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3 Real Talk Tips Business Tick Tock & Business Youtubers IGNORE!

Published on: December 6 2022 by FeedbackWrench

3 Real Talk Tips Business Tick Tock & Business Youtubers IGNORE!

3 Real Talk Tips Business Tick Tock & Business Youtubers IGNORE!

hey everybody rob satcher from feedback
crunch um
you know what it's the middle of the
winter it's february it sucks but i want
to tok about if you want to grow your
small business what does it actually
take and one of the things i've been
realizing i watch a ton of youtube and
it seems like a lot of people have tons
of advice but not a lot of execution if
you're watching people online whether
they're on tiktok instagram or
youtube they don't have evidence
of their get it done credibility
be very suspicious because
there's a huge difference in telling you
things that are true
and telling you things that will
absolutely get it done in terms of
building starting and growing your own
small business
i have been finding
vast amounts of influencers that want to
give you advice about content creation
about search engine optimization
but all sorts of things that supposedly
will help you become a millionaire be
free enjoy all the benefits of
entrepreneurship
and they're full of crap
they've never gotten results and i'm not
here to
sound negative
i want you to be equipped with a couple
of really important things that i want
you to know
first off
you have to become credible
if you want to grow a small business you
want to be an entrepreneur dog got it
you better get good at solving problems
i believe that the two primary
functions of a entrepreneur
are number one you have to get sales
that means find people that have a
problem that needs solving and intersect
with them and ask them to give you money
to solve their problem and number two
you solve their problem you execute you
actually get that done now let's tok
about why i use the word credibility
there's two forms of credibility one is
the credibility that you have a resume
of work and proof and evidence that you
deliver on these uh promise promises
you've made have you executed
the second part of this is are you
credible in your own mind do you truly
believe and know and understand the
value that you deliver
the problem that you solve in your
unique approach approach of why someone
should choose you
if you
wrap your mind around both of those
things and start to grow in both of
those areas building a resume of
credible outcomes and building your own
internal
conviction around your credibility
you would become unstoppable or you'll
at least be in position to go out and to
start prospecting and to start creating
videos and start going out and doing
more sales and you'll be in position to
grow your business but if you do not
believe that you're credible and you're
faking it till you make it
you will fail i'm not a big advocate of
fake it till you make it i'm a big
advocate and become credible well how
does one become credible if you're
starting a business
it's often good for you to start out in
that business i don't recommend that
folks become entrepreneurs and do a
startup in an area that they've gotten
no results
that they've had
very little
credibility built i i often see on shark
tank where folks will start a restaurant
or what is it gordon ramsay's show i
start a restaurant why because i like
the restaurant industry why because i
love eating at restaurants that's a
terrible reason to start a restaurant
right if if the primary thing that's
getting you involved into a business is
that you like the benefits of it you
should be very suspicious because what
it needs to be is that you understand
what what the the main reason to get
involved into a businesses
is that
you can use it's within your
uh hedgehog concept what do i mean by
that you should get involved in types of
businesses that can leverage your
experience to be excellent at number one
can you be excellent at something do you
know how to actually do this thing well
or can you learn
number two is it something that you can
be passionate about will it will you get
up in the morning and pursue excellence
and pursue the grind
to help people in this area can you be
passionate about it number three can it
drive your economic engine i'm
flabbergasted by how many folks i
intersect with that start businesses
that never play the movie forward about
how difficult it will be to feed your
family on the net profits
have you ever considered how many sales
you're going to have to get in order to
break even
you must do those things so when you're
considering a type of business to start
and and if you think about is it
something that i want to start and
become credible in
number one you have to decide does this
fit my
my hedgehog principle only do things
that meet all three you can drive your
economic engine you can be passionate
about it and you can be excellent at it
you can be good at it if that's true
then pursue it now the second thing is
you have to build credibility the best
way to do that is to start at cheap or
free or
get a job in the industry and do it as
an employee those are the three best
ways how do you build credibility
in order to start a business
you have to either get a job in an
industry and learn from it go work at a
competitor and learn everything about
the competitor does that sound a little
dishonest perhaps but it is not it is a
very surefire way for you to get
credible in the industry so go get a job
at a competitor and learn it for two
years go put that work in two years will
go buy like a fart in the wind it'll be
so quick you won't even know number two
you can start doing it for free
and that means you go find folks that
perhaps have that problem and you pitch
the idea i'm looking to start this
business would you allow me to do this
for cheap or for free and initially do
it for free
get credibility learn from it give it
away for free i started two businesses
and both of them our initial clients we
did it for free
once we did it for free we said what
could we do better we learned from it we
kept improving and eventually i went out
and i showed that person to somebody who
we did it credit
we leveraged that credibility
of delivering the results so you can
start out
finding people that want it for free
show that you delivered the outcome
right not just that you met the minimum
expectation but that you delivered some
benefits that you actually added value
and then you can use that previous that
that number one free sale you did
use the value you delivered there as a
credible result that you got as you go
forward to the next sale
then do it again raise the price a
little bit or do it for free perhaps you
need to do three to five free or very
cheap or very inexpensive customers when
you first start going in order to build
a resume of credibility and once you do
that you know what's gonna happen here's
the credibility it's not just that you
did it it's that you executed well on
time on budget according to the
expectation right did you set and meet a
good expectation and then lastly is was
it valuable and then you have to
understand what was valuable there right
once you do that you will have the tools
needed as you move forward and engage
with new prospects and new sales in
order to connect your credibility here's
what i did for them it doesn't matter
what it cost you can even share that you
did it for cheap or free you can go ask
dylan and tok to him about how i
delivered more leads for them go tok to
this customer about how we were able to
find the best
photos for their family and they enjoyed
them right you want to be a photographer
start for free you want to be a wedding
and then you fast forward that to any
industry build credibility by doing it
for cheaper free one thing at a time and
you're building your resume that's
really what you're doing so those are
the two ways that you have to become
credible in order for you to actually
grow a business now once you start
understanding that you have a resume of
credibility that you can show people and
you are credible internally to yourself
you will then have conviction as you
unbox the ways that you can actually
help people
and that's what this business is that's
my big second tip is if you make your
mission in your business
yes get sales and yes execute but what
you're really doing
is serving and honoring people helping
people helping people go from stuck
to better from here to there you are a
guide to help them move to a better
future that's what capitalism is and
that's what people don't understand when
they critikize the free market that on
one end of the spectrum these evil
corporations they're certainly evil
corporations usually it's tied to the
amount of government and cronyism and
protectionism that they've acquired for
themselves or the influence they buy
unduly through lobbyists right usually
corporations are only as corrupt as the
amount of government power there is to
protect themselves that's pr that's a
whole other story but
um
holy cows that rant went all over the
place but
as you're building your credibility and
you're getting going all right i forgot
for a second there
you have to be passionate about actually
helping people a corporation a business
that thrives embraces this idea that you
are out there to serve people to solve
problems to make their life better and
to get them to choose you right if you
treat people so well what's going to
happen is people will choose you over
their competitors if you don't believe
in your bones that you've crafted a
business or a solution or as an
entrepreneur you're not an excellent
solution you need to do the hard work in
order to find out how do you improve
become a better solution but then you
have to own it in your soul
that you are committed to
excellence and and you have to be
committed to excellence but when you're
committed to excellence you're you're
really helping people
and if you don't believe that yet i want
you to sit back and you might need a
little bit of motivation
you might need to stop and think about
the impact that you're having for your
employees for your for your customers
and think of really how are you
impacting them now there's certainly
sectors that are difficult to do that in
right
but you have to come to this conclusion
that by executing well
you're doing good things for the people
you intersect with for your employees
for the communities that you're in you
have to do a little bit of homework to
find out what that is right and
if you don't understand your true value
of how you're serving other people how
you're improving them how you're
creating a better future in some way
shape or form small or large immediate
or like philosophically whatever that is
it doesn't have to be a big thing it can
be in the in the small details that you
transform people's lives it can be that
you just simply provide an excellent
dinner and a great experience that
families can rely on right or it could
be that you transform a small business
or you provide life insurance when
people really need it or you build a
retirement whatever it is you got to
come to grips about what it really means
now let's shift into how do you do that
i think that one of the best ways to do
that is to start listing out
what can go wrong if you choose a bad
solution to the primary problem that
you're working on start thinking about
all the nightmare scenarios now you
don't want to use these nightmare
scenarios
as
fear-mongering fuel
but you want to come to grips that man
i've heard stories about when this goes
improper and folks choose the wrong
thing that's what it looks like oh man
they're unreliable they break things
that you actually have to pursue them
legally right or it's unsafe or
ultimately you're left having to redo
all of the work whatever that looks like
you have to come to grips with that and
go through and just think about boy what
are some nightmare scenarios that you've
heard about competitors or other
solutions out there the point is is you
have to do the work to understand the
value that you're delivering and it
needs to you have to root it
in some sort of servitude in some sort
of others focused thing otherwise you're
going to run out of fuel you can only
enjoy
um money so much eventually the people
that come into your business are going
to need to know that they're doing
meaningful work and
you will grow your conviction and your
ability to sell and your conviction that
you are a great solution
when you can connect that to a passion
right
another thing that i want to tok about
the third thing is that you must
prospect if you want your business to
succeed you don't just sit back and hope
that some of your website stuff works
you don't just sit back and wait for
people to call you
you find a way to get your front end
activity into gear now what is this
front end activity there are different
types of businesses b2b you have direct
to consumer whatever that looks like
you either need to be calling people and
doing sales calls you need to go to
trade shows you need to make cold emails
and outreaches you have to make cold or
warm
phone calls you have to intersect with
people because here's something that's
true
the more meaningful
a transaction or business transaction
there is the more likely that end user
is an engaged person who has two wheels
on the hands of their life right it
could be that you have a product that
gets recommended as being a great
product but generally speaking if you
want a great b2b sale to happen if you
want a great
um
larger transaction perhaps you're a
remodeler you have to work really
diligently
to stay in front of as many people as
possible in order to create a
mathematikal inevitability that you will
succeed that you will get enough sales
because here's the truth sales is the
lifeblood of your business
if you don't have sales it doesn't
matter how good you are at something you
don't get to do it
so you must figure out how to get more
sales and the truth is is that sales is
all about i think great sales is not
about pushing and sliming we often say
it's not about cold calling but what it
is about is that you're in the business
of finding people with a problem they're
stuck they have some sort of problem you
engage and solve that problem and bring
them to a better future a better
tomorrow a better there you move people
from here
to there now there's immediate problems
there's philosophical problems there's
deep problems there's some basic stuff
that you can hit on or some really deep
stuff but when you embrace this thought
that sales is not about going out and
trying to pressure people into giving
you money but what it is about is
getting in front of as many people as
possible with problems that need to be
solved or who are stuck in a certain
situation or who are
eventually going to make some sort of
purchase and then you have to find a way
to cultivate
a relationship or and when i say you
have to cultivate a relationship with
them in some way shape or form that
doesn't mean that you become their
friend but it means that you somehow
position yourself as a guide to solve
their problems i had i made a video that
said i think that's all sales are about
relationships and somebody says
i don't want a relationship with my
sales person
that's not true every time you buy
something even if it's on amazon to a
degree
they there are there's a guide somewhere
that guide could be a youtuber and a
piece of content that guide could be
just something on a website
it could be that it's your sales person
for a remodeling gig whatever that is
there is a guide there
and as a company you either insert
yourself to con to help control where
that goes and move people identify
people with the problem that you solve
and make sure that it's the right
problem make sure you set great
expectations and then provide them an
opportunity to actually choose you and
that's what sales is really about you're
a guide you want to find people that are
stuck you want to find a way to be in
front of them at the right time with the
right problem the right solution and
then you want to invite them to choose
you as a solution right and front-end
activity means that it that you are
going to be in position so that they
know that you're there and you're
engaged with them in some way shape or
form and there's kind of two ways to do
that right now you have your traditional
sales stuff and i think you need to do
that
even with digital marketing it's not
enough you still have to have some
fundamental sales activity and it's
usually around calling emailing
paid digital marketing and then i would
say that the way you take that digitally
now is through video right so if you
have a small business and
you're like oh it seems that cold
calling would be painful then you need
to flood your youtube channel and your
website and your social media with video
that positions you to help other people
so anyways
those are three things that i think are
really important if you're thinking of
starting a business
you know
hopefully that's helpful good luck
subscribe like and subscribe um sorry
i'm not more attractive and funnier or
whatever that is but my goal is to help
you as a business owner good luck and
god bless