1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share
Published on: December 6 2022 by FeedbackWrench
1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share
Table of Contents
1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | all right so i want to tok about one |
| 00:00:02 | 00:00:06 | super unique thing about amazon that |
| 00:00:04 | 00:00:07 | nobody ever toks about and it's gonna |
| 00:00:06 | 00:00:10 | show us a way that we can implement |
| 00:00:07 | 00:00:12 | these eight strategies to gain like uh |
| 00:00:10 | 00:00:13 | amazon style market share which might |
| 00:00:12 | 00:00:15 | sound |
| 00:00:13 | 00:00:16 | a little crazy might sound insane and |
| 00:00:15 | 00:00:18 | maybe it is but i'm telling you even if |
| 00:00:16 | 00:00:18 | you're a small business owner this is |
| 00:00:18 | 00:00:20 | for you |
| 00:00:18 | 00:00:22 | now my name is rob we own feedback |
| 00:00:20 | 00:00:24 | wrench and we do websites and ads and |
| 00:00:22 | 00:00:25 | search engine optimization for small |
| 00:00:24 | 00:00:27 | businesses |
| 00:00:25 | 00:00:28 | basically we use the web to become your |
| 00:00:27 | 00:00:31 | best sales employee and keep your sales |
| 00:00:28 | 00:00:32 | funnel filled so go to feedbackrench.com |
| 00:00:31 | 00:00:34 | like and subscribe if you like this we |
| 00:00:32 | 00:00:37 | tok about um how to grow your business |
| 00:00:34 | 00:00:38 | how to grow sales how to reduce taxes we |
| 00:00:37 | 00:00:39 | kind of hit on a whole bunch of stuff |
| 00:00:38 | 00:00:40 | now |
| 00:00:39 | 00:00:42 | uh i want to tok about this one thing |
| 00:00:40 | 00:00:42 | about amazon that nobody toks about now |
| 00:00:42 | 00:00:44 | i |
| 00:00:42 | 00:00:46 | go onto youtube and i watch all sorts of |
| 00:00:44 | 00:00:48 | documentaries about amazon and |
| 00:00:46 | 00:00:50 | all of the things that they've done that |
| 00:00:48 | 00:00:51 | have given them a competitive advantage |
| 00:00:50 | 00:00:53 | and |
| 00:00:51 | 00:00:54 | there's one thing that people never tok |
| 00:00:53 | 00:00:56 | about and i think this is quite a bit |
| 00:00:54 | 00:00:58 | different than what most pundits and and |
| 00:00:56 | 00:01:00 | folks tok about um now |
| 00:00:58 | 00:01:01 | there's some things that amazon has |
| 00:01:00 | 00:01:02 | obviously done since they started in the |
| 00:01:01 | 00:01:04 | 90s right they |
| 00:01:02 | 00:01:06 | they're more convenient they avoided |
| 00:01:04 | 00:01:06 | sales tax for a long time like i used to |
| 00:01:06 | 00:01:09 | work at best buy |
| 00:01:06 | 00:01:10 | 2004 to 2010 and i remember people |
| 00:01:09 | 00:01:12 | coming to best buy they look at things |
| 00:01:10 | 00:01:13 | feel and touch it and that's what they |
| 00:01:12 | 00:01:14 | wanted out of best buy and then they'd |
| 00:01:13 | 00:01:16 | leave and they'd order on amazon they |
| 00:01:14 | 00:01:18 | wouldn't have to pay sales tax |
| 00:01:16 | 00:01:19 | you know you don't owe a seven percent |
| 00:01:18 | 00:01:20 | sales tax |
| 00:01:19 | 00:01:22 | um here in minnesota on a thousand |
| 00:01:20 | 00:01:23 | dollar laptop that's a pretty big deal |
| 00:01:22 | 00:01:26 | so i think that benefited them but |
| 00:01:23 | 00:01:28 | that's not this one thing |
| 00:01:26 | 00:01:30 | amazon truly has done a good job with |
| 00:01:28 | 00:01:31 | their business |
| 00:01:30 | 00:01:33 | and it's not just this one thing that's |
| 00:01:31 | 00:01:35 | causing them to succeed but this one |
| 00:01:33 | 00:01:36 | lynchpin idea |
| 00:01:35 | 00:01:38 | is something that i'm telling you i i |
| 00:01:36 | 00:01:42 | don't hear anybody else tok about it |
| 00:01:38 | 00:01:44 | and it's what has caused them to become |
| 00:01:42 | 00:01:45 | the absolute most dominant player and |
| 00:01:44 | 00:01:48 | and the reason why i think it's |
| 00:01:45 | 00:01:50 | really telling is because walmart target |
| 00:01:48 | 00:01:52 | you know jcpenney and sears all |
| 00:01:50 | 00:01:55 | kind of reactively and a little bit |
| 00:01:52 | 00:01:57 | slower reacted to what amazon was doing |
| 00:01:55 | 00:01:58 | and some people say it would be too late |
| 00:01:57 | 00:02:02 | but that's not what caused |
| 00:01:58 | 00:02:05 | amazon to be so dominant |
| 00:02:02 | 00:02:06 | the reason why amazon was so dominant |
| 00:02:05 | 00:02:08 | was because of |
| 00:02:06 | 00:02:10 | one differentiating factor and and then |
| 00:02:08 | 00:02:11 | i'm going to explain this a little bit |
| 00:02:10 | 00:02:13 | so the one factor that they had am i |
| 00:02:11 | 00:02:15 | dragging along |
| 00:02:13 | 00:02:16 | the one thing that they had that nobody |
| 00:02:15 | 00:02:19 | else had was they had the |
| 00:02:16 | 00:02:20 | amazon affiliate program now for those |
| 00:02:19 | 00:02:22 | of you that don't know what the amazon |
| 00:02:20 | 00:02:24 | affiliate program is basically |
| 00:02:22 | 00:02:26 | um i could sign up to be a partner with |
| 00:02:24 | 00:02:27 | amazon and they give me little tracking |
| 00:02:26 | 00:02:29 | codes for products |
| 00:02:27 | 00:02:31 | and if i were to write an artikle like |
| 00:02:29 | 00:02:33 | the best |
| 00:02:31 | 00:02:35 | um camera to use for your whatever like |
| 00:02:33 | 00:02:36 | the top five dslr cameras and if i were |
| 00:02:35 | 00:02:39 | to write |
| 00:02:36 | 00:02:41 | an artikle about that on my website and |
| 00:02:39 | 00:02:43 | if i were to create a hyperlink |
| 00:02:41 | 00:02:45 | that pointed to my affiliate link in |
| 00:02:43 | 00:02:47 | amazon if somebody |
| 00:02:45 | 00:02:48 | would have purchased from using that |
| 00:02:47 | 00:02:50 | link |
| 00:02:48 | 00:02:52 | i would have earned a commission so |
| 00:02:50 | 00:02:53 | basically all i have to do is create |
| 00:02:52 | 00:02:55 | content |
| 00:02:53 | 00:02:57 | put their link on my site which points |
| 00:02:55 | 00:02:59 | to their website |
| 00:02:57 | 00:03:00 | and if someone makes a purchase after |
| 00:02:59 | 00:03:02 | they click on that i make money which is |
| 00:03:00 | 00:03:05 | pretty sweet |
| 00:03:02 | 00:03:06 | and here's why that's such a big deal |
| 00:03:05 | 00:03:09 | you see |
| 00:03:06 | 00:03:13 | one of the largest factors |
| 00:03:09 | 00:03:15 | in google and bing and yahoo's |
| 00:03:13 | 00:03:18 | algorithms to determine who shows up |
| 00:03:15 | 00:03:21 | highest in search engines |
| 00:03:18 | 00:03:23 | is a thing called backlinks and the |
| 00:03:21 | 00:03:25 | principle is is if you had a domain like |
| 00:03:23 | 00:03:28 | amazon.com |
| 00:03:25 | 00:03:30 | and you had thousands and thousands of |
| 00:03:28 | 00:03:32 | websites |
| 00:03:30 | 00:03:33 | linking to your site each one of those |
| 00:03:32 | 00:03:36 | are considered |
| 00:03:33 | 00:03:38 | a small vote of confidence so while |
| 00:03:36 | 00:03:40 | there was all sorts of innovation |
| 00:03:38 | 00:03:42 | happening from amazon they benefited |
| 00:03:40 | 00:03:43 | from no sales tax and and all of these |
| 00:03:42 | 00:03:46 | different reasons |
| 00:03:43 | 00:03:46 | the thing that caused them to absolutely |
| 00:03:46 | 00:03:50 | be the |
| 00:03:46 | 00:03:51 | behemoth was that they had hundreds of |
| 00:03:50 | 00:03:55 | thousands of people |
| 00:03:51 | 00:03:58 | out on their own websites linking back |
| 00:03:55 | 00:04:00 | to amazon so amazon's |
| 00:03:58 | 00:04:02 | link authority or page authority or just |
| 00:04:00 | 00:04:04 | their domain |
| 00:04:02 | 00:04:06 | was seen as one of the most dominant |
| 00:04:04 | 00:04:08 | forces out there and |
| 00:04:06 | 00:04:09 | they just won the search engines and you |
| 00:04:08 | 00:04:10 | can do something similar i'm going to |
| 00:04:09 | 00:04:12 | tap on this |
| 00:04:10 | 00:04:14 | how even small businesses can do some |
| 00:04:12 | 00:04:15 | really amazing things really there's |
| 00:04:14 | 00:04:18 | five things |
| 00:04:15 | 00:04:19 | that uh will transform your business big |
| 00:04:18 | 00:04:20 | time but |
| 00:04:19 | 00:04:21 | you know there was two things that i |
| 00:04:20 | 00:04:23 | think amazon ultimately did one they had |
| 00:04:21 | 00:04:24 | all those backlinks but the reason why |
| 00:04:23 | 00:04:26 | they got those backlinks |
| 00:04:24 | 00:04:27 | is they aligned bloggers best interest |
| 00:04:26 | 00:04:29 | with their own ben |
| 00:04:27 | 00:04:30 | best interests and that can be a |
| 00:04:29 | 00:04:32 | difficult thing for small businesses to |
| 00:04:30 | 00:04:32 | do so i don't know that that's that |
| 00:04:32 | 00:04:35 | relevant but |
| 00:04:32 | 00:04:36 | the idea is is if you can abide and win |
| 00:04:35 | 00:04:39 | the search engines |
| 00:04:36 | 00:04:40 | you can become kind of the king in your |
| 00:04:39 | 00:04:41 | sector |
| 00:04:40 | 00:04:43 | whether your sector is just like a |
| 00:04:41 | 00:04:44 | region and you're an accountant or a |
| 00:04:43 | 00:04:45 | bookkeeper or maybe you're a |
| 00:04:44 | 00:04:47 | construction company a remodeling |
| 00:04:45 | 00:04:49 | company maybe you do |
| 00:04:47 | 00:04:50 | driveway seal coding or something like |
| 00:04:49 | 00:04:52 | that and you want to make sure that you |
| 00:04:50 | 00:04:54 | win your local region |
| 00:04:52 | 00:04:56 | or if there's a niche that you're super |
| 00:04:54 | 00:04:58 | dominant in there are things |
| 00:04:56 | 00:05:00 | that you can do now in 2021 and later |
| 00:04:58 | 00:05:02 | that will help you rank higher in search |
| 00:05:00 | 00:05:04 | engines like google |
| 00:05:02 | 00:05:06 | and bing and even duckduckgo but the |
| 00:05:04 | 00:05:08 | idea is you have to do something kind of |
| 00:05:06 | 00:05:09 | similar to what amazon did now |
| 00:05:08 | 00:05:10 | i'm going to hit on there's seven things |
| 00:05:09 | 00:05:11 | that i want to hit on i'm gonna go |
| 00:05:10 | 00:05:13 | really fast |
| 00:05:11 | 00:05:15 | i tell you what if you want help doing |
| 00:05:13 | 00:05:17 | this i'll just cut to the chase um for a |
| 00:05:15 | 00:05:18 | monthly retainer we help small |
| 00:05:17 | 00:05:20 | businesses |
| 00:05:18 | 00:05:23 | uh keep up with their their lead |
| 00:05:20 | 00:05:25 | generation basically we'll use paid ads |
| 00:05:23 | 00:05:26 | we do seo we help you build up a system |
| 00:05:25 | 00:05:29 | that will close more deals |
| 00:05:26 | 00:05:30 | so go to feedbackgrounds.com book a free |
| 00:05:29 | 00:05:31 | consultation call with me but let's just |
| 00:05:30 | 00:05:34 | dive into seven |
| 00:05:31 | 00:05:36 | things that you can do to take market |
| 00:05:34 | 00:05:37 | share kind of in the same fashion that |
| 00:05:36 | 00:05:40 | amazon did so the number one thing that |
| 00:05:37 | 00:05:42 | you should do is uh i would say google |
| 00:05:40 | 00:05:43 | my business with lots of reviews so |
| 00:05:42 | 00:05:46 | focus on your google my business account |
| 00:05:43 | 00:05:48 | what most people forget when it comes to |
| 00:05:46 | 00:05:49 | local businesses contractors |
| 00:05:48 | 00:05:50 | construction companies home services |
| 00:05:49 | 00:05:52 | companies that |
| 00:05:50 | 00:05:54 | the local searches everything in local |
| 00:05:52 | 00:05:56 | searches you know when you |
| 00:05:54 | 00:05:57 | type in um let's say bookkeepers or |
| 00:05:56 | 00:05:59 | accountants near me |
| 00:05:57 | 00:06:00 | let me show you this real quick and i |
| 00:05:59 | 00:06:03 | won't spend tons of time on it |
| 00:06:00 | 00:06:04 | um but basically what you're gonna see |
| 00:06:03 | 00:06:08 | if i said |
| 00:06:04 | 00:06:09 | accountants near me |
| 00:06:08 | 00:06:11 | there's a couple things that'll pop up |
| 00:06:09 | 00:06:12 | you have a paid ad right up on top which |
| 00:06:11 | 00:06:14 | we can help you with and underneath that |
| 00:06:12 | 00:06:16 | you have the local snippet |
| 00:06:14 | 00:06:17 | so accountants near me tax professionals |
| 00:06:16 | 00:06:19 | near me um |
| 00:06:17 | 00:06:20 | remodeling companies near me bathroom |
| 00:06:19 | 00:06:24 | remodelers |
| 00:06:20 | 00:06:25 | there are so many different sectors |
| 00:06:24 | 00:06:27 | right now that have that local search if |
| 00:06:25 | 00:06:29 | you have local search you need to work |
| 00:06:27 | 00:06:31 | as hard as you possibly can |
| 00:06:29 | 00:06:32 | to set up a website and optimize your |
| 00:06:31 | 00:06:33 | google my business but then the number |
| 00:06:32 | 00:06:36 | one thing |
| 00:06:33 | 00:06:38 | is to get tons of reviews when you have |
| 00:06:36 | 00:06:40 | more reviews than everybody else it |
| 00:06:38 | 00:06:41 | shows that you're worthy of trust |
| 00:06:40 | 00:06:43 | it helps you close more business you |
| 00:06:41 | 00:06:46 | eventually will rank higher |
| 00:06:43 | 00:06:47 | and really you need to work to close |
| 00:06:46 | 00:06:49 | like 80 |
| 00:06:47 | 00:06:50 | of your your um business that you do now |
| 00:06:49 | 00:06:51 | there's two types of reviews that you |
| 00:06:50 | 00:06:54 | can get |
| 00:06:51 | 00:06:54 | um for google one is that you would get |
| 00:06:54 | 00:06:56 | people that |
| 00:06:54 | 00:06:57 | trust you kind of a character reference |
| 00:06:56 | 00:06:59 | right so they might not have done |
| 00:06:57 | 00:07:00 | business with you but maybe it's a peer |
| 00:06:59 | 00:07:01 | down the road or somebody else that |
| 00:07:00 | 00:07:02 | respects you that you've earned the |
| 00:07:01 | 00:07:03 | trust of |
| 00:07:02 | 00:07:05 | and they're just gonna say hey you know |
| 00:07:03 | 00:07:07 | what i've worked with rob before i would |
| 00:07:05 | 00:07:08 | highly recommend you check him out he's |
| 00:07:07 | 00:07:10 | a man that's worthy of trust their |
| 00:07:08 | 00:07:11 | operation is really good or |
| 00:07:10 | 00:07:12 | it would be somebody that actually did |
| 00:07:11 | 00:07:14 | business with you now in order for you |
| 00:07:12 | 00:07:16 | to get those reviews |
| 00:07:14 | 00:07:17 | you gotta you gotta follow up you gotta |
| 00:07:16 | 00:07:18 | ask for them i would recommend going to |
| 00:07:17 | 00:07:19 | your google my business account and |
| 00:07:18 | 00:07:21 | actually |
| 00:07:19 | 00:07:23 | texting people and email people |
| 00:07:21 | 00:07:24 | diligently your google reviews because |
| 00:07:23 | 00:07:26 | nothing will impact your |
| 00:07:24 | 00:07:28 | your business is based on a local search |
| 00:07:26 | 00:07:31 | like that if you have a local snippet |
| 00:07:28 | 00:07:33 | that pops up if you have this nothing |
| 00:07:31 | 00:07:35 | right now helps more |
| 00:07:33 | 00:07:36 | than tons and tons of google reviews |
| 00:07:35 | 00:07:37 | like that's what you have to spend your |
| 00:07:36 | 00:07:39 | time doing so |
| 00:07:37 | 00:07:40 | get your google reviews um we can help |
| 00:07:39 | 00:07:42 | you optimize your google my business |
| 00:07:40 | 00:07:43 | there's certainly a ton of things that |
| 00:07:42 | 00:07:44 | can go wrong |
| 00:07:43 | 00:07:46 | but that's the number one thing to take |
| 00:07:44 | 00:07:47 | market share if you become the 10 ton |
| 00:07:46 | 00:07:49 | gorilla |
| 00:07:47 | 00:07:50 | in your industry if you become the |
| 00:07:49 | 00:07:54 | company that has the absolute |
| 00:07:50 | 00:07:55 | most um reviews in your sector in your |
| 00:07:54 | 00:07:56 | region |
| 00:07:55 | 00:07:58 | there's nothing you can do there's |
| 00:07:56 | 00:07:58 | nothing you can do to beat it in fact if |
| 00:07:58 | 00:08:00 | you look here |
| 00:07:58 | 00:08:02 | we did this with my tax and accounting |
| 00:08:00 | 00:08:04 | firm nuance financial tax and accounting |
| 00:08:02 | 00:08:05 | we have 147 reviews |
| 00:08:04 | 00:08:07 | now i'm no longer with them because they |
| 00:08:05 | 00:08:10 | pulled some shenanigans but |
| 00:08:07 | 00:08:11 | i tell you what um in fact if you look |
| 00:08:10 | 00:08:12 | here it says provides accountants for |
| 00:08:11 | 00:08:14 | small |
| 00:08:12 | 00:08:16 | business that's because the website has |
| 00:08:14 | 00:08:18 | that written on there you will see |
| 00:08:16 | 00:08:19 | your website feeds into your google my |
| 00:08:18 | 00:08:20 | business so that's the number one thing |
| 00:08:19 | 00:08:22 | that you can do right now |
| 00:08:20 | 00:08:23 | to take market share is you have to |
| 00:08:22 | 00:08:24 | become the most dominant player on |
| 00:08:23 | 00:08:26 | google my business |
| 00:08:24 | 00:08:27 | now the second thing that you need to do |
| 00:08:26 | 00:08:29 | is you need to have a website that |
| 00:08:27 | 00:08:30 | actually closes and conveys trust like |
| 00:08:29 | 00:08:32 | the whole idea |
| 00:08:30 | 00:08:33 | is that if someone actually clicks on |
| 00:08:32 | 00:08:36 | your website or |
| 00:08:33 | 00:08:37 | checks you out um they either follow a |
| 00:08:36 | 00:08:39 | link from your google my business or |
| 00:08:37 | 00:08:40 | maybe an advertisement or something they |
| 00:08:39 | 00:08:42 | land on your website |
| 00:08:40 | 00:08:44 | you need to make darn sure that there's |
| 00:08:42 | 00:08:44 | reason for people to trust you now for |
| 00:08:44 | 00:08:46 | us |
| 00:08:44 | 00:08:48 | what we do is we try and work on really |
| 00:08:46 | 00:08:49 | clear simple messaging |
| 00:08:48 | 00:08:52 | we put our google reviews you know i |
| 00:08:49 | 00:08:54 | have 76 five-star reviews on my website |
| 00:08:52 | 00:08:55 | um not only that what we're also trying |
| 00:08:54 | 00:08:57 | to do is to show our work |
| 00:08:55 | 00:08:59 | so the thing that you can do is to make |
| 00:08:57 | 00:09:01 | sure that your website is fast that it's |
| 00:08:59 | 00:09:03 | built for users that it communicates |
| 00:09:01 | 00:09:05 | very clearly what you offer the problem |
| 00:09:03 | 00:09:08 | that you solve and then provides ample |
| 00:09:05 | 00:09:09 | um you know situations where you can |
| 00:09:08 | 00:09:10 | either see the work that you've done you |
| 00:09:09 | 00:09:11 | know here's some websites that we've |
| 00:09:10 | 00:09:13 | built |
| 00:09:11 | 00:09:14 | or you can listen to customers here's |
| 00:09:13 | 00:09:16 | some customers that i've had these are |
| 00:09:14 | 00:09:17 | testimonials from me |
| 00:09:16 | 00:09:19 | and then you want to make sure that you |
| 00:09:17 | 00:09:20 | point people towards your reviews right |
| 00:09:19 | 00:09:22 | so we have a page just for our reviews |
| 00:09:20 | 00:09:24 | we point that on our website |
| 00:09:22 | 00:09:26 | you should do that too you have to get a |
| 00:09:24 | 00:09:27 | great website get a custom website work |
| 00:09:26 | 00:09:28 | on your seo all those other things but |
| 00:09:27 | 00:09:29 | your website's more important than what |
| 00:09:28 | 00:09:30 | you think |
| 00:09:29 | 00:09:32 | if somebody actually learns about your |
| 00:09:30 | 00:09:33 | business then they google and do a |
| 00:09:32 | 00:09:34 | branded search where they actually |
| 00:09:33 | 00:09:35 | search your business name like feedback |
| 00:09:34 | 00:09:37 | wrench or |
| 00:09:35 | 00:09:39 | or whatever yours is and they get to |
| 00:09:37 | 00:09:40 | your website it has to actually close or |
| 00:09:39 | 00:09:42 | if they follow an |
| 00:09:40 | 00:09:44 | ad it does nothing if they get to your |
| 00:09:42 | 00:09:46 | website and it's vague it's unclear |
| 00:09:44 | 00:09:48 | you've really not shown them where you |
| 00:09:46 | 00:09:50 | want to bring the relationship |
| 00:09:48 | 00:09:51 | if you miss that boy you're out of luck |
| 00:09:50 | 00:09:53 | so go to feedbackrange.com we'll help |
| 00:09:51 | 00:09:53 | you with your messaging and make sure |
| 00:09:53 | 00:09:55 | that it's built |
| 00:09:53 | 00:09:57 | to actually rank the third thing to get |
| 00:09:55 | 00:10:00 | market shares get quality backlinks to |
| 00:09:57 | 00:10:02 | your website now this is kind of goofy |
| 00:10:00 | 00:10:04 | if you can find relationships and |
| 00:10:02 | 00:10:05 | collaborate now we have a collaboration |
| 00:10:04 | 00:10:07 | network of other websites that we |
| 00:10:05 | 00:10:08 | write and work for we actually publish |
| 00:10:07 | 00:10:11 | on other websites but |
| 00:10:08 | 00:10:12 | if you can get other websites to link to |
| 00:10:11 | 00:10:14 | you |
| 00:10:12 | 00:10:15 | and and the idea is that if they were |
| 00:10:14 | 00:10:18 | writing an artikle like the tax |
| 00:10:15 | 00:10:19 | difference between an llc and an s corp |
| 00:10:18 | 00:10:21 | on their website and they were trying to |
| 00:10:19 | 00:10:22 | explain that to people so that when they |
| 00:10:21 | 00:10:25 | got to their website they would |
| 00:10:22 | 00:10:26 | absolutely know what the difference is |
| 00:10:25 | 00:10:29 | and in that they were to |
| 00:10:26 | 00:10:31 | reference your website and point to |
| 00:10:29 | 00:10:34 | either a resource |
| 00:10:31 | 00:10:34 | a subpage that you've made or your home |
| 00:10:34 | 00:10:37 | domain |
| 00:10:34 | 00:10:39 | that is essentially a vote of confidence |
| 00:10:37 | 00:10:43 | from that organization |
| 00:10:39 | 00:10:45 | google for years and bing and amazon and |
| 00:10:43 | 00:10:46 | all the other search engines use |
| 00:10:45 | 00:10:49 | backlinks |
| 00:10:46 | 00:10:50 | in many different ways to help |
| 00:10:49 | 00:10:53 | prioritize |
| 00:10:50 | 00:10:56 | what is most relevant for a search query |
| 00:10:53 | 00:10:57 | so you have to take a look at how do you |
| 00:10:56 | 00:10:59 | build relationships |
| 00:10:57 | 00:11:01 | how do you collaborate how do you |
| 00:10:59 | 00:11:03 | attract high quality backlinks it is the |
| 00:11:01 | 00:11:06 | most difficult thing |
| 00:11:03 | 00:11:08 | to do it's not simple it's actually you |
| 00:11:06 | 00:11:10 | have to get into the publication |
| 00:11:08 | 00:11:11 | um business a little bit now we do that |
| 00:11:10 | 00:11:13 | for small businesses |
| 00:11:11 | 00:11:15 | you know here on my website we write |
| 00:11:13 | 00:11:16 | artikles and when we write artikles |
| 00:11:15 | 00:11:18 | here's an artikle to support |
| 00:11:16 | 00:11:19 | in fact this will be a link in the |
| 00:11:18 | 00:11:20 | description but this is my eight |
| 00:11:19 | 00:11:23 | strategies i've got |
| 00:11:20 | 00:11:24 | um a walk through of eight in different |
| 00:11:23 | 00:11:26 | strategy |
| 00:11:24 | 00:11:27 | strat tragedies strategies that you can |
| 00:11:26 | 00:11:29 | use |
| 00:11:27 | 00:11:32 | um but if i were to be linking to other |
| 00:11:29 | 00:11:34 | websites within my blog posts here |
| 00:11:32 | 00:11:35 | that can send um votes of confidence you |
| 00:11:34 | 00:11:39 | know right here i |
| 00:11:35 | 00:11:41 | sent a link to um google's google my |
| 00:11:39 | 00:11:43 | the actual google display explainer so |
| 00:11:41 | 00:11:45 | i'm explaining google display here |
| 00:11:43 | 00:11:46 | but every time i link out to one of |
| 00:11:45 | 00:11:47 | these places |
| 00:11:46 | 00:11:49 | that's a small vote of confidence and |
| 00:11:47 | 00:11:51 | google takes that pretty |
| 00:11:49 | 00:11:52 | serious so that's number three so we got |
| 00:11:51 | 00:11:53 | get you google my business lots of |
| 00:11:52 | 00:11:55 | reviews |
| 00:11:53 | 00:11:57 | excellent website that earns trust |
| 00:11:55 | 00:11:59 | quality backlinks to your website that's |
| 00:11:57 | 00:12:02 | the other thing don't get spammy stuff |
| 00:11:59 | 00:12:03 | number four you want to get high ranking |
| 00:12:02 | 00:12:06 | youtube videos |
| 00:12:03 | 00:12:07 | you can take massive market share if you |
| 00:12:06 | 00:12:10 | get |
| 00:12:07 | 00:12:12 | youtube videos that rank for for uh |
| 00:12:10 | 00:12:13 | keywords that matter to you right |
| 00:12:12 | 00:12:15 | so the idea is that you have to work |
| 00:12:13 | 00:12:16 | within your niche or within your very |
| 00:12:15 | 00:12:19 | specific industry |
| 00:12:16 | 00:12:21 | and if you get your your search engine |
| 00:12:19 | 00:12:23 | optimization and your content on |
| 00:12:21 | 00:12:25 | point what you will see is that when |
| 00:12:23 | 00:12:27 | people come to youtube and make a search |
| 00:12:25 | 00:12:28 | about whatever it is that you want them |
| 00:12:27 | 00:12:30 | to |
| 00:12:28 | 00:12:31 | um suddenly you're going to have a whole |
| 00:12:30 | 00:12:33 | bunch of people |
| 00:12:31 | 00:12:34 | finding your content you know youtube is |
| 00:12:33 | 00:12:37 | the second largest |
| 00:12:34 | 00:12:38 | um search engine out there and it's a |
| 00:12:37 | 00:12:41 | pretty serious deal in fact |
| 00:12:38 | 00:12:43 | i do a ton on youtube i have i can't |
| 00:12:41 | 00:12:46 | remember how many hundreds of videos but |
| 00:12:43 | 00:12:47 | you know i've got 21 000 subscribers ish |
| 00:12:46 | 00:12:50 | somewhere in there |
| 00:12:47 | 00:12:50 | i've got about 3 300 views in the last |
| 00:12:50 | 00:12:53 | four |
| 00:12:50 | 00:12:55 | um 48 hours but if you look here i've |
| 00:12:53 | 00:12:59 | got a whole bunch of super optimized |
| 00:12:55 | 00:13:00 | um videos here everything from |
| 00:12:59 | 00:13:02 | how to start a bookkeeping payroll and |
| 00:13:00 | 00:13:04 | tax firm you know that |
| 00:13:02 | 00:13:05 | people watch on average of seven minutes |
| 00:13:04 | 00:13:08 | and 40 seconds |
| 00:13:05 | 00:13:10 | uh a view i get 2300 views |
| 00:13:08 | 00:13:12 | a month on that i've got um some |
| 00:13:10 | 00:13:14 | politikal stuff here and there |
| 00:13:12 | 00:13:17 | i've got how to remove a charger door on |
| 00:13:14 | 00:13:19 | a gopro hero 7. i've got how to share |
| 00:13:17 | 00:13:21 | a google review link people watch that |
| 00:13:19 | 00:13:24 | for about two minutes |
| 00:13:21 | 00:13:26 | eleven hundred searches per month folks |
| 00:13:24 | 00:13:28 | youtube and you can't just optimize the |
| 00:13:26 | 00:13:29 | the title and put the tags in there so |
| 00:13:28 | 00:13:31 | that it just |
| 00:13:29 | 00:13:32 | looks that way but if you create actual |
| 00:13:31 | 00:13:34 | solutions |
| 00:13:32 | 00:13:36 | to queries and problems if you help |
| 00:13:34 | 00:13:37 | people out partikularly |
| 00:13:36 | 00:13:39 | in your niche if you think through what |
| 00:13:37 | 00:13:41 | are the things you have to teach people |
| 00:13:39 | 00:13:42 | what are the topics you should hit on in |
| 00:13:41 | 00:13:42 | fact part of why i'm doing this is |
| 00:13:42 | 00:13:44 | because |
| 00:13:42 | 00:13:46 | this is what we have to convey first |
| 00:13:44 | 00:13:48 | when you enlist us |
| 00:13:46 | 00:13:50 | to do this for you right so youtube is |
| 00:13:48 | 00:13:52 | huge and if you can get momentum rolling |
| 00:13:50 | 00:13:54 | on youtube i'm telling you |
| 00:13:52 | 00:13:56 | you can own an entire niche and that's |
| 00:13:54 | 00:13:58 | huge so that would be the the |
| 00:13:56 | 00:14:00 | fourth thing that you would work on is |
| 00:13:58 | 00:14:01 | high ranking youtube videos |
| 00:14:00 | 00:14:03 | now the fifth thing is that you would |
| 00:14:01 | 00:14:04 | write artikles artikles that rank really |
| 00:14:03 | 00:14:06 | high |
| 00:14:04 | 00:14:08 | um in fact as i show you this these |
| 00:14:06 | 00:14:11 | youtube videos you know here i've got |
| 00:14:08 | 00:14:12 | this is getting a thousand searches or a |
| 00:14:11 | 00:14:14 | thousand hits a month |
| 00:14:12 | 00:14:16 | i've got all sorts of stuff up here that |
| 00:14:14 | 00:14:18 | you know llc versus |
| 00:14:16 | 00:14:21 | s corp this guy people watch it for five |
| 00:14:18 | 00:14:23 | minutes i get about 2 700 |
| 00:14:21 | 00:14:25 | views i think if that's a month yeah in |
| 00:14:23 | 00:14:29 | the last 28 days |
| 00:14:25 | 00:14:31 | you know i get 50 47 000 views a month |
| 00:14:29 | 00:14:32 | and if you take a look at like the |
| 00:14:31 | 00:14:35 | engagement here |
| 00:14:32 | 00:14:36 | people watch the videos for on average |
| 00:14:35 | 00:14:38 | three minutes which is pretty good i've |
| 00:14:36 | 00:14:40 | got some that are really quick and and |
| 00:14:38 | 00:14:42 | done with and some that last longer |
| 00:14:40 | 00:14:44 | i can go to reach and kind of show you |
| 00:14:42 | 00:14:45 | that you know the majority of my views |
| 00:14:44 | 00:14:46 | come from |
| 00:14:45 | 00:14:48 | youtube search and then from there |
| 00:14:46 | 00:14:50 | they're external and of the externals |
| 00:14:48 | 00:14:55 | they come from google search |
| 00:14:50 | 00:14:58 | so of my entire you know 430 000 |
| 00:14:55 | 00:14:59 | impressions i have about a 4.9 |
| 00:14:58 | 00:15:00 | click-through rate the point is is that |
| 00:14:59 | 00:15:02 | i'm |
| 00:15:00 | 00:15:04 | answering questions in here in fact um |
| 00:15:02 | 00:15:05 | one of my number one things i've got a |
| 00:15:04 | 00:15:07 | playlist here that's |
| 00:15:05 | 00:15:08 | how to start a cpa tax and accounting |
| 00:15:07 | 00:15:12 | firm right i've got |
| 00:15:08 | 00:15:13 | um the the number one searches for me |
| 00:15:12 | 00:15:15 | over here are |
| 00:15:13 | 00:15:17 | llc versus s corp i have a bible |
| 00:15:15 | 00:15:18 | prophecy one that's actually kind of a |
| 00:15:17 | 00:15:20 | funny joke |
| 00:15:18 | 00:15:21 | i'm not trying to do bible prophecy i i |
| 00:15:20 | 00:15:24 | did an |
| 00:15:21 | 00:15:26 | seo optimized video here and it kind of |
| 00:15:24 | 00:15:28 | does that it's funny but like qnap |
| 00:15:26 | 00:15:30 | versus synology that's a keyword |
| 00:15:28 | 00:15:32 | that ranks really high well the point is |
| 00:15:30 | 00:15:33 | is if it works on youtube it also works |
| 00:15:32 | 00:15:35 | on your website |
| 00:15:33 | 00:15:37 | and essentially what you'll see if you |
| 00:15:35 | 00:15:40 | go to the search console |
| 00:15:37 | 00:15:41 | um you can dominate your sectors if you |
| 00:15:40 | 00:15:44 | work hard to create |
| 00:15:41 | 00:15:45 | good content that actually ranks in fact |
| 00:15:44 | 00:15:48 | i will show you |
| 00:15:45 | 00:15:51 | again on my blog here |
| 00:15:48 | 00:15:52 | this is just easiest for me to show we |
| 00:15:51 | 00:15:54 | work on making sure that anything that i |
| 00:15:52 | 00:15:55 | need to teach or anything that i need to |
| 00:15:54 | 00:15:57 | cover |
| 00:15:55 | 00:15:59 | is going to be covered inside of an |
| 00:15:57 | 00:16:01 | artikle that is optimized to actually |
| 00:15:59 | 00:16:02 | rank so seo for accountants |
| 00:16:01 | 00:16:04 | i want to rank for that i want |
| 00:16:02 | 00:16:06 | accountants to find me and then |
| 00:16:04 | 00:16:08 | here's five steps to rank on google and |
| 00:16:06 | 00:16:10 | in fact when you get in here |
| 00:16:08 | 00:16:12 | we tell you exactly how many searches a |
| 00:16:10 | 00:16:13 | month are happening what are the best |
| 00:16:12 | 00:16:16 | keywords like here are |
| 00:16:13 | 00:16:17 | the best take action keywords for either |
| 00:16:16 | 00:16:20 | organic or paid search |
| 00:16:17 | 00:16:21 | but the idea is by me creating this |
| 00:16:20 | 00:16:22 | content |
| 00:16:21 | 00:16:24 | and what you'll notike is that it's |
| 00:16:22 | 00:16:25 | authoritative if you sit and read this |
| 00:16:24 | 00:16:27 | people read this for almost seven |
| 00:16:25 | 00:16:28 | minutes eight minutes when they actually |
| 00:16:27 | 00:16:30 | get on this page |
| 00:16:28 | 00:16:32 | and over time this will become a very |
| 00:16:30 | 00:16:33 | high ranking artikle |
| 00:16:32 | 00:16:36 | and i've got a whole bunch of them in |
| 00:16:33 | 00:16:37 | here everything from how to start a cpa |
| 00:16:36 | 00:16:38 | firm |
| 00:16:37 | 00:16:40 | in fact i'll do some other things where |
| 00:16:38 | 00:16:42 | i put a youtube video on there and it's |
| 00:16:40 | 00:16:44 | really built around a youtube video but |
| 00:16:42 | 00:16:45 | if you create artikles or authoritative |
| 00:16:44 | 00:16:46 | written content that's marked up |
| 00:16:45 | 00:16:49 | properly that has |
| 00:16:46 | 00:16:51 | outbound links to your sources you you |
| 00:16:49 | 00:16:52 | make some graphics so that it looks |
| 00:16:51 | 00:16:54 | really cool |
| 00:16:52 | 00:16:56 | um what you'll see is that you can take |
| 00:16:54 | 00:16:58 | market share because you will start to |
| 00:16:56 | 00:17:01 | get traffic google will see your website |
| 00:16:58 | 00:17:03 | as something that um is answering those |
| 00:17:01 | 00:17:04 | queries you know google and bing both |
| 00:17:03 | 00:17:07 | take it pretty serious but |
| 00:17:04 | 00:17:09 | who do they hand um their customers over |
| 00:17:07 | 00:17:12 | to and their customers |
| 00:17:09 | 00:17:13 | are you know the search people the |
| 00:17:12 | 00:17:14 | people that are searching |
| 00:17:13 | 00:17:16 | and what you'll see is that you need to |
| 00:17:14 | 00:17:16 | go in and create artikles you know this |
| 00:17:16 | 00:17:18 | is eight |
| 00:17:16 | 00:17:20 | real lead generation strategies for |
| 00:17:18 | 00:17:23 | businesses and we've created |
| 00:17:20 | 00:17:25 | icons here we've got a video in here |
| 00:17:23 | 00:17:27 | we've got a whole bunch of graphics and |
| 00:17:25 | 00:17:29 | lists it's readable it's it this is a |
| 00:17:27 | 00:17:31 | super good resource for |
| 00:17:29 | 00:17:33 | accounting websites and this is a sub |
| 00:17:31 | 00:17:33 | website that i use to generate more |
| 00:17:33 | 00:17:35 | leads |
| 00:17:33 | 00:17:37 | um but that would be the next thing is |
| 00:17:35 | 00:17:38 | you want to write high ranking artikles |
| 00:17:37 | 00:17:39 | that are meant to actually rank for |
| 00:17:38 | 00:17:41 | those keywords that |
| 00:17:39 | 00:17:42 | because they answer the query and that |
| 00:17:41 | 00:17:44 | and then when you match that with |
| 00:17:42 | 00:17:45 | backlinks to that |
| 00:17:44 | 00:17:47 | that works really well um the sixth |
| 00:17:45 | 00:17:50 | thing that you can do is to |
| 00:17:47 | 00:17:51 | build up an email list of engaged people |
| 00:17:50 | 00:17:53 | so the whole idea is that |
| 00:17:51 | 00:17:55 | if you're actually communicating helping |
| 00:17:53 | 00:17:56 | a group of people with their |
| 00:17:55 | 00:17:58 | whatever they're wrestling through and |
| 00:17:56 | 00:17:59 | you do it through email that's really |
| 00:17:58 | 00:18:01 | powerful because the thing about email |
| 00:17:59 | 00:18:03 | is that it shows up in their inbox now |
| 00:18:01 | 00:18:05 | it's easy to get filtered out if you're |
| 00:18:03 | 00:18:07 | spammy with it but um |
| 00:18:05 | 00:18:08 | we're finding out with social media you |
| 00:18:07 | 00:18:10 | know facebook |
| 00:18:08 | 00:18:12 | um makes it really hard for you to get |
| 00:18:10 | 00:18:12 | to people that have even subscribed to |
| 00:18:12 | 00:18:14 | you |
| 00:18:12 | 00:18:15 | youtube can do the same thing in fact |
| 00:18:14 | 00:18:17 | you can get banned in a lot of these if |
| 00:18:15 | 00:18:19 | you say the wrong things |
| 00:18:17 | 00:18:20 | or it could just be as the algorithms |
| 00:18:19 | 00:18:21 | change and as they need to drive higher |
| 00:18:20 | 00:18:23 | profits |
| 00:18:21 | 00:18:25 | they will tighten up what's called their |
| 00:18:23 | 00:18:26 | organic reach so that even if people are |
| 00:18:25 | 00:18:27 | following you and they're engaged with |
| 00:18:26 | 00:18:29 | you |
| 00:18:27 | 00:18:31 | they cut the big tik companies make it |
| 00:18:29 | 00:18:32 | difficult for people to get to you |
| 00:18:31 | 00:18:34 | but if you have people that love your |
| 00:18:32 | 00:18:36 | email and they open your email |
| 00:18:34 | 00:18:37 | um that's pretty hard to beat right now |
| 00:18:36 | 00:18:39 | so you know |
| 00:18:37 | 00:18:41 | building up an email list of engaged |
| 00:18:39 | 00:18:42 | people whether you're actually adding |
| 00:18:41 | 00:18:43 | value they're actually listening to is |
| 00:18:42 | 00:18:45 | super powerful |
| 00:18:43 | 00:18:47 | um and then the last thing is is that if |
| 00:18:45 | 00:18:48 | you can get an engaged follower based on |
| 00:18:47 | 00:18:49 | social media |
| 00:18:48 | 00:18:51 | you know the whole idea i have a whole |
| 00:18:49 | 00:18:52 | handful of accountants that love hearing |
| 00:18:51 | 00:18:53 | from me that's part of why i'm i'm |
| 00:18:52 | 00:18:56 | making this video |
| 00:18:53 | 00:18:57 | but you can take market share if you've |
| 00:18:56 | 00:18:59 | got people |
| 00:18:57 | 00:19:01 | um tuning into you but it's very hard to |
| 00:18:59 | 00:19:04 | do it's not an easy thing to do |
| 00:19:01 | 00:19:06 | um entertainment and humor are |
| 00:19:04 | 00:19:07 | incredibly hard for most of us some of |
| 00:19:06 | 00:19:09 | you are really good at it |
| 00:19:07 | 00:19:10 | so that means you have to be super |
| 00:19:09 | 00:19:12 | helpful or you have to find some |
| 00:19:10 | 00:19:14 | approach that make people tune in and |
| 00:19:12 | 00:19:15 | wait for your content to release |
| 00:19:14 | 00:19:17 | and if you can do that right you can |
| 00:19:15 | 00:19:19 | take tremendous market share again |
| 00:19:17 | 00:19:20 | my name is rob um we have a super cool |
| 00:19:19 | 00:19:22 | little firm here |
| 00:19:20 | 00:19:24 | i've got a full-time web designer his |
| 00:19:22 | 00:19:25 | name is daniel we've got heather |
| 00:19:24 | 00:19:26 | my project manager we've got byron my |
| 00:19:25 | 00:19:28 | full-time video editor we've got a |
| 00:19:26 | 00:19:29 | couple writers that work with us |
| 00:19:28 | 00:19:32 | eventually we'll be hiring |
| 00:19:29 | 00:19:33 | um an intern here to to help with me but |
| 00:19:32 | 00:19:35 | if you're looking to get your business |
| 00:19:33 | 00:19:36 | set up with a sweet website that |
| 00:19:35 | 00:19:38 | actually converts |
| 00:19:36 | 00:19:40 | fill your sales funnel with paid search |
| 00:19:38 | 00:19:42 | ads remarketing ads and just build |
| 00:19:40 | 00:19:43 | momentum and then rank in search engines |
| 00:19:42 | 00:19:45 | that's exactly what we do |
| 00:19:43 | 00:19:46 | go to feedbackrench.com we help small |
| 00:19:45 | 00:19:48 | guys we have big guys |
| 00:19:46 | 00:19:50 | we can help your business just about no |
| 00:19:48 | 00:19:52 | matter what good luck god bless |
| 00:19:50 | 00:19:53 | and i hope you celebrate here in america |
| 00:19:52 | 00:19:54 | we're coming up on fourth of july in |
| 00:19:53 | 00:19:57 | 2021 |
| 00:19:54 | 00:20:00 | and i gotta just say i'm so thankful |
| 00:19:57 | 00:20:02 | for the liberty that we have that i get |
| 00:20:00 | 00:20:03 | to run my own business i get to provide |
| 00:20:02 | 00:20:06 | jobs for people i get to add value in |
| 00:20:03 | 00:20:09 | other business owners |
| 00:20:06 | 00:20:10 | lives and there's nothing cooler than |
| 00:20:09 | 00:20:11 | being able to go out and keep the fruits |
| 00:20:10 | 00:20:13 | of your labor |
| 00:20:11 | 00:20:15 | boy i'm so glad that we have a country |
| 00:20:13 | 00:20:15 | where i can go out and mine my city is |
| 00:20:15 | 00:20:17 | safe |
| 00:20:15 | 00:20:19 | and i hope that that would be the case |
| 00:20:17 | 00:20:21 | for all people no matter what |
| 00:20:19 | 00:20:23 | so good luck god bless happy fourth of |
| 00:20:21 | 00:20:24 | july happy independence day for us |
| 00:20:23 | 00:20:26 | americans |
| 00:20:24 | 00:20:27 | and uh even if you're not american i |
| 00:20:26 | 00:20:30 | hope that you have more liberty |
| 00:20:27 | 00:20:32 | freedom and safety and uh less tyranny |
| 00:20:30 | 00:20:35 | and authoritarianism |
| 00:20:32 | 00:20:35 | good job good luck |
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