2022 Best Practices for Google Ads
The Importance of Long-Term Success in Google Ads Campaigns
The success of a Google Ads campaign cannot be judged after just a few months, as external factors such as competition and local events can greatly impact its performance. To achieve long-term success, a strong optimization process is necessary. Here are some tips and strategies to ensure your Google Ads campaign continues to generate revenue and inquiries on a long-term basis.
1. Complete Regular Search Term Audits:
Regularly reviewing your search terms and adding in negative keywords will prevent non-converting searches from triggering your ads. It also allows you to discover new, high-converting long-tail keywords to add to your ad copy.
2. Allocate Budgets Correctly:
Make sure your budgets are allocated correctly to your highest-performing campaigns to ensure the best use of your ad spend. Regularly review your search impression share to ensure you are not wasting money on campaigns that have already achieved maximum exposure.
3. Complete Ad Copy Split Tests:
Split testing different ad copy elements is a never-ending cycle that should be repeated every 30 days. Focus on testing one element at a time, such as different headlines or call-to-actions, to find the winning combination that generates the most conversions.
4. Review as Many Data Points as Possible:
Reviewing not just your keywords and ad copy, but also your demographic, audience, and device data, can help you make informed optimization decisions. Use the data to adjust bids and targeting to maximize performance during peak conversion periods.
5. Stick to a Regular Optimization Schedule:
Create a Google Ads optimization checklist to ensure you are completing tasks on a regular basis. This
These Google Ads Strategies No Longer Work in 2022
Over the past 12 months, Google Ads has undergone significant changes. From replacing expanded text ads with responsive search ads to changing the way keyword match types function, these changes have drastically altered the way Google Ads operates. As a result, it is crucial to understand the top three strategies that no longer work in Google Ads.
Top Three Strategies That No Longer Work in Google Ads:
1. Ad Groups Based Around Keyword Match Types:
Previously, ad groups based on keyword match types were popular. However, with Google changing the way match types work, it is no longer beneficial to have separate ad groups targeting the same group of keywords in different ways. Instead, it is recommended to use the one keyword theme method and complete regular search term audits.
2. Setting CPA or ROS Targets Too Early:
Google Ads often recommends setting a CPA or ROS target within the first three to four weeks of setting up a campaign. However, this recommendation is not beneficial as it is based on indexed data from other campaigns that may not be direct competitors. It is better to start with maximize clicks, move to maximize conversions or maximize conversion value, and only set a target CPA or ROS goal after seeing a plateau in results.
3. Using a Catch-All or Shopping Campaign:
A catch-all campaign is not beneficial as it prioritizes products based on impressions rather than prioritizing products with the highest click ratio and conversion rates. It is better to break campaigns out into different ad groups and product groups to focus spending on those that are performing well.
To see success in Google Ads, it is important to set up campaigns correctly, have a strategy and schedule for optimization, and review change history regularly. By avoiding outdated strategies such as ad groups based on keyword match types, setting CPA or ROS targets too early, and using catch-all campaigns, businesses can optimize their campaigns for better results.
How Google Ads Works in 2023
Welcome to my free 10 part Google Ads teaching series called Get Google Ready in 2023. In this video series, I will be taking you through how to correctly set up every single type of Google Ads campaign that you will need and also showing you the process of how you can optimize these campaigns. My hope is that throughout this free teaching series, I can save you money and also help you generate more sales and conversions for your business so that you can see success with Google Ads in 2023.
Core Principles of Google Ads:
Before we get into the teaching, it is important to have a basic understanding of how Google Ads works. There are three core principles that you need to know about Google Ads:
1. Google Ads is question-based, meaning that when a user completes a Google search, Google will quickly run an auction on all of the advertisers that are bidding for that keyword and then display the winning ads.
2. Your targeting options for Google Ads is not just around keywords, but also audiences and demographics, devices, and time of day or day of the week.
3. Google Ads has two core bidding strategies that you can use: maximize conversions and maximize conversion value.
Understanding the Google Ads Auction Process:
The Google Ads auction process is not just based on money. Google uses a formula to calculate the number one position based on your CPC bid times your quality score, which equals your ad rank. Therefore, as an advertiser, you need to make sure that your ad copy and your landing pages are relevant to the search terms that you are targeting.
Targeting Options for Google Ads:
There are four core targeting options for Google Ads: keywords, audiences and demographics, devices, and time of day or day of the week. You can target people not only on the keyword they use but also based on their demographics and interests, devices they are using, and time of day or day of the week.
Google Ads Bidding Strategies:
Google has built-in automated bidding strategies, where it will either increase or decrease the bid depending on the data that Google has on your niche and individual Google Ads account and campaigns. If you are using a maximized conversions or a maximized conversion value bidding strategy, Google will automatically increase the bids and the spend if it feels that a certain user completing that search term is more likely to convert.
In summary, to be successful with Google Ads, you need to have a basic understanding of the Google Ads auction process, targeting options, and bidding strategies. By optimizing your ads to be relevant to the search terms, demographics, and interests of your audience, you can generate more sales and conversions for your business.
Google Ads Bidding Strategies Guide & Best Practices 2022
Hey everyone, welcome to the Surfside PPC YouTube channel! Today, we're diving into Google Ads bid strategies. We'll go through each strategy and when to use them, focusing on the top four smart bidding strategies for conversions. So, let's get started!
- Welcome to Surfside PPC YouTube channel
- Discussing Google Ads bid strategies
- Focus on top four smart bidding strategies for conversions
Smart Bidding Strategies for Conversions:
- Target Cost Per Action (TCPA)
- Target Return on Ad Spend (TROAS)
- Maximize Conversions
- Maximize Conversion Value
- Targets specific cost per conversion
- Google Ads sets bids to drive as many conversions as possible
- Control maximum and minimum bid limits
- Goal is to lower target CPA for maximum profitability
- Targets specific conversion value as a percentage
- Drives revenue for every advertising dollar spent
- Uses conversion tracking for optimization
- Can import conversions from Google Analytics
- Drives as many conversions as possible within budget
- No target cost or value, just volume
- Useful for daily budget restrictions
Maximize Conversion Value:
- Drives conversion value while staying within daily budget
- Uses dynamic value for sales or lead worth
- Allows for optimized revenue generation
Enhanced Cost Per Click:
- Increases or decreases bids for certain keywords based on conversion likelihood
- Provides automation for bid management
- Not recommended compared to other
Google Ads Tutorial 2022 Edition | Step-by-Step + Pro-Tips for Peak Performance
In this video, the presenter guides the audience through the process of creating their first Google ad step by step. They start by signing into their Google account and choosing their main goal for the ad, which in this case is website traffic. They then select the search campaign option and input their business website. The presenter advises the audience on targeting their ad by location, language, and exclusion, as well as setting their average daily budget and bidding strategy. They also recommend using ad extensions, such as location extensions, to improve the ad's visibility.
The presenter then guides the audience through the process of selecting their keywords and creating their ad group and ad headlines. They stress the importance of hitting on different hooks and angles to appeal to different types of people. Finally, the audience is prompted to input their payment information and take advantage of any available promotions.
Overall, this video provides a comprehensive and easy-to-follow guide for creating a successful Google ad campaign. The presenter's tips and tricks ensure that the audience will be able to create a profitable and high-performing ad that will help them get found online.
Google Ads 2022: How to Optimize Google Ads
In this video, Aaron Young, a 15,000-hour Google Ads master, demonstrates how to complete a critical success check on your Google Ads account in under three minutes. This check is useful for those managing multiple Google Ads accounts or running their own business and want a quick way to optimize their Google Ads campaign.
The process involves using the main Google Ads dashboard overview to check total account performance, then using the segment function to analyze individual campaigns' performance.
To complete the check, you need to have the correct campaign and ad group structure. Aaron provides links to videos that show how to set up Google Ads shopping campaigns and Google Ads search campaigns correctly.
Aaron recommends using his Google Ads optimization checklist to complete optimization actions every 72 hours, every week, every month, and every 90 days.
In conclusion, by following this three-minute critical success check process, you can quickly diagnose what you need to optimize in your Google Ads account and take the correct next optimization steps to make your Google Ads account profitable as fast as possible.
12 Google Display Ads Best Practices and Strategies
What's up everyone! Welcome to the Surfside PPC YouTube channel. In today's video, I will be sharing 12 Google Display Ads best practices and strategies that you can use to improve your own campaigns. So, let's dive in!
- In this video, I will be discussing 12 Google Display Ads best practices and strategies that you can incorporate into your campaigns.
- Use this as a checklist to make sure you're using all these things in your campaign.
- I will be referring to some of my other videos throughout this tutorial.
1. Conversion tracking and Smart bidding:
- Click on conversions in the conversion screen to track your key performance indicators.
- Use conversion value to optimize for your revenue or total value driven to your business.
- Use Target CPA or Target cost per action bidding strategy to drive conversions.
2. Target your data segments:
- Target your remarketing audiences to improve your return on ad spend.
- Create different data segments like website visitors, app users, and YouTube users to target.
3. Target similar segments, custom segments, and in-market segments:
- Use similar segments, custom segments, and in-market segments instead of Affinity segments.
- Combine different segments to create a more specific audience.
4. Incorporate demographics targeting:
- Use demographics targeting to reach your ideal customer.
5. Enable optimized targeting:
- Use optimized targeting through Google Ads to drive more conversions at the same price.
6. Use Dynamic remarketing:
- Run Dynamic remarketing ads to reach people who have visited specific pages on your website.
7. A/B test your responsive display ads:
- Create at least two responsive display ads in every ad group.
- Test different headlines, images, and videos to improve performance.
8. A/B test your landing pages: