(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion
Published on: December 6 2022 by FeedbackWrench
(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion
Table of Contents
(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion
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00:00:00 | 00:00:03 | hey guys Rob sets from feedback crunch |
00:00:02 | 00:00:07 | I'm going to show you how to set up |
00:00:03 | 00:00:08 | conversions Google tag manager it's 2022 |
00:00:07 | 00:00:11 | and we're looking at a WordPress site |
00:00:08 | 00:00:13 | this is an Avada WordPress site I'm |
00:00:11 | 00:00:14 | going to show you how to do conversion |
00:00:13 | 00:00:16 | tracking really well so that you can do |
00:00:14 | 00:00:18 | a Google ads account really well and I |
00:00:16 | 00:00:21 | just I tell you what right now if you |
00:00:18 | 00:00:22 | don't do it this way |
00:00:21 | 00:00:23 | um your ads aren't going to work very |
00:00:22 | 00:00:25 | well so this is going to be how to set |
00:00:23 | 00:00:28 | up Google ads the conversions for the |
00:00:25 | 00:00:30 | ads how to use a all on a website that's |
00:00:28 | 00:00:33 | a an actual |
00:00:30 | 00:00:34 | WordPress site that's Avada so I'm just |
00:00:33 | 00:00:36 | going to Dive Right In here I'm going to |
00:00:34 | 00:00:37 | show you a couple different things so |
00:00:36 | 00:00:39 | right off the bat I have a new customer |
00:00:37 | 00:00:40 | here I'm all about I want to share this |
00:00:39 | 00:00:42 | hopefully this helps you if you're a |
00:00:40 | 00:00:43 | digital marketer or whatever it is I |
00:00:42 | 00:00:45 | want this to help you so we'll Dive |
00:00:43 | 00:00:46 | Right In so my first thing that I'm |
00:00:45 | 00:00:48 | double checking here is this site had |
00:00:46 | 00:00:51 | been set up by somebody and right now |
00:00:48 | 00:00:53 | you know our core conversion action is |
00:00:51 | 00:00:55 | if I hit get a quote when the get a |
00:00:53 | 00:00:58 | quote comes up here there's a form and |
00:00:55 | 00:01:00 | the the guy who built this website it's |
00:00:58 | 00:01:02 | a gravity form now gravity forms in |
00:01:00 | 00:01:04 | WordPress present a couple little |
00:01:02 | 00:01:07 | differentiators we want to track when |
00:01:04 | 00:01:09 | this form closes and when I actually |
00:01:07 | 00:01:11 | submit this form I want that to be a |
00:01:09 | 00:01:13 | conversion the other thing is is if I |
00:01:11 | 00:01:14 | hit the phone numbers I want that to be |
00:01:13 | 00:01:15 | a conversion okay now there's a couple |
00:01:14 | 00:01:17 | different ways that you can do this |
00:01:15 | 00:01:19 | right one of the things that they had |
00:01:17 | 00:01:21 | done already is I know gravity forms |
00:01:19 | 00:01:24 | doesn't have the ability to track like |
00:01:21 | 00:01:26 | the form ID a lot of times what I'll do |
00:01:24 | 00:01:28 | is I'll track form IDs inside of this |
00:01:26 | 00:01:29 | and that's not what we're going to do |
00:01:28 | 00:01:32 | what we're going to do |
00:01:29 | 00:01:35 | is we're going to track via a thank you |
00:01:32 | 00:01:37 | page okay so long story short the first |
00:01:35 | 00:01:38 | thing that we did right off the bat is |
00:01:37 | 00:01:39 | you're going to come in here you're |
00:01:38 | 00:01:41 | going to go to dashboard you're going to |
00:01:39 | 00:01:43 | go to pages and you want to make a page |
00:01:41 | 00:01:44 | that's called a thank you page and |
00:01:43 | 00:01:46 | basically what that's going to do is |
00:01:44 | 00:01:48 | when you fill out the form the form is |
00:01:46 | 00:01:49 | going to redirect to the thank you page |
00:01:48 | 00:01:51 | and that's going to ring the bell that |
00:01:49 | 00:01:54 | that's the actual conversion most of you |
00:01:51 | 00:01:55 | already know that right but what I want |
00:01:54 | 00:01:57 | to do is I just want to focus here with |
00:01:55 | 00:01:58 | you guys |
00:01:57 | 00:02:00 | once you get that page you know it's |
00:01:58 | 00:02:01 | just you create a new page forward slash |
00:02:00 | 00:02:03 | thank you |
00:02:01 | 00:02:05 | um and you can put whatever you want in |
00:02:03 | 00:02:07 | there anytime that that URL is loaded |
00:02:05 | 00:02:08 | that's going to trigger our thank you so |
00:02:07 | 00:02:10 | now what I want to do is I'm going to |
00:02:08 | 00:02:12 | show you exactly how to set up a Google |
00:02:10 | 00:02:14 | tag manager account with and set it up |
00:02:12 | 00:02:16 | in this WordPress this is going to be a |
00:02:14 | 00:02:18 | full-fledged walkthrough so we already |
00:02:16 | 00:02:19 | know when I click these phone numbers if |
00:02:18 | 00:02:21 | I click the phone number up there or if |
00:02:19 | 00:02:22 | I actually fill out the form that's what |
00:02:21 | 00:02:23 | we want |
00:02:22 | 00:02:25 | um so right off the bat what I'm going |
00:02:23 | 00:02:26 | to do is and I just kind of finish this |
00:02:25 | 00:02:27 | but I'll show you how to do this I'm |
00:02:26 | 00:02:30 | going to come over here and I'm going to |
00:02:27 | 00:02:32 | go to Google tag manager |
00:02:30 | 00:02:35 | um and I like using Google tag manager |
00:02:32 | 00:02:36 | instead of using like a whole bunch of |
00:02:35 | 00:02:39 | different embed codes inside of this now |
00:02:36 | 00:02:41 | this WordPress theme is the Avada theme |
00:02:39 | 00:02:43 | not my favorite thing we build our |
00:02:41 | 00:02:45 | WordPress or we we build in a different |
00:02:43 | 00:02:46 | platform but you're going to go to |
00:02:45 | 00:02:48 | Google tag manager once you get to |
00:02:46 | 00:02:50 | Google tag manager you're gonna |
00:02:48 | 00:02:53 | um create an account okay so you're |
00:02:50 | 00:02:54 | going to hit create account and once you |
00:02:53 | 00:02:55 | create the account you're going to fill |
00:02:54 | 00:02:56 | out the information |
00:02:55 | 00:03:00 | um and I'm just going to go right down |
00:02:56 | 00:03:02 | to where I already did this junk Las |
00:03:00 | 00:03:04 | Vegas junk so once you hit next new all |
00:03:02 | 00:03:07 | of that it's going to create a container |
00:03:04 | 00:03:09 | the container then is going to give you |
00:03:07 | 00:03:11 | a couple things so up here in if you |
00:03:09 | 00:03:12 | just create it what it's going to do is |
00:03:11 | 00:03:14 | it's going to have this install Google |
00:03:12 | 00:03:16 | tag manager and it's going to give you |
00:03:14 | 00:03:17 | this head and this body code so I'm |
00:03:16 | 00:03:19 | going to show you how to install this in |
00:03:17 | 00:03:22 | a couple different platforms on the |
00:03:19 | 00:03:23 | Avada theme what you'll do is you'll go |
00:03:22 | 00:03:26 | to dashboards and then you'll go to the |
00:03:23 | 00:03:29 | theme thing on the far left and so under |
00:03:26 | 00:03:31 | Avada and I think it's the Avada |
00:03:29 | 00:03:34 | dashboard |
00:03:31 | 00:03:37 | um by golly where did it go and then I |
00:03:34 | 00:03:40 | think you get into options |
00:03:37 | 00:03:42 | and we get to the the profile thing here |
00:03:40 | 00:03:44 | so it's going to load in just a second |
00:03:42 | 00:03:47 | sorry it takes a while and I like Google |
00:03:44 | 00:03:49 | tag manager because it only puts the |
00:03:47 | 00:03:51 | information in there once so this is the |
00:03:49 | 00:03:51 | the setting on on Avada and what you're |
00:03:51 | 00:03:54 | going to do is you're going to come down |
00:03:51 | 00:03:55 | here and you're going to say |
00:03:54 | 00:03:58 | um advanced |
00:03:55 | 00:04:01 | code fields and then you're going to |
00:03:58 | 00:04:03 | take the head code here and put that |
00:04:01 | 00:04:06 | before the head |
00:04:03 | 00:04:08 | and then the body code this second part |
00:04:06 | 00:04:09 | you're going to put in this second part |
00:04:08 | 00:04:11 | then you're going to hit save okay now |
00:04:09 | 00:04:12 | once you've hit saved |
00:04:11 | 00:04:14 | um it's going to start going now the |
00:04:12 | 00:04:15 | first thing we got to do is what Google |
00:04:14 | 00:04:16 | tag manager is going to do is it there's |
00:04:15 | 00:04:18 | basically |
00:04:16 | 00:04:20 | um the container which means it's in |
00:04:18 | 00:04:22 | there and then we can deploy Google |
00:04:20 | 00:04:26 | analytiks we can deploy |
00:04:22 | 00:04:28 | um Google ads conversions we can have |
00:04:26 | 00:04:30 | triggers and tags and that's what I'm |
00:04:28 | 00:04:31 | going to walk you through real quick so |
00:04:30 | 00:04:33 | this is the fundamentals we're going to |
00:04:31 | 00:04:35 | move fast here guys re-watch this if you |
00:04:33 | 00:04:37 | like please like And subscribe and |
00:04:35 | 00:04:39 | comment so that my videos um pay the |
00:04:37 | 00:04:40 | bills anyways |
00:04:39 | 00:04:43 | um so what what's gonna happen here is |
00:04:40 | 00:04:45 | you put that in you hit save |
00:04:43 | 00:04:47 | and now a couple of things we want to |
00:04:45 | 00:04:49 | have happen the first thing I always do |
00:04:47 | 00:04:52 | when I get a new Google tag manager |
00:04:49 | 00:04:54 | account I'm going to come in here and I |
00:04:52 | 00:04:59 | want to create a new Google Analytiks |
00:04:54 | 00:05:01 | right now it's September 23rd of 2022. |
00:04:59 | 00:05:04 | um Google analytiks UA the old school |
00:05:01 | 00:05:05 | analytiks is going away you're going to |
00:05:04 | 00:05:07 | want the new one so the way you do this |
00:05:05 | 00:05:09 | is you're going to go down here to admin |
00:05:07 | 00:05:11 | once you get admin pulled up |
00:05:09 | 00:05:13 | um so when I'm creating a new one for a |
00:05:11 | 00:05:15 | client I would hit create account and |
00:05:13 | 00:05:16 | then I actually create account and then |
00:05:15 | 00:05:18 | there's a property well as you're |
00:05:16 | 00:05:20 | creating this property eventually you're |
00:05:18 | 00:05:22 | just going to keep hitting new new and |
00:05:20 | 00:05:23 | it's going to go to this data stream and |
00:05:22 | 00:05:26 | eventually you'll get into this weird |
00:05:23 | 00:05:28 | page here where it says add a stream and |
00:05:26 | 00:05:31 | and so the first thing I like to do is I |
00:05:28 | 00:05:34 | have Google tag manager I put it on the |
00:05:31 | 00:05:36 | website I hit save I hit update and it |
00:05:34 | 00:05:38 | should be in there now now that that's |
00:05:36 | 00:05:40 | there what we're going to do is we're |
00:05:38 | 00:05:41 | going to set up a Google analytiks so we |
00:05:40 | 00:05:44 | can actually set this thing up so I |
00:05:41 | 00:05:46 | would add stream and we're doing a web |
00:05:44 | 00:05:48 | stream so you're going to select web now |
00:05:46 | 00:05:49 | I already kind of did this then I backed |
00:05:48 | 00:05:52 | up and I'm like okay let's get this |
00:05:49 | 00:05:54 | going but once you do this |
00:05:52 | 00:05:55 | um you're going to keep hitting next and |
00:05:54 | 00:05:57 | then eventually get to this point where |
00:05:55 | 00:06:00 | you get this measurement ID now you're |
00:05:57 | 00:06:02 | going to grab this measurement ID come |
00:06:00 | 00:06:05 | into Google tag manager and we're going |
00:06:02 | 00:06:07 | to install this on all pages so when |
00:06:05 | 00:06:09 | you're in Google tag manager the things |
00:06:07 | 00:06:12 | you're going to see is you have triggers |
00:06:09 | 00:06:14 | which is like hey if I click this button |
00:06:12 | 00:06:16 | that's a trigger if I click the button |
00:06:14 | 00:06:17 | that's a trigger |
00:06:16 | 00:06:20 | um |
00:06:17 | 00:06:21 | if I were to fill out a form that's a |
00:06:20 | 00:06:22 | trigger we're going to create some |
00:06:21 | 00:06:24 | triggers |
00:06:22 | 00:06:27 | and then we're going to place those |
00:06:24 | 00:06:28 | triggers inside of tags so um I've |
00:06:27 | 00:06:30 | already kind of jumped for just a little |
00:06:28 | 00:06:32 | bit here but the first thing we want to |
00:06:30 | 00:06:34 | do is we want to tok about the parts |
00:06:32 | 00:06:37 | going into the trigger okay I always |
00:06:34 | 00:06:39 | come in here and I go into variables we |
00:06:37 | 00:06:40 | have to turn on a couple of things so |
00:06:39 | 00:06:41 | you go to variables we're going to go to |
00:06:40 | 00:06:43 | configure and we're just we're giving |
00:06:41 | 00:06:45 | ourselves more ingredients for the |
00:06:43 | 00:06:47 | recipe here we're going to do some if |
00:06:45 | 00:06:49 | then statements essentially now the ones |
00:06:47 | 00:06:52 | I usually turn on is I really like to do |
00:06:49 | 00:06:54 | click URL I do a lot of that and the |
00:06:52 | 00:06:56 | reason why is this would be if I'm going |
00:06:54 | 00:06:58 | to let's just say |
00:06:56 | 00:07:00 | click a phone number so I always make |
00:06:58 | 00:07:03 | sure that every phone number across the |
00:07:00 | 00:07:06 | entire website is an identikal URL I do |
00:07:03 | 00:07:09 | the tel colon plus one the phone number |
00:07:06 | 00:07:11 | without any digits in between so that if |
00:07:09 | 00:07:13 | I have continuity there every single |
00:07:11 | 00:07:14 | time somebody hits that button so like |
00:07:13 | 00:07:16 | right there that's the same every time |
00:07:14 | 00:07:18 | that gets hit that can be a trigger okay |
00:07:16 | 00:07:19 | and the way that's going to be is we |
00:07:18 | 00:07:21 | would do that with a click URL so I |
00:07:19 | 00:07:24 | always turn click URL on and then I |
00:07:21 | 00:07:26 | personally do form IDs |
00:07:24 | 00:07:28 | um and I turn on the form stuff so I |
00:07:26 | 00:07:29 | just turn on all the form things in a |
00:07:28 | 00:07:31 | couple and I do for sure the click URL |
00:07:29 | 00:07:32 | you don't have to turn them on I don't |
00:07:31 | 00:07:33 | even know why I do it all but |
00:07:32 | 00:07:35 | um next what we're going to do is we're |
00:07:33 | 00:07:38 | going to jump over here to triggers okay |
00:07:35 | 00:07:39 | and we're gonna just take a look at this |
00:07:38 | 00:07:41 | we'll come to this in a second but now |
00:07:39 | 00:07:43 | we're gonna go to tag so again we have |
00:07:41 | 00:07:44 | this Google analytiks data stream what |
00:07:43 | 00:07:48 | we're going to do is we're going to tell |
00:07:44 | 00:07:51 | it on all pages we're going to go to new |
00:07:48 | 00:07:54 | let's call this G4 |
00:07:51 | 00:07:57 | analytiks so this is going to be a tag |
00:07:54 | 00:07:58 | so again a tag we're going to call it G4 |
00:07:57 | 00:08:00 | analytiks you can call it configure or |
00:07:58 | 00:08:02 | whatever you want and now there's two |
00:08:00 | 00:08:05 | parts this you have the trigger which |
00:08:02 | 00:08:07 | we're going to select all pages so we're |
00:08:05 | 00:08:09 | saying the trigger is any page gets |
00:08:07 | 00:08:12 | loaded that's going to be the trigger |
00:08:09 | 00:08:13 | and then so if any page load then we're |
00:08:12 | 00:08:16 | going to go to tag configuration now |
00:08:13 | 00:08:18 | this has changed a little bit over here |
00:08:16 | 00:08:21 | because we're dealing in the new G4 |
00:08:18 | 00:08:23 | analytiks and not the old UA or Google |
00:08:21 | 00:08:24 | Universal analytiks we're going to come |
00:08:23 | 00:08:27 | in and we're going to go G4 |
00:08:24 | 00:08:29 | configuration |
00:08:27 | 00:08:30 | not event we're going to do events in a |
00:08:29 | 00:08:32 | minute but first it's the configuration |
00:08:30 | 00:08:34 | which is basically install this data |
00:08:32 | 00:08:36 | stream so you're going to click that now |
00:08:34 | 00:08:38 | what happens here is it says measurement |
00:08:36 | 00:08:40 | ID and if you remember when we came over |
00:08:38 | 00:08:43 | here we have measurement ID from the |
00:08:40 | 00:08:45 | stream okay and this should pop up as |
00:08:43 | 00:08:47 | you follow the directions installing and |
00:08:45 | 00:08:49 | creating a new Google UA otherwise the |
00:08:47 | 00:08:51 | way you would get here if you're looking |
00:08:49 | 00:08:52 | at something like this you go down to |
00:08:51 | 00:08:54 | the Gear once you're into the gear |
00:08:52 | 00:08:56 | you're going to come over here and |
00:08:54 | 00:08:57 | you're going to go to data streams and |
00:08:56 | 00:08:59 | then you're going to either hit add |
00:08:57 | 00:09:00 | stream and create this new one or go to |
00:08:59 | 00:09:02 | the one that you already have we're |
00:09:00 | 00:09:04 | going to grab the measurement ID okay so |
00:09:02 | 00:09:06 | we got measurement ID we're going to pop |
00:09:04 | 00:09:09 | that in there so now essentially what we |
00:09:06 | 00:09:11 | said is fire this tag when any page is |
00:09:09 | 00:09:12 | loaded and what that's going to do is |
00:09:11 | 00:09:15 | it's going to fire the Google analytiks |
00:09:12 | 00:09:16 | G4 now I'm going to hit save but I'm not |
00:09:15 | 00:09:18 | going to do that because I've already |
00:09:16 | 00:09:20 | done this so I'm going to discard my |
00:09:18 | 00:09:21 | changes but |
00:09:20 | 00:09:22 | you're going to hit save for that and |
00:09:21 | 00:09:23 | then what you're going to do is you're |
00:09:22 | 00:09:25 | going to come over here and anytime you |
00:09:23 | 00:09:27 | make changes in in Google tag manager |
00:09:25 | 00:09:29 | you need to submit them I'm going to hit |
00:09:27 | 00:09:33 | submit up here I'm just going to name it |
00:09:29 | 00:09:34 | so G4 update and if you want to be |
00:09:33 | 00:09:36 | really formal you can do this but hit |
00:09:34 | 00:09:41 | publish and now what has just happened |
00:09:36 | 00:09:44 | is we have your your website has the |
00:09:41 | 00:09:46 | code the code loads the tag of Google |
00:09:44 | 00:09:48 | tag manager Google tag managers loading |
00:09:46 | 00:09:50 | analytiks code that analytiks code is |
00:09:48 | 00:09:53 | the data stream so we've got all that |
00:09:50 | 00:09:54 | lined up and the results should be once |
00:09:53 | 00:09:56 | you hit publish there you hit workspace |
00:09:54 | 00:09:59 | if you were to come over here to this |
00:09:56 | 00:10:02 | Google G4 analytiks and hit refresh what |
00:09:59 | 00:10:04 | we should see go up to the home and what |
00:10:02 | 00:10:06 | you'll want to do is maybe grab your |
00:10:04 | 00:10:07 | sorry you're going to come in here to |
00:10:06 | 00:10:09 | Google analytiks you're going to go to |
00:10:07 | 00:10:12 | the home up here and maybe what you |
00:10:09 | 00:10:14 | should do is is go over here load the |
00:10:12 | 00:10:16 | page on your phone on your phone load it |
00:10:14 | 00:10:18 | on another browser get it to trigger |
00:10:16 | 00:10:20 | right and and what you should start |
00:10:18 | 00:10:21 | seeing here is in the real time you |
00:10:20 | 00:10:23 | should start seeing some action as you |
00:10:21 | 00:10:25 | click on it can take five to ten minutes |
00:10:23 | 00:10:27 | to actually go |
00:10:25 | 00:10:29 | um but now I do know that that's up here |
00:10:27 | 00:10:31 | the other thing that you can do is if I |
00:10:29 | 00:10:34 | refresh this container there is a Google |
00:10:31 | 00:10:36 | Chrome extension that you can install |
00:10:34 | 00:10:37 | called the Google tag Legacy and |
00:10:36 | 00:10:40 | essentially once you get this turned on |
00:10:37 | 00:10:42 | so you go to bookmarks manage extensions |
00:10:40 | 00:10:45 | there's a Google tag assistant is what |
00:10:42 | 00:10:47 | it's called okay you'd hit enable once |
00:10:45 | 00:10:48 | that's enabled you refresh the page and |
00:10:47 | 00:10:51 | what that'll do is it'll kind of show |
00:10:48 | 00:10:53 | you what do we have going on in here so |
00:10:51 | 00:10:54 | okay so I see I have a two Google tag |
00:10:53 | 00:10:56 | managers |
00:10:54 | 00:10:58 | um because the old guy has one in here |
00:10:56 | 00:11:00 | but they didn't really do it right so we |
00:10:58 | 00:11:02 | have a Google tag manager Google tag |
00:11:00 | 00:11:04 | manager we have a site tag I can see |
00:11:02 | 00:11:06 | that it's in there okay so so that's |
00:11:04 | 00:11:08 | good right I'm going to click off of |
00:11:06 | 00:11:09 | that but that's one way that you can |
00:11:08 | 00:11:11 | test so now what I want to do is I want |
00:11:09 | 00:11:12 | to find out okay what were my actions |
00:11:11 | 00:11:15 | that I want to track well real quick |
00:11:12 | 00:11:18 | let's just say if I click this t-e-l |
00:11:15 | 00:11:20 | colon one so if I were to copy |
00:11:18 | 00:11:22 | that address so copy link |
00:11:20 | 00:11:24 | um and this is I always have my phone |
00:11:22 | 00:11:26 | numbers make them a link and that link |
00:11:24 | 00:11:30 | will be |
00:11:26 | 00:11:33 | this we'll put it right here that's the |
00:11:30 | 00:11:35 | link here in this case right and what |
00:11:33 | 00:11:37 | we're going to do |
00:11:35 | 00:11:39 | is we're going to make that a trigger |
00:11:37 | 00:11:42 | now so a trigger where if I click that |
00:11:39 | 00:11:44 | URL or if it contains that URL that's |
00:11:42 | 00:11:46 | gonna do a trigger so I'm going to go |
00:11:44 | 00:11:47 | down here to triggers I'm going to hit |
00:11:46 | 00:11:49 | new trigger |
00:11:47 | 00:11:52 | I'm going to call it I always call them |
00:11:49 | 00:11:54 | click to call and I'm going to go |
00:11:52 | 00:11:57 | trigger configuration now |
00:11:54 | 00:12:00 | again if yours isn't in here you needed |
00:11:57 | 00:12:02 | to have put just so I'm gonna this is a |
00:12:00 | 00:12:05 | click event so if I click |
00:12:02 | 00:12:07 | a link or just links that's what we're |
00:12:05 | 00:12:09 | going to do so again if you click that |
00:12:07 | 00:12:12 | URL if you if I click this URL I want |
00:12:09 | 00:12:15 | there to be a trigger okay and so I'm |
00:12:12 | 00:12:17 | going to go click URL |
00:12:15 | 00:12:19 | now you got to be careful here so this |
00:12:17 | 00:12:23 | is in here I just leave this alone for |
00:12:19 | 00:12:25 | now but it says fire this on all clicks |
00:12:23 | 00:12:28 | no no no that would be bad we want to |
00:12:25 | 00:12:30 | save some clicks well which clicks |
00:12:28 | 00:12:31 | now we don't want to use click ID we |
00:12:30 | 00:12:34 | want to use click URL in this instance |
00:12:31 | 00:12:36 | and then what I do is I say contains |
00:12:34 | 00:12:39 | that URL because every once in a while |
00:12:36 | 00:12:41 | you'll see like a UTM code or something |
00:12:39 | 00:12:42 | get put on that |
00:12:41 | 00:12:45 | um so because we might do that we're |
00:12:42 | 00:12:46 | going to say contains that well by golly |
00:12:45 | 00:12:48 | that's pretty good now you'll want to |
00:12:46 | 00:12:50 | also a little Pro tip here make sure |
00:12:48 | 00:12:52 | you've you've |
00:12:50 | 00:12:54 | formatted all your phone numbers the |
00:12:52 | 00:12:57 | same okay all right so I'm going to hit |
00:12:54 | 00:12:58 | save I've already done that |
00:12:57 | 00:13:00 | um so I'm going to discard that and then |
00:12:58 | 00:13:01 | I'm going to hit submit so now up to |
00:13:00 | 00:13:04 | this point what I have is I have a |
00:13:01 | 00:13:07 | trigger that's this now again I started |
00:13:04 | 00:13:10 | off by saying we made a thank you page |
00:13:07 | 00:13:13 | and if I go to dashboards here and if I |
00:13:10 | 00:13:15 | were to go to pages in this case all |
00:13:13 | 00:13:16 | pages uh the guy already made this so |
00:13:15 | 00:13:19 | I'm just going to search for thank you |
00:13:16 | 00:13:23 | and then that thank you page was also |
00:13:19 | 00:13:25 | deployed in the gravity form so any form |
00:13:23 | 00:13:27 | that you have really you can come in and |
00:13:25 | 00:13:30 | if you take a look at what this page is |
00:13:27 | 00:13:31 | we're going to go view so this |
00:13:30 | 00:13:32 | um I probably shouldn't done that I just |
00:13:31 | 00:13:35 | triggered it this is why I don't like |
00:13:32 | 00:13:37 | thank you Pages like it needs to get his |
00:13:35 | 00:13:38 | little thing in there um anytime this |
00:13:37 | 00:13:40 | gets loaded |
00:13:38 | 00:13:42 | that's going to fire a trigger in fact I |
00:13:40 | 00:13:44 | would be willing to bet |
00:13:42 | 00:13:47 | I think I'm already watching this so |
00:13:44 | 00:13:48 | page load get oh it's not there |
00:13:47 | 00:13:51 | um okay jumping ahead of time so again |
00:13:48 | 00:13:52 | this thank you page so look at this URL |
00:13:51 | 00:13:54 | we've got forward slash thank you now |
00:13:52 | 00:13:56 | you put a little message in there hey |
00:13:54 | 00:13:58 | thanks appreciate it this is one way to |
00:13:56 | 00:14:01 | do it I personally on all of our sites |
00:13:58 | 00:14:02 | we trigger form submissions in a |
00:14:01 | 00:14:04 | different manner |
00:14:02 | 00:14:06 | um because I just find that this breaks |
00:14:04 | 00:14:08 | sometimes it's not quite as clean plus |
00:14:06 | 00:14:10 | if you ever load it it's like ah dang it |
00:14:08 | 00:14:12 | I triggered it okay so here's what I'm |
00:14:10 | 00:14:13 | gonna do I'm going to create a trigger |
00:14:12 | 00:14:15 | I'm going to say so first of all we're |
00:14:13 | 00:14:17 | going to have this click to call so if I |
00:14:15 | 00:14:18 | click that URL that contains Tel it's |
00:14:17 | 00:14:20 | going to fire now I'm going to create |
00:14:18 | 00:14:21 | this on thank you form I'm going to go |
00:14:20 | 00:14:25 | new |
00:14:21 | 00:14:26 | and I'm going to say thank you trigger |
00:14:25 | 00:14:28 | and I'm going to do trigger |
00:14:26 | 00:14:32 | configuration well what's it going to be |
00:14:28 | 00:14:35 | this is if a page view occurs so if a |
00:14:32 | 00:14:38 | page view occurs |
00:14:35 | 00:14:41 | and if a page view occurs on some pages |
00:14:38 | 00:14:42 | and some pages I'm going to go to click |
00:14:41 | 00:14:45 | or uh |
00:14:42 | 00:14:49 | page URL |
00:14:45 | 00:14:51 | contains this again do contains because |
00:14:49 | 00:14:53 | what you're going to find is sometimes a |
00:14:51 | 00:14:55 | UTM code gets on there or some other |
00:14:53 | 00:14:56 | things I can't remember if it messes it |
00:14:55 | 00:14:57 | up all right now I'm going to hit save |
00:14:56 | 00:14:59 | I'm not going to because I already did |
00:14:57 | 00:15:02 | that so if we were to just real quick |
00:14:59 | 00:15:04 | recap we've got two triggers a click to |
00:15:02 | 00:15:05 | call trigger and a thank you form |
00:15:04 | 00:15:07 | trigger so when those things happen |
00:15:05 | 00:15:08 | these triggers are going now what I'm |
00:15:07 | 00:15:11 | going to do is I'm going to jump in and |
00:15:08 | 00:15:13 | I'm going to do the basics of let's fire |
00:15:11 | 00:15:16 | a little event into Google analytiks |
00:15:13 | 00:15:19 | that we can then turn into a an actual |
00:15:16 | 00:15:21 | conversion okay so the first again we're |
00:15:19 | 00:15:22 | going to get into Google ads here but |
00:15:21 | 00:15:24 | the first thing I do is I'm going to |
00:15:22 | 00:15:26 | come over to tags so I'm going to use |
00:15:24 | 00:15:29 | these triggers and put them into a tag |
00:15:26 | 00:15:30 | now I want to do the first one is is I'm |
00:15:29 | 00:15:34 | going to do this click to call so I'm |
00:15:30 | 00:15:36 | going to say new tag and a tag takes a |
00:15:34 | 00:15:40 | trigger and then does something with it |
00:15:36 | 00:15:41 | so I'm going to call this uh G4 click to |
00:15:40 | 00:15:44 | call |
00:15:41 | 00:15:46 | tag and the trigger let's just start |
00:15:44 | 00:15:49 | there the trigger it's going to be the |
00:15:46 | 00:15:51 | click to call so when if this happens |
00:15:49 | 00:15:53 | then that should occur is what we're |
00:15:51 | 00:15:56 | doing here now the tag configuration |
00:15:53 | 00:15:58 | what I want to do is I'm going to come |
00:15:56 | 00:16:01 | over here and I'm going to go to the G4 |
00:15:58 | 00:16:05 | event okay |
00:16:01 | 00:16:07 | G4 event let's grab that piece of the |
00:16:05 | 00:16:09 | recipe now the first thing I have to do |
00:16:07 | 00:16:11 | is you'll have to go in and you'll have |
00:16:09 | 00:16:13 | to say new tag |
00:16:11 | 00:16:17 | you'll create a new tag and in that new |
00:16:13 | 00:16:19 | tag is where that |
00:16:17 | 00:16:20 | if you don't see it here so this is the |
00:16:19 | 00:16:22 | one I already made you might have to |
00:16:20 | 00:16:24 | make a new one if it's not there sorry |
00:16:22 | 00:16:25 | so that data stream is the tag that |
00:16:24 | 00:16:27 | you're putting there so basically I |
00:16:25 | 00:16:30 | named it G4 analytiks now I'm going to |
00:16:27 | 00:16:34 | say let's create an event I'm going to |
00:16:30 | 00:16:36 | call this junk click call don't put any |
00:16:34 | 00:16:39 | spaces in there |
00:16:36 | 00:16:42 | and there's a reason why down the road |
00:16:39 | 00:16:44 | um you can't use these in audiences if |
00:16:42 | 00:16:46 | you put spaces there it's kind of in G4 |
00:16:44 | 00:16:49 | analytiks there's a little inhibitor so |
00:16:46 | 00:16:51 | best practike either use underscores if |
00:16:49 | 00:16:54 | you want to be fancy with it I just do |
00:16:51 | 00:16:57 | junk click call I also try and put a a |
00:16:54 | 00:16:59 | differentiator in there so that I know |
00:16:57 | 00:17:01 | what's going on so now what we've said |
00:16:59 | 00:17:04 | is we're saying hey if you click the |
00:17:01 | 00:17:08 | call we're gonna if this happens then |
00:17:04 | 00:17:10 | fire a G4 analytiks event to this tag |
00:17:08 | 00:17:12 | make it an event and the event's going |
00:17:10 | 00:17:13 | to be named that let's hit save I'm not |
00:17:12 | 00:17:15 | going to do that because I already did |
00:17:13 | 00:17:16 | it you'd hit save and I'm going to |
00:17:15 | 00:17:19 | discard the change now every time we're |
00:17:16 | 00:17:21 | doing that you have to submit the full |
00:17:19 | 00:17:23 | changes here |
00:17:21 | 00:17:25 | to make a new version and publish it you |
00:17:23 | 00:17:27 | have to keep publishing for this to |
00:17:25 | 00:17:28 | happen so |
00:17:27 | 00:17:30 | um again you'll have an audit to see |
00:17:28 | 00:17:32 | what's all going on |
00:17:30 | 00:17:34 | if I go back to the workspace again I'm |
00:17:32 | 00:17:36 | going through admin versions of |
00:17:34 | 00:17:39 | workspace uh bear with me here |
00:17:36 | 00:17:40 | hopefully this is helpful if you if |
00:17:39 | 00:17:41 | you're a web designer and you want |
00:17:40 | 00:17:43 | somebody that can help you with this |
00:17:41 | 00:17:45 | give us a call we can help you we do |
00:17:43 | 00:17:47 | Google ads we're going to get to a place |
00:17:45 | 00:17:49 | where we actually drive good traffic but |
00:17:47 | 00:17:51 | I would not run Google ads unless I did |
00:17:49 | 00:17:52 | this okay so now what I'm going to do is |
00:17:51 | 00:17:57 | I'm going to come in I'm going to do a |
00:17:52 | 00:18:01 | tag again new tag and I'm going to say |
00:17:57 | 00:18:06 | um you know thank you |
00:18:01 | 00:18:08 | page and so now we're going to find the |
00:18:06 | 00:18:10 | trigger okay so let's go get our thank |
00:18:08 | 00:18:12 | you page so whenever the thank you form |
00:18:10 | 00:18:16 | page trigger |
00:18:12 | 00:18:17 | then let's do the tag will be again a G4 |
00:18:16 | 00:18:19 | event |
00:18:17 | 00:18:21 | and then I'm going to select the same G4 |
00:18:19 | 00:18:22 | analytiks and now I'm going to call it |
00:18:21 | 00:18:25 | like junk |
00:18:22 | 00:18:26 | thank you |
00:18:25 | 00:18:27 | and I'm going to hit save but I'm not |
00:18:26 | 00:18:29 | going to do that because I've already |
00:18:27 | 00:18:30 | done that okay now what we're going to |
00:18:29 | 00:18:33 | do is we're just going to Quick go test |
00:18:30 | 00:18:36 | that so let's hit submit post the whole |
00:18:33 | 00:18:37 | thing submit it Okay now what's going to |
00:18:36 | 00:18:39 | happen I'm going to show you how to |
00:18:37 | 00:18:42 | validate that you're actually getting |
00:18:39 | 00:18:43 | this all going and it's working okay |
00:18:42 | 00:18:46 | um so in |
00:18:43 | 00:18:47 | holy Hannah all right so what we're |
00:18:46 | 00:18:49 | going to do here is we're going to go to |
00:18:47 | 00:18:50 | overview all right so I've got a clean |
00:18:49 | 00:18:52 | window here we're going to do what's |
00:18:50 | 00:18:54 | called a preview okay and I'm and we're |
00:18:52 | 00:18:55 | basically going to go see hey is that |
00:18:54 | 00:18:57 | actually working so I'm going to hit |
00:18:55 | 00:18:58 | I'm going to close a couple of these |
00:18:57 | 00:19:00 | windows I have too many of these you |
00:18:58 | 00:19:02 | don't want to have 900 windows open like |
00:19:00 | 00:19:04 | make sure you have just a few I'm |
00:19:02 | 00:19:06 | assuming you know how to do redirects in |
00:19:04 | 00:19:07 | your forms too that's probably worth |
00:19:06 | 00:19:09 | saying |
00:19:07 | 00:19:12 | um you know whenever you make a form |
00:19:09 | 00:19:14 | there's an option to to do the redirect |
00:19:12 | 00:19:15 | to that thank you page I'm assuming you |
00:19:14 | 00:19:17 | know how to do that if you don't uh |
00:19:15 | 00:19:19 | we'll have some other video about that |
00:19:17 | 00:19:20 | but |
00:19:19 | 00:19:22 | um here's what we're going to do we're |
00:19:20 | 00:19:26 | going to test to see if this if these |
00:19:22 | 00:19:28 | tags will occur in the wild right we |
00:19:26 | 00:19:30 | want to make sure that that's oh you |
00:19:28 | 00:19:32 | know what yeah so I've got the G4 |
00:19:30 | 00:19:34 | analytiks I didn't do oh real quick |
00:19:32 | 00:19:38 | let's do that |
00:19:34 | 00:19:39 | um uh G4 form I thought I was done I got |
00:19:38 | 00:19:43 | doing this I'm like I should make a |
00:19:39 | 00:19:48 | video so I'm going to do the G4 so G |
00:19:43 | 00:19:50 | G far thank you form or page |
00:19:48 | 00:19:52 | right and I'm going to say so the |
00:19:50 | 00:19:54 | trigger is the thank you form so when |
00:19:52 | 00:19:56 | this happens then let's load the G4 |
00:19:54 | 00:20:00 | analytiks this code and I'm going to say |
00:19:56 | 00:20:03 | junk thank you |
00:20:00 | 00:20:05 | and I'm going to hit save I'm going to |
00:20:03 | 00:20:07 | publish this |
00:20:05 | 00:20:09 | sorry I should name this all formal but |
00:20:07 | 00:20:11 | I'm kind of moving quick here and what I |
00:20:09 | 00:20:12 | find is nobody else touches these and |
00:20:11 | 00:20:14 | needs to go back because this isn't |
00:20:12 | 00:20:15 | complex all right now what we're going |
00:20:14 | 00:20:17 | to do is we're going to preview so I'm |
00:20:15 | 00:20:19 | going to hit preview and a couple of |
00:20:17 | 00:20:21 | Windows are going to happen I'm going to |
00:20:19 | 00:20:23 | say I'm going to put in the URL of my |
00:20:21 | 00:20:25 | website right here so go grab it put it |
00:20:23 | 00:20:26 | in here hit connect and essentially it's |
00:20:25 | 00:20:29 | going to happen it's going to open |
00:20:26 | 00:20:30 | another window and in this other window |
00:20:29 | 00:20:31 | um we're going to go back and forth |
00:20:30 | 00:20:33 | between these two tabs okay so the |
00:20:31 | 00:20:36 | website has loaded here |
00:20:33 | 00:20:38 | and over here I've got what's going on |
00:20:36 | 00:20:40 | so here's what's just to hurt this is |
00:20:38 | 00:20:42 | basically the audit trail of what |
00:20:40 | 00:20:45 | happens over here so if I were to say |
00:20:42 | 00:20:46 | our services I just clicked that this |
00:20:45 | 00:20:48 | first page was loaded so this is the |
00:20:46 | 00:20:50 | page that loaded |
00:20:48 | 00:20:52 | when I first started and what I saw here |
00:20:50 | 00:20:54 | was there's a tag that fired the |
00:20:52 | 00:20:57 | analytiks tag that's great |
00:20:54 | 00:21:00 | tags not fired my thank you and my thank |
00:20:57 | 00:21:03 | you oh my gosh I'm a I need to go |
00:21:00 | 00:21:03 | double check that |
00:21:03 | 00:21:07 | um now I clicked that new page the new |
00:21:05 | 00:21:09 | page Got Loaded all right that's fine |
00:21:07 | 00:21:12 | but now I want to do let's let's find |
00:21:09 | 00:21:14 | out if this if I click this |
00:21:12 | 00:21:16 | so it tried to call let's go see what |
00:21:14 | 00:21:19 | happened when I clicked that when I |
00:21:16 | 00:21:22 | clicked it outbound click up on click |
00:21:19 | 00:21:24 | well it's not there you know why because |
00:21:22 | 00:21:25 | Rob's a dumb dumb now I can do this |
00:21:24 | 00:21:28 | while this is here I'm going to go back |
00:21:25 | 00:21:30 | to this tag |
00:21:28 | 00:21:33 | I did two thank yous |
00:21:30 | 00:21:35 | oh guys it's Friday it's Friday I ain't |
00:21:33 | 00:21:37 | got no job and I ain't got I got lots to |
00:21:35 | 00:21:39 | do I got kids and I get a business I'm |
00:21:37 | 00:21:40 | gonna get rid of one of those I'm gonna |
00:21:39 | 00:21:43 | go new I forgot to do the click to call |
00:21:40 | 00:21:46 | I act like I already did it |
00:21:43 | 00:21:47 | I did not so but this is part of it guys |
00:21:46 | 00:21:50 | you gotta iron this out so I'm going to |
00:21:47 | 00:21:53 | go again G4 event |
00:21:50 | 00:21:57 | and I'm going to call it junk |
00:21:53 | 00:22:00 | click to call I always put the name in |
00:21:57 | 00:22:02 | there no spaces if you remember so click |
00:22:00 | 00:22:05 | to call boom |
00:22:02 | 00:22:07 | let's publish this and |
00:22:05 | 00:22:07 | um |
00:22:09 | 00:22:14 | and so the idea here is you really have |
00:22:12 | 00:22:15 | to iron this out that's part of why I do |
00:22:14 | 00:22:18 | the analytiks right away this video is |
00:22:15 | 00:22:21 | about Google tag manager and Google ads |
00:22:18 | 00:22:23 | but I want to use analytiks to to kind |
00:22:21 | 00:22:25 | of trial my way through it so all I'm |
00:22:23 | 00:22:26 | going to do is I'm just going to go to |
00:22:25 | 00:22:29 | the page that we're on I'm going to |
00:22:26 | 00:22:32 | refresh it here and I believe so I just |
00:22:29 | 00:22:35 | I had to go add that new trigger in and |
00:22:32 | 00:22:37 | publish it and now what I should get |
00:22:35 | 00:22:38 | here and I can't remember if I have to |
00:22:37 | 00:22:41 | reload I think I have to reload both so |
00:22:38 | 00:22:44 | I'm going to reload both Pages here |
00:22:41 | 00:22:45 | um all right so because I updated I have |
00:22:44 | 00:22:47 | to do a new preview we're going to hit |
00:22:45 | 00:22:49 | continue all right so the page is loaded |
00:22:47 | 00:22:53 | the page is loaded I'm gonna hit get a |
00:22:49 | 00:22:55 | quote just to see so did the page load |
00:22:53 | 00:22:58 | the page loaded now notike how slow that |
00:22:55 | 00:22:59 | is because it's WordPress up here I'm |
00:22:58 | 00:23:01 | going to hit that button |
00:22:59 | 00:23:03 | or hit that link so when I hit that link |
00:23:01 | 00:23:05 | what happened here is we have an |
00:23:03 | 00:23:08 | outbound and an outbound |
00:23:05 | 00:23:10 | link click link click there it is so on |
00:23:08 | 00:23:13 | this first link clink it's funny there's |
00:23:10 | 00:23:16 | they got it some sort on that link click |
00:23:13 | 00:23:19 | boom the tag fired that's good if I were |
00:23:16 | 00:23:22 | to come over to the analytiks I would |
00:23:19 | 00:23:23 | imagine now this new one's a little bit |
00:23:22 | 00:23:25 | I'm going to go to view real time so |
00:23:23 | 00:23:28 | again I was up here on home |
00:23:25 | 00:23:30 | I mean real time |
00:23:28 | 00:23:32 | so I'm looking in the last 30 minutes |
00:23:30 | 00:23:34 | I'm going to hit real time right here |
00:23:32 | 00:23:36 | and as I come down here I should be able |
00:23:34 | 00:23:39 | to see events |
00:23:36 | 00:23:42 | right and there boom I can see |
00:23:39 | 00:23:44 | just or junk click to call that happened |
00:23:42 | 00:23:45 | and the junk thank you these events are |
00:23:44 | 00:23:47 | firing in there we're going to do |
00:23:45 | 00:23:49 | something with those in just a minute |
00:23:47 | 00:23:51 | for analytiks and then we're going to do |
00:23:49 | 00:23:53 | something with Google ads as well so all |
00:23:51 | 00:23:55 | right that worked now what I'm going to |
00:23:53 | 00:23:57 | do is I'm going to annoy my customer and |
00:23:55 | 00:23:59 | I'm gonna do a trial on the form okay so |
00:23:57 | 00:24:01 | I'm gonna just get in here real quick |
00:23:59 | 00:24:03 | guys I'm gonna push this off because I'm |
00:24:01 | 00:24:04 | going to put a little bit of it always |
00:24:03 | 00:24:07 | Auto |
00:24:04 | 00:24:07 | um |
00:24:09 | 00:24:13 | all right |
00:24:11 | 00:24:14 | so that's fun isn't it you like my |
00:24:13 | 00:24:16 | backlight |
00:24:14 | 00:24:17 | all right so we got a thank you page |
00:24:16 | 00:24:20 | let's go over here |
00:24:17 | 00:24:21 | let's see what happened so we had get a |
00:24:20 | 00:24:24 | quote |
00:24:21 | 00:24:24 | Set set set set |
00:24:24 | 00:24:27 | and when this thank you page that was |
00:24:26 | 00:24:31 | the trigger |
00:24:27 | 00:24:34 | that we wanted right and boom the G4 |
00:24:31 | 00:24:38 | thank you page fired if I come over here |
00:24:34 | 00:24:42 | the thank you page probably fired again |
00:24:38 | 00:24:43 | Vegas thank you junk thank you Vegas |
00:24:42 | 00:24:46 | thank you |
00:24:43 | 00:24:48 | so there we go we've got those now what |
00:24:46 | 00:24:48 | I want to do real quick |
00:24:49 | 00:24:53 | so I do this because the next thing I'm |
00:24:51 | 00:24:54 | going to do is going to be in Google ads |
00:24:53 | 00:24:55 | it's going to be a little more serious |
00:24:54 | 00:24:56 | okay so I'm going to come over here and |
00:24:55 | 00:24:59 | I'm going to go to configure because |
00:24:56 | 00:25:02 | inside of this eventually you're going |
00:24:59 | 00:25:03 | to want to come down to conversions |
00:25:02 | 00:25:06 | and you're going to say new conversion |
00:25:03 | 00:25:08 | event and you want to name well no no |
00:25:06 | 00:25:10 | sorry you're going to go to events and |
00:25:08 | 00:25:11 | over time it takes about 24 hours for |
00:25:10 | 00:25:15 | this to pop up you'll see your event |
00:25:11 | 00:25:17 | here and I would Mark your event as a |
00:25:15 | 00:25:18 | conversion okay I don't don't Mark a |
00:25:17 | 00:25:22 | whole bunch of things as conversions |
00:25:18 | 00:25:25 | form fills click to calls maybe an email |
00:25:22 | 00:25:27 | you don't want Google analytiks and |
00:25:25 | 00:25:29 | Google ads thinking that like scrolling |
00:25:27 | 00:25:31 | 80 of the way down the page is a |
00:25:29 | 00:25:33 | conversion it's not good so all right so |
00:25:31 | 00:25:35 | that was really helpful |
00:25:33 | 00:25:37 | um that's how we do Google analytiks |
00:25:35 | 00:25:40 | onto |
00:25:37 | 00:25:42 | Google or a WordPress site using gravity |
00:25:40 | 00:25:44 | forms or Avada we installed the Google |
00:25:42 | 00:25:47 | tag manager we set up Google analytiks |
00:25:44 | 00:25:48 | and now for the second video which will |
00:25:47 | 00:25:51 | be in the description here we're going |
00:25:48 | 00:25:53 | to dive into how to set up the |
00:25:51 | 00:25:55 | conversions in Google ads good luck God |
00:25:53 | 00:25:56 | bless |
00:25:55 | 00:25:57 | um like And subscribe if this is helpful |
00:25:56 | 00:26:00 | we're going to do more and more |
00:25:57 | 00:26:00 | tutorials of this |