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13 EASY Ways To Lower CPC With Google Ads (Shopify Tutorial)

Published on: December 6 2022 by Shri Kanase

- Are you struggling with high CPCs on your Google Ads campaigns for your Shopify store?

- If so, don't worry! There are several simple steps you can take to lower your CPCs and improve your ROI.

- In this article, we'll go through 13 easy ways to lower your CPCs with Google Ads for your Shopify store.

13 Easy Ways to Lower CPC with Google Ads Shopify Tutorial:

1. Conduct thorough keyword research to find the right keywords for your campaigns.

2. Use negative keywords to avoid irrelevant clicks and wasted spend.

3. Create highly relevant and specific ad groups to improve ad relevance and quality score.

4. Write compelling ad copy that highlights your unique selling proposition.

5. Test multiple ad variations to find the highest performing ones.

6. Use ad extensions to provide more information and improve ad relevance.

7. Set up conversion tracking to measure the effectiveness of your campaigns.

8. Optimize your landing pages for a better user experience and higher conversion rates.

9. Use remarketing campaigns to target previous visitors and increase conversions.

10. Test different bidding strategies to find the most cost-effective one.

11. Use location targeting to focus your ads on high-converting regions.

12. Schedule your ads to show during peak conversion times for your target audience.

13. Continuously monitor and adjust your campaigns to improve performance and lower CPCs.

- Lowering CPCs on your Google Ads campaigns for your Shopify store can be achieved through several simple steps.

- By conducting thorough research, creating relevant ad groups, writing compelling ad copy, and optimizing your landing pages, you can improve ad relevance and quality score, leading to lower CPCs and higher ROI.

- Remember to continuously monitor and adjust your campaigns to ensure ongoing success.

13 EASY Ways To Lower CPC With Google Ads (Shopify Tutorial)

CPCs (cost per click) can greatly impact the success of your Google Ads campaign. Higher CPCs mean higher costs per click and can lead to lower profits. In this article, we will explore 13 ways to lower your CPCs and improve the performance of your campaigns.

13 Ways to Lower Your CPCs:

1. Landing Page Optimization: Ensure your landing page has relevant keywords and high-quality images that accurately reflect your product.

2. Set a Maximum Bid Limit or Target ROAS: Don't let Google spend more money than you can afford. Set a maximum bid limit or target ROAS to keep your costs in check.

3. Bid Less Than 55 Cents: Keep your bids low for the majority of your products. A general testing campaign with a bid of 40-50 cents is ideal.

4. Smart Shopping Campaigns with a 300% Target ROAS: Set a maximum target ROAS to ensure Google doesn't overspend. A 300% target ROAS has been shown to be effective for many campaigns.

5. SKAGs (Single Keyword Ad Group) Campaigns: SKAGs campaigns are designed for search and provide valuable data to shopping campaigns.

6. Improve Your Quality Score: A higher quality score means better performance and lower CPCs. Focus on improving your landing page experience, having a competitive bid, and a high CTR.

7. Retargeting: Retargeting is a valuable tool for bringing back customers who have already shown interest in your product.

8. Exclude Certain Locations: Exclude locations that have high CPCs and little to no results to improve the performance of your campaigns.

9. Exclude Certain Hours of the Day: Analyze your campaign data to find out which hours of the day don't perform well and exclude them.

10. Location Settings: Choose the second circle for the target option to only target people living within the location you are targeting.

11. Segment Products Based on Profit Margins: Segment your products into their own campaigns based on profit margins and bid differently for each group.

12. Google Merchant Center Promotions: Use promotions in Google Merchant Center to boost your CTR and improve your quality score.

13. Add Negative Keywords: Continuously add negative keywords to your campaigns to improve their performance and lower your CPCs.

Lowering your CPCs is essential for improving the performance of your Google Ads campaign. By implementing these 13 strategies, you can lower your CPCs and increase your profits. Remember to continuously analyze your data and adjust your strategy accordingly to achieve the best results.

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