05	00:04:08	differences between ad set budget and
00:04:07	00:04:11	campaign budget if you don't know what
00:04:08	00:04:14	they are alright so here's how it works
00:04:11	00:04:16	basically step one is ad set budgets and
00:04:14	00:04:19	this is where we're testing different
00:04:16	00:04:22	audiences with our creative to find
00:04:19	00:04:24	something that works and just as a note
00:04:22	00:04:26	as I've been saying since the very
00:04:24	00:04:30	beginning the thing that tends to work
00:04:26	00:04:31	best for creatives is videos alright so
00:04:30	00:04:33	you don't have to use a video this works
00:04:31	00:04:36	with both photos and videos by the way
00:04:33	00:04:39	I've done this strategy both ways but
00:04:36	00:04:41	videos definitely perform the best and
00:04:39	00:04:44	from what I've seen and offer the most
00:04:41	00:04:47	benefit for scaling as well and then
00:04:44	00:04:50	step two is CBO so basically what we're
00:04:47	00:04:52	doing here is we're testing ad set
00:04:50	00:04:54	budgets to find something that works and
00:04:52	00:04:58	then when we find something that works
00:04:54	00:05:02	we isolate it into its own CBO to start
00:04:58	00:05:05	bringing in some more sales right so
00:05:02	00:05:07	we'll have a campaign right our testing
00:05:05	00:05:12	campaign that's an ad set budget
00:05:07	00:05:16	campaign okay and I recommend finding 5
00:05:12	00:05:18	to 10 audiences okay I say that in here
00:05:16	00:05:20	I don't exactly say that but that 10
00:05:18	00:05:23	audiences right so I recommend 5 to 10
00:05:20	00:05:25	10 if you can find them 5 you know at
00:05:23	00:05:27	the minimum should be and the way that I
00:05:25	00:05:31	like to test here is I like all my
00:05:27	00:05:34	audiences sizes to be 2 million or more
00:05:31	00:05:35	and the reason I want that is because I
00:05:34	00:05:37	want to broad enough audience right I
00:05:35	00:05:39	don't like to go narrow okay because
00:05:37	00:05:42	Facebook is really really advanced
00:05:39	00:05:44	nowadays with its optimization and you
00:05:42	00:05:46	don't you can get sales on day one with
00:05:44	00:05:49	audiences that are in size of 30 million
00:05:46	00:05:50	plus trust right okay what matters is
00:05:49	00:05:52	how good of a creative you have and how
00:05:50	00:05:55	good of a product you have if you have a
00:05:52	00:05:58	really good video that does a good job
00:05:55	00:05:59	of selling and you have a well branded
00:05:58	00:06:02	store and a great product that solves a
00:05:59	00:06:04	problem or solve some sort of need or
00:06:02	00:06:06	want or desire then it doesn't matter
00:06:04	00:06:08	how large the audiences the reason a
00:06:06	00:06:10	good a large audience is good is because
00:06:08	00:06:13	it really helps when you want to move it
00:06:10	00:06:16	into a CBO for lots of consistent sales
00:06:13	00:06:18	right so basically I'm just going to
00:06:16	00:06:21	show you five for the purposes of not
00:06:18	00:06:22	drawing out ten whole audiences here but
00:06:21	00:06:24	basically what we're doing is we're
00:06:22	00:06:28	we're finding five to ten different
00:06:24	00:06:33	broad level interests right to be able
00:06:28	00:06:36	to test this product okay and each one
00:06:33	00:06:39	like I said ten ten over time sorry two
00:06:36	00:06:40	million or more in size and for this you
00:06:39	00:06:43	know I'm just looking
00:06:40	00:06:45	for broad obvious obvious interest we're
00:06:43	00:06:49	not trying to get super complicated here
00:06:45	00:06:51	okay if I'm selling a kitchen gadget all
00:06:49	00:06:53	right like say I'm selling some sort of
00:06:51	00:06:56	kitchen gadget so I know my home or I
00:06:53	00:06:59	know my niches kitchen right I'm gonna
00:06:56	00:07:01	be looking for the ten obvious audiences
00:06:59	00:07:05	that have to do with that and I'm going
00:07:01	00:07:07	to come in - right you're gonna set it
00:07:05	00:07:09	up as a convergence campaign okay and I
00:07:07	00:07:11	would name it something like so I'm not
00:07:09	00:07:13	going to test with campaign budget right
00:07:11	00:07:15	this is this is different and the reason
00:07:13	00:07:16	I wanted to also record this video is
00:07:15	00:07:18	because originally when I made some of
00:07:16	00:07:20	the training videos that are in here now
00:07:18	00:07:22	I thought that this was supposed to
00:07:20	00:07:25	become mandatory but now it's not
00:07:22	00:07:30	Facebook has indefinitely postponed that
00:07:25	00:07:32	so I would name this something like you
00:07:30	00:07:35	know whatever the product is
00:07:32	00:07:38	conversions okay so I know that this is
00:07:35	00:07:39	my ad set budget conversions test all
00:07:38	00:07:43	right and then what I'm going to do is
00:07:39	00:07:45	I'm going to come in here and this I'm
00:07:43	00:07:47	gonna find purchase right this was a
00:07:45	00:07:49	something I was running free leads but
00:07:47	00:07:51	I'm using this account as an example
00:07:49	00:07:53	okay so I find my purchase right and
00:07:51	00:07:55	this is just because it's red doesn't
00:07:53	00:07:57	even matter right - so just that's a
00:07:55	00:07:59	good example because I started like this
00:07:57	00:08:00	every time no matter what I don't care
00:07:59	00:08:04	that there's been no purchases on the
00:08:00	00:08:05	site yet all right and then where you're
00:08:04	00:08:07	targeting is up to you generally I'd
00:08:05	00:08:09	like to start with the United States
00:08:07	00:08:11	first because that's a good best buying
00:08:09	00:08:13	audience out there and I like to test
00:08:11	00:08:15	there and you can scale worldwide later
00:08:13	00:08:16	and then I'll set it up on all these
00:08:15	00:08:19	these other things
00:08:16	00:08:21	okay now this traffic to the home page
00:08:19	00:08:23	is just if you're running a one product
00:08:21	00:08:24	store all right if you're running a
00:08:23	00:08:26	general store and you have a winning
00:08:24	00:08:28	product obviously you're gonna send it
00:08:26	00:08:30	to the product page but if you have a
00:08:28	00:08:33	one product store you're gonna send it
00:08:30	00:08:35	to the home page okay and so you can see
00:08:33	00:08:37	how I set it up here seven day one day
00:08:35	00:08:39	and I'll show you how I do my placements
00:08:37	00:08:42	as well all right
00:08:39	00:08:44	but I'm turning this off and I'm just
00:08:42	00:08:47	looking for likes okay in this kitchen
00:08:44	00:08:51	example right I would type in the most
00:08:47	00:08:53	obvious keyword and that's where I start
00:08:51	00:08:57	okay so I can
00:08:53	00:08:59	see that kitchen is in interests and I
00:08:57	00:09:01	would start with that all right this is
00:08:59	00:09:02	gonna be a super broad interest 62
00:09:01	00:09:04	million people I'm still going to test
00:09:02	00:09:06	this I would still test kitchen on its
00:09:04	00:09:08	own but then I'm also gonna click the
00:09:06	00:09:09	suggestions and I'm going to look at the
00:09:08	00:09:13	other ones that are in here right
00:09:09	00:09:15	there's all these broad level interests
00:09:13	00:09:17	that are awesome kitchen utensil cooking
00:09:15	00:09:19	cookware and bakeware recipes home
00:09:17	00:09:23	appliances kitchen ware cooking I would
00:09:19	00:09:25	test all of these as their own ad set
00:09:23	00:09:29	okay so for this one for example to a
00:09:25	00:09:31	name it is simple kitchen I do 21 plus
00:09:29	00:09:33	okay because I doubt that many 18
00:09:31	00:09:36	year-olds are buying kitchen equipment
00:09:33	00:09:38	so I would set this to 21 plus and as
00:09:36	00:09:40	long as it's a non gender-specific I
00:09:38	00:09:42	would keep that to all and and that
00:09:40	00:09:43	would be my test right and then I would
00:09:42	00:09:45	come back and create a new ad set and I
00:09:43	00:09:47	would just start working down the line
00:09:45	00:09:49	of the most obvious interest cooking
00:09:47	00:09:52	okay and I would remove the kitchen one
00:09:49	00:09:54	and the cooking is a huge one right but
00:09:52	00:09:57	I'm still I'm still gonna test it okay
00:09:54	00:10:00	and I would start coming down here and
00:09:57	00:10:01	doing kitchenware right and I would test
00:10:00	00:10:03	all these different ones that are gonna
00:10:01	00:10:07	range anywhere from two million to
00:10:03	00:10:09	whatever okay generally for me I like to
00:10:07	00:10:11	test on just the Facebook feed first now
00:10:09	00:10:12	this is a matter of preference whether
00:10:11	00:10:15	some people recommend just doing
00:10:12	00:10:17	automatik placements personally for me I
00:10:15	00:10:20	like to test on just the Facebook feed
00:10:17	00:10:22	first and I remove right column because
00:10:20	00:10:24	it's pointless if you have a video I
00:10:22	00:10:27	removed stories because you need a
00:10:24	00:10:28	special format for stories I remove in
00:10:27	00:10:31	stream because you need it to be a
00:10:28	00:10:33	15-second video or to qualify for
00:10:31	00:10:35	in-stream and generally my videos are
00:10:33	00:10:37	not going to be 15 seconds long will be
00:10:35	00:10:41	longer than that and the rest of these
00:10:37	00:10:44	are fine okay and then I set $5 budgets
00:10:41	00:10:46	okay anybody tells you $5 budgets don't
00:10:44	00:10:50	work the test it's just absolutely wrong
00:10:46	00:10:54	and that's that's it okay that's that's
00:10:50	00:10:57	how I set it up and it should also be
00:10:54	00:11:04	set for okay it should be optimized for
00:10:57	00:11:07	conversions all right and seven-day
00:11:04	00:11:10	click one day view okay so
00:11:07	00:11:12	that's how I have it set up for for the
00:11:10	00:11:14	basic formatting and every every ad set
00:11:12	00:11:17	is going to be the same I'm just going
00:11:14	00:11:20	to be branching out to you know five to
00:11:17	00:11:22	ten of these super obvious broad level
00:11:20	00:11:24	interests alright and that that's how I
00:11:22	00:11:26	would set up my strategy until I had ten
00:11:24	00:11:31	of these all right all running at five
00:11:26	00:11:35	dollars a day to start testing okay and
00:11:31	00:11:37	then what I do is when I have something
00:11:35	00:11:40	that works okay so that that's the
00:11:37	00:11:42	testing phase all right when I have
00:11:40	00:11:46	something that works I duplicate that
00:11:42	00:11:48	winning ad set into the CBO all right
00:11:46	00:11:50	now let's take a step back here and look
00:11:48	00:11:53	at so each one of these is going to have
00:11:50	00:11:56	one video ad or whatever your main ad is
00:11:53	00:11:59	now this is where you can you know
00:11:56	00:12:00	sometimes it all depends okay if I'm
00:11:59	00:12:03	doing a drop shipping product generally
00:12:00	00:12:05	I just have one video right I just I
00:12:03	00:12:07	know that I get my one video made the
00:12:05	00:12:09	best that I know how to get it made with
00:12:07	00:12:11	my team and we put together a high
00:12:09	00:12:13	quality video with a great script
00:12:11	00:12:15	formula that we follow the same one that
00:12:13	00:12:18	I've shared in the previous videos about
00:12:15	00:12:21	ad creatives and we just test that one
00:12:18	00:12:23	video for each audience right and so
00:12:21	00:12:26	this video is testing with each audience
00:12:23	00:12:29	but if you're if you're doing something
00:12:26	00:12:31	and maybe you're unsure you know some
00:12:29	00:12:32	people like to test multiple creatives
00:12:31	00:12:34	you can do that too
00:12:32	00:12:35	alright I've also toked about the
00:12:34	00:12:38	strategy where you're testing multiple
00:12:35	00:12:40	creatives the only difference is on the
00:12:38	00:12:42	low budgets on the five dollar budget
00:12:40	00:12:44	it's going to take you longer to get the
00:12:42	00:12:47	meaningful data because five dollars
00:12:44	00:12:49	spent to one you can start getting data
00:12:47	00:12:52	in the first two to three days right
00:12:49	00:12:53	five dollars spent split among two it's
00:12:52	00:12:55	probably going to take you double the
00:12:53	00:12:57	time to start getting the data but
00:12:55	00:12:58	eventually what you're looking for no
00:12:57	00:13:00	matter what whether you're using one or
00:12:58	00:13:02	you're using two were using three is
00:13:00	00:13:05	you're looking for a winning combination
00:13:02	00:13:08	that works okay and you want to take
00:13:05	00:13:12	those winning combinations and then move
00:13:08	00:13:15	them into their own CBO all right so I
00:13:12	00:13:17	have this one and if this is working
00:13:15	00:13:20	okay it's getting purchases that I'm
00:13:17	00:13:24	going to move it into its own CBO
00:13:20	00:13:26	campaign and duplicate that ad set the
00:13:24	00:13:29	same exact ad set right here I'm gonna
00:13:26	00:13:32	duplicate it five times okay
00:13:29	00:13:37	so that the same exact ad set is running
00:13:32	00:13:39	copies of itself five times all right
00:13:37	00:13:43	and that's the strategy at a high level
00:13:39	00:13:45	right new CBO at a hundred dollar budget
00:13:43	00:13:48	duplicate ad set five times minimum
00:13:45	00:13:50	spend at ten dollars each per ad set now
00:13:48	00:13:53	before I show you how this works with a
00:13:50	00:13:55	real account I just want to explain the
00:13:53	00:13:57	reason that it works is because remember
00:13:55	00:14:00	we have audiences that are two million
00:13:57	00:14:03	in size or more okay and so when we have
00:14:00	00:14:05	a winning combination by moving it in
00:14:03	00:14:08	isolating it into its own CBO and
00:14:05	00:14:10	duplicating the ad set multiple times
00:14:08	00:14:13	we're giving ourselves like each one of
00:14:10	00:14:15	these is basically going to go out into
00:14:13	00:14:17	a new pocket of the audience right you
00:14:15	00:14:19	have this this whole audience and each
00:14:17	00:14:20	one of them is going to just like start
00:14:19	00:14:22	somewhere
00:14:20	00:14:24	okay and what that means is you're
00:14:22	00:14:26	giving yourself more chances of success
00:14:24	00:14:30	to find winning pockets of the audience
00:14:26	00:14:31	and just have that running sequentially
00:14:30	00:14:33	next to each other
00:14:31	00:14:35	congruently however you want to say it
00:14:33	00:14:36	the point is you're not going to get
00:14:35	00:14:38	overlap because you're still not running
00:14:36	00:14:40	big budgets especially if you have a big
00:14:38	00:14:43	audience right this is going to be the
00:14:40	00:14:50	hundred dollar CBO and it's basically
00:14:43	00:14:52	going to be budget in $10 to $20 per per
00:14:50	00:14:55	ad set in here because you're setting
00:14:52	00:14:58	the minimum spend level at $10 each okay
00:14:55	00:15:00	and you're going to do this as many
00:14:58	00:15:03	times as you need to
00:15:00	00:15:06	all right so if if all of these turn out
00:15:03	00:15:08	to be a winner right a good winning ad
00:15:06	00:15:11	set then I'm going to move them all into
00:15:08	00:15:14	their own CBO now what what do you look
00:15:11	00:15:18	for in terms of of moving something into
00:15:14	00:15:21	its own CBO well I look for the same
00:15:18	00:15:25	basic testing parameters that I always
00:15:21	00:15:28	have okay so on day one since we're
00:15:25	00:15:30	testing $5 budgets right by day one I'm
00:15:28	00:15:32	looking for clicks mostly clicks and Add
00:15:30	00:15:34	to Cart ideally and this is again this
00:15:32	00:15:35	is all assuming you know
00:15:34	00:15:37	getting purchases as soon as you get
00:15:35	00:15:40	purchases that's what you're looking for
00:15:37	00:15:42	but you won't always get purchases on
00:15:40	00:15:44	day one right so they want to looking
00:15:42	00:15:46	for clicks and Add to Cart if I'm not
00:15:44	00:15:49	getting any clicks by the end of day one
00:15:46	00:15:52	then I'm going to turn that ad set off
00:15:49	00:15:56	all right by the end of day two I'm
00:15:52	00:15:59	looking for Add to Cart for sure now a
00:15:56	00:16:03	note here generally this has to do with
00:15:59	00:16:06	your your target cost-per-acquisition
00:16:03	00:16:08	right because if you have let's say
00:16:06	00:16:10	you're selling a fifty dollar product
00:16:08	00:16:13	all right and you know what costs you
00:16:10	00:16:15	let's just say for example with shipping
00:16:13	00:16:19	and cost of goods it cost you $25 to
00:16:15	00:16:24	source that product okay then you know
00:16:19	00:16:26	that your target CPA is $25 okay so you
00:16:24	00:16:29	need to be getting purchases at under
00:16:26	00:16:31	$25 to be profitable and generally the
00:16:29	00:16:32	way I like to think of my antik carts is
00:16:31	00:16:35	divided by two
00:16:32	00:16:36	all right so in this situation I would
00:16:35	00:16:40	know that by the time I'm getting to
00:16:36	00:16:42	around $12.50 I should be seeing at the
00:16:40	00:16:46	carts because generally you're gonna
00:16:42	00:16:49	have like anywhere from a 50% to you
00:16:46	00:16:51	know 30 percent 50% drop off rate from
00:16:49	00:16:52	people that Add to Cart to actually
00:16:51	00:16:55	purchase okay and these are kind of just
00:16:52	00:16:57	generalized numbers but that's that's
00:16:55	00:17:00	the way I think about it so if I know
00:16:57	00:17:02	that I should be getting target CPA of
00:17:00	00:17:04	$25 then by the time I get to the end
00:17:02	00:17:07	and this is just an example but by the
00:17:04	00:17:09	time I get to the end of day 2 I want to
00:17:07	00:17:11	be seeing at the carts because you know
00:17:09	00:17:14	like the 10 to 12 dollar range if I'm
00:17:11	00:17:15	not getting at carts and chances are I'm
00:17:14	00:17:20	not going to be profitable on that ad
00:17:15	00:17:23	set and then day three you know
00:17:20	00:17:26	basically day three to four I want to
00:17:23	00:17:28	start seeing purchases okay because
00:17:26	00:17:31	again this has a little bit to do with
00:17:28	00:17:34	your target CPA I will let an ad set run
00:17:31	00:17:36	until it reaches my target CPA but the
00:17:34	00:17:38	only way I'm going to let it run so like
00:17:36	00:17:40	obviously at five dollars a day at $25
00:17:38	00:17:43	target CPA would mean we have to run it
00:17:40	00:17:45	for five days the only way I'm letting
00:17:43	00:17:48	it run for five days is if it's meeting
00:17:45	00:17:50	the criteria ahead of time right
00:17:48	00:17:51	basically each day in your testing phase
00:17:50	00:17:55	when you're testing these ad sets each
00:17:51	00:17:58	day is like you have to justify why it
00:17:55	00:18:00	moves to the next day okay
00:17:58	00:18:02	so day one the only way is moving to the
00:18:00	00:18:05	next day is if it's getting great clicks
00:18:02	00:18:06	all right day two day three you know
00:18:05	00:18:08	generally the only way it's moving to
00:18:06	00:18:10	the next day is if I'm not only seeing
00:18:08	00:18:12	great clicks and a good CTR but I'm also
00:18:10	00:18:14	starting to see some at the carts and
00:18:12	00:18:16	then by the time I'm getting the date
00:18:14	00:18:19	three I want to see purchases but I'll
00:18:16	00:18:22	let it run today for maybe even day five
00:18:19	00:18:24	depending on my target CPA in my margins
00:18:22	00:18:27	if I'm getting great clicks and great
00:18:24	00:18:29	Add to Cart okay so they these things
00:18:27	00:18:32	always need to online but obviously
00:18:29	00:18:34	purchases is what you're looking for and
00:18:32	00:18:36	generally on winning items you will see
00:18:34	00:18:39	purchases in the first three days on
00:18:36	00:18:41	your best ad sets and so that's that's
00:18:39	00:18:45	really really what I'm looking for there
00:18:41	00:18:48	and turning off the ones that are not
00:18:45	00:18:50	performing so what is a good CPC what is
00:18:48	00:18:52	a good ATC well I told you how I think
00:18:50	00:18:56	about ATC but just some other baseline
00:18:52	00:19:00	numbers for you CPC on a winning product
00:18:56	00:19:03	is generally going to be under $1 okay
00:19:00	00:19:05	it's gonna be like $1 or under and on
00:19:03	00:19:07	the really good products that have the
00:19:05	00:19:09	potential to go viral and hit big days
00:19:07	00:19:15	it's generally gonna be under 50 cents
00:19:09	00:19:16	from what I've seen or 50 cents to
00:19:15	00:19:19	around 50 cents somewhere around that
00:19:16	00:19:22	right it's not a hard rule but this this
00:19:19	00:19:26	is generally what I'm looking for and
00:19:22	00:19:28	then CTR is usually going to be 1% or
00:19:26	00:19:30	higher on those ad sets
00:19:28	00:19:31	so this click-through rate is just kind
00:19:30	00:19:33	of giving you an idea of how well your
00:19:31	00:19:36	ad is performing how interested people
00:19:33	00:19:38	are in your product and then add the
00:19:36	00:19:41	cards you're looking for based on your
00:19:38	00:19:43	CPA and then your target CPA for your
00:19:41	00:19:46	purchase is based on your margin for the
00:19:43	00:19:50	product okay so this is kind of how I'm
00:19:46	00:19:53	judging it to kill and Finance it's or
00:19:50	00:19:54	winning now to in order to determine
00:19:53	00:19:57	whether or not something should be moved
00:19:54	00:20:00	to its own CEO I need to see some good
00:19:57	00:20:00	purchase data all right I generally want
00:20:00	00:20:03	to see
00:20:00	00:20:06	least three to five purchases okay and
00:20:03	00:20:08	this range is based on how quickly those
00:20:06	00:20:10	purchases are coming in if I see three
00:20:08	00:20:13	purchases within the first two days
00:20:10	00:20:14	right meaning that I'm getting purchases
00:20:13	00:20:16	for like three dollars a purchase I'm
00:20:14	00:20:18	getting ad the carts for like two
00:20:16	00:20:21	dollars and I'm getting CPC that's like
00:20:18	00:20:24	50 Cent's in under that's a clear
00:20:21	00:20:26	indication of a winning ad set right out
00:20:24	00:20:29	the gate okay and that that's enough for
00:20:26	00:20:30	me to move it into its own CBO but if
00:20:29	00:20:33	the purchases are spread a little bit
00:20:30	00:20:36	more evenly right like maybe by day
00:20:33	00:20:39	three I only have two purchases you know
00:20:36	00:20:42	I'm going to generally let it run a
00:20:39	00:20:44	little bit longer until I'm confident
00:20:42	00:20:45	that this is something that's good right
00:20:44	00:20:47	you need to be seeing consistent
00:20:45	00:20:49	purchases happen and pretty much daily
00:20:47	00:20:53	with really good at the cart and click
00:20:49	00:20:56	rate in order to move it okay and
00:20:53	00:20:58	sometimes this ad set for example may
00:20:56	00:21:00	may perform amazing in the first three
00:20:58	00:21:03	days it's getting purchases already
00:21:00	00:21:05	great ad the carts great CPC maybe this
00:21:03	00:21:08	ad set isn't terrible maybe it has one
00:21:05	00:21:10	purchase by day two and it gets another
00:21:08	00:21:12	one the next day but it's taking a
00:21:10	00:21:14	little bit longer so that's fine I'll
00:21:12	00:21:17	let this ad set slow cook a little bit
00:21:14	00:21:19	and see if by Dave you know day four day
00:21:17	00:21:21	five maybe this asks that's racked up
00:21:19	00:21:26	enough profitable purchases in order for
00:21:21	00:21:29	me to in order for me to want to move it
00:21:26	00:21:32	into its own CBO but that's that's just
00:21:29	00:21:34	like it's kind of based on the ad set
00:21:32	00:21:37	right how well it's performing when it's
00:21:34	00:21:40	going to perform okay so so that's the
00:21:37	00:21:44	that's the testing face of how I how I
00:21:40	00:21:47	move into this one two kind of CBO phase
00:21:44	00:21:51	I'm sorry about my VA skype messages
00:21:47	00:21:52	coming in so now let's go over and kind
00:21:51	00:21:55	of look at the ad account and show you
00:21:52	00:21:58	how this works alright so I'm gonna set
00:21:55	00:22:00	this campaign so this is today as you
00:21:58	00:22:07	can see I'm it's getting a great return
00:22:00	00:22:09	on so 1088 spent it's brought back a
00:22:07	00:22:09	total of
00:22:13	00:22:19	$6,700 so far days not even close to
00:22:17	00:22:22	over yet still four hours left in the
00:22:19	00:22:25	day so this strategy you can see works
00:22:22	00:22:28	and this is just a combination of CBO's
00:22:25	00:22:29	right now running you know like I said
00:22:28	00:22:31	that all the ad sets that I have that
00:22:29	00:22:34	are working I'm gonna duplicate it into
00:22:31	00:22:36	its own CBO and so I have multiple CBO's
00:22:34	00:22:38	running from multiple audiences now
00:22:36	00:22:40	including my retargeting and I also
00:22:38	00:22:43	started to create some local likes as
00:22:40	00:22:46	well but in the beginning for the entire
00:22:43	00:22:50	month of April all right if I go look at
00:22:46	00:22:53	last month the entire month of April was
00:22:50	00:22:54	all based on so I showed you earlier one
00:22:53	00:22:57	hundred nine thousand dollars in sales
00:22:54	00:22:58	and it was based mostly on these CBO's
00:22:57	00:23:01	okay
00:22:58	00:23:04	so if we if we stack this by a mouth
00:23:01	00:23:07	spent we'll see that I had basically
00:23:04	00:23:10	these one two three four five six
00:23:07	00:23:13	primary CBO's that were running okay
00:23:10	00:23:17	alongside two testing campaigns all
00:23:13	00:23:19	right this was a two testing campaigns
00:23:17	00:23:21	that were running ten ten audiences each
00:23:19	00:23:24	in there all right and these these
00:23:21	00:23:26	primary CBO's here it's obviously it's
00:23:24	00:23:28	not tracking all the purchases but these
00:23:26	00:23:32	primary ones here were responsible for
00:23:28	00:23:36	basically 75% of or almost more than
00:23:32	00:23:38	that almost probably almost 80% of all
00:23:36	00:23:39	the revenue until the end of the month
00:23:38	00:23:42	where I started to create a couple new
00:23:39	00:23:45	CBO's based on some ad sets they
00:23:42	00:23:49	performed well over the month all right
00:23:45	00:23:52	so when we come in here and I want to
00:23:49	00:23:55	just take an example of one and and show
00:23:52	00:23:58	you how this works and I'm going to
00:23:55	00:24:00	actually go into the lifetime again to
00:23:58	00:24:04	show you this because I just created a
00:24:00	00:24:08	new CBO recently that's right here
00:24:04	00:24:10	that's a look-alike okay so this mmm
00:24:08	00:24:11	this one that one's turned off this one
00:24:10	00:24:13	is the one I want to show you because
00:24:11	00:24:16	this is new you can see it just started
00:24:13	00:24:17	today it's only spent 83 dollars on a
00:24:16	00:24:20	hundred dollar budget meaning it
00:24:17	00:24:24	obviously just came on today all right
00:24:20	00:24:26	and basically what I did here is
00:24:24	00:24:29	is just the same as I showed you right
00:24:26	00:24:31	so this was for an audience called
00:24:29	00:24:33	lawnmower I don't mind if you see the
00:24:31	00:24:36	audience I guess so it's for an audience
00:24:33	00:24:39	called lawn mower which was from a
00:24:36	00:24:43	testing campaign that I was running
00:24:39	00:24:46	let's see a testing campaign that I was
00:24:43	00:24:48	running in here so these are all the
00:24:46	00:24:50	five dollar budgets right and I've run
00:24:48	00:24:52	these now for a while this is something
00:24:50	00:24:56	at lifetime so these have been running
00:24:52	00:24:59	for just over a month now and the the
00:24:56	00:25:04	best ones in the beginning like if we go
00:24:59	00:25:06	by cost per result the best ones in the
00:25:04	00:25:08	beginning were the ones that went first
00:25:06	00:25:10	right were the ones that I moved into
00:25:08	00:25:12	their own CBO first some of them right
00:25:10	00:25:14	out the gate we're doing amazing and
00:25:12	00:25:16	they were the first ones to go some of
00:25:14	00:25:18	them it took a little bit more time like
00:25:16	00:25:20	this one this is the audience that I
00:25:18	00:25:23	just duplicated a couple of days ago
00:25:20	00:25:24	because you know it's just kind of smoke
00:25:23	00:25:27	up then I wasn't really paying attention
00:25:24	00:25:28	to it because I had other stuff running
00:25:27	00:25:30	but then I came in and I looked and I
00:25:28	00:25:32	was like well this one you know what I
00:25:30	00:25:35	eventually ended up doing is even though
00:25:32	00:25:36	these are within my target CPA right
00:25:35	00:25:38	these are the ones I turned off because
00:25:36	00:25:41	they didn't do well in the beginning
00:25:38	00:25:42	these ones are within my target CPA but
00:25:41	00:25:44	just barely
00:25:42	00:25:45	right like these aren't necessarily good
00:25:44	00:25:49	enough for me to want to put into the
00:25:45	00:25:50	road CBO these top ones got moved into
00:25:49	00:25:53	their own CBO immediately they were
00:25:50	00:25:56	performing right out the gate and then
00:25:53	00:25:58	these ones quickly after these ones came
00:25:56	00:26:00	soon after and then finally I moved out
00:25:58	00:26:05	these ones I wanted to test too so this
00:26:00	00:26:07	one is an example here of one that was
00:26:05	00:26:10	doing well and they got moved into its
00:26:07	00:26:12	own CBO recently alright and it's very
00:26:10	00:26:14	simple the process of one you have an
00:26:12	00:26:17	asset that's performing and you want to
00:26:14	00:26:22	move it into its own CBO you just so MEK
00:26:17	00:26:24	that ad set and you go to duplicate all
00:26:22	00:26:26	right select the outside and go to
00:26:24	00:26:29	duplicate and what I'm going to do then
00:26:26	00:26:31	is move it into a new campaign I'll name
00:26:29	00:26:34	that campaign whatever it is so I like
00:26:31	00:26:36	to do it like this CEO
00:26:34	00:26:38	conversions and then whatever the
00:26:36	00:26:41	audience name is okay so I know what it
00:26:38	00:26:45	is and then I'll create five copies of
00:26:41	00:26:47	that I'd set all right so it's it's that
00:26:45	00:26:49	simple you duplicate it
00:26:47	00:26:50	you set five copies of the outset and
00:26:49	00:26:53	then you set the minimum budget per ad
00:26:50	00:26:54	set when you do it to so you would just
00:26:53	00:26:57	duplicate and then you would go back and
00:26:54	00:27:00	edit it right because when you duplicate
00:26:57	00:27:04	it it's gonna duplicate it as a original
00:27:00	00:27:06	campaign okay so you're gonna duplicate
00:27:04	00:27:09	it set it to a CBO with a hundred dollar
00:27:06	00:27:11	budget and then set them go inside the
00:27:09	00:27:17	ad set and set the minimum ad set of
00:27:11	00:27:19	each one to be to be ten dollars okay so
00:27:17	00:27:22	it's that simple and then you're doing
00:27:19	00:27:25	that with all your best performing ad
00:27:22	00:27:27	sets and this strategy like I said it's
00:27:25	00:27:29	it's simple but it works so well the
00:27:27	00:27:31	main goal here is you're testing a lot
00:27:29	00:27:33	of audiences and when you find an
00:27:31	00:27:37	audience that's working in combination
00:27:33	00:27:40	with your ad you duplicate it to its own
00:27:37	00:27:42	CBO and then when you have multiples of
00:27:40	00:27:44	these CBO is running ideally you'll get
00:27:42	00:27:46	five of them at least or you'll have
00:27:44	00:27:48	five to ten of them running on these
00:27:46	00:27:50	hundred dollar budgets the nice thing
00:27:48	00:27:53	about a CBO is that it's it's so
00:27:50	00:27:55	automated right it's so so automated so
00:27:53	00:27:58	if we look at some of these that I've
00:27:55	00:28:01	had running now for you know some of
00:27:58	00:28:02	these that I've had running for a few
00:28:01	00:28:08	months I'm sorry not a few months for
00:28:02	00:28:12	one month let's just isolate it to last
00:28:08	00:28:14	month okay they're very very consistent
00:28:12	00:28:17	now I turn off the ad sets that don't
00:28:14	00:28:19	perform inside the CBO so when you start
00:28:17	00:28:22	the CBO it's the same testing parameters
00:28:19	00:28:24	as anything all right you're looking for
00:28:22	00:28:27	the ones that are performing and turning
00:28:24	00:28:28	off the ones that aren't and so I turned
00:28:27	00:28:31	off the one it did get a purchase but it
00:28:28	00:28:34	was outside my target CPA so I turned it
00:28:31	00:28:36	off and the rest of them were all
00:28:34	00:28:39	getting good purchases within money you
00:28:36	00:28:42	know very well within the target CPA and
00:28:39	00:28:44	getting good return and so I kept all
00:28:42	00:28:46	these on and the thing about the CBO is
00:28:44	00:28:48	that it will fluctuate if I were to look
00:28:46	00:28:50	at certain days of last
00:28:48	00:28:52	there will be some days where some of
00:28:50	00:28:54	these ads that's got no purchases some
00:28:52	00:28:56	days where some of these ad sets got
00:28:54	00:28:59	tons of purchases right so if fluctuates
00:28:56	00:29:01	bass you know on and off each day and
00:28:59	00:29:04	Facebook's going to distribute the
00:29:01	00:29:07	budget evenly as best that it can kind
00:29:04	00:29:09	of do each day to make sure that you're
00:29:07	00:29:11	getting consistent purchases across the
00:29:09	00:29:14	ad sets that you have so it becomes a
00:29:11	00:29:16	really automated way to get sales and
00:29:14	00:29:18	it's not perfect but it's it's something
00:29:16	00:29:19	that once you have these running it's
00:29:18	00:29:22	very set it and forget it
00:29:19	00:29:24	I did very once I had these CBO's
00:29:22	00:29:27	running it on my stool on my ad account
00:29:24	00:29:29	I didn't even really touch them after
00:29:27	00:29:31	that initial monitoring phase right
00:29:29	00:29:33	after the initial phase that you have to
00:29:31	00:29:36	monitor it to make sure that it's
00:29:33	00:29:40	working so like for example when I come
00:29:36	00:29:42	down and look at the new one that I just
00:29:40	00:29:50	created that I was just telling you
00:29:42	00:29:53	about for where is it new one that I
00:29:50	00:29:55	just created Oh
00:29:53	00:29:58	last month sorry I gotta go to this
00:29:55	00:30:03	month it was included yet so let's just
00:29:58	00:30:09	go to this month okay and we'll look at
00:30:03	00:30:11	oh yeah here's this one so it's already
00:30:09	00:30:13	one of the best performers this month
00:30:11	00:30:16	and I just started this right I
00:30:13	00:30:18	literally just started this one and so
00:30:16	00:30:19	when I do that I'm gonna come in here
00:30:18	00:30:22	and I'm gonna monitor it the same way I
00:30:19	00:30:26	would monitor anything so automatikally
00:30:22	00:30:29	I can see well I have four audience's
00:30:26	00:30:32	doing fantastik and one that's not right
00:30:29	00:30:34	and yes is the way that it is and you
00:30:32	00:30:36	can't expect all of them to be working
00:30:34	00:30:39	well but for whatever reason this one
00:30:36	00:30:42	hasn't add to cart' so for whatever
00:30:39	00:30:45	reason it spent thirteen dollars and
00:30:42	00:30:48	it's not performing the same as the
00:30:45	00:30:50	others and it's getting close to where I
00:30:48	00:30:52	would cut it off because it's like it
00:30:50	00:30:53	only has one add to cart' by thirteen
00:30:52	00:30:55	dollars spent
00:30:53	00:30:58	it's got no purchases the rest of them
00:30:55	00:31:01	all have at least one purchased by that
00:30:58	00:31:03	so for me I could keep this running in
00:31:01	00:31:06	I really wanted to I want obviously I
00:31:03	00:31:10	could but what I mean is like it may not
00:31:06	00:31:12	necessarily be a a final indicator that
00:31:10	00:31:14	this ad set would never get a purchase
00:31:12	00:31:17	because it is still getting really good
00:31:14	00:31:20	click rate and it's getting is it has at
00:31:17	00:31:22	least gotten an Add to Cart but the way
00:31:20	00:31:25	that I the way that I often judge within
00:31:22	00:31:28	a CBO is I look at performance compared
00:31:25	00:31:30	to the other ad sets because I know what
00:31:28	00:31:32	Facebook is going to do is it's going to
00:31:30	00:31:34	distribute the budget across the assets
00:31:32	00:31:36	that I have so obviously for whatever
00:31:34	00:31:38	reason these four are performing much
00:31:36	00:31:39	much much better they're all showing
00:31:38	00:31:41	signs of multiple at the cards with the
00:31:39	00:31:44	exception of this one but this one I
00:31:41	00:31:46	know this one also multiple at the cards
00:31:44	00:31:47	right so they're all showing multiple ad
00:31:46	00:31:50	the cards and they all at least have a
00:31:47	00:31:52	purchase and this one only has one at
00:31:50	00:31:54	the car and it's an expensive at the
00:31:52	00:31:57	card so for me that's enough of a reason
00:31:54	00:31:59	to turn that off and then I'll just let
00:31:57	00:32:01	these four run right so that's the idea
00:31:59	00:32:04	I'm when I start on the CDO I'm looking
00:32:01	00:32:05	in the early phases of day one two and
00:32:04	00:32:08	three generally you're gonna see in the
00:32:05	00:32:11	first day because you're giving your
00:32:08	00:32:13	you're spending you know more than ten
00:32:11	00:32:15	dollars per ad set so usually if you're
00:32:13	00:32:17	selling a product that has a target CPA
00:32:15	00:32:19	in the ten to twenty dollar range you're
00:32:17	00:32:22	gonna know usually within the first day
00:32:19	00:32:24	whether or not you're an ad sets
00:32:22	00:32:25	performing or not and then I just turn
00:32:24	00:32:28	it off all right I don't change the
00:32:25	00:32:31	budget of the CBO I will now just let
00:32:28	00:32:33	Facebook do its thing and optimize I
00:32:31	00:32:35	probably won't have to touch this CBO
00:32:33	00:32:37	again now this will probably run for the
00:32:35	00:32:39	entire month of May just bring in the
00:32:37	00:32:42	moolah okay you can see it's already
00:32:39	00:32:43	getting a five times return okay and a
00:32:42	00:32:46	little child just keep letting that run
00:32:43	00:32:48	and now that I have multiple of these
00:32:46	00:32:52	you can see that it creates a very
00:32:48	00:32:55	strong foundation for your store to be
00:32:52	00:32:57	able to just bring in consistent sales
00:32:55	00:33:01	consistent sales okay
00:32:57	00:33:03	and that's the strategy alright so uh it
00:33:01	00:33:05	goes further than that okay obviously it
00:33:03	00:33:09	goes further than that but that's what
00:33:05	00:33:11	I'm doing right now at the basics of you
00:33:09	00:33:15	know being able to get to being able to
00:33:11	00:33:18	get seventy a day being
00:33:15	00:33:20	to get to a hundred K a month you don't
00:33:18	00:33:23	need more than what I just showed you
00:33:20	00:33:25	let that sink in really really deep
00:33:23	00:33:28	right now okay because everybody always
00:33:25	00:33:30	wants to be impressed by like oh can you
00:33:28	00:33:32	show me what it looks like to spend you
00:33:30	00:33:35	know a thousand dollars on an ad set and
00:33:32	00:33:38	yeah sure I could listen when we look at
00:33:35	00:33:40	this audience here right if I if I look
00:33:38	00:33:42	at this audience just to show you guys
00:33:40	00:33:44	this and if you understand how Facebook
00:33:42	00:33:46	Ads work you'll understand this okay you
00:33:44	00:33:47	can see that audience is lawn mower
00:33:46	00:33:50	that's fine I don't care if you know
00:33:47	00:33:55	that it's a 7.5 million size audience
00:33:50	00:33:57	right so meaning that I could easily you
00:33:55	00:33:59	can see how well this is performing I
00:33:57	00:34:02	could easily take this put it into its
00:33:59	00:34:04	own manual big campaign spend a thousand
00:34:02	00:34:07	dollars a day and start really cranking
00:34:04	00:34:09	it okay I don't I don't want to manual
00:34:07	00:34:11	bid is so time-consuming you have to
00:34:09	00:34:13	just kind of sit there and watch it all
00:34:11	00:34:15	the time to make sure that it's ok this
00:34:13	00:34:17	is so easy I don't have to I can go
00:34:15	00:34:20	watch Netflix for the rest of the day if
00:34:17	00:34:22	I want to and this will just continue to
00:34:20	00:34:24	make money right so it's a matter of
00:34:22	00:34:27	preference but no matter what it's also
00:34:24	00:34:31	something that you can use to get to
00:34:27	00:34:33	100k per month stores on winning
00:34:31	00:34:36	products when you have a winning act
00:34:33	00:34:39	creative using this one two-step process
00:34:36	00:34:41	of testing you know multiple broad
00:34:39	00:34:43	audiences it's not really broad but you
00:34:41	00:34:47	get what I mean multiple audiences that
00:34:43	00:34:48	are two million-plus moving the winners
00:34:47	00:34:52	into their own CBO campaigns with a
00:34:48	00:34:55	target of getting five proven winning
00:34:52	00:34:58	audiences that you can move into $100.00
00:34:55	00:34:59	CBO campaign and assuming you have an
00:34:58	00:35:02	average order value on your product of
00:34:59	00:35:05	somewhere in like the 50 dollar range
00:35:02	00:35:08	and this is a recipe to to easily be
00:35:05	00:35:09	able to get to 2k days quickly and even
00:35:08	00:35:12	higher than that as you create more
00:35:09	00:35:16	CBO's from you know like is the next
00:35:12	00:35:18	phase I'll just give you a brief a brief
00:35:16	00:35:21	synopsis into the next phase because it
00:35:18	00:35:22	really becomes the same thing right in
00:35:21	00:35:25	the next days we start looking at your
00:35:22	00:35:27	custom audiences okay so you start
00:35:25	00:35:29	taking your say your purchase audience
00:35:27	00:35:34	your initiation
00:35:29	00:35:37	go you're at the cart your view content
00:35:34	00:35:39	and then even your video views okay so
00:35:37	00:35:42	we start taking we create a custom
00:35:39	00:35:44	audience for all of these and then we go
00:35:42	00:35:45	in and we create look-alikes so you'll
00:35:44	00:35:49	take each one of these and you'll create
00:35:45	00:35:51	your look-alikes for one to five percent
00:35:49	00:35:53	you can go one at ten percent if you
00:35:51	00:35:55	want to but I like to start one to five
00:35:53	00:35:59	percent so it's five audience's each and
00:35:55	00:36:02	then you take all of those audiences and
00:35:59	00:36:05	you're gonna put them into their own now
00:36:02	00:36:08	new campaign again add set budget
00:36:05	00:36:10	campaign testing all of these different
00:36:08	00:36:12	audiences small budgets right same thing
00:36:10	00:36:15	and so you'll have all of these
00:36:12	00:36:17	different audiences you're testing it'll
00:36:15	00:36:21	probably somewhere in the range of well
00:36:17	00:36:24	five times five at least twenty-five but
00:36:21	00:36:29	for video views you can do fifty percent
00:36:24	00:36:29	to 95 percent so generally you have
00:36:29	00:36:34	eight audiences right so you would have
00:36:32	00:36:37	forty different audiences here and then
00:36:34	00:36:39	same thing when you find one that works
00:36:37	00:36:41	one that works here then you just take
00:36:39	00:36:44	it and you move it into its own CBO
00:36:41	00:36:46	campaign same strategy right so
00:36:44	00:36:48	eventually you could have like you know
00:36:46	00:36:50	15 20 of these CBO is running at a
00:36:48	00:36:53	hundred dollars a day you could be doing
00:36:50	00:36:56	10k a day without even really scaling
00:36:53	00:36:59	very very automated okay and that's
00:36:56	00:37:01	exactly what my plan is here and how I
00:36:59	00:37:03	do it every time with a store and how
00:37:01	00:37:04	I've been teaching people are doing and
00:37:03	00:37:07	here any people are getting great
00:37:04	00:37:10	results of this okay and then once you
00:37:07	00:37:12	have all these CEOs running now you can
00:37:10	00:37:14	start to look to scaling to the next
00:37:12	00:37:16	level right I don't really even look to
00:37:14	00:37:18	start scaling to the next level until
00:37:16	00:37:20	I've maxed out the amount of CBO's I can
00:37:18	00:37:22	have running and that's just my
00:37:20	00:37:24	preference right but then once I do that
00:37:22	00:37:26	now there's ways you can start scaling
00:37:24	00:37:29	those CBO's that are performing by
00:37:26	00:37:34	either duplicating them into more CBO's
00:37:29	00:37:36	or raising the budget on that CBO all
00:37:34	00:37:40	right you can raise the budget twenty
00:37:36	00:37:42	percent every like three days or you
00:37:40	00:37:44	could duplicate this CBO to a higher
00:37:42	00:37:47	when it's a big audience so I could
00:37:44	00:37:49	duplicate that to 250 and if it still
00:37:47	00:37:52	performs well then I could try even
00:37:49	00:37:54	going and duplicating it to 500 you know
00:37:52	00:37:56	until I have these multiple CBO's
00:37:54	00:37:59	running at bigger budgets until I find
00:37:56	00:38:01	like a sweet spot duplicating it to a
00:37:59	00:38:03	thousand right different things like
00:38:01	00:38:06	that so this strategy becomes a
00:38:03	00:38:09	foundation but you'll still have all of
00:38:06	00:38:11	these CBO's at their original budgets on
00:38:09	00:38:14	it and everything you do above and
00:38:11	00:38:16	beyond that it's just you know more more
00:38:14	00:38:18	revenue but you building a really strong
00:38:16	00:38:21	foundation of automated ad sets that are
00:38:18	00:38:23	working for your store okay and like I
00:38:21	00:38:26	said it's plenty to get you to 5k days
00:38:23	00:38:28	and Beyond plenty to get you to 100k
00:38:26	00:38:30	months and beyond all right so that's
00:38:28	00:38:32	everything I wanted to show you I hope
00:38:30	00:38:35	you got a ton of value from this video
00:38:32	00:38:37	that showed you basically how to set up
00:38:35	00:38:40	and structure your testing what you're
00:38:37	00:38:43	looking for and then how to quickly
00:38:40	00:38:47	start making more money by duplicating
00:38:43	00:38:49	into the CBO automation for your winning
00:38:47	00:38:53	ad sets tests that's now remember that
00:38:49	00:38:55	it's all based on having a performing
00:38:53	00:38:57	audience and a curator that's why
00:38:55	00:38:59	there's so much training before this
00:38:57	00:39:01	video that toks about how to find your
00:38:59	00:39:03	winning combination because that winning
00:39:01	00:39:04	combination is what makes a CBO work and
00:39:03	00:39:07	when you have it
00:39:04	00:39:09	that's why CBO's work so well and that's
00:39:07	00:39:12	why the testing phase that the ad set
00:39:09	00:39:14	budget is so super important but you you
00:39:12	00:39:17	want to test and find a winning creative
00:39:14	00:39:19	an audience that is converting for an ad
00:39:17	00:39:22	that you have and when you find that and
00:39:19	00:39:23	move it into its own CBO and you have an
00:39:22	00:39:25	you can do that across a couple of
00:39:23	00:39:27	different audiences like five different
00:39:25	00:39:29	audiences they're all performing with an
00:39:27	00:39:31	ad really well that's when you can hit
00:39:29	00:39:34	this automation all right thanks for
00:39:31	00:39:35	watching and happy testing with this
00:39:34	00:39:37	strategy and if it works for you please
00:39:35	00:39:40	share with me let me know posted in the
00:39:37	00:39:43	group how this is working for you I
00:39:40	00:39:43	would love to see it