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2022: More YouTube Ads?

Published on: June 4 2023 by pipiads

- YouTube has recently been experimenting with unskippable ads before videos.

- Viewers have complained about up to 11 consecutive ads in a row.

- YouTube pays creators by raking in views from advertising.

Key Points:

- YouTube is ending the recent experiment with up to 11 unskippable ads.

- The platform has been showing an increasing number of ads before videos this year.

- The high quantity ad breaks, called ad pods, were part of a global experiment for longer videos on TVs.

- It's unclear what this means for the future of the application.

Bullet Points:

- In January, the platform had up to 315 second unskippable ads in breaks.

- The platform upped it to 20 second ads.

- Three consecutive 15 second ads were spotted in March.

- Bumper ads can have up to 6 seconds and 8-11 consecutive ones can appear.

- It remains to be seen how YouTube will handle its advertising going forward.

- Viewers generally prefer shorter ads, but it's important to balance advertising revenue with user experience.

YouTube Ads Are Getting Insane and I Hate It.

As a YouTuber who doesn't do video sponsorship deals, I heavily rely on revenue from viewers watching advertisements before and during my videos. However, I have become increasingly concerned about YouTube's aggressive approach towards forcing ads down people's throats.

How Ads Work:

When you click to watch a video, YouTube starts an open auction for the advertisement slot, where bots bid on the privilege to send you an advertisement. YouTube gives 55% of the money earned to the Creator and keeps 45% for themselves.

The Problem:

YouTube's solution to people using Adblock is to punish those who watch ads by making them watch even more ads. YouTube is even experimenting with adding up to 10 ads before videos and mid-roll ads that interrupt videos.

Solutions:

1. Use an ad blocker like uBlock Origin.

2. Use Sponsor Block, which skips through sponsored segments and YouTube videos.

3. Switch to Firefox, a browser that's focused on privacy and isn't owned by a Mega Corp.

4. Support creators on Patreon or with a one-time PayPal donation.

5. Join YouTube Channel Memberships, which is like Patreon at home.

6. Use YouTube Premium to avoid ads on all platforms and support creators.

The optimal solution is the one that you don't have to think about on a day-to-day basis. Most importantly, don't waste your life on ads. Your time is worth more than that.

YouTube Advertising Efficient Reach Campaigns 2022 Tutorial

Hey everyone, welcome to the Surfside PPC YouTube channel! Today, I'll be going over YouTube advertising efficient reach campaigns. It's a newer type of campaign in YouTube advertising that allows you to reach people with your message using different types of videos. So, you can use a combination of bumper ads and skippable in-stream YouTube ads. Today, I'm going to show you how to set up that campaign and everything you need to know to get started.

- Explanation of efficient reach campaigns in YouTube advertising

- The benefits of using this type of campaign

- Explanation of using different types of videos to reach people

How to Set Up a YouTube Advertising Efficient Reach Campaign:

- Creating a YouTube channel

- Linking your YouTube channel to your Google Ads account

- Creating a new campaign under brand awareness and reach

- Selecting the video reach campaign subtype

- Choosing a mix of both bumper ads and skippable in-stream YouTube ads

- Creating different video advertisements

- Setting a target CPM bid

- Creating a custom audience segment

- Creating custom keyword searches for targeting

- Creating different advertisements for each video

- Launching your campaign and monitoring results

- Summary of steps for setting up a YouTube advertising efficient reach campaign

- Explanation of the importance of monitoring your campaign's results and making adjustments if necessary.

Youtube Promotion with Google Ads in 2022 — THE REAL TRUTH

Can paid promotion actually promote your YouTube channel? This article explores the effectiveness of paid advertising methods and provides insights into how to promote your channel organically.

Paid promotion methods, such as Google ads, can be tempting to those who want to quickly boost their YouTube channel. However, are they really effective? In this article, we will examine real cases to determine if paid promotion is worth investing in.

Real Cases:

Auto Winer Channel was started from scratch in March without any advertising views. Over time, recommendations and organic growth brought crazy impressions and 1.5 million views.

An empty Channel had an average of 50-70 views, without any advertising. By creating engaging content, organic growth brought success.

An ad campaign was set up to sell products on various YouTube channels. While the ads were successful in selling services, they did not lead to organic views.

Paid Promotion vs. Organic Growth:

If your ultimate goal is to get organic views, don't try to do it via ad campaigns. Paid methods do not lead to long-term success and won't get your video into organic algorithms.

YouTube's algorithms aim to please the viewer by recommending videos they spend a lot of time on. This leads to ads on those videos, and half the profits go to the creator. Paid ads do not lead to long-term success or profits for YouTube.

Promotion:

Promotion is about creating engaging content that will be watched for a long time. It's about having a detailed script, a topical thumbnail, and a quality video. Investing in the quality and quantity of your content is the key to success.

While paid promotion methods may seem like a quick fix, they do not lead to long-term success. Instead, invest in the quality and quantity of your content. YouTube rewards creators who create engaging content that keeps viewers coming back. Don't try to cheat the system, but rather work to ensure that your videos are the best they can be.

Increase Sales with Youtube Ads [Google Ads Video Campaign Set-up Guide]

targeting specific channels, you may want to turn off this optimized targeting option and only target those specific channels.

After setting up your ad group, you will then need to create your actual video ad. Remember to incorporate the five core principles of a successful video ad - a strong hook, building desire or highlighting a problem, introducing your product as the solution, communicating trust and brand authority, and having a strong call to action.

Once your video ad is created, you can then upload it to your Google Ads account and set it up in your ad group. From there, you can monitor your campaign's performance and make any necessary adjustments.

In conclusion, setting up a successful video ad campaign in Google Ads requires careful planning and attention to detail. By following the five core principles and utilizing a strategic campaign structure, you can increase the chances of success for your video ads. Remember to continually monitor and optimize your campaigns for the best results.

The Real Cost Of Running A YouTube Ads [2022]

Have you ever wondered how much YouTube ads actually cost? In this article, we will look at real-world data to finally answer this question. We will break down the costs per view, click, and subscriber, and provide some tips on building out your campaigns.

Cost per View:

- It is still possible to pay one to two cents per view.

- The average cost to run ads on YouTube is four to seven cents per view.

- Certain types of targeting wind up costing more than others.

- Remarketing campaigns targeting people who have watched your channel over a day or 540 day period cost significantly less than retargeting people who have watched in the past 30 days or less.

- Targeting channels and custom intents are the best options for targeting and cost around five to seven cents per view.

- Setting your campaign worldwide and then saying you won't pay more than three cents per view is going to get you in that one to two cent range.

Cost per Click:

- One campaign that is running traffic off of YouTube used in-stream ads and the current cost per click is sitting at around three dollars and 30 cents.

- Your costs are going to go up rapidly when you try to scale.

- Having a lower budget is actually an advantage because you're going to get a better cost per click, view, and conversion when you spread your budget out over a long period of time.

Cost per Subscriber:

- Remarketing viewers costs a dollar 52, remarketing active viewers costs two dollars and 42 cents, and remarketing a completely cold audience costs over three dollars.

- These costs are incredibly high and not worth it if you're just trying to grow your YouTube channel.

- If you have some sort of business product or monetization off of your audience or off of your channel growth, then these numbers are not that bad.

Overall, YouTube ads can be a cost-effective way to grow your channel if you have a product or monetization strategy in place. Remarketing campaigns targeting people who have watched your channel over a day or 540 day period, targeting channels and custom intents are the best options for targeting. It is still possible to pay one to two cents per view, but the average cost to run ads on YouTube is four to seven cents per view. Having a lower budget is actually an advantage because you're going to get a better cost per click, view, and conversion when you spread your budget out over a long period of time.

How to Grow Your YouTube Channel Using FACEBOOK ADS in 2022 (Get More Views & Subscribers!)

In this article, we will discuss how to create a subscriber link for your YouTube channel and use it in Facebook ads to increase your subscribers.

1. Creating a Subscriber Link:

- Copy the URL: To create a subscriber link, copy your channel's URL and add /?sub_confirmation=1 at the end.

- Prompt to Subscribe: When someone clicks on this link, they will be taken to a page with a highlighted prompt to subscribe.

- Increase Subscribers: This prompt increases the chances of people subscribing to your channel, resulting in more subscribers.

2. Using Subscriber Link in Facebook Ads:

- Targeting: Choose your target audience based on demographics, interests, and behaviors related to your channel's niche.

- Placements: Select Facebook newsfeed and desktop devices to ensure your ad is shown to the right audience.

- Budget: Set your daily budget and optimize for link clicks.

By creating a subscriber link and using it in Facebook ads, you can increase your subscribers and grow your YouTube channel. Remember to target the right audience, choose the right placements, and set a budget that works for you. Happy advertising!

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