(2023 Contractor Marketing) 8 Secrets to a High Converting Website for Contractors & Builders
Published on: December 6 2022 by FeedbackWrench
(2023 Contractor Marketing) 8 Secrets to a High Converting Website for Contractors & Builders
Table of Contents
(2023 Contractor Marketing) 8 Secrets to a High Converting Website for Contractors & Builders
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | hey guys my name is rob of feedback |
| 00:00:02 | 00:00:05 | ranch little digital marketing website |
| 00:00:03 | 00:00:07 | company here out of minneapolis i'm |
| 00:00:05 | 00:00:09 | going to show you eight best practikes |
| 00:00:07 | 00:00:11 | of websites for contractors and builders |
| 00:00:09 | 00:00:13 | whether you're a remodeler a new home |
| 00:00:11 | 00:00:15 | builder or maybe you're like a concrete |
| 00:00:13 | 00:00:17 | contractor doing patios or maybe you're |
| 00:00:15 | 00:00:18 | doing anything you know it could be a |
| 00:00:17 | 00:00:21 | masonry company doing chimneys or |
| 00:00:18 | 00:00:22 | exterior stone whatever that is we would |
| 00:00:21 | 00:00:24 | love to help you with your website |
| 00:00:22 | 00:00:26 | contact us at feedbackrench.com but i'm |
| 00:00:24 | 00:00:29 | going to dive right into this there are |
| 00:00:26 | 00:00:31 | eight best practikes for your website so |
| 00:00:29 | 00:00:32 | that it actually works right and that i |
| 00:00:31 | 00:00:34 | just want you to know that we've done |
| 00:00:32 | 00:00:36 | hundreds of websites and we can make |
| 00:00:34 | 00:00:38 | sure that you're um |
| 00:00:36 | 00:00:40 | you keep a steady flow |
| 00:00:38 | 00:00:42 | of leads coming in and that you actually |
| 00:00:40 | 00:00:45 | dominate your region but what is it that |
| 00:00:42 | 00:00:47 | goes into a website that causes it to to |
| 00:00:45 | 00:00:49 | be better right why is it that some |
| 00:00:47 | 00:00:50 | websites are so terrible compared to the |
| 00:00:49 | 00:00:52 | others i just want to show you a couple |
| 00:00:50 | 00:00:54 | of the websites that we do so we built |
| 00:00:52 | 00:00:56 | country creek builders um and he is |
| 00:00:54 | 00:00:59 | swimming |
| 00:00:56 | 00:01:02 | in basement jobs bathrooms kitchens he |
| 00:00:59 | 00:01:04 | is absolutely dominating um another |
| 00:01:02 | 00:01:06 | company that we have here uh we've got |
| 00:01:04 | 00:01:09 | landmark exteriors another company that |
| 00:01:06 | 00:01:11 | we're having phenomenal results with and |
| 00:01:09 | 00:01:14 | he does roofing siding decks and |
| 00:01:11 | 00:01:15 | exteriors if you need an exteriors |
| 00:01:14 | 00:01:17 | website or if you're looking to drive |
| 00:01:15 | 00:01:20 | leads with google ads and whatnot we |
| 00:01:17 | 00:01:23 | will build you a fantastik website that |
| 00:01:20 | 00:01:25 | not only ranks for these individual |
| 00:01:23 | 00:01:28 | pages and keywords but shows off your |
| 00:01:25 | 00:01:30 | work in a compelling way and it loads |
| 00:01:28 | 00:01:32 | quick and it actually works we have some |
| 00:01:30 | 00:01:34 | of the best construction websites out |
| 00:01:32 | 00:01:36 | there and they rank for seo and we build |
| 00:01:34 | 00:01:38 | ads that will actually convert |
| 00:01:36 | 00:01:40 | we've got another guy here we've got |
| 00:01:38 | 00:01:42 | actually quite a few of them um you know |
| 00:01:40 | 00:01:44 | we've got uh |
| 00:01:42 | 00:01:48 | new spaces remodeling a great design |
| 00:01:44 | 00:01:51 | build remodeler and boy this customer |
| 00:01:48 | 00:01:53 | you know we show off their fantastik |
| 00:01:51 | 00:01:55 | work we have a whole project gallery |
| 00:01:53 | 00:01:56 | system where you can see what they've |
| 00:01:55 | 00:01:58 | done you can check out their kitchens |
| 00:01:56 | 00:02:00 | their bathrooms and as you get into |
| 00:01:58 | 00:02:02 | bathrooms you can click through and see |
| 00:02:00 | 00:02:03 | each individual thing so not only do we |
| 00:02:02 | 00:02:05 | have this little system to show off |
| 00:02:03 | 00:02:06 | their work and all the befores and |
| 00:02:05 | 00:02:08 | afters |
| 00:02:06 | 00:02:09 | but we also help them with their video |
| 00:02:08 | 00:02:11 | and we'll get into that that's super |
| 00:02:09 | 00:02:12 | important so i just want to show you |
| 00:02:11 | 00:02:14 | we're credible not only do their |
| 00:02:12 | 00:02:16 | websites look really nice and show off |
| 00:02:14 | 00:02:18 | their work and build trust and |
| 00:02:16 | 00:02:19 | credibility um |
| 00:02:18 | 00:02:22 | which causes people to take a step with |
| 00:02:19 | 00:02:25 | them but we also use advertising |
| 00:02:22 | 00:02:27 | to dominate and create tons and tons of |
| 00:02:25 | 00:02:31 | leads for them and and not only just any |
| 00:02:27 | 00:02:33 | leads but the ability to genuinely drive |
| 00:02:31 | 00:02:35 | high converting leads um so whether |
| 00:02:33 | 00:02:38 | you're a really simple operation in fact |
| 00:02:35 | 00:02:40 | we do this with imperial seal is another |
| 00:02:38 | 00:02:42 | one this is a seal coating company |
| 00:02:40 | 00:02:43 | they get kind of a cool little thing |
| 00:02:42 | 00:02:46 | going here with their residential |
| 00:02:43 | 00:02:48 | properties just very simple before and |
| 00:02:46 | 00:02:51 | after call to action but it's our |
| 00:02:48 | 00:02:54 | advertising and are remarketing and are |
| 00:02:51 | 00:02:56 | targeting with google ads is what really |
| 00:02:54 | 00:02:58 | helps them um dominate we've got |
| 00:02:56 | 00:03:00 | christian brothers |
| 00:02:58 | 00:03:02 | cbc twin cities this is another client |
| 00:03:00 | 00:03:06 | of ours that we have just absolutely |
| 00:03:02 | 00:03:08 | swimming in foundation work so their |
| 00:03:06 | 00:03:10 | foundation business because you get here |
| 00:03:08 | 00:03:12 | and you want to you trust them you see |
| 00:03:10 | 00:03:14 | their reviews you see their work there's |
| 00:03:12 | 00:03:15 | an organization they rank for all the |
| 00:03:14 | 00:03:18 | keywords that they actually need so |
| 00:03:15 | 00:03:19 | foundation repair is a big one and we |
| 00:03:18 | 00:03:21 | get them back links to their foundation |
| 00:03:19 | 00:03:24 | repair pages and the whole thing is |
| 00:03:21 | 00:03:27 | really built to show off their work to |
| 00:03:24 | 00:03:29 | rank an seo to cause conversions to |
| 00:03:27 | 00:03:31 | happen um or you might even like we've |
| 00:03:29 | 00:03:33 | got barefoot lawn and snow if you're a |
| 00:03:31 | 00:03:35 | lawn care business these guys are out of |
| 00:03:33 | 00:03:37 | rochester minnesota and i tell you what |
| 00:03:35 | 00:03:40 | this is a simple site that has |
| 00:03:37 | 00:03:42 | absolutely transformed his life |
| 00:03:40 | 00:03:44 | this along with our |
| 00:03:42 | 00:03:46 | google ads has |
| 00:03:44 | 00:03:47 | really gotten him to a point where he's |
| 00:03:46 | 00:03:49 | able to |
| 00:03:47 | 00:03:50 | just be swimming in new business having |
| 00:03:49 | 00:03:52 | a ton |
| 00:03:50 | 00:03:55 | of success another guy would be |
| 00:03:52 | 00:03:56 | fredrickson masonry this guy we have him |
| 00:03:55 | 00:03:59 | swimming |
| 00:03:56 | 00:04:01 | in chimney repair business so we use |
| 00:03:59 | 00:04:02 | google ads and he has a ton of google |
| 00:04:01 | 00:04:05 | reviews that's one of the main things we |
| 00:04:02 | 00:04:06 | had him focus on and then we do some seo |
| 00:04:05 | 00:04:08 | copywriting in there so it actually |
| 00:04:06 | 00:04:10 | converts |
| 00:04:08 | 00:04:13 | we've built fredrickson |
| 00:04:10 | 00:04:14 | contracting which is |
| 00:04:13 | 00:04:16 | i just toked to him the other day he's |
| 00:04:14 | 00:04:18 | like rob ever since we got our new |
| 00:04:16 | 00:04:20 | website and you set up our system we |
| 00:04:18 | 00:04:22 | have so much business and such better |
| 00:04:20 | 00:04:24 | business than we've ever had before and |
| 00:04:22 | 00:04:25 | it's because we have |
| 00:04:24 | 00:04:27 | the ability to rank for multiple |
| 00:04:25 | 00:04:29 | keywords so he can rank for kitchen |
| 00:04:27 | 00:04:31 | remodeling basement remodeling we can |
| 00:04:29 | 00:04:34 | show off his work we can show off his |
| 00:04:31 | 00:04:36 | reviews like he's built to actually |
| 00:04:34 | 00:04:37 | convert rather than just be set up so |
| 00:04:36 | 00:04:38 | what is it that actually causes this i'm |
| 00:04:37 | 00:04:40 | gonna dive right into it guys i just |
| 00:04:38 | 00:04:42 | wanted to show you that we are credible |
| 00:04:40 | 00:04:44 | we do this so number one the number one |
| 00:04:42 | 00:04:46 | thing that you can do is you can focus |
| 00:04:44 | 00:04:48 | on clarity of your messaging okay when |
| 00:04:46 | 00:04:50 | you get to a website it cannot be |
| 00:04:48 | 00:04:52 | muddled you have to understand exactly |
| 00:04:50 | 00:04:53 | what's going on for your customers right |
| 00:04:52 | 00:04:55 | when they get there that messaging can't |
| 00:04:53 | 00:04:57 | be weird it's fredrickson contracting |
| 00:04:55 | 00:05:00 | minnesota south metro twin cities |
| 00:04:57 | 00:05:02 | remodeler we're not your typical design |
| 00:05:00 | 00:05:04 | build remodeler we're a carpentry first |
| 00:05:02 | 00:05:06 | remodeler what does carpentry first mean |
| 00:05:04 | 00:05:07 | it means value you build your ideas we |
| 00:05:06 | 00:05:09 | connect you to the most competitive |
| 00:05:07 | 00:05:11 | suppliers and then we transform your |
| 00:05:09 | 00:05:13 | home usually for a much lower investment |
| 00:05:11 | 00:05:15 | than the typical design build ferns in |
| 00:05:13 | 00:05:18 | the twin cities that |
| 00:05:15 | 00:05:21 | i work so hard to identify |
| 00:05:18 | 00:05:22 | that process and system for him versus |
| 00:05:21 | 00:05:24 | some of my other clients who are |
| 00:05:22 | 00:05:27 | definitely a lot different right so |
| 00:05:24 | 00:05:29 | kitchen room or country creek here he's |
| 00:05:27 | 00:05:32 | a designer so country creek remo or |
| 00:05:29 | 00:05:34 | builders south metro twin cities |
| 00:05:32 | 00:05:36 | what we really wanted to do is we want |
| 00:05:34 | 00:05:38 | to do basement finishing so we worked |
| 00:05:36 | 00:05:40 | really hard but you notike this very |
| 00:05:38 | 00:05:41 | clear country creek builders south metro |
| 00:05:40 | 00:05:43 | twin cities |
| 00:05:41 | 00:05:44 | home and commercial remodeling |
| 00:05:43 | 00:05:47 | contractor i know exactly what's going |
| 00:05:44 | 00:05:48 | on the messaging is clear you get it but |
| 00:05:47 | 00:05:50 | if you don't have those clear words |
| 00:05:48 | 00:05:52 | right off the bat it's not going to work |
| 00:05:50 | 00:05:55 | so that's number one number two there |
| 00:05:52 | 00:05:56 | should be an authentik looking field and |
| 00:05:55 | 00:05:57 | great branding when you get to your |
| 00:05:56 | 00:05:59 | website it shouldn't look like it was |
| 00:05:57 | 00:06:02 | just made in southeast asia with stok |
| 00:05:59 | 00:06:04 | photography it should actually look like |
| 00:06:02 | 00:06:07 | you this is his actual work here in |
| 00:06:04 | 00:06:09 | minneapolis and when you get to a |
| 00:06:07 | 00:06:10 | website and it's branded and the colors |
| 00:06:09 | 00:06:11 | and the imagery and everything is done |
| 00:06:10 | 00:06:13 | to |
| 00:06:11 | 00:06:15 | their own look and feel and it's |
| 00:06:13 | 00:06:16 | authentik |
| 00:06:15 | 00:06:18 | what you're gonna find is that people |
| 00:06:16 | 00:06:20 | are much more likely to choose you |
| 00:06:18 | 00:06:23 | because it's not just nonsense that it's |
| 00:06:20 | 00:06:25 | a huge deal you've got to make sure that |
| 00:06:23 | 00:06:28 | your website has an authentik look and |
| 00:06:25 | 00:06:29 | feel to it rather than looking so stok |
| 00:06:28 | 00:06:32 | and then the everything this is from |
| 00:06:29 | 00:06:32 | don't choose a template get custom |
| 00:06:32 | 00:06:34 | and it doesn't have to be super |
| 00:06:32 | 00:06:36 | expensive either so that's number two is |
| 00:06:34 | 00:06:39 | look authentik and get good branding |
| 00:06:36 | 00:06:41 | branding means a good logo with colors |
| 00:06:39 | 00:06:43 | you know secondary colors and and off |
| 00:06:41 | 00:06:45 | colors and then you get typography that |
| 00:06:43 | 00:06:46 | makes sense and it's coherent you know |
| 00:06:45 | 00:06:48 | there should be an organized structure |
| 00:06:46 | 00:06:50 | to the whole thing when you get in there |
| 00:06:48 | 00:06:53 | you really want to make sure that your |
| 00:06:50 | 00:06:54 | your fonts your colors and everything is |
| 00:06:53 | 00:06:56 | playing well with each other that |
| 00:06:54 | 00:06:58 | there's a coherence with what you're |
| 00:06:56 | 00:07:01 | doing um and you'll see i think that we |
| 00:06:58 | 00:07:03 | just do a fantastik i know we do |
| 00:07:01 | 00:07:05 | it these people |
| 00:07:03 | 00:07:07 | they're making a lot of money because of |
| 00:07:05 | 00:07:09 | this so we just want you to know that |
| 00:07:07 | 00:07:11 | that's a big deal number three is you |
| 00:07:09 | 00:07:12 | want to build credibility and trust with |
| 00:07:11 | 00:07:15 | reviews |
| 00:07:12 | 00:07:17 | and examples of your work number three |
| 00:07:15 | 00:07:19 | reviews and examples of your work now |
| 00:07:17 | 00:07:22 | this this guy we're getting new reviews |
| 00:07:19 | 00:07:24 | going but um i should be able to come to |
| 00:07:22 | 00:07:26 | your website hit reviews and see your |
| 00:07:24 | 00:07:28 | house reviews your google reviews not |
| 00:07:26 | 00:07:31 | only that but if you can you want to |
| 00:07:28 | 00:07:33 | expand this into a bigger situation |
| 00:07:31 | 00:07:35 | where not only the google reviews here |
| 00:07:33 | 00:07:37 | but maybe what you do is you have client |
| 00:07:35 | 00:07:38 | reviews and client testimonials so |
| 00:07:37 | 00:07:41 | that's something that we've been doing |
| 00:07:38 | 00:07:43 | on each sub page here for um for example |
| 00:07:41 | 00:07:45 | for country creek builders we've got |
| 00:07:43 | 00:07:47 | videos so we will go out and film videos |
| 00:07:45 | 00:07:48 | for people if you're in the city |
| 00:07:47 | 00:07:49 | if you're in the twin cities we can do |
| 00:07:48 | 00:07:52 | this for you if you're somewhere else we |
| 00:07:49 | 00:07:55 | can collaborate with you but get clients |
| 00:07:52 | 00:07:57 | telling about their stories |
| 00:07:55 | 00:08:00 | was completely unfinished basement space |
| 00:07:57 | 00:08:02 | it had served our family well for years |
| 00:08:00 | 00:08:03 | we show the payoff right away the before |
| 00:08:02 | 00:08:04 | and after right away get that on your |
| 00:08:03 | 00:08:07 | website because you can use it in |
| 00:08:04 | 00:08:08 | multiple places but if you don't show |
| 00:08:07 | 00:08:11 | off your work so here's all the videos |
| 00:08:08 | 00:08:13 | of his work for basements um and it's |
| 00:08:11 | 00:08:15 | absolutely stunning what will happen as |
| 00:08:13 | 00:08:17 | you go through here and when you see |
| 00:08:15 | 00:08:19 | the examples of their work that they've |
| 00:08:17 | 00:08:21 | done that is going to cause people to |
| 00:08:19 | 00:08:25 | trust you so customer reviews customer |
| 00:08:21 | 00:08:26 | testimonials and um and then the work |
| 00:08:25 | 00:08:28 | that you've done is what's going to |
| 00:08:26 | 00:08:30 | cause people to trust you and see you as |
| 00:08:28 | 00:08:31 | credible they're going to take a step |
| 00:08:30 | 00:08:33 | with you and you go to feedback wrench |
| 00:08:31 | 00:08:35 | which is my website um a couple of |
| 00:08:33 | 00:08:37 | things number one you're going to see |
| 00:08:35 | 00:08:39 | all of our reviews get loaded up right |
| 00:08:37 | 00:08:41 | away so we have 89 i think i just got my |
| 00:08:39 | 00:08:44 | 90th five-star review for our company |
| 00:08:41 | 00:08:45 | which we're super proud of um and if you |
| 00:08:44 | 00:08:47 | go to reviews you can see reviews but |
| 00:08:45 | 00:08:49 | here you're going to see what goes into |
| 00:08:47 | 00:08:50 | a high converting website and that's |
| 00:08:49 | 00:08:52 | kind of what i'm reading off of or |
| 00:08:50 | 00:08:55 | working off of you have does it look |
| 00:08:52 | 00:08:56 | good does it say the right things and |
| 00:08:55 | 00:08:58 | then how do you build credibility |
| 00:08:56 | 00:09:00 | there's three major ways you build |
| 00:08:58 | 00:09:01 | credibility customer reviews customer |
| 00:09:00 | 00:09:03 | testimonials and examples of your work |
| 00:09:01 | 00:09:06 | so that is number three you've got to |
| 00:09:03 | 00:09:07 | build credibility with trust and reviews |
| 00:09:06 | 00:09:10 | or build trust and credibility with |
| 00:09:07 | 00:09:13 | reviews and examples of your work number |
| 00:09:10 | 00:09:15 | four you gotta focus on local |
| 00:09:13 | 00:09:17 | seo okay so if i were to just jump on |
| 00:09:15 | 00:09:22 | here what you need to know is that |
| 00:09:17 | 00:09:23 | remodelers near me you get a shortcut to |
| 00:09:22 | 00:09:25 | dominate that other people don't so you |
| 00:09:23 | 00:09:27 | have google ads up here which is super |
| 00:09:25 | 00:09:29 | competitive on some of these keywords |
| 00:09:27 | 00:09:32 | and then what you have is you have the |
| 00:09:29 | 00:09:35 | google my business this local is |
| 00:09:32 | 00:09:37 | everything local google my business is |
| 00:09:35 | 00:09:39 | where you can win and we know we have a |
| 00:09:37 | 00:09:41 | strategy that works to get you ranking |
| 00:09:39 | 00:09:43 | really high on that and you kind of |
| 00:09:41 | 00:09:45 | start with a good website your google my |
| 00:09:43 | 00:09:46 | business then you get as many reviews as |
| 00:09:45 | 00:09:48 | you can you build out your website as |
| 00:09:46 | 00:09:50 | deep as you can you have a services |
| 00:09:48 | 00:09:51 | system i'll hit on that in a second |
| 00:09:50 | 00:09:53 | eventually what you want is you need |
| 00:09:51 | 00:09:55 | more backlinks to your website you need |
| 00:09:53 | 00:09:56 | location pages you need services pages |
| 00:09:55 | 00:09:59 | there's a bunch that goes into it but at |
| 00:09:56 | 00:10:01 | its most basic you just need to focus on |
| 00:09:59 | 00:10:04 | this google my business and the thing |
| 00:10:01 | 00:10:05 | you can do that that will work no matter |
| 00:10:04 | 00:10:07 | what whether you work with a firm or do |
| 00:10:05 | 00:10:09 | it on yourself get reviews from as many |
| 00:10:07 | 00:10:10 | people as you can here's a quick tip i |
| 00:10:09 | 00:10:12 | don't want to belabor this i'm going to |
| 00:10:10 | 00:10:14 | move on to the next point |
| 00:10:12 | 00:10:15 | but we get it getting reviews for |
| 00:10:14 | 00:10:16 | construction is hard and the reason why |
| 00:10:15 | 00:10:19 | it's hard |
| 00:10:16 | 00:10:21 | it's okay it's hard because you're going |
| 00:10:19 | 00:10:23 | to the well so many times the trust well |
| 00:10:21 | 00:10:24 | many times throughout the project |
| 00:10:23 | 00:10:26 | because you're doing a difficult thing |
| 00:10:24 | 00:10:28 | you're doing construction construction |
| 00:10:26 | 00:10:29 | is not easy so it makes sense that by |
| 00:10:28 | 00:10:31 | the time you're done you kind of tiptoe |
| 00:10:29 | 00:10:32 | out the front door the customer's happy |
| 00:10:31 | 00:10:34 | with what they want you don't want to |
| 00:10:32 | 00:10:36 | disrupt it if you were to ask like is |
| 00:10:34 | 00:10:37 | there anything else i can do for you |
| 00:10:36 | 00:10:39 | they probably bring up five more things |
| 00:10:37 | 00:10:41 | because it's an unending like well i |
| 00:10:39 | 00:10:43 | guess this could be smoother that tile's |
| 00:10:41 | 00:10:44 | a little off or whatever it is right so |
| 00:10:43 | 00:10:46 | i understand that a lot of times you |
| 00:10:44 | 00:10:48 | don't want to go back to it but if you |
| 00:10:46 | 00:10:51 | build the expectation |
| 00:10:48 | 00:10:53 | and and cause them to really like you |
| 00:10:51 | 00:10:55 | eventually you can just send them a text |
| 00:10:53 | 00:10:56 | and say hey it would mean so much to us |
| 00:10:55 | 00:10:58 | if you gave a google review that says |
| 00:10:56 | 00:11:00 | that we actually remodeled your basement |
| 00:10:58 | 00:11:02 | we did your patio and that you like it i |
| 00:11:00 | 00:11:04 | know that this is a process and if you |
| 00:11:02 | 00:11:05 | frame up the process of construction to |
| 00:11:04 | 00:11:07 | people they get it that this is not |
| 00:11:05 | 00:11:08 | something that's easy there's going to |
| 00:11:07 | 00:11:10 | be change orders there's going to be |
| 00:11:08 | 00:11:13 | difficulties you can get more reviews |
| 00:11:10 | 00:11:14 | but that's huge focus on local search |
| 00:11:13 | 00:11:16 | that is the number one thing for you |
| 00:11:14 | 00:11:18 | number five get professional photos in |
| 00:11:16 | 00:11:20 | your gear and hats okay i can't |
| 00:11:18 | 00:11:22 | emphasize this enough this is probably |
| 00:11:20 | 00:11:24 | more home services than anything but you |
| 00:11:22 | 00:11:26 | know when it came to frederickson |
| 00:11:24 | 00:11:28 | contracting here he's a great guy i told |
| 00:11:26 | 00:11:30 | him grab a shirt and let's go get a |
| 00:11:28 | 00:11:32 | picture you for crying all out it's part |
| 00:11:30 | 00:11:34 | of that authentik look and feel like |
| 00:11:32 | 00:11:36 | let's actually make your stuff look like |
| 00:11:34 | 00:11:38 | you right another example that we did |
| 00:11:36 | 00:11:39 | this for was there was applied power the |
| 00:11:38 | 00:11:41 | site's not quite done yet we're still |
| 00:11:39 | 00:11:43 | doing it you know they don't have they |
| 00:11:41 | 00:11:45 | have a big warehouse with a bunch of |
| 00:11:43 | 00:11:46 | warehouse stuff we made some shirts and |
| 00:11:45 | 00:11:48 | some hats and threw some shirts on some |
| 00:11:46 | 00:11:49 | people and then we went and did some |
| 00:11:48 | 00:11:51 | photography for them and that |
| 00:11:49 | 00:11:53 | photography makes it so that we have |
| 00:11:51 | 00:11:56 | some some clear stuff we just |
| 00:11:53 | 00:11:57 | get some professional photography um |
| 00:11:56 | 00:11:58 | another example of this would be we've |
| 00:11:57 | 00:12:01 | got um |
| 00:11:58 | 00:12:05 | oh what is it we've got all |
| 00:12:01 | 00:12:07 | oh albright home services these guys |
| 00:12:05 | 00:12:08 | threw some shirts on got their truck you |
| 00:12:07 | 00:12:10 | know get in front of your truck and take |
| 00:12:08 | 00:12:12 | some cool photos and what'll happen is |
| 00:12:10 | 00:12:14 | you will start to get um so this is him |
| 00:12:12 | 00:12:17 | on the phone he's actually there here's |
| 00:12:14 | 00:12:18 | a photo of him and his sons |
| 00:12:17 | 00:12:20 | here's them actually doing the windows |
| 00:12:18 | 00:12:22 | and as you go through this you're gonna |
| 00:12:20 | 00:12:25 | find that by having good imagery with |
| 00:12:22 | 00:12:27 | you and your team you just genuinely |
| 00:12:25 | 00:12:28 | your site's gonna look better |
| 00:12:27 | 00:12:30 | everything's gonna look better so just |
| 00:12:28 | 00:12:32 | get some imagery that works |
| 00:12:30 | 00:12:34 | um it's huge |
| 00:12:32 | 00:12:37 | it really enhances your website um |
| 00:12:34 | 00:12:39 | that's a huge tip go do that hire us to |
| 00:12:37 | 00:12:41 | do if you're local here but otherwise |
| 00:12:39 | 00:12:44 | other people can number six build a |
| 00:12:41 | 00:12:46 | robust service page system okay so every |
| 00:12:44 | 00:12:48 | service that you have needs to have its |
| 00:12:46 | 00:12:50 | own page this is a great example of it |
| 00:12:48 | 00:12:52 | right window cleaning gutter cleaning |
| 00:12:50 | 00:12:55 | gutter covers roof heat cables pressure |
| 00:12:52 | 00:12:56 | and soft watching each one of these look |
| 00:12:55 | 00:12:58 | different they're optimized for seo |
| 00:12:56 | 00:13:00 | different they will communicate to |
| 00:12:58 | 00:13:03 | google my business |
| 00:13:00 | 00:13:05 | what you do and it will help you rank |
| 00:13:03 | 00:13:07 | for more keywords you know when we're in |
| 00:13:05 | 00:13:09 | the remodelers here you got to have a |
| 00:13:07 | 00:13:12 | service page for each type of service |
| 00:13:09 | 00:13:15 | kitchens bathrooms and basements all get |
| 00:13:12 | 00:13:16 | their own additions commercial jobs they |
| 00:13:15 | 00:13:19 | all get their own pages and the reason |
| 00:13:16 | 00:13:21 | why so here on an exteriors right we're |
| 00:13:19 | 00:13:23 | going to show you services all services |
| 00:13:21 | 00:13:24 | there's an all services page then as you |
| 00:13:23 | 00:13:27 | come through you've got exterior |
| 00:13:24 | 00:13:29 | painting decks siding roofing we've got |
| 00:13:27 | 00:13:31 | it up in the menu or the navigation |
| 00:13:29 | 00:13:33 | we've got it on this page we've got it |
| 00:13:31 | 00:13:35 | down here in the footer throughout the |
| 00:13:33 | 00:13:37 | entire website we have it sprinkled |
| 00:13:35 | 00:13:39 | throughout in fact i usually put a ui |
| 00:13:37 | 00:13:41 | really top so that we're communicating |
| 00:13:39 | 00:13:44 | what is the most important thing that we |
| 00:13:41 | 00:13:46 | do we do these services and you can hop |
| 00:13:44 | 00:13:48 | through each one of these and by having |
| 00:13:46 | 00:13:50 | a page for each one of them so this |
| 00:13:48 | 00:13:53 | siding siding and exterior remodels |
| 00:13:50 | 00:13:55 | right that's different than roof repair |
| 00:13:53 | 00:13:57 | and if you don't have a page for each |
| 00:13:55 | 00:13:59 | one of these you're not going to rank um |
| 00:13:57 | 00:14:02 | again new spaces for example they do a |
| 00:13:59 | 00:14:04 | great job of this we've got a couple |
| 00:14:02 | 00:14:05 | other guys here that i think are are |
| 00:14:04 | 00:14:08 | worth looking at we've got logan |
| 00:14:05 | 00:14:10 | construction this is another um you know |
| 00:14:08 | 00:14:12 | they do |
| 00:14:10 | 00:14:15 | decks and exterior and remodels window |
| 00:14:12 | 00:14:17 | replacement right so what we do here is |
| 00:14:15 | 00:14:20 | by having each page have its own |
| 00:14:17 | 00:14:22 | set of images and it's optimized for the |
| 00:14:20 | 00:14:24 | sub landing page you're going to rank |
| 00:14:22 | 00:14:26 | for more keywords if you don't do that |
| 00:14:24 | 00:14:28 | it's incredibly hard to rank for more |
| 00:14:26 | 00:14:31 | keywords but also if you run google ads |
| 00:14:28 | 00:14:33 | to these you get a thing where your |
| 00:14:31 | 00:14:35 | search terms so if you run for window |
| 00:14:33 | 00:14:36 | company near me or window replacement |
| 00:14:35 | 00:14:39 | versus roofing |
| 00:14:36 | 00:14:40 | if you have that sub ad group and google |
| 00:14:39 | 00:14:42 | ads have its own landing page that's |
| 00:14:40 | 00:14:45 | hyper optimized for it when you have a |
| 00:14:42 | 00:14:47 | keyword and the ad and the landing page |
| 00:14:45 | 00:14:49 | have a super relevance between each |
| 00:14:47 | 00:14:52 | other you get a high google ad rank |
| 00:14:49 | 00:14:54 | which dramatikally lowers your cost per |
| 00:14:52 | 00:14:56 | click and it will increase your |
| 00:14:54 | 00:14:58 | conversion because google thinks it's |
| 00:14:56 | 00:15:00 | good and it actually is good so the |
| 00:14:58 | 00:15:01 | these service pages are enormous not |
| 00:15:00 | 00:15:04 | only do you want to have these pages but |
| 00:15:01 | 00:15:06 | as you blog throughout your website you |
| 00:15:04 | 00:15:08 | want to point to these core websites |
| 00:15:06 | 00:15:10 | your home page and these sub services |
| 00:15:08 | 00:15:12 | pages end up being your most important |
| 00:15:10 | 00:15:14 | pages throughout your entire website and |
| 00:15:12 | 00:15:16 | that's that next tip so number six was |
| 00:15:14 | 00:15:18 | build a robust service page so that you |
| 00:15:16 | 00:15:20 | can actually see all the services that |
| 00:15:18 | 00:15:22 | you do and and we can do this for you |
| 00:15:20 | 00:15:24 | right we really make this easy now |
| 00:15:22 | 00:15:26 | number seven you need clear and |
| 00:15:24 | 00:15:28 | compelling calls to action |
| 00:15:26 | 00:15:29 | right so as you go through this website |
| 00:15:28 | 00:15:30 | we have get a quote |
| 00:15:29 | 00:15:32 | call |
| 00:15:30 | 00:15:34 | get a quote call |
| 00:15:32 | 00:15:36 | as you scroll down you'll see them again |
| 00:15:34 | 00:15:38 | see reviews that's a call to action and |
| 00:15:36 | 00:15:41 | we have schedule a consultation so no |
| 00:15:38 | 00:15:44 | matter where you are we are not very far |
| 00:15:41 | 00:15:46 | away from getting a click and a review |
| 00:15:44 | 00:15:48 | and book a consultation when you get to |
| 00:15:46 | 00:15:52 | the home page it's all over the place |
| 00:15:48 | 00:15:54 | right get it get a quote see reviews get |
| 00:15:52 | 00:15:56 | a quote right here um |
| 00:15:54 | 00:15:58 | as you go through this we have more and |
| 00:15:56 | 00:16:00 | more of them you have to have clear and |
| 00:15:58 | 00:16:02 | compelling calls to action you want to |
| 00:16:00 | 00:16:04 | repeat them throughout the page so that |
| 00:16:02 | 00:16:06 | they see what's going on you should |
| 00:16:04 | 00:16:09 | never be very far away from a clean get |
| 00:16:06 | 00:16:10 | a quote make it simple have your contact |
| 00:16:09 | 00:16:12 | information there too because some |
| 00:16:10 | 00:16:14 | people just want to call you right so |
| 00:16:12 | 00:16:15 | make sure that you focus on those clear |
| 00:16:14 | 00:16:17 | and compelling calls to action that's |
| 00:16:15 | 00:16:19 | number seven and then number eight you |
| 00:16:17 | 00:16:21 | gotta get remarketing going okay so |
| 00:16:19 | 00:16:23 | here's what remarketing is we install |
| 00:16:21 | 00:16:25 | the google and facebook linkedin and |
| 00:16:23 | 00:16:27 | even tiktok pixel so that once you've |
| 00:16:25 | 00:16:28 | been to your website we can create an |
| 00:16:27 | 00:16:30 | audience out of those people once |
| 00:16:28 | 00:16:32 | they're an audience in google we can |
| 00:16:30 | 00:16:35 | create a thing where we would run ads |
| 00:16:32 | 00:16:36 | here's an example of some remarketing |
| 00:16:35 | 00:16:38 | ads that we do for an accountant an |
| 00:16:36 | 00:16:40 | accountant we're doing this right now |
| 00:16:38 | 00:16:43 | right so he's in miami we fix your bad |
| 00:16:40 | 00:16:45 | bookkeeping right get an s corp and |
| 00:16:43 | 00:16:46 | these will show up on facebook they'll |
| 00:16:45 | 00:16:49 | show up on google display they'll show |
| 00:16:46 | 00:16:50 | up on linkedin and we're able to do |
| 00:16:49 | 00:16:53 | remarketing so if people have already |
| 00:16:50 | 00:16:55 | been to your website we can show up and |
| 00:16:53 | 00:16:57 | show them things right another thing |
| 00:16:55 | 00:16:59 | that you'll want to know is that youtube |
| 00:16:57 | 00:17:02 | remarketing bumper ads are super |
| 00:16:59 | 00:17:03 | powerful okay we love doing youtube |
| 00:17:02 | 00:17:05 | bumper ads here's an example of a |
| 00:17:03 | 00:17:07 | youtube bumper ad and i'll be done i'm |
| 00:17:05 | 00:17:09 | telling you guys if you do these simple |
| 00:17:07 | 00:17:10 | things you're going to have a high |
| 00:17:09 | 00:17:12 | converting website we can do them for |
| 00:17:10 | 00:17:14 | you we're pretty affordable when you go |
| 00:17:12 | 00:17:17 | to our pricing page here it's either 25 |
| 00:17:14 | 00:17:20 | 55 75 or 9 500 bucks we have payment |
| 00:17:17 | 00:17:22 | pricing plans or payment options where |
| 00:17:20 | 00:17:24 | you can pay us monthly we will do all |
| 00:17:22 | 00:17:26 | the writing we get you set up but here's |
| 00:17:24 | 00:17:29 | an example of really simple bumper ads |
| 00:17:26 | 00:17:31 | so here's a really simple bumper ad |
| 00:17:29 | 00:17:32 | we're lonsdale autoworks and we're just |
| 00:17:31 | 00:17:36 | a couple of minutes down the road from |
| 00:17:32 | 00:17:37 | newpreg elko newmarket vaseline 35w when |
| 00:17:36 | 00:17:40 | you need brakes oil changes tire |
| 00:17:37 | 00:17:41 | alignments or major auto repairs check |
| 00:17:40 | 00:17:43 | us out at |
| 00:17:41 | 00:17:45 | lawnsdaleautoworksinc.com that's |
| 00:17:43 | 00:17:47 | lawnsdaleautoworksinc.com |
| 00:17:45 | 00:17:48 | so super simple and then we come down |
| 00:17:47 | 00:17:50 | here here's another accountant these are |
| 00:17:48 | 00:17:51 | just some quick examples that we have |
| 00:17:50 | 00:17:54 | but i'm telling you you own a small |
| 00:17:51 | 00:17:56 | business don't settle for a typical tax |
| 00:17:54 | 00:17:57 | preparer at the end of the year or doing |
| 00:17:56 | 00:17:59 | it yourself connect with us here at |
| 00:17:57 | 00:18:01 | passageway financial out of the north |
| 00:17:59 | 00:18:03 | metro twin cities |
| 00:18:01 | 00:18:04 | anyways guys you get that remarketing |
| 00:18:03 | 00:18:05 | going you show those to people who've |
| 00:18:04 | 00:18:06 | been on your website what you're gonna |
| 00:18:05 | 00:18:08 | do is you're gonna you're gonna close |
| 00:18:06 | 00:18:10 | more because most people don't take a |
| 00:18:08 | 00:18:12 | step right away most people do some |
| 00:18:10 | 00:18:13 | homework look around take a step away |
| 00:18:12 | 00:18:15 | from it and then come back to it they |
| 00:18:13 | 00:18:17 | usually come back to sites and this |
| 00:18:15 | 00:18:19 | problem solving like 8 to 15 times |
| 00:18:17 | 00:18:20 | depending on how big your project is so |
| 00:18:19 | 00:18:22 | make sure that you do these things |
| 00:18:20 | 00:18:23 | hopefully this is helpful good luck god |
| 00:18:22 | 00:18:26 | bless give us a call here feedback |
| 00:18:23 | 00:18:29 | wrench go to feedbackrench.com or 952 |
| 00:18:26 | 00:18:31 | 200. eight zero seven three that's nine |
| 00:18:29 | 00:18:36 | five two two hundred eight zero seven |
| 00:18:31 | 00:18:36 | three we'd love to serve you |
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