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Published on: December 23 2022 by David Cantero

Are you struggling to create high converting Facebook ads? Look no further! In this article, we will discuss 3 important steps to help you run successful Facebook ads.

Step 1: Define Your Target Audience

- Identify your ideal customer demographic (age, gender, location, interests, etc.)

- Use Facebook's audience targeting tools to narrow down your audience

- Consider creating custom audiences based on previous interactions with your brand

Step 2: Create Compelling Ad Content

- Use eye-catching visuals and attention-grabbing headlines

- Use persuasive language and highlight the benefits of your product/service

- Use social proof (customer reviews, testimonials, etc.) to build trust with your audience

Step 3: Monitor and Optimize Your Ads

- Set up conversion tracking to measure the success of your ads

- Continuously test and tweak your ad copy, visuals, and targeting

- Adjust your budget and bidding strategy as needed

By following these 3 important steps, you can create high converting Facebook ads that reach your target audience and drive results for your business. Remember to always monitor and optimize your ads to ensure continued success. Happy advertising!


Welcome back to the final video of this series where we discuss the most crucial element of Facebook advertising, custom conversions. Setting up your custom conversions is essential for capturing leads and making sales online, so let's dive in.

- Custom conversions are crucial for successful Facebook advertising.

- Setting up custom conversions helps Facebook understand your ultimate goal.


- Your landing page leads to an opt-in form, but Facebook wants to know your end goal.

- The ultimate goal is to get the user to the thank you page after they opt-in.

- Setting up custom conversions around these pages is vital.


1. Access ads manager and hit the three lines.

2. Click on custom conversions.

3. Name your custom conversion and input the URL.

4. Set up custom conversions for web class registrants, add to cart, and order complete.

5. Optimize for conversions in the ad set.


- Facebook will show your ads to the most relevant audience.

- Ad cost will be lower because you're leading Facebook to the most important pages.

- You'll capture more leads and make more sales.

Custom conversions are the backbone of Facebook advertising. It's essential to set them up to optimize for conversions and lead Facebook to the most important pages on your website. By doing so, you'll increase your chances of capturing leads and making sales, resulting in a successful Facebook ad campaign.

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