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13 EASY Ways To Lower CPC With Google Ads (Shopify Tutorial)

Published on: December 6 2022 by Shri Kanase

13 EASY Ways To Lower CPC With Google Ads (Shopify Tutorial)

13 EASY Ways To Lower CPC With Google Ads (Shopify Tutorial)

yo what is going on everybody sharik
nasi here so 13 different ways to lower
your cpcs with google ads fast now cpcs
is literally one of the most important
things that directly impacts your
campaign's performance and your campaign
success with google ads simply because
the higher the cpc the higher you're
paying per click and that means you're
gonna have to pay much more than the
average person or just somebody who is
doing good with google ads in order to
get that potential customer on your
website obviously when that happens
you're paying more overall to get people
onto your website so you're going to
have higher cost per purchases which
then ends up eating into your raw ads
which means you'll have a lower row so
exactly what is the solution to this how
do you keep your cpcs low and at the
bare minimum so you are paying very low
but getting as many quality customers as
somebody who would be paying higher c
pieces well i'm going to be giving you
13 different ways to lower that cpc
and i have personal experience with this
because if you have seen some of my past
videos on this youtube channel or in my
google ads mastery course which you can
get at
gsmastery.com the link is also in the
description below my average cpcs range
from anywhere between 15 cents to 20
cents yes you heard that right around 15
to 20 cents not simply because i've
pretty much mastered the art of having
low cpcs with my google ads campaigns
and my performance for these campaigns
flourishes as a result but let's just
get right into it and figure out how to
lower your cpcs first thing you'll have
to do in order to find any types of
success with these 13 ways however is to
destroy the like button down below and
subscribe while hitting that bell
notification if this is the first time
you're watching one of my videos okay
hopefully you have done that but let's
start off with way number one and that
is landing page optimization now wait
hold on before you leave this video
thinking this is going to be very basic
hear me out exactly what is landing page
optimization with google ads that means
you want to have relevant keywords for
your products within your titles and
your descriptions and even your image
alt text meaning if you're selling a dog
necklace make sure you do not mention
the word a cat necklace or giraffe
necklace in the description or in the
titles or in the alt text simply because
if google's algorithm crawls over that
it's gonna think your product has
something to do with a cat necklace or a
giraffe necklace because of that it's
going to start showing up for those
keywords and that's how you increase
cpcs because nobody's going to click on
your ad when that happens and your
quality score is also going to suffer as
a result so make sure your keywords
whatever you're using they're relevant
and in addition make sure you have high
quality images but that too different
images from your competitors again i'm
not going to really go in depth into
that here because i've made videos on
that my google ads master course goes
deep into that as well but moving on to
number two way to lower your cpcs and
that is to set a maximum bid limit or a
target robots that's a maximum target
robot so many people forget to do this
they just uncheck that box completely
and google because it's a business wants
to spend as much of your money as
possible so it's gonna run through that
budget as fast as possible with a bid
which it thinks is the right amount and
you won't be surprised to find out that
the right bid which google thinks should
be what your campaign is running at is
around a dollar even two dollars or more
and that's simply because google ads is
a business it wants to get as much of
your money as possible at a very fast
pace so because of that it bits
extremely high and we don't want to give
google that power so we set a maximum
bid limit if you're using smart chopping
you want to set a maximum target row as
percentage because the bare minimum
without the box checked is around 250
percent so you want to set that at
around 300 or more moving on to tip
number three and that is 2 bid less than
55 cents for majority of the products
now if you've been watching my videos
for a while you know i recommend
something called a general testing
campaign and within that general testing
campaign you want to have a bit of
around 40 cents to 50 cents nothing
above 50 cents and in most cases nothing
above 55 cents if it's a higher tiket
product like 3 000 5000 10 000 and more
because i've found a lot of success
selling multiple high tiket items and
products on my store with a bit of less
than 50 cents in fact i've had those
products be winning products which were
over a thousand dollars at a bit of 20
cents 30 cents so that definitely works
you want to be bidding lower because if
you bid higher than this it's very hard
for you to become profitable and in the
end profit is king so make sure you
don't bid above 55 cents but this brings
me to point number four which is smart
shopping campaigns with a 300 t row as
now as i mentioned earlier you want to
set a maximum t row as otherwise google
is just going to set it to the base
amount and in a lot of the times it
might not perform as well it might even
perform lower than that so you want to
kind of set that limit up for your
campaign so that google does not have
that much control over it and just set a
smart shopping cabin at a t robots of
around 300 percent this is what we have
found to be working the best for both my
personal e-commerce stores as well as my
clients these commerce stores via my
agency and if your e-commerce source
does over 30k a month and you want
somebody to run your google ads for you
just go on to my website
euromarketing.com to book a call with my
team and we can look into that but 300
to robust is ideal in this situation in
most cases it works extremely well but
moving on to the fifth tip which you
guys have already seen now it was just
the skags campaigns and now skaggs
campaign is a single keyword ad group
campaign designed for search meaning
this is going to be a search campaign
and what the main benefit of this is not
to get sales a lot of the times a skags
campaigns won't even get you sales the
main benefit is that search campaigns
specifically skag campaigns actually
feed data to the shopping camps into the
smart shopping cabins this is something
i found to be true time and time again
where a campaign started to perform even
better once a skag campaign was launched
for that given product or multiple
products within that campaign simply
because now the skax campaign is ranking
for multiple different keywords and this
is indirectly feeding data to those
shopping campaigns because you want to
understand that even though these are
different campaigns they all run inside
of one house which means your entire
google account so because these
campaigns are within one google account
they have the ability to kind of
transfer over data and speak with each
other indirectly without you knowing so
this is why scax campaigns are really
beneficial you want to definitely have
them for winning products but this
brings me to tip number six and that is
you want to improve your quality score
in general now the first tip was landing
page optimization but quality score goes
a little bit more in depth than that
quality score can be improved by having
a better landing page experience meaning
having people stay on the website or the
landing page for a longer period of time
number two having a high bid that is
competitive but not so high that you are
unprofitable as a result and number
three having a high ctr not a cpc so let
me change that ctr meaning you want to
have high ctrs which of course come from
the images that you choose these three
things
make up the quality score the higher
your quality score the better it is
going to be for you to rank well within
your audience and within your
competition and to get more sales
profitably but this brings with step
number seven and that is simple
retargeting you don't want to go crazy
retargeting with google ads because you
literally have to set the audiences
within a shopping campaign or a search
campaign directly and the beauty about
google ads is you can retarget and do
cold traffic targeting within the same
campaign without really interfering with
the data in any way so that is really
beneficial if you want to know more
about how to do this you can get my
google as mastery course or watch the
free videos on my youtube channel but
this brings me to point number eight and
that is you want to exclude certain
locations if your campaign has a lot of
data already you'll start to notike if
you go within the location section
within your campaign that there are
certain locations which despite whatever
you do just don't perform and i only
recommend doing this if you have over
five figures of ad spend worth of data
meaning over ten thousand dollars of ad
spend because anything less and there's
just not enough significant data to
exclude an entire location because when
we exclude locations we're actually
excluding cities or sometimes even
states so you want to make sure that
span is over 10 000 on a given campaign
once that is the case then you can go in
and start excluding location this is
really beneficial for lowering the cpcs
because some locations have extremely
high cpcs but little to no results and
you want to get rid of them asap but
that brings me to the next point which
is you want to exclude certain hours of
the day again something where you need
five figures of ad spend on a certain
campaign or more but sometimes what you
will notike is that one and time period
of a day
doesn't perform at all for me on my
e-commerce store it was around the time
period of 11 pm to 12 a.m almost every
single day but specifically on thursdays
and this is something i figured out
after spending over 200 thousand dollars
on a single campaign and that led me to
just excluding that time period out
completely but again you need to have
enough data and in this case five
figures of data before making certain
decisions like that and this can reduce
your cpc significantly and one reason
why my cpcs were around 15 to 20 cents
was because of these things right here
but moving on to tip number 10 and that
is location settings now this is
different from exclusions because when
you're actually setting up the campaign
or within the settings section directly
you want to choose the second circle for
the target option in order to only
target those people that are living
within the location which you target so
you don't want people searching within
the united states from a different
country you want people living within
the us and searching within the us
that's the best way to keep your cpc
slow bringing to point number 11 and
that is you want to segment products
based on the profit margins if you have
product with various different types of
profit margins 20 30 40 dollars you want
to segment them into their own campaigns
and you want to do something called a
product ad group campaign so one
campaign has 20 profit margin products
next 130 and so forth and bid
differently for them again you can watch
how to do this exactly on my youtube
channel or in my mastery course but
segmentation really helps lower the cpcs
this brings me to the second to last
point on my list which is google
merchant center promotions you want to
go inside your google merchant center
and on the left side if you go to the
promotion section you'll see that it
likes to create an actual promotion you
want to do things like free shipping or
one thing i really like to do is certain
percentage off on all products and what
happens is when you do this the
promotion actually ends up showing on
the shopping campaigns directly so that
really helps boost that ctr which then
improves your quality score and also
gets you sales at a much profitable rate
this brings me to the final point on the
list and that is one of the easiest
points ever just add a lot of negative
keywords now when i say a lot that
doesn't mean just start adding negative
keywords right from the beginning you
want to wait a certain time period and
that certain time period is until you
start getting data once you start
getting data with your campaigns only
then do you have the ability to go in
and start adding negative keywords i
only miss this off of the amount spent
and the data i'm getting if the keywords
are unprofitable then i'll just exclude
them and this kind of adds to the
negative keywords list as i do this more
and more often i notike my cpcs start to
go down because of this but that is
pretty much it for lowering your google
ads cpcs again if you're doing over
thirty thousand dollars in sales and
want somebody to run your ads for you
just go ahead and book a call with our
team at euromarketing.com but if you
found any type of value in this video
destroy that like button and destroy
that subscribe button and i'll see you
guys next time