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1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share

Published on: December 6 2022 by FeedbackWrench

1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share

1 Reason Amazon Grew So Dominant & 8 strategies for Small Business to take Amazon level market share

startTime durationTime text
00:00:00 00:00:04 all right so i want to tok about one
00:00:02 00:00:06 super unique thing about amazon that
00:00:04 00:00:07 nobody ever toks about and it's gonna
00:00:06 00:00:10 show us a way that we can implement
00:00:07 00:00:12 these eight strategies to gain like uh
00:00:10 00:00:13 amazon style market share which might
00:00:12 00:00:15 sound
00:00:13 00:00:16 a little crazy might sound insane and
00:00:15 00:00:18 maybe it is but i'm telling you even if
00:00:16 00:00:18 you're a small business owner this is
00:00:18 00:00:20 for you
00:00:18 00:00:22 now my name is rob we own feedback
00:00:20 00:00:24 wrench and we do websites and ads and
00:00:22 00:00:25 search engine optimization for small
00:00:24 00:00:27 businesses
00:00:25 00:00:28 basically we use the web to become your
00:00:27 00:00:31 best sales employee and keep your sales
00:00:28 00:00:32 funnel filled so go to feedbackrench.com
00:00:31 00:00:34 like and subscribe if you like this we
00:00:32 00:00:37 tok about um how to grow your business
00:00:34 00:00:38 how to grow sales how to reduce taxes we
00:00:37 00:00:39 kind of hit on a whole bunch of stuff
00:00:38 00:00:40 now
00:00:39 00:00:42 uh i want to tok about this one thing
00:00:40 00:00:42 about amazon that nobody toks about now
00:00:42 00:00:44 i
00:00:42 00:00:46 go onto youtube and i watch all sorts of
00:00:44 00:00:48 documentaries about amazon and
00:00:46 00:00:50 all of the things that they've done that
00:00:48 00:00:51 have given them a competitive advantage
00:00:50 00:00:53 and
00:00:51 00:00:54 there's one thing that people never tok
00:00:53 00:00:56 about and i think this is quite a bit
00:00:54 00:00:58 different than what most pundits and and
00:00:56 00:01:00 folks tok about um now
00:00:58 00:01:01 there's some things that amazon has
00:01:00 00:01:02 obviously done since they started in the
00:01:01 00:01:04 90s right they
00:01:02 00:01:06 they're more convenient they avoided
00:01:04 00:01:06 sales tax for a long time like i used to
00:01:06 00:01:09 work at best buy
00:01:06 00:01:10 2004 to 2010 and i remember people
00:01:09 00:01:12 coming to best buy they look at things
00:01:10 00:01:13 feel and touch it and that's what they
00:01:12 00:01:14 wanted out of best buy and then they'd
00:01:13 00:01:16 leave and they'd order on amazon they
00:01:14 00:01:18 wouldn't have to pay sales tax
00:01:16 00:01:19 you know you don't owe a seven percent
00:01:18 00:01:20 sales tax
00:01:19 00:01:22 um here in minnesota on a thousand
00:01:20 00:01:23 dollar laptop that's a pretty big deal
00:01:22 00:01:26 so i think that benefited them but
00:01:23 00:01:28 that's not this one thing
00:01:26 00:01:30 amazon truly has done a good job with
00:01:28 00:01:31 their business
00:01:30 00:01:33 and it's not just this one thing that's
00:01:31 00:01:35 causing them to succeed but this one
00:01:33 00:01:36 lynchpin idea
00:01:35 00:01:38 is something that i'm telling you i i
00:01:36 00:01:42 don't hear anybody else tok about it
00:01:38 00:01:44 and it's what has caused them to become
00:01:42 00:01:45 the absolute most dominant player and
00:01:44 00:01:48 and the reason why i think it's
00:01:45 00:01:50 really telling is because walmart target
00:01:48 00:01:52 you know jcpenney and sears all
00:01:50 00:01:55 kind of reactively and a little bit
00:01:52 00:01:57 slower reacted to what amazon was doing
00:01:55 00:01:58 and some people say it would be too late
00:01:57 00:02:02 but that's not what caused
00:01:58 00:02:05 amazon to be so dominant
00:02:02 00:02:06 the reason why amazon was so dominant
00:02:05 00:02:08 was because of
00:02:06 00:02:10 one differentiating factor and and then
00:02:08 00:02:11 i'm going to explain this a little bit
00:02:10 00:02:13 so the one factor that they had am i
00:02:11 00:02:15 dragging along
00:02:13 00:02:16 the one thing that they had that nobody
00:02:15 00:02:19 else had was they had the
00:02:16 00:02:20 amazon affiliate program now for those
00:02:19 00:02:22 of you that don't know what the amazon
00:02:20 00:02:24 affiliate program is basically
00:02:22 00:02:26 um i could sign up to be a partner with
00:02:24 00:02:27 amazon and they give me little tracking
00:02:26 00:02:29 codes for products
00:02:27 00:02:31 and if i were to write an artikle like
00:02:29 00:02:33 the best
00:02:31 00:02:35 um camera to use for your whatever like
00:02:33 00:02:36 the top five dslr cameras and if i were
00:02:35 00:02:39 to write
00:02:36 00:02:41 an artikle about that on my website and
00:02:39 00:02:43 if i were to create a hyperlink
00:02:41 00:02:45 that pointed to my affiliate link in
00:02:43 00:02:47 amazon if somebody
00:02:45 00:02:48 would have purchased from using that
00:02:47 00:02:50 link
00:02:48 00:02:52 i would have earned a commission so
00:02:50 00:02:53 basically all i have to do is create
00:02:52 00:02:55 content
00:02:53 00:02:57 put their link on my site which points
00:02:55 00:02:59 to their website
00:02:57 00:03:00 and if someone makes a purchase after
00:02:59 00:03:02 they click on that i make money which is
00:03:00 00:03:05 pretty sweet
00:03:02 00:03:06 and here's why that's such a big deal
00:03:05 00:03:09 you see
00:03:06 00:03:13 one of the largest factors
00:03:09 00:03:15 in google and bing and yahoo's
00:03:13 00:03:18 algorithms to determine who shows up
00:03:15 00:03:21 highest in search engines
00:03:18 00:03:23 is a thing called backlinks and the
00:03:21 00:03:25 principle is is if you had a domain like
00:03:23 00:03:28 amazon.com
00:03:25 00:03:30 and you had thousands and thousands of
00:03:28 00:03:32 websites
00:03:30 00:03:33 linking to your site each one of those
00:03:32 00:03:36 are considered
00:03:33 00:03:38 a small vote of confidence so while
00:03:36 00:03:40 there was all sorts of innovation
00:03:38 00:03:42 happening from amazon they benefited
00:03:40 00:03:43 from no sales tax and and all of these
00:03:42 00:03:46 different reasons
00:03:43 00:03:46 the thing that caused them to absolutely
00:03:46 00:03:50 be the
00:03:46 00:03:51 behemoth was that they had hundreds of
00:03:50 00:03:55 thousands of people
00:03:51 00:03:58 out on their own websites linking back
00:03:55 00:04:00 to amazon so amazon's
00:03:58 00:04:02 link authority or page authority or just
00:04:00 00:04:04 their domain
00:04:02 00:04:06 was seen as one of the most dominant
00:04:04 00:04:08 forces out there and
00:04:06 00:04:09 they just won the search engines and you
00:04:08 00:04:10 can do something similar i'm going to
00:04:09 00:04:12 tap on this
00:04:10 00:04:14 how even small businesses can do some
00:04:12 00:04:15 really amazing things really there's
00:04:14 00:04:18 five things
00:04:15 00:04:19 that uh will transform your business big
00:04:18 00:04:20 time but
00:04:19 00:04:21 you know there was two things that i
00:04:20 00:04:23 think amazon ultimately did one they had
00:04:21 00:04:24 all those backlinks but the reason why
00:04:23 00:04:26 they got those backlinks
00:04:24 00:04:27 is they aligned bloggers best interest
00:04:26 00:04:29 with their own ben
00:04:27 00:04:30 best interests and that can be a
00:04:29 00:04:32 difficult thing for small businesses to
00:04:30 00:04:32 do so i don't know that that's that
00:04:32 00:04:35 relevant but
00:04:32 00:04:36 the idea is is if you can abide and win
00:04:35 00:04:39 the search engines
00:04:36 00:04:40 you can become kind of the king in your
00:04:39 00:04:41 sector
00:04:40 00:04:43 whether your sector is just like a
00:04:41 00:04:44 region and you're an accountant or a
00:04:43 00:04:45 bookkeeper or maybe you're a
00:04:44 00:04:47 construction company a remodeling
00:04:45 00:04:49 company maybe you do
00:04:47 00:04:50 driveway seal coding or something like
00:04:49 00:04:52 that and you want to make sure that you
00:04:50 00:04:54 win your local region
00:04:52 00:04:56 or if there's a niche that you're super
00:04:54 00:04:58 dominant in there are things
00:04:56 00:05:00 that you can do now in 2021 and later
00:04:58 00:05:02 that will help you rank higher in search
00:05:00 00:05:04 engines like google
00:05:02 00:05:06 and bing and even duckduckgo but the
00:05:04 00:05:08 idea is you have to do something kind of
00:05:06 00:05:09 similar to what amazon did now
00:05:08 00:05:10 i'm going to hit on there's seven things
00:05:09 00:05:11 that i want to hit on i'm gonna go
00:05:10 00:05:13 really fast
00:05:11 00:05:15 i tell you what if you want help doing
00:05:13 00:05:17 this i'll just cut to the chase um for a
00:05:15 00:05:18 monthly retainer we help small
00:05:17 00:05:20 businesses
00:05:18 00:05:23 uh keep up with their their lead
00:05:20 00:05:25 generation basically we'll use paid ads
00:05:23 00:05:26 we do seo we help you build up a system
00:05:25 00:05:29 that will close more deals
00:05:26 00:05:30 so go to feedbackgrounds.com book a free
00:05:29 00:05:31 consultation call with me but let's just
00:05:30 00:05:34 dive into seven
00:05:31 00:05:36 things that you can do to take market
00:05:34 00:05:37 share kind of in the same fashion that
00:05:36 00:05:40 amazon did so the number one thing that
00:05:37 00:05:42 you should do is uh i would say google
00:05:40 00:05:43 my business with lots of reviews so
00:05:42 00:05:46 focus on your google my business account
00:05:43 00:05:48 what most people forget when it comes to
00:05:46 00:05:49 local businesses contractors
00:05:48 00:05:50 construction companies home services
00:05:49 00:05:52 companies that
00:05:50 00:05:54 the local searches everything in local
00:05:52 00:05:56 searches you know when you
00:05:54 00:05:57 type in um let's say bookkeepers or
00:05:56 00:05:59 accountants near me
00:05:57 00:06:00 let me show you this real quick and i
00:05:59 00:06:03 won't spend tons of time on it
00:06:00 00:06:04 um but basically what you're gonna see
00:06:03 00:06:08 if i said
00:06:04 00:06:09 accountants near me
00:06:08 00:06:11 there's a couple things that'll pop up
00:06:09 00:06:12 you have a paid ad right up on top which
00:06:11 00:06:14 we can help you with and underneath that
00:06:12 00:06:16 you have the local snippet
00:06:14 00:06:17 so accountants near me tax professionals
00:06:16 00:06:19 near me um
00:06:17 00:06:20 remodeling companies near me bathroom
00:06:19 00:06:24 remodelers
00:06:20 00:06:25 there are so many different sectors
00:06:24 00:06:27 right now that have that local search if
00:06:25 00:06:29 you have local search you need to work
00:06:27 00:06:31 as hard as you possibly can
00:06:29 00:06:32 to set up a website and optimize your
00:06:31 00:06:33 google my business but then the number
00:06:32 00:06:36 one thing
00:06:33 00:06:38 is to get tons of reviews when you have
00:06:36 00:06:40 more reviews than everybody else it
00:06:38 00:06:41 shows that you're worthy of trust
00:06:40 00:06:43 it helps you close more business you
00:06:41 00:06:46 eventually will rank higher
00:06:43 00:06:47 and really you need to work to close
00:06:46 00:06:49 like 80
00:06:47 00:06:50 of your your um business that you do now
00:06:49 00:06:51 there's two types of reviews that you
00:06:50 00:06:54 can get
00:06:51 00:06:54 um for google one is that you would get
00:06:54 00:06:56 people that
00:06:54 00:06:57 trust you kind of a character reference
00:06:56 00:06:59 right so they might not have done
00:06:57 00:07:00 business with you but maybe it's a peer
00:06:59 00:07:01 down the road or somebody else that
00:07:00 00:07:02 respects you that you've earned the
00:07:01 00:07:03 trust of
00:07:02 00:07:05 and they're just gonna say hey you know
00:07:03 00:07:07 what i've worked with rob before i would
00:07:05 00:07:08 highly recommend you check him out he's
00:07:07 00:07:10 a man that's worthy of trust their
00:07:08 00:07:11 operation is really good or
00:07:10 00:07:12 it would be somebody that actually did
00:07:11 00:07:14 business with you now in order for you
00:07:12 00:07:16 to get those reviews
00:07:14 00:07:17 you gotta you gotta follow up you gotta
00:07:16 00:07:18 ask for them i would recommend going to
00:07:17 00:07:19 your google my business account and
00:07:18 00:07:21 actually
00:07:19 00:07:23 texting people and email people
00:07:21 00:07:24 diligently your google reviews because
00:07:23 00:07:26 nothing will impact your
00:07:24 00:07:28 your business is based on a local search
00:07:26 00:07:31 like that if you have a local snippet
00:07:28 00:07:33 that pops up if you have this nothing
00:07:31 00:07:35 right now helps more
00:07:33 00:07:36 than tons and tons of google reviews
00:07:35 00:07:37 like that's what you have to spend your
00:07:36 00:07:39 time doing so
00:07:37 00:07:40 get your google reviews um we can help
00:07:39 00:07:42 you optimize your google my business
00:07:40 00:07:43 there's certainly a ton of things that
00:07:42 00:07:44 can go wrong
00:07:43 00:07:46 but that's the number one thing to take
00:07:44 00:07:47 market share if you become the 10 ton
00:07:46 00:07:49 gorilla
00:07:47 00:07:50 in your industry if you become the
00:07:49 00:07:54 company that has the absolute
00:07:50 00:07:55 most um reviews in your sector in your
00:07:54 00:07:56 region
00:07:55 00:07:58 there's nothing you can do there's
00:07:56 00:07:58 nothing you can do to beat it in fact if
00:07:58 00:08:00 you look here
00:07:58 00:08:02 we did this with my tax and accounting
00:08:00 00:08:04 firm nuance financial tax and accounting
00:08:02 00:08:05 we have 147 reviews
00:08:04 00:08:07 now i'm no longer with them because they
00:08:05 00:08:10 pulled some shenanigans but
00:08:07 00:08:11 i tell you what um in fact if you look
00:08:10 00:08:12 here it says provides accountants for
00:08:11 00:08:14 small
00:08:12 00:08:16 business that's because the website has
00:08:14 00:08:18 that written on there you will see
00:08:16 00:08:19 your website feeds into your google my
00:08:18 00:08:20 business so that's the number one thing
00:08:19 00:08:22 that you can do right now
00:08:20 00:08:23 to take market share is you have to
00:08:22 00:08:24 become the most dominant player on
00:08:23 00:08:26 google my business
00:08:24 00:08:27 now the second thing that you need to do
00:08:26 00:08:29 is you need to have a website that
00:08:27 00:08:30 actually closes and conveys trust like
00:08:29 00:08:32 the whole idea
00:08:30 00:08:33 is that if someone actually clicks on
00:08:32 00:08:36 your website or
00:08:33 00:08:37 checks you out um they either follow a
00:08:36 00:08:39 link from your google my business or
00:08:37 00:08:40 maybe an advertisement or something they
00:08:39 00:08:42 land on your website
00:08:40 00:08:44 you need to make darn sure that there's
00:08:42 00:08:44 reason for people to trust you now for
00:08:44 00:08:46 us
00:08:44 00:08:48 what we do is we try and work on really
00:08:46 00:08:49 clear simple messaging
00:08:48 00:08:52 we put our google reviews you know i
00:08:49 00:08:54 have 76 five-star reviews on my website
00:08:52 00:08:55 um not only that what we're also trying
00:08:54 00:08:57 to do is to show our work
00:08:55 00:08:59 so the thing that you can do is to make
00:08:57 00:09:01 sure that your website is fast that it's
00:08:59 00:09:03 built for users that it communicates
00:09:01 00:09:05 very clearly what you offer the problem
00:09:03 00:09:08 that you solve and then provides ample
00:09:05 00:09:09 um you know situations where you can
00:09:08 00:09:10 either see the work that you've done you
00:09:09 00:09:11 know here's some websites that we've
00:09:10 00:09:13 built
00:09:11 00:09:14 or you can listen to customers here's
00:09:13 00:09:16 some customers that i've had these are
00:09:14 00:09:17 testimonials from me
00:09:16 00:09:19 and then you want to make sure that you
00:09:17 00:09:20 point people towards your reviews right
00:09:19 00:09:22 so we have a page just for our reviews
00:09:20 00:09:24 we point that on our website
00:09:22 00:09:26 you should do that too you have to get a
00:09:24 00:09:27 great website get a custom website work
00:09:26 00:09:28 on your seo all those other things but
00:09:27 00:09:29 your website's more important than what
00:09:28 00:09:30 you think
00:09:29 00:09:32 if somebody actually learns about your
00:09:30 00:09:33 business then they google and do a
00:09:32 00:09:34 branded search where they actually
00:09:33 00:09:35 search your business name like feedback
00:09:34 00:09:37 wrench or
00:09:35 00:09:39 or whatever yours is and they get to
00:09:37 00:09:40 your website it has to actually close or
00:09:39 00:09:42 if they follow an
00:09:40 00:09:44 ad it does nothing if they get to your
00:09:42 00:09:46 website and it's vague it's unclear
00:09:44 00:09:48 you've really not shown them where you
00:09:46 00:09:50 want to bring the relationship
00:09:48 00:09:51 if you miss that boy you're out of luck
00:09:50 00:09:53 so go to feedbackrange.com we'll help
00:09:51 00:09:53 you with your messaging and make sure
00:09:53 00:09:55 that it's built
00:09:53 00:09:57 to actually rank the third thing to get
00:09:55 00:10:00 market shares get quality backlinks to
00:09:57 00:10:02 your website now this is kind of goofy
00:10:00 00:10:04 if you can find relationships and
00:10:02 00:10:05 collaborate now we have a collaboration
00:10:04 00:10:07 network of other websites that we
00:10:05 00:10:08 write and work for we actually publish
00:10:07 00:10:11 on other websites but
00:10:08 00:10:12 if you can get other websites to link to
00:10:11 00:10:14 you
00:10:12 00:10:15 and and the idea is that if they were
00:10:14 00:10:18 writing an artikle like the tax
00:10:15 00:10:19 difference between an llc and an s corp
00:10:18 00:10:21 on their website and they were trying to
00:10:19 00:10:22 explain that to people so that when they
00:10:21 00:10:25 got to their website they would
00:10:22 00:10:26 absolutely know what the difference is
00:10:25 00:10:29 and in that they were to
00:10:26 00:10:31 reference your website and point to
00:10:29 00:10:34 either a resource
00:10:31 00:10:34 a subpage that you've made or your home
00:10:34 00:10:37 domain
00:10:34 00:10:39 that is essentially a vote of confidence
00:10:37 00:10:43 from that organization
00:10:39 00:10:45 google for years and bing and amazon and
00:10:43 00:10:46 all the other search engines use
00:10:45 00:10:49 backlinks
00:10:46 00:10:50 in many different ways to help
00:10:49 00:10:53 prioritize
00:10:50 00:10:56 what is most relevant for a search query
00:10:53 00:10:57 so you have to take a look at how do you
00:10:56 00:10:59 build relationships
00:10:57 00:11:01 how do you collaborate how do you
00:10:59 00:11:03 attract high quality backlinks it is the
00:11:01 00:11:06 most difficult thing
00:11:03 00:11:08 to do it's not simple it's actually you
00:11:06 00:11:10 have to get into the publication
00:11:08 00:11:11 um business a little bit now we do that
00:11:10 00:11:13 for small businesses
00:11:11 00:11:15 you know here on my website we write
00:11:13 00:11:16 artikles and when we write artikles
00:11:15 00:11:18 here's an artikle to support
00:11:16 00:11:19 in fact this will be a link in the
00:11:18 00:11:20 description but this is my eight
00:11:19 00:11:23 strategies i've got
00:11:20 00:11:24 um a walk through of eight in different
00:11:23 00:11:26 strategy
00:11:24 00:11:27 strat tragedies strategies that you can
00:11:26 00:11:29 use
00:11:27 00:11:32 um but if i were to be linking to other
00:11:29 00:11:34 websites within my blog posts here
00:11:32 00:11:35 that can send um votes of confidence you
00:11:34 00:11:39 know right here i
00:11:35 00:11:41 sent a link to um google's google my
00:11:39 00:11:43 the actual google display explainer so
00:11:41 00:11:45 i'm explaining google display here
00:11:43 00:11:46 but every time i link out to one of
00:11:45 00:11:47 these places
00:11:46 00:11:49 that's a small vote of confidence and
00:11:47 00:11:51 google takes that pretty
00:11:49 00:11:52 serious so that's number three so we got
00:11:51 00:11:53 get you google my business lots of
00:11:52 00:11:55 reviews
00:11:53 00:11:57 excellent website that earns trust
00:11:55 00:11:59 quality backlinks to your website that's
00:11:57 00:12:02 the other thing don't get spammy stuff
00:11:59 00:12:03 number four you want to get high ranking
00:12:02 00:12:06 youtube videos
00:12:03 00:12:07 you can take massive market share if you
00:12:06 00:12:10 get
00:12:07 00:12:12 youtube videos that rank for for uh
00:12:10 00:12:13 keywords that matter to you right
00:12:12 00:12:15 so the idea is that you have to work
00:12:13 00:12:16 within your niche or within your very
00:12:15 00:12:19 specific industry
00:12:16 00:12:21 and if you get your your search engine
00:12:19 00:12:23 optimization and your content on
00:12:21 00:12:25 point what you will see is that when
00:12:23 00:12:27 people come to youtube and make a search
00:12:25 00:12:28 about whatever it is that you want them
00:12:27 00:12:30 to
00:12:28 00:12:31 um suddenly you're going to have a whole
00:12:30 00:12:33 bunch of people
00:12:31 00:12:34 finding your content you know youtube is
00:12:33 00:12:37 the second largest
00:12:34 00:12:38 um search engine out there and it's a
00:12:37 00:12:41 pretty serious deal in fact
00:12:38 00:12:43 i do a ton on youtube i have i can't
00:12:41 00:12:46 remember how many hundreds of videos but
00:12:43 00:12:47 you know i've got 21 000 subscribers ish
00:12:46 00:12:50 somewhere in there
00:12:47 00:12:50 i've got about 3 300 views in the last
00:12:50 00:12:53 four
00:12:50 00:12:55 um 48 hours but if you look here i've
00:12:53 00:12:59 got a whole bunch of super optimized
00:12:55 00:13:00 um videos here everything from
00:12:59 00:13:02 how to start a bookkeeping payroll and
00:13:00 00:13:04 tax firm you know that
00:13:02 00:13:05 people watch on average of seven minutes
00:13:04 00:13:08 and 40 seconds
00:13:05 00:13:10 uh a view i get 2300 views
00:13:08 00:13:12 a month on that i've got um some
00:13:10 00:13:14 politikal stuff here and there
00:13:12 00:13:17 i've got how to remove a charger door on
00:13:14 00:13:19 a gopro hero 7. i've got how to share
00:13:17 00:13:21 a google review link people watch that
00:13:19 00:13:24 for about two minutes
00:13:21 00:13:26 eleven hundred searches per month folks
00:13:24 00:13:28 youtube and you can't just optimize the
00:13:26 00:13:29 the title and put the tags in there so
00:13:28 00:13:31 that it just
00:13:29 00:13:32 looks that way but if you create actual
00:13:31 00:13:34 solutions
00:13:32 00:13:36 to queries and problems if you help
00:13:34 00:13:37 people out partikularly
00:13:36 00:13:39 in your niche if you think through what
00:13:37 00:13:41 are the things you have to teach people
00:13:39 00:13:42 what are the topics you should hit on in
00:13:41 00:13:42 fact part of why i'm doing this is
00:13:42 00:13:44 because
00:13:42 00:13:46 this is what we have to convey first
00:13:44 00:13:48 when you enlist us
00:13:46 00:13:50 to do this for you right so youtube is
00:13:48 00:13:52 huge and if you can get momentum rolling
00:13:50 00:13:54 on youtube i'm telling you
00:13:52 00:13:56 you can own an entire niche and that's
00:13:54 00:13:58 huge so that would be the the
00:13:56 00:14:00 fourth thing that you would work on is
00:13:58 00:14:01 high ranking youtube videos
00:14:00 00:14:03 now the fifth thing is that you would
00:14:01 00:14:04 write artikles artikles that rank really
00:14:03 00:14:06 high
00:14:04 00:14:08 um in fact as i show you this these
00:14:06 00:14:11 youtube videos you know here i've got
00:14:08 00:14:12 this is getting a thousand searches or a
00:14:11 00:14:14 thousand hits a month
00:14:12 00:14:16 i've got all sorts of stuff up here that
00:14:14 00:14:18 you know llc versus
00:14:16 00:14:21 s corp this guy people watch it for five
00:14:18 00:14:23 minutes i get about 2 700
00:14:21 00:14:25 views i think if that's a month yeah in
00:14:23 00:14:29 the last 28 days
00:14:25 00:14:31 you know i get 50 47 000 views a month
00:14:29 00:14:32 and if you take a look at like the
00:14:31 00:14:35 engagement here
00:14:32 00:14:36 people watch the videos for on average
00:14:35 00:14:38 three minutes which is pretty good i've
00:14:36 00:14:40 got some that are really quick and and
00:14:38 00:14:42 done with and some that last longer
00:14:40 00:14:44 i can go to reach and kind of show you
00:14:42 00:14:45 that you know the majority of my views
00:14:44 00:14:46 come from
00:14:45 00:14:48 youtube search and then from there
00:14:46 00:14:50 they're external and of the externals
00:14:48 00:14:55 they come from google search
00:14:50 00:14:58 so of my entire you know 430 000
00:14:55 00:14:59 impressions i have about a 4.9
00:14:58 00:15:00 click-through rate the point is is that
00:14:59 00:15:02 i'm
00:15:00 00:15:04 answering questions in here in fact um
00:15:02 00:15:05 one of my number one things i've got a
00:15:04 00:15:07 playlist here that's
00:15:05 00:15:08 how to start a cpa tax and accounting
00:15:07 00:15:12 firm right i've got
00:15:08 00:15:13 um the the number one searches for me
00:15:12 00:15:15 over here are
00:15:13 00:15:17 llc versus s corp i have a bible
00:15:15 00:15:18 prophecy one that's actually kind of a
00:15:17 00:15:20 funny joke
00:15:18 00:15:21 i'm not trying to do bible prophecy i i
00:15:20 00:15:24 did an
00:15:21 00:15:26 seo optimized video here and it kind of
00:15:24 00:15:28 does that it's funny but like qnap
00:15:26 00:15:30 versus synology that's a keyword
00:15:28 00:15:32 that ranks really high well the point is
00:15:30 00:15:33 is if it works on youtube it also works
00:15:32 00:15:35 on your website
00:15:33 00:15:37 and essentially what you'll see if you
00:15:35 00:15:40 go to the search console
00:15:37 00:15:41 um you can dominate your sectors if you
00:15:40 00:15:44 work hard to create
00:15:41 00:15:45 good content that actually ranks in fact
00:15:44 00:15:48 i will show you
00:15:45 00:15:51 again on my blog here
00:15:48 00:15:52 this is just easiest for me to show we
00:15:51 00:15:54 work on making sure that anything that i
00:15:52 00:15:55 need to teach or anything that i need to
00:15:54 00:15:57 cover
00:15:55 00:15:59 is going to be covered inside of an
00:15:57 00:16:01 artikle that is optimized to actually
00:15:59 00:16:02 rank so seo for accountants
00:16:01 00:16:04 i want to rank for that i want
00:16:02 00:16:06 accountants to find me and then
00:16:04 00:16:08 here's five steps to rank on google and
00:16:06 00:16:10 in fact when you get in here
00:16:08 00:16:12 we tell you exactly how many searches a
00:16:10 00:16:13 month are happening what are the best
00:16:12 00:16:16 keywords like here are
00:16:13 00:16:17 the best take action keywords for either
00:16:16 00:16:20 organic or paid search
00:16:17 00:16:21 but the idea is by me creating this
00:16:20 00:16:22 content
00:16:21 00:16:24 and what you'll notike is that it's
00:16:22 00:16:25 authoritative if you sit and read this
00:16:24 00:16:27 people read this for almost seven
00:16:25 00:16:28 minutes eight minutes when they actually
00:16:27 00:16:30 get on this page
00:16:28 00:16:32 and over time this will become a very
00:16:30 00:16:33 high ranking artikle
00:16:32 00:16:36 and i've got a whole bunch of them in
00:16:33 00:16:37 here everything from how to start a cpa
00:16:36 00:16:38 firm
00:16:37 00:16:40 in fact i'll do some other things where
00:16:38 00:16:42 i put a youtube video on there and it's
00:16:40 00:16:44 really built around a youtube video but
00:16:42 00:16:45 if you create artikles or authoritative
00:16:44 00:16:46 written content that's marked up
00:16:45 00:16:49 properly that has
00:16:46 00:16:51 outbound links to your sources you you
00:16:49 00:16:52 make some graphics so that it looks
00:16:51 00:16:54 really cool
00:16:52 00:16:56 um what you'll see is that you can take
00:16:54 00:16:58 market share because you will start to
00:16:56 00:17:01 get traffic google will see your website
00:16:58 00:17:03 as something that um is answering those
00:17:01 00:17:04 queries you know google and bing both
00:17:03 00:17:07 take it pretty serious but
00:17:04 00:17:09 who do they hand um their customers over
00:17:07 00:17:12 to and their customers
00:17:09 00:17:13 are you know the search people the
00:17:12 00:17:14 people that are searching
00:17:13 00:17:16 and what you'll see is that you need to
00:17:14 00:17:16 go in and create artikles you know this
00:17:16 00:17:18 is eight
00:17:16 00:17:20 real lead generation strategies for
00:17:18 00:17:23 businesses and we've created
00:17:20 00:17:25 icons here we've got a video in here
00:17:23 00:17:27 we've got a whole bunch of graphics and
00:17:25 00:17:29 lists it's readable it's it this is a
00:17:27 00:17:31 super good resource for
00:17:29 00:17:33 accounting websites and this is a sub
00:17:31 00:17:33 website that i use to generate more
00:17:33 00:17:35 leads
00:17:33 00:17:37 um but that would be the next thing is
00:17:35 00:17:38 you want to write high ranking artikles
00:17:37 00:17:39 that are meant to actually rank for
00:17:38 00:17:41 those keywords that
00:17:39 00:17:42 because they answer the query and that
00:17:41 00:17:44 and then when you match that with
00:17:42 00:17:45 backlinks to that
00:17:44 00:17:47 that works really well um the sixth
00:17:45 00:17:50 thing that you can do is to
00:17:47 00:17:51 build up an email list of engaged people
00:17:50 00:17:53 so the whole idea is that
00:17:51 00:17:55 if you're actually communicating helping
00:17:53 00:17:56 a group of people with their
00:17:55 00:17:58 whatever they're wrestling through and
00:17:56 00:17:59 you do it through email that's really
00:17:58 00:18:01 powerful because the thing about email
00:17:59 00:18:03 is that it shows up in their inbox now
00:18:01 00:18:05 it's easy to get filtered out if you're
00:18:03 00:18:07 spammy with it but um
00:18:05 00:18:08 we're finding out with social media you
00:18:07 00:18:10 know facebook
00:18:08 00:18:12 um makes it really hard for you to get
00:18:10 00:18:12 to people that have even subscribed to
00:18:12 00:18:14 you
00:18:12 00:18:15 youtube can do the same thing in fact
00:18:14 00:18:17 you can get banned in a lot of these if
00:18:15 00:18:19 you say the wrong things
00:18:17 00:18:20 or it could just be as the algorithms
00:18:19 00:18:21 change and as they need to drive higher
00:18:20 00:18:23 profits
00:18:21 00:18:25 they will tighten up what's called their
00:18:23 00:18:26 organic reach so that even if people are
00:18:25 00:18:27 following you and they're engaged with
00:18:26 00:18:29 you
00:18:27 00:18:31 they cut the big tik companies make it
00:18:29 00:18:32 difficult for people to get to you
00:18:31 00:18:34 but if you have people that love your
00:18:32 00:18:36 email and they open your email
00:18:34 00:18:37 um that's pretty hard to beat right now
00:18:36 00:18:39 so you know
00:18:37 00:18:41 building up an email list of engaged
00:18:39 00:18:42 people whether you're actually adding
00:18:41 00:18:43 value they're actually listening to is
00:18:42 00:18:45 super powerful
00:18:43 00:18:47 um and then the last thing is is that if
00:18:45 00:18:48 you can get an engaged follower based on
00:18:47 00:18:49 social media
00:18:48 00:18:51 you know the whole idea i have a whole
00:18:49 00:18:52 handful of accountants that love hearing
00:18:51 00:18:53 from me that's part of why i'm i'm
00:18:52 00:18:56 making this video
00:18:53 00:18:57 but you can take market share if you've
00:18:56 00:18:59 got people
00:18:57 00:19:01 um tuning into you but it's very hard to
00:18:59 00:19:04 do it's not an easy thing to do
00:19:01 00:19:06 um entertainment and humor are
00:19:04 00:19:07 incredibly hard for most of us some of
00:19:06 00:19:09 you are really good at it
00:19:07 00:19:10 so that means you have to be super
00:19:09 00:19:12 helpful or you have to find some
00:19:10 00:19:14 approach that make people tune in and
00:19:12 00:19:15 wait for your content to release
00:19:14 00:19:17 and if you can do that right you can
00:19:15 00:19:19 take tremendous market share again
00:19:17 00:19:20 my name is rob um we have a super cool
00:19:19 00:19:22 little firm here
00:19:20 00:19:24 i've got a full-time web designer his
00:19:22 00:19:25 name is daniel we've got heather
00:19:24 00:19:26 my project manager we've got byron my
00:19:25 00:19:28 full-time video editor we've got a
00:19:26 00:19:29 couple writers that work with us
00:19:28 00:19:32 eventually we'll be hiring
00:19:29 00:19:33 um an intern here to to help with me but
00:19:32 00:19:35 if you're looking to get your business
00:19:33 00:19:36 set up with a sweet website that
00:19:35 00:19:38 actually converts
00:19:36 00:19:40 fill your sales funnel with paid search
00:19:38 00:19:42 ads remarketing ads and just build
00:19:40 00:19:43 momentum and then rank in search engines
00:19:42 00:19:45 that's exactly what we do
00:19:43 00:19:46 go to feedbackrench.com we help small
00:19:45 00:19:48 guys we have big guys
00:19:46 00:19:50 we can help your business just about no
00:19:48 00:19:52 matter what good luck god bless
00:19:50 00:19:53 and i hope you celebrate here in america
00:19:52 00:19:54 we're coming up on fourth of july in
00:19:53 00:19:57 2021
00:19:54 00:20:00 and i gotta just say i'm so thankful
00:19:57 00:20:02 for the liberty that we have that i get
00:20:00 00:20:03 to run my own business i get to provide
00:20:02 00:20:06 jobs for people i get to add value in
00:20:03 00:20:09 other business owners
00:20:06 00:20:10 lives and there's nothing cooler than
00:20:09 00:20:11 being able to go out and keep the fruits
00:20:10 00:20:13 of your labor
00:20:11 00:20:15 boy i'm so glad that we have a country
00:20:13 00:20:15 where i can go out and mine my city is
00:20:15 00:20:17 safe
00:20:15 00:20:19 and i hope that that would be the case
00:20:17 00:20:21 for all people no matter what
00:20:19 00:20:23 so good luck god bless happy fourth of
00:20:21 00:20:24 july happy independence day for us
00:20:23 00:20:26 americans
00:20:24 00:20:27 and uh even if you're not american i
00:20:26 00:20:30 hope that you have more liberty
00:20:27 00:20:32 freedom and safety and uh less tyranny
00:20:30 00:20:35 and authoritarianism
00:20:32 00:20:35 good job good luck