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$500K Shopify Dropshipping Store Case Study

Published on: December 6 2022 by Shri Kanase

$500K Shopify Dropshipping Store Case Study

The above is a brief introduction to $500K Shopify Dropshipping Store Case Study.

Let's move on to the first section of $500K Shopify Dropshipping Store Case Study!

$500K Shopify Dropshipping Store Case Study

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00:00:00 00:00:05 yo what is going on everybody shriek
00:00:02 00:00:07 canasa here so $500,000 drop shipping
00:00:05 00:00:10 case study and that to within five
00:00:07 00:00:12 months now the year of 2020 has been a
00:00:10 00:00:14 very very strange year especially
00:00:12 00:00:15 because of what's going on in the world
00:00:14 00:00:18 right now and with so many businesses
00:00:15 00:00:19 getting affected directly because a lot
00:00:18 00:00:21 of people do believe that because of
00:00:19 00:00:22 what's going on in the world right now
00:00:21 00:00:24 people really wouldn't want to be
00:00:22 00:00:26 wasting their money many people in
00:00:24 00:00:27 business actually thought that this is
00:00:26 00:00:30 not the right time to get into business
00:00:27 00:00:31 or this is the perfect time to stop
00:00:30 00:00:33 trying if they were trying to do drop
00:00:31 00:00:36 shipping so this video is really gonna
00:00:33 00:00:37 be a big eye-opener for a lot of those
00:00:36 00:00:39 people who thought that in 2020
00:00:37 00:00:42 you really can't drop ship any more
00:00:39 00:00:44 because this specific case study is done
00:00:42 00:00:46 on a drop shipping store meaning this is
00:00:44 00:00:48 100% dropship I literally had no
00:00:46 00:00:50 inventory that I was shipping out from a
00:00:48 00:00:51 US warehouse or my own house for that
00:00:50 00:00:53 matter but I don't want to waste any
00:00:51 00:00:55 more time let's jump right into this
00:00:53 00:00:57 case study and found out exactly how I
00:00:55 00:00:59 was able to do it so before actually
00:00:57 00:01:01 going into the actual strategies and
00:00:59 00:01:03 everything I did for this specific store
00:01:01 00:01:05 I want to go ahead and take you guys
00:01:03 00:01:07 over to order metrics for this specific
00:01:05 00:01:08 store and show you the real numbers
00:01:07 00:01:10 because I personally believe in
00:01:08 00:01:12 transparency and I want to I'll be
00:01:10 00:01:14 always transparent with you guys and
00:01:12 00:01:16 just for that if you do just gently tap
00:01:14 00:01:17 that like button down below I'll really
00:01:16 00:01:19 appreciate it but coming on to specific
00:01:17 00:01:21 order metrics as you guys can see
00:01:19 00:01:24 currently I have chosen January 1st of
00:01:21 00:01:25 2020 to June 30th and to kind of show
00:01:24 00:01:27 that this is real I'm going to go ahead
00:01:25 00:01:29 and refresh this page for you guys so
00:01:27 00:01:30 god you guys can definitely see that
00:01:29 00:01:33 this is specifically real so as you can
00:01:30 00:01:35 see from June 17th of July 1st this
00:01:33 00:01:37 specific store has done roughly $35,000
00:01:35 00:01:39 but if we go ahead and go back to
00:01:37 00:01:41 specifically January 1st and then go
00:01:39 00:01:43 back to June 30th we can see that this
00:01:41 00:01:46 specific store within that time frame
00:01:43 00:01:47 has done roughly five hundred seventeen
00:01:46 00:01:50 thousand five hundred ninety five
00:01:47 00:01:52 dollars with a cost of goods of roughly
00:01:50 00:01:53 three hundred thousand dollars but what
00:01:52 00:01:55 I want to show you guys is the overall
00:01:53 00:01:57 net profit without yet calculating the
00:01:55 00:01:59 ad spend so as you can see roughly we
00:01:57 00:02:00 can see that around two hundred thousand
00:01:59 00:02:03 dollars maybe even one hundred ninety
00:02:00 00:02:04 five thousand dollars is net profit and
00:02:03 00:02:06 don't worry I'm gonna go over the real
00:02:04 00:02:08 numbers with advertising spend and all
00:02:06 00:02:10 of that stuff soon but I just wanted to
00:02:08 00:02:12 go over order metrics with you guys for
00:02:10 00:02:13 this specific store Before we jump into
00:02:12 00:02:14 the actual
00:02:13 00:02:16 and everything so now let's go ahead and
00:02:14 00:02:18 go on over to the Google Doc to go over
00:02:16 00:02:20 the specific strategies but again before
00:02:18 00:02:22 diving into the strategies I want to go
00:02:20 00:02:24 in and tok about the specific
00:02:22 00:02:26 advertising spend and exactly how much
00:02:24 00:02:28 is the net profit I kept inside my
00:02:26 00:02:30 pocket so as you guys saw a profit
00:02:28 00:02:32 before ad spent on order metrics as well
00:02:30 00:02:33 roughly we can say about a hundred
00:02:32 00:02:36 ninety five thousand considering the
00:02:33 00:02:38 Returns refund etc but if we calculate
00:02:36 00:02:39 the ad spin an ad spend was roughly
00:02:38 00:02:41 seventy five thousand dollars for that
00:02:39 00:02:44 specific time frame it comes down to
00:02:41 00:02:46 roughly $120,000 this is approximately
00:02:44 00:02:48 before taxes what I kept inside my
00:02:46 00:02:50 pocket but now they've kind of cleared
00:02:48 00:02:52 up the numbers to show you guys real
00:02:50 00:02:54 data regarding this specific store let's
00:02:52 00:02:56 start toking about the specific
00:02:54 00:02:58 strategies I used to make this such a
00:02:56 00:03:00 big success within such a time period of
00:02:58 00:03:02 where a lot of people didn't even have a
00:03:00 00:03:03 job or they weren't really sure where
00:03:02 00:03:05 their business was going so let's start
00:03:03 00:03:07 off by toking about advertising exactly
00:03:05 00:03:09 where was it spending my money the most
00:03:07 00:03:11 so ninety-eight percent of my
00:03:09 00:03:13 advertising spend basically almost all
00:03:11 00:03:15 of that seventy-five thousand dollars
00:03:13 00:03:16 was going towards Google Ads and I'm
00:03:15 00:03:17 gonna be toking more about the
00:03:16 00:03:20 strategies I use for each of these
00:03:17 00:03:22 advertising platforms but for Google as
00:03:20 00:03:24 I was using both shopping ads as well as
00:03:22 00:03:26 search and so now I have a lot of videos
00:03:24 00:03:27 on Google ads on my channel which you
00:03:26 00:03:29 can check out I'll leave some links in
00:03:27 00:03:32 the description below but half a percent
00:03:29 00:03:34 of sales actually came from Bing ads and
00:03:32 00:03:35 I'm no real expert with Bing ads as of
00:03:34 00:03:37 yet which is why I haven't really made
00:03:35 00:03:40 any videos on that but half a percent of
00:03:37 00:03:42 $500,000 is still a lot of money and in
00:03:40 00:03:44 my opinion Bing ads is very very
00:03:42 00:03:47 unsaturated and the perfect platform to
00:03:44 00:03:50 be trying out in 2020 and onwards but
00:03:47 00:03:52 1.5 percent meaning the rest of the
00:03:50 00:03:54 sales came from Facebook retargeting now
00:03:52 00:03:56 I did use some Facebook Ads to test new
00:03:54 00:03:57 products but overall it wasn't such a
00:03:56 00:03:58 big success
00:03:57 00:04:00 because majority of the success was
00:03:58 00:04:02 coming from Google as well as Bing and
00:04:00 00:04:04 also via Facebook guys retargeting so I
00:04:02 00:04:05 was spending most amount of money on
00:04:04 00:04:07 Facebook with the retargeting
00:04:05 00:04:09 specifically but along with advertising
00:04:07 00:04:12 exactly how had I laid out my website
00:04:09 00:04:14 because let's face it without a proper
00:04:12 00:04:16 website and a proper web site layouts
00:04:14 00:04:17 you really limit your chances of finding
00:04:16 00:04:19 any success and it doesn't matter
00:04:17 00:04:21 whether you just drop shipping or run an
00:04:19 00:04:23 actual brand so how was it laying out my
00:04:21 00:04:25 specific website exactly what I was
00:04:23 00:04:25 doing so to kind of illustrate this I
00:04:25 00:04:28 have found
00:04:25 00:04:30 a specific website and this is couples
00:04:28 00:04:32 choices calm but this website is almost
00:04:30 00:04:34 larly what I was personally doing on my
00:04:32 00:04:36 own website and why I was able to
00:04:34 00:04:38 achieve such a big amount of success in
00:04:36 00:04:39 such a short period of time so let's
00:04:38 00:04:42 kind of go on over to couples choices
00:04:39 00:04:44 calm to go over their specific website
00:04:42 00:04:46 and see exactly what I was doing as well
00:04:44 00:04:48 that can be related to this website so
00:04:46 00:04:49 right when we land on couples choices
00:04:48 00:04:51 there is one thing that we see and that
00:04:49 00:04:53 is the overuse of this Pacific color
00:04:51 00:04:55 it's like a light pink color the main
00:04:53 00:04:57 reason why I'm specifically toking
00:04:55 00:04:58 about the color is because big web sites
00:04:57 00:05:01 especially those that are really really
00:04:58 00:05:03 successful including myself have one
00:05:01 00:05:05 specific general color scheme and they
00:05:03 00:05:07 stik through it throughout the specific
00:05:05 00:05:09 website so as you can see this specific
00:05:07 00:05:11 light pink color is repeated throughout
00:05:09 00:05:13 the websites meaning for the banner
00:05:11 00:05:15 image for the pricing as well for the
00:05:13 00:05:17 specific button so this website is
00:05:15 00:05:19 clearly laid out very very well and it
00:05:17 00:05:21 has a thorough look to it simply because
00:05:19 00:05:23 of the color scheme and that color
00:05:21 00:05:25 scheme again is repeated on almost every
00:05:23 00:05:26 single page on this website so this is
00:05:25 00:05:28 also one specific thing I have on my
00:05:26 00:05:30 website as well and I personally think
00:05:28 00:05:33 this contributes to a lot of my success
00:05:30 00:05:35 because people love consistency any time
00:05:33 00:05:37 they see inconsistency or feel
00:05:35 00:05:39 inconsistency within their lives they
00:05:37 00:05:42 start to panic and they start to kind of
00:05:39 00:05:44 want consistency again and having a one
00:05:42 00:05:46 specific color scheme really helps with
00:05:44 00:05:47 that but in addition to that right below
00:05:46 00:05:49 the banner page and as you guys can see
00:05:47 00:05:51 the banner image has very very high
00:05:49 00:05:53 quality specific images of their
00:05:51 00:05:55 products but right below the banner page
00:05:53 00:05:57 they have a section called shop our
00:05:55 00:05:59 bestsellers a lot of people don't really
00:05:57 00:06:01 pay attention to their homepage at all
00:05:59 00:06:03 but I believe a lot of your sales can be
00:06:01 00:06:05 made on your homepage especially if you
00:06:03 00:06:06 put your best selling products up here
00:06:05 00:06:08 so that's exactly what couple choices
00:06:06 00:06:10 does and that is exactly what I did on
00:06:08 00:06:12 my website as well but if you scroll all
00:06:10 00:06:13 the way down we can see that right below
00:06:12 00:06:15 that section there's the collection
00:06:13 00:06:17 section again I'm going over these
00:06:15 00:06:19 specific things specifically because
00:06:17 00:06:21 this website layout is what works and it
00:06:19 00:06:23 is what I personally did to achieve
00:06:21 00:06:25 $500,000 in sales as well but right
00:06:23 00:06:26 below that they have the specific email
00:06:25 00:06:28 section where people can just enter
00:06:26 00:06:29 their email to get a discount or
00:06:28 00:06:31 something like that so that's their
00:06:29 00:06:33 overall layout for the specific homepage
00:06:31 00:06:35 now if you go on to the most important
00:06:33 00:06:37 pages which is of course the product
00:06:35 00:06:39 page we can see a lot of unique things
00:06:37 00:06:40 on this specific web
00:06:39 00:06:42 product pages which is also what I
00:06:40 00:06:44 personally have done on my website as
00:06:42 00:06:45 well but on their specific product page
00:06:44 00:06:47 first of all we see that they have a
00:06:45 00:06:48 very unique way of telling the specific
00:06:47 00:06:50 prizes first of all right below the
00:06:48 00:06:52 prizes that are directly saying exactly
00:06:50 00:06:54 what a customer can expect and nowadays
00:06:52 00:06:56 this is super important as well to have
00:06:54 00:06:58 on your product pages in fact in the
00:06:56 00:06:59 last video I made I mentioned that
00:06:58 00:07:01 instead of having something like this
00:06:59 00:07:03 you can put a specific text under the
00:07:01 00:07:05 prize which says you save X amount of
00:07:03 00:07:07 dollars so in this case they could have
00:07:05 00:07:09 put you save $20 and that would have
00:07:07 00:07:10 worked perfectly as well but that is one
00:07:09 00:07:12 thing you want to be having on your
00:07:10 00:07:14 product page as well that could lead to
00:07:12 00:07:16 a lot of extra sales but this specific
00:07:14 00:07:18 website has a timer which I really don't
00:07:16 00:07:20 recommend so that's one thing I don't
00:07:18 00:07:22 like about couples choices but below
00:07:20 00:07:23 that they have a very very clear at cart
00:07:22 00:07:26 button which also says the pricing of
00:07:23 00:07:27 the product and they have a checkout
00:07:26 00:07:29 trust badge right below that now the
00:07:27 00:07:31 main reason why I would personally have
00:07:29 00:07:32 a checkout batch like this assembly
00:07:31 00:07:34 because this looks very very
00:07:32 00:07:36 professional and it really matches with
00:07:34 00:07:38 their overall color scheme a lot of
00:07:36 00:07:40 specific dropshipping stores nowadays
00:07:38 00:07:42 have those big checkout trust badges
00:07:40 00:07:44 where it really doesn't match anything
00:07:42 00:07:46 on their website and it just looks very
00:07:44 00:07:47 very unprofessional so if you have
00:07:46 00:07:49 something like that I highly recommend
00:07:47 00:07:51 you just get rid of that and have no
00:07:49 00:07:53 trust badge at all but if you can't find
00:07:51 00:07:55 a specific trust badge like couples
00:07:53 00:07:56 choices did which can actually kind of
00:07:55 00:07:58 blend in and make everything look 10
00:07:56 00:07:59 times more professional you should
00:07:58 00:08:02 definitely have that and I personally do
00:07:59 00:08:03 have a trust badge on my own website as
00:08:02 00:08:05 well but it's not something like this in
00:08:03 00:08:07 fact it is very very different from the
00:08:05 00:08:08 general population but right below that
00:08:07 00:08:10 they have a very very unique specific
00:08:08 00:08:12 description related to this product and
00:08:10 00:08:13 if you continue scrolling down we can
00:08:12 00:08:15 see that on the left side they also have
00:08:13 00:08:17 a size chart as well as the shipping
00:08:15 00:08:19 guide so these specific columns really
00:08:17 00:08:19 aren't that necessary but if you have
00:08:19 00:08:22 them
00:08:19 00:08:23 they definitely increase in sales and if
00:08:22 00:08:24 you scroll all the way down we can see
00:08:23 00:08:27 that they have very very high quality
00:08:24 00:08:28 reviews and this is also one thing I
00:08:27 00:08:30 personally believe helped me achieve
00:08:28 00:08:33 those $500,000 in sales and that is
00:08:30 00:08:35 having reviews with clear photos of the
00:08:33 00:08:37 product nowadays if there's specific
00:08:35 00:08:39 photos directly assigned to the reviews
00:08:37 00:08:42 it really helps people and potential
00:08:39 00:08:43 customers trust you more and want to buy
00:08:42 00:08:45 from you because let's face it if a
00:08:43 00:08:47 potential customer can directly see
00:08:45 00:08:49 somebody else wearing the product or
00:08:47 00:08:51 using the product there are 10 times
00:08:49 00:08:53 more likely to trust you and also
00:08:51 00:08:55 believe that you are a real company
00:08:53 00:08:57 if your reviews all they say is great
00:08:55 00:08:59 amazing excellent nobody's really gonna
00:08:57 00:09:01 be trusting that in 2020 and onwards so
00:08:59 00:09:03 these kinds of reviews is something I
00:09:01 00:09:05 definitely recommend and also something
00:09:03 00:09:07 I have on my store as well but now that
00:09:05 00:09:08 we've covered the product page let's go
00:09:07 00:09:10 ahead and go onto the cart page because
00:09:08 00:09:12 this specific website again has a very
00:09:10 00:09:13 very interesting cart page so first
00:09:12 00:09:16 things first you see that this is a
00:09:13 00:09:18 cards drawer not a real card page but on
00:09:16 00:09:20 the card drawer they're using a lot of
00:09:18 00:09:22 specific tikniques which I mentioned on
00:09:20 00:09:23 my videos as well first of all they have
00:09:22 00:09:26 this specific timer over here which says
00:09:23 00:09:28 your order is reserved for X amount of
00:09:26 00:09:29 minutes instead of having a timer on the
00:09:28 00:09:31 product page this is nowadays what I
00:09:29 00:09:33 recommend that you have it just simply
00:09:31 00:09:35 put a timer on the card drawer or your
00:09:33 00:09:36 card page so that it kind of adds a
00:09:35 00:09:38 little bit more scarcity but in addition
00:09:36 00:09:40 to that you can have a trust badge like
00:09:38 00:09:41 couples choices does over here right
00:09:40 00:09:44 below the checkout button because that
00:09:41 00:09:46 really helps add the additional factor
00:09:44 00:09:48 of trust but overall very very clean
00:09:46 00:09:49 card drawer you can also achieve the
00:09:48 00:09:51 same results with just a simple card
00:09:49 00:09:53 page and on this specific case study
00:09:51 00:09:54 store I did simply use a card page
00:09:53 00:09:56 instead of having card drawer but with a
00:09:54 00:09:58 very very similar layout now if you go
00:09:56 00:09:59 ahead and go into the checkout page we
00:09:58 00:10:02 can see that again
00:09:59 00:10:02 couples choices finds a way to stand out
00:10:02 00:10:03 of the crowd
00:10:02 00:10:05 the first way they stand out of the
00:10:03 00:10:07 crowd is by having a trust badge right
00:10:05 00:10:09 at the very top this is something I also
00:10:07 00:10:11 recommend it in one of my most recent
00:10:09 00:10:13 videos you want to have a trust badge
00:10:11 00:10:15 along with your logo at the very top to
00:10:13 00:10:17 add a trust on the checkout page because
00:10:15 00:10:19 this is where people are making their
00:10:17 00:10:20 decisions of whether they really want to
00:10:19 00:10:21 take out their credit card or not I
00:10:20 00:10:23 personally believe that couple choices
00:10:21 00:10:25 really overdid it with the timer because
00:10:23 00:10:26 they have another timer over here I
00:10:25 00:10:29 don't recommend that you have too many
00:10:26 00:10:31 timers in fact on my case study store I
00:10:29 00:10:33 only have one timer and that is on the
00:10:31 00:10:34 card page itself nowhere else but one
00:10:33 00:10:36 thing they did really well is that they
00:10:34 00:10:38 put this specific text right here which
00:10:36 00:10:40 really helps add again that trust factor
00:10:38 00:10:42 that people need to continue wanting to
00:10:40 00:10:44 buy from me but overall these are the
00:10:42 00:10:45 main pages which I really wanted to go
00:10:44 00:10:47 over because these make the biggest
00:10:45 00:10:49 impact and this is exactly how I have
00:10:47 00:10:51 personally laid out this specific
00:10:49 00:10:52 dropshipping store as well but now that
00:10:51 00:10:54 we have toked about the specific
00:10:52 00:10:56 website layout let's start toking about
00:10:54 00:10:58 products because without the proper
00:10:56 00:10:59 products it doesn't really matter what
00:10:58 00:11:00 kind of website you have it doesn't
00:10:59 00:11:02 matter how much money you spend on ads
00:11:00 00:11:04 it's really not kind of work so when it
00:11:02 00:11:05 comes to specifically the products again
00:11:04 00:11:06 I have made a lot of videos on product
00:11:05 00:11:08 research for Google
00:11:06 00:11:11 but one thing I believed really helped
00:11:08 00:11:13 me achieve $500,000 in sales in such a
00:11:11 00:11:14 short period of time is that I was
00:11:13 00:11:16 selling a lot of high tiket products
00:11:14 00:11:18 meaning two hundred two all the way up
00:11:16 00:11:19 to five hundred dollars even sometimes a
00:11:18 00:11:22 thousand dollars in fact a lot of the
00:11:19 00:11:23 times I was getting individual orders on
00:11:22 00:11:26 my store for up to fifteen hundred
00:11:23 00:11:28 dollars and that is a real big amount
00:11:26 00:11:30 coming from just one potential customer
00:11:28 00:11:32 so this really helped me boost up my
00:11:30 00:11:34 sales I was easily able to do two over
00:11:32 00:11:35 ten thousand dollars per day in some of
00:11:34 00:11:37 these days and that is simply thanks to
00:11:35 00:11:38 the high tiket products again I was
00:11:37 00:11:40 selling but you want to understand that
00:11:38 00:11:42 with higher tiket items you're
00:11:40 00:11:43 generally gonna have a lower conversion
00:11:42 00:11:45 rate but if you're getting a lot of
00:11:43 00:11:47 profits conversion rates really doesn't
00:11:45 00:11:49 matter at that point but specifically
00:11:47 00:11:51 toking about the type of products I was
00:11:49 00:11:52 selling I was selling products which had
00:11:51 00:11:54 a monthly search volume of twenty
00:11:52 00:11:56 thousand or more in fact some of these
00:11:54 00:11:58 high tiket products had a monthly
00:11:56 00:12:00 search volume of a hundred thousand or
00:11:58 00:12:02 more I personally believe that if you
00:12:00 00:12:04 can find products with more than simply
00:12:02 00:12:06 twenty thousand monthly searches it's
00:12:04 00:12:08 really gonna be beneficial for you in
00:12:06 00:12:10 the long term when it comes to finding
00:12:08 00:12:11 consistent sales in fact anything above
00:12:10 00:12:13 a hundred thousand is really where you
00:12:11 00:12:14 can scale all the way to those four
00:12:13 00:12:17 figure and five greater days with
00:12:14 00:12:17 individual products especially just with
00:12:17 00:12:19 Google Ads
00:12:17 00:12:21 but in addition to this having that
00:12:19 00:12:22 specific volume per month I was also
00:12:21 00:12:25 looking for products which were in an
00:12:22 00:12:27 upward trench or alleys consistent trend
00:12:25 00:12:29 I did not want anything that was just
00:12:27 00:12:30 going down or dipping down during this
00:12:29 00:12:32 month because that meant that less and
00:12:30 00:12:35 less people were searching each day and
00:12:32 00:12:36 overall buying intent was very very low
00:12:35 00:12:39 for this product in addition I was
00:12:36 00:12:41 making sure that my profit margins were
00:12:39 00:12:43 roughly $15 to $20 now with Google as
00:12:41 00:12:45 you can generally expect lower profit
00:12:43 00:12:47 margins because it's not like Facebook
00:12:45 00:12:48 where people just directly go on to your
00:12:47 00:12:50 product page and then make the decision
00:12:48 00:12:51 then and there what do they want to buy
00:12:50 00:12:54 from you're not with Google ads or
00:12:51 00:12:56 Google Shopping ads in general people do
00:12:54 00:12:58 a lot more research so you really have
00:12:56 00:13:00 to be competitive when it comes to the
00:12:58 00:13:01 pricing again you can check out some of
00:13:00 00:13:04 my videos on how to prize products with
00:13:01 00:13:06 Google and stuff like that but generally
00:13:04 00:13:08 I was aiming for finding those products
00:13:06 00:13:10 which had low competition meaning lower
00:13:08 00:13:12 than seven total competitors for my
00:13:10 00:13:13 product one thing I personally believe
00:13:12 00:13:15 is that if there's zero competition that
00:13:13 00:13:17 could be a six theater golden winning
00:13:15 00:13:19 product for you because some of these
00:13:17 00:13:20 high tik of the products I found a lot
00:13:19 00:13:22 of drop shippers had never
00:13:20 00:13:24 even imagined of selling those products
00:13:22 00:13:26 because there were so costly on
00:13:24 00:13:28 Aliexpress which is why I went in and I
00:13:26 00:13:30 was the only competitor there in the
00:13:28 00:13:32 market which is why I was able to
00:13:30 00:13:33 capture so much of the market and get so
00:13:32 00:13:35 many sales for that given product so
00:13:33 00:13:37 having less amount of competitors really
00:13:35 00:13:38 helps but along with having proper
00:13:37 00:13:40 products I was making sure that my ad
00:13:38 00:13:42 strategies were the right ones as well
00:13:40 00:13:44 so when it comes to ad strategies
00:13:42 00:13:46 specifically for Google Ads I had two
00:13:44 00:13:48 main campaigns running specifically to
00:13:46 00:13:50 general testing campaigns which were
00:13:48 00:13:52 testing all of the products on my store
00:13:50 00:13:54 so these specific testing campaigns one
00:13:52 00:13:56 campaign was a high bid campaign a
00:13:54 00:13:58 meeting around $0.50 bid one campaign
00:13:56 00:14:00 was a low bid camp and meaning around
00:13:58 00:14:02 $0.10 bid the main reason why I have two
00:14:00 00:14:04 different testing campaigns is because I
00:14:02 00:14:06 want my main testing campaign meaning
00:14:04 00:14:09 the high bid campaign to get a majority
00:14:06 00:14:11 of the sales but I also want my low bid
00:14:09 00:14:12 campaign to capture those sales which
00:14:11 00:14:14 were kind of lost in this high bid
00:14:12 00:14:16 campaign because believe it or not not
00:14:14 00:14:18 every product is gonna do well with a
00:14:16 00:14:21 high bid some products generally perform
00:14:18 00:14:23 much much better with a low bid which is
00:14:21 00:14:24 why I have two specific testing cameras
00:14:23 00:14:26 I really want to use the umbrella
00:14:24 00:14:27 strategy where it's kind of like opening
00:14:26 00:14:29 an umbrella so that you can cover a
00:14:27 00:14:31 larger surface area instead of just
00:14:29 00:14:32 having one specific target for your
00:14:31 00:14:34 product but in addition to those
00:14:32 00:14:37 specific shopping campaigns I had a one
00:14:34 00:14:39 company search campaign where I was
00:14:37 00:14:40 basically targeting only those keywords
00:14:39 00:14:42 which were related to my stores name so
00:14:40 00:14:44 for example if my store where couples
00:14:42 00:14:46 choice is calm when targeting for the
00:14:44 00:14:48 search campaign I would just target the
00:14:46 00:14:50 main keyword couples choices or couple
00:14:48 00:14:52 choices or couples choices so basically
00:14:50 00:14:54 playing around with my own domain name
00:14:52 00:14:55 to capture all the people searching for
00:14:54 00:14:57 it and finally I had a lot of
00:14:55 00:14:59 stand-alone campaigns these camps are
00:14:57 00:15:01 basically used for scaling winning
00:14:59 00:15:03 products and I personally recommend
00:15:01 00:15:05 scaling via standalone campaigns only
00:15:03 00:15:08 with those products which get you over
00:15:05 00:15:09 three consistent orders or possibly more
00:15:08 00:15:11 because remember when it comes to Google
00:15:09 00:15:13 Ads consistency is key you can't really
00:15:11 00:15:14 be getting a one sale in the beginning
00:15:13 00:15:16 of the month and then another in the
00:15:14 00:15:18 middle of the month and then one final
00:15:16 00:15:19 one at the end and consider scaling that
00:15:18 00:15:21 product because that will most likely
00:15:19 00:15:23 not work out you want some kind of
00:15:21 00:15:25 consistency with the sales but with
00:15:23 00:15:27 specifically Google ads when it comes to
00:15:25 00:15:29 increasing the Bears or increase in the
00:15:27 00:15:31 budgets I was doing it based on return
00:15:29 00:15:33 on adspend every seven days there were a
00:15:31 00:15:33 lot of the days where I was making
00:15:33 00:15:36 consistent
00:15:33 00:15:38 changes with my Google ads and that led
00:15:36 00:15:40 to no good because I was consistently
00:15:38 00:15:41 seeing a lot of fluctuations with my
00:15:40 00:15:43 results so what I have started to do is
00:15:41 00:15:46 I've started to wait up to seven days
00:15:43 00:15:48 sometimes even 14 days before making any
00:15:46 00:15:50 changes and highly recommend you do the
00:15:48 00:15:51 same if you do run Google ads but in
00:15:50 00:15:53 addition to that I was doing SEO
00:15:51 00:15:55 tikniques with my products as well as
00:15:53 00:15:57 feat optimization again I'm not really
00:15:55 00:15:59 gonna go over these I've made tons of
00:15:57 00:16:01 videos on them already but proper SEO
00:15:59 00:16:03 tikniques include having main winning
00:16:01 00:16:05 keywords repeated several times within
00:16:03 00:16:07 your descriptions and titles getting rid
00:16:05 00:16:09 of the bad keywords and also excluding
00:16:07 00:16:11 keywords within your campaigns for feed
00:16:09 00:16:13 optimization I recommend choosing a
00:16:11 00:16:15 Google product category because that
00:16:13 00:16:17 makes Google's life easier to find the
00:16:15 00:16:18 audience that's directly related to your
00:16:17 00:16:20 specific products and these specific
00:16:18 00:16:22 things really help to boost those
00:16:20 00:16:24 results as well but now let's kind of
00:16:22 00:16:25 tok about specifically Bing ads and
00:16:24 00:16:27 what I was doing over there so with the
00:16:25 00:16:29 Bing ads I had only one general testing
00:16:27 00:16:31 champion runni and this is the specific
00:16:29 00:16:33 hybrid campaign which I had on my Google
00:16:31 00:16:35 ads account as well I didn't really do
00:16:33 00:16:37 anything different with Bing ads because
00:16:35 00:16:39 I wanted Bing to just kind of run in the
00:16:37 00:16:41 background so with the Bing I only had
00:16:39 00:16:43 the campaign running at $25 a day they
00:16:41 00:16:45 didn't really do much except exclude
00:16:43 00:16:48 products include the bad keywords etc
00:16:45 00:16:50 but with the Facebook ads specifically
00:16:48 00:16:51 as I mentioned already I was mostly
00:16:50 00:16:54 doing retargeting some cold traffic
00:16:51 00:16:56 interests here and there but 99% of
00:16:54 00:16:57 retargeting only and what retargeting I
00:16:56 00:16:59 had several different audiences running
00:16:57 00:17:02 so I had a one for three day another one
00:16:59 00:17:03 for five days seven-day 14 day 30-day
00:17:02 00:17:05 and these were the main ones I was
00:17:03 00:17:06 running and each specific audience had
00:17:05 00:17:09 its own ad set so for those people that
00:17:06 00:17:11 viewed content or added to cart but no
00:17:09 00:17:12 purchase I would have these specific 5
00:17:11 00:17:14 ad sets for that specific audience and
00:17:12 00:17:16 then for those specific people that
00:17:14 00:17:18 added to cart but didn't purchase that I
00:17:16 00:17:20 would have five more with these specific
00:17:18 00:17:21 time period so in total I had ten
00:17:20 00:17:23 different retargeting ad sites running
00:17:21 00:17:25 at five dollars a day and a lot of the
00:17:23 00:17:27 sales that come from retargeting as well
00:17:25 00:17:28 so as you guys can see I was using three
00:17:27 00:17:31 different platforms to really get my
00:17:28 00:17:33 audience on to the specific store and
00:17:31 00:17:35 because I had such a large reach to my
00:17:33 00:17:36 audience I was literally just targeting
00:17:35 00:17:38 them via Google reaching out to them via
00:17:36 00:17:40 Facebook and then kind of getting to
00:17:38 00:17:42 them and on bing as well so because of
00:17:40 00:17:44 this a lot of people were coming back to
00:17:42 00:17:46 my store to purchase several tons and
00:17:44 00:17:47 this led to of course the half a million
00:17:46 00:17:49 dollars in sales
00:17:47 00:17:51 but that is the overall case study for
00:17:49 00:17:52 this specific dropshipping store if you
00:17:51 00:17:54 found any type of value in this video
00:17:52 00:17:56 smash that like button and smash that
00:17:54 00:17:58 subscribe button and I'll see you guys
00:17:56 00:17:58 next

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