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$720,000 My FIRST YEAR on SHOPIFY (Products & Ads Revealed)

Published on: November 27 2022 by Jordan Welch

$720,000 My FIRST YEAR on SHOPIFY (Products & Ads Revealed)

$720,000 My FIRST YEAR on SHOPIFY (Products & Ads Revealed)

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00:00:00 00:00:05 this is the exact video that i wish
00:00:03 00:00:06 existed when i was first starting on
00:00:05 00:00:07 shopify i'm going to show you how i sold
00:00:06 00:00:10 over 700
00:00:07 00:00:11 000 in my first year of drop shipping
00:00:10 00:00:13 and i'm even going to be doing something
00:00:11 00:00:14 that i haven't seen before i'm going to
00:00:13 00:00:16 be showing you the exact
00:00:14 00:00:17 products and ads that i use to generate
00:00:16 00:00:19 those results
00:00:17 00:00:21 and lastly i'll share some crucial
00:00:19 00:00:22 lessons that i learned along the way
00:00:21 00:00:24 that if i had known them
00:00:22 00:00:26 would have saved me thousands of dollars
00:00:24 00:00:28 and months of experimentation so make
00:00:26 00:00:30 sure to stik around to the end because
00:00:28 00:00:31 this is going to be an extremely
00:00:30 00:00:33 value-packed video
00:00:31 00:00:35 on this channel i'm currently
00:00:33 00:00:37 documenting the entire process
00:00:35 00:00:40 of building my ecommerce brand with as
00:00:37 00:00:42 much transparency as possible so that i
00:00:40 00:00:43 can lead by example and help you start
00:00:42 00:00:45 your own online store this year so if
00:00:43 00:00:46 you're interested in starting your own
00:00:45 00:00:47 online store and you want to support
00:00:46 00:00:48 your boy
00:00:47 00:00:50 make sure to hit that subscribe button
00:00:48 00:00:51 down below because i'm going to be
00:00:50 00:00:53 dropping a new video
00:00:51 00:00:55 every single friday but without further
00:00:53 00:00:57 ado let's get started with today's video
00:00:55 00:01:00 alright so i started this store in june
00:00:57 00:01:02 of 2017 with a good friend of mine
00:01:00 00:01:04 and it was actually a general store so i
00:01:02 00:01:06 got the idea for a general store from a
00:01:04 00:01:08 couple people that i've seen on youtube
00:01:06 00:01:09 like sebastian gomez and franklin
00:01:08 00:01:10 hatchet
00:01:09 00:01:12 at the time those were some of the
00:01:10 00:01:14 biggest creators and i still got a lot
00:01:12 00:01:16 of love for sebastian as well now
00:01:14 00:01:18 at this time i was pretty broke i had
00:01:16 00:01:20 like fifteen hundred dollars total
00:01:18 00:01:21 between me and my business partner when
00:01:20 00:01:23 we were starting this business
00:01:21 00:01:25 and we were pretty much prepared to go
00:01:23 00:01:25 all in on this so me and my friend were
00:01:25 00:01:27 like
00:01:25 00:01:29 let's do this we decided to build the
00:01:27 00:01:29 store we both had a background in web
00:01:29 00:01:32 design
00:01:29 00:01:34 and working on stuff online so we were
00:01:32 00:01:36 able to put the store up in like a day
00:01:34 00:01:37 and we launched our first product the
00:01:36 00:01:40 next day after
00:01:37 00:01:41 and the product completely flopped it
00:01:40 00:01:42 was so bad
00:01:41 00:01:44 which is totally normal if you're new
00:01:42 00:01:46 and you failed in the same way
00:01:44 00:01:48 as part of the process so that first
00:01:46 00:01:50 month of june it felt like every product
00:01:48 00:01:51 i was testing was just a straight up
00:01:50 00:01:53 failure
00:01:51 00:01:54 i was testing all kinds of crap and i'll
00:01:53 00:01:57 throw it up on the screen
00:01:54 00:01:59 i was testing necklaces and bracelets i
00:01:57 00:02:01 was testing random pet
00:01:59 00:02:02 products that made no sense i was
00:02:01 00:02:04 testing a variety of drop shipping
00:02:02 00:02:06 products that i've seen on apps like
00:02:04 00:02:08 ecom hunt and pexta
00:02:06 00:02:09 and nothing was working then at the end
00:02:08 00:02:12 of the month
00:02:09 00:02:13 i took a whole evaluation of my strategy
00:02:12 00:02:15 that i was following and i said this is
00:02:13 00:02:18 not the way to do it i need to find
00:02:15 00:02:19 products that are already selling and
00:02:18 00:02:21 use my skill set
00:02:19 00:02:22 to make those products better and it was
00:02:21 00:02:25 from that
00:02:22 00:02:26 that i had my first small success so
00:02:25 00:02:29 let's take a look
00:02:26 00:02:30 at that small success so if we go to the
00:02:29 00:02:33 month of june
00:02:30 00:02:35 and july you'll see that things actually
00:02:33 00:02:37 kind of started to work a little bit i
00:02:35 00:02:39 had went from making
00:02:37 00:02:41 only sixteen hundred dollars in june to
00:02:39 00:02:44 making eight thousand dollars plus
00:02:41 00:02:46 in the month of july the biggest change
00:02:44 00:02:47 came from that strategy approach that i
00:02:46 00:02:49 just told you about
00:02:47 00:02:51 i stopped trying to test random products
00:02:49 00:02:52 that i thought would work and i started
00:02:51 00:02:55 focusing on products that were
00:02:52 00:02:56 already working and making them better
00:02:55 00:02:58 so let me show you
00:02:56 00:03:00 these products that started working in
00:02:58 00:03:02 july inside of the ads manager
00:03:00 00:03:05 so this is the month of july and as you
00:03:02 00:03:06 can see this month was really dominated
00:03:05 00:03:09 by one product
00:03:06 00:03:11 and it was actually an ocarina the the
00:03:09 00:03:13 instrument that link plays in the legend
00:03:11 00:03:14 of zelda i've always been a big gamer
00:03:13 00:03:15 and when i saw this product i thought it
00:03:14 00:03:17 was super sweet
00:03:15 00:03:19 and you can see it's a very simple photo
00:03:17 00:03:21 ad just of this ocarina
00:03:19 00:03:23 i used very simple ad copy i was like
00:03:21 00:03:25 are you an original legend of zelda fan
00:03:23 00:03:26 if so this is a must-have for the
00:03:25 00:03:27 targeting
00:03:26 00:03:29 it's pretty obvious what i was targeting
00:03:27 00:03:33 i was targeting zelda and
00:03:29 00:03:34 nintendo and game informer and i didn't
00:03:33 00:03:36 become a millionaire of this product let
00:03:34 00:03:39 me tell you but this
00:03:36 00:03:39 product gave me a glimmer of hope that
00:03:39 00:03:42 yo
00:03:39 00:03:43 this business can actually work and i
00:03:42 00:03:45 was thinking that i was going to get
00:03:43 00:03:46 rich this month i was looking at my
00:03:45 00:03:48 store
00:03:46 00:03:50 and i was seeing like whoa you made six
00:03:48 00:03:52 hundred dollars in a day you made
00:03:50 00:03:54 five hundred dollars in a day but i
00:03:52 00:03:56 wasn't making next to
00:03:54 00:03:58 any profit i think at the end of this
00:03:56 00:03:59 month even after making nine thousand
00:03:58 00:04:01 dollars
00:03:59 00:04:02 we only made like a thousand dollars
00:04:01 00:04:05 profit and
00:04:02 00:04:07 i was having my money held on shopify
00:04:05 00:04:09 because when you first start scaling a
00:04:07 00:04:11 shopify store they put a 25
00:04:09 00:04:13 hold on your account so i didn't make
00:04:11 00:04:15 any money i was so confused i was like
00:04:13 00:04:17 seeing all these deposits hit
00:04:15 00:04:19 but no money came into my bank account
00:04:17 00:04:20 and at the end of july i had to assess
00:04:19 00:04:22 my whole situation
00:04:20 00:04:24 and kind of re-evaluate everything so
00:04:22 00:04:26 going into august i had a ton of
00:04:24 00:04:27 motivation because now this business
00:04:26 00:04:28 that was making me zero dollars before
00:04:27 00:04:30 was at least
00:04:28 00:04:32 showing promise that it could make me
00:04:30 00:04:34 hundreds of dollars a day so
00:04:32 00:04:36 i was primed and ready to kill it in the
00:04:34 00:04:38 month of august and sure enough
00:04:36 00:04:39 if you take a look in the month of
00:04:38 00:04:41 august this store
00:04:39 00:04:43 did the same amount of numbers it did
00:04:41 00:04:45 around 8 300 bucks so
00:04:43 00:04:47 i was like yo we did it again this
00:04:45 00:04:48 product is still selling but the profits
00:04:47 00:04:49 are low
00:04:48 00:04:51 so what if i take the same exact
00:04:49 00:04:53 approach that i did with this product
00:04:51 00:04:55 and find a product with better profit
00:04:53 00:04:58 margins and that's exactly what i did
00:04:55 00:05:00 as you can see in the month of august i
00:04:58 00:05:01 started testing a bunch of products
00:05:00 00:05:03 because i had a little extra budget now
00:05:01 00:05:04 i had about a thousand bucks
00:05:03 00:05:06 so i was like let me just test that so i
00:05:04 00:05:08 started testing like a 3d
00:05:06 00:05:10 knee pad it's like a knee brace that you
00:05:08 00:05:12 wear for injuries
00:05:10 00:05:14 i started testing some height boosting
00:05:12 00:05:15 insoles i'm sure you guys have seen that
00:05:14 00:05:16 product before
00:05:15 00:05:19 i was testing all types of stuff
00:05:16 00:05:22 magnetik lashes portable juicer
00:05:19 00:05:24 i tested a projector a mermaid glass
00:05:22 00:05:27 i mean man i was going hard this month
00:05:24 00:05:28 this was the first month when i was back
00:05:27 00:05:29 in college after the summer of building
00:05:28 00:05:32 this business
00:05:29 00:05:34 and i did not want to stay in school my
00:05:32 00:05:36 entire focus
00:05:34 00:05:37 was to build this business to the point
00:05:36 00:05:39 where i was making enough income to
00:05:37 00:05:40 convince my parents to let me drop out
00:05:39 00:05:42 of college
00:05:40 00:05:44 and i actually got to that point but it
00:05:42 00:05:44 took a little longer than expected once
00:05:44 00:05:46 again
00:05:44 00:05:48 in the month of august i really didn't
00:05:46 00:05:49 make that much money i made about
00:05:48 00:05:51 another thousand dollars in profit
00:05:49 00:05:53 but shopify was holding our money and
00:05:51 00:05:54 this is where things got a little scary
00:05:53 00:05:56 because
00:05:54 00:05:58 i knew that i had profit coming in but
00:05:56 00:06:00 since shopify was holding it
00:05:58 00:06:01 and since i was paying for inventory and
00:06:00 00:06:04 the facebook ads
00:06:01 00:06:05 i was starting to run really low on cash
00:06:04 00:06:07 like dangerously low in cash
00:06:05 00:06:09 to the point where i couldn't even keep
00:06:07 00:06:12 up with running my business anymore
00:06:09 00:06:15 and that's when the hustler inside of me
00:06:12 00:06:16 activated and i just figured it out so
00:06:15 00:06:18 since i was running low on money i
00:06:16 00:06:20 needed to figure out a way to generate
00:06:18 00:06:21 income online and maybe some of you guys
00:06:20 00:06:23 are in that same position
00:06:21 00:06:25 you're trying to start your ecommerce
00:06:23 00:06:25 business but you're failing and you ran
00:06:25 00:06:27 out of money
00:06:25 00:06:29 listen man go out there and get a job if
00:06:27 00:06:31 you have to but
00:06:29 00:06:32 if you have some type of skill set that
00:06:31 00:06:33 you can monetize
00:06:32 00:06:35 do that because that's what i did and it
00:06:33 00:06:36 worked for me so i started editing
00:06:35 00:06:38 videos
00:06:36 00:06:40 for other drop shippers via facebook
00:06:38 00:06:42 groups and a couple chats that i was in
00:06:40 00:06:44 and i started making 200 bucks a week
00:06:42 00:06:46 from doing this is it a lot of money
00:06:44 00:06:47 no but it gave me the budget and the
00:06:46 00:06:49 extra amount of money that i needed to
00:06:47 00:06:50 continue working on this
00:06:49 00:06:52 without the pressure of running out of
00:06:50 00:06:53 bread and it really paid off
00:06:52 00:06:56 because going into the month of
00:06:53 00:06:58 september i had my most successful month
00:06:56 00:07:00 with e-commerce that year
00:06:58 00:07:02 and this was the first month where i was
00:07:00 00:07:03 able to look at my bank account and say
00:07:02 00:07:05 oh wow like this
00:07:03 00:07:08 is a real business this is something
00:07:05 00:07:09 that i can use to live whatever life i
00:07:08 00:07:11 want to live
00:07:09 00:07:13 looking at 50k in revenue now does it
00:07:11 00:07:15 excite me like it did at that time
00:07:13 00:07:17 you guys got to understand i was living
00:07:15 00:07:19 with my parents going to school
00:07:17 00:07:22 i was pretty miserable because this is
00:07:19 00:07:24 the only thing that i wanted to work
00:07:22 00:07:26 i would literally be sleeping right and
00:07:24 00:07:28 i would wake up in the mid i'll put my
00:07:26 00:07:29 phone right next to my ear
00:07:28 00:07:31 and i'll wake up in the middle of the
00:07:29 00:07:32 night to the chatting sound effect on my
00:07:31 00:07:34 phone
00:07:32 00:07:36 and i would just wake up with like a
00:07:34 00:07:37 smile on my face like i don't know if
00:07:36 00:07:39 you guys know that but if you know you
00:07:37 00:07:40 know so you can see this month of
00:07:39 00:07:43 september
00:07:40 00:07:45 i scaled up to at the maximum around
00:07:43 00:07:47 four thousand dollars a day in sales
00:07:45 00:07:49 and this was when i was like yo like i'm
00:07:47 00:07:52 done with college i'm not gonna stay
00:07:49 00:07:54 uh age i was 18 years old i was like yo
00:07:52 00:07:55 this is crazy like i'm making more money
00:07:54 00:07:57 than my parents
00:07:55 00:07:58 and i can leave school and all these
00:07:57 00:07:59 things that i had dreamed about for so
00:07:58 00:08:01 long
00:07:59 00:08:03 i had more motivation than ever i had a
00:08:01 00:08:04 budget and the money from shopify that
00:08:03 00:08:06 was on hold
00:08:04 00:08:08 got released so i was up so the way that
00:08:06 00:08:10 i scaled to a 50k
00:08:08 00:08:11 in september was following what i was
00:08:10 00:08:13 doing before so
00:08:11 00:08:15 you can see in august i was testing a
00:08:13 00:08:15 bunch of products and nothing was really
00:08:15 00:08:19 slapping
00:08:15 00:08:20 but september 1st i tested a new product
00:08:19 00:08:22 it's this knife sharpener here and i'll
00:08:20 00:08:23 go ahead and show you guys the ad i'll
00:08:22 00:08:26 throw it up on the screen
00:08:23 00:08:27 this product was a banger like i was
00:08:26 00:08:29 making 30
00:08:27 00:08:31 profit on every single sale with this
00:08:29 00:08:32 product you can see right here i was
00:08:31 00:08:35 only spending 17
00:08:32 00:08:36 to get a customer and this is simply a
00:08:35 00:08:38 matter of
00:08:36 00:08:40 everything that i had learned from all
00:08:38 00:08:43 the failure the months prior
00:08:40 00:08:43 coming into fruition now going into
00:08:43 00:08:46 october
00:08:43 00:08:48 i had a little bit of a reality check
00:08:46 00:08:50 because i scaled even higher i thought
00:08:48 00:08:51 you know if it can do 50 it can do 100
00:08:50 00:08:54 so
00:08:51 00:08:55 i was trying to push this thing from 50k
00:08:54 00:08:57 to 100k
00:08:55 00:08:59 and if you look what happened in october
00:08:57 00:09:01 my roads just
00:08:59 00:09:03 jumped off a cliff and i actually was
00:09:01 00:09:05 scaling this product but you guys just
00:09:03 00:09:05 heard my margins right i could only make
00:09:05 00:09:08 30
00:09:05 00:09:10 per sale so i lost money this was the
00:09:08 00:09:13 most eye-opening month
00:09:10 00:09:14 ever because i saw 70 bands on my phone
00:09:13 00:09:16 i thought i was like
00:09:14 00:09:18 up i thought i was getting rich and i
00:09:16 00:09:19 didn't have a bookkeeper at this time
00:09:18 00:09:21 and i was just going off the shops by
00:09:19 00:09:22 deposits but after all the bills were
00:09:21 00:09:24 paid
00:09:22 00:09:26 in october we didn't make any profit and
00:09:24 00:09:28 i was like so upset about that
00:09:26 00:09:30 because in the middle of october i put
00:09:28 00:09:33 in my papers i dropped out of school
00:09:30 00:09:34 and i was on my own now but the pressure
00:09:33 00:09:36 really set
00:09:34 00:09:38 in in october because i thought i had
00:09:36 00:09:39 made it but clearly i didn't so this is
00:09:38 00:09:41 when things
00:09:39 00:09:43 really got big i was stressed out in
00:09:41 00:09:45 october i just left school
00:09:43 00:09:46 i needed to turn this into something
00:09:45 00:09:48 much bigger than what it already was
00:09:46 00:09:50 so i took everything i had learned all
00:09:48 00:09:51 the little you know twelve thousand
00:09:50 00:09:52 fifteen thousand dollars i had
00:09:51 00:09:54 accumulated
00:09:52 00:09:56 and i started testing hard i started
00:09:54 00:09:57 testing a ton of products
00:09:56 00:09:59 every single week i was probably testing
00:09:57 00:10:02 like five ten products a week
00:09:59 00:10:03 and in the next month i found an
00:10:02 00:10:05 absolute
00:10:03 00:10:07 banger take that as a lesson that you
00:10:05 00:10:08 get better over time and don't be
00:10:07 00:10:09 discouraged if it's not working right
00:10:08 00:10:12 away so
00:10:09 00:10:12 the product that i end up finding in
00:10:12 00:10:15 november
00:10:12 00:10:16 was this portable lunchbox i'll throw it
00:10:15 00:10:20 up on the screen right here
00:10:16 00:10:23 and wow this product was going crazy so
00:10:20 00:10:24 if we go up to november and we look at
00:10:23 00:10:27 the entire month
00:10:24 00:10:29 i mean this was the month where i was
00:10:27 00:10:30 like okay this is what i'm gonna do for
00:10:29 00:10:31 the next five to ten years i love this
00:10:30 00:10:34 business
00:10:31 00:10:36 this is going crazy i made 168 000
00:10:34 00:10:38 in sales in one month my profits for
00:10:36 00:10:42 this month i mean
00:10:38 00:10:43 we spent around 63k so we had 100k
00:10:42 00:10:45 left over after that we paid for our
00:10:43 00:10:48 orders i think i made
00:10:45 00:10:50 like 30k to 40k profit in one month
00:10:48 00:10:52 i had next to no living expenses at this
00:10:50 00:10:53 time i was driving a beat up toyota
00:10:52 00:10:55 corolla so
00:10:53 00:10:56 i didn't worry about spending any money
00:10:55 00:10:58 i just had a bunch of cash in my bank
00:10:56 00:11:00 account more cash than
00:10:58 00:11:02 most 18 year olds should ever have to be
00:11:00 00:11:03 honest with you and i was super hyped
00:11:02 00:11:05 so just like a real simple breakdown of
00:11:03 00:11:08 how i scaled this
00:11:05 00:11:09 product i just launched a conversions
00:11:08 00:11:10 campaign
00:11:09 00:11:13 so if we go like the first week of
00:11:10 00:11:15 november you can see that i tested the
00:11:13 00:11:17 product with a couple different ad sets
00:11:15 00:11:19 i saw they were selling well so i just
00:11:17 00:11:20 started launching more ad sets every
00:11:19 00:11:22 single day
00:11:20 00:11:25 i started to find more ad sets that are
00:11:22 00:11:27 working and i duplicated the ones that
00:11:25 00:11:29 were really performing well
00:11:27 00:11:30 after that i just kept duplicating and
00:11:29 00:11:32 going to higher budgets
00:11:30 00:11:34 this isn't the same exact strategy i use
00:11:32 00:11:36 now i'm gonna do an
00:11:34 00:11:37 updated facebook ads tutorial for you
00:11:36 00:11:40 guys soon but
00:11:37 00:11:40 in 2018 2017 this was what worked the
00:11:40 00:11:42 best so
00:11:40 00:11:44 i just kept duplicating thousand dollar
00:11:42 00:11:46 budget 300 budget
00:11:44 00:11:48 had a bunch of campaigns running and
00:11:46 00:11:49 yeah at the end of the month it was a
00:11:48 00:11:51 great month
00:11:49 00:11:52 it's funny about this one this product
00:11:51 00:11:55 is just a simple photo ad
00:11:52 00:11:57 no videos and it absolutely crushed and
00:11:55 00:11:59 going into december with
00:11:57 00:12:02 everything that i had done in november i
00:11:59 00:12:03 just scaled up for the first two weeks
00:12:02 00:12:06 and then i scaled back
00:12:03 00:12:06 for christmas and that pretty much wraps
00:12:06 00:12:09 up
00:12:06 00:12:10 the year of 2017 for this business to be
00:12:09 00:12:12 honest with you
00:12:10 00:12:13 i was on top of the world i was this 18
00:12:12 00:12:16 year old kid that
00:12:13 00:12:17 was coming up from literally nothing and
00:12:16 00:12:18 i had really made a bunch of money in
00:12:17 00:12:20 one year
00:12:18 00:12:22 and it gave me the confidence that i was
00:12:20 00:12:24 lacking in my life i always knew i
00:12:22 00:12:26 wanted to be an entrepreneur but this
00:12:24 00:12:28 really showed me that i was
00:12:26 00:12:29 and that i really could build something
00:12:28 00:12:32 great and
00:12:29 00:12:34 what happened next is not the most fun
00:12:32 00:12:36 part but i think that is going to be the
00:12:34 00:12:38 most valuable part of this video because
00:12:36 00:12:39 it would have saved me a lot of headache
00:12:38 00:12:40 and i would have made a lot more money
00:12:39 00:12:42 back then so
00:12:40 00:12:43 make sure you listen very closely to
00:12:42 00:12:45 what i'm about to tell you so that year
00:12:43 00:12:46 i had made a couple hundred thousand
00:12:45 00:12:48 dollars and
00:12:46 00:12:50 honestly i wasn't prepared for it at all
00:12:48 00:12:50 i was still fulfilling with aliexpress
00:12:50 00:12:53 and
00:12:50 00:12:54 that backfired really badly i didn't
00:12:53 00:12:57 have a team of bookkeepers
00:12:54 00:12:59 i was only using order metrics and just
00:12:57 00:13:01 looking at this dashboard numbers there
00:12:59 00:13:01 i didn't have accurate bookkeeping at
00:13:01 00:13:03 all
00:13:01 00:13:04 and quite frankly my supplier was doing
00:13:03 00:13:06 a terrible job
00:13:04 00:13:08 the best thing that we had going for us
00:13:06 00:13:09 in that business was my marketing skill
00:13:08 00:13:11 set
00:13:09 00:13:12 the products that we were selling and
00:13:11 00:13:14 our customer support team if we didn't
00:13:12 00:13:15 have my customer support agent who i
00:13:14 00:13:16 still work with
00:13:15 00:13:17 this day if you're watching this video
00:13:16 00:13:18 shout out to you we would have been
00:13:17 00:13:20 totally screwed
00:13:18 00:13:22 basically because i didn't do my due
00:13:20 00:13:24 diligence on this supplier properly
00:13:22 00:13:26 we were getting a ton of fake tracking
00:13:24 00:13:26 numbers for the lunch box and these
00:13:26 00:13:29 products were
00:13:26 00:13:31 not shipping out in a timely manner at
00:13:29 00:13:33 all some of them weren't even shipping
00:13:31 00:13:35 so orders were taking weeks to show up
00:13:33 00:13:37 and our customers were really upset we
00:13:35 00:13:38 were dishing out a bunch of refunds
00:13:37 00:13:40 you know we were helping these people
00:13:38 00:13:41 out it's not like i was just scamming
00:13:40 00:13:43 them we were refunding them
00:13:41 00:13:44 we would send them replacements we would
00:13:43 00:13:46 do everything we can to make sure they
00:13:44 00:13:48 were happy but regardless
00:13:46 00:13:50 60 of customers got their product but
00:13:48 00:13:51 like 30 to 40 percent were just taking
00:13:50 00:13:52 forever
00:13:51 00:13:55 and some of them didn't even get shipped
00:13:52 00:13:57 going into the year of 2018
00:13:55 00:13:58 it was my goal to never let this happen
00:13:57 00:14:00 again and do things
00:13:58 00:14:03 the right way honestly i should have
00:14:00 00:14:05 just fired my supplier at that point but
00:14:03 00:14:07 we spoke a lot and she was telling me
00:14:05 00:14:08 why this was happening and that it would
00:14:07 00:14:10 never happen again
00:14:08 00:14:11 stop the cap and how she was gonna fix
00:14:10 00:14:14 it so
00:14:11 00:14:16 like an idiot i trusted her going into
00:14:14 00:14:16 the next year of january if we take a
00:14:16 00:14:19 look
00:14:16 00:14:21 at january for this store you can see
00:14:19 00:14:23 that i fired the ads back
00:14:21 00:14:25 up and we almost had another hundred
00:14:23 00:14:27 thousand dollars in sales
00:14:25 00:14:29 and the crazy part is if you look at the
00:14:27 00:14:30 roads and the cost per purchase in
00:14:29 00:14:32 january
00:14:30 00:14:35 the numbers were even better than they
00:14:32 00:14:37 were before like a 3x roads 20
00:14:35 00:14:39 cost per purchase it was going really
00:14:37 00:14:41 good in january now i had made another
00:14:39 00:14:41 critikal mistake in this month of
00:14:41 00:14:43 january
00:14:41 00:14:45 instead of just focusing on this
00:14:43 00:14:47 lunchbox product and becoming the best
00:14:45 00:14:49 seller for this product
00:14:47 00:14:50 i just started testing a bunch of other
00:14:49 00:14:52 products because i was like well
00:14:50 00:14:54 you know you don't want to just rely on
00:14:52 00:14:55 one you want to have 20 winning products
00:14:54 00:14:57 which
00:14:55 00:14:58 is no longer my philosophy and if
00:14:57 00:14:59 somebody is trying to teach you that
00:14:58 00:15:02 strategy
00:14:59 00:15:03 i just don't stand by it the only way i
00:15:02 00:15:06 would recommend that is if they're
00:15:03 00:15:07 all in the same niche or they're all
00:15:06 00:15:09 very related
00:15:07 00:15:11 otherwise i wouldn't do that at all i
00:15:09 00:15:13 was testing everything under the sun
00:15:11 00:15:14 so that i could have multiple winning
00:15:13 00:15:16 products now thankfully
00:15:14 00:15:17 i found two more winning products i
00:15:16 00:15:18 found the sandblaster which i've toked
00:15:17 00:15:21 about in a video before
00:15:18 00:15:23 and i found this metallic marker set so
00:15:21 00:15:23 now on this store i had three winning
00:15:23 00:15:25 products but
00:15:23 00:15:28 my business still wasn't optimized and
00:15:25 00:15:29 my supplier really wasn't doing the
00:15:28 00:15:32 things that she promised
00:15:29 00:15:34 so it was time to let her go and figure
00:15:32 00:15:34 out a new solution for that so after i
00:15:34 00:15:36 fired her
00:15:34 00:15:38 i found my first agent basically it's
00:15:36 00:15:39 somebody that has a bunch of connections
00:15:38 00:15:40 in china
00:15:39 00:15:42 to get you faster shipping cheaper
00:15:40 00:15:44 manufacturing and the best quality of
00:15:42 00:15:46 your product going into february
00:15:44 00:15:48 i was armed with this new level of
00:15:46 00:15:50 confidence because i had this new agent
00:15:48 00:15:52 and once again we had another 100k month
00:15:50 00:15:55 but unfortunately
00:15:52 00:15:55 your boy messed up again this was an
00:15:55 00:15:58 agent
00:15:55 00:15:59 that did not come recommended to me from
00:15:58 00:16:00 somebody this is somebody that reached
00:15:59 00:16:02 out to me
00:16:00 00:16:03 cold because at the time i was making
00:16:02 00:16:04 youtube videos so i was getting hit up
00:16:03 00:16:07 from these people
00:16:04 00:16:09 and i got on a call with this guy and he
00:16:07 00:16:11 was selling me the dream i thought that
00:16:09 00:16:14 this guy had the best service since
00:16:11 00:16:17 sliced bread his service sounded like
00:16:14 00:16:18 exactly what i needed and i was ready to
00:16:17 00:16:21 work with him for the long haul
00:16:18 00:16:22 turns out i was his first customer he
00:16:21 00:16:24 actually had
00:16:22 00:16:25 no idea what he was doing and he was
00:16:24 00:16:28 like using me
00:16:25 00:16:28 as the guinea pig for his new service as
00:16:28 00:16:31 a result of that
00:16:28 00:16:33 he was not prepared to handle the level
00:16:31 00:16:36 of scale that my business was doing
00:16:33 00:16:36 and the same thing happened to me again
00:16:36 00:16:39 so at this point
00:16:36 00:16:40 end of february i just decided to slow
00:16:39 00:16:43 down scaling i was like look i got
00:16:40 00:16:44 enough cash to live for like at least
00:16:43 00:16:46 like two years
00:16:44 00:16:48 with my current expenses i'm just not
00:16:46 00:16:50 gonna do this scaling thing right now i
00:16:48 00:16:51 need to make sure that everybody's
00:16:50 00:16:53 good on the customer side and that we
00:16:51 00:16:54 don't deal with this issue moving
00:16:53 00:16:55 forward
00:16:54 00:16:57 so that's pretty much what march and
00:16:55 00:16:59 april was it was dealing with
00:16:57 00:17:01 a ton of negative feedback from our
00:16:59 00:17:02 customers i think i dished out like 20k
00:17:01 00:17:06 in refunds
00:17:02 00:17:07 very painful and the sad part is that we
00:17:06 00:17:08 were still getting a ton of orders just
00:17:07 00:17:11 organically i mean it's not
00:17:08 00:17:12 sad but it's just unfortunate because
00:17:11 00:17:14 you know this brand was doing
00:17:12 00:17:16 really well can't even really call it a
00:17:14 00:17:18 brand it's a general store
00:17:16 00:17:19 but i just didn't build the systems
00:17:18 00:17:21 properly to maintain it
00:17:19 00:17:24 and you know it's a couple reasons why
00:17:21 00:17:26 that is i was inexperienced i was young
00:17:24 00:17:27 i had bad habits in my personal life i
00:17:26 00:17:30 think that allowed me to not
00:17:27 00:17:31 focus entirely on this the way i should
00:17:30 00:17:33 but thankfully
00:17:31 00:17:36 i learned from those mistakes and that
00:17:33 00:17:36 brings me to the phase of what happened
00:17:36 00:17:38 after
00:17:36 00:17:40 so after all that happened i decided to
00:17:38 00:17:41 take some time to just make sure
00:17:40 00:17:43 all of our customers were good and after
00:17:41 00:17:44 all that was finished i actually took a
00:17:43 00:17:46 break from e-commerce for a couple
00:17:44 00:17:47 months i wanted to use that
00:17:46 00:17:49 time to reflect on everything that i had
00:17:47 00:17:51 learned from that situation
00:17:49 00:17:52 and make sure that the next time i did
00:17:51 00:17:54 it those same problems
00:17:52 00:17:56 wouldn't happen and a few months after
00:17:54 00:17:57 that i started my first branded drop
00:17:56 00:17:59 shipping store
00:17:57 00:18:00 and that was where things started to
00:17:59 00:18:01 change and go really in the right
00:18:00 00:18:03 direction
00:18:01 00:18:04 and now using that same branded drop
00:18:03 00:18:06 shipping approach that i've been doing
00:18:04 00:18:07 now for over two years
00:18:06 00:18:09 i'm generating over a hundred thousand
00:18:07 00:18:11 dollars a month consistently
00:18:09 00:18:12 my customers are happy i love the
00:18:11 00:18:14 products that i'm selling
00:18:12 00:18:17 and i really have long term potential
00:18:14 00:18:18 with these brands that i am building
00:18:17 00:18:20 so the moral of the story is that you're
00:18:18 00:18:21 gonna have to make some really painful
00:18:20 00:18:23 mistakes
00:18:21 00:18:24 in your journey at first the painful
00:18:23 00:18:26 mistakes were
00:18:24 00:18:28 me just losing money trying to test
00:18:26 00:18:30 products and find winners
00:18:28 00:18:31 and then at the end of that first year
00:18:30 00:18:33 the painful mistakes were
00:18:31 00:18:34 just not taking care of my customers as
00:18:33 00:18:38 best as possible
00:18:34 00:18:40 but if i hadn't made those mistakes
00:18:38 00:18:42 i wouldn't have learned those lessons
00:18:40 00:18:44 and been able to fix them moving
00:18:42 00:18:46 forward but thankfully for you you watch
00:18:44 00:18:48 this video where i broke them down
00:18:46 00:18:50 so please for the love of god do not
00:18:48 00:18:52 make the same mistakes that i did
00:18:50 00:18:53 save yourself the headache save yourself
00:18:52 00:18:54 thousands of dollars and try your best
00:18:53 00:18:56 to do things
00:18:54 00:18:58 right from the start mistakes are
00:18:56 00:18:58 inevitable you're gonna have your own
00:18:58 00:19:00 screw-ups
00:18:58 00:19:02 but just don't make the same mistakes
00:19:00 00:19:03 that i made in my journey
00:19:02 00:19:06 and i promise you you will thank
00:19:03 00:19:07 yourself for it so i hope that you guys
00:19:06 00:19:09 enjoyed this video
00:19:07 00:19:10 i hope you appreciate this quality of
00:19:09 00:19:12 content if you did
00:19:10 00:19:14 give me a thumbs up and go ahead in the
00:19:12 00:19:15 comments let me know
00:19:14 00:19:17 what is the biggest struggle you're
00:19:15 00:19:19 having in your ecommerce journey
00:19:17 00:19:20 or if you're somebody who has seen
00:19:19 00:19:22 success tell me the biggest lesson that
00:19:20 00:19:23 you've learned in your journey because
00:19:22 00:19:25 i'm still a student of the game
00:19:23 00:19:26 and i want to learn from you guys so let
00:19:25 00:19:28 me know in the comments down below hope
00:19:26 00:19:39 you have a great weekend
00:19:28 00:19:41 tok to you soon peace
00:19:39 00:19:41 you