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(2023 Google Ads Tutorial) How to Target the Right People with Google Display Ads & Youtube Ads

Published on: December 6 2022 by FeedbackWrench

(2023 Google Ads Tutorial) How to Target the Right People with Google Display Ads & Youtube Ads

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(2023 Google Ads Tutorial) How to Target the Right People with Google Display Ads & Youtube Ads

startTime durationTime text
00:00:00 00:00:03 all right i'm going to show you how to
00:00:02 00:00:05 set up a
00:00:03 00:00:07 an audience of people who are interested
00:00:05 00:00:09 in something in google ads in this
00:00:07 00:00:10 specific case it's going to be for an
00:00:09 00:00:11 accounting business
00:00:10 00:00:13 and we're going to try and make an
00:00:11 00:00:14 audience out of people who are looking
00:00:13 00:00:16 for accounting services and we're going
00:00:14 00:00:19 to do this in the google ad system it's
00:00:16 00:00:20 june 2022 and things have changed just a
00:00:19 00:00:23 little bit so this is going to be how to
00:00:20 00:00:25 do an intent based ad and we're going to
00:00:23 00:00:27 use it for google display ads and
00:00:25 00:00:29 youtube ads and even search ads down the
00:00:27 00:00:31 road but the idea is this is going to be
00:00:29 00:00:33 for people who are searching for these
00:00:31 00:00:35 terms so it's an intense audience which
00:00:33 00:00:37 google sets up and you can intersect
00:00:35 00:00:39 with people it's really smart and then
00:00:37 00:00:40 also people who've searched a keyword so
00:00:39 00:00:42 we're going to dive in here again i'm
00:00:40 00:00:43 rob with feedback wrench there's some
00:00:42 00:00:45 interesting stuff we can do here all
00:00:43 00:00:47 right so i'm assuming you've already set
00:00:45 00:00:49 up a google ad campaign or a google ads
00:00:47 00:00:50 setup and everything and here's what
00:00:49 00:00:52 we're going to do we're going to go to
00:00:50 00:00:54 tools and settings and we're going to go
00:00:52 00:00:56 over to the audience manager okay so
00:00:54 00:00:57 once you're in the audience manager
00:00:56 00:00:59 we're going to hit the plus so we've
00:00:57 00:01:00 already set up our our data segments we
00:00:59 00:01:02 have remarketing in here we're going to
00:01:00 00:01:04 hit plus and we're what we're going to
00:01:02 00:01:06 do is we're going to go to oh wait no
00:01:04 00:01:08 we're going to go to
00:01:06 00:01:09 this is kind of funny what we're going
00:01:08 00:01:11 to do
00:01:09 00:01:13 is we're going to go to custom segments
00:01:11 00:01:14 we're going to hit plus
00:01:13 00:01:16 and
00:01:14 00:01:18 custom segments is what we're looking at
00:01:16 00:01:22 so now in this one i'm going to go i'm
00:01:18 00:01:24 going to say bookkeeping
00:01:22 00:01:26 intent audiences so these are going to
00:01:24 00:01:30 be people who are interested or have
00:01:26 00:01:33 the intention of per purchasing
00:01:30 00:01:34 bookkeeping services okay so you'll
00:01:33 00:01:36 notike here that google has a couple of
00:01:34 00:01:37 different things you have people with
00:01:36 00:01:40 any of these interests or purchase
00:01:37 00:01:42 intentions or you have people who search
00:01:40 00:01:45 for any of these terms on google so you
00:01:42 00:01:47 can create audiences for google ads
00:01:45 00:01:49 google remarketing ads google display
00:01:47 00:01:51 ads or even youtube ads that would
00:01:49 00:01:53 include people and says enter keywords
00:01:51 00:01:55 describing your ideal customers interest
00:01:53 00:01:58 or products and services they are
00:01:55 00:02:00 actively researching to buy
00:01:58 00:02:02 versus if they've just searched the
00:02:00 00:02:03 keywords so what what i would recommend
00:02:02 00:02:05 is we're going to focus on the
00:02:03 00:02:07 intentions now for this is going to be
00:02:05 00:02:10 how to do this for a bookkeeping service
00:02:07 00:02:12 specifically so we're going to type in
00:02:10 00:02:14 bookkeeping
00:02:12 00:02:16 and i bet what'll pop up is bookkeeping
00:02:14 00:02:18 services it's going to think about it so
00:02:16 00:02:19 accounting and bookkeeping course that's
00:02:18 00:02:23 not what i want i want bookkeeping and
00:02:19 00:02:27 accounting services we have uh
00:02:23 00:02:29 this is funny book keeper bookkeeping
00:02:27 00:02:32 bookkeeping or difference between
00:02:29 00:02:36 bookkeeping services i want like
00:02:32 00:02:38 bookkeeping services or bookkeepers
00:02:36 00:02:39 i don't want this to be really loose i
00:02:38 00:02:41 want this to be
00:02:39 00:02:44 accounting accountant bookkeeping
00:02:41 00:02:46 services i want core commercial keywords
00:02:44 00:02:48 that i don't want this to be too broad
00:02:46 00:02:49 um you know difference between
00:02:48 00:02:51 bookkeeper and account i don't really
00:02:49 00:02:54 want that i want people who are really
00:02:51 00:02:57 looking for bookkeeping bookkeeper you
00:02:54 00:03:00 know maybe that's it um
00:02:57 00:03:02 but i would say bookkeepers near me
00:03:00 00:03:04 is a huge one right so bookkeeping
00:03:02 00:03:06 accountant near me bookkeeping
00:03:04 00:03:08 accountant near me
00:03:06 00:03:12 bookkeeper um so we'll just do
00:03:08 00:03:12 bookkeeper near me again
00:03:14 00:03:16 we'll do
00:03:15 00:03:18 difference between bookie so really i
00:03:16 00:03:22 think we've got most of them
00:03:18 00:03:25 now let's just say bookkeeping
00:03:22 00:03:27 services bookkeeping services small
00:03:25 00:03:28 business accounting tax and bookkeeping
00:03:27 00:03:30 service
00:03:28 00:03:32 accounting tax prep bookkeeping services
00:03:30 00:03:34 accounting and bookkeeping services for
00:03:32 00:03:36 small business accounting firm
00:03:34 00:03:38 bookkeeping services and i don't know
00:03:36 00:03:40 we're starting to get into like it's
00:03:38 00:03:42 kind of semantiks here so outsourced
00:03:40 00:03:45 accounting bookkeeping services
00:03:42 00:03:47 small business tax accounting services
00:03:45 00:03:49 now what's beautiful about the
00:03:47 00:03:51 accounting firm bookkeeping services
00:03:49 00:03:52 accounting services and bookkeeping
00:03:51 00:03:54 surveys now here's the difficulty we're
00:03:52 00:03:56 going to create this audience okay and
00:03:54 00:03:58 this audience is going to be able to be
00:03:56 00:04:00 used in youtube ads google ads all sorts
00:03:58 00:04:01 of different things right google display
00:04:00 00:04:03 ads
00:04:01 00:04:05 but you know who else searches for these
00:04:03 00:04:06 services are accountants trying to see
00:04:05 00:04:09 if they rank
00:04:06 00:04:11 so there's a weird deal here where we
00:04:09 00:04:13 don't want accountants and that's one of
00:04:11 00:04:15 the biggest problems with disruptive
00:04:13 00:04:16 marketing versus the true search based
00:04:15 00:04:18 marketing
00:04:16 00:04:21 they both kind of struggle with this but
00:04:18 00:04:23 the idea is is that you will be showing
00:04:21 00:04:26 up for people that might not necessarily
00:04:23 00:04:28 need um these services now what's kind
00:04:26 00:04:30 of interesting is how young this group
00:04:28 00:04:32 is i'm not really sure but this would be
00:04:30 00:04:35 um
00:04:32 00:04:37 this will create an audience
00:04:35 00:04:39 which will be people who are have the
00:04:37 00:04:40 intention of buying bookkeeping services
00:04:39 00:04:42 so
00:04:40 00:04:43 you can do that with all sorts of things
00:04:42 00:04:45 and it's super helpful good luck god
00:04:43 00:04:47 bless if you like the idea of getting
00:04:45 00:04:50 help with advertising reach out to us at
00:04:47 00:04:50 feedbackrench.com

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