$2,000,000/Month On Shopify With ONE Product (Here's How)
Published on: November 27 2022 by Jordan Welch
$2,000,000/Month On Shopify With ONE Product (Here's How)
Table of Contents
$2,000,000/Month On Shopify With ONE Product (Here's How)
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00:00:00 | 00:00:03 | i found a shopify store that's making |
00:00:01 | 00:00:05 | over two million dollars a month |
00:00:03 | 00:00:07 | from just selling one product and in |
00:00:05 | 00:00:09 | this video i'm gonna break down |
00:00:07 | 00:00:10 | exactly how they're doing it studying |
00:00:09 | 00:00:12 | successful brands has helped me more |
00:00:10 | 00:00:14 | than anything in my journey so i know |
00:00:12 | 00:00:16 | for a fact that this is gonna help you |
00:00:14 | 00:00:18 | if you're new here my name is jordan and |
00:00:16 | 00:00:20 | i'm currently documenting the entire |
00:00:18 | 00:00:22 | process of growing my online store |
00:00:20 | 00:00:24 | with as much transparency as possible so |
00:00:22 | 00:00:25 | if you're interested in starting your |
00:00:24 | 00:00:26 | own online store and you want to follow |
00:00:25 | 00:00:27 | my journey |
00:00:26 | 00:00:30 | make sure to subscribe down below for |
00:00:27 | 00:00:31 | new videos every single friday all right |
00:00:30 | 00:00:33 | now let's check out this store |
00:00:31 | 00:00:36 | okay so the store i'm toking about is |
00:00:33 | 00:00:38 | called blendjet so the entire blendjet |
00:00:36 | 00:00:38 | brand is entirely focused around this |
00:00:38 | 00:00:41 | blender |
00:00:38 | 00:00:42 | that is extremely lightweight portable |
00:00:41 | 00:00:44 | rechargeable |
00:00:42 | 00:00:46 | basically you can take it anywhere you |
00:00:44 | 00:00:48 | want to go if we take a look at the |
00:00:46 | 00:00:50 | traffic breakdown from similar web |
00:00:48 | 00:00:53 | you can see that last month they did |
00:00:50 | 00:00:53 | around 1.5 million visitors to their |
00:00:53 | 00:00:55 | website |
00:00:53 | 00:00:57 | so if only 3 percent of those visitors |
00:00:55 | 00:00:59 | ended up purchasing |
00:00:57 | 00:01:01 | last month they brought in over 45 000 |
00:00:59 | 00:01:03 | new customers so if we're estimating |
00:01:01 | 00:01:04 | their sales on a low end we could take |
00:01:03 | 00:01:06 | 45 |
00:01:04 | 00:01:08 | 000 times their average order value |
00:01:06 | 00:01:11 | which is somewhere around |
00:01:08 | 00:01:14 | 50 and the number we get |
00:01:11 | 00:01:17 | is around 2 million 250 000 in sales |
00:01:14 | 00:01:19 | which like i said is the low end they're |
00:01:17 | 00:01:21 | probably bringing in 2.5 to 3 million |
00:01:19 | 00:01:23 | dollars a month in revenue which is |
00:01:21 | 00:01:25 | insane for a one product store |
00:01:23 | 00:01:27 | this is a brand i have studied heavily |
00:01:25 | 00:01:28 | because my store is similar to this |
00:01:27 | 00:01:30 | so let's break down what i've learned |
00:01:28 | 00:01:31 | from studying them and exactly how |
00:01:30 | 00:01:33 | they're doing this |
00:01:31 | 00:01:35 | back in 2017 there were a ton of stores |
00:01:33 | 00:01:36 | that were selling this exact same |
00:01:35 | 00:01:38 | product |
00:01:36 | 00:01:40 | this was one of the most popular general |
00:01:38 | 00:01:41 | store dropshipping products i probably |
00:01:40 | 00:01:44 | saw this thing scaled |
00:01:41 | 00:01:46 | by over 10 stores but these guys john |
00:01:44 | 00:01:48 | and ryan decided to take this product |
00:01:46 | 00:01:49 | and try to build a brand around it |
00:01:48 | 00:01:52 | the only reason i know this is because i |
00:01:49 | 00:01:53 | used to be super active on ecom facebook |
00:01:52 | 00:01:55 | groups and i would see them post |
00:01:53 | 00:01:57 | all the time they were posting huge |
00:01:55 | 00:01:59 | numbers like 30 to 50 000 |
00:01:57 | 00:02:00 | a day and i believe it was from selling |
00:01:59 | 00:02:02 | this product so they transitioned from |
00:02:00 | 00:02:04 | the general store model to building a |
00:02:02 | 00:02:06 | full brand around this product i'm sure |
00:02:04 | 00:02:08 | they ordered a couple thousand units |
00:02:06 | 00:02:10 | with their branded logo |
00:02:08 | 00:02:11 | on it and started shipping the product |
00:02:10 | 00:02:13 | just as they were before |
00:02:11 | 00:02:15 | and when you do this an interesting |
00:02:13 | 00:02:17 | thing happens in the marketplace all of |
00:02:15 | 00:02:18 | those other general stores that were |
00:02:17 | 00:02:20 | selling the product |
00:02:18 | 00:02:22 | almost become obsolete when you build a |
00:02:20 | 00:02:25 | brand around a product and you position |
00:02:22 | 00:02:27 | yourself as the number one seller |
00:02:25 | 00:02:29 | a big thing happens you start to float |
00:02:27 | 00:02:30 | to the top of the marketplace and these |
00:02:29 | 00:02:32 | other stores |
00:02:30 | 00:02:35 | start to look like knockoffs of your |
00:02:32 | 00:02:36 | brand this is exactly what i've done |
00:02:35 | 00:02:38 | with my |
00:02:36 | 00:02:40 | current brand i started out with drop |
00:02:38 | 00:02:42 | shipping i tested a few products i found |
00:02:40 | 00:02:45 | this one that was working really well |
00:02:42 | 00:02:46 | and then transitioned over to a full on |
00:02:45 | 00:02:48 | brand |
00:02:46 | 00:02:49 | and since then have become the number |
00:02:48 | 00:02:52 | one seller |
00:02:49 | 00:02:54 | for this product every single week i see |
00:02:52 | 00:02:54 | new people popping up trying to test my |
00:02:54 | 00:02:56 | product |
00:02:54 | 00:02:58 | but they just don't get the same results |
00:02:56 | 00:02:59 | as me because they don't have the |
00:02:58 | 00:03:01 | foundation |
00:02:59 | 00:03:03 | so blend jet is a five-star example of a |
00:03:01 | 00:03:05 | company that has done this flawlessly |
00:03:03 | 00:03:07 | and now at this point they're pretty |
00:03:05 | 00:03:08 | much unstoppable they have a team of |
00:03:07 | 00:03:10 | around 10 people |
00:03:08 | 00:03:12 | they're by far the top seller of |
00:03:10 | 00:03:13 | portable blenders because they have the |
00:03:12 | 00:03:14 | best quality product i even have one |
00:03:13 | 00:03:16 | myself |
00:03:14 | 00:03:17 | it's right there and i use it every |
00:03:16 | 00:03:19 | single morning and now they're even |
00:03:17 | 00:03:21 | taking it to the next level by expanding |
00:03:19 | 00:03:23 | into a new product line and launching |
00:03:21 | 00:03:25 | some really cool accessories so let's do |
00:03:23 | 00:03:27 | a quick breakdown on how they're able to |
00:03:25 | 00:03:28 | maintain this high level of scale |
00:03:27 | 00:03:30 | because it's what i'm pushing for and |
00:03:28 | 00:03:33 | have studied so heavily |
00:03:30 | 00:03:35 | first things first they are maximizing |
00:03:33 | 00:03:37 | the amount of money that they make from |
00:03:35 | 00:03:38 | every single sale sure they're selling |
00:03:37 | 00:03:39 | the product for fifty dollars which is a |
00:03:38 | 00:03:41 | great price |
00:03:39 | 00:03:43 | but they have a ton of really smart |
00:03:41 | 00:03:45 | upsells that allow them to make twenty |
00:03:43 | 00:03:46 | to thirty percent more from every sale |
00:03:45 | 00:03:48 | they offer accident protection and make |
00:03:46 | 00:03:49 | them up to 10 extra dollars per sale |
00:03:48 | 00:03:51 | they offer these |
00:03:49 | 00:03:53 | portable smoothies that are ready to |
00:03:51 | 00:03:53 | blend which is honestly the perfect |
00:03:53 | 00:03:56 | upsell |
00:03:53 | 00:03:58 | you can also subscribe to get them every |
00:03:56 | 00:04:00 | single month which is genius |
00:03:58 | 00:04:02 | it just allows them to increase their |
00:04:00 | 00:04:05 | recurring revenue get another blend jet |
00:04:02 | 00:04:07 | you get this insulated sleeve recipe |
00:04:05 | 00:04:09 | book and even an insulated tote bag when |
00:04:07 | 00:04:11 | you factor in all of this this is |
00:04:09 | 00:04:14 | probably taking their aov from around 50 |
00:04:11 | 00:04:16 | to 70 80 even a hundred dollars per sale |
00:04:14 | 00:04:18 | so if you were to go out there and try |
00:04:16 | 00:04:19 | to sell the same exact product |
00:04:18 | 00:04:21 | it just wouldn't work if they're |
00:04:19 | 00:04:23 | advertising on facebook and you're |
00:04:21 | 00:04:24 | advertising on facebook they can spend |
00:04:23 | 00:04:25 | way more money than you to get a |
00:04:24 | 00:04:26 | customer |
00:04:25 | 00:04:28 | it's the exact same way i run my |
00:04:26 | 00:04:30 | business and i highly advise you to look |
00:04:28 | 00:04:31 | at yours in the same way |
00:04:30 | 00:04:33 | another thing worth mentioning about |
00:04:31 | 00:04:34 | them is that they have a ton of really |
00:04:33 | 00:04:36 | nice |
00:04:34 | 00:04:38 | custom content if you click on every |
00:04:36 | 00:04:40 | single color of their product |
00:04:38 | 00:04:42 | you're gonna see amazing content you're |
00:04:40 | 00:04:42 | gonna see really high quality photos |
00:04:42 | 00:04:43 | that |
00:04:42 | 00:04:46 | really stand out and capture your |
00:04:43 | 00:04:47 | attention as you scroll |
00:04:46 | 00:04:50 | you're gonna once again see really high |
00:04:47 | 00:04:52 | quality videos and images that |
00:04:50 | 00:04:54 | just give that wow factor and make you |
00:04:52 | 00:04:55 | feel like these are the guys for the |
00:04:54 | 00:04:57 | product |
00:04:55 | 00:04:58 | they show everything really close really |
00:04:57 | 00:05:00 | high def |
00:04:58 | 00:05:02 | and it just makes you honestly want to |
00:05:00 | 00:05:04 | buy the product custom content is so |
00:05:02 | 00:05:05 | important and it makes all the |
00:05:04 | 00:05:06 | difference when building a brand like |
00:05:05 | 00:05:08 | this |
00:05:06 | 00:05:10 | even if you're nice with photoshop and |
00:05:08 | 00:05:12 | you put your logo all over the image |
00:05:10 | 00:05:13 | and the box nothing beats having your |
00:05:12 | 00:05:16 | own video that stands out from the |
00:05:13 | 00:05:17 | competition the product itself is really |
00:05:16 | 00:05:19 | simple but they've made it look like |
00:05:17 | 00:05:20 | something revolutionary with this |
00:05:19 | 00:05:22 | content the last thing worth mentioning |
00:05:20 | 00:05:25 | on their product page is they have |
00:05:22 | 00:05:27 | a ton of reviews it is insane every |
00:05:25 | 00:05:28 | single day it seems like they're getting |
00:05:27 | 00:05:31 | one to two new reviews |
00:05:28 | 00:05:33 | which once again just makes it look like |
00:05:31 | 00:05:35 | the best brand for this product |
00:05:33 | 00:05:37 | if you were shopping around for a |
00:05:35 | 00:05:38 | portable blender you'd probably end up |
00:05:37 | 00:05:40 | going with them as opposed to even |
00:05:38 | 00:05:42 | buying it from amazon because the ones |
00:05:40 | 00:05:44 | on amazon look like knockoffs people |
00:05:42 | 00:05:46 | always worry about competing with amazon |
00:05:44 | 00:05:47 | but if you truly create the best product |
00:05:46 | 00:05:50 | and experience for your customers |
00:05:47 | 00:05:51 | amazon is not a worry for scaling your |
00:05:50 | 00:05:52 | business and of course you could always |
00:05:51 | 00:05:53 | put your product |
00:05:52 | 00:05:55 | on there as well because people are |
00:05:53 | 00:05:56 | gonna be searching for it anyway now how |
00:05:55 | 00:05:58 | are they getting their traffic there's |
00:05:56 | 00:06:00 | three main ways that i found and they're |
00:05:58 | 00:06:01 | the exact same ones that i use |
00:06:00 | 00:06:04 | in my business so the first one of |
00:06:01 | 00:06:06 | course is facebook ads they are running |
00:06:04 | 00:06:08 | a ton of facebook ads they're probably |
00:06:06 | 00:06:09 | running over a thousand different |
00:06:08 | 00:06:12 | facebook ads right now |
00:06:09 | 00:06:14 | all different types some are educational |
00:06:12 | 00:06:15 | some are review based |
00:06:14 | 00:06:18 | some are just simple photos of the |
00:06:15 | 00:06:20 | product they're basically just blasting |
00:06:18 | 00:06:22 | their audience as much |
00:06:20 | 00:06:24 | as possible with content of their |
00:06:22 | 00:06:25 | product after people come to your |
00:06:24 | 00:06:27 | website one time |
00:06:25 | 00:06:29 | it's just a massive retargeting flow |
00:06:27 | 00:06:30 | with tons of custom and really nice |
00:06:29 | 00:06:31 | content |
00:06:30 | 00:06:33 | that demonstrates the value of your |
00:06:31 | 00:06:35 | brand typically you want to have a video |
00:06:33 | 00:06:37 | that's designed for cold traffic for |
00:06:35 | 00:06:38 | people that have never heard of you |
00:06:37 | 00:06:41 | that demonstrates your product and what |
00:06:38 | 00:06:44 | it's going to do for them this is theirs |
00:06:41 | 00:06:47 | big blenders are messy |
00:06:44 | 00:06:49 | meet blendjet 2 the next gem blender |
00:06:47 | 00:06:50 | so they basically show the problem of |
00:06:49 | 00:06:52 | regular blenders and show their product |
00:06:50 | 00:06:54 | as the better solution even though that |
00:06:52 | 00:06:54 | whole situation happened to me with |
00:06:54 | 00:06:56 | their product too |
00:06:54 | 00:06:58 | and then after you get hit with that ad |
00:06:56 | 00:07:01 | they re-target you with discounts with |
00:06:58 | 00:07:02 | sales with customer testimonials |
00:07:01 | 00:07:04 | until you end up purchasing it's really |
00:07:02 | 00:07:06 | good inspiration for anybody out there |
00:07:04 | 00:07:08 | running a brand and i highly suggest you |
00:07:06 | 00:07:10 | study their facebook ads so their second |
00:07:08 | 00:07:12 | major stream of traffic is youtube and |
00:07:10 | 00:07:13 | google ads i get their youtube ads |
00:07:12 | 00:07:15 | pretty much every single day and they |
00:07:13 | 00:07:17 | follow the same exact strategy as |
00:07:15 | 00:07:19 | facebook they have a cold traffic ad |
00:07:17 | 00:07:21 | that's designed to introduce you to |
00:07:19 | 00:07:22 | their product and why you need to buy it |
00:07:21 | 00:07:24 | and then they have a bunch of |
00:07:22 | 00:07:25 | retargeting ads just to get you |
00:07:24 | 00:07:27 | interested to come back and buy this |
00:07:25 | 00:07:29 | right here is their cold traffic ad and |
00:07:27 | 00:07:31 | as you can see in just the last four |
00:07:29 | 00:07:32 | months it's got over five million views |
00:07:31 | 00:07:35 | which is huge on youtube ads |
00:07:32 | 00:07:36 | this is the number one gift this holiday |
00:07:35 | 00:07:39 | season |
00:07:36 | 00:07:41 | the all-new blendjet 2 portable blender |
00:07:39 | 00:07:43 | packs so much power and innovation |
00:07:41 | 00:07:45 | it's five times more powerful than the |
00:07:43 | 00:07:48 | original and can last through almost |
00:07:45 | 00:07:49 | anything just demonstrating the benefits |
00:07:48 | 00:07:51 | of the product and why you should check |
00:07:49 | 00:07:53 | it out and buy and then basically they |
00:07:51 | 00:07:55 | just retarget with videos like this |
00:07:53 | 00:07:57 | this girl reviewing the product they |
00:07:55 | 00:07:59 | have another video of |
00:07:57 | 00:08:01 | people blending different things in the |
00:07:59 | 00:08:04 | blend yet which is actually really smart |
00:08:01 | 00:08:05 | it's just her blending different roses |
00:08:04 | 00:08:07 | and nuts and celery |
00:08:05 | 00:08:08 | all in this product just to show you |
00:08:07 | 00:08:10 | that this thing actually works and as |
00:08:08 | 00:08:10 | you can see this ad is doing extremely |
00:08:10 | 00:08:12 | well |
00:08:10 | 00:08:14 | people in the comments are even saying |
00:08:12 | 00:08:15 | this is the first ad i watched all the |
00:08:14 | 00:08:17 | way through |
00:08:15 | 00:08:18 | i had this as an ad and it was super |
00:08:17 | 00:08:20 | satisfying to search it up |
00:08:18 | 00:08:22 | this is a really good ad that they made |
00:08:20 | 00:08:23 | a ton of money off of in terms of their |
00:08:22 | 00:08:25 | google ads they're basically just |
00:08:23 | 00:08:27 | running basic shopping and search |
00:08:25 | 00:08:28 | campaigns so when you search up blendjet |
00:08:27 | 00:08:30 | or portable blender |
00:08:28 | 00:08:32 | they pop right up and the last stream of |
00:08:30 | 00:08:34 | traffic that they're pushing heavily is |
00:08:32 | 00:08:35 | youtube influencers so if you search |
00:08:34 | 00:08:37 | blendjet2 on youtube |
00:08:35 | 00:08:39 | you're gonna see a ton of videos of |
00:08:37 | 00:08:40 | people reviewing and giving feedback on |
00:08:39 | 00:08:42 | the product some people hate it |
00:08:40 | 00:08:44 | some people like it but regardless a lot |
00:08:42 | 00:08:45 | of people are getting this and making |
00:08:44 | 00:08:47 | videos off of it |
00:08:45 | 00:08:49 | this is really good because i know that |
00:08:47 | 00:08:50 | when i'm about to buy something i always |
00:08:49 | 00:08:51 | search it up and look up reviews on |
00:08:50 | 00:08:53 | youtube |
00:08:51 | 00:08:54 | and this product has a ton of them of |
00:08:53 | 00:08:56 | course they're using instagram |
00:08:54 | 00:08:58 | influencers as well but it seems like |
00:08:56 | 00:09:00 | they're doing a bigger push on youtube |
00:08:58 | 00:09:02 | so overall this simple brand is |
00:09:00 | 00:09:03 | absolutely crushing it making over 2.5 |
00:09:02 | 00:09:05 | million dollars |
00:09:03 | 00:09:07 | every single month they're not doing |
00:09:05 | 00:09:09 | anything too revolutionary but they're |
00:09:07 | 00:09:10 | focusing on a few major principles that |
00:09:09 | 00:09:12 | you need to adopt |
00:09:10 | 00:09:14 | they've created the highest quality |
00:09:12 | 00:09:16 | product and become the number one seller |
00:09:14 | 00:09:18 | for this product this is super important |
00:09:16 | 00:09:20 | because with drop shipping |
00:09:18 | 00:09:21 | anybody can come in and copy your |
00:09:20 | 00:09:22 | product like that so if you take the |
00:09:21 | 00:09:24 | time |
00:09:22 | 00:09:26 | to develop your product brand it make it |
00:09:24 | 00:09:27 | the best quality |
00:09:26 | 00:09:29 | out there it makes it significantly |
00:09:27 | 00:09:30 | harder for anybody to come and compete |
00:09:29 | 00:09:32 | against you |
00:09:30 | 00:09:33 | custom content is what separates you |
00:09:32 | 00:09:35 | from everybody else because it's |
00:09:33 | 00:09:36 | exclusively yours and from a customer's |
00:09:35 | 00:09:38 | perspective |
00:09:36 | 00:09:40 | it makes them trust your brand so much |
00:09:38 | 00:09:42 | more when they see a nice quality video |
00:09:40 | 00:09:44 | of your product with your logo with |
00:09:42 | 00:09:45 | somebody else holding it |
00:09:44 | 00:09:47 | they don't feel like they're gonna get |
00:09:45 | 00:09:49 | scammed or this is some fake product |
00:09:47 | 00:09:51 | they understand that it's legit and it's |
00:09:49 | 00:09:52 | backed up by those videos and photos |
00:09:51 | 00:09:54 | that you have |
00:09:52 | 00:09:56 | not to mention with custom content |
00:09:54 | 00:09:58 | nobody can steal your stuff and nobody |
00:09:56 | 00:09:59 | can clone your website in the same way |
00:09:58 | 00:10:01 | custom photos and videos take your |
00:09:59 | 00:10:03 | website and landing page to the next |
00:10:01 | 00:10:04 | level and blender is a perfect example |
00:10:03 | 00:10:06 | of that lastly |
00:10:04 | 00:10:08 | they hit every single stream of traffic |
00:10:06 | 00:10:10 | i know i just showed you three |
00:10:08 | 00:10:12 | but these guys are marketing everywhere |
00:10:10 | 00:10:15 | facebook instagram youtube |
00:10:12 | 00:10:16 | google pinterest tiktok influencers |
00:10:15 | 00:10:18 | these guys are hitting |
00:10:16 | 00:10:20 | every single channel and i think that |
00:10:18 | 00:10:22 | that's hands down one of the reasons why |
00:10:20 | 00:10:23 | they're so consistently successful |
00:10:22 | 00:10:25 | if you put all of your attention into |
00:10:23 | 00:10:26 | one stream of traffic you're destined to |
00:10:25 | 00:10:28 | fail eventually |
00:10:26 | 00:10:30 | even if you scale extremely high all it |
00:10:28 | 00:10:32 | takes is one issue for that whole |
00:10:30 | 00:10:33 | traffic source to get shut down so if |
00:10:32 | 00:10:35 | you can adopt these three principles |
00:10:33 | 00:10:36 | you can build a pretty big brand and |
00:10:35 | 00:10:38 | these are the exact same principles that |
00:10:36 | 00:10:40 | i'm following in my own brand next week |
00:10:38 | 00:10:42 | i'm about to surpass a million dollars |
00:10:40 | 00:10:44 | in sales with this brand |
00:10:42 | 00:10:45 | and i highly attribute it to following |
00:10:44 | 00:10:46 | these principles so i hope you guys |
00:10:45 | 00:10:48 | enjoyed this video |
00:10:46 | 00:10:50 | if you did make sure to give me a thumbs |
00:10:48 | 00:10:50 | up and subscribe for more videos just |
00:10:50 | 00:10:52 | like this |
00:10:50 | 00:10:54 | i have an absolute banger planned for |
00:10:52 | 00:10:56 | you guys next week one of my friends is |
00:10:54 | 00:10:57 | making over a million dollars a month |
00:10:56 | 00:10:58 | selling hoodies and i'm gonna be going |
00:10:57 | 00:11:00 | over to his warehouse |
00:10:58 | 00:11:02 | interviewing him and breaking down |
00:11:00 | 00:11:03 | exactly how he's doing it so stay tuned |
00:11:02 | 00:11:06 | for that video next week |
00:11:03 | 00:11:09 | i hope you guys have an amazing weekend |
00:11:06 | 00:11:09 | i'll tok to you very soon |
00:11:12 | 00:11:15 | peace |