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3 Reasons People Fail With Shopify Dropshipping

Published on: December 4 2022 by Hayden Bowles

3 Reasons People Fail With Shopify Dropshipping

The above is a brief introduction to 3 Reasons People Fail With Shopify Dropshipping.

Let's move on to the first section of 3 Reasons People Fail With Shopify Dropshipping!

3 Reasons People Fail With Shopify Dropshipping

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00:00:00 00:00:05 I don't know about you guys but I think
00:00:03 00:00:07 I'm looking pretty HD as right now
00:00:05 00:00:09 got the new camera finally don't have to
00:00:07 00:00:11 use my phone to keep recording these I
00:00:09 00:00:12 got my notes we're gonna jump right in
00:00:11 00:00:13 this video you already saw the thumbnail
00:00:12 00:00:14 on the title so you know what it's about
00:00:13 00:00:16 so let's jump right in there are three
00:00:14 00:00:18 main reasons your Shopify store will
00:00:16 00:00:20 fail if any of these three seem familiar
00:00:18 00:00:21 to you well you might want to look into
00:00:20 00:00:23 that you see the first problem I see
00:00:21 00:00:25 people do is they just jump in right
00:00:23 00:00:26 they choose a niche they pick a product
00:00:25 00:00:28 they just run they don't spend the time
00:00:26 00:00:29 to actually do that research you hear
00:00:28 00:00:30 people toking about like all these
00:00:29 00:00:32 experts in whatever building the store
00:00:30 00:00:34 in a day two days I built mine in three
00:00:32 00:00:35 days but that doesn't mean the goal is
00:00:34 00:00:36 just go building as fast as possible and
00:00:35 00:00:37 get alive because along the way
00:00:36 00:00:39 especially if you're a beginner you're
00:00:37 00:00:41 gonna slip up you're gonna have issues
00:00:39 00:00:42 you're gonna choose bad products you're
00:00:41 00:00:43 not going to know how to do product
00:00:42 00:00:45 descriptions you have to learn along the
00:00:43 00:00:46 way which in my opinion is definite the
00:00:45 00:00:48 most important part right most people
00:00:46 00:00:49 don't actually spend the time to do the
00:00:48 00:00:51 research and you know study the market
00:00:49 00:00:52 what people actually want that's the
00:00:51 00:00:54 biggest thing product research is gonna
00:00:52 00:00:55 be your best friend when coming up with
00:00:54 00:00:57 new products and deciding what to
00:00:55 00:00:59 actually put on your store for me I know
00:00:57 00:01:01 every single product I originally put on
00:00:59 00:01:03 my store except for one is gone
00:01:01 00:01:05 I put 45 products on right in the
00:01:03 00:01:07 beginning all of those gone they're no
00:01:05 00:01:08 longer on there and for good reason they
00:01:07 00:01:10 sucked I didn't know how to do product
00:01:08 00:01:11 research I didn't know what to look for
00:01:10 00:01:13 where to look for it I didn't understand
00:01:11 00:01:15 that it's not about what I want it's
00:01:13 00:01:17 about understanding what other people
00:01:15 00:01:18 will want consumer habits by our history
00:01:17 00:01:19 all those different things there's
00:01:18 00:01:21 customer research it's all this basic
00:01:19 00:01:22 stuff you have people fail to do that
00:01:21 00:01:23 because they feel under some sort of
00:01:22 00:01:25 pressure to create it and get it going
00:01:23 00:01:27 fast but especially if it's your first
00:01:25 00:01:28 store take the time tok to people who
00:01:27 00:01:31 know what they're doing network on
00:01:28 00:01:32 social media buy some courses read a
00:01:31 00:01:34 book actually don't read a book nothing
00:01:32 00:01:36 is relevant on Shopify when it comes to
00:01:34 00:01:38 reading a book but on product research
00:01:36 00:01:39 yes an understanding buyer psychology
00:01:38 00:01:40 yeah most definitely read a book on all
00:01:39 00:01:42 that but you just want to make sure you
00:01:40 00:01:43 take the time to pick the right products
00:01:42 00:01:45 because at the end of the day you're
00:01:43 00:01:45 asking me amazing you're targeting can
00:01:45 00:01:47 be spot-on
00:01:45 00:01:49 everything can be flawless and very
00:01:47 00:01:51 congruent but if the product sucks
00:01:49 00:01:53 doesn't matter was all for nothing
00:01:51 00:01:55 now point number two biggest thing I see
00:01:53 00:01:56 people mess up on is congruence and
00:01:55 00:01:57 that's something I'm big on just the
00:01:56 00:01:59 entire process that people go through
00:01:57 00:02:01 from first seeing that to actually
00:01:59 00:02:02 purchasing it and even behind that you
00:02:01 00:02:04 know on the back end with the email
00:02:02 00:02:04 retargeting and getting customers to
00:02:04 00:02:06 come back
00:02:04 00:02:07 which is going to be one of your biggest
00:02:06 00:02:09 sources of revenue for sure your email
00:02:07 00:02:10 list on the back end if you have it
00:02:09 00:02:12 congruent very nice then you bring them
00:02:10 00:02:13 through the right way the first time
00:02:12 00:02:15 around they're gonna rebuy especially
00:02:13 00:02:17 when presented with the red opportunity
00:02:15 00:02:18 so definitely don't screw that up
00:02:17 00:02:19 learn about email marketing try
00:02:18 00:02:21 understand some different things my
00:02:19 00:02:22 biggest thing is I try to use exact
00:02:21 00:02:24 wording right so whatever I'm using on
00:02:22 00:02:26 my headline of my actual ad copy on the
00:02:24 00:02:28 ad itself I make sure to have very very
00:02:26 00:02:30 similar headlines and product
00:02:28 00:02:32 descriptions on my store and all the way
00:02:30 00:02:33 through the checkout I use the exact
00:02:32 00:02:35 same picture right this is the example I
00:02:33 00:02:36 always give people if you're promoting a
00:02:35 00:02:38 black belt right you want people to buy
00:02:36 00:02:40 that you want men to buy a black belt
00:02:38 00:02:41 but when they click on it they go to
00:02:40 00:02:43 your website and it automatikally places
00:02:41 00:02:45 them on the brown belt even though it's
00:02:43 00:02:47 not a completely separate product but
00:02:45 00:02:48 there's just different color options you
00:02:47 00:02:52 need to make sure that they're landing
00:02:48 00:02:54 on the black belt not not the brown one
00:02:52 00:02:56 that immediately will trigger their
00:02:54 00:02:57 psychological factors to get off oh oh
00:02:56 00:02:59 my god we don't trust him
00:02:57 00:03:00 I wanted this but I'm getting this I'm
00:02:59 00:03:01 confused what's going on they're gonna
00:03:00 00:03:02 leave they're gonna exit out or they're
00:03:01 00:03:04 gonna go browse your store for other
00:03:02 00:03:05 stuff you targeted them you spent the
00:03:04 00:03:07 money you spent the time and effort to
00:03:05 00:03:08 get them there why would you want to
00:03:07 00:03:10 lose them over a stupid stupid little
00:03:08 00:03:11 slip-up like that all the little things
00:03:10 00:03:13 in your store are gonna equate to the
00:03:11 00:03:14 entire overall picture and you really
00:03:13 00:03:16 really need to make sure everything is
00:03:14 00:03:17 congruent now one little point I do want
00:03:16 00:03:19 to touch on with congruence is how I
00:03:17 00:03:21 title my shipping right this is a big
00:03:19 00:03:22 thing most people don't understand and
00:03:21 00:03:24 I've taken a lot of courses on it and a
00:03:22 00:03:25 lot of people actually don't even tok
00:03:24 00:03:27 about this when it comes to naming the
00:03:25 00:03:29 shipping for a product don't just put
00:03:27 00:03:32 shipping fast shipping standard shipping
00:03:29 00:03:34 put insured shipping and handling that's
00:03:32 00:03:36 the title insurance shipping and
00:03:34 00:03:38 handling that's gonna create so much
00:03:36 00:03:40 confidence and security you know in what
00:03:38 00:03:41 people feel and what your buyers and
00:03:40 00:03:43 your customers are gonna feel now right
00:03:41 00:03:45 there is just icing on the cake at the
00:03:43 00:03:46 very end that's gonna push them over the
00:03:45 00:03:47 edge if they're hesitant to buy because
00:03:46 00:03:49 of the money just little things like
00:03:47 00:03:50 that really really add up certain people
00:03:49 00:03:51 are gonna respond better to certain
00:03:50 00:03:52 things if you attack them from every
00:03:51 00:03:53 angle
00:03:52 00:03:55 I have everything spot-on you're gonna
00:03:53 00:03:57 do really well the third thing the most
00:03:55 00:03:58 important thing I made videos on this
00:03:57 00:03:59 everybody toks about it how are you
00:03:58 00:04:01 driving your traffic everything can be
00:03:59 00:04:03 congruent your products can be sick but
00:04:01 00:04:04 if nobody sees it it doesn't matter your
00:04:03 00:04:06 it's gonna fit you're not gonna make any
00:04:04 00:04:08 sales of course how can you because
00:04:06 00:04:10 nobody's actually going there you need
00:04:08 00:04:12 to understand and fully master one
00:04:10 00:04:13 source of traffic then move on to
00:04:12 00:04:16 another I see too many people trying to
00:04:13 00:04:16 do Facebook ads Instagram ads and all
00:04:16 00:04:18 these different things you know those
00:04:16 00:04:20 are the main two by far but doing those
00:04:18 00:04:21 at the same time don't do that this is
00:04:20 00:04:22 what I'd recommend for beginners someone
00:04:21 00:04:24 with no experience someone who is not
00:04:22 00:04:26 familiar with Facebook Ads at all use
00:04:24 00:04:28 Instagram shout outs with influencers
00:04:26 00:04:31 you know pages fifty thousand followers
00:04:28 00:04:33 to two hundred fifty thousand km 5 225
00:04:31 00:04:35 bucks for a story post you know on their
00:04:33 00:04:37 Instagram story have a shot at your
00:04:35 00:04:39 product get sales that way learn how to
00:04:37 00:04:41 do that get momentum but at the same
00:04:39 00:04:42 time have your pixel for Facebook Ads
00:04:41 00:04:44 hooked up to your website so you're
00:04:42 00:04:45 building pixel data which then you can
00:04:44 00:04:47 use on Facebook to retarget which is
00:04:45 00:04:49 going to be so much easier then just go
00:04:47 00:04:50 ahead and Bly and try to guess and you
00:04:49 00:04:52 know do research on the audiences which
00:04:50 00:04:53 is very very hard even for someone who's
00:04:52 00:04:55 really skilled with Facebook Ads but for
00:04:53 00:04:56 me I already had some experience with
00:04:55 00:04:58 Facebook Ads not a lot but a little and
00:04:56 00:05:00 the biggest problem I saw was the
00:04:58 00:05:01 targeting it took me over a month and a
00:05:00 00:05:03 half to actually a one campaign that
00:05:01 00:05:05 wasn't even profitable I'm toking about
00:05:03 00:05:08 one campaign that just made a sale once
00:05:05 00:05:11 a month an app of work and I'm toking
00:05:08 00:05:13 launching campaigns every single day
00:05:11 00:05:15 that's time that's money that's time to
00:05:13 00:05:16 wasted it could be invested elsewhere
00:05:15 00:05:17 and if you just started running some
00:05:16 00:05:19 Instagram ads and if that's what I had
00:05:17 00:05:21 been doing which I wish I was well you
00:05:19 00:05:22 just be getting things going a lot
00:05:21 00:05:25 faster influencer shots are the fastest
00:05:22 00:05:27 way by far to get some momentum going
00:05:25 00:05:29 and get that revenue in but Facebook Ads
00:05:27 00:05:31 is by far the best place to scale that
00:05:29 00:05:32 Instagram influencers definitely a cap
00:05:31 00:05:34 and that's what I'm seeing is you can't
00:05:32 00:05:35 really go above like a hundred to five
00:05:34 00:05:37 hundred a day now there's some people
00:05:35 00:05:38 who are you know different niches
00:05:37 00:05:40 different stores different exceptions
00:05:38 00:05:41 for that Facebook guys is what's
00:05:40 00:05:43 definitely take you across that for
00:05:41 00:05:45 figure and a mark consistently at least
00:05:43 00:05:46 and scale you well beyond that so those
00:05:45 00:05:48 are the three reasons I feel like most
00:05:46 00:05:49 people fail get discouraged and just
00:05:48 00:05:50 don't do well with Shopify and drop
00:05:49 00:05:52 shipping is because they don't
00:05:50 00:05:54 understand all of those things I broke
00:05:52 00:05:56 it down I only toked about three
00:05:54 00:05:57 there's a lot more and I'm 100% going to
00:05:56 00:05:59 make more videos on this I just got this
00:05:57 00:06:01 new camera in so a ton of content coming
00:05:59 00:06:02 soon head not to LA definitely gonna be
00:06:01 00:06:04 meeting up with a ton of different
00:06:02 00:06:05 influencers entrepreneurs and a couple
00:06:04 00:06:07 really awesome people who are crushing
00:06:05 00:06:08 it with drop shipping so let me know
00:06:07 00:06:10 what questions you have for me for them
00:06:08 00:06:11 for anyone what kind of videos you want
00:06:10 00:06:13 to see just drop a comment down below
00:06:11 00:06:15 but that being said I'll see you next
00:06:13 00:06:15 month see

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