$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

Published on: December 6 2022 by Shri Kanase

$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

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$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

startTime	durationTime	text
00:00:00	00:00:05	yo what is going on everybody shri
00:00:02	00:00:09	kanasa here so 23
00:00:05	00:00:12	363 dollars in seven days case study now
00:00:09	00:00:14	these results are not crazy results at
00:00:12	00:00:15	all a lot of people look at this number
00:00:14	00:00:18	and think that that is an absolutely
00:00:15	00:00:21	insane number and it's almost impossible
00:00:18	00:00:23	to do but trust me that is far from the
00:00:21	00:00:25	case i used to think the same when i
00:00:23	00:00:27	first began with shopify drop shipping
00:00:25	00:00:29	and i've done a lot of larger numbers
00:00:27	00:00:31	than these in the 70s but this seven day
00:00:29	00:00:33	case study is actually a special one
00:00:31	00:00:36	simply because the time period before
00:00:33	00:00:38	the last seven days was actually quite a
00:00:36	00:00:40	rough time period for the shopify drop
00:00:38	00:00:42	shipping store and this is one of my
00:00:40	00:00:45	main shopify general stores that i run
00:00:42	00:00:47	via google ads a lot of people don't
00:00:45	00:00:48	really share their downs when they're
00:00:47	00:00:50	not really doing that well but this
00:00:48	00:00:52	store was actually one that was not
00:00:50	00:00:54	performing the best before this last
00:00:52	00:00:56	seven day time period simply because of
00:00:54	00:00:58	the change in season from august to
00:00:56	00:01:01	september people go from buying summer
00:00:58	00:01:03	stuff to winter stuff and this change
00:01:01	00:01:05	can be one of the most drastik downfalls
00:01:03	00:01:07	when it comes to shopify drop shipping
00:01:05	00:01:10	simply because of the change in buying
00:01:07	00:01:12	intent buying volume a lot of the old
00:01:10	00:01:14	products start to die out new products
00:01:12	00:01:16	start to kind of sell but during this
00:01:14	00:01:18	time period it's a very uncertain time
00:01:16	00:01:20	period simply because of the change in
00:01:18	00:01:22	seasonality but without wasting any more
00:01:20	00:01:25	time let's just get right into it and
00:01:22	00:01:27	see exactly how i was able to do over
00:01:25	00:01:28	three thousand dollars in the past seven
00:01:27	00:01:30	days first thing you'll have to do in
00:01:28	00:01:32	order to find any type of success with
00:01:30	00:01:34	this video however is to destroy the
00:01:32	00:01:36	like button down below until it turns
00:01:34	00:01:38	blue prom is not gonna take more than
00:01:36	00:01:39	two quick seconds okay hopefully you
00:01:38	00:01:42	have destroyed the like button down
00:01:39	00:01:44	below but i have order metrics open for
00:01:42	00:01:46	you guys right here and what i'm gonna
00:01:44	00:01:48	do is i'm gonna refresh this page just
00:01:46	00:01:50	so you guys know that this is 100 real
00:01:48	00:01:53	data nothing that i just photoshopped or
00:01:50	00:01:54	inspect elemented so as you guys can see
00:01:53	00:01:56	twenty three thousand three hundred
00:01:54	00:01:57	sixty three dollars with about eleven
00:01:56	00:01:59	thousand dollars in cost of goods there
00:01:57	00:02:01	are twenty five percent of the orders
00:01:59	00:02:03	missing cost of goods as they have not
00:02:01	00:02:05	been fully ordered yet but we're going
00:02:03	00:02:07	to count this in when we calculate the
00:02:05	00:02:09	overall profits for this but this is
00:02:07	00:02:11	pretty much how it looks right here if
00:02:09	00:02:14	we look at the chart this is how the
00:02:11	00:02:16	chart looks so far some ups and downs of
00:02:14	00:02:17	course that's just how business works
00:02:16	00:02:20	but that is pretty much it for the
00:02:17	00:02:22	actual data let's move on now to our
00:02:20	00:02:25	actual slides to go over exactly how i
00:02:22	00:02:28	was able to do this so again 23 grand in
00:02:25	00:02:31	about 70. that roughly equates to a
00:02:28	00:02:33	little over 3 000 per day in sales about
00:02:31	00:02:36	3 500 but this is the complete case
00:02:33	00:02:38	study on how i was able to do this
00:02:36	00:02:40	before we go into exactly what the ads
00:02:38	00:02:42	were products and so forth let's do a
00:02:40	00:02:43	quick breakdown of the store so right
00:02:42	00:02:47	here as you guys can see i've done
00:02:43	00:02:49	roughly 23 363 dollars in sales with
00:02:47	00:02:51	about three thousand dollars of cost of
00:02:49	00:02:53	goods that it did not really as you guys
00:02:51	00:02:55	saw with the cost of the goods section
00:02:53	00:02:57	on order metrics it was not fully there
00:02:55	00:02:59	and right here total cost again fourteen
00:02:57	00:03:02	thousand dollars with the miscellaneous
00:02:59	00:03:04	expenses because i have four employees
00:03:02	00:03:05	for this store doing a variety of
00:03:04	00:03:07	different tasks i have different apps
00:03:05	00:03:10	for the store transaction fees that
00:03:07	00:03:13	equates to about 700 within the past
00:03:10	00:03:15	seven days for the ads if we go onto our
00:03:13	00:03:18	google ads dashboard we can see that
00:03:15	00:03:20	from september 23rd to september 29th we
00:03:18	00:03:22	have spent roughly right over here four
00:03:20	00:03:24	thousand seven hundred forty one dollars
00:03:22	00:03:26	and sixty seven cents that's just via
00:03:24	00:03:28	google ads only this conversion value
00:03:26	00:03:31	right here it's not fully up to date as
00:03:28	00:03:33	google takes just 14 days even around
00:03:31	00:03:36	seven days to really allocate all of the
00:03:33	00:03:38	proper data to the proper campaigns and
00:03:36	00:03:40	proper products so trust me when i say
00:03:38	00:03:42	that 99 of the sales from the store came
00:03:40	00:03:44	from google ad simply because for the
00:03:42	00:03:45	other platforms as you guys will soon
00:03:44	00:03:48	see i'm not really using them heavily
00:03:45	00:03:50	but in total i did spend about five
00:03:48	00:03:52	thousand dollars give or take with the
00:03:50	00:03:55	ads which brings me to a total profit of
00:03:52	00:03:57	about three thousand six hundred dollars
00:03:55	00:03:59	and that is about fifteen percent in
00:03:57	00:04:01	profit margins after paying for
00:03:59	00:04:04	employees doing all of those expenses
00:04:01	00:04:05	and such in the last seven days plus i'm
00:04:04	00:04:08	not really counting the credit card
00:04:05	00:04:10	points but just for paying all of these
00:04:08	00:04:11	expenses i was able to get a large sum
00:04:10	00:04:13	of credit card points which have not
00:04:11	00:04:15	added to the profits so that should make
00:04:13	00:04:17	this number go a little bit higher than
00:04:15	00:04:19	what it is currently if you guys want me
00:04:17	00:04:21	to do a video on credit card points how
00:04:19	00:04:22	that works for drop shipping the best
00:04:21	00:04:24	credit cards and so forth leave a
00:04:22	00:04:26	comment down below and i will look into
00:04:24	00:04:27	that but three thousand six hundred
00:04:26	00:04:30	dollars for the past seven days and
00:04:27	00:04:32	about net profit moving on now to the ad
00:04:30	00:04:34	section this is where it gets a little
00:04:32	00:04:36	bit interesting so as i mentioned google
00:04:34	00:04:38	ads was 99
00:04:36	00:04:40	of my results i'm not really running ads
00:04:38	00:04:43	anywhere else besides google at this
00:04:40	00:04:45	point one reason why this case study is
00:04:43	00:04:47	special for me was because if we look at
00:04:45	00:04:49	the data before the last seven days so
00:04:47	00:04:51	if we go back and if we look at order
00:04:49	00:04:53	metrics for this month we can see that
00:04:51	00:04:55	as a total in this month this store has
00:04:53	00:04:57	done seventy three thousand dollars not
00:04:55	00:04:59	the best number because i've done a lot
00:04:57	00:05:02	of larger numbers within the month for
00:04:59	00:05:03	the store in fact on average this store
00:05:02	00:05:05	does a hundred thousand dollars minimum
00:05:03	00:05:07	so seventy three thousand dollars is
00:05:05	00:05:09	actually a low number of course august
00:05:07	00:05:11	wasn't the best month either so
00:05:09	00:05:12	comparing to august this month was
00:05:11	00:05:14	definitely better but the reason why
00:05:12	00:05:16	this case study is so special is because
00:05:14	00:05:19	as you guys see at the end of august
00:05:16	00:05:20	early september the sales were decent
00:05:19	00:05:23	but they were not where i wanted them to
00:05:20	00:05:25	be as you guys can see a lot of ups and
00:05:23	00:05:27	downs a lot of days when things were
00:05:25	00:05:29	kind of going bad and that was simply
00:05:27	00:05:31	because of the transition from the
00:05:29	00:05:34	season so from going from summer into
00:05:31	00:05:35	fall and winter this happens year after
00:05:34	00:05:38	year where people and they're buying
00:05:35	00:05:41	intent buying trend completely changes
00:05:38	00:05:43	so this causes a lot of old products
00:05:41	00:05:44	which are winning products to die out
00:05:43	00:05:47	during this time period when products
00:05:44	00:05:49	start to die out the google ads campaign
00:05:47	00:05:51	it kind of becomes a little bit anxious
00:05:49	00:05:53	it kind of starts going off spending a
00:05:51	00:05:55	lot of budget unnecessarily and just
00:05:53	00:05:58	going crazy if you can call it that this
00:05:55	00:06:00	is simply because of the changing data
00:05:58	00:06:02	google works on an algorithm basis if
00:06:00	00:06:04	you change the data that you're feeding
00:06:02	00:06:05	google obviously it's going to react to
00:06:04	00:06:07	that data it's going to react to that
00:06:05	00:06:09	change it may not always be a good
00:06:07	00:06:11	reaction and a lot of the times it's
00:06:09	00:06:14	actually not because google absolutely
00:06:11	00:06:16	goes crazy it likes to work with data
00:06:14	00:06:18	that is already comfortable with it
00:06:16	00:06:20	already knows and so forth so during the
00:06:18	00:06:22	summer time it was working with data
00:06:20	00:06:24	related to the summer products it was
00:06:22	00:06:25	well aware of that it knew what the
00:06:24	00:06:27	audience wanted what people were
00:06:25	00:06:29	searching for and it was doing an
00:06:27	00:06:31	amazing job showing it to the right
00:06:29	00:06:33	audience come september things just go
00:06:31	00:06:35	off the clip simply because of the
00:06:33	00:06:37	changing data google needs a lot of
00:06:35	00:06:39	extra time to kind of adapt to this
00:06:37	00:06:41	change in this case it took about 15
00:06:39	00:06:44	days and the campaigns within this ad
00:06:41	00:06:46	account are running at around 700 a day
00:06:44	00:06:49	in budget so despite having such a big
00:06:46	00:06:50	budget it took about a half a month for
00:06:49	00:06:52	the data to kind of get back on track
00:06:50	00:06:54	but around the 15th or so as you guys
00:06:52	00:06:56	can see things took a little bit of a
00:06:54	00:06:58	better turn i also changed my main
00:06:56	00:07:00	google shopping campaign from maximized
00:06:58	00:07:03	clicks into target roads and i set the
00:07:00	00:07:05	target row as percentage at 344 percent
00:07:03	00:07:08	now prior to september 15th looking at
00:07:05	00:07:11	the last 14 days worth of data it was
00:07:08	00:07:13	nowhere close to 344 however i still
00:07:11	00:07:15	decided to set it at that to roast
00:07:13	00:07:17	simply because i did not want my
00:07:15	00:07:18	campaign performing at any percentage
00:07:17	00:07:21	lower than that that would put me at a
00:07:18	00:07:24	total loss which i did not want so i did
00:07:21	00:07:25	that i went in and i changed it to 344
00:07:24	00:07:28	so as you guys can see the sales started
00:07:25	00:07:29	to kind of become greater after that
00:07:28	00:07:31	point so at the highest peak it was
00:07:29	00:07:33	around four thousand dollars on
00:07:31	00:07:35	september 18th of course there were ups
00:07:33	00:07:37	and downs like normal that's just how
00:07:35	00:07:39	google ads works but overall compared to
00:07:37	00:07:41	this period this period was when it was
00:07:39	00:07:44	starting to go back up and today so far
00:07:41	00:07:47	we have done about four 4 800 in sales
00:07:44	00:07:50	it is 7 30 p.m right now that means by
00:07:47	00:07:53	12 a.m it should go above 5 000 in sales
00:07:50	00:07:55	so just a little tweak and the campaign
00:07:53	00:07:57	did the trick and of course this was
00:07:55	00:07:59	actually not even a little trick it was
00:07:57	00:08:02	a big change because changing the entire
00:07:59	00:08:04	bidding strategy for a campaign which
00:08:02	00:08:06	has done over six figures in sales this
00:08:04	00:08:09	campaign if we go back and look at the
00:08:06	00:08:11	all-time data especially
00:08:09	00:08:13	we can see just how much this campaign
00:08:11	00:08:15	has spent so looking at all time and
00:08:13	00:08:16	just ranking by the overall cost this
00:08:15	00:08:18	campaign at the top is my general
00:08:16	00:08:20	testing campaign running a three hundred
00:08:18	00:08:24	dollars a day budget as you guys can see
00:08:20	00:08:27	over time it had spent 171 000 and sales
00:08:24	00:08:30	got me back 700 grand in sales so this
00:08:27	00:08:31	was a campaign with a lot of data i
00:08:30	00:08:34	decided to make that big change for
00:08:31	00:08:36	maximize clicks which it had been at for
00:08:34	00:08:37	the past year and a half to troas
00:08:36	00:08:39	because the results that i was getting
00:08:37	00:08:41	recently were just not profitable they
00:08:39	00:08:43	were not what i was expecting so this
00:08:41	00:08:46	change had to be done and in the past
00:08:43	00:08:48	seven days the change has paid off so
00:08:46	00:08:50	one thing i want you to take from this
00:08:48	00:08:52	is always be willing to make new changes
00:08:50	00:08:54	despite how big of a change that is i
00:08:52	00:08:56	could have just stuck to that maximize
00:08:54	00:08:58	click strategy because that is what had
00:08:56	00:08:59	worked that is what i was comfortable
00:08:58	00:09:01	with but i decided to do something else
00:08:59	00:09:03	and fortunately it did end up working at
00:09:01	00:09:05	least within the last seven days but in
00:09:03	00:09:06	addition to that shopping campaign
00:09:05	00:09:08	another thing i was doing was i was
00:09:06	00:09:11	creating a bunch of different standalone
00:09:08	00:09:12	campaigns for my main winning products
00:09:11	00:09:16	with more than five sales within the
00:09:12	00:09:18	last seven days or 1.0 row as above the
00:09:16	00:09:21	breakeven point so for instance if one
00:09:18	00:09:23	of my product had a break in with robust
00:09:21	00:09:25	of 3.0 i would want to create a
00:09:23	00:09:27	standalone campaign for that if the
00:09:25	00:09:30	robust currently within the last seven
00:09:27	00:09:32	days for that was 4.0 or above so either
00:09:30	00:09:35	or situation here either it has five
00:09:32	00:09:37	steals or more profitably or 1.0 row as
00:09:35	00:09:38	above the break even i'm creating
00:09:37	00:09:40	standalone campaigns for that and i did
00:09:38	00:09:42	that very rigorously within the last
00:09:40	00:09:44	seven days as you guys saw i had a bunch
00:09:42	00:09:47	of campaigns running in addition i was
00:09:44	00:09:49	screening search ads skags to be exact
00:09:47	00:09:51	for some of my main winning products not
00:09:49	00:09:54	in the hopes of that skags campaign
00:09:51	00:09:57	getting me sales but rather for that
00:09:54	00:09:59	scabs campaign to feed data to my main
00:09:57	00:10:01	standalone campaign and this is how
00:09:59	00:10:03	google works if you create a search
00:10:01	00:10:05	campaign what google does is it shows
00:10:03	00:10:08	that search campaign to a bunch of new
00:10:05	00:10:10	keywords within that search campaign and
00:10:08	00:10:12	then it takes that data within that
00:10:10	00:10:14	search campaign and whatever keywords it
00:10:12	00:10:16	has found and kind of distributes that
00:10:14	00:10:18	data over to the standalone campaign for
00:10:16	00:10:19	that same exact product and that is
00:10:18	00:10:21	where i've been seeing a lot of
00:10:19	00:10:22	profitable results not from the search
00:10:21	00:10:24	campaign but rather from the standalone
00:10:22	00:10:25	campaign so something you definitely
00:10:24	00:10:27	want to give a go once you have that
00:10:25	00:10:29	search campaign running just let it run
00:10:27	00:10:31	in the background it's fine if it loses
00:10:29	00:10:33	money because in the end you want that
00:10:31	00:10:34	campaign to feed data to the standalone
00:10:33	00:10:36	campaign and get your results that way
00:10:34	00:10:38	but in addition to google ads half a
00:10:36	00:10:40	percent of sales came from bing nothing
00:10:38	00:10:42	different from what i've already shown
00:10:40	00:10:43	in my youtube channel you can watch my
00:10:42	00:10:45	video on bing ads if you want to know
00:10:43	00:10:48	more about it but two general testing
00:10:45	00:10:50	campaigns won high bid at 40 cent
00:10:48	00:10:52	another low bid at 10 cents and along
00:10:50	00:10:54	with that i had a company search
00:10:52	00:10:56	campaign running which is the basic norm
00:10:54	00:10:58	that i usually have in addition to that
00:10:56	00:10:59	i had facebook ads running again half a
00:10:58	00:11:01	percent came from there but just
00:10:59	00:11:03	retargeting nothing too crazy maybe
00:11:01	00:11:05	testing a product here or there the
00:11:03	00:11:08	majority from google ads and finally
00:11:05	00:11:10	free pinterest organic traffic in order
00:11:08	00:11:12	to receive that you want to just have
00:11:10	00:11:14	pins on your pinterest account and just
00:11:12	00:11:15	keep on pinning new products that you
00:11:14	00:11:17	add onto your pinterest account you can
00:11:15	00:11:20	fully automate this by downloading the
00:11:17	00:11:22	pinterest app on your shopify store and
00:11:20	00:11:24	it should pin the products that you add
00:11:22	00:11:26	newly consistent but enough about the
00:11:24	00:11:28	ads moving on now to the product section
00:11:26	00:11:30	exactly what was that doing with my
00:11:28	00:11:33	product so during this time period from
00:11:30	00:11:35	late august into early september what i
00:11:33	00:11:37	notiked was that there was a definite
00:11:35	00:11:40	transition of the sales from higher
00:11:37	00:11:42	tiket sales to then lower to mid tiket
00:11:40	00:11:43	sales now this does not mean i was not
00:11:42	00:11:45	getting high tiket sales of course i
00:11:43	00:11:47	was still getting high tiket sales
00:11:45	00:11:49	however the overall sales volume for my
00:11:47	00:11:51	higher tiket sales kind of dropped down
00:11:49	00:11:54	and then my lower and mid tiket item
00:11:51	00:11:56	sales increased significantly in the
00:11:54	00:11:58	process so average order profit for me
00:11:56	00:12:00	decreased from about a hundred dollars a
00:11:58	00:12:02	hundred fifty dollars to about fifty to
00:12:00	00:12:04	sixty dollars because the products that
00:12:02	00:12:05	were selling during this time period had
00:12:04	00:12:07	a product price of around a hundred
00:12:05	00:12:10	dollars to one hundred fifty dollars
00:12:07	00:12:13	whereas before my average sale price was
00:12:10	00:12:14	about 200 and above so that was one of
00:12:13	00:12:16	the biggest differences i saw during
00:12:14	00:12:18	that time period and that is exactly
00:12:16	00:12:20	what is still continuing on to this more
00:12:18	00:12:23	of the lower high tiket sales to medium
00:12:20	00:12:25	high tiket sales and 100 250 is
00:12:23	00:12:26	considered lower high tiket but in
00:12:25	00:12:29	addition what i was doing with my
00:12:26	00:12:32	products is i was sourcing about 99 of
00:12:29	00:12:34	it directly from ebay nowadays i only
00:12:32	00:12:36	fully use ebay if you want to know more
00:12:34	00:12:39	about how i source from ebay you can get
00:12:36	00:12:40	my google ads mastery course which goes
00:12:39	00:12:42	over this shopify store which i'm
00:12:40	00:12:44	covering right here all the strategies
00:12:42	00:12:47	mentioned within it and also how i was
00:12:44	00:12:50	able to do over 1.5 million dollars in
00:12:47	00:12:52	sales since the beginning of 2020 but 99
00:12:50	00:12:54	of the sourcing happens from ebay only
00:12:52	00:12:56	about one percent happens from
00:12:54	00:12:57	aliexpress nowadays even less than that
00:12:56	00:13:00	and i also have a private aliexpress
00:12:57	00:13:01	supplier which uses a faster shipping
00:13:00	00:13:03	method to get my products to my
00:13:01	00:13:05	customers quickly i've personally
00:13:03	00:13:07	realized the importance of having a
00:13:05	00:13:09	business where your products are getting
00:13:07	00:13:11	delivered within a timely manner rather
00:13:09	00:13:13	than within 7 to 22 business days
00:13:11	00:13:14	because that is way too risky you
00:13:13	00:13:17	definitely don't want to be doing that
00:13:14	00:13:19	especially during q4 but in addition i
00:13:17	00:13:22	transitioned from just using generic
00:13:19	00:13:24	ebay suppliers and ebay products to now
00:13:22	00:13:26	selling branded products so for instance
00:13:24	00:13:28	i went from selling a generic tv to now
00:13:26	00:13:30	selling sony tvs and this is just an
00:13:28	00:13:32	example i do not sell tvs but what i'm
00:13:30	00:13:35	trying to say is i was now able to sell
00:13:32	00:13:38	branded products simply because i got
00:13:35	00:13:39	approved to be a reseller for a lot of
00:13:38	00:13:42	these branded products and it is a whole
00:13:39	00:13:44	process to get approved for that i will
00:13:42	00:13:46	be adding the process into my google as
00:13:44	00:13:48	mastery course another reason why you
00:13:46	00:13:50	might want to get that course but i was
00:13:48	00:13:52	able to sell a lot of these branded
00:13:50	00:13:54	products of course with branded products
00:13:52	00:13:56	they already have organic searches
00:13:54	00:13:58	especially if you sell one of the better
00:13:56	00:13:59	branded products which a lot of people
00:13:58	00:14:01	already know about like the good
00:13:59	00:14:04	established brand and i was able to do
00:14:01	00:14:05	that so i was able to establish direct
00:14:04	00:14:07	brand relationships and get special
00:14:05	00:14:10	discounts for those products which let
00:14:07	00:14:12	me then sell those branded items at good
00:14:10	00:14:14	prices and competitive prices but that
00:14:12	00:14:16	was pretty much it for my products
00:14:14	00:14:18	nothing too crazy this brought me into
00:14:16	00:14:21	the back end now what was i doing when
00:14:18	00:14:24	it came to my back end i had a custom
00:14:21	00:14:26	professional video done for my shopify
00:14:24	00:14:29	store meaning within my about us section
00:14:26	00:14:31	now i had a video instead of text which
00:14:29	00:14:33	toked about my store why it was made
00:14:31	00:14:35	and all sorts of stuff you would put
00:14:33	00:14:38	inside about us but rather there was a
00:14:35	00:14:40	spokesperson now toking about my
00:14:38	00:14:41	shopify store within that video that
00:14:40	00:14:43	definitely boosted a lot of credibility
00:14:41	00:14:46	for my shopify store because now there's
00:14:43	00:14:48	a real person on video camera toking
00:14:46	00:14:50	about my store toking about the
00:14:48	00:14:53	shipping times customer service contact
00:14:50	00:14:55	number how to reach us and so forth
00:14:53	00:14:57	while establishing a direct connection
00:14:55	00:14:59	with the viewer so this was really able
00:14:57	00:15:01	to kind of boost my overall conversion
00:14:59	00:15:03	rates my overall trustability that i had
00:15:01	00:15:05	with my customers simply because now i
00:15:03	00:15:07	had a real face attached to this brand
00:15:05	00:15:10	in addition i had one of my customer
00:15:07	00:15:12	service representatives now start taking
00:15:10	00:15:14	phone calls so so i was offering phone
00:15:12	00:15:16	call service to my customers where my
00:15:14	00:15:18	customer service agent was directly
00:15:16	00:15:20	picking up calls answering their queries
00:15:18	00:15:23	and also reaching out to people that
00:15:20	00:15:26	abandoned their cart this led to a 5x in
00:15:23	00:15:28	profits simply because now people were
00:15:26	00:15:31	trusting us more they were able to hear
00:15:28	00:15:33	a voice behind this brand and a lot of
00:15:31	00:15:35	lost sales were able to be recovered in
00:15:33	00:15:37	addition a lot of people who were
00:15:35	00:15:39	wanting to place orders well above a
00:15:37	00:15:40	thousand dollars in sales we were able
00:15:39	00:15:43	to do simply because now there was
00:15:40	00:15:45	somebody guiding the customer toking to
00:15:43	00:15:47	them answering their queries because of
00:15:45	00:15:48	course you want to be toking to
00:15:47	00:15:49	somebody before you spend fifteen
00:15:48	00:15:51	hundred dollars two thousand three
00:15:49	00:15:53	thousand dollars on a product so that
00:15:51	00:15:55	was able to be done via the customer
00:15:53	00:15:57	service agent in addition i had the
00:15:55	00:15:59	email flows and the sms flows redone
00:15:57	00:16:01	because the old flows they were not
00:15:59	00:16:03	really performing that well so what was
00:16:01	00:16:05	done was they were completely revamped
00:16:03	00:16:07	with a lot of new variations added to
00:16:05	00:16:09	see exactly what is going to work the
00:16:07	00:16:11	best in addition the final thing we did
00:16:09	00:16:12	was add upsells and down cells we
00:16:11	00:16:14	revamped them from what they were
00:16:12	00:16:16	previously because of course you need to
00:16:14	00:16:18	be revamping these things looking to see
00:16:16	00:16:20	any new stuff that can be added and
00:16:18	00:16:22	looking to see what else can be changed
00:16:20	00:16:24	because this is a sort of a continuous
00:16:22	00:16:26	testing process you never want to become
00:16:24	00:16:28	complacent with your shopify store
00:16:26	00:16:29	regardless of what you're doing it
00:16:28	00:16:31	whether it is changing stuff on your
00:16:29	00:16:33	website adding new email flows adding
00:16:31	00:16:35	upsells and down cells and so forth you
00:16:33	00:16:37	always want to be trying new stuff out
00:16:35	00:16:38	and seeing where your profit margins are
00:16:37	00:16:41	increasing where your conversion rates
00:16:38	00:16:44	are increasing and so forth but that was
00:16:41	00:16:45	pretty much it for my 23 000 case study
00:16:44	00:16:47	there was nothing else that i was really
00:16:45	00:16:49	doing here these things kind of led up
00:16:47	00:16:51	one after the other in progression to
00:16:49	00:16:53	let me do this amount in sales and that
00:16:51	00:16:55	too profitably again this was really
00:16:53	00:16:57	special because of the past few weeks
00:16:55	00:17:00	worth of data that i was getting and the
00:16:57	00:17:01	overall profitability but again i'm
00:17:00	00:17:03	going to be covering a lot of the things
00:17:01	00:17:05	i mentioned here within my google ads
00:17:03	00:17:06	mastery course if you want more info on
00:17:05	00:17:08	that you can get it i'll leave the link
00:17:06	00:17:10	in the description for that it is google
00:17:08	00:17:12	ads master records but if you found any
00:17:10	00:17:14	type of value in this video destroy that
00:17:12	00:17:17	like button and describe that subscribe
00:17:14	00:17:17	button and i'll see you guys next time

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