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3 Steps to Closing More Healthy Sales using Digital Marketing Feedbackwrench

Published on: December 6 2022 by FeedbackWrench

3 Steps to Closing More Healthy Sales using Digital Marketing Feedbackwrench

Table of Contents

3 Steps to Closing More Healthy Sales using Digital Marketing Feedbackwrench

startTime durationTime text
00:00:00 00:00:03 well hey everybody my name is rob satram
00:00:02 00:00:04 and i'm the owner and founder of
00:00:03 00:00:06 feedback wrench we've got a small family
00:00:04 00:00:08 team here that helps small businesses
00:00:06 00:00:09 keep their sales funnel full
00:00:08 00:00:12 by helping you with having high
00:00:09 00:00:13 converting websites doing marketing
00:00:12 00:00:15 campaigns that actually fill your sales
00:00:13 00:00:17 funnel and uh we do search engine
00:00:15 00:00:18 optimization so i'd love the opportunity
00:00:17 00:00:20 to connect with you if you go to my
00:00:18 00:00:21 website and put in the upper right hand
00:00:20 00:00:23 corner schedule a consultation you grab
00:00:21 00:00:25 time on my calendar and we'd love to see
00:00:23 00:00:27 if we could be an asset for you and what
00:00:25 00:00:29 i want to tok about right now is just
00:00:27 00:00:31 an overview of the basics of digital
00:00:29 00:00:33 marketing the basics of how we deploy it
00:00:31 00:00:35 and i want to tell you a quick thing
00:00:33 00:00:37 about my uh our experience and how we've
00:00:35 00:00:39 been here so um we've been doing this
00:00:37 00:00:41 for about five years now feedback wrench
00:00:39 00:00:42 has been doing this for five years and
00:00:41 00:00:44 before that i actually had a tax and
00:00:42 00:00:46 accounting business where we did
00:00:44 00:00:47 business to business accounting we
00:00:46 00:00:49 served as outsourced accountants my
00:00:47 00:00:51 partners put some shenanigans and rather
00:00:49 00:00:53 than get bent out of shape i launched
00:00:51 00:00:55 feedback wrench to help people uh to
00:00:53 00:00:58 help entrepreneurs really maximize their
00:00:55 00:01:00 efforts now i have an experience where i
00:00:58 00:01:02 worked in retail for about seven years
00:01:00 00:01:04 at best buy and lover hate best buy i
00:01:02 00:01:06 learned a ton about sales there i spent
00:01:04 00:01:08 two two years
00:01:06 00:01:10 right out of uh
00:01:08 00:01:12 high school really as a server at a
00:01:10 00:01:14 local restaurant and i learned how to
00:01:12 00:01:18 serve people i'm kind of trial by fire
00:01:14 00:01:19 and then i i did a couple of years as a
00:01:18 00:01:22 financial advisor i got my series 7
00:01:19 00:01:23 series 66 but over the last
00:01:22 00:01:27 seven or eight years now so since about
00:01:23 00:01:29 2012 i have been um an entrepreneur a
00:01:27 00:01:31 business owner i live off of what we
00:01:29 00:01:33 create and what we do for people and i
00:01:31 00:01:35 love helping small businesses move
00:01:33 00:01:38 upward and forward so um i also did
00:01:35 00:01:40 about a year and a half at a church
00:01:38 00:01:42 called eagle brook church and loved
00:01:40 00:01:43 working there i was their group's pastor
00:01:42 00:01:45 and serving pastor and basically what i
00:01:43 00:01:46 did was i helped volunteers kind of
00:01:45 00:01:48 catch our vision and move upward and
00:01:46 00:01:50 forward but what was a cool opportunity
00:01:48 00:01:53 there is i got to be around some of the
00:01:50 00:01:56 best communicators in the entire
00:01:53 00:01:58 world probably um in bob merritt jason
00:01:56 00:01:59 strand at eaglebrookchurch.com go check
00:01:58 00:02:01 them out
00:01:59 00:02:04 i'm a christian i'm jesus boy and uh
00:02:01 00:02:06 long story short i have this cool
00:02:04 00:02:09 uh company that we've found
00:02:06 00:02:12 we can help business owners truly
00:02:09 00:02:14 find more customers close more customers
00:02:12 00:02:16 hook better leads and
00:02:14 00:02:18 it's meant to support those of you that
00:02:16 00:02:20 know how to do things in real life i
00:02:18 00:02:22 love helping contractors builders
00:02:20 00:02:24 remodelers construction companies
00:02:22 00:02:26 accountants people that know how to do
00:02:24 00:02:28 things in the real world that maybe i
00:02:26 00:02:30 don't necessarily know how to do and
00:02:28 00:02:32 we've built a system that can help you
00:02:30 00:02:32 so real quick i just want to dive in
00:02:32 00:02:35 here
00:02:32 00:02:37 and our goal is to create a steady flow
00:02:35 00:02:39 of sales for your small business and if
00:02:37 00:02:40 you go to feedbackrench.com what you'll
00:02:39 00:02:42 find is there's a couple of pages i've
00:02:40 00:02:45 got my homepage right now i'm on the how
00:02:42 00:02:47 it works page and if you if you come in
00:02:45 00:02:49 here and look at um you can take a look
00:02:47 00:02:51 at our work and you can see the websites
00:02:49 00:02:53 that we've done we do video editing so
00:02:51 00:02:55 we've got videos and websites you'll see
00:02:53 00:02:57 that we do fantastik work i've been
00:02:55 00:02:59 really blessed to have a great team
00:02:57 00:03:02 around me we've
00:02:59 00:03:03 learned a lot about what actually works
00:03:02 00:03:05 and i think that's what i want to focus
00:03:03 00:03:07 on now is that
00:03:05 00:03:09 if i were to frame up what makes us
00:03:07 00:03:12 different is that we're a really cool
00:03:09 00:03:14 combination of we're not just a website
00:03:12 00:03:16 company we're not just a an seo company
00:03:14 00:03:18 we're not just a ppc or a paid
00:03:16 00:03:20 advertising company i mean we're not
00:03:18 00:03:22 just a copywriting company what we're
00:03:20 00:03:25 able to do is to come along businesses
00:03:22 00:03:27 and help them in four ways and
00:03:25 00:03:29 number one i bring this approach and you
00:03:27 00:03:31 would work with me on this in our in our
00:03:29 00:03:33 team a lot of this is hinged on myself
00:03:31 00:03:35 but strategy and messaging so the
00:03:33 00:03:37 strategic approach to move people along
00:03:35 00:03:39 towards becoming a customer in your
00:03:37 00:03:41 business and how do you deploy digital
00:03:39 00:03:43 marketing strategy sales strategies
00:03:41 00:03:45 nurturing strategies that actually get
00:03:43 00:03:47 results i have started two companies
00:03:45 00:03:50 from nothing and what's beautiful about
00:03:47 00:03:51 that is both of those are b2b businesses
00:03:50 00:03:54 i have helped
00:03:51 00:03:56 not thousands hundreds of businesses
00:03:54 00:03:58 improve on what they do and not only
00:03:56 00:04:01 that but to identify the strategies that
00:03:58 00:04:03 will actually get it done
00:04:01 00:04:04 the second thing is is that we build
00:04:03 00:04:05 websites and not just any kind of
00:04:04 00:04:07 website but a website that actually
00:04:05 00:04:09 causes people to take a step with you
00:04:07 00:04:11 and i have an approach that i'll walk
00:04:09 00:04:13 you through that i know works number
00:04:11 00:04:14 three is that this paid ads and lead
00:04:13 00:04:17 generation
00:04:14 00:04:19 we know paid advertising google ads
00:04:17 00:04:22 facebook ads linkedin ads better than
00:04:19 00:04:23 just about anybody out there and then
00:04:22 00:04:26 last we understand that the search
00:04:23 00:04:29 engine optimization and video so youtube
00:04:26 00:04:31 and using social media um
00:04:29 00:04:33 to actually fill your sales funnel not
00:04:31 00:04:35 just to get popular but to actually
00:04:33 00:04:37 interact with people that have problems
00:04:35 00:04:38 and to move them into your business as a
00:04:37 00:04:40 sales solution is something that we're
00:04:38 00:04:42 really good at and so
00:04:40 00:04:45 if i were to frame it up we understand
00:04:42 00:04:47 business i understand how to get sales i
00:04:45 00:04:48 understand sales and i think that's
00:04:47 00:04:50 probably the most unique thing is i'm
00:04:48 00:04:51 we're not just a digital marketing
00:04:50 00:04:53 company that knows how to make great
00:04:51 00:04:56 websites that knows how to post on a
00:04:53 00:04:59 social media i have done thousands of
00:04:56 00:05:01 sales hundreds and hundreds of b2b sales
00:04:59 00:05:03 and we can write on your behalf to make
00:05:01 00:05:05 your website into a fan and website and
00:05:03 00:05:06 and digital marketing footprint into a
00:05:05 00:05:09 fantastik
00:05:06 00:05:11 sales machine for you right
00:05:09 00:05:13 now first off there's two primary things
00:05:11 00:05:16 that we do for you number one is that we
00:05:13 00:05:18 build a high converting website okay
00:05:16 00:05:21 the idea is that we need to make a good
00:05:18 00:05:23 mousetrap right we don't want to have
00:05:21 00:05:25 poor traffic onto a website that doesn't
00:05:23 00:05:27 actually cause people to take a step
00:05:25 00:05:29 with you that maybe has muddled
00:05:27 00:05:32 messaging that isn't clear that isn't
00:05:29 00:05:34 concise that doesn't convey your primary
00:05:32 00:05:36 value proposition and doesn't win people
00:05:34 00:05:38 over to taking a step with you it makes
00:05:36 00:05:40 no sense to rank in search engine
00:05:38 00:05:43 optimization or to run google ads to an
00:05:40 00:05:44 inept website that doesn't actually
00:05:43 00:05:46 close so that's the first thing that we
00:05:44 00:05:48 do the second thing is that we will
00:05:46 00:05:52 generate traffic and market share and
00:05:48 00:05:54 this is we use paid ads we use seo we do
00:05:52 00:05:57 video um we even use nurturing systems
00:05:54 00:05:59 like crms and emailers but
00:05:57 00:06:01 the idea is it's like buying seed for
00:05:59 00:06:04 your business right so
00:06:01 00:06:05 first we build a nice mousetrap then we
00:06:04 00:06:07 bring more mice there but it's like
00:06:05 00:06:09 buying seed once you've set up your farm
00:06:07 00:06:12 in your field and really what we're
00:06:09 00:06:14 trying to do is to help people um find
00:06:12 00:06:16 you and to take market share
00:06:14 00:06:17 when we move on from that the thing that
00:06:16 00:06:19 i think is most helpful is to understand
00:06:17 00:06:21 that what we're trying to do is to get
00:06:19 00:06:23 people to move in a direction from being
00:06:21 00:06:27 a stranger to becoming a customer right
00:06:23 00:06:29 and people go through a stage a natural
00:06:27 00:06:31 um stage when it comes to relationships
00:06:29 00:06:33 and sales sales and relationships are
00:06:31 00:06:35 very much alike in this and the three
00:06:33 00:06:37 stages that we want to go through is
00:06:35 00:06:38 people are going to be curious about how
00:06:37 00:06:40 you make their life better we're going
00:06:38 00:06:42 to pique their curiosity about how you
00:06:40 00:06:43 can solve their problem the second thing
00:06:42 00:06:45 is is they're going to want to do some
00:06:43 00:06:46 due diligence and we're going to they're
00:06:45 00:06:48 going to go through an enlightenment
00:06:46 00:06:50 stage where they try to put some meat on
00:06:48 00:06:52 the bone about how is it that i can
00:06:50 00:06:54 trust that you would really solve my
00:06:52 00:06:57 problem after that what we're gonna do
00:06:54 00:06:58 is we're gonna ask them to take a step
00:06:57 00:06:59 and they're gonna make some sort of
00:06:58 00:07:02 commitment right and that commitment
00:06:59 00:07:04 could be either um contacting you and
00:07:02 00:07:06 booking a consultation making a purchase
00:07:04 00:07:07 on your website or there's a lot of
00:07:06 00:07:09 different ways that can look like but
00:07:07 00:07:11 people go through this stage where they
00:07:09 00:07:13 don't know who you are they have a
00:07:11 00:07:14 problem we peak their curiosity about
00:07:13 00:07:16 how you make better we enlighten them as
00:07:14 00:07:18 to why you're worthy of trust of why
00:07:16 00:07:21 they should take a step with you we want
00:07:18 00:07:23 to make the case that uh you understand
00:07:21 00:07:26 where they're at and that you have a
00:07:23 00:07:27 consistent authoritative reputation that
00:07:26 00:07:30 you know how to solve that problem and
00:07:27 00:07:31 then ask them to make a commitment and
00:07:30 00:07:34 what you'll see is that
00:07:31 00:07:36 that's a lot like dating right a healthy
00:07:34 00:07:38 marriage or a healthy relationship a
00:07:36 00:07:40 dating relationship would come from you
00:07:38 00:07:41 know you have a first meeting you know
00:07:40 00:07:44 eventually you would exchange digits and
00:07:41 00:07:46 maybe have coffee and then you'd have a
00:07:44 00:07:47 first date second date third date fourth
00:07:46 00:07:49 date then you would eventually weigh
00:07:47 00:07:51 down you know whatever progress that
00:07:49 00:07:52 looks like you would have a proposal and
00:07:51 00:07:55 then last there would be a marriage and
00:07:52 00:07:57 digital marketing and good sales are no
00:07:55 00:07:59 different what we find is that we want
00:07:57 00:08:02 to take strangers make them visitors on
00:07:59 00:08:04 your content create a lead out of them
00:08:02 00:08:06 have them take some sort of step and
00:08:04 00:08:07 eventually become a customer and there
00:08:06 00:08:10 are different things that we'll do to
00:08:07 00:08:11 actually do that we have ads and content
00:08:10 00:08:13 on your website so advertising whether
00:08:11 00:08:14 that's google ads facebook ads whatever
00:08:13 00:08:15 that looks like
00:08:14 00:08:18 we have
00:08:15 00:08:20 a marketing funnel and a sales funnel
00:08:18 00:08:22 and the idea is this is to get people in
00:08:20 00:08:24 and then we want to nurture them with
00:08:22 00:08:25 all sorts of different things that makes
00:08:24 00:08:27 the case that piques their curiosity
00:08:25 00:08:29 about how you make their life better to
00:08:27 00:08:31 get them to take a step eventually
00:08:29 00:08:33 you have to work that lead once you get
00:08:31 00:08:34 the lead right there's a sales nurturing
00:08:33 00:08:36 process and then there's
00:08:34 00:08:37 okay let's let's become a customer and
00:08:36 00:08:40 have an onboarding process so i just
00:08:37 00:08:41 want to remind you that as we get going
00:08:40 00:08:43 really what we're trying to do is we're
00:08:41 00:08:44 trying to move people from stranger to
00:08:43 00:08:47 customer right
00:08:44 00:08:49 from there um again we do two primary
00:08:47 00:08:52 things make a sweet website that causes
00:08:49 00:08:54 people to convert and then we
00:08:52 00:08:56 use paper
00:08:54 00:08:59 we create a marketing funnel that
00:08:56 00:09:00 actually gets traffic and causes people
00:08:59 00:09:01 to
00:09:00 00:09:02 have the opportunity to take a step with
00:09:01 00:09:06 you so what i want to tok about right
00:09:02 00:09:08 now is what is it that causes people to
00:09:06 00:09:10 take action on your website
00:09:08 00:09:11 what is a high converting website and i
00:09:10 00:09:13 have some principles here that we work
00:09:11 00:09:15 from and when you work with us this is
00:09:13 00:09:18 what would happen so number one you need
00:09:15 00:09:20 a good user interface good branding
00:09:18 00:09:21 clean and responsive design and then
00:09:20 00:09:22 authentikity it needs to work on
00:09:21 00:09:24 multiple
00:09:22 00:09:27 devices needs to look good that
00:09:24 00:09:28 authentikity thing is big your website
00:09:27 00:09:30 shouldn't just look like some template
00:09:28 00:09:32 that's out there and you can't tell
00:09:30 00:09:35 whether this was made in eastern europe
00:09:32 00:09:37 and it's just a trick or a scam it
00:09:35 00:09:39 should look like you it should look and
00:09:37 00:09:42 attract your core customer it should
00:09:39 00:09:44 resonate with your core customer and and
00:09:42 00:09:46 that's really important the second thing
00:09:44 00:09:48 so again this is a pyramid that we're
00:09:46 00:09:50 working through the foundation is just
00:09:48 00:09:52 clean and responsive design authentikity
00:09:50 00:09:54 good branding user interface from there
00:09:52 00:09:57 we want clear and concise
00:09:54 00:09:59 customer focused messaging
00:09:57 00:10:00 we want to go through what we call a
00:09:59 00:10:03 brand scripting process and the idea is
00:10:00 00:10:05 we want to convey your value proposition
00:10:03 00:10:07 we want to make the stakes for what pain
00:10:05 00:10:09 you're saving them from we want to show
00:10:07 00:10:11 what how they actually take a step with
00:10:09 00:10:14 you and we want to have meaningful calls
00:10:11 00:10:15 to action so the idea here is this is
00:10:14 00:10:17 what it looks like
00:10:15 00:10:20 here's what it says and the messaging
00:10:17 00:10:21 and the psychology behind how are you
00:10:20 00:10:23 causing people to take a step with you
00:10:21 00:10:26 from there we want to have customer
00:10:23 00:10:27 reviews and testimonials and examples of
00:10:26 00:10:29 your work
00:10:27 00:10:31 we want to have
00:10:29 00:10:32 examples of your customers making the
00:10:31 00:10:34 case that you actually solve their
00:10:32 00:10:35 problem and we want to show what it
00:10:34 00:10:36 looks like you know if you're a
00:10:35 00:10:38 construction company we want to show
00:10:36 00:10:40 examples of the work that you do we want
00:10:38 00:10:41 to have customer reviews google reviews
00:10:40 00:10:43 facebook reviews but then also
00:10:41 00:10:44 testimonials there's a big difference
00:10:43 00:10:46 between just testimonials and reviews
00:10:44 00:10:48 and we want to showcase
00:10:46 00:10:50 other people making the case that you're
00:10:48 00:10:52 great and then from there we have this
00:10:50 00:10:54 is kind of the icing on the cake
00:10:52 00:10:56 we want
00:10:54 00:10:58 things on your website and online that
00:10:56 00:11:00 cause people to take a deeper
00:10:58 00:11:02 look at you it's their i could just call
00:11:00 00:11:04 them deepening steps right you have
00:11:02 00:11:06 video sales letters you have lead
00:11:04 00:11:08 magnets you have authority building
00:11:06 00:11:11 content and what a video sales letter
00:11:08 00:11:12 would be is the idea is as
00:11:11 00:11:14 folks are
00:11:12 00:11:17 going through this process of stranger
00:11:14 00:11:20 and visitor oftentimes what we'll do is
00:11:17 00:11:22 it's really easy to have a video ad or a
00:11:20 00:11:24 paid search ad and you have them
00:11:22 00:11:29 becoming a customer but these middle
00:11:24 00:11:30 steps require some some additional uh
00:11:29 00:11:34 nourishment of the relationship and
00:11:30 00:11:36 there's no reason why it we wait until
00:11:34 00:11:38 the actual proposal where they book a
00:11:36 00:11:40 consultation with you for you to have a
00:11:38 00:11:42 sales style conversation with them so a
00:11:40 00:11:44 video sales letter would be a video that
00:11:42 00:11:46 you put on your website that while
00:11:44 00:11:48 they're down here in the initial first
00:11:46 00:11:49 conversations with you you would be able
00:11:48 00:11:51 to have
00:11:49 00:11:52 a really good
00:11:51 00:11:53 um
00:11:52 00:11:55 conversation with them just like you
00:11:53 00:11:57 would on the phone why wait for them to
00:11:55 00:11:59 actually call before you have a sales
00:11:57 00:12:01 conversation ultimately i'm having this
00:11:59 00:12:03 video right now because i have this
00:12:01 00:12:05 conversation with every client that i go
00:12:03 00:12:06 through and this is our approach so
00:12:05 00:12:08 that's our approach to make sure that we
00:12:06 00:12:09 have a website that really works clean
00:12:08 00:12:11 and responsive design it needs to look
00:12:09 00:12:14 good it needs to have good
00:12:11 00:12:15 authentikity to it then what we say good
00:12:14 00:12:17 messaging
00:12:15 00:12:19 we want meaningful calls to action then
00:12:17 00:12:21 we want to have customer reviews
00:12:19 00:12:23 testimonials examples of your work then
00:12:21 00:12:25 we want to have these deepening steps
00:12:23 00:12:27 video sales letter and then you'd even
00:12:25 00:12:30 say lead magnets right small commitments
00:12:27 00:12:31 as people take a step towards you we
00:12:30 00:12:33 want to have these alternative
00:12:31 00:12:35 commitments that are different than just
00:12:33 00:12:37 book a consultation with you the second
00:12:35 00:12:39 thing i want to show you and just bear
00:12:37 00:12:41 with me we'll move quick here what works
00:12:39 00:12:43 for marketing what is it that actually
00:12:41 00:12:45 causes people to take a step or to
00:12:43 00:12:47 find you and to work
00:12:45 00:12:49 um and enter your sales funnel so what
00:12:47 00:12:51 i'll do right now is just dive through
00:12:49 00:12:52 each one of these very quick give me
00:12:51 00:12:55 about two minutes so number one you have
00:12:52 00:12:57 paid search ads with remarketing and
00:12:55 00:12:58 even nurturing so the idea is on paid
00:12:57 00:13:00 search ads
00:12:58 00:13:03 you use google ads and bing ads to show
00:13:00 00:13:05 up when people search now search is
00:13:03 00:13:07 incredibly potent compared to any other
00:13:05 00:13:09 kind of marketing because
00:13:07 00:13:12 there's timing behind it
00:13:09 00:13:13 if you were to advertise on social media
00:13:12 00:13:16 we have no idea whether or not these
00:13:13 00:13:18 people haven't an actual urgent need to
00:13:16 00:13:20 find a solution whereas if they search
00:13:18 00:13:22 account near me or web designer near me
00:13:20 00:13:23 or double you know marketing agency near
00:13:22 00:13:25 me
00:13:23 00:13:29 they're either a competitor or they want
00:13:25 00:13:31 to find a solution and paid search can
00:13:29 00:13:33 command that market share so we can use
00:13:31 00:13:35 google ads to make sure that we're in
00:13:33 00:13:37 front of those people at just the right
00:13:35 00:13:39 time with just the right message the
00:13:37 00:13:40 second stage to that is once they've
00:13:39 00:13:42 been to your website we want to make
00:13:40 00:13:45 audiences of them
00:13:42 00:13:48 on facebook and instagram youtube google
00:13:45 00:13:49 display linkedin and even tiktok and
00:13:48 00:13:51 once they've come to you the first time
00:13:49 00:13:54 we want to show up and show them
00:13:51 00:13:56 advertising ongoing to make sure that we
00:13:54 00:13:59 can uh actually stay in front of them
00:13:56 00:14:01 right we want to hit that 8 to 20
00:13:59 00:14:03 touches to to cause them to take a step
00:14:01 00:14:06 with you so that's the first this is the
00:14:03 00:14:07 core that's the core of all advertising
00:14:06 00:14:10 right there in my opinion you kind of
00:14:07 00:14:11 have this omnipresent remarketing
00:14:10 00:14:13 but if people
00:14:11 00:14:15 are searching we need to show up and
00:14:13 00:14:16 there's different ways to do that we do
00:14:15 00:14:18 that really well give it go to
00:14:16 00:14:20 feedbackrench.com
00:14:18 00:14:22 or if you're on feedbackcrunch.com book
00:14:20 00:14:23 a consultation we can do that for you
00:14:22 00:14:26 the second stage that works really well
00:14:23 00:14:27 are lead magnets with nurturing sequence
00:14:26 00:14:30 you know how when you're scrolling
00:14:27 00:14:31 through social media and maybe i'm a
00:14:30 00:14:33 digital marketing company and all of a
00:14:31 00:14:35 sudden i have an advertisement for
00:14:33 00:14:37 hubspot or maybe there's somebody
00:14:35 00:14:39 selling a course and they're giving away
00:14:37 00:14:41 here's our free download of six ways
00:14:39 00:14:43 that you can improve your digital
00:14:41 00:14:45 marketing company or here's the six ways
00:14:43 00:14:47 you can grow an accounting practike or
00:14:45 00:14:50 here's how we help contractors have
00:14:47 00:14:54 estimates that really close business
00:14:50 00:14:56 those are and in exchange for an email
00:14:54 00:14:58 they would get some piece of content for
00:14:56 00:15:01 free right those are called lead magnets
00:14:58 00:15:03 and the idea is they can work if you
00:15:01 00:15:04 give away some insider information that
00:15:03 00:15:06 truly helps
00:15:04 00:15:07 solve a problem that somebody has
00:15:06 00:15:09 they'll take a step with you and
00:15:07 00:15:11 nurturing would be using emails you know
00:15:09 00:15:13 there'd be five to twenty emails that
00:15:11 00:15:15 they would get to help nudge them along
00:15:13 00:15:17 in the process the last thing that i or
00:15:15 00:15:19 not the last thing the next thing is
00:15:17 00:15:21 that personal outreach
00:15:19 00:15:23 with remarketing and nurturing is really
00:15:21 00:15:26 helpful the idea is that digital
00:15:23 00:15:29 marketing augments good salesmanship
00:15:26 00:15:32 good salesmanship comes from calling
00:15:29 00:15:34 from emailing from messaging and from
00:15:32 00:15:36 people uh actually getting intersected
00:15:34 00:15:38 with by somebody who's eager to solve
00:15:36 00:15:40 their problems sales calls are never
00:15:38 00:15:42 gonna die you have to stik to those and
00:15:40 00:15:45 then the idea is if you if you were to
00:15:42 00:15:47 call someone say hey jim uh how you
00:15:45 00:15:49 doing my name is rob and i'm a a web
00:15:47 00:15:51 designer and we do digital marketing but
00:15:49 00:15:53 i'm right down the road from me here i
00:15:51 00:15:54 was wondering could i send you an email
00:15:53 00:15:57 just to introduce ourselves i'd love to
00:15:54 00:15:58 earn your business someday
00:15:57 00:15:59 uh
00:15:58 00:16:02 yeah sure that works you get their email
00:15:59 00:16:03 you send them uh an email to them and in
00:16:02 00:16:05 there would be a little link to your
00:16:03 00:16:07 website and as they click on the link to
00:16:05 00:16:09 your website now they'll enter your
00:16:07 00:16:12 remarketing they'll see facebook ads
00:16:09 00:16:14 youtube ads they'll see all sorts of
00:16:12 00:16:15 messaging from you and you have their
00:16:14 00:16:18 email and you don't want to just slime
00:16:15 00:16:20 them but you want to nurture them right
00:16:18 00:16:24 and that's good sales you need to do
00:16:20 00:16:25 that stuff the next phase of marketing
00:16:24 00:16:28 that works again what i'm showing you is
00:16:25 00:16:30 from the core outward what i find will
00:16:28 00:16:32 generate sales for you
00:16:30 00:16:33 content marketing and content marketing
00:16:32 00:16:35 is you create
00:16:33 00:16:38 written content on your website that
00:16:35 00:16:39 addresses a question or a query that
00:16:38 00:16:41 somebody's going to ask and you teach on
00:16:39 00:16:43 it and eventually they're going to find
00:16:41 00:16:45 it youtube
00:16:43 00:16:47 and written content on your website is
00:16:45 00:16:48 what works there and then the last thing
00:16:47 00:16:51 would be social media engagement and
00:16:48 00:16:53 posting right that's high energy you
00:16:51 00:16:55 have to keep up with it we can help you
00:16:53 00:16:57 with that we can help you with all of
00:16:55 00:16:59 this but this is our approach to
00:16:57 00:17:01 advertising that really works and i
00:16:59 00:17:03 would encourage you to work like an
00:17:01 00:17:06 onion start with the core and work your
00:17:03 00:17:07 way out in terms of prioritization and
00:17:06 00:17:08 that's what we do with our clients
00:17:07 00:17:10 there's kind of a phasing
00:17:08 00:17:12 we have a lot of clients that have a
00:17:10 00:17:15 retainer relationship with us between
00:17:12 00:17:17 500 and 500 a month our team can do all
00:17:15 00:17:19 of this for you we can
00:17:17 00:17:21 there's lots that we can do for you and
00:17:19 00:17:22 we always approach it from the inward
00:17:21 00:17:24 out because that's what will get the
00:17:22 00:17:26 most results so as you're working
00:17:24 00:17:28 through things folks
00:17:26 00:17:29 we love an opportunity to help you if
00:17:28 00:17:32 you check out our websites here if you
00:17:29 00:17:33 go to feedbackrench.com again you'll see
00:17:32 00:17:36 what strategy and messaging is all about
00:17:33 00:17:37 you can take a look at our websites
00:17:36 00:17:39 you'll learn i have a page for each one
00:17:37 00:17:42 of these that will show you
00:17:39 00:17:45 how we build websites what you get what
00:17:42 00:17:46 our approach is what works and uh boy
00:17:45 00:17:48 we'd love to show you some of the
00:17:46 00:17:49 websites that we've designed i think
00:17:48 00:17:51 that
00:17:49 00:17:53 i'm pretty proud to show you what you've
00:17:51 00:17:54 done what we've done our customers are
00:17:53 00:17:56 getting results and we'd love an
00:17:54 00:17:59 opportunity to serve you good luck god
00:17:56 00:18:02 bless uh book on my calendar if you like
00:17:59 00:18:03 to walk through this stuff otherwise go
00:18:02 00:18:05 to feedbackrench.com if you saw this
00:18:03 00:18:07 somewhere else and like and subscribe if
00:18:05 00:18:11 you've seen this on youtube so we're
00:18:07 00:18:11 looking forward to it have a great one

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