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(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion

Published on: December 6 2022 by FeedbackWrench

(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion

(2023) #1 GOOGLE ADS CONVERSION SETUP on WORDPRESS Google Ads Tutorial & Wordpress Google Conversion

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00:00:00 00:00:03 hey guys Rob sets from feedback crunch
00:00:02 00:00:07 I'm going to show you how to set up
00:00:03 00:00:08 conversions Google tag manager it's 2022
00:00:07 00:00:11 and we're looking at a WordPress site
00:00:08 00:00:13 this is an Avada WordPress site I'm
00:00:11 00:00:14 going to show you how to do conversion
00:00:13 00:00:16 tracking really well so that you can do
00:00:14 00:00:18 a Google ads account really well and I
00:00:16 00:00:21 just I tell you what right now if you
00:00:18 00:00:22 don't do it this way
00:00:21 00:00:23 um your ads aren't going to work very
00:00:22 00:00:25 well so this is going to be how to set
00:00:23 00:00:28 up Google ads the conversions for the
00:00:25 00:00:30 ads how to use a all on a website that's
00:00:28 00:00:33 a an actual
00:00:30 00:00:34 WordPress site that's Avada so I'm just
00:00:33 00:00:36 going to Dive Right In here I'm going to
00:00:34 00:00:37 show you a couple different things so
00:00:36 00:00:39 right off the bat I have a new customer
00:00:37 00:00:40 here I'm all about I want to share this
00:00:39 00:00:42 hopefully this helps you if you're a
00:00:40 00:00:43 digital marketer or whatever it is I
00:00:42 00:00:45 want this to help you so we'll Dive
00:00:43 00:00:46 Right In so my first thing that I'm
00:00:45 00:00:48 double checking here is this site had
00:00:46 00:00:51 been set up by somebody and right now
00:00:48 00:00:53 you know our core conversion action is
00:00:51 00:00:55 if I hit get a quote when the get a
00:00:53 00:00:58 quote comes up here there's a form and
00:00:55 00:01:00 the the guy who built this website it's
00:00:58 00:01:02 a gravity form now gravity forms in
00:01:00 00:01:04 WordPress present a couple little
00:01:02 00:01:07 differentiators we want to track when
00:01:04 00:01:09 this form closes and when I actually
00:01:07 00:01:11 submit this form I want that to be a
00:01:09 00:01:13 conversion the other thing is is if I
00:01:11 00:01:14 hit the phone numbers I want that to be
00:01:13 00:01:15 a conversion okay now there's a couple
00:01:14 00:01:17 different ways that you can do this
00:01:15 00:01:19 right one of the things that they had
00:01:17 00:01:21 done already is I know gravity forms
00:01:19 00:01:24 doesn't have the ability to track like
00:01:21 00:01:26 the form ID a lot of times what I'll do
00:01:24 00:01:28 is I'll track form IDs inside of this
00:01:26 00:01:29 and that's not what we're going to do
00:01:28 00:01:32 what we're going to do
00:01:29 00:01:35 is we're going to track via a thank you
00:01:32 00:01:37 page okay so long story short the first
00:01:35 00:01:38 thing that we did right off the bat is
00:01:37 00:01:39 you're going to come in here you're
00:01:38 00:01:41 going to go to dashboard you're going to
00:01:39 00:01:43 go to pages and you want to make a page
00:01:41 00:01:44 that's called a thank you page and
00:01:43 00:01:46 basically what that's going to do is
00:01:44 00:01:48 when you fill out the form the form is
00:01:46 00:01:49 going to redirect to the thank you page
00:01:48 00:01:51 and that's going to ring the bell that
00:01:49 00:01:54 that's the actual conversion most of you
00:01:51 00:01:55 already know that right but what I want
00:01:54 00:01:57 to do is I just want to focus here with
00:01:55 00:01:58 you guys
00:01:57 00:02:00 once you get that page you know it's
00:01:58 00:02:01 just you create a new page forward slash
00:02:00 00:02:03 thank you
00:02:01 00:02:05 um and you can put whatever you want in
00:02:03 00:02:07 there anytime that that URL is loaded
00:02:05 00:02:08 that's going to trigger our thank you so
00:02:07 00:02:10 now what I want to do is I'm going to
00:02:08 00:02:12 show you exactly how to set up a Google
00:02:10 00:02:14 tag manager account with and set it up
00:02:12 00:02:16 in this WordPress this is going to be a
00:02:14 00:02:18 full-fledged walkthrough so we already
00:02:16 00:02:19 know when I click these phone numbers if
00:02:18 00:02:21 I click the phone number up there or if
00:02:19 00:02:22 I actually fill out the form that's what
00:02:21 00:02:23 we want
00:02:22 00:02:25 um so right off the bat what I'm going
00:02:23 00:02:26 to do is and I just kind of finish this
00:02:25 00:02:27 but I'll show you how to do this I'm
00:02:26 00:02:30 going to come over here and I'm going to
00:02:27 00:02:32 go to Google tag manager
00:02:30 00:02:35 um and I like using Google tag manager
00:02:32 00:02:36 instead of using like a whole bunch of
00:02:35 00:02:39 different embed codes inside of this now
00:02:36 00:02:41 this WordPress theme is the Avada theme
00:02:39 00:02:43 not my favorite thing we build our
00:02:41 00:02:45 WordPress or we we build in a different
00:02:43 00:02:46 platform but you're going to go to
00:02:45 00:02:48 Google tag manager once you get to
00:02:46 00:02:50 Google tag manager you're gonna
00:02:48 00:02:53 um create an account okay so you're
00:02:50 00:02:54 going to hit create account and once you
00:02:53 00:02:55 create the account you're going to fill
00:02:54 00:02:56 out the information
00:02:55 00:03:00 um and I'm just going to go right down
00:02:56 00:03:02 to where I already did this junk Las
00:03:00 00:03:04 Vegas junk so once you hit next new all
00:03:02 00:03:07 of that it's going to create a container
00:03:04 00:03:09 the container then is going to give you
00:03:07 00:03:11 a couple things so up here in if you
00:03:09 00:03:12 just create it what it's going to do is
00:03:11 00:03:14 it's going to have this install Google
00:03:12 00:03:16 tag manager and it's going to give you
00:03:14 00:03:17 this head and this body code so I'm
00:03:16 00:03:19 going to show you how to install this in
00:03:17 00:03:22 a couple different platforms on the
00:03:19 00:03:23 Avada theme what you'll do is you'll go
00:03:22 00:03:26 to dashboards and then you'll go to the
00:03:23 00:03:29 theme thing on the far left and so under
00:03:26 00:03:31 Avada and I think it's the Avada
00:03:29 00:03:34 dashboard
00:03:31 00:03:37 um by golly where did it go and then I
00:03:34 00:03:40 think you get into options
00:03:37 00:03:42 and we get to the the profile thing here
00:03:40 00:03:44 so it's going to load in just a second
00:03:42 00:03:47 sorry it takes a while and I like Google
00:03:44 00:03:49 tag manager because it only puts the
00:03:47 00:03:51 information in there once so this is the
00:03:49 00:03:51 the setting on on Avada and what you're
00:03:51 00:03:54 going to do is you're going to come down
00:03:51 00:03:55 here and you're going to say
00:03:54 00:03:58 um advanced
00:03:55 00:04:01 code fields and then you're going to
00:03:58 00:04:03 take the head code here and put that
00:04:01 00:04:06 before the head
00:04:03 00:04:08 and then the body code this second part
00:04:06 00:04:09 you're going to put in this second part
00:04:08 00:04:11 then you're going to hit save okay now
00:04:09 00:04:12 once you've hit saved
00:04:11 00:04:14 um it's going to start going now the
00:04:12 00:04:15 first thing we got to do is what Google
00:04:14 00:04:16 tag manager is going to do is it there's
00:04:15 00:04:18 basically
00:04:16 00:04:20 um the container which means it's in
00:04:18 00:04:22 there and then we can deploy Google
00:04:20 00:04:26 analytiks we can deploy
00:04:22 00:04:28 um Google ads conversions we can have
00:04:26 00:04:30 triggers and tags and that's what I'm
00:04:28 00:04:31 going to walk you through real quick so
00:04:30 00:04:33 this is the fundamentals we're going to
00:04:31 00:04:35 move fast here guys re-watch this if you
00:04:33 00:04:37 like please like And subscribe and
00:04:35 00:04:39 comment so that my videos um pay the
00:04:37 00:04:40 bills anyways
00:04:39 00:04:43 um so what what's gonna happen here is
00:04:40 00:04:45 you put that in you hit save
00:04:43 00:04:47 and now a couple of things we want to
00:04:45 00:04:49 have happen the first thing I always do
00:04:47 00:04:52 when I get a new Google tag manager
00:04:49 00:04:54 account I'm going to come in here and I
00:04:52 00:04:59 want to create a new Google Analytiks
00:04:54 00:05:01 right now it's September 23rd of 2022.
00:04:59 00:05:04 um Google analytiks UA the old school
00:05:01 00:05:05 analytiks is going away you're going to
00:05:04 00:05:07 want the new one so the way you do this
00:05:05 00:05:09 is you're going to go down here to admin
00:05:07 00:05:11 once you get admin pulled up
00:05:09 00:05:13 um so when I'm creating a new one for a
00:05:11 00:05:15 client I would hit create account and
00:05:13 00:05:16 then I actually create account and then
00:05:15 00:05:18 there's a property well as you're
00:05:16 00:05:20 creating this property eventually you're
00:05:18 00:05:22 just going to keep hitting new new and
00:05:20 00:05:23 it's going to go to this data stream and
00:05:22 00:05:26 eventually you'll get into this weird
00:05:23 00:05:28 page here where it says add a stream and
00:05:26 00:05:31 and so the first thing I like to do is I
00:05:28 00:05:34 have Google tag manager I put it on the
00:05:31 00:05:36 website I hit save I hit update and it
00:05:34 00:05:38 should be in there now now that that's
00:05:36 00:05:40 there what we're going to do is we're
00:05:38 00:05:41 going to set up a Google analytiks so we
00:05:40 00:05:44 can actually set this thing up so I
00:05:41 00:05:46 would add stream and we're doing a web
00:05:44 00:05:48 stream so you're going to select web now
00:05:46 00:05:49 I already kind of did this then I backed
00:05:48 00:05:52 up and I'm like okay let's get this
00:05:49 00:05:54 going but once you do this
00:05:52 00:05:55 um you're going to keep hitting next and
00:05:54 00:05:57 then eventually get to this point where
00:05:55 00:06:00 you get this measurement ID now you're
00:05:57 00:06:02 going to grab this measurement ID come
00:06:00 00:06:05 into Google tag manager and we're going
00:06:02 00:06:07 to install this on all pages so when
00:06:05 00:06:09 you're in Google tag manager the things
00:06:07 00:06:12 you're going to see is you have triggers
00:06:09 00:06:14 which is like hey if I click this button
00:06:12 00:06:16 that's a trigger if I click the button
00:06:14 00:06:17 that's a trigger
00:06:16 00:06:20 um
00:06:17 00:06:21 if I were to fill out a form that's a
00:06:20 00:06:22 trigger we're going to create some
00:06:21 00:06:24 triggers
00:06:22 00:06:27 and then we're going to place those
00:06:24 00:06:28 triggers inside of tags so um I've
00:06:27 00:06:30 already kind of jumped for just a little
00:06:28 00:06:32 bit here but the first thing we want to
00:06:30 00:06:34 do is we want to tok about the parts
00:06:32 00:06:37 going into the trigger okay I always
00:06:34 00:06:39 come in here and I go into variables we
00:06:37 00:06:40 have to turn on a couple of things so
00:06:39 00:06:41 you go to variables we're going to go to
00:06:40 00:06:43 configure and we're just we're giving
00:06:41 00:06:45 ourselves more ingredients for the
00:06:43 00:06:47 recipe here we're going to do some if
00:06:45 00:06:49 then statements essentially now the ones
00:06:47 00:06:52 I usually turn on is I really like to do
00:06:49 00:06:54 click URL I do a lot of that and the
00:06:52 00:06:56 reason why is this would be if I'm going
00:06:54 00:06:58 to let's just say
00:06:56 00:07:00 click a phone number so I always make
00:06:58 00:07:03 sure that every phone number across the
00:07:00 00:07:06 entire website is an identikal URL I do
00:07:03 00:07:09 the tel colon plus one the phone number
00:07:06 00:07:11 without any digits in between so that if
00:07:09 00:07:13 I have continuity there every single
00:07:11 00:07:14 time somebody hits that button so like
00:07:13 00:07:16 right there that's the same every time
00:07:14 00:07:18 that gets hit that can be a trigger okay
00:07:16 00:07:19 and the way that's going to be is we
00:07:18 00:07:21 would do that with a click URL so I
00:07:19 00:07:24 always turn click URL on and then I
00:07:21 00:07:26 personally do form IDs
00:07:24 00:07:28 um and I turn on the form stuff so I
00:07:26 00:07:29 just turn on all the form things in a
00:07:28 00:07:31 couple and I do for sure the click URL
00:07:29 00:07:32 you don't have to turn them on I don't
00:07:31 00:07:33 even know why I do it all but
00:07:32 00:07:35 um next what we're going to do is we're
00:07:33 00:07:38 going to jump over here to triggers okay
00:07:35 00:07:39 and we're gonna just take a look at this
00:07:38 00:07:41 we'll come to this in a second but now
00:07:39 00:07:43 we're gonna go to tag so again we have
00:07:41 00:07:44 this Google analytiks data stream what
00:07:43 00:07:48 we're going to do is we're going to tell
00:07:44 00:07:51 it on all pages we're going to go to new
00:07:48 00:07:54 let's call this G4
00:07:51 00:07:57 analytiks so this is going to be a tag
00:07:54 00:07:58 so again a tag we're going to call it G4
00:07:57 00:08:00 analytiks you can call it configure or
00:07:58 00:08:02 whatever you want and now there's two
00:08:00 00:08:05 parts this you have the trigger which
00:08:02 00:08:07 we're going to select all pages so we're
00:08:05 00:08:09 saying the trigger is any page gets
00:08:07 00:08:12 loaded that's going to be the trigger
00:08:09 00:08:13 and then so if any page load then we're
00:08:12 00:08:16 going to go to tag configuration now
00:08:13 00:08:18 this has changed a little bit over here
00:08:16 00:08:21 because we're dealing in the new G4
00:08:18 00:08:23 analytiks and not the old UA or Google
00:08:21 00:08:24 Universal analytiks we're going to come
00:08:23 00:08:27 in and we're going to go G4
00:08:24 00:08:29 configuration
00:08:27 00:08:30 not event we're going to do events in a
00:08:29 00:08:32 minute but first it's the configuration
00:08:30 00:08:34 which is basically install this data
00:08:32 00:08:36 stream so you're going to click that now
00:08:34 00:08:38 what happens here is it says measurement
00:08:36 00:08:40 ID and if you remember when we came over
00:08:38 00:08:43 here we have measurement ID from the
00:08:40 00:08:45 stream okay and this should pop up as
00:08:43 00:08:47 you follow the directions installing and
00:08:45 00:08:49 creating a new Google UA otherwise the
00:08:47 00:08:51 way you would get here if you're looking
00:08:49 00:08:52 at something like this you go down to
00:08:51 00:08:54 the Gear once you're into the gear
00:08:52 00:08:56 you're going to come over here and
00:08:54 00:08:57 you're going to go to data streams and
00:08:56 00:08:59 then you're going to either hit add
00:08:57 00:09:00 stream and create this new one or go to
00:08:59 00:09:02 the one that you already have we're
00:09:00 00:09:04 going to grab the measurement ID okay so
00:09:02 00:09:06 we got measurement ID we're going to pop
00:09:04 00:09:09 that in there so now essentially what we
00:09:06 00:09:11 said is fire this tag when any page is
00:09:09 00:09:12 loaded and what that's going to do is
00:09:11 00:09:15 it's going to fire the Google analytiks
00:09:12 00:09:16 G4 now I'm going to hit save but I'm not
00:09:15 00:09:18 going to do that because I've already
00:09:16 00:09:20 done this so I'm going to discard my
00:09:18 00:09:21 changes but
00:09:20 00:09:22 you're going to hit save for that and
00:09:21 00:09:23 then what you're going to do is you're
00:09:22 00:09:25 going to come over here and anytime you
00:09:23 00:09:27 make changes in in Google tag manager
00:09:25 00:09:29 you need to submit them I'm going to hit
00:09:27 00:09:33 submit up here I'm just going to name it
00:09:29 00:09:34 so G4 update and if you want to be
00:09:33 00:09:36 really formal you can do this but hit
00:09:34 00:09:41 publish and now what has just happened
00:09:36 00:09:44 is we have your your website has the
00:09:41 00:09:46 code the code loads the tag of Google
00:09:44 00:09:48 tag manager Google tag managers loading
00:09:46 00:09:50 analytiks code that analytiks code is
00:09:48 00:09:53 the data stream so we've got all that
00:09:50 00:09:54 lined up and the results should be once
00:09:53 00:09:56 you hit publish there you hit workspace
00:09:54 00:09:59 if you were to come over here to this
00:09:56 00:10:02 Google G4 analytiks and hit refresh what
00:09:59 00:10:04 we should see go up to the home and what
00:10:02 00:10:06 you'll want to do is maybe grab your
00:10:04 00:10:07 sorry you're going to come in here to
00:10:06 00:10:09 Google analytiks you're going to go to
00:10:07 00:10:12 the home up here and maybe what you
00:10:09 00:10:14 should do is is go over here load the
00:10:12 00:10:16 page on your phone on your phone load it
00:10:14 00:10:18 on another browser get it to trigger
00:10:16 00:10:20 right and and what you should start
00:10:18 00:10:21 seeing here is in the real time you
00:10:20 00:10:23 should start seeing some action as you
00:10:21 00:10:25 click on it can take five to ten minutes
00:10:23 00:10:27 to actually go
00:10:25 00:10:29 um but now I do know that that's up here
00:10:27 00:10:31 the other thing that you can do is if I
00:10:29 00:10:34 refresh this container there is a Google
00:10:31 00:10:36 Chrome extension that you can install
00:10:34 00:10:37 called the Google tag Legacy and
00:10:36 00:10:40 essentially once you get this turned on
00:10:37 00:10:42 so you go to bookmarks manage extensions
00:10:40 00:10:45 there's a Google tag assistant is what
00:10:42 00:10:47 it's called okay you'd hit enable once
00:10:45 00:10:48 that's enabled you refresh the page and
00:10:47 00:10:51 what that'll do is it'll kind of show
00:10:48 00:10:53 you what do we have going on in here so
00:10:51 00:10:54 okay so I see I have a two Google tag
00:10:53 00:10:56 managers
00:10:54 00:10:58 um because the old guy has one in here
00:10:56 00:11:00 but they didn't really do it right so we
00:10:58 00:11:02 have a Google tag manager Google tag
00:11:00 00:11:04 manager we have a site tag I can see
00:11:02 00:11:06 that it's in there okay so so that's
00:11:04 00:11:08 good right I'm going to click off of
00:11:06 00:11:09 that but that's one way that you can
00:11:08 00:11:11 test so now what I want to do is I want
00:11:09 00:11:12 to find out okay what were my actions
00:11:11 00:11:15 that I want to track well real quick
00:11:12 00:11:18 let's just say if I click this t-e-l
00:11:15 00:11:20 colon one so if I were to copy
00:11:18 00:11:22 that address so copy link
00:11:20 00:11:24 um and this is I always have my phone
00:11:22 00:11:26 numbers make them a link and that link
00:11:24 00:11:30 will be
00:11:26 00:11:33 this we'll put it right here that's the
00:11:30 00:11:35 link here in this case right and what
00:11:33 00:11:37 we're going to do
00:11:35 00:11:39 is we're going to make that a trigger
00:11:37 00:11:42 now so a trigger where if I click that
00:11:39 00:11:44 URL or if it contains that URL that's
00:11:42 00:11:46 gonna do a trigger so I'm going to go
00:11:44 00:11:47 down here to triggers I'm going to hit
00:11:46 00:11:49 new trigger
00:11:47 00:11:52 I'm going to call it I always call them
00:11:49 00:11:54 click to call and I'm going to go
00:11:52 00:11:57 trigger configuration now
00:11:54 00:12:00 again if yours isn't in here you needed
00:11:57 00:12:02 to have put just so I'm gonna this is a
00:12:00 00:12:05 click event so if I click
00:12:02 00:12:07 a link or just links that's what we're
00:12:05 00:12:09 going to do so again if you click that
00:12:07 00:12:12 URL if you if I click this URL I want
00:12:09 00:12:15 there to be a trigger okay and so I'm
00:12:12 00:12:17 going to go click URL
00:12:15 00:12:19 now you got to be careful here so this
00:12:17 00:12:23 is in here I just leave this alone for
00:12:19 00:12:25 now but it says fire this on all clicks
00:12:23 00:12:28 no no no that would be bad we want to
00:12:25 00:12:30 save some clicks well which clicks
00:12:28 00:12:31 now we don't want to use click ID we
00:12:30 00:12:34 want to use click URL in this instance
00:12:31 00:12:36 and then what I do is I say contains
00:12:34 00:12:39 that URL because every once in a while
00:12:36 00:12:41 you'll see like a UTM code or something
00:12:39 00:12:42 get put on that
00:12:41 00:12:45 um so because we might do that we're
00:12:42 00:12:46 going to say contains that well by golly
00:12:45 00:12:48 that's pretty good now you'll want to
00:12:46 00:12:50 also a little Pro tip here make sure
00:12:48 00:12:52 you've you've
00:12:50 00:12:54 formatted all your phone numbers the
00:12:52 00:12:57 same okay all right so I'm going to hit
00:12:54 00:12:58 save I've already done that
00:12:57 00:13:00 um so I'm going to discard that and then
00:12:58 00:13:01 I'm going to hit submit so now up to
00:13:00 00:13:04 this point what I have is I have a
00:13:01 00:13:07 trigger that's this now again I started
00:13:04 00:13:10 off by saying we made a thank you page
00:13:07 00:13:13 and if I go to dashboards here and if I
00:13:10 00:13:15 were to go to pages in this case all
00:13:13 00:13:16 pages uh the guy already made this so
00:13:15 00:13:19 I'm just going to search for thank you
00:13:16 00:13:23 and then that thank you page was also
00:13:19 00:13:25 deployed in the gravity form so any form
00:13:23 00:13:27 that you have really you can come in and
00:13:25 00:13:30 if you take a look at what this page is
00:13:27 00:13:31 we're going to go view so this
00:13:30 00:13:32 um I probably shouldn't done that I just
00:13:31 00:13:35 triggered it this is why I don't like
00:13:32 00:13:37 thank you Pages like it needs to get his
00:13:35 00:13:38 little thing in there um anytime this
00:13:37 00:13:40 gets loaded
00:13:38 00:13:42 that's going to fire a trigger in fact I
00:13:40 00:13:44 would be willing to bet
00:13:42 00:13:47 I think I'm already watching this so
00:13:44 00:13:48 page load get oh it's not there
00:13:47 00:13:51 um okay jumping ahead of time so again
00:13:48 00:13:52 this thank you page so look at this URL
00:13:51 00:13:54 we've got forward slash thank you now
00:13:52 00:13:56 you put a little message in there hey
00:13:54 00:13:58 thanks appreciate it this is one way to
00:13:56 00:14:01 do it I personally on all of our sites
00:13:58 00:14:02 we trigger form submissions in a
00:14:01 00:14:04 different manner
00:14:02 00:14:06 um because I just find that this breaks
00:14:04 00:14:08 sometimes it's not quite as clean plus
00:14:06 00:14:10 if you ever load it it's like ah dang it
00:14:08 00:14:12 I triggered it okay so here's what I'm
00:14:10 00:14:13 gonna do I'm going to create a trigger
00:14:12 00:14:15 I'm going to say so first of all we're
00:14:13 00:14:17 going to have this click to call so if I
00:14:15 00:14:18 click that URL that contains Tel it's
00:14:17 00:14:20 going to fire now I'm going to create
00:14:18 00:14:21 this on thank you form I'm going to go
00:14:20 00:14:25 new
00:14:21 00:14:26 and I'm going to say thank you trigger
00:14:25 00:14:28 and I'm going to do trigger
00:14:26 00:14:32 configuration well what's it going to be
00:14:28 00:14:35 this is if a page view occurs so if a
00:14:32 00:14:38 page view occurs
00:14:35 00:14:41 and if a page view occurs on some pages
00:14:38 00:14:42 and some pages I'm going to go to click
00:14:41 00:14:45 or uh
00:14:42 00:14:49 page URL
00:14:45 00:14:51 contains this again do contains because
00:14:49 00:14:53 what you're going to find is sometimes a
00:14:51 00:14:55 UTM code gets on there or some other
00:14:53 00:14:56 things I can't remember if it messes it
00:14:55 00:14:57 up all right now I'm going to hit save
00:14:56 00:14:59 I'm not going to because I already did
00:14:57 00:15:02 that so if we were to just real quick
00:14:59 00:15:04 recap we've got two triggers a click to
00:15:02 00:15:05 call trigger and a thank you form
00:15:04 00:15:07 trigger so when those things happen
00:15:05 00:15:08 these triggers are going now what I'm
00:15:07 00:15:11 going to do is I'm going to jump in and
00:15:08 00:15:13 I'm going to do the basics of let's fire
00:15:11 00:15:16 a little event into Google analytiks
00:15:13 00:15:19 that we can then turn into a an actual
00:15:16 00:15:21 conversion okay so the first again we're
00:15:19 00:15:22 going to get into Google ads here but
00:15:21 00:15:24 the first thing I do is I'm going to
00:15:22 00:15:26 come over to tags so I'm going to use
00:15:24 00:15:29 these triggers and put them into a tag
00:15:26 00:15:30 now I want to do the first one is is I'm
00:15:29 00:15:34 going to do this click to call so I'm
00:15:30 00:15:36 going to say new tag and a tag takes a
00:15:34 00:15:40 trigger and then does something with it
00:15:36 00:15:41 so I'm going to call this uh G4 click to
00:15:40 00:15:44 call
00:15:41 00:15:46 tag and the trigger let's just start
00:15:44 00:15:49 there the trigger it's going to be the
00:15:46 00:15:51 click to call so when if this happens
00:15:49 00:15:53 then that should occur is what we're
00:15:51 00:15:56 doing here now the tag configuration
00:15:53 00:15:58 what I want to do is I'm going to come
00:15:56 00:16:01 over here and I'm going to go to the G4
00:15:58 00:16:05 event okay
00:16:01 00:16:07 G4 event let's grab that piece of the
00:16:05 00:16:09 recipe now the first thing I have to do
00:16:07 00:16:11 is you'll have to go in and you'll have
00:16:09 00:16:13 to say new tag
00:16:11 00:16:17 you'll create a new tag and in that new
00:16:13 00:16:19 tag is where that
00:16:17 00:16:20 if you don't see it here so this is the
00:16:19 00:16:22 one I already made you might have to
00:16:20 00:16:24 make a new one if it's not there sorry
00:16:22 00:16:25 so that data stream is the tag that
00:16:24 00:16:27 you're putting there so basically I
00:16:25 00:16:30 named it G4 analytiks now I'm going to
00:16:27 00:16:34 say let's create an event I'm going to
00:16:30 00:16:36 call this junk click call don't put any
00:16:34 00:16:39 spaces in there
00:16:36 00:16:42 and there's a reason why down the road
00:16:39 00:16:44 um you can't use these in audiences if
00:16:42 00:16:46 you put spaces there it's kind of in G4
00:16:44 00:16:49 analytiks there's a little inhibitor so
00:16:46 00:16:51 best practike either use underscores if
00:16:49 00:16:54 you want to be fancy with it I just do
00:16:51 00:16:57 junk click call I also try and put a a
00:16:54 00:16:59 differentiator in there so that I know
00:16:57 00:17:01 what's going on so now what we've said
00:16:59 00:17:04 is we're saying hey if you click the
00:17:01 00:17:08 call we're gonna if this happens then
00:17:04 00:17:10 fire a G4 analytiks event to this tag
00:17:08 00:17:12 make it an event and the event's going
00:17:10 00:17:13 to be named that let's hit save I'm not
00:17:12 00:17:15 going to do that because I already did
00:17:13 00:17:16 it you'd hit save and I'm going to
00:17:15 00:17:19 discard the change now every time we're
00:17:16 00:17:21 doing that you have to submit the full
00:17:19 00:17:23 changes here
00:17:21 00:17:25 to make a new version and publish it you
00:17:23 00:17:27 have to keep publishing for this to
00:17:25 00:17:28 happen so
00:17:27 00:17:30 um again you'll have an audit to see
00:17:28 00:17:32 what's all going on
00:17:30 00:17:34 if I go back to the workspace again I'm
00:17:32 00:17:36 going through admin versions of
00:17:34 00:17:39 workspace uh bear with me here
00:17:36 00:17:40 hopefully this is helpful if you if
00:17:39 00:17:41 you're a web designer and you want
00:17:40 00:17:43 somebody that can help you with this
00:17:41 00:17:45 give us a call we can help you we do
00:17:43 00:17:47 Google ads we're going to get to a place
00:17:45 00:17:49 where we actually drive good traffic but
00:17:47 00:17:51 I would not run Google ads unless I did
00:17:49 00:17:52 this okay so now what I'm going to do is
00:17:51 00:17:57 I'm going to come in I'm going to do a
00:17:52 00:18:01 tag again new tag and I'm going to say
00:17:57 00:18:06 um you know thank you
00:18:01 00:18:08 page and so now we're going to find the
00:18:06 00:18:10 trigger okay so let's go get our thank
00:18:08 00:18:12 you page so whenever the thank you form
00:18:10 00:18:16 page trigger
00:18:12 00:18:17 then let's do the tag will be again a G4
00:18:16 00:18:19 event
00:18:17 00:18:21 and then I'm going to select the same G4
00:18:19 00:18:22 analytiks and now I'm going to call it
00:18:21 00:18:25 like junk
00:18:22 00:18:26 thank you
00:18:25 00:18:27 and I'm going to hit save but I'm not
00:18:26 00:18:29 going to do that because I've already
00:18:27 00:18:30 done that okay now what we're going to
00:18:29 00:18:33 do is we're just going to Quick go test
00:18:30 00:18:36 that so let's hit submit post the whole
00:18:33 00:18:37 thing submit it Okay now what's going to
00:18:36 00:18:39 happen I'm going to show you how to
00:18:37 00:18:42 validate that you're actually getting
00:18:39 00:18:43 this all going and it's working okay
00:18:42 00:18:46 um so in
00:18:43 00:18:47 holy Hannah all right so what we're
00:18:46 00:18:49 going to do here is we're going to go to
00:18:47 00:18:50 overview all right so I've got a clean
00:18:49 00:18:52 window here we're going to do what's
00:18:50 00:18:54 called a preview okay and I'm and we're
00:18:52 00:18:55 basically going to go see hey is that
00:18:54 00:18:57 actually working so I'm going to hit
00:18:55 00:18:58 I'm going to close a couple of these
00:18:57 00:19:00 windows I have too many of these you
00:18:58 00:19:02 don't want to have 900 windows open like
00:19:00 00:19:04 make sure you have just a few I'm
00:19:02 00:19:06 assuming you know how to do redirects in
00:19:04 00:19:07 your forms too that's probably worth
00:19:06 00:19:09 saying
00:19:07 00:19:12 um you know whenever you make a form
00:19:09 00:19:14 there's an option to to do the redirect
00:19:12 00:19:15 to that thank you page I'm assuming you
00:19:14 00:19:17 know how to do that if you don't uh
00:19:15 00:19:19 we'll have some other video about that
00:19:17 00:19:20 but
00:19:19 00:19:22 um here's what we're going to do we're
00:19:20 00:19:26 going to test to see if this if these
00:19:22 00:19:28 tags will occur in the wild right we
00:19:26 00:19:30 want to make sure that that's oh you
00:19:28 00:19:32 know what yeah so I've got the G4
00:19:30 00:19:34 analytiks I didn't do oh real quick
00:19:32 00:19:38 let's do that
00:19:34 00:19:39 um uh G4 form I thought I was done I got
00:19:38 00:19:43 doing this I'm like I should make a
00:19:39 00:19:48 video so I'm going to do the G4 so G
00:19:43 00:19:50 G far thank you form or page
00:19:48 00:19:52 right and I'm going to say so the
00:19:50 00:19:54 trigger is the thank you form so when
00:19:52 00:19:56 this happens then let's load the G4
00:19:54 00:20:00 analytiks this code and I'm going to say
00:19:56 00:20:03 junk thank you
00:20:00 00:20:05 and I'm going to hit save I'm going to
00:20:03 00:20:07 publish this
00:20:05 00:20:09 sorry I should name this all formal but
00:20:07 00:20:11 I'm kind of moving quick here and what I
00:20:09 00:20:12 find is nobody else touches these and
00:20:11 00:20:14 needs to go back because this isn't
00:20:12 00:20:15 complex all right now what we're going
00:20:14 00:20:17 to do is we're going to preview so I'm
00:20:15 00:20:19 going to hit preview and a couple of
00:20:17 00:20:21 Windows are going to happen I'm going to
00:20:19 00:20:23 say I'm going to put in the URL of my
00:20:21 00:20:25 website right here so go grab it put it
00:20:23 00:20:26 in here hit connect and essentially it's
00:20:25 00:20:29 going to happen it's going to open
00:20:26 00:20:30 another window and in this other window
00:20:29 00:20:31 um we're going to go back and forth
00:20:30 00:20:33 between these two tabs okay so the
00:20:31 00:20:36 website has loaded here
00:20:33 00:20:38 and over here I've got what's going on
00:20:36 00:20:40 so here's what's just to hurt this is
00:20:38 00:20:42 basically the audit trail of what
00:20:40 00:20:45 happens over here so if I were to say
00:20:42 00:20:46 our services I just clicked that this
00:20:45 00:20:48 first page was loaded so this is the
00:20:46 00:20:50 page that loaded
00:20:48 00:20:52 when I first started and what I saw here
00:20:50 00:20:54 was there's a tag that fired the
00:20:52 00:20:57 analytiks tag that's great
00:20:54 00:21:00 tags not fired my thank you and my thank
00:20:57 00:21:03 you oh my gosh I'm a I need to go
00:21:00 00:21:03 double check that
00:21:03 00:21:07 um now I clicked that new page the new
00:21:05 00:21:09 page Got Loaded all right that's fine
00:21:07 00:21:12 but now I want to do let's let's find
00:21:09 00:21:14 out if this if I click this
00:21:12 00:21:16 so it tried to call let's go see what
00:21:14 00:21:19 happened when I clicked that when I
00:21:16 00:21:22 clicked it outbound click up on click
00:21:19 00:21:24 well it's not there you know why because
00:21:22 00:21:25 Rob's a dumb dumb now I can do this
00:21:24 00:21:28 while this is here I'm going to go back
00:21:25 00:21:30 to this tag
00:21:28 00:21:33 I did two thank yous
00:21:30 00:21:35 oh guys it's Friday it's Friday I ain't
00:21:33 00:21:37 got no job and I ain't got I got lots to
00:21:35 00:21:39 do I got kids and I get a business I'm
00:21:37 00:21:40 gonna get rid of one of those I'm gonna
00:21:39 00:21:43 go new I forgot to do the click to call
00:21:40 00:21:46 I act like I already did it
00:21:43 00:21:47 I did not so but this is part of it guys
00:21:46 00:21:50 you gotta iron this out so I'm going to
00:21:47 00:21:53 go again G4 event
00:21:50 00:21:57 and I'm going to call it junk
00:21:53 00:22:00 click to call I always put the name in
00:21:57 00:22:02 there no spaces if you remember so click
00:22:00 00:22:05 to call boom
00:22:02 00:22:07 let's publish this and
00:22:05 00:22:07 um
00:22:09 00:22:14 and so the idea here is you really have
00:22:12 00:22:15 to iron this out that's part of why I do
00:22:14 00:22:18 the analytiks right away this video is
00:22:15 00:22:21 about Google tag manager and Google ads
00:22:18 00:22:23 but I want to use analytiks to to kind
00:22:21 00:22:25 of trial my way through it so all I'm
00:22:23 00:22:26 going to do is I'm just going to go to
00:22:25 00:22:29 the page that we're on I'm going to
00:22:26 00:22:32 refresh it here and I believe so I just
00:22:29 00:22:35 I had to go add that new trigger in and
00:22:32 00:22:37 publish it and now what I should get
00:22:35 00:22:38 here and I can't remember if I have to
00:22:37 00:22:41 reload I think I have to reload both so
00:22:38 00:22:44 I'm going to reload both Pages here
00:22:41 00:22:45 um all right so because I updated I have
00:22:44 00:22:47 to do a new preview we're going to hit
00:22:45 00:22:49 continue all right so the page is loaded
00:22:47 00:22:53 the page is loaded I'm gonna hit get a
00:22:49 00:22:55 quote just to see so did the page load
00:22:53 00:22:58 the page loaded now notike how slow that
00:22:55 00:22:59 is because it's WordPress up here I'm
00:22:58 00:23:01 going to hit that button
00:22:59 00:23:03 or hit that link so when I hit that link
00:23:01 00:23:05 what happened here is we have an
00:23:03 00:23:08 outbound and an outbound
00:23:05 00:23:10 link click link click there it is so on
00:23:08 00:23:13 this first link clink it's funny there's
00:23:10 00:23:16 they got it some sort on that link click
00:23:13 00:23:19 boom the tag fired that's good if I were
00:23:16 00:23:22 to come over to the analytiks I would
00:23:19 00:23:23 imagine now this new one's a little bit
00:23:22 00:23:25 I'm going to go to view real time so
00:23:23 00:23:28 again I was up here on home
00:23:25 00:23:30 I mean real time
00:23:28 00:23:32 so I'm looking in the last 30 minutes
00:23:30 00:23:34 I'm going to hit real time right here
00:23:32 00:23:36 and as I come down here I should be able
00:23:34 00:23:39 to see events
00:23:36 00:23:42 right and there boom I can see
00:23:39 00:23:44 just or junk click to call that happened
00:23:42 00:23:45 and the junk thank you these events are
00:23:44 00:23:47 firing in there we're going to do
00:23:45 00:23:49 something with those in just a minute
00:23:47 00:23:51 for analytiks and then we're going to do
00:23:49 00:23:53 something with Google ads as well so all
00:23:51 00:23:55 right that worked now what I'm going to
00:23:53 00:23:57 do is I'm going to annoy my customer and
00:23:55 00:23:59 I'm gonna do a trial on the form okay so
00:23:57 00:24:01 I'm gonna just get in here real quick
00:23:59 00:24:03 guys I'm gonna push this off because I'm
00:24:01 00:24:04 going to put a little bit of it always
00:24:03 00:24:07 Auto
00:24:04 00:24:07 um
00:24:09 00:24:13 all right
00:24:11 00:24:14 so that's fun isn't it you like my
00:24:13 00:24:16 backlight
00:24:14 00:24:17 all right so we got a thank you page
00:24:16 00:24:20 let's go over here
00:24:17 00:24:21 let's see what happened so we had get a
00:24:20 00:24:24 quote
00:24:21 00:24:24 Set set set set
00:24:24 00:24:27 and when this thank you page that was
00:24:26 00:24:31 the trigger
00:24:27 00:24:34 that we wanted right and boom the G4
00:24:31 00:24:38 thank you page fired if I come over here
00:24:34 00:24:42 the thank you page probably fired again
00:24:38 00:24:43 Vegas thank you junk thank you Vegas
00:24:42 00:24:46 thank you
00:24:43 00:24:48 so there we go we've got those now what
00:24:46 00:24:48 I want to do real quick
00:24:49 00:24:53 so I do this because the next thing I'm
00:24:51 00:24:54 going to do is going to be in Google ads
00:24:53 00:24:55 it's going to be a little more serious
00:24:54 00:24:56 okay so I'm going to come over here and
00:24:55 00:24:59 I'm going to go to configure because
00:24:56 00:25:02 inside of this eventually you're going
00:24:59 00:25:03 to want to come down to conversions
00:25:02 00:25:06 and you're going to say new conversion
00:25:03 00:25:08 event and you want to name well no no
00:25:06 00:25:10 sorry you're going to go to events and
00:25:08 00:25:11 over time it takes about 24 hours for
00:25:10 00:25:15 this to pop up you'll see your event
00:25:11 00:25:17 here and I would Mark your event as a
00:25:15 00:25:18 conversion okay I don't don't Mark a
00:25:17 00:25:22 whole bunch of things as conversions
00:25:18 00:25:25 form fills click to calls maybe an email
00:25:22 00:25:27 you don't want Google analytiks and
00:25:25 00:25:29 Google ads thinking that like scrolling
00:25:27 00:25:31 80 of the way down the page is a
00:25:29 00:25:33 conversion it's not good so all right so
00:25:31 00:25:35 that was really helpful
00:25:33 00:25:37 um that's how we do Google analytiks
00:25:35 00:25:40 onto
00:25:37 00:25:42 Google or a WordPress site using gravity
00:25:40 00:25:44 forms or Avada we installed the Google
00:25:42 00:25:47 tag manager we set up Google analytiks
00:25:44 00:25:48 and now for the second video which will
00:25:47 00:25:51 be in the description here we're going
00:25:48 00:25:53 to dive into how to set up the
00:25:51 00:25:55 conversions in Google ads good luck God
00:25:53 00:25:56 bless
00:25:55 00:25:57 um like And subscribe if this is helpful
00:25:56 00:26:00 we're going to do more and more
00:25:57 00:26:00 tutorials of this