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(2023 Google Ads Remarketing Tutorial) Create Audience with Google Tag Manger & Google Ads 2023

Published on: December 6 2022 by FeedbackWrench

In today's digital age, advertising has become an integral part of businesses. One of the most effective ways to reach potential customers is through Google Ads remarketing. In this tutorial, we will guide you through the process of creating an audience with Google Tag Manager for Google Ads in 2023.

Step 1: Setting up Google Tag Manager

- Sign in to Google Tag Manager and create a new container

- Install the Tag Manager code on your website

Step 2: Creating a Remarketing Tag

- Navigate to the Tag Manager dashboard and select Tags

- Click on New and select Google Ads Remarketing Tag

- Fill in the necessary information, such as your Google Ads ID and conversion ID

Step 3: Creating a Remarketing Audience

- Click on Audiences and select New

- Choose Remarketing as the audience type

- Set the rules for your audience, such as the pages visited or actions taken on your website

Step 4: Testing and Publishing

- Test your tags and audience using the Tag Manager Preview mode

- Once you are satisfied with the results, publish your changes to make them live

By following these simple steps, you can create a remarketing audience with Google Tag Manager for Google Ads in 2023. This will help you reach potential customers who have already shown interest in your products or services, increasing the effectiveness of your advertising campaigns. Stay ahead of the game by utilizing the latest technology and techniques in digital marketing.

(2023 Google Ads Remarketing Tutorial) Create Audience with Google Tag Manger & Google Ads 2023

Creating a Remarketing List on Google Ads in 2022

In this article, we will learn how to create a remarketing list out of people who have visited your website on Google Ads. This list can be used for YouTube ads, Google display ads, and even Google search ads.

Steps to Create a Remarketing List:

1. Go to Tools and Settings and select Audience Manager.

2. Create a data source by installing the Google Ads tag or using Google Tag Manager.

3. Set up the Google Ads remarketing tag in Google Tag Manager by adding the conversion ID and enabling the conversion linker on all pages.

4. Create segments by selecting website users who match a rule and prefilling them with visitors in the last 30 days with a membership duration of 14 days.

5. Create multiple segments for different time frames as per your needs.

Additional Tips:

- You can use the remarketing list to either include or exclude visitors while creating an ad.

- You can create segments for different time frames, such as 14, 90, 180, 540 days, or even 30 days, depending on your requirements.

Creating a remarketing list on Google Ads is crucial to target potential customers who have already shown interest in your website. By following the steps mentioned above, you can easily create a remarketing list and use it to create effective ads.

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