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Published on: December 23 2022 by David Cantero

In today's digital age, social media platforms have become a game-changer for businesses to reach their target audience. Facebook is one such platform that provides an excellent opportunity for businesses to advertise their products or services. In this article, we will discuss the success story of a business that achieved 13 sales from a Facebook conversions ad.

The Story:

The business in question is a small online clothing store that was struggling to get noticed among the fierce competition. They decided to run a Facebook conversions ad to increase their sales. The ad was targeted towards women aged 18-35, who were interested in fashion and online shopping.

The Ad:

The ad was designed to showcase the latest collection of dresses, and it included a call-to-action button that directed the users to the online store. The ad had a catchy headline and a visually appealing image, which caught the attention of the target audience.

The Results:

The Facebook conversions ad proved to be a massive success for the business. They received a total of 50 clicks on the ad, out of which 13 resulted in sales. The ad had a conversion rate of 26%, which is considered very high in the advertising world. The business was able to generate a revenue of $650 from the 13 sales, which was a significant boost for their small business.

The Reasons for Success:

There were a few reasons why the Facebook conversions ad was so successful for the business:

1. Targeted Audience: The ad was targeted towards a specific audience, which meant that it reached the people who were most likely to be interested in the products.

2. Eye-Catching Ad: The ad had a catchy headline and a visually appealing image, which made it stand out among the other ads.

3. Call-to-Action Button: The ad included a call-to-action button that directed the users to the online store, making it easy for them to make a purchase.

4. Conversion Tracking: The business was able to track the conversions from the ad, which helped them to measure the success of the campaign.

In conclusion, Facebook conversions ads can be a game-changer for businesses looking to increase their sales. By targeting the right audience, creating eye-catching ads, including call-to-action buttons, and tracking conversions, businesses can achieve great success with Facebook ads. The success story of the small online clothing store proves that even small businesses can achieve significant results with Facebook ads.

Hey everyone, welcome back to the channel. In this video, I want to walk you through some basic numbers on conversion ads that I have going on for a business owner who is promoting an event. I will be discussing the differences and multiple ad sets that I have set up for this campaign. I want to give you an overview of this entire campaign and show you some basic numbers.

Conversion Ads:

- You have to be in it to win it.

- You have to be willing to spend some money and run multiple ads every single day.

- All these different ads, except for the top one, are trying to do the same thing.

- This one is running a conversion ad with a 20 dollar daily budget, targeting lookalike audiences.

- We created lookalike audiences based on those who engaged with our Facebook business page, Instagram page, viewed our website, and subscribed to our list.

- We punched in a few different cities and targeted women between the ages of 24 to 65.

- The objective is to optimize for purchases and get people to buy tickets to the event.

- The ad set looks like this, and the actual ad is a video.

Event Responses:

- We have an ad running for event responses that is set up through Facebook.

- We optimized it for event responses and got three people to purchase.

Optimizing for Purchases:

- This ad set is actually converting very well.

- We are optimizing for purchases and running two conversions for purchases.

- We are targeting custom audiences for Facebook and Instagram engagers and excluding those who already purchased.

- We are not using any detailed targeting and letting Facebook run it on automatic placements.

- The ad is a long-form text that is converting very well.

To run successful conversion ads, you need to install your pixel and set up custom conversions first. Then, you can run the ad under conversions and track the numbers for lead capture, event registration, webinar registration, and making sales online. Remember to run multiple ads every single day and be willing to spend some money to see which one pops.

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