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2021 fashion ads

Published on: July 6 2023 by pipiads

As a fashion brand, acquiring customers through Facebook and Instagram is undoubtedly your most powerful tool. However, managing a comprehensive advertising strategy is much easier said than done, and the market is incredibly competitive. In this week's video, we will discuss the three key elements you must include in your paid traffic campaigns as a fashion brand. These elements will help you scale your brand, acquire customers profitably and consistently, and differentiate yourself by getting ahead of current trends and competitors.

- Acquiring customers through Facebook and Instagram is the most powerful tool for fashion brands.

- Managing a comprehensive advertising strategy is easier said than done.

- The market is highly competitive.

Key Elements:

1. Consistent and Refreshing Aesthetic

- A consistent and refreshing aesthetic is essential for success.

- Your aesthetic should resonate with your consumers and be in demand.

- Examples of brands with consistent aesthetics include Aberjee, Cole Buxton, and Whimsy and Row.

2. Social Proof

- Social proof is essential for any e-commerce brand.

- Incorporating testimonials that match your brand's look is crucial.

- Using many different people in your ads, leveraging PR campaigns, and working with influencers can all help incorporate social proof.

3. Different Copy Speaking Directly to the Consumer

- Different taglines that speak directly to the consumer are crucial.

- Experimenting with various taglines and short phrases that represent your brand well is essential.

- Examples of effective taglines include Whimsy and Row's Good for the environment, better for your wardrobe and Eberj's Softest PJs ever.

- Acquiring customers through Facebook and Instagram is crucial for fashion brands.

- Including a consistent and refreshing aesthetic, social proof, and different copy that speaks directly to the consumer are essential elements for success.

- By following these key elements, fashion brands can stay ahead of trends, scale their brands, and stand out from their competitors.


In this video, the presenter showcases six different everyday casual outfits for winter, with a particular focus on black and neutral colors. The outfits are completed with jewelry from the sponsor, Vitelli, and the presenter also provides a discount code for viewers.

Outfit 1:

- All black outfit with a long-sleeved top, high-waisted jeans, and black boots

- Worn with a shearling coat from Urban Outfitters

- Practical and stylish for winter

Outfit 2:

- Black long-sleeved dress with black tights and boots

- Worn with a faux leather jacket with tie waist

- Adds contrast to the all black look

Outfit 3:

- Oversized cream teddy coat with beige sweatshirt and jeans

- Worn with trainers and transit design necklace

- Cozy and comfortable for colder days

Outfit 4:

- Long black maxi coat with black sweatshirt and jeans

- Worn with Nike Dunk trainers and chunky silver necklace

- Adds a chic and trendy touch to the outfit

Outfit 5:

- Checked overshirt with gray long-sleeved top and ripped mom jeans

- Worn with Nike Dunk trainers and oversized bracelet

- Perfect for a casual day out

Outfit 6:

- Khaki puffer jacket with black sweatshirt and faded jeans

- Worn with black beanie and trainers

- Great for a dog walk or casual day out

Overall, the presenter provides a range of stylish and comfortable outfit options for winter, with a focus on black and neutral colors. The addition of jewelry from Vitelli adds a finishing touch to each outfit. Viewers can use the discount code provided to shop for their own jewelry pieces.


My 2021 Morning Routine: IPL Laser Hair Removal and Vitamin C

In this article, I will be sharing my 2021 morning routine, including my use of IPL laser hair removal and vitamin C skincare. I will explain why I love using these products and how they fit into my daily routine.

Morning Routine:

1. Wake up naturally at around 7:30 am, use micellar water to cleanse my skin quickly.

2. Drink a big glass of water before having coffee and taking vitamins.

3. Hop on my Peloton bike for a morning workout.

4. Shower and use vitamin C skincare products to improve the brightness of my skin.

5. Use my Kenzie IPL laser hair removal device on my bikini and underarms for a quick and easy hair removal process.

6. Apply body lotion and get dressed for the day.

IPL Laser Hair Removal:

- IPL laser hair removal is a more permanent hair removal method that can be done at home.

- It is suitable for fair skin and dark hair, and can be used on areas such as the bikini and underarms.

- The Kenzie IPL device is a one-time purchase and can be used repeatedly for long-lasting hair removal results.

Vitamin C Skincare:

- Vitamin C is great for improving the brightness and overall appearance of the skin.

- I use the Oskia and Elizabeth Arden vitamin C capsules for a potent and easy application.

- Applying vitamin C first and alone on the skin allows for the molecule to work effectively.

Incorporating IPL laser hair removal and vitamin C skincare into my morning routine has made it more efficient and convenient for me. These products have provided me with long-lasting hair removal results and improved skin brightness.

[GOING SEVENTEEN] EP.11 광고천재 세븐틴 (Ad Genius SEVENTEEN)

In this article, we will be summarizing the content of a new advertising format for products that uncovers new features even makers haven't identified. The content is presented in a skit format, which is done in humor and in no way meant to defame a brand or product.

Key Points:

- The skits are filmed according to mandated quarantine rules.

- The show is titled Commercial Genius SEVENTEEN and the hosts aim to solicit ads themselves.

- The hosts discuss various commercials that left an impression on them, including a Jeong Hyung Don's phone commercial and a Shin Ramyeon Black commercial.

- The hosts brainstorm various ideas for commercials, including working out with ramyeon and using it for team bonding.

- The hosts also discuss the concept of product placement and the importance of promoting their song.

- The skits are filled with humor and colloquialisms, such as hang in there and wow his lower body strength.

- The content includes free ads for products that are randomly placed throughout the skits.

The skits presented in Commercial Genius SEVENTEEN are a unique and entertaining way to showcase products and their features. The hosts' humor and creativity make the content enjoyable to watch, while the inclusion of free ads adds value for viewers and advertisers alike. Overall, the show is a great example of how advertising can be both informative and entertaining.

Walmart Holiday Gift Guide 2021#WalmartHoliday #ad #Walmart Fashion

Welcome to The Daily, where we discuss all things skincare, fashion, fitness, and nutrition for women over 40. With the holiday season upon us, it's time to start shopping and planning. Luckily, Walmart is sponsoring this video, and I have plenty of gift ideas to share with you.

First up, for him, we have mesh shorts and the Philips Norelco Aqua Touch Wet and Dry Shaver. Both are practical and affordable options that any man in your life will appreciate.

For her, we have the Free Assembly Box Puffer Jacket, Wantdo 3-in-1 Ski Jacket, and Time and True Puffer Jacket. All three jackets are stylish and functional, perfect for staying warm and cozy during the winter months.

If you're looking for a high-end fragrance, the Versace Bright Crystal three-piece gift set is an excellent choice. And for the ultimate luxury gift, check out the Michael Kors Charlotte Large Top Zip Tote.

For a more practical gift, consider the Homedics Bubble Mate Foot Spa with Heat or Finishing Touch Face Steamer. Both are great for pampering yourself or someone on your gift list.

Lastly, we have the Mikko Home Air Purifier and Dyson Ball Multi Floor Origin Upright Vacuum. Both are essential for keeping your home clean and healthy.

With so many options to choose from, Walmart's gift finder makes it easy to shop for everyone on your list. Happy shopping and happy holidays!

Fashion Advertising Promotional Mix

Fashion Advertising: Components of a Successful Plan

In this article, we will discuss the components of a successful fashion advertising plan and the importance of each component. We will also take a look at some examples of successful fashion brands and how they have evolved their advertising strategies over the years.

Components of a Fashion Advertising Plan:

1. Overall Marketing Objectives:

- Enhance the brand

- Reach a broader audience

- Expand market reach within the audience base

2. Determine Media Platforms:

- Facebook, print advertising in magazines, digital marketing

- Understand where the target audience gets their information

3. Determine Messaging:

- React to research on the brand and understand the audience on different platforms

4. Objectives and Creative Briefs:

- Important for designers to understand what is expected

5. Set Budget and Time Frame

Successful Fashion Brands:

1. Prada:

- Has evolved their image over time

- Uses Instagram and Facebook effectively

2. Zara:

- Has grown rapidly and been well accepted worldwide

- Uses earned media effectively to promote the brand

Fashion advertising is all about the look and feel of the brand. It is important to understand the target audience and their preferences in order to create effective messaging. Successful fashion brands evolve their advertising strategies over time and use earned media to promote their brand effectively. By following the components of a successful advertising plan, fashion brands can achieve their marketing objectives and reach a broader audience.

7 Days of Secondhand Outfits | Slow Fashion | AD

In this article, we will be discussing a week's worth of secondhand looks. The author's goal is to shop more secondhand and promote sustainable fashion. The author also mentions their partnership with ThredUP, who is sponsoring this video.

Monday's Look:

- This outfit is perfect for a client meeting or lunch/dinner with friends.

- The author loves the mix of masculine and feminine pieces.

- Everything is secondhand except for the blazer and belt.

- The author lightens up the all-black outfit with white shoes and a vintage silk scarf.

Tuesday's Look:

- The author wore this outfit to a lunch with a friend.

- The Levi's jeans are a great secondhand find for only $63.99 on ThredUP.

- The author paired the jeans with a merino wool sweater and secondhand loafers.

- The loafers were a bit heavy for the outfit, but the author recently found black flats on ThredUP that would have been perfect.

Wednesday's Look:

- The author repeats an outfit formula of long trousers and a little cami/tank.

- The linen vintage trousers and knit top are both secondhand finds.

- The author emphasizes the importance of patience when shopping secondhand and taking time to evaluate what you want and need.

Thursday's Look:

- The author wore this outfit on a date night.

- The wrap dress is a beautiful secondhand find for only $26 on ThredUP.

- The author loves the feminine, yet masculine mix in this outfit.

Friday's Look:

- This outfit is perfect for running errands or a casual day out.

- The author paired secondhand shorts with black flats and a coordinating black belt.

- The vintage men's shirt adds a pop of baby blue and ties in with the black accessories.

Saturday's Look:

- The author wore this shirt dress as a swim cover-up.

- Although the dress is secondhand, it no longer fits the author's personal style as she prefers more figure-conscious dresses.

The author successfully challenged themselves to wear a week's worth of secondhand outfits. They emphasize the importance of sustainable fashion and shopping secondhand. The author also promotes their partnership with ThredUP and offers a discount code for 30% off your first order using the code ALYSSA.

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