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2020 Shopify Marketing: Winning Strategies

Published on: June 3 2023 by pipiads

Shopify is a popular e-commerce platform that has almost 20% market share worldwide, with an estimated 1 million Shopify sites currently online. Shopify's popularity is evident in the fact that it is second only to WordPress and WooCommerce in terms of market share. In some territories like the US, Shopify has actually surpassed WordPress in search


If you're reading this article, it means that you either plan on starting a Shopify store or want to take your existing one to the next level. In either case, congratulations! In this article, we will discuss the five best strategies that can help you grow your Shopify store.

1. SEO (Search Engine Optimization):

SEO is crucial for the success of any online business. It determines how well your site shows up when someone searches for a keyword or phrase on Google. To start with SEO for your Shopify store, you need to index your website on Google search console. After that, you need to learn SEO as much as possible to ensure that your product titles and other information show up correctly in rankings. It can generate hundreds of thousands of dollars for your Shopify store.

2. Social Media:

Social media is an incredibly powerful tool for marketing your Shopify store. Less than 30% of businesses utilize social media to market their business, but 70% of consumers use social media to influence their buying decisions. You need to develop a good social media strategy that addresses the pain points of your audience, highlights how your product solves their problems, provides testimonials, and nurtures relationships with your target audience.

3. Email Marketing:

Email marketing is one of the most profitable ways to market your brand or business. One dollar spent on email marketing has an average return of 44 dollars. You can use email marketing platforms like ConvertKit to set up your automations and landing pages. You can also offer discounts or freebies to get people to sign up for your email list.

4. Content Marketing:

Content marketing refers to the articles, blog posts, videos, or photos that you post on your Shopify store. It helps with SEO, generates traffic, and supplements your social media strategy. Your content on your website can go hand in hand with your social media and email marketing strategies.

5. Paid Ads:

Running paid ads can be an effective way to promote your Shopify store. Facebook Ads is a popular ad platform, but it's not a magical money-printing machine. You need to have a credible, trustworthy, and well-functioning Shopify store before you start running ads. If your store is in the right place, check out the best Facebook ad strategy for Shopify stores.

Implementing these five strategies can help you grow your Shopify store to new heights. While they require time, effort, and sometimes investment, they can help you reach your monetary goals and take your business to the next level. Good luck!

How to Make Your First Sale: A Marketing Checklist for New Entrepreneurs

Congratulations on launching your online store! But now the real work begins, and one of the most important tasks is to drive traffic to your store. In this article, we will go through the ultimate marketing checklist to help you drive highly targeted traffic to your store, make sales, and grow your online business.

1. Low Hanging Fruit:

Consider offering a discount code, posting it on social media, and collecting valuable information through surveys. Add your store URL to your social profiles and market to your personal network. Join online communities and engage in genuine conversations to reach niche audiences.

2. Paid Advertising:

Paid advertising is a great way to get targeted traffic quickly. Choose your advertising channel based on your target audience, whether it is Facebook, Instagram, Pinterest, or Google Ads.

3. Outreach and Partnerships:

Collaborating with like-minded, non-competitive brands can help build trust and awareness amongst consumers. Try writing and submitting a guest post, giving your product to a blogger for a review, or creating a product with an influencer or a complimentary brand.

4. Diagnose the Problems:

Once you have implemented your marketing strategy, take a step back to see what has worked and what hasn't. Use data from your Shopify and Google Analytics to diagnose problems and make informed changes to your store.

Driving traffic to your store is crucial for making sales and growing your online business. Explore different marketing tactics, try, fail, and improve until you find what works for you. Remember to focus on the most important activity, getting people to your store, and use data to make informed changes to your store. Good luck!

The Beginner Guide to Shopify Marketing Strategies (+ Examples) | Shopify 101

- Defining target audience and goals for business

- Importance of having a clear and established Shopify marketing strategy

- Goal: gain visibility through internet and social media

Marketing Strategies:

1. SEO-driven content

- Importance of organic search

- Tips for optimizing web pages for search engines

- Use of keywords and structuring content

2. Email marketing

- Personalized messages to existing and potential customers

- Tips for defining email list and segmenting audience

- Importance of tracking open rates, click through rates, and unsubscribe rates

3. Advertising

- Use of paid ads for quick results

- Targeting and audience profiling on social media platforms like Facebook and Instagram

- Use of Google shopping ads and paid search

4. Social media marketing

- Importance of setting goals and identifying target audience

- Tips for creating content and promoting products on social media

- Use of Facebook store and Instagram shopping tag

5. User-generated content

- Use of customer reviews and creating a hashtag for brand

- Tips for asking for user-generated content and embedding on website

- Importance of a well-planned Shopify marketing strategy for gaining visibility and traffic

- Need to test strategies and make improvements over time

- Recommendation of PageFly as a helpful tool for building a website

- Encouragement to subscribe and leave questions in comments for future videos.

How to Build a Winning Shopify Digital Marketing Strategy

Conversion Optimization: The first step in a digital marketing strategy is to optimize your store for conversions. This includes improving the design and user experience of your website, creating detailed product pages with compelling product photography and descriptions, and building credibility through reviews and videos. Examples of successful Shopify stores with excellent conversion optimization include ND, which sells mattresses, and Black Orchid Gifts, which offers incentives for first-time customers.

Paid Traffic: Paid traffic channels, such as Google Ads, Facebook Ads, and Instagram Ads, allow you to pay for clicks to your website. Examples of successful Shopify stores using paid traffic channels include Best Self Co, which sells paper-based products, and Gymshark, which offers fitness apparel. These brands use a variety of ad creatives, including brand-produced videos and influencer-produced content, to target their audiences and

Taking Your Shopify Marketing Strategies To The Next Level In 2022 With AITrillion

In this article, we will discuss how to take your Shopify marketing strategies to the next level by adding core marketing strategies and functionalities to your store. We will also introduce a powerful all-in-one app called AI Trillion that can help you achieve this with ease.

Core Marketing Strategies:

To extend the functionality of your Shopify store, you need to add core marketing strategies such as product reviews, push notifications, membership areas, engaging pop-ups, affiliate programs, referral programs, loyalty programs, and email marketing.


While Shopify makes it easy to build a store, there is no built-in way to add these functionalities. You need to download apps from the app store, which can lead to a higher learning curve, slower store load time, and more monthly fees.


AI Trillion is an all-in-one app that offers all the core marketing strategies you need for your Shopify store in one place. It can help you save money, speed up your site, and avoid the headaches of dealing with multiple apps.


AI Trillion offers 11+ features, including product reviews, push notifications, affiliate marketing, pop-up builders, email marketing, and a loyalty program, all for a low monthly fee of $19.


By using AI Trillion, you can save up to 96% of the cost on your monthly apps, delete unnecessary apps, speed up your site, and get better functionality. It also offers a 14-day free trial and has a close-to-perfect five-star rating on the Shopify app store.


The AI Trillion demo store showcases its features, including a welcome pop-up, rewards program, chat app, trending products feature section, and announcement bars. It also offers an affiliate program that allows people to promote your products and earn a revenue share.

If you want to take your Shopify marketing strategies to the next level and avoid the challenges of dealing with multiple apps, AI Trillion is a great option. It offers all the core marketing strategies you need for your store in one place, saving you money, time, and headaches. So, give it a try and see how it can help you make more money.

Shopify Marketing for Beginners

In this article, we will be discussing some quick checklist items that you can use to improve your Shopify store. We will cover the goal of a Shopify store, the importance of organic and paid marketing, and tips for building a better butterfly net.

1. Goal of a Shopify store:

- The goal of a Shopify store is to get more customers, make more money, and deliver products easily.

- To achieve this, we need to think about building a funnel that narrows down to a transaction.

2. Organic Marketing:

- Start with search engine optimization (SEO) and keyword analysis.

- Incorporate social media, content marketing, and media exposure to indoctrinate people into your brand and establish a relationship.

3. Paid Marketing:

- Start with Facebook ads and retargeting.

- Consider paid media and influencer marketing to get more exposure.

4. Building a Better Butterfly Net:

- Install email marketing, Google Analytics, and a Facebook pixel.

- Incorporate heat map tracking, abandoned cart capture, and chat bots.

- Consider giveaways, exclusive discounts, and

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