2016 magazine ads
Published on: February 8 2023 by pipiads
Table of Contents About 2016 magazine ads
- (MagTitan) The Easiest Magazine Ad Sale Ever
- Looking through old magazine ads, 1940s-1960s
- SLT Rainbowpages Print Directory Advertising (2016/17)
- How Americans got stuck with endless drug ads
- Print Ad copy
- The January 2016 A.D. Rangefinder Magazine overview by Canon EOS Photographer Randall M. Rueff
(MagTitan) The Easiest Magazine Ad Sale Ever
in publishing, launching and doing something new can be the most challenging times, because it can turn into a catch-22, where advertisers want to see an issue before they'll commit to spending dollars with you and publishers want the advertisers to commit to spending dollars before they put out their first issue. because of this dynamic, I typically recommend that publishers put out a premier issue where you don't have to worry about the advertising and really create a showpiece for yourself. however, if you would like to generate enough money to cover your costs and do it really easy, i'm going to show you an ingenious strategy that i learned from one of the publishers on our platform that basically takes the most desirable position in your magazine and uses that as a leverage point to create a sponsorship that's going to give you all the money that you need to make you profitable from day one. let me show you how it works. and spa retailer magazine loads your aisle. get drawn to the lower left-hand corner, where you'll see this page flip effect and a mention of a company by the name of caldera spas. what spa retailer is done in? this ingenious little move has taken the most premium location and their entire magazine- the front cover- and, in an in a relatively unobtrusive way, created a premium sponsorship by using just a little bit of space. but for caldera spas, not only do they get a mention on the front cover, watch what happens next. when I click on the link here, a full-page ad opens up and it's animated to create an experience. so just take a watch, and now the page fully loads and there are a couple other options for them to look at. when I click the play video now button, you'll see a second page opens up. I can click on the video- I've got the volume turned down, but you can see a promotional video plays, and this is the second page of their ad. so not only did they get the front cover, but now we're on the second full page of their ad. so I'm going to push pause here and let's go back to the previous page. now, if I click on the learn more button, you'll see a third page opens up. that's all about the different 2016 models that they have, and this literally can go on and on and on. the advertiser can have as many pages as they want as part of their ad, and that's what our infinite pages is all about. so if you follow this methodology, you put a little call out on the front cover. you charge a premium rate that will cover all the costs and even make a profit off of it to get your magazine off the ground. and you can't tell me that you go to a handful of prospects and offer up a compelling offer for the front cover position with as many pages video multimedia as they want, that you're not going to get one to jump and then you're off to the races from there.
Looking through old magazine ads, 1940s-1960s
hello everybody. I have a group of advertisements published in American magazines from the 1940s to the 1960s which I thought we could look at it, and this is the first from a 1945. this is ridiculous. it is an ad for a lawnmower, you can see, and it's a motorized lawnmower, which was an innovation. but I like this one. here's these guys with maniacal faces saying that's mighty smooth mowing, that's fine engineering, that's a real quality job. oh, we think he's toking about the mower, but he's really toking about the woman. aha, very clever, but indeed this is a pretty charming ad, I have to say. of course it would be considered sexist, and indeed I suppose it is, but this is what you got back in the day and it is a cliche to say that sex sells and it always has, and it certainly did then. but it is a pretty funny and I have to say, and really that's a great lawnmower. I am trying to show these in chronological order. well, now, this is very interesting. this is Tantra - pancakes which are still produced. but a couple points about this. one is that I will be showing, I don't know, maybe 14 or 15 ads and this depiction of Aunt Jemima is the only time you will see a person of color in any of these advertisements. and, of course, Aunt Jemima is not a real person. she may have been at one time- I assume she was- but the point is is that if you look at mainstream mass-market magazines like life or time, Better Homes and Gardens- all the rest, good housekeeping in the 1940s and 50s and even the early 60s- you will never, ever, ever, see a person of color of any type except as a maid, housekeeper or a railroad Porter, a person in service, let's put it that way. so that is something that will be affirmed as we go through these. now. the other thing about Aunt Jemima here is that she's wearing a scarf on her head. now it was about 25 years ago. I will say that Aunt Jemima, I think his own by Betty Crocker. now I don't recall, but the point is is that they remove the scarf from her head. what's going on here? well, prior to emancipation, and I suppose even sometimes after that, for some time after that, it was not uncommon for white people to refer to African Americans as aunt for older black women or as uncle for older black men. so this woman is Aunt Jemima is essentially a slave reference, and the way that she looks with her scarf. she looks like an enslaved person because that's a common headdress. so I don't want to make too much of this and say that, Oh, Aunt Jemima is a slave cook and white people pancakes, but the origins of this absolutely are that. I mean, here you have to, you can get a salt and pepper set, Aunt Jemima and Uncle Mo's, right, as I just said about the aunt and the uncle thing, but anyway, they've removed her scarf and I believe the 1990s- but this is the only time you'll see a person of color and what I'm about to show you. but that was certainly not my choice, right? okay, well, this is the cover of house beautiful magazine and this is from 1943 and I really like this for a few reasons. but the point here is this is a man and a woman obviously partikipating in the war effort that is World War two, but are now home, in the spring presumably, and they are planning their new house. and this is considerable foreshadowing, because that's exactly what would happen after the war ended. the men and women would settle down in neighborhoods like Levittown's, that is, uniform, mass-produced neighborhoods, and have families, and this is showing that Albia before the war ended. but for these two it must have. there's a sleeping dog, there's their car, but I think that's a pretty charming image. well before cars were everywhere, people took trains, right. and so this is a train advertisement from 1950, September 30th 1950, which is a bit odd. today is September 29th, so this partikular ad was published 66 years ago tomorrow. how about that? Standard Oil Company of California, a Standard Oil, of course, started by john d rockefeller and then was eventually split into Standard Oil of New Jersey and Standard Oil of New York, and Standard Oil of New York became Mobil gas station and Standard Oil of New Jersey became Exxon. but anyway, this is a nice ad, I guess. actually, come to think of it, it's not. it's not an ad for trains, it's an ad for Standard Oil. you can tell these are not scripted, but but in any event, six thousand horsepower Milwaukee Road Freight heads west past Mount Rainier, Washington. oh, and there's Timbers. it's not even a passenger train. I should probably pay more attention, but I'm overwhelmed by the scenic imagery. sorry, I don't try to be perfect. so this is an ad for Maytag, which makes washers and dryers and consumer goods, and this says: we're a three generation Maytag family and what you see here is. I know that's extremely hard to see, but it depicts sort of a late 19th century woman using a very old fashioned washing machine, where you run it through the rollers to dry it and then the little girl washing. and so now you have this new washing machine here, automatik washer. oh, this is from 1950 as well, I believe. and then this is a dryer, I suppose, is it? yeah, it is. this is a dries as a washer. this is a washer as well. I guess that's a dryer. I don't know. I don't know. I honestly have- why don't I know what these appliances are? that's a range, gas range, it says. I think these are both washers. they have to be. that's clearly a washer. that says it's a washer. that's absurd. but anyway, washers from the 1950s. well, this is an ad for a freezer. model c13 holds over 450 pounds of assorted food. that's outrageous. that's what it says: deep freeze home appliances. this is 1952, I see here, and I do like we've got the dog and then we've got father coming in with a basket of corn, here's grandma with a hunk of meat, and then the mother with her apron, and then this little boy saying: dad, you idiot, we're not going to eat corn. get the hell out of the house. I'm gonna eat all this 450 pounds of meat still nice. add: I'd like the woods refrigerator. deep freeze, silent signal, handy basket knew deep freeze casseroles, that's all right. hotpoint: this is a dishwasher: double washes, double rinses and dries dishes automatikally. saves more time and work than all of their kitchen appliances combined. Hotpoint: I think they're still around. I think costs less than a dime a day to operate with the asterisks, of course. of course people cleaned dishes by hand and, starting in the 1920s, these kind of consumer goods became more readily available. available, excuse me, but then the Depression. no one could afford them. and then World War two came and no one was making them anymore because production switched to military gear. but then, as we went into the 1950s, all these products became prominent again and everyone wanted them because they would supposedly provide more leisure time. however, I would say that most people do not have a ton more leisure time. hotpoint again, and this is for a oven arranged. I think the hot point has, or are probably among the most appealing. I don't know why. I guess they look more exciting and there you have a woman, or a group of women, extremely excited to make their cakes and pies. I would be excited to eat them. they look, they look extremely good. I don't know what that is that looks like a pie. this is from 1952. instant heat, cowl rod units- I suppose those the elements that are inside of an oven that we all have now. but here is an ad for Coppertone suntan lotion with Sid Suresh- excuse me, Cyd Charisse, who was a very well-known actress of the early 1960s and late 1950s. this is not from the 50s, though this is certainly from their early 1960s. I would say, look on the back here. oh okay, 1966, not in the order I wanted it, but too bad there. it is certainly much more modest swimwear than one may find today. and indeed there you have a dog pulling down this little girl's pants, I suppose. and then there's the caption says: don't be a pale face. I don't think you could say that today, or did you pick that? and I don't think we missed that too much either. this is an ad for United States steel back when the United States used to.
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SLT Rainbowpages Print Directory Advertising (2016/17)
Sri Lanka telecom. rainbow pages- print directory- advertising. we have so many options. the print directory consists of two main sections, known as white pages and rainbow pages, classified sections. in the white pages section there is general information. government organizations, religious institutes and business organizations are listed alphabetikally. a page in the classified section is divided into 16 column boxes. the column boxes are known as: see a, the column advertisements: ca1, ca2, ca3, CA for ca6, ca8, see a nine, see a, 12-c, a 16. you also have the option of listing your organization nl0, 7nl, 0-9 + l 14 ll. one ll to the layout of the print directory is done on a software and the system will automatikally give prominence to the big advertisement that comes first. SLT you, rainbow pages. we connect people and give business the winning edge.
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How Americans got stuck with endless drug ads
In most of the world. this is a strange sight. It’s a TV commercial for a prescription drug. These ads are illegal in most countries, but in the US they’re everywhere. On average, 80 of them air every hour on American television: "Ask your doctor", "my doctor told me", "Ask your doctor". The American Medical Association, a major group of doctors, has called for a ban on these direct-to-consumer ads. But there’s a case to be made for them too. So today we’ll take a look at both sides. First, a little background. Before the 1980s, prescription drug commercials were unheard of in the US. Drug companies focused their marketing solely on doctors and they didn’t want to hurt those relationships. When asked by Congress in 1984, if direct-to-consumer advertising should be allowed, one pharmaceutikal executive said: And an executive at Schering-Plough, which is now part of Merck, said, Needless to say, they changed their minds. At the time there was a larger cultural shift in health care toward empowering patients to make decisions rather than just listening to their doctors, And advertisements fit with that trend. Drug Ads started appearing in print publications. but there was still another thing keeping them off TV, and that was FDA’s regulations at the time. They were interpreted as requiring ads to include all of the information about the drug’s risks and side effects, which simply wasn’t feasible to do in a tv or radio commercial the way it was in a magazine. There was a bizarre loophole, though: The ads didn’t have to mention the drug’s risks if they also didn’t mention the disease or condition that the drug was supposed to treat. Here’s what that looked like — in an ad for Claritin back before it was available over the counter. "It’s time". "It’s time". "Don’t wait another minute with Claritin". "Claritin". "I’ll ask my doctor". "It’s time to see your doctor". "Mr Wilkin, the doctor will see you now". "At last a clear day is here". Confused, Yeah, everyone was. So in 1997, the FDA clarified that the industry could run the full drug ads and wouldn’t have to give ALL the risk information from the label, as long as they included the major side effects and referred viewers to another source for the rest. That’s why the commercials direct us to phone numbers or print ads. Come for the pharmaceutikal fine print — stay for “the secret to crisp contact in soggy conditions”. That new FDA guidance removed the main barrier: keeping drugs off of television. and you can guess what happened next: spending on ads quadrupled by 2004.. And now we know the names of prescription drugs, like we know the names of cars and clothing brands: "Lunesta, Xanax, Celebrex, Flomax and HGH". "And, as of Thursday, Lipitor". "Oh, and, if you have trouble sleeping, Marla has Ambien. I prefer Lunesta". "Lipitor, Baby Aspirin, Flomax", "Flomax". "…and some Cialis, I’m just assuming". So that’s how we got here. Drug ads are now the most frequent form of health communication that most Americans see. So what does that mean for public health? Are those prescriptions going to the right people, Or are they going to people who probably won’t benefit from the drug — people for whom the potential risks outweigh the potential benefits? Well, the answer seems to be both. A clever experiment in 2005 tested this by sending actors to real primary care doctors, Dr Richard Kravitz. We helped them make appointments. In half of the visits, the actors reported symptoms of depression. In the other half of the visits, the actors said they were feeling down after becoming unemployed. The study authors called this an “adjustment disorder”. In some visits, the actors mentioned seeing an advertisement for Paxil on TV. that's an antidepressant. In others, they didn’t bring up medication at all And the doctors seemed to take patients more seriously. if they mentioned seeing the Paxil commercial, They were more likely to refer patients to a mental health consultation And much more likely to prescribe an antidepressant. That may be a good thing for those with major depression who might benefit from an medication, But it’s more questionable for those with a more temporary condition. This study and others have shown that doctors can be persuaded to broaden the scope of who gets treated with drugs, And advertisements often seem designed to encourage that. Take Androgel — it was approved to treat men with hypogonadism, that’s extremely low testosterone levels due to injury or disease. But here’s how it was promoted by Abbott. "Millions of men 45 and older just don’t feel like they used to. Are you one of them? Remember when you had more energy for 18 holes with your buddies, More passion for the one you love". Some middle aged men don’t feel like they used to. You don’t say. A study looking back at 10 years of testosterone prescriptions found that only half had been diagnosed with hypogonadism in the previous year. Drug ads give the industry an incentive to make healthy people feel unhealthy. “Latisse is the only FDA approved prescription treatment for inadequate or not enough lashes”, And they contribute to unrealistik expectations about what pharmaceutikals can do. So what’s wrong with that? Well, every single drug comes with risks. Big ad campaigns are usually for newer drugs, for which not all the risks may be known. yet In the case of the painkiller Vioxx, a massive ad campaign led millions of people with arthritis to switch to Vioxx instead of stiking with older drugs like Ibuprofen. “It’s a beautiful morning…ask your doctor today about Vioxx and find out what Vioxx can do for you". Vioxx was more expensive and not actually more effective. and “The manufacturer of Vioxx have just recently pulled this popular arthritis drug from the market over health concerns". Merck withdrew the drug after it became clear that it increased the risk of heart attacks and stroke. A Kaiser Permanente study later confirmed that ad exposure was linked to inappropriate prescribing of Vioxx and a similar drug called Celebrex. So that’s a worst case scenario. But there is also an argument that these ads can be good for public health. Sidney Taurel: “There are many diseases for which people don’t seek treatment, So if you can educate through direct-to-consumer about the fact that this can be treated, you will get a better outcome for everyone”. In their view, more communication with your doctor is always a good thing, And it’s up to the doctor to make the right prescribing decisions. Surveys of the public have confirmed that drug ads prompt people to visit their doctor, in some cases for diabetes, hypertension, depression — these are conditions that are thought to be under treated. In the case of the HPV vaccine that's now recommended for all pre-teens to prevent cervical and other cancers. Merck’s ad blitz for Gardasil probably reached more people than a government communications effort could. And, whatever you think of erectile dysfunction drugs, they got men to see their doctors and undergo the required heart screening, potentially catching problems not yet treated. But the strongest argument in favor of drug ads may be the legal one. The Supreme Court ruled in favor of prescription drug advertising back in the 1970s when the state of Virginia tried to prohibit pharmacists from advertising their prices. Harry Blackmun: “We further hold that so called commercial speech is not wholly outside the protection of the 1st and 14th amendments. The individual consumer and society in general may have strong interests in the free flow of commercial information”. It was the first time that the Court said advertisements were entitled to free speech protections. There was only one dissenting Justike at the time, William Rehnquist — who Ronald Reagan would later appoint Chief Justike — In his dissent Rehnquist wrote a kind of uncanny prediction of the type of commercials that would come decades later: "Don't spend another sleepl.
Print Ad copy
elements of print, advertisement, copy, slogan, logo, illustration. let us first and understand what is creativity. creativity simply means using colors, visuals, music, etc. in new or different ways to express an idea. what do you understand by copy? written matter in any advertisement constitutes a copy. a copy consists of headline, subheads, caption, etc. it contains description of the products, merits, demerits, uses, services, etc. it is also known as body copy and it supports the illustration. what are the characteristiks of a copy? characteristiks of copy are brevity, clarity, aptness, interesting, sincerity, personal, unconvincing. brevity, which means that copy should be shot and brief. clarity means that copy should be self-explanatory and the message should be clear at first reading. actus means that the message is targeted at the consumer. it should grab their attention and lead them to read the ad and make them interested in the product being advertised. interesting means that the copy should be interesting and provoking. it must make the reader read the message. sincerity can be achieved by quoting figure, studies, a search of various institutes, etc. personal means that the message should be directed or address to the readers directly. convincing means that the information provided in the copy should not only pursue it but also create the desire and convince the consumer to buy the product. now let us understand different types of copy. there are broadly nine types of copy. scientific copy: it is prepared for tiknical products, describing its features, advantages, users and all the tiknical details. it is directed towards a well-versed consumers who know about the product. descriptive copy: it is non-tiknical, it is just an ordinary announcement of new items. the rate of copy: it is a form of fiction, fiction story which narrates the users advantages and after effect etc of the product. the story is narrated in humorous manner to make it more interesting. topical copy establishes the connection between the product and the partikular happening or a setting. there's a less of copy and more of visual personality. copy takes advantages of the opinion of an important personality. the statements are made by leading personalities like sports person, film stars, politikians, etc. the statements or acts are certified at certify the product being soup of superior quality to increase the sales. co. local copy: in this type, informal language may be used to convey the message. the term which I use in daily conversation are used in the copy forum, for example: kog, kog, mama, je parle g reason why copy. this is the copy which gives you reason why you should buy a product. it explains you in detail the partikulars of the products so that it must be purchased. questing copy: it ask question to the readers and answer for the sake of response to it. prestige copy: it is the position and the prestige of the customer is emphasized upon. it creates a favorable atmosphere by changing the position of the customer for the sales of the product. normally, luxury items are advertised by such copies created using powtoon.
The January 2016 A.D. Rangefinder Magazine overview by Canon EOS Photographer Randall M. Rueff
hello, ladies and gentlemen. boys, girls, Ontario's prefer railing roof. in this video I'm going to be toking about rangefinder magazine, the January 2016 ed issue or episode are. we want to look at it? I'm in describing just a little bit while ago, about half hour ago, and i'm going to be doing it. I said brief overview of the January 8 2016 issue. and now what range fundraise? it's a photography magazine and I get free in the mail, plus the house of you online version via email and you can go to. we're just looking up running find amazing Google. you can find the link to find rising, sign up for free and get the free email, etc. so what I'm going to do, though this is the same up with you, the right email, almost like you click on the magazine icon- wonky closure hanging out there and then you can t want this is 0 for 3, thank you. full screen. see how this looks like pretty close full screen I fan. so already 296 pages plus the IV seating back cover. so obviously those i'm not. i think you want to discuss everything. obviously, even you can get the magazine or download it, or you notike I'm gonna. if you know, there's several ways to get it free and I'm not always say just going over briefly: yeah, it is January 2016, rangefinder, I think that tell artikles about beauty, the compositing for weddings and we're finding out of Vienna 12 Cassie follower letters for those. you help, nobody Photoshop, do the completion on the front cover. yeah, Phyllis, and how I feel I'm on a page ok, so it's because my rope here. Oh, where's the page over? ok, see, you've got a pusher, a dozen blonde woman and the pictures from Miller advertised Miller's motors lab column. and you've got a picture of gregory crewdson, photograph by Tim man, man twani, I know this word anymore, but it's a basically an ad for epson. epson printers ink- good looking picture, ok. on the next page, you got less silly, so this is a pretty patient. on the right side you've got an ad for the x TI, x, t, RX, t 1 and X t10. excuse me, I'm fujifilm, that way camera, I would behind it some people might like it. then we have so different that let's get different art, different artikles on our pages. then the right time is signal lens, 20 millimeter, 1.4 DG at HSN. add the letter from the editor and the fish amount was on the cover again. if you're, why are we to the in-depth? just stop the video at any time you can read. take your time reading to your own delight. next page is SP 250 meter and SP 40: 50. here cam on one point it sounds good man. this is ephraim for pro photo for the WPVI director. another ad: two lads. it's more ads and artikle and read about: I'm over, there is cake called a crown and down down from Miller's pic. all right, the enduring life of trust Vader. and a page 18 they got. page 19 has some other digital fine art collections. pitch 22: the artikle please try to want is Olympus camera hand travel. want you to travel on the inside. and then 20, threes, I got some ads and some just sometimes you buy and just as your step with 24, their arms about defining moments. 25 is ad for acrylic press com. 26 is a year of learning. how do I do that again in Lightroom? well, people like I remember I prefer Photoshop myself. that's personal problems. page 1: 70 AD: ooh, some camera gear. other ad: oh, how I got that shot. tok, about how they got to update their program to be the way it is. that's kind of neat. same thing here, an artikle I said: just take time reads that. some of this is very interesting if you're into photography. my first to find it partikularly interesting for ads for a fellow com, tattoo of a bull, a guy I'm just going to please real quick. I mean contrasting characters. propel your class propensity for prints, I can't drive me nuts. touch again. glue the room for ads. the Martha natural retouching. the positive letters artikle. how speed of light, random shooting for the Edit artikle. a crash course to seamless color. some computer and camera tips artikle, so ads. or to be kind of doing a portrait procom, more ads or artikles. I tried to know this contest but they charge money for this content for Dino, this contest which it's almost over anyway as far as deadlines. but you have paid by the internet, so that's why didn't it all right? a big full page or two, actually two page spread for being H course ain't blaming all our money in it. they are good quality, service, their reputation. so I mean I'm buying stuff, am in the past and aside from amazon, i probably one of the best places to deal with and as far as photography, big deal exclusively with photography and video. so they, if you call them and have questions, no one to ask, definitely, definitely not trying to call him and ask them a question: body camera here a seven. welcome. remove this sony a7r to. so how about that? previous video? I toked about this camera, the z10, a little girl doing or from the tour or for the club with ads. she passed back cover, so know that pretty quickly. oh, let's go back with your feet. this is closed. my, so there you have it. a brief, very brief overview of range finder 2000- joa 2016 issue, known as the after capture issue. so I hope you enjoy it. uh, yeah, Oh, to go to raid finder magazine and you download this file. you can read the file, you can sign up for the magazine in time for the email. just taking time and reading a little bit more every month about photography and video with equipment, gear, people who are doing it, different kind of people doing it, never prevented to be sports, wildlife photography, especially the rangefinder. they do weddings. so don't we have the photographer. you can have kind of camera here, don't have the setup. if you're interested that kind of thing, check them out. it's the last time I'm can do stuff around british ladies watching every day and god bless you there's always. keep taking those pictures, bye.