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$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

Published on: December 6 2022 by Shri Kanase

$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

The above is a brief introduction to $23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study.

Let's move on to the first section of $23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study!

$23,363 In 7 Days With Google Shopping Ads | Shopify Dropshipping Case Study

startTime durationTime text
00:00:00 00:00:05 yo what is going on everybody shri
00:00:02 00:00:09 kanasa here so 23
00:00:05 00:00:12 363 dollars in seven days case study now
00:00:09 00:00:14 these results are not crazy results at
00:00:12 00:00:15 all a lot of people look at this number
00:00:14 00:00:18 and think that that is an absolutely
00:00:15 00:00:21 insane number and it's almost impossible
00:00:18 00:00:23 to do but trust me that is far from the
00:00:21 00:00:25 case i used to think the same when i
00:00:23 00:00:27 first began with shopify drop shipping
00:00:25 00:00:29 and i've done a lot of larger numbers
00:00:27 00:00:31 than these in the 70s but this seven day
00:00:29 00:00:33 case study is actually a special one
00:00:31 00:00:36 simply because the time period before
00:00:33 00:00:38 the last seven days was actually quite a
00:00:36 00:00:40 rough time period for the shopify drop
00:00:38 00:00:42 shipping store and this is one of my
00:00:40 00:00:45 main shopify general stores that i run
00:00:42 00:00:47 via google ads a lot of people don't
00:00:45 00:00:48 really share their downs when they're
00:00:47 00:00:50 not really doing that well but this
00:00:48 00:00:52 store was actually one that was not
00:00:50 00:00:54 performing the best before this last
00:00:52 00:00:56 seven day time period simply because of
00:00:54 00:00:58 the change in season from august to
00:00:56 00:01:01 september people go from buying summer
00:00:58 00:01:03 stuff to winter stuff and this change
00:01:01 00:01:05 can be one of the most drastik downfalls
00:01:03 00:01:07 when it comes to shopify drop shipping
00:01:05 00:01:10 simply because of the change in buying
00:01:07 00:01:12 intent buying volume a lot of the old
00:01:10 00:01:14 products start to die out new products
00:01:12 00:01:16 start to kind of sell but during this
00:01:14 00:01:18 time period it's a very uncertain time
00:01:16 00:01:20 period simply because of the change in
00:01:18 00:01:22 seasonality but without wasting any more
00:01:20 00:01:25 time let's just get right into it and
00:01:22 00:01:27 see exactly how i was able to do over
00:01:25 00:01:28 three thousand dollars in the past seven
00:01:27 00:01:30 days first thing you'll have to do in
00:01:28 00:01:32 order to find any type of success with
00:01:30 00:01:34 this video however is to destroy the
00:01:32 00:01:36 like button down below until it turns
00:01:34 00:01:38 blue prom is not gonna take more than
00:01:36 00:01:39 two quick seconds okay hopefully you
00:01:38 00:01:42 have destroyed the like button down
00:01:39 00:01:44 below but i have order metrics open for
00:01:42 00:01:46 you guys right here and what i'm gonna
00:01:44 00:01:48 do is i'm gonna refresh this page just
00:01:46 00:01:50 so you guys know that this is 100 real
00:01:48 00:01:53 data nothing that i just photoshopped or
00:01:50 00:01:54 inspect elemented so as you guys can see
00:01:53 00:01:56 twenty three thousand three hundred
00:01:54 00:01:57 sixty three dollars with about eleven
00:01:56 00:01:59 thousand dollars in cost of goods there
00:01:57 00:02:01 are twenty five percent of the orders
00:01:59 00:02:03 missing cost of goods as they have not
00:02:01 00:02:05 been fully ordered yet but we're going
00:02:03 00:02:07 to count this in when we calculate the
00:02:05 00:02:09 overall profits for this but this is
00:02:07 00:02:11 pretty much how it looks right here if
00:02:09 00:02:14 we look at the chart this is how the
00:02:11 00:02:16 chart looks so far some ups and downs of
00:02:14 00:02:17 course that's just how business works
00:02:16 00:02:20 but that is pretty much it for the
00:02:17 00:02:22 actual data let's move on now to our
00:02:20 00:02:25 actual slides to go over exactly how i
00:02:22 00:02:28 was able to do this so again 23 grand in
00:02:25 00:02:31 about 70. that roughly equates to a
00:02:28 00:02:33 little over 3 000 per day in sales about
00:02:31 00:02:36 3 500 but this is the complete case
00:02:33 00:02:38 study on how i was able to do this
00:02:36 00:02:40 before we go into exactly what the ads
00:02:38 00:02:42 were products and so forth let's do a
00:02:40 00:02:43 quick breakdown of the store so right
00:02:42 00:02:47 here as you guys can see i've done
00:02:43 00:02:49 roughly 23 363 dollars in sales with
00:02:47 00:02:51 about three thousand dollars of cost of
00:02:49 00:02:53 goods that it did not really as you guys
00:02:51 00:02:55 saw with the cost of the goods section
00:02:53 00:02:57 on order metrics it was not fully there
00:02:55 00:02:59 and right here total cost again fourteen
00:02:57 00:03:02 thousand dollars with the miscellaneous
00:02:59 00:03:04 expenses because i have four employees
00:03:02 00:03:05 for this store doing a variety of
00:03:04 00:03:07 different tasks i have different apps
00:03:05 00:03:10 for the store transaction fees that
00:03:07 00:03:13 equates to about 700 within the past
00:03:10 00:03:15 seven days for the ads if we go onto our
00:03:13 00:03:18 google ads dashboard we can see that
00:03:15 00:03:20 from september 23rd to september 29th we
00:03:18 00:03:22 have spent roughly right over here four
00:03:20 00:03:24 thousand seven hundred forty one dollars
00:03:22 00:03:26 and sixty seven cents that's just via
00:03:24 00:03:28 google ads only this conversion value
00:03:26 00:03:31 right here it's not fully up to date as
00:03:28 00:03:33 google takes just 14 days even around
00:03:31 00:03:36 seven days to really allocate all of the
00:03:33 00:03:38 proper data to the proper campaigns and
00:03:36 00:03:40 proper products so trust me when i say
00:03:38 00:03:42 that 99 of the sales from the store came
00:03:40 00:03:44 from google ad simply because for the
00:03:42 00:03:45 other platforms as you guys will soon
00:03:44 00:03:48 see i'm not really using them heavily
00:03:45 00:03:50 but in total i did spend about five
00:03:48 00:03:52 thousand dollars give or take with the
00:03:50 00:03:55 ads which brings me to a total profit of
00:03:52 00:03:57 about three thousand six hundred dollars
00:03:55 00:03:59 and that is about fifteen percent in
00:03:57 00:04:01 profit margins after paying for
00:03:59 00:04:04 employees doing all of those expenses
00:04:01 00:04:05 and such in the last seven days plus i'm
00:04:04 00:04:08 not really counting the credit card
00:04:05 00:04:10 points but just for paying all of these
00:04:08 00:04:11 expenses i was able to get a large sum
00:04:10 00:04:13 of credit card points which have not
00:04:11 00:04:15 added to the profits so that should make
00:04:13 00:04:17 this number go a little bit higher than
00:04:15 00:04:19 what it is currently if you guys want me
00:04:17 00:04:21 to do a video on credit card points how
00:04:19 00:04:22 that works for drop shipping the best
00:04:21 00:04:24 credit cards and so forth leave a
00:04:22 00:04:26 comment down below and i will look into
00:04:24 00:04:27 that but three thousand six hundred
00:04:26 00:04:30 dollars for the past seven days and
00:04:27 00:04:32 about net profit moving on now to the ad
00:04:30 00:04:34 section this is where it gets a little
00:04:32 00:04:36 bit interesting so as i mentioned google
00:04:34 00:04:38 ads was 99
00:04:36 00:04:40 of my results i'm not really running ads
00:04:38 00:04:43 anywhere else besides google at this
00:04:40 00:04:45 point one reason why this case study is
00:04:43 00:04:47 special for me was because if we look at
00:04:45 00:04:49 the data before the last seven days so
00:04:47 00:04:51 if we go back and if we look at order
00:04:49 00:04:53 metrics for this month we can see that
00:04:51 00:04:55 as a total in this month this store has
00:04:53 00:04:57 done seventy three thousand dollars not
00:04:55 00:04:59 the best number because i've done a lot
00:04:57 00:05:02 of larger numbers within the month for
00:04:59 00:05:03 the store in fact on average this store
00:05:02 00:05:05 does a hundred thousand dollars minimum
00:05:03 00:05:07 so seventy three thousand dollars is
00:05:05 00:05:09 actually a low number of course august
00:05:07 00:05:11 wasn't the best month either so
00:05:09 00:05:12 comparing to august this month was
00:05:11 00:05:14 definitely better but the reason why
00:05:12 00:05:16 this case study is so special is because
00:05:14 00:05:19 as you guys see at the end of august
00:05:16 00:05:20 early september the sales were decent
00:05:19 00:05:23 but they were not where i wanted them to
00:05:20 00:05:25 be as you guys can see a lot of ups and
00:05:23 00:05:27 downs a lot of days when things were
00:05:25 00:05:29 kind of going bad and that was simply
00:05:27 00:05:31 because of the transition from the
00:05:29 00:05:34 season so from going from summer into
00:05:31 00:05:35 fall and winter this happens year after
00:05:34 00:05:38 year where people and they're buying
00:05:35 00:05:41 intent buying trend completely changes
00:05:38 00:05:43 so this causes a lot of old products
00:05:41 00:05:44 which are winning products to die out
00:05:43 00:05:47 during this time period when products
00:05:44 00:05:49 start to die out the google ads campaign
00:05:47 00:05:51 it kind of becomes a little bit anxious
00:05:49 00:05:53 it kind of starts going off spending a
00:05:51 00:05:55 lot of budget unnecessarily and just
00:05:53 00:05:58 going crazy if you can call it that this
00:05:55 00:06:00 is simply because of the changing data
00:05:58 00:06:02 google works on an algorithm basis if
00:06:00 00:06:04 you change the data that you're feeding
00:06:02 00:06:05 google obviously it's going to react to
00:06:04 00:06:07 that data it's going to react to that
00:06:05 00:06:09 change it may not always be a good
00:06:07 00:06:11 reaction and a lot of the times it's
00:06:09 00:06:14 actually not because google absolutely
00:06:11 00:06:16 goes crazy it likes to work with data
00:06:14 00:06:18 that is already comfortable with it
00:06:16 00:06:20 already knows and so forth so during the
00:06:18 00:06:22 summer time it was working with data
00:06:20 00:06:24 related to the summer products it was
00:06:22 00:06:25 well aware of that it knew what the
00:06:24 00:06:27 audience wanted what people were
00:06:25 00:06:29 searching for and it was doing an
00:06:27 00:06:31 amazing job showing it to the right
00:06:29 00:06:33 audience come september things just go
00:06:31 00:06:35 off the clip simply because of the
00:06:33 00:06:37 changing data google needs a lot of
00:06:35 00:06:39 extra time to kind of adapt to this
00:06:37 00:06:41 change in this case it took about 15
00:06:39 00:06:44 days and the campaigns within this ad
00:06:41 00:06:46 account are running at around 700 a day
00:06:44 00:06:49 in budget so despite having such a big
00:06:46 00:06:50 budget it took about a half a month for
00:06:49 00:06:52 the data to kind of get back on track
00:06:50 00:06:54 but around the 15th or so as you guys
00:06:52 00:06:56 can see things took a little bit of a
00:06:54 00:06:58 better turn i also changed my main
00:06:56 00:07:00 google shopping campaign from maximized
00:06:58 00:07:03 clicks into target roads and i set the
00:07:00 00:07:05 target row as percentage at 344 percent
00:07:03 00:07:08 now prior to september 15th looking at
00:07:05 00:07:11 the last 14 days worth of data it was
00:07:08 00:07:13 nowhere close to 344 however i still
00:07:11 00:07:15 decided to set it at that to roast
00:07:13 00:07:17 simply because i did not want my
00:07:15 00:07:18 campaign performing at any percentage
00:07:17 00:07:21 lower than that that would put me at a
00:07:18 00:07:24 total loss which i did not want so i did
00:07:21 00:07:25 that i went in and i changed it to 344
00:07:24 00:07:28 so as you guys can see the sales started
00:07:25 00:07:29 to kind of become greater after that
00:07:28 00:07:31 point so at the highest peak it was
00:07:29 00:07:33 around four thousand dollars on
00:07:31 00:07:35 september 18th of course there were ups
00:07:33 00:07:37 and downs like normal that's just how
00:07:35 00:07:39 google ads works but overall compared to
00:07:37 00:07:41 this period this period was when it was
00:07:39 00:07:44 starting to go back up and today so far
00:07:41 00:07:47 we have done about four 4 800 in sales
00:07:44 00:07:50 it is 7 30 p.m right now that means by
00:07:47 00:07:53 12 a.m it should go above 5 000 in sales
00:07:50 00:07:55 so just a little tweak and the campaign
00:07:53 00:07:57 did the trick and of course this was
00:07:55 00:07:59 actually not even a little trick it was
00:07:57 00:08:02 a big change because changing the entire
00:07:59 00:08:04 bidding strategy for a campaign which
00:08:02 00:08:06 has done over six figures in sales this
00:08:04 00:08:09 campaign if we go back and look at the
00:08:06 00:08:11 all-time data especially
00:08:09 00:08:13 we can see just how much this campaign
00:08:11 00:08:15 has spent so looking at all time and
00:08:13 00:08:16 just ranking by the overall cost this
00:08:15 00:08:18 campaign at the top is my general
00:08:16 00:08:20 testing campaign running a three hundred
00:08:18 00:08:24 dollars a day budget as you guys can see
00:08:20 00:08:27 over time it had spent 171 000 and sales
00:08:24 00:08:30 got me back 700 grand in sales so this
00:08:27 00:08:31 was a campaign with a lot of data i
00:08:30 00:08:34 decided to make that big change for
00:08:31 00:08:36 maximize clicks which it had been at for
00:08:34 00:08:37 the past year and a half to troas
00:08:36 00:08:39 because the results that i was getting
00:08:37 00:08:41 recently were just not profitable they
00:08:39 00:08:43 were not what i was expecting so this
00:08:41 00:08:46 change had to be done and in the past
00:08:43 00:08:48 seven days the change has paid off so
00:08:46 00:08:50 one thing i want you to take from this
00:08:48 00:08:52 is always be willing to make new changes
00:08:50 00:08:54 despite how big of a change that is i
00:08:52 00:08:56 could have just stuck to that maximize
00:08:54 00:08:58 click strategy because that is what had
00:08:56 00:08:59 worked that is what i was comfortable
00:08:58 00:09:01 with but i decided to do something else
00:08:59 00:09:03 and fortunately it did end up working at
00:09:01 00:09:05 least within the last seven days but in
00:09:03 00:09:06 addition to that shopping campaign
00:09:05 00:09:08 another thing i was doing was i was
00:09:06 00:09:11 creating a bunch of different standalone
00:09:08 00:09:12 campaigns for my main winning products
00:09:11 00:09:16 with more than five sales within the
00:09:12 00:09:18 last seven days or 1.0 row as above the
00:09:16 00:09:21 breakeven point so for instance if one
00:09:18 00:09:23 of my product had a break in with robust
00:09:21 00:09:25 of 3.0 i would want to create a
00:09:23 00:09:27 standalone campaign for that if the
00:09:25 00:09:30 robust currently within the last seven
00:09:27 00:09:32 days for that was 4.0 or above so either
00:09:30 00:09:35 or situation here either it has five
00:09:32 00:09:37 steals or more profitably or 1.0 row as
00:09:35 00:09:38 above the break even i'm creating
00:09:37 00:09:40 standalone campaigns for that and i did
00:09:38 00:09:42 that very rigorously within the last
00:09:40 00:09:44 seven days as you guys saw i had a bunch
00:09:42 00:09:47 of campaigns running in addition i was
00:09:44 00:09:49 screening search ads skags to be exact
00:09:47 00:09:51 for some of my main winning products not
00:09:49 00:09:54 in the hopes of that skags campaign
00:09:51 00:09:57 getting me sales but rather for that
00:09:54 00:09:59 scabs campaign to feed data to my main
00:09:57 00:10:01 standalone campaign and this is how
00:09:59 00:10:03 google works if you create a search
00:10:01 00:10:05 campaign what google does is it shows
00:10:03 00:10:08 that search campaign to a bunch of new
00:10:05 00:10:10 keywords within that search campaign and
00:10:08 00:10:12 then it takes that data within that
00:10:10 00:10:14 search campaign and whatever keywords it
00:10:12 00:10:16 has found and kind of distributes that
00:10:14 00:10:18 data over to the standalone campaign for
00:10:16 00:10:19 that same exact product and that is
00:10:18 00:10:21 where i've been seeing a lot of
00:10:19 00:10:22 profitable results not from the search
00:10:21 00:10:24 campaign but rather from the standalone
00:10:22 00:10:25 campaign so something you definitely
00:10:24 00:10:27 want to give a go once you have that
00:10:25 00:10:29 search campaign running just let it run
00:10:27 00:10:31 in the background it's fine if it loses
00:10:29 00:10:33 money because in the end you want that
00:10:31 00:10:34 campaign to feed data to the standalone
00:10:33 00:10:36 campaign and get your results that way
00:10:34 00:10:38 but in addition to google ads half a
00:10:36 00:10:40 percent of sales came from bing nothing
00:10:38 00:10:42 different from what i've already shown
00:10:40 00:10:43 in my youtube channel you can watch my
00:10:42 00:10:45 video on bing ads if you want to know
00:10:43 00:10:48 more about it but two general testing
00:10:45 00:10:50 campaigns won high bid at 40 cent
00:10:48 00:10:52 another low bid at 10 cents and along
00:10:50 00:10:54 with that i had a company search
00:10:52 00:10:56 campaign running which is the basic norm
00:10:54 00:10:58 that i usually have in addition to that
00:10:56 00:10:59 i had facebook ads running again half a
00:10:58 00:11:01 percent came from there but just
00:10:59 00:11:03 retargeting nothing too crazy maybe
00:11:01 00:11:05 testing a product here or there the
00:11:03 00:11:08 majority from google ads and finally
00:11:05 00:11:10 free pinterest organic traffic in order
00:11:08 00:11:12 to receive that you want to just have
00:11:10 00:11:14 pins on your pinterest account and just
00:11:12 00:11:15 keep on pinning new products that you
00:11:14 00:11:17 add onto your pinterest account you can
00:11:15 00:11:20 fully automate this by downloading the
00:11:17 00:11:22 pinterest app on your shopify store and
00:11:20 00:11:24 it should pin the products that you add
00:11:22 00:11:26 newly consistent but enough about the
00:11:24 00:11:28 ads moving on now to the product section
00:11:26 00:11:30 exactly what was that doing with my
00:11:28 00:11:33 product so during this time period from
00:11:30 00:11:35 late august into early september what i
00:11:33 00:11:37 notiked was that there was a definite
00:11:35 00:11:40 transition of the sales from higher
00:11:37 00:11:42 tiket sales to then lower to mid tiket
00:11:40 00:11:43 sales now this does not mean i was not
00:11:42 00:11:45 getting high tiket sales of course i
00:11:43 00:11:47 was still getting high tiket sales
00:11:45 00:11:49 however the overall sales volume for my
00:11:47 00:11:51 higher tiket sales kind of dropped down
00:11:49 00:11:54 and then my lower and mid tiket item
00:11:51 00:11:56 sales increased significantly in the
00:11:54 00:11:58 process so average order profit for me
00:11:56 00:12:00 decreased from about a hundred dollars a
00:11:58 00:12:02 hundred fifty dollars to about fifty to
00:12:00 00:12:04 sixty dollars because the products that
00:12:02 00:12:05 were selling during this time period had
00:12:04 00:12:07 a product price of around a hundred
00:12:05 00:12:10 dollars to one hundred fifty dollars
00:12:07 00:12:13 whereas before my average sale price was
00:12:10 00:12:14 about 200 and above so that was one of
00:12:13 00:12:16 the biggest differences i saw during
00:12:14 00:12:18 that time period and that is exactly
00:12:16 00:12:20 what is still continuing on to this more
00:12:18 00:12:23 of the lower high tiket sales to medium
00:12:20 00:12:25 high tiket sales and 100 250 is
00:12:23 00:12:26 considered lower high tiket but in
00:12:25 00:12:29 addition what i was doing with my
00:12:26 00:12:32 products is i was sourcing about 99 of
00:12:29 00:12:34 it directly from ebay nowadays i only
00:12:32 00:12:36 fully use ebay if you want to know more
00:12:34 00:12:39 about how i source from ebay you can get
00:12:36 00:12:40 my google ads mastery course which goes
00:12:39 00:12:42 over this shopify store which i'm
00:12:40 00:12:44 covering right here all the strategies
00:12:42 00:12:47 mentioned within it and also how i was
00:12:44 00:12:50 able to do over 1.5 million dollars in
00:12:47 00:12:52 sales since the beginning of 2020 but 99
00:12:50 00:12:54 of the sourcing happens from ebay only
00:12:52 00:12:56 about one percent happens from
00:12:54 00:12:57 aliexpress nowadays even less than that
00:12:56 00:13:00 and i also have a private aliexpress
00:12:57 00:13:01 supplier which uses a faster shipping
00:13:00 00:13:03 method to get my products to my
00:13:01 00:13:05 customers quickly i've personally
00:13:03 00:13:07 realized the importance of having a
00:13:05 00:13:09 business where your products are getting
00:13:07 00:13:11 delivered within a timely manner rather
00:13:09 00:13:13 than within 7 to 22 business days
00:13:11 00:13:14 because that is way too risky you
00:13:13 00:13:17 definitely don't want to be doing that
00:13:14 00:13:19 especially during q4 but in addition i
00:13:17 00:13:22 transitioned from just using generic
00:13:19 00:13:24 ebay suppliers and ebay products to now
00:13:22 00:13:26 selling branded products so for instance
00:13:24 00:13:28 i went from selling a generic tv to now
00:13:26 00:13:30 selling sony tvs and this is just an
00:13:28 00:13:32 example i do not sell tvs but what i'm
00:13:30 00:13:35 trying to say is i was now able to sell
00:13:32 00:13:38 branded products simply because i got
00:13:35 00:13:39 approved to be a reseller for a lot of
00:13:38 00:13:42 these branded products and it is a whole
00:13:39 00:13:44 process to get approved for that i will
00:13:42 00:13:46 be adding the process into my google as
00:13:44 00:13:48 mastery course another reason why you
00:13:46 00:13:50 might want to get that course but i was
00:13:48 00:13:52 able to sell a lot of these branded
00:13:50 00:13:54 products of course with branded products
00:13:52 00:13:56 they already have organic searches
00:13:54 00:13:58 especially if you sell one of the better
00:13:56 00:13:59 branded products which a lot of people
00:13:58 00:14:01 already know about like the good
00:13:59 00:14:04 established brand and i was able to do
00:14:01 00:14:05 that so i was able to establish direct
00:14:04 00:14:07 brand relationships and get special
00:14:05 00:14:10 discounts for those products which let
00:14:07 00:14:12 me then sell those branded items at good
00:14:10 00:14:14 prices and competitive prices but that
00:14:12 00:14:16 was pretty much it for my products
00:14:14 00:14:18 nothing too crazy this brought me into
00:14:16 00:14:21 the back end now what was i doing when
00:14:18 00:14:24 it came to my back end i had a custom
00:14:21 00:14:26 professional video done for my shopify
00:14:24 00:14:29 store meaning within my about us section
00:14:26 00:14:31 now i had a video instead of text which
00:14:29 00:14:33 toked about my store why it was made
00:14:31 00:14:35 and all sorts of stuff you would put
00:14:33 00:14:38 inside about us but rather there was a
00:14:35 00:14:40 spokesperson now toking about my
00:14:38 00:14:41 shopify store within that video that
00:14:40 00:14:43 definitely boosted a lot of credibility
00:14:41 00:14:46 for my shopify store because now there's
00:14:43 00:14:48 a real person on video camera toking
00:14:46 00:14:50 about my store toking about the
00:14:48 00:14:53 shipping times customer service contact
00:14:50 00:14:55 number how to reach us and so forth
00:14:53 00:14:57 while establishing a direct connection
00:14:55 00:14:59 with the viewer so this was really able
00:14:57 00:15:01 to kind of boost my overall conversion
00:14:59 00:15:03 rates my overall trustability that i had
00:15:01 00:15:05 with my customers simply because now i
00:15:03 00:15:07 had a real face attached to this brand
00:15:05 00:15:10 in addition i had one of my customer
00:15:07 00:15:12 service representatives now start taking
00:15:10 00:15:14 phone calls so so i was offering phone
00:15:12 00:15:16 call service to my customers where my
00:15:14 00:15:18 customer service agent was directly
00:15:16 00:15:20 picking up calls answering their queries
00:15:18 00:15:23 and also reaching out to people that
00:15:20 00:15:26 abandoned their cart this led to a 5x in
00:15:23 00:15:28 profits simply because now people were
00:15:26 00:15:31 trusting us more they were able to hear
00:15:28 00:15:33 a voice behind this brand and a lot of
00:15:31 00:15:35 lost sales were able to be recovered in
00:15:33 00:15:37 addition a lot of people who were
00:15:35 00:15:39 wanting to place orders well above a
00:15:37 00:15:40 thousand dollars in sales we were able
00:15:39 00:15:43 to do simply because now there was
00:15:40 00:15:45 somebody guiding the customer toking to
00:15:43 00:15:47 them answering their queries because of
00:15:45 00:15:48 course you want to be toking to
00:15:47 00:15:49 somebody before you spend fifteen
00:15:48 00:15:51 hundred dollars two thousand three
00:15:49 00:15:53 thousand dollars on a product so that
00:15:51 00:15:55 was able to be done via the customer
00:15:53 00:15:57 service agent in addition i had the
00:15:55 00:15:59 email flows and the sms flows redone
00:15:57 00:16:01 because the old flows they were not
00:15:59 00:16:03 really performing that well so what was
00:16:01 00:16:05 done was they were completely revamped
00:16:03 00:16:07 with a lot of new variations added to
00:16:05 00:16:09 see exactly what is going to work the
00:16:07 00:16:11 best in addition the final thing we did
00:16:09 00:16:12 was add upsells and down cells we
00:16:11 00:16:14 revamped them from what they were
00:16:12 00:16:16 previously because of course you need to
00:16:14 00:16:18 be revamping these things looking to see
00:16:16 00:16:20 any new stuff that can be added and
00:16:18 00:16:22 looking to see what else can be changed
00:16:20 00:16:24 because this is a sort of a continuous
00:16:22 00:16:26 testing process you never want to become
00:16:24 00:16:28 complacent with your shopify store
00:16:26 00:16:29 regardless of what you're doing it
00:16:28 00:16:31 whether it is changing stuff on your
00:16:29 00:16:33 website adding new email flows adding
00:16:31 00:16:35 upsells and down cells and so forth you
00:16:33 00:16:37 always want to be trying new stuff out
00:16:35 00:16:38 and seeing where your profit margins are
00:16:37 00:16:41 increasing where your conversion rates
00:16:38 00:16:44 are increasing and so forth but that was
00:16:41 00:16:45 pretty much it for my 23 000 case study
00:16:44 00:16:47 there was nothing else that i was really
00:16:45 00:16:49 doing here these things kind of led up
00:16:47 00:16:51 one after the other in progression to
00:16:49 00:16:53 let me do this amount in sales and that
00:16:51 00:16:55 too profitably again this was really
00:16:53 00:16:57 special because of the past few weeks
00:16:55 00:17:00 worth of data that i was getting and the
00:16:57 00:17:01 overall profitability but again i'm
00:17:00 00:17:03 going to be covering a lot of the things
00:17:01 00:17:05 i mentioned here within my google ads
00:17:03 00:17:06 mastery course if you want more info on
00:17:05 00:17:08 that you can get it i'll leave the link
00:17:06 00:17:10 in the description for that it is google
00:17:08 00:17:12 ads master records but if you found any
00:17:10 00:17:14 type of value in this video destroy that
00:17:12 00:17:17 like button and describe that subscribe
00:17:14 00:17:17 button and i'll see you guys next time

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