2022 Google Display Ad Tutorial - Responsive Google Display for Remarketing - Google Ads Tutorials
Published on: December 6 2022 by FeedbackWrench
2022 Google Display Ad Tutorial - Responsive Google Display for Remarketing - Google Ads Tutorials
Table of Contents
2022 Google Display Ad Tutorial - Responsive Google Display for Remarketing - Google Ads Tutorials
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | hey everybody if you're trying to do |
| 00:00:01 | 00:00:06 | google ads and partikularly google |
| 00:00:04 | 00:00:08 | display ads in 2022 or later right now |
| 00:00:06 | 00:00:09 | it's the end of 2021 i'm going to show |
| 00:00:08 | 00:00:11 | you how to do this we're going to dive |
| 00:00:09 | 00:00:13 | right in again we are feedback wrench we |
| 00:00:11 | 00:00:14 | help small businesses with their |
| 00:00:13 | 00:00:16 | websites and digital marketing and real |
| 00:00:14 | 00:00:19 | quick i'm gonna dive in and get super |
| 00:00:16 | 00:00:21 | practikal give me one second uh to show |
| 00:00:19 | 00:00:22 | you just a little important thing you |
| 00:00:21 | 00:00:23 | know when you go to my website and you |
| 00:00:22 | 00:00:26 | hit how it works basically down here |
| 00:00:23 | 00:00:28 | what you're gonna find is this whole |
| 00:00:26 | 00:00:30 | there's a |
| 00:00:28 | 00:00:31 | what's the most important marketing to |
| 00:00:30 | 00:00:32 | do |
| 00:00:31 | 00:00:34 | number one marketing for most small |
| 00:00:32 | 00:00:37 | businesses is paid search with |
| 00:00:34 | 00:00:38 | remarketing and nurturing so paid search |
| 00:00:37 | 00:00:41 | and then remarketing one of the best |
| 00:00:38 | 00:00:42 | ways to do remarketing is in google |
| 00:00:41 | 00:00:44 | display now that gets a little confusing |
| 00:00:42 | 00:00:46 | so in google display right now what i'm |
| 00:00:44 | 00:00:47 | going to show you is exactly how we do |
| 00:00:46 | 00:00:50 | this now i'm doing this for one of my |
| 00:00:47 | 00:00:51 | customers right now and i'm going to i'm |
| 00:00:50 | 00:00:53 | just going to walk you through what i'm |
| 00:00:51 | 00:00:54 | doing so again google display if you |
| 00:00:53 | 00:00:55 | didn't know this is what shows up on |
| 00:00:54 | 00:00:57 | blogs right |
| 00:00:55 | 00:00:59 | blogs youtube videos and there's a |
| 00:00:57 | 00:01:01 | couple different sizes and essentially |
| 00:00:59 | 00:01:03 | what we're going to do is we're going to |
| 00:01:01 | 00:01:04 | create a campaign here |
| 00:01:03 | 00:01:06 | now i'm going to have this go in front |
| 00:01:04 | 00:01:09 | of people that are it's a remarketing |
| 00:01:06 | 00:01:12 | one so it's people that have been on his |
| 00:01:09 | 00:01:15 | website now once they touch his website |
| 00:01:12 | 00:01:20 | they're going to see uh greg's face so |
| 00:01:15 | 00:01:21 | this is rei ledger.com a real estate um |
| 00:01:20 | 00:01:24 | accountant so basically what has |
| 00:01:21 | 00:01:27 | happened here is we want to load this up |
| 00:01:24 | 00:01:30 | i recommend doing what's called um |
| 00:01:27 | 00:01:32 | dynamic display ads so dynamic display |
| 00:01:30 | 00:01:34 | ads let me show you here um once you get |
| 00:01:32 | 00:01:36 | started um you go into google and and |
| 00:01:34 | 00:01:38 | maybe i'll back up and i'll show you |
| 00:01:36 | 00:01:40 | exactly how to do this okay so let's |
| 00:01:38 | 00:01:42 | just start from fresh or let's start new |
| 00:01:40 | 00:01:44 | here and basically what's going to |
| 00:01:42 | 00:01:47 | happen is if you come in and you go to |
| 00:01:44 | 00:01:49 | all campaigns go to campaigns here and |
| 00:01:47 | 00:01:50 | then we're going to hit plus okay right |
| 00:01:49 | 00:01:52 | now i have a search ad that's started |
| 00:01:50 | 00:01:54 | already it's starting to get a couple of |
| 00:01:52 | 00:01:56 | clicks we're going after real estate |
| 00:01:54 | 00:01:58 | investors who need an accountant so i'm |
| 00:01:56 | 00:01:59 | going to hit now again i'm on all |
| 00:01:58 | 00:02:01 | campaigns |
| 00:01:59 | 00:02:02 | campaigns i'm going to go new campaign |
| 00:02:01 | 00:02:03 | now what you're going to see here is |
| 00:02:02 | 00:02:05 | there's quite a few options that you can |
| 00:02:03 | 00:02:06 | check to to say what type we're looking |
| 00:02:05 | 00:02:08 | for now |
| 00:02:06 | 00:02:10 | what's weird for me is that one of the |
| 00:02:08 | 00:02:11 | keys to doing this well is you want to |
| 00:02:10 | 00:02:13 | make sure that you're going for |
| 00:02:11 | 00:02:15 | conversions over time so you have to |
| 00:02:13 | 00:02:17 | have your conversions set up we'll do a |
| 00:02:15 | 00:02:19 | different video on that check on how to |
| 00:02:17 | 00:02:21 | set up google uh tag manager and then |
| 00:02:19 | 00:02:22 | doing conversions so when they fill out |
| 00:02:21 | 00:02:23 | a form it actually works but right now |
| 00:02:22 | 00:02:25 | what we're going to do is we're going to |
| 00:02:23 | 00:02:27 | say we're going for leads okay and then |
| 00:02:25 | 00:02:29 | when we go for leads i've got a couple |
| 00:02:27 | 00:02:31 | of these conversions i've already set up |
| 00:02:29 | 00:02:33 | so the phone call when they click a |
| 00:02:31 | 00:02:35 | phone it works and then if they fill out |
| 00:02:33 | 00:02:37 | their contact form that is the |
| 00:02:35 | 00:02:39 | conversion that's what i want to go for |
| 00:02:37 | 00:02:41 | so i'm going to hit continue |
| 00:02:39 | 00:02:43 | and then um there's a couple of |
| 00:02:41 | 00:02:45 | different types so select the cam pane |
| 00:02:43 | 00:02:46 | type i'm not doing search i already did |
| 00:02:45 | 00:02:48 | that |
| 00:02:46 | 00:02:50 | i want to do display this isn't shopping |
| 00:02:48 | 00:02:52 | it's not discovery and it's not video |
| 00:02:50 | 00:02:53 | there's a new thing called performance |
| 00:02:52 | 00:02:55 | max we're not going to hit on that right |
| 00:02:53 | 00:02:57 | now let's just go with display so we hit |
| 00:02:55 | 00:02:59 | display and now smart display what |
| 00:02:57 | 00:03:00 | you're going to see just smart display |
| 00:02:59 | 00:03:02 | basically you're going to create a |
| 00:03:00 | 00:03:04 | dynamic |
| 00:03:02 | 00:03:07 | ad where you add a bunch of headers and |
| 00:03:04 | 00:03:09 | a whole handful of uh |
| 00:03:07 | 00:03:12 | images but then it just kind of takes it |
| 00:03:09 | 00:03:14 | and run i don't like that i want to do a |
| 00:03:12 | 00:03:16 | remarketing so i've already created the |
| 00:03:14 | 00:03:17 | audience in there um and i'll show you |
| 00:03:16 | 00:03:20 | how to do that i'm going to go with |
| 00:03:17 | 00:03:23 | standard display campaign okay and then |
| 00:03:20 | 00:03:25 | we're going to use his website right so |
| 00:03:23 | 00:03:26 | i'll just make sure that i grab his url |
| 00:03:25 | 00:03:29 | from his website do you like my |
| 00:03:26 | 00:03:30 | minnesotan accent so rei ledger that's i |
| 00:03:29 | 00:03:31 | just want them to come to the home page |
| 00:03:30 | 00:03:33 | because what you'll see is i've got |
| 00:03:31 | 00:03:37 | buttons here that are basically going to |
| 00:03:33 | 00:03:39 | do everything possible to get them to |
| 00:03:37 | 00:03:41 | take a step with him so i don't really |
| 00:03:39 | 00:03:43 | want them just calling him i want them |
| 00:03:41 | 00:03:44 | to actually take this step so i'll use |
| 00:03:43 | 00:03:46 | the home page i'm also not using a sub |
| 00:03:44 | 00:03:48 | landing page or anything and then let's |
| 00:03:46 | 00:03:51 | name the campaign so we'll do um |
| 00:03:48 | 00:03:54 | display remarketing |
| 00:03:51 | 00:03:57 | and then i like to um rei ledger i like |
| 00:03:54 | 00:03:59 | to just name them because as a an mcc |
| 00:03:57 | 00:04:00 | account where i have a whole score of |
| 00:03:59 | 00:04:01 | different people if you're a marketer |
| 00:04:00 | 00:04:03 | and you're doing this |
| 00:04:01 | 00:04:04 | you're going to want to be able to keep |
| 00:04:03 | 00:04:06 | track of that right so |
| 00:04:04 | 00:04:07 | another thing that i'll do and this is |
| 00:04:06 | 00:04:09 | important i am going to narrow down this |
| 00:04:07 | 00:04:10 | location now this is only going to be |
| 00:04:09 | 00:04:12 | people that are members of his |
| 00:04:10 | 00:04:14 | remarketing list so people who have been |
| 00:04:12 | 00:04:16 | to his website for 180 days |
| 00:04:14 | 00:04:18 | but i do want to um enter another |
| 00:04:16 | 00:04:20 | location okay and there's a little tip |
| 00:04:18 | 00:04:22 | here pay attention to this |
| 00:04:20 | 00:04:23 | what we're going to do is i am going to |
| 00:04:22 | 00:04:25 | use |
| 00:04:23 | 00:04:28 | we're going to do the states so we're in |
| 00:04:25 | 00:04:30 | minnesota up here yeah you know and what |
| 00:04:28 | 00:04:33 | i'm going to do here is i'm going to add |
| 00:04:30 | 00:04:36 | minnesota wisconsin and iowa |
| 00:04:33 | 00:04:38 | and north dakota |
| 00:04:36 | 00:04:41 | and the reason why |
| 00:04:38 | 00:04:42 | is because people tend to |
| 00:04:41 | 00:04:44 | there's a lot of business out there |
| 00:04:42 | 00:04:44 | right we could go national on this thing |
| 00:04:44 | 00:04:47 | but |
| 00:04:44 | 00:04:49 | uh in all i just know that we're gonna |
| 00:04:47 | 00:04:51 | do best if we're |
| 00:04:49 | 00:04:52 | near his area we don't need to compete |
| 00:04:51 | 00:04:53 | in |
| 00:04:52 | 00:04:56 | all of these goofy areas now there's a |
| 00:04:53 | 00:04:57 | location options now this is what i want |
| 00:04:56 | 00:04:58 | you to pay attention to so right now |
| 00:04:57 | 00:05:01 | we're going to run this ad in the |
| 00:04:58 | 00:05:03 | midwest in those states but notike how |
| 00:05:01 | 00:05:05 | there's this target option presence |
| 00:05:03 | 00:05:08 | or interest people in |
| 00:05:05 | 00:05:12 | regular in regularly in or who've shown |
| 00:05:08 | 00:05:13 | interested in your target location folks |
| 00:05:12 | 00:05:16 | don't use that one |
| 00:05:13 | 00:05:18 | we want to use the second one people in |
| 00:05:16 | 00:05:20 | or regularly in your targeted locations |
| 00:05:18 | 00:05:23 | because guess what everybody across the |
| 00:05:20 | 00:05:25 | world is interested in the united states |
| 00:05:23 | 00:05:27 | economy so what you're going to find is |
| 00:05:25 | 00:05:29 | that you'll get foreign |
| 00:05:27 | 00:05:31 | clicks and i love i love people across |
| 00:05:29 | 00:05:32 | the world um |
| 00:05:31 | 00:05:34 | that's not what we're trying to do here |
| 00:05:32 | 00:05:36 | so |
| 00:05:34 | 00:05:38 | let's so again you'll see more settings |
| 00:05:36 | 00:05:40 | so this is kind of you might see this a |
| 00:05:38 | 00:05:42 | little bit different there are all sorts |
| 00:05:40 | 00:05:45 | of changes happening in google right now |
| 00:05:42 | 00:05:48 | um i as i hit more settings here um whoa |
| 00:05:45 | 00:05:50 | i'm not screening so again we're gonna |
| 00:05:48 | 00:05:52 | do presence |
| 00:05:50 | 00:05:54 | location options presence not this one |
| 00:05:52 | 00:05:56 | because we don't want people interested |
| 00:05:54 | 00:05:58 | in our area we want people in our area |
| 00:05:56 | 00:06:00 | and then you could do exclusions but you |
| 00:05:58 | 00:06:01 | don't need to unless you're really |
| 00:06:00 | 00:06:03 | getting |
| 00:06:01 | 00:06:04 | dicey in there now here's a couple of |
| 00:06:03 | 00:06:07 | other things that you might want to look |
| 00:06:04 | 00:06:10 | at so add schedule you could make it so |
| 00:06:07 | 00:06:13 | that people are basically um hitting |
| 00:06:10 | 00:06:14 | their website during the day rather than |
| 00:06:13 | 00:06:16 | any other time there there is value to |
| 00:06:14 | 00:06:18 | that but people you know your qualified |
| 00:06:16 | 00:06:19 | folks are probably sitting there in |
| 00:06:18 | 00:06:22 | their underwear at night looking at |
| 00:06:19 | 00:06:24 | their phone unwinding after their long |
| 00:06:22 | 00:06:26 | day right optimize add rotation let's |
| 00:06:24 | 00:06:28 | leave that on |
| 00:06:26 | 00:06:30 | i tend to agree with that it will |
| 00:06:28 | 00:06:31 | optimize the best performing ads rather |
| 00:06:30 | 00:06:33 | than just |
| 00:06:31 | 00:06:35 | forcing everything through |
| 00:06:33 | 00:06:38 | and then dynamic feed let's turn this |
| 00:06:35 | 00:06:39 | off turn this off conversions um this |
| 00:06:38 | 00:06:41 | one i am going to hit |
| 00:06:39 | 00:06:44 | include view through conversions no i |
| 00:06:41 | 00:06:45 | don't want that and then there's a bunch |
| 00:06:44 | 00:06:47 | of stuff here you don't really need to |
| 00:06:45 | 00:06:50 | pay attention to you could go to content |
| 00:06:47 | 00:06:53 | and exclusions and tell it not to |
| 00:06:50 | 00:06:55 | show up on anything i just just leave |
| 00:06:53 | 00:06:57 | that alone um so now what i like to do |
| 00:06:55 | 00:06:58 | is you're going to do your average daily |
| 00:06:57 | 00:07:00 | budget well for him you know we're going |
| 00:06:58 | 00:07:03 | to do 15 but or i think we're going to |
| 00:07:00 | 00:07:06 | do like 12 a day um |
| 00:07:03 | 00:07:07 | we're gonna go for conversions so daily |
| 00:07:06 | 00:07:09 | budget what i've found is that you're |
| 00:07:07 | 00:07:11 | gonna need probably you know five to |
| 00:07:09 | 00:07:13 | thirty dollars a day it all depends on |
| 00:07:11 | 00:07:15 | the spread how far are you going right |
| 00:07:13 | 00:07:17 | how many people are there we're to get |
| 00:07:15 | 00:07:20 | in a little bit tighter situation here |
| 00:07:17 | 00:07:22 | when we tighten down the targeting so |
| 00:07:20 | 00:07:23 | we want to make sure that if people have |
| 00:07:22 | 00:07:25 | hit our website we're all over them like |
| 00:07:23 | 00:07:27 | a monkey and a cupcake that's what we're |
| 00:07:25 | 00:07:27 | trying to do right now |
| 00:07:27 | 00:07:30 | so |
| 00:07:27 | 00:07:31 | we'll we'll do 12 a day bidding i'm |
| 00:07:30 | 00:07:33 | going to have it on conversions because |
| 00:07:31 | 00:07:35 | i've set up conversion actions we'll |
| 00:07:33 | 00:07:37 | make another um video after this about |
| 00:07:35 | 00:07:39 | how to do that but let's just we're |
| 00:07:37 | 00:07:41 | going to go for conversions you could go |
| 00:07:39 | 00:07:43 | for viewable impressions as well because |
| 00:07:41 | 00:07:45 | ultimately if you're doing a remarketing |
| 00:07:43 | 00:07:47 | campaign just being all over them is |
| 00:07:45 | 00:07:49 | pretty it's a pretty good strategy so |
| 00:07:47 | 00:07:50 | we'll hit next all right so now we're |
| 00:07:49 | 00:07:53 | going to get into targeting and this is |
| 00:07:50 | 00:07:55 | where i'm going to say ad targeting |
| 00:07:53 | 00:07:57 | there's a lot of options here this can |
| 00:07:55 | 00:07:59 | get super overwhelming now |
| 00:07:57 | 00:08:00 | i would suggest that before you get in |
| 00:07:59 | 00:08:02 | here if you know that there's a certain |
| 00:08:00 | 00:08:04 | audience which we'll get into this maybe |
| 00:08:02 | 00:08:06 | after this video i'll go in and create |
| 00:08:04 | 00:08:08 | some audiences um you can create |
| 00:08:06 | 00:08:09 | audiences of people who've been to a |
| 00:08:08 | 00:08:11 | certain website so maybe you want to |
| 00:08:09 | 00:08:12 | take all your competitors and make an |
| 00:08:11 | 00:08:14 | audience of people who've been to that |
| 00:08:12 | 00:08:16 | website you can make audiences out of |
| 00:08:14 | 00:08:18 | people who've searched certain keywords |
| 00:08:16 | 00:08:20 | you can make audiences out of youtube |
| 00:08:18 | 00:08:23 | people who have you viewed your youtube |
| 00:08:20 | 00:08:25 | you can make audiences out of all of |
| 00:08:23 | 00:08:26 | these google intent all of the scary |
| 00:08:25 | 00:08:28 | stuff that google |
| 00:08:26 | 00:08:30 | measures and watches you can actually |
| 00:08:28 | 00:08:32 | use that and |
| 00:08:30 | 00:08:33 | and what you'll see is that |
| 00:08:32 | 00:08:35 | it makes an audience out of them those |
| 00:08:33 | 00:08:37 | are good those are really good audiences |
| 00:08:35 | 00:08:38 | right now all i'm going to do is i want |
| 00:08:37 | 00:08:41 | to use |
| 00:08:38 | 00:08:42 | um how people have used my website so |
| 00:08:41 | 00:08:44 | i'm going to go to aug |
| 00:08:42 | 00:08:46 | the segments one here and what you'll |
| 00:08:44 | 00:08:49 | see is i've already made this okay and |
| 00:08:46 | 00:08:51 | it's called rei ledger 180 days now |
| 00:08:49 | 00:08:52 | we've we haven't really started this |
| 00:08:51 | 00:08:56 | whole thing again what we're trying to |
| 00:08:52 | 00:08:58 | shoot for is we're trying to shoot for |
| 00:08:56 | 00:09:00 | paid search with remarketing |
| 00:08:58 | 00:09:01 | then we'll do everything else so this is |
| 00:09:00 | 00:09:02 | part of our core we're just getting |
| 00:09:01 | 00:09:04 | started we don't even have that much |
| 00:09:02 | 00:09:05 | traffic yet so this isn't going to |
| 00:09:04 | 00:09:07 | trigger anyway but that's all we're |
| 00:09:05 | 00:09:08 | going to do is we're going to go after |
| 00:09:07 | 00:09:10 | those people |
| 00:09:08 | 00:09:11 | and then google's going to say no one's |
| 00:09:10 | 00:09:12 | going to see this |
| 00:09:11 | 00:09:13 | which |
| 00:09:12 | 00:09:15 | whatever now what we're going to do is |
| 00:09:13 | 00:09:17 | optimize targeting this one's goofy |
| 00:09:15 | 00:09:19 | because optimized targeting is basically |
| 00:09:17 | 00:09:21 | empowering google to go after more than |
| 00:09:19 | 00:09:23 | just what's there right and |
| 00:09:21 | 00:09:25 | or who's in that audience so again if |
| 00:09:23 | 00:09:26 | people hit your website they're hitting |
| 00:09:25 | 00:09:28 | your website |
| 00:09:26 | 00:09:29 | we're making an audience of them now |
| 00:09:28 | 00:09:32 | this one is actually going to hold them |
| 00:09:29 | 00:09:34 | for 180 days in that audience right and |
| 00:09:32 | 00:09:36 | then i also omit people who have filled |
| 00:09:34 | 00:09:37 | out our contact form so that we don't |
| 00:09:36 | 00:09:38 | stay in front of the same people all the |
| 00:09:37 | 00:09:40 | time |
| 00:09:38 | 00:09:41 | or who've actually taken a step with us |
| 00:09:40 | 00:09:43 | we don't want to waste that money it's |
| 00:09:41 | 00:09:46 | not a lot of money but they're hitting |
| 00:09:43 | 00:09:50 | our website now we're remarketing um |
| 00:09:46 | 00:09:51 | if we have this optimized targeting on |
| 00:09:50 | 00:09:53 | it will kind of do a |
| 00:09:51 | 00:09:55 | it'll start to make some assumptions and |
| 00:09:53 | 00:09:56 | go outside of people who've been to our |
| 00:09:55 | 00:10:00 | website |
| 00:09:56 | 00:10:02 | so i'm gonna turn it off for now um |
| 00:10:00 | 00:10:04 | now we'll leave it on |
| 00:10:02 | 00:10:06 | no we'll turn it off either way you run |
| 00:10:04 | 00:10:08 | experiments google ads is all about |
| 00:10:06 | 00:10:09 | experiments all right so now we get into |
| 00:10:08 | 00:10:12 | the ad creation so we did campaign |
| 00:10:09 | 00:10:14 | settings budget not bidding targeting |
| 00:10:12 | 00:10:15 | ads let's hit new ad and now you got a |
| 00:10:14 | 00:10:18 | couple of different options you can |
| 00:10:15 | 00:10:20 | either upload distinct sizes which |
| 00:10:18 | 00:10:22 | on my blog post i'll put this in the |
| 00:10:20 | 00:10:24 | link to this video i've got this |
| 00:10:22 | 00:10:25 | ultimate guide to google display and it |
| 00:10:24 | 00:10:28 | kind of shows what are the different |
| 00:10:25 | 00:10:29 | places google display can show up on |
| 00:10:28 | 00:10:31 | i've got a video walking it through this |
| 00:10:29 | 00:10:34 | is an example of where they show up and |
| 00:10:31 | 00:10:36 | as you come down here i've got a little |
| 00:10:34 | 00:10:38 | graphic that shows you exactly the sizes |
| 00:10:36 | 00:10:40 | that you're going to want and just so |
| 00:10:38 | 00:10:41 | you know you could throw in a whole |
| 00:10:40 | 00:10:43 | bunch of sizes |
| 00:10:41 | 00:10:45 | so that there's there's tall ones |
| 00:10:43 | 00:10:46 | there's square ones there's different |
| 00:10:45 | 00:10:48 | aspect ratios and different sizes and |
| 00:10:46 | 00:10:49 | just put them in there |
| 00:10:48 | 00:10:51 | what we're going to do is we're just |
| 00:10:49 | 00:10:54 | going to build a responsive display bed |
| 00:10:51 | 00:10:58 | which will use basically um 1200 by 1200 |
| 00:10:54 | 00:11:00 | or 1200 by 628 ads and it's going to use |
| 00:10:58 | 00:11:01 | machine learning to use the best version |
| 00:11:00 | 00:11:03 | so here's what we're gonna do now this |
| 00:11:01 | 00:11:05 | is where things get a little bit more |
| 00:11:03 | 00:11:08 | complicated now if you don't use this uh |
| 00:11:05 | 00:11:10 | program i've already gone in and |
| 00:11:08 | 00:11:11 | this is my core |
| 00:11:10 | 00:11:13 | call to action |
| 00:11:11 | 00:11:15 | campaign so |
| 00:11:13 | 00:11:16 | we will also have a lead magnet campaign |
| 00:11:15 | 00:11:17 | that's going to go in front of these |
| 00:11:16 | 00:11:19 | people we're adding value and giving |
| 00:11:17 | 00:11:21 | them something this is really we just |
| 00:11:19 | 00:11:24 | want brand recognition so what i've done |
| 00:11:21 | 00:11:26 | here is in figma and i love figma |
| 00:11:24 | 00:11:28 | i've created a whole bunch of these are |
| 00:11:26 | 00:11:31 | square they're 3840x3840 because they're |
| 00:11:28 | 00:11:34 | 4k but these are basically 1200 by 1200 |
| 00:11:31 | 00:11:36 | um graphics that are meant to show |
| 00:11:34 | 00:11:38 | what we're doing right and so i've made |
| 00:11:36 | 00:11:40 | a handful of them |
| 00:11:38 | 00:11:43 | um 1200 by 1200 the other ones that |
| 00:11:40 | 00:11:46 | you'll want to do are 1200 by 628 that's |
| 00:11:43 | 00:11:48 | the other size that's really important |
| 00:11:46 | 00:11:50 | in fact i've got um |
| 00:11:48 | 00:11:52 | there's even a i have a page with all |
| 00:11:50 | 00:11:55 | the sizes that are relevant to me but i |
| 00:11:52 | 00:11:57 | just know in this display ad that the |
| 00:11:55 | 00:11:59 | square and then the landscape size are |
| 00:11:57 | 00:12:01 | the two biggest sizes but right now i'm |
| 00:11:59 | 00:12:02 | just going to get started the other |
| 00:12:01 | 00:12:04 | thing that you're going to want to do is |
| 00:12:02 | 00:12:07 | you have to create what's called a logo |
| 00:12:04 | 00:12:09 | image and the logo image is 1200 by 300 |
| 00:12:07 | 00:12:11 | and all we want is having it big and |
| 00:12:09 | 00:12:13 | clear like this when it asks for a logo |
| 00:12:11 | 00:12:16 | put your logo make it that size and then |
| 00:12:13 | 00:12:18 | you also make a 1200 by 1200 so long |
| 00:12:16 | 00:12:20 | story short i've taken all these i've |
| 00:12:18 | 00:12:22 | exported them and all we're trying to do |
| 00:12:20 | 00:12:24 | is be very clear what do you do what do |
| 00:12:22 | 00:12:26 | you offer and ask them to take a step |
| 00:12:24 | 00:12:28 | they've already seen you we want that |
| 00:12:26 | 00:12:30 | message in front of them |
| 00:12:28 | 00:12:32 | um so if i come back to what we've got |
| 00:12:30 | 00:12:34 | going on here here's what i'm gonna do |
| 00:12:32 | 00:12:36 | i'm gonna hit upload images so basically |
| 00:12:34 | 00:12:39 | this whole process is we're gonna upload |
| 00:12:36 | 00:12:40 | images i could use one video i tend not |
| 00:12:39 | 00:12:42 | to use it because it shows up kind of |
| 00:12:40 | 00:12:44 | weird in display it's going to want one |
| 00:12:42 | 00:12:46 | it's going to give us an optimization |
| 00:12:44 | 00:12:47 | score as we put things in here but we're |
| 00:12:46 | 00:12:49 | going to have images we're going to |
| 00:12:47 | 00:12:50 | equip it with a handful of images so |
| 00:12:49 | 00:12:53 | here's the images it's going to give us |
| 00:12:50 | 00:12:55 | this score up here we could put one |
| 00:12:53 | 00:12:56 | video in here as well i'm not going to |
| 00:12:55 | 00:12:57 | do that then we're going to add in a |
| 00:12:56 | 00:13:00 | whole bunch of headlines a long headline |
| 00:12:57 | 00:13:04 | and a description and then your business |
| 00:13:00 | 00:13:07 | name so this is rei ledger |
| 00:13:04 | 00:13:08 | and i even sometimes rei ledger |
| 00:13:07 | 00:13:09 | accounting |
| 00:13:08 | 00:13:12 | right |
| 00:13:09 | 00:13:13 | oh my gosh |
| 00:13:12 | 00:13:14 | and |
| 00:13:13 | 00:13:16 | let's get into it here so let's upload |
| 00:13:14 | 00:13:18 | our images i'm going to try and move |
| 00:13:16 | 00:13:20 | quick here so i hit upload already um |
| 00:13:18 | 00:13:22 | and you just so you know i've already |
| 00:13:20 | 00:13:23 | put them in here |
| 00:13:22 | 00:13:25 | maybe i didn't |
| 00:13:23 | 00:13:27 | anyway so upload them boom |
| 00:13:25 | 00:13:29 | and i know that they're in here right so |
| 00:13:27 | 00:13:31 | i'm gonna select |
| 00:13:29 | 00:13:33 | all of these i'm gonna upload them all |
| 00:13:31 | 00:13:34 | and then i'm gonna show you exactly how |
| 00:13:33 | 00:13:37 | to do this this gets confusing guys so |
| 00:13:34 | 00:13:39 | pay close attention here um i think that |
| 00:13:37 | 00:13:41 | what you'll find is that it gets really |
| 00:13:39 | 00:13:42 | goofy because you don't really |
| 00:13:41 | 00:13:44 | understand how this works so you're |
| 00:13:42 | 00:13:46 | going to upload them this could scan the |
| 00:13:44 | 00:13:48 | website we could use stok images |
| 00:13:46 | 00:13:49 | there's recently used and selected which |
| 00:13:48 | 00:13:51 | can be helpful but what we're going to |
| 00:13:49 | 00:13:52 | do here is |
| 00:13:51 | 00:13:54 | um |
| 00:13:52 | 00:13:57 | once they're uploaded we're still not |
| 00:13:54 | 00:13:59 | done here we have to go use image okay |
| 00:13:57 | 00:14:01 | and then it's either an image that gets |
| 00:13:59 | 00:14:03 | used or a logo well this one's the logo |
| 00:14:01 | 00:14:04 | and then down here |
| 00:14:03 | 00:14:07 | there we can take that off or we can |
| 00:14:04 | 00:14:08 | click yes and say okay this is a one to |
| 00:14:07 | 00:14:10 | one ratio |
| 00:14:08 | 00:14:11 | that looks right we don't want four to |
| 00:14:10 | 00:14:14 | one on this because it would look like |
| 00:14:11 | 00:14:15 | crap right so we're gonna have the one |
| 00:14:14 | 00:14:17 | to one ratio for a logo and we're gonna |
| 00:14:15 | 00:14:19 | say select one ratio so you're gonna |
| 00:14:17 | 00:14:22 | have to do this for each one here's the |
| 00:14:19 | 00:14:24 | logo wide make sure that if they're both |
| 00:14:22 | 00:14:25 | selected turn the other one off because |
| 00:14:24 | 00:14:27 | that's gonna look crappy all right so |
| 00:14:25 | 00:14:29 | now we've set the two logo images now |
| 00:14:27 | 00:14:31 | what we're gonna do is come in here |
| 00:14:29 | 00:14:32 | we're gonna say regular image it did |
| 00:14:31 | 00:14:35 | that it was smart |
| 00:14:32 | 00:14:35 | um |
| 00:14:35 | 00:14:38 | boom |
| 00:14:36 | 00:14:41 | regular image square these are all |
| 00:14:38 | 00:14:43 | square it really does want to have some |
| 00:14:41 | 00:14:44 | landscape ones as well because what |
| 00:14:43 | 00:14:47 | you're going to see is it's going to use |
| 00:14:44 | 00:14:48 | machine learning to determine what's the |
| 00:14:47 | 00:14:50 | best |
| 00:14:48 | 00:14:52 | option for the website that these show |
| 00:14:50 | 00:14:54 | up on because again these are all going |
| 00:14:52 | 00:14:56 | to pop up on a website so we uploaded a |
| 00:14:54 | 00:14:58 | whole bunch of images |
| 00:14:56 | 00:15:01 | and it's going to slowly give us a score |
| 00:14:58 | 00:15:03 | up here and it says add at least one |
| 00:15:01 | 00:15:05 | landscape image so let's do that real |
| 00:15:03 | 00:15:06 | quick i'm going to make a landscape |
| 00:15:05 | 00:15:08 | image |
| 00:15:06 | 00:15:11 | all right so i made a uh |
| 00:15:08 | 00:15:13 | a landscape again this was 1200 by 628 |
| 00:15:11 | 00:15:15 | and it's kind of interesting i actually |
| 00:15:13 | 00:15:18 | make i have templates here i've got the |
| 00:15:15 | 00:15:19 | logo square and wide i've got square and |
| 00:15:18 | 00:15:21 | then the landscape and then over here |
| 00:15:19 | 00:15:23 | there's also some other sizes which |
| 00:15:21 | 00:15:26 | we'll add in later right now what we're |
| 00:15:23 | 00:15:28 | gonna do is we're gonna stik to this |
| 00:15:26 | 00:15:31 | dynamic sizes that it wants we can go in |
| 00:15:28 | 00:15:33 | and add other sizes afterwards in a |
| 00:15:31 | 00:15:34 | dynamic ad so i'm just going to take |
| 00:15:33 | 00:15:37 | this again i'm trying to be really clear |
| 00:15:34 | 00:15:38 | iri ledger bookkeeper an accountant for |
| 00:15:37 | 00:15:41 | real estate investors i just want people |
| 00:15:38 | 00:15:42 | to know exactly who he is what he offers |
| 00:15:41 | 00:15:44 | and then |
| 00:15:42 | 00:15:47 | be all over them so we're going to |
| 00:15:44 | 00:15:49 | export this real quick um rei |
| 00:15:47 | 00:15:52 | blah blah blah and let's get that |
| 00:15:49 | 00:15:55 | uploaded so we'll again um you need to |
| 00:15:52 | 00:15:58 | have at least one landscape size and the |
| 00:15:55 | 00:16:00 | landscape size is 628 by |
| 00:15:58 | 00:16:02 | um oh what is it |
| 00:16:00 | 00:16:05 | let me see what it was um |
| 00:16:02 | 00:16:07 | 1200 by 628 so you can see it up here |
| 00:16:05 | 00:16:09 | 1200 width 628 height height and then |
| 00:16:07 | 00:16:10 | what i do is i'll just |
| 00:16:09 | 00:16:13 | expand them depending on how i do i tend |
| 00:16:10 | 00:16:15 | to do most things in 4k so we've |
| 00:16:13 | 00:16:16 | uploaded this we're going to come in and |
| 00:16:15 | 00:16:19 | say image |
| 00:16:16 | 00:16:21 | selected for that one size hit okay |
| 00:16:19 | 00:16:23 | and all right so we've uploaded our |
| 00:16:21 | 00:16:25 | images we've got some good images it's |
| 00:16:23 | 00:16:27 | going to chew on it here and kind of say |
| 00:16:25 | 00:16:29 | hey how how do the images rank is this |
| 00:16:27 | 00:16:30 | so boom we went from nothing to average |
| 00:16:29 | 00:16:33 | in terms of |
| 00:16:30 | 00:16:36 | now it would love to see um |
| 00:16:33 | 00:16:37 | even more information in there but let's |
| 00:16:36 | 00:16:39 | just leave that for now so now what |
| 00:16:37 | 00:16:40 | we're going to do is we're going to put |
| 00:16:39 | 00:16:42 | in some headlines and these headlines |
| 00:16:40 | 00:16:46 | are going to be used right here so rei |
| 00:16:42 | 00:16:46 | ledger for investors |
| 00:16:47 | 00:16:52 | so i'm going to add in keyword focus so |
| 00:16:50 | 00:16:53 | that people know exactly and and i'm |
| 00:16:52 | 00:16:54 | gonna pause it here but i'm gonna dive |
| 00:16:53 | 00:16:57 | in and i'm gonna create headlines that |
| 00:16:54 | 00:16:58 | are who he is what he offers so when |
| 00:16:57 | 00:17:00 | people at one glance understand who what |
| 00:16:58 | 00:17:02 | where and what and just the real basics |
| 00:17:00 | 00:17:05 | so let's let's uh create some |
| 00:17:02 | 00:17:07 | headlines all right so i dove in here |
| 00:17:05 | 00:17:09 | and basically what i did was i went in |
| 00:17:07 | 00:17:11 | and i added headlines now the key to all |
| 00:17:09 | 00:17:12 | dynamic ads with google is to make sure |
| 00:17:11 | 00:17:14 | that you add them all in so rei ledger |
| 00:17:12 | 00:17:16 | for investors |
| 00:17:14 | 00:17:18 | real estate accountant minnesota um |
| 00:17:16 | 00:17:20 | i might even take mn off there because |
| 00:17:18 | 00:17:22 | we're going into wisconsin accountant |
| 00:17:20 | 00:17:24 | for real estate bookkeeper for real |
| 00:17:22 | 00:17:26 | estate and even here there's going to be |
| 00:17:24 | 00:17:27 | a description so |
| 00:17:26 | 00:17:28 | um |
| 00:17:27 | 00:17:30 | you know i tend to lean more towards |
| 00:17:28 | 00:17:33 | this ra legend then i put descriptions |
| 00:17:30 | 00:17:34 | and don't settle for a generic |
| 00:17:33 | 00:17:36 | accountant for your investments and |
| 00:17:34 | 00:17:38 | portfolio business we provide highly |
| 00:17:36 | 00:17:39 | specialized so you add them all in and |
| 00:17:38 | 00:17:40 | what you'll see here is i've got a |
| 00:17:39 | 00:17:43 | pretty good |
| 00:17:40 | 00:17:44 | um score here now what it would like is |
| 00:17:43 | 00:17:46 | more |
| 00:17:44 | 00:17:47 | landscaping so we're going to pause it |
| 00:17:46 | 00:17:48 | one more time we're going to create a |
| 00:17:47 | 00:17:50 | couple more alternatives to the |
| 00:17:48 | 00:17:51 | landscapes and that'll increase our |
| 00:17:50 | 00:17:53 | score and we'll tend to just see things |
| 00:17:51 | 00:17:54 | go better that way |
| 00:17:53 | 00:17:57 | okay so now what i've done is i've gone |
| 00:17:54 | 00:17:58 | in and i've added in a whole uh a whole |
| 00:17:57 | 00:18:00 | bunch more landscape so now i have as |
| 00:17:58 | 00:18:03 | many landscape and as many square i've |
| 00:18:00 | 00:18:04 | got all the headlines filled out and |
| 00:18:03 | 00:18:05 | things are looking good if you look at |
| 00:18:04 | 00:18:07 | how this is going to go now i don't |
| 00:18:05 | 00:18:09 | generally use a video you could use a |
| 00:18:07 | 00:18:11 | video if you wanted to but it's not a |
| 00:18:09 | 00:18:12 | big deal so now i'm going to hit next |
| 00:18:11 | 00:18:14 | boom |
| 00:18:12 | 00:18:15 | and uh |
| 00:18:14 | 00:18:16 | we're getting really close to where this |
| 00:18:15 | 00:18:18 | is going to be |
| 00:18:16 | 00:18:20 | done and again what's kind of cool about |
| 00:18:18 | 00:18:22 | google display is that google display is |
| 00:18:20 | 00:18:25 | going to show up to people on all sorts |
| 00:18:22 | 00:18:27 | of devices these show up on apps so i've |
| 00:18:25 | 00:18:29 | seen things from tinder or from the |
| 00:18:27 | 00:18:32 | newspapers the local news any website or |
| 00:18:29 | 00:18:34 | blog that is trying to earn adsense |
| 00:18:32 | 00:18:35 | revenue by having google ads on their |
| 00:18:34 | 00:18:37 | website |
| 00:18:35 | 00:18:38 | is going to be used in here all right so |
| 00:18:37 | 00:18:40 | now i've got a little bit of uh so i |
| 00:18:38 | 00:18:42 | just hit next and i've got a couple of |
| 00:18:40 | 00:18:45 | ad creation fix errors in your ad the |
| 00:18:42 | 00:18:46 | campaign can't run without an ad so i |
| 00:18:45 | 00:18:48 | something popped up here that's going to |
| 00:18:46 | 00:18:50 | fix this |
| 00:18:48 | 00:18:53 | um duplicate value so there's i must |
| 00:18:50 | 00:18:56 | have put one of the images in twice |
| 00:18:53 | 00:18:58 | um so let's go up and we'll say selected |
| 00:18:56 | 00:19:00 | assets |
| 00:18:58 | 00:19:03 | i think i have |
| 00:19:00 | 00:19:05 | a duplicate in here |
| 00:19:03 | 00:19:06 | somewhere now what's annoying is it |
| 00:19:05 | 00:19:09 | should just show me which one's the |
| 00:19:06 | 00:19:11 | duplicate wouldn't that be much easier |
| 00:19:09 | 00:19:13 | um you know this one we actually need to |
| 00:19:11 | 00:19:15 | edit because |
| 00:19:13 | 00:19:16 | that's the wrong size we don't want that |
| 00:19:15 | 00:19:18 | one |
| 00:19:16 | 00:19:20 | um which one is the duplicate and this |
| 00:19:18 | 00:19:23 | is what gets annoying is it's like come |
| 00:19:20 | 00:19:25 | on guys can you help me out i don't know |
| 00:19:23 | 00:19:28 | just make this super clear right so i |
| 00:19:25 | 00:19:28 | think |
| 00:19:30 | 00:19:34 | edit crop dimensions boom |
| 00:19:33 | 00:19:36 | i guess we'll just have to figure out |
| 00:19:34 | 00:19:38 | let's find out which one it is |
| 00:19:36 | 00:19:39 | all right so i figured out that i just |
| 00:19:38 | 00:19:41 | had selected the image twice and as you |
| 00:19:39 | 00:19:42 | dive in here what you're going to see is |
| 00:19:41 | 00:19:44 | that everything looks right here we've |
| 00:19:42 | 00:19:45 | got it named we've got everything going |
| 00:19:44 | 00:19:49 | here add group one now maybe what i'll |
| 00:19:45 | 00:19:51 | do is i'll just say um call rei |
| 00:19:49 | 00:19:52 | call to |
| 00:19:51 | 00:19:55 | action |
| 00:19:52 | 00:19:57 | one right so i know what it's called um |
| 00:19:55 | 00:19:59 | and i'm gonna hit publish so |
| 00:19:57 | 00:20:00 | again you can't have duplicate images |
| 00:19:59 | 00:20:02 | you gotta keep things going but google |
| 00:20:00 | 00:20:03 | display actually generates a ton of |
| 00:20:02 | 00:20:05 | clicks it might not be the highest |
| 00:20:03 | 00:20:06 | quality click but no matter what if |
| 00:20:05 | 00:20:08 | people have been to your site it's a |
| 00:20:06 | 00:20:10 | really powerful way to get in front of |
| 00:20:08 | 00:20:11 | them so that's how you set up a google |
| 00:20:10 | 00:20:13 | ad now there's a couple of other things |
| 00:20:11 | 00:20:14 | in here as we go in |
| 00:20:13 | 00:20:16 | and uh |
| 00:20:14 | 00:20:18 | when you look at the ad groups we can |
| 00:20:16 | 00:20:19 | then go to the ads |
| 00:20:18 | 00:20:21 | and |
| 00:20:19 | 00:20:23 | we can hit plus and if we wanted to we |
| 00:20:21 | 00:20:24 | can upload |
| 00:20:23 | 00:20:26 | display ads and this is where we would |
| 00:20:24 | 00:20:28 | select the same group and what we would |
| 00:20:26 | 00:20:29 | be able to do is let's put we would put |
| 00:20:28 | 00:20:32 | hit paste his |
| 00:20:29 | 00:20:34 | image in here and we can take a handful |
| 00:20:32 | 00:20:36 | of these other sizes and the sizes that |
| 00:20:34 | 00:20:39 | matter the most you might want to write |
| 00:20:36 | 00:20:40 | this down are 300 by 600 that one |
| 00:20:39 | 00:20:43 | matters a lot in fact i'll probably make |
| 00:20:40 | 00:20:45 | one and then 728 by 90. okay i have this |
| 00:20:43 | 00:20:48 | blog again we'll put it in the |
| 00:20:45 | 00:20:50 | description that walks you through the |
| 00:20:48 | 00:20:52 | most important sizes so again |
| 00:20:50 | 00:20:53 | when you're looking at google display |
| 00:20:52 | 00:20:55 | ads you're going to see that |
| 00:20:53 | 00:20:56 | the square in the landscape are the two |
| 00:20:55 | 00:20:58 | biggest ones you want a whole bunch of |
| 00:20:56 | 00:20:59 | versions of them you need to have the |
| 00:20:58 | 00:21:01 | logos in there |
| 00:20:59 | 00:21:03 | and then there's a handful of other |
| 00:21:01 | 00:21:05 | sizes and those other sizes are |
| 00:21:03 | 00:21:08 | dimensions that matter a lot um this |
| 00:21:05 | 00:21:09 | guide really helps you a lot and again |
| 00:21:08 | 00:21:12 | the principles of what we're trying to |
| 00:21:09 | 00:21:14 | do here is using paid search ads and |
| 00:21:12 | 00:21:16 | then when they come onto your website we |
| 00:21:14 | 00:21:18 | know that they are interested now we |
| 00:21:16 | 00:21:19 | have to come to them next time right so |
| 00:21:18 | 00:21:21 | the goal is to do paid search with |
| 00:21:19 | 00:21:24 | remarketing and i'm going to do this on |
| 00:21:21 | 00:21:25 | google display youtube facebook and |
| 00:21:24 | 00:21:27 | instagram and you can even do linkedin |
| 00:21:25 | 00:21:28 | but linkedin's kind of a joke i don't |
| 00:21:27 | 00:21:31 | really get into it too much then you |
| 00:21:28 | 00:21:33 | want to take a look at lead magnets |
| 00:21:31 | 00:21:35 | lead magnets with automations we've got |
| 00:21:33 | 00:21:37 | all sorts of stuff going on for rei |
| 00:21:35 | 00:21:38 | ledger.com in fact this is a bookkeeper |
| 00:21:37 | 00:21:41 | and accountant that helps real estate |
| 00:21:38 | 00:21:43 | investors here in the like the midwest |
| 00:21:41 | 00:21:46 | you do it anywhere but man greg shurik |
| 00:21:43 | 00:21:48 | is absolutely fantastik good guy and |
| 00:21:46 | 00:21:48 | that's how you get these ads going so |
| 00:21:48 | 00:21:50 | now what we're going to see is we're |
| 00:21:48 | 00:21:52 | going to just have to wait it's worth |
| 00:21:50 | 00:21:54 | noting that these take a while to |
| 00:21:52 | 00:21:57 | actually get |
| 00:21:54 | 00:21:59 | rolling they have to get approved and if |
| 00:21:57 | 00:22:01 | you're ever in housing so this is funny |
| 00:21:59 | 00:22:02 | um it thinks we're in housing i'm going |
| 00:22:01 | 00:22:04 | to appeal this |
| 00:22:02 | 00:22:06 | and it's like i'm going to dispute the |
| 00:22:04 | 00:22:08 | decision because we're doing taxes for |
| 00:22:06 | 00:22:10 | real estate investors |
| 00:22:08 | 00:22:12 | and i'm going to dispute it not in the |
| 00:22:10 | 00:22:14 | effective ads in this group but all |
| 00:22:12 | 00:22:15 | affected ads in this account because we |
| 00:22:14 | 00:22:18 | are not providing housing we're doing |
| 00:22:15 | 00:22:19 | real estate um |
| 00:22:18 | 00:22:21 | you want to make sure that you catch |
| 00:22:19 | 00:22:23 | that and do that in fact it'll probably |
| 00:22:21 | 00:22:25 | pop up here as well but that's how you |
| 00:22:23 | 00:22:27 | do it folks if you need help with this |
| 00:22:25 | 00:22:30 | stuff just call us we do setups for |
| 00:22:27 | 00:22:32 | between 250 and 2500 |
| 00:22:30 | 00:22:34 | to set up a full ad campaign a funnel |
| 00:22:32 | 00:22:36 | everything that you would need uh but |
| 00:22:34 | 00:22:38 | this is how you do google display google |
| 00:22:36 | 00:22:40 | dynamic display ad is probably the best |
| 00:22:38 | 00:22:43 | in 2022 good luck god bless and i hope |
| 00:22:40 | 00:22:43 | this helps |
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