$500K Shopify Dropshipping Store Case Study

Published on: December 6 2022 by Shri Kanase

$500K Shopify Dropshipping Store Case Study

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Table of Contents About $500K Shopify Dropshipping Store Case Study

$500K Shopify Dropshipping Store Case Study

$500K Shopify Dropshipping Store Case Study

startTime	durationTime	text
00:00:00	00:00:05	yo what is going on everybody shriek
00:00:02	00:00:07	canasa here so $500,000 drop shipping
00:00:05	00:00:10	case study and that to within five
00:00:07	00:00:12	months now the year of 2020 has been a
00:00:10	00:00:14	very very strange year especially
00:00:12	00:00:15	because of what's going on in the world
00:00:14	00:00:18	right now and with so many businesses
00:00:15	00:00:19	getting affected directly because a lot
00:00:18	00:00:21	of people do believe that because of
00:00:19	00:00:22	what's going on in the world right now
00:00:21	00:00:24	people really wouldn't want to be
00:00:22	00:00:26	wasting their money many people in
00:00:24	00:00:27	business actually thought that this is
00:00:26	00:00:30	not the right time to get into business
00:00:27	00:00:31	or this is the perfect time to stop
00:00:30	00:00:33	trying if they were trying to do drop
00:00:31	00:00:36	shipping so this video is really gonna
00:00:33	00:00:37	be a big eye-opener for a lot of those
00:00:36	00:00:39	people who thought that in 2020
00:00:37	00:00:42	you really can't drop ship any more
00:00:39	00:00:44	because this specific case study is done
00:00:42	00:00:46	on a drop shipping store meaning this is
00:00:44	00:00:48	100% dropship I literally had no
00:00:46	00:00:50	inventory that I was shipping out from a
00:00:48	00:00:51	US warehouse or my own house for that
00:00:50	00:00:53	matter but I don't want to waste any
00:00:51	00:00:55	more time let's jump right into this
00:00:53	00:00:57	case study and found out exactly how I
00:00:55	00:00:59	was able to do it so before actually
00:00:57	00:01:01	going into the actual strategies and
00:00:59	00:01:03	everything I did for this specific store
00:01:01	00:01:05	I want to go ahead and take you guys
00:01:03	00:01:07	over to order metrics for this specific
00:01:05	00:01:08	store and show you the real numbers
00:01:07	00:01:10	because I personally believe in
00:01:08	00:01:12	transparency and I want to I'll be
00:01:10	00:01:14	always transparent with you guys and
00:01:12	00:01:16	just for that if you do just gently tap
00:01:14	00:01:17	that like button down below I'll really
00:01:16	00:01:19	appreciate it but coming on to specific
00:01:17	00:01:21	order metrics as you guys can see
00:01:19	00:01:24	currently I have chosen January 1st of
00:01:21	00:01:25	2020 to June 30th and to kind of show
00:01:24	00:01:27	that this is real I'm going to go ahead
00:01:25	00:01:29	and refresh this page for you guys so
00:01:27	00:01:30	god you guys can definitely see that
00:01:29	00:01:33	this is specifically real so as you can
00:01:30	00:01:35	see from June 17th of July 1st this
00:01:33	00:01:37	specific store has done roughly $35,000
00:01:35	00:01:39	but if we go ahead and go back to
00:01:37	00:01:41	specifically January 1st and then go
00:01:39	00:01:43	back to June 30th we can see that this
00:01:41	00:01:46	specific store within that time frame
00:01:43	00:01:47	has done roughly five hundred seventeen
00:01:46	00:01:50	thousand five hundred ninety five
00:01:47	00:01:52	dollars with a cost of goods of roughly
00:01:50	00:01:53	three hundred thousand dollars but what
00:01:52	00:01:55	I want to show you guys is the overall
00:01:53	00:01:57	net profit without yet calculating the
00:01:55	00:01:59	ad spend so as you can see roughly we
00:01:57	00:02:00	can see that around two hundred thousand
00:01:59	00:02:03	dollars maybe even one hundred ninety
00:02:00	00:02:04	five thousand dollars is net profit and
00:02:03	00:02:06	don't worry I'm gonna go over the real
00:02:04	00:02:08	numbers with advertising spend and all
00:02:06	00:02:10	of that stuff soon but I just wanted to
00:02:08	00:02:12	go over order metrics with you guys for
00:02:10	00:02:13	this specific store Before we jump into
00:02:12	00:02:14	the actual
00:02:13	00:02:16	and everything so now let's go ahead and
00:02:14	00:02:18	go on over to the Google Doc to go over
00:02:16	00:02:20	the specific strategies but again before
00:02:18	00:02:22	diving into the strategies I want to go
00:02:20	00:02:24	in and tok about the specific
00:02:22	00:02:26	advertising spend and exactly how much
00:02:24	00:02:28	is the net profit I kept inside my
00:02:26	00:02:30	pocket so as you guys saw a profit
00:02:28	00:02:32	before ad spent on order metrics as well
00:02:30	00:02:33	roughly we can say about a hundred
00:02:32	00:02:36	ninety five thousand considering the
00:02:33	00:02:38	Returns refund etc but if we calculate
00:02:36	00:02:39	the ad spin an ad spend was roughly
00:02:38	00:02:41	seventy five thousand dollars for that
00:02:39	00:02:44	specific time frame it comes down to
00:02:41	00:02:46	roughly $120,000 this is approximately
00:02:44	00:02:48	before taxes what I kept inside my
00:02:46	00:02:50	pocket but now they've kind of cleared
00:02:48	00:02:52	up the numbers to show you guys real
00:02:50	00:02:54	data regarding this specific store let's
00:02:52	00:02:56	start toking about the specific
00:02:54	00:02:58	strategies I used to make this such a
00:02:56	00:03:00	big success within such a time period of
00:02:58	00:03:02	where a lot of people didn't even have a
00:03:00	00:03:03	job or they weren't really sure where
00:03:02	00:03:05	their business was going so let's start
00:03:03	00:03:07	off by toking about advertising exactly
00:03:05	00:03:09	where was it spending my money the most
00:03:07	00:03:11	so ninety-eight percent of my
00:03:09	00:03:13	advertising spend basically almost all
00:03:11	00:03:15	of that seventy-five thousand dollars
00:03:13	00:03:16	was going towards Google Ads and I'm
00:03:15	00:03:17	gonna be toking more about the
00:03:16	00:03:20	strategies I use for each of these
00:03:17	00:03:22	advertising platforms but for Google as
00:03:20	00:03:24	I was using both shopping ads as well as
00:03:22	00:03:26	search and so now I have a lot of videos
00:03:24	00:03:27	on Google ads on my channel which you
00:03:26	00:03:29	can check out I'll leave some links in
00:03:27	00:03:32	the description below but half a percent
00:03:29	00:03:34	of sales actually came from Bing ads and
00:03:32	00:03:35	I'm no real expert with Bing ads as of
00:03:34	00:03:37	yet which is why I haven't really made
00:03:35	00:03:40	any videos on that but half a percent of
00:03:37	00:03:42	$500,000 is still a lot of money and in
00:03:40	00:03:44	my opinion Bing ads is very very
00:03:42	00:03:47	unsaturated and the perfect platform to
00:03:44	00:03:50	be trying out in 2020 and onwards but
00:03:47	00:03:52	1.5 percent meaning the rest of the
00:03:50	00:03:54	sales came from Facebook retargeting now
00:03:52	00:03:56	I did use some Facebook Ads to test new
00:03:54	00:03:57	products but overall it wasn't such a
00:03:56	00:03:58	big success
00:03:57	00:04:00	because majority of the success was
00:03:58	00:04:02	coming from Google as well as Bing and
00:04:00	00:04:04	also via Facebook guys retargeting so I
00:04:02	00:04:05	was spending most amount of money on
00:04:04	00:04:07	Facebook with the retargeting
00:04:05	00:04:09	specifically but along with advertising
00:04:07	00:04:12	exactly how had I laid out my website
00:04:09	00:04:14	because let's face it without a proper
00:04:12	00:04:16	website and a proper web site layouts
00:04:14	00:04:17	you really limit your chances of finding
00:04:16	00:04:19	any success and it doesn't matter
00:04:17	00:04:21	whether you just drop shipping or run an
00:04:19	00:04:23	actual brand so how was it laying out my
00:04:21	00:04:25	specific website exactly what I was
00:04:23	00:04:25	doing so to kind of illustrate this I
00:04:25	00:04:28	have found
00:04:25	00:04:30	a specific website and this is couples
00:04:28	00:04:32	choices calm but this website is almost
00:04:30	00:04:34	larly what I was personally doing on my
00:04:32	00:04:36	own website and why I was able to
00:04:34	00:04:38	achieve such a big amount of success in
00:04:36	00:04:39	such a short period of time so let's
00:04:38	00:04:42	kind of go on over to couples choices
00:04:39	00:04:44	calm to go over their specific website
00:04:42	00:04:46	and see exactly what I was doing as well
00:04:44	00:04:48	that can be related to this website so
00:04:46	00:04:49	right when we land on couples choices
00:04:48	00:04:51	there is one thing that we see and that
00:04:49	00:04:53	is the overuse of this Pacific color
00:04:51	00:04:55	it's like a light pink color the main
00:04:53	00:04:57	reason why I'm specifically toking
00:04:55	00:04:58	about the color is because big web sites
00:04:57	00:05:01	especially those that are really really
00:04:58	00:05:03	successful including myself have one
00:05:01	00:05:05	specific general color scheme and they
00:05:03	00:05:07	stik through it throughout the specific
00:05:05	00:05:09	website so as you can see this specific
00:05:07	00:05:11	light pink color is repeated throughout
00:05:09	00:05:13	the websites meaning for the banner
00:05:11	00:05:15	image for the pricing as well for the
00:05:13	00:05:17	specific button so this website is
00:05:15	00:05:19	clearly laid out very very well and it
00:05:17	00:05:21	has a thorough look to it simply because
00:05:19	00:05:23	of the color scheme and that color
00:05:21	00:05:25	scheme again is repeated on almost every
00:05:23	00:05:26	single page on this website so this is
00:05:25	00:05:28	also one specific thing I have on my
00:05:26	00:05:30	website as well and I personally think
00:05:28	00:05:33	this contributes to a lot of my success
00:05:30	00:05:35	because people love consistency any time
00:05:33	00:05:37	they see inconsistency or feel
00:05:35	00:05:39	inconsistency within their lives they
00:05:37	00:05:42	start to panic and they start to kind of
00:05:39	00:05:44	want consistency again and having a one
00:05:42	00:05:46	specific color scheme really helps with
00:05:44	00:05:47	that but in addition to that right below
00:05:46	00:05:49	the banner page and as you guys can see
00:05:47	00:05:51	the banner image has very very high
00:05:49	00:05:53	quality specific images of their
00:05:51	00:05:55	products but right below the banner page
00:05:53	00:05:57	they have a section called shop our
00:05:55	00:05:59	bestsellers a lot of people don't really
00:05:57	00:06:01	pay attention to their homepage at all
00:05:59	00:06:03	but I believe a lot of your sales can be
00:06:01	00:06:05	made on your homepage especially if you
00:06:03	00:06:06	put your best selling products up here
00:06:05	00:06:08	so that's exactly what couple choices
00:06:06	00:06:10	does and that is exactly what I did on
00:06:08	00:06:12	my website as well but if you scroll all
00:06:10	00:06:13	the way down we can see that right below
00:06:12	00:06:15	that section there's the collection
00:06:13	00:06:17	section again I'm going over these
00:06:15	00:06:19	specific things specifically because
00:06:17	00:06:21	this website layout is what works and it
00:06:19	00:06:23	is what I personally did to achieve
00:06:21	00:06:25	$500,000 in sales as well but right
00:06:23	00:06:26	below that they have the specific email
00:06:25	00:06:28	section where people can just enter
00:06:26	00:06:29	their email to get a discount or
00:06:28	00:06:31	something like that so that's their
00:06:29	00:06:33	overall layout for the specific homepage
00:06:31	00:06:35	now if you go on to the most important
00:06:33	00:06:37	pages which is of course the product
00:06:35	00:06:39	page we can see a lot of unique things
00:06:37	00:06:40	on this specific web
00:06:39	00:06:42	product pages which is also what I
00:06:40	00:06:44	personally have done on my website as
00:06:42	00:06:45	well but on their specific product page
00:06:44	00:06:47	first of all we see that they have a
00:06:45	00:06:48	very unique way of telling the specific
00:06:47	00:06:50	prizes first of all right below the
00:06:48	00:06:52	prizes that are directly saying exactly
00:06:50	00:06:54	what a customer can expect and nowadays
00:06:52	00:06:56	this is super important as well to have
00:06:54	00:06:58	on your product pages in fact in the
00:06:56	00:06:59	last video I made I mentioned that
00:06:58	00:07:01	instead of having something like this
00:06:59	00:07:03	you can put a specific text under the
00:07:01	00:07:05	prize which says you save X amount of
00:07:03	00:07:07	dollars so in this case they could have
00:07:05	00:07:09	put you save $20 and that would have
00:07:07	00:07:10	worked perfectly as well but that is one
00:07:09	00:07:12	thing you want to be having on your
00:07:10	00:07:14	product page as well that could lead to
00:07:12	00:07:16	a lot of extra sales but this specific
00:07:14	00:07:18	website has a timer which I really don't
00:07:16	00:07:20	recommend so that's one thing I don't
00:07:18	00:07:22	like about couples choices but below
00:07:20	00:07:23	that they have a very very clear at cart
00:07:22	00:07:26	button which also says the pricing of
00:07:23	00:07:27	the product and they have a checkout
00:07:26	00:07:29	trust badge right below that now the
00:07:27	00:07:31	main reason why I would personally have
00:07:29	00:07:32	a checkout batch like this assembly
00:07:31	00:07:34	because this looks very very
00:07:32	00:07:36	professional and it really matches with
00:07:34	00:07:38	their overall color scheme a lot of
00:07:36	00:07:40	specific dropshipping stores nowadays
00:07:38	00:07:42	have those big checkout trust badges
00:07:40	00:07:44	where it really doesn't match anything
00:07:42	00:07:46	on their website and it just looks very
00:07:44	00:07:47	very unprofessional so if you have
00:07:46	00:07:49	something like that I highly recommend
00:07:47	00:07:51	you just get rid of that and have no
00:07:49	00:07:53	trust badge at all but if you can't find
00:07:51	00:07:55	a specific trust badge like couples
00:07:53	00:07:56	choices did which can actually kind of
00:07:55	00:07:58	blend in and make everything look 10
00:07:56	00:07:59	times more professional you should
00:07:58	00:08:02	definitely have that and I personally do
00:07:59	00:08:03	have a trust badge on my own website as
00:08:02	00:08:05	well but it's not something like this in
00:08:03	00:08:07	fact it is very very different from the
00:08:05	00:08:08	general population but right below that
00:08:07	00:08:10	they have a very very unique specific
00:08:08	00:08:12	description related to this product and
00:08:10	00:08:13	if you continue scrolling down we can
00:08:12	00:08:15	see that on the left side they also have
00:08:13	00:08:17	a size chart as well as the shipping
00:08:15	00:08:19	guide so these specific columns really
00:08:17	00:08:19	aren't that necessary but if you have
00:08:19	00:08:22	them
00:08:19	00:08:23	they definitely increase in sales and if
00:08:22	00:08:24	you scroll all the way down we can see
00:08:23	00:08:27	that they have very very high quality
00:08:24	00:08:28	reviews and this is also one thing I
00:08:27	00:08:30	personally believe helped me achieve
00:08:28	00:08:33	those $500,000 in sales and that is
00:08:30	00:08:35	having reviews with clear photos of the
00:08:33	00:08:37	product nowadays if there's specific
00:08:35	00:08:39	photos directly assigned to the reviews
00:08:37	00:08:42	it really helps people and potential
00:08:39	00:08:43	customers trust you more and want to buy
00:08:42	00:08:45	from you because let's face it if a
00:08:43	00:08:47	potential customer can directly see
00:08:45	00:08:49	somebody else wearing the product or
00:08:47	00:08:51	using the product there are 10 times
00:08:49	00:08:53	more likely to trust you and also
00:08:51	00:08:55	believe that you are a real company
00:08:53	00:08:57	if your reviews all they say is great
00:08:55	00:08:59	amazing excellent nobody's really gonna
00:08:57	00:09:01	be trusting that in 2020 and onwards so
00:08:59	00:09:03	these kinds of reviews is something I
00:09:01	00:09:05	definitely recommend and also something
00:09:03	00:09:07	I have on my store as well but now that
00:09:05	00:09:08	we've covered the product page let's go
00:09:07	00:09:10	ahead and go onto the cart page because
00:09:08	00:09:12	this specific website again has a very
00:09:10	00:09:13	very interesting cart page so first
00:09:12	00:09:16	things first you see that this is a
00:09:13	00:09:18	cards drawer not a real card page but on
00:09:16	00:09:20	the card drawer they're using a lot of
00:09:18	00:09:22	specific tikniques which I mentioned on
00:09:20	00:09:23	my videos as well first of all they have
00:09:22	00:09:26	this specific timer over here which says
00:09:23	00:09:28	your order is reserved for X amount of
00:09:26	00:09:29	minutes instead of having a timer on the
00:09:28	00:09:31	product page this is nowadays what I
00:09:29	00:09:33	recommend that you have it just simply
00:09:31	00:09:35	put a timer on the card drawer or your
00:09:33	00:09:36	card page so that it kind of adds a
00:09:35	00:09:38	little bit more scarcity but in addition
00:09:36	00:09:40	to that you can have a trust badge like
00:09:38	00:09:41	couples choices does over here right
00:09:40	00:09:44	below the checkout button because that
00:09:41	00:09:46	really helps add the additional factor
00:09:44	00:09:48	of trust but overall very very clean
00:09:46	00:09:49	card drawer you can also achieve the
00:09:48	00:09:51	same results with just a simple card
00:09:49	00:09:53	page and on this specific case study
00:09:51	00:09:54	store I did simply use a card page
00:09:53	00:09:56	instead of having card drawer but with a
00:09:54	00:09:58	very very similar layout now if you go
00:09:56	00:09:59	ahead and go into the checkout page we
00:09:58	00:10:02	can see that again
00:09:59	00:10:02	couples choices finds a way to stand out
00:10:02	00:10:03	of the crowd
00:10:02	00:10:05	the first way they stand out of the
00:10:03	00:10:07	crowd is by having a trust badge right
00:10:05	00:10:09	at the very top this is something I also
00:10:07	00:10:11	recommend it in one of my most recent
00:10:09	00:10:13	videos you want to have a trust badge
00:10:11	00:10:15	along with your logo at the very top to
00:10:13	00:10:17	add a trust on the checkout page because
00:10:15	00:10:19	this is where people are making their
00:10:17	00:10:20	decisions of whether they really want to
00:10:19	00:10:21	take out their credit card or not I
00:10:20	00:10:23	personally believe that couple choices
00:10:21	00:10:25	really overdid it with the timer because
00:10:23	00:10:26	they have another timer over here I
00:10:25	00:10:29	don't recommend that you have too many
00:10:26	00:10:31	timers in fact on my case study store I
00:10:29	00:10:33	only have one timer and that is on the
00:10:31	00:10:34	card page itself nowhere else but one
00:10:33	00:10:36	thing they did really well is that they
00:10:34	00:10:38	put this specific text right here which
00:10:36	00:10:40	really helps add again that trust factor
00:10:38	00:10:42	that people need to continue wanting to
00:10:40	00:10:44	buy from me but overall these are the
00:10:42	00:10:45	main pages which I really wanted to go
00:10:44	00:10:47	over because these make the biggest
00:10:45	00:10:49	impact and this is exactly how I have
00:10:47	00:10:51	personally laid out this specific
00:10:49	00:10:52	dropshipping store as well but now that
00:10:51	00:10:54	we have toked about the specific
00:10:52	00:10:56	website layout let's start toking about
00:10:54	00:10:58	products because without the proper
00:10:56	00:10:59	products it doesn't really matter what
00:10:58	00:11:00	kind of website you have it doesn't
00:10:59	00:11:02	matter how much money you spend on ads
00:11:00	00:11:04	it's really not kind of work so when it
00:11:02	00:11:05	comes to specifically the products again
00:11:04	00:11:06	I have made a lot of videos on product
00:11:05	00:11:08	research for Google
00:11:06	00:11:11	but one thing I believed really helped
00:11:08	00:11:13	me achieve $500,000 in sales in such a
00:11:11	00:11:14	short period of time is that I was
00:11:13	00:11:16	selling a lot of high tiket products
00:11:14	00:11:18	meaning two hundred two all the way up
00:11:16	00:11:19	to five hundred dollars even sometimes a
00:11:18	00:11:22	thousand dollars in fact a lot of the
00:11:19	00:11:23	times I was getting individual orders on
00:11:22	00:11:26	my store for up to fifteen hundred
00:11:23	00:11:28	dollars and that is a real big amount
00:11:26	00:11:30	coming from just one potential customer
00:11:28	00:11:32	so this really helped me boost up my
00:11:30	00:11:34	sales I was easily able to do two over
00:11:32	00:11:35	ten thousand dollars per day in some of
00:11:34	00:11:37	these days and that is simply thanks to
00:11:35	00:11:38	the high tiket products again I was
00:11:37	00:11:40	selling but you want to understand that
00:11:38	00:11:42	with higher tiket items you're
00:11:40	00:11:43	generally gonna have a lower conversion
00:11:42	00:11:45	rate but if you're getting a lot of
00:11:43	00:11:47	profits conversion rates really doesn't
00:11:45	00:11:49	matter at that point but specifically
00:11:47	00:11:51	toking about the type of products I was
00:11:49	00:11:52	selling I was selling products which had
00:11:51	00:11:54	a monthly search volume of twenty
00:11:52	00:11:56	thousand or more in fact some of these
00:11:54	00:11:58	high tiket products had a monthly
00:11:56	00:12:00	search volume of a hundred thousand or
00:11:58	00:12:02	more I personally believe that if you
00:12:00	00:12:04	can find products with more than simply
00:12:02	00:12:06	twenty thousand monthly searches it's
00:12:04	00:12:08	really gonna be beneficial for you in
00:12:06	00:12:10	the long term when it comes to finding
00:12:08	00:12:11	consistent sales in fact anything above
00:12:10	00:12:13	a hundred thousand is really where you
00:12:11	00:12:14	can scale all the way to those four
00:12:13	00:12:17	figure and five greater days with
00:12:14	00:12:17	individual products especially just with
00:12:17	00:12:19	Google Ads
00:12:17	00:12:21	but in addition to this having that
00:12:19	00:12:22	specific volume per month I was also
00:12:21	00:12:25	looking for products which were in an
00:12:22	00:12:27	upward trench or alleys consistent trend
00:12:25	00:12:29	I did not want anything that was just
00:12:27	00:12:30	going down or dipping down during this
00:12:29	00:12:32	month because that meant that less and
00:12:30	00:12:35	less people were searching each day and
00:12:32	00:12:36	overall buying intent was very very low
00:12:35	00:12:39	for this product in addition I was
00:12:36	00:12:41	making sure that my profit margins were
00:12:39	00:12:43	roughly $15 to $20 now with Google as
00:12:41	00:12:45	you can generally expect lower profit
00:12:43	00:12:47	margins because it's not like Facebook
00:12:45	00:12:48	where people just directly go on to your
00:12:47	00:12:50	product page and then make the decision
00:12:48	00:12:51	then and there what do they want to buy
00:12:50	00:12:54	from you're not with Google ads or
00:12:51	00:12:56	Google Shopping ads in general people do
00:12:54	00:12:58	a lot more research so you really have
00:12:56	00:13:00	to be competitive when it comes to the
00:12:58	00:13:01	pricing again you can check out some of
00:13:00	00:13:04	my videos on how to prize products with
00:13:01	00:13:06	Google and stuff like that but generally
00:13:04	00:13:08	I was aiming for finding those products
00:13:06	00:13:10	which had low competition meaning lower
00:13:08	00:13:12	than seven total competitors for my
00:13:10	00:13:13	product one thing I personally believe
00:13:12	00:13:15	is that if there's zero competition that
00:13:13	00:13:17	could be a six theater golden winning
00:13:15	00:13:19	product for you because some of these
00:13:17	00:13:20	high tik of the products I found a lot
00:13:19	00:13:22	of drop shippers had never
00:13:20	00:13:24	even imagined of selling those products
00:13:22	00:13:26	because there were so costly on
00:13:24	00:13:28	Aliexpress which is why I went in and I
00:13:26	00:13:30	was the only competitor there in the
00:13:28	00:13:32	market which is why I was able to
00:13:30	00:13:33	capture so much of the market and get so
00:13:32	00:13:35	many sales for that given product so
00:13:33	00:13:37	having less amount of competitors really
00:13:35	00:13:38	helps but along with having proper
00:13:37	00:13:40	products I was making sure that my ad
00:13:38	00:13:42	strategies were the right ones as well
00:13:40	00:13:44	so when it comes to ad strategies
00:13:42	00:13:46	specifically for Google Ads I had two
00:13:44	00:13:48	main campaigns running specifically to
00:13:46	00:13:50	general testing campaigns which were
00:13:48	00:13:52	testing all of the products on my store
00:13:50	00:13:54	so these specific testing campaigns one
00:13:52	00:13:56	campaign was a high bid campaign a
00:13:54	00:13:58	meeting around $0.50 bid one campaign
00:13:56	00:14:00	was a low bid camp and meaning around
00:13:58	00:14:02	$0.10 bid the main reason why I have two
00:14:00	00:14:04	different testing campaigns is because I
00:14:02	00:14:06	want my main testing campaign meaning
00:14:04	00:14:09	the high bid campaign to get a majority
00:14:06	00:14:11	of the sales but I also want my low bid
00:14:09	00:14:12	campaign to capture those sales which
00:14:11	00:14:14	were kind of lost in this high bid
00:14:12	00:14:16	campaign because believe it or not not
00:14:14	00:14:18	every product is gonna do well with a
00:14:16	00:14:21	high bid some products generally perform
00:14:18	00:14:23	much much better with a low bid which is
00:14:21	00:14:24	why I have two specific testing cameras
00:14:23	00:14:26	I really want to use the umbrella
00:14:24	00:14:27	strategy where it's kind of like opening
00:14:26	00:14:29	an umbrella so that you can cover a
00:14:27	00:14:31	larger surface area instead of just
00:14:29	00:14:32	having one specific target for your
00:14:31	00:14:34	product but in addition to those
00:14:32	00:14:37	specific shopping campaigns I had a one
00:14:34	00:14:39	company search campaign where I was
00:14:37	00:14:40	basically targeting only those keywords
00:14:39	00:14:42	which were related to my stores name so
00:14:40	00:14:44	for example if my store where couples
00:14:42	00:14:46	choice is calm when targeting for the
00:14:44	00:14:48	search campaign I would just target the
00:14:46	00:14:50	main keyword couples choices or couple
00:14:48	00:14:52	choices or couples choices so basically
00:14:50	00:14:54	playing around with my own domain name
00:14:52	00:14:55	to capture all the people searching for
00:14:54	00:14:57	it and finally I had a lot of
00:14:55	00:14:59	stand-alone campaigns these camps are
00:14:57	00:15:01	basically used for scaling winning
00:14:59	00:15:03	products and I personally recommend
00:15:01	00:15:05	scaling via standalone campaigns only
00:15:03	00:15:08	with those products which get you over
00:15:05	00:15:09	three consistent orders or possibly more
00:15:08	00:15:11	because remember when it comes to Google
00:15:09	00:15:13	Ads consistency is key you can't really
00:15:11	00:15:14	be getting a one sale in the beginning
00:15:13	00:15:16	of the month and then another in the
00:15:14	00:15:18	middle of the month and then one final
00:15:16	00:15:19	one at the end and consider scaling that
00:15:18	00:15:21	product because that will most likely
00:15:19	00:15:23	not work out you want some kind of
00:15:21	00:15:25	consistency with the sales but with
00:15:23	00:15:27	specifically Google ads when it comes to
00:15:25	00:15:29	increasing the Bears or increase in the
00:15:27	00:15:31	budgets I was doing it based on return
00:15:29	00:15:33	on adspend every seven days there were a
00:15:31	00:15:33	lot of the days where I was making
00:15:33	00:15:36	consistent
00:15:33	00:15:38	changes with my Google ads and that led
00:15:36	00:15:40	to no good because I was consistently
00:15:38	00:15:41	seeing a lot of fluctuations with my
00:15:40	00:15:43	results so what I have started to do is
00:15:41	00:15:46	I've started to wait up to seven days
00:15:43	00:15:48	sometimes even 14 days before making any
00:15:46	00:15:50	changes and highly recommend you do the
00:15:48	00:15:51	same if you do run Google ads but in
00:15:50	00:15:53	addition to that I was doing SEO
00:15:51	00:15:55	tikniques with my products as well as
00:15:53	00:15:57	feat optimization again I'm not really
00:15:55	00:15:59	gonna go over these I've made tons of
00:15:57	00:16:01	videos on them already but proper SEO
00:15:59	00:16:03	tikniques include having main winning
00:16:01	00:16:05	keywords repeated several times within
00:16:03	00:16:07	your descriptions and titles getting rid
00:16:05	00:16:09	of the bad keywords and also excluding
00:16:07	00:16:11	keywords within your campaigns for feed
00:16:09	00:16:13	optimization I recommend choosing a
00:16:11	00:16:15	Google product category because that
00:16:13	00:16:17	makes Google's life easier to find the
00:16:15	00:16:18	audience that's directly related to your
00:16:17	00:16:20	specific products and these specific
00:16:18	00:16:22	things really help to boost those
00:16:20	00:16:24	results as well but now let's kind of
00:16:22	00:16:25	tok about specifically Bing ads and
00:16:24	00:16:27	what I was doing over there so with the
00:16:25	00:16:29	Bing ads I had only one general testing
00:16:27	00:16:31	champion runni and this is the specific
00:16:29	00:16:33	hybrid campaign which I had on my Google
00:16:31	00:16:35	ads account as well I didn't really do
00:16:33	00:16:37	anything different with Bing ads because
00:16:35	00:16:39	I wanted Bing to just kind of run in the
00:16:37	00:16:41	background so with the Bing I only had
00:16:39	00:16:43	the campaign running at $25 a day they
00:16:41	00:16:45	didn't really do much except exclude
00:16:43	00:16:48	products include the bad keywords etc
00:16:45	00:16:50	but with the Facebook ads specifically
00:16:48	00:16:51	as I mentioned already I was mostly
00:16:50	00:16:54	doing retargeting some cold traffic
00:16:51	00:16:56	interests here and there but 99% of
00:16:54	00:16:57	retargeting only and what retargeting I
00:16:56	00:16:59	had several different audiences running
00:16:57	00:17:02	so I had a one for three day another one
00:16:59	00:17:03	for five days seven-day 14 day 30-day
00:17:02	00:17:05	and these were the main ones I was
00:17:03	00:17:06	running and each specific audience had
00:17:05	00:17:09	its own ad set so for those people that
00:17:06	00:17:11	viewed content or added to cart but no
00:17:09	00:17:12	purchase I would have these specific 5
00:17:11	00:17:14	ad sets for that specific audience and
00:17:12	00:17:16	then for those specific people that
00:17:14	00:17:18	added to cart but didn't purchase that I
00:17:16	00:17:20	would have five more with these specific
00:17:18	00:17:21	time period so in total I had ten
00:17:20	00:17:23	different retargeting ad sites running
00:17:21	00:17:25	at five dollars a day and a lot of the
00:17:23	00:17:27	sales that come from retargeting as well
00:17:25	00:17:28	so as you guys can see I was using three
00:17:27	00:17:31	different platforms to really get my
00:17:28	00:17:33	audience on to the specific store and
00:17:31	00:17:35	because I had such a large reach to my
00:17:33	00:17:36	audience I was literally just targeting
00:17:35	00:17:38	them via Google reaching out to them via
00:17:36	00:17:40	Facebook and then kind of getting to
00:17:38	00:17:42	them and on bing as well so because of
00:17:40	00:17:44	this a lot of people were coming back to
00:17:42	00:17:46	my store to purchase several tons and
00:17:44	00:17:47	this led to of course the half a million
00:17:46	00:17:49	dollars in sales
00:17:47	00:17:51	but that is the overall case study for
00:17:49	00:17:52	this specific dropshipping store if you
00:17:51	00:17:54	found any type of value in this video
00:17:52	00:17:56	smash that like button and smash that
00:17:54	00:17:58	subscribe button and I'll see you guys
00:17:56	00:17:58	next

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