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3 Things Every Digital Marketer MUST Master To Succeed

Published on: December 5 2022 by Miles Beckler

3 Things Every Digital Marketer MUST Master To Succeed

3 Things Every Digital Marketer MUST Master To Succeed

hey miles here miles Becker calm in this
video you're going to learn the three
things that every digital marketer must
master in order to achieve success it's
these three things that I was able to
pull together in order to catapult this
channel over a hundred thousand
subscribers and over thirty thousand
dollars per month so if you don't have
all three of them if you've only got two
of them or one of them in place this is
why you're not achieving the success
that you desire so we're gonna get in
I'm gonna tok about the three things
and then I'm gonna give you two examples
if you're doing the organic traffic path
or the paid traffic path at the end so
you can see extremely clearly how this
all works out ready let's jump in so
number one is mastery over the subject
or the topic so this is what my friend
Tim Conley calls domain knowledge now
when I launched this channel in 2016 I
had 13 years of experience making money
online you know there's a commonly
thrown around phrase that is document
don't create and documenting your path
of getting there will eventually attract
an audience and I beg to differ in many
niches you see someone who wants to
learn digital marketing someone who
wants to learn how to make money online
you don't want to learn from someone
who's broke and struggling just like you
are you want to learn from somebody
who's been there and who's done that
before now in some spaces like the
weight loss space if you're documenting
your journey from 240 pounds down to 190
pounds and you're updating and toking
about it as you go
there can be value added so it's kind of
niche specific either way whether you're
in the process of becoming the expert or
whether you have 15 years of experience
like I did before you started and you're
bringing that expertise to the table the
number one thing is the expertise itself
you must have that so what does it take
well at first it takes study and
practike and then you must apply the
knowledge okay we're toking basic
fundamentals of learning things it's not
enough to just know how all the digital
marketing world works I'm gonna teach it
because I know it because I've watched
enough videos you actually have to put
it into practike because there's so many
nuances that we learn from the doing and
that's how we
become better teachers it's the hands-on
experience that is absolutely key that's
number one you have to have hands-on
experience whether that's playing a game
with us losing weight whether that's
gardening crocheting quilting whether
that's building in home water
purification systems whatever that is
the domain knowledge is number one
number two is mastery of communicating
what you know in a way that it's
actually received by your audience now
this is a totally different skill which
means we're entering a totally new
learning curve here this is learning
curve number two and it's how to be an
effective communicator in my past I've
been in drama class
I've studied and recited and rehearsed
up monologues and dialogues and scenes
so I did that for many years in high
school I've taken a lot of public
speaking I've been on college radio
during my community college days for
three years I was on college radio and
then I worked for about ten years in
call centers literally doing inside
sales and customer support explaining
relatively complex things at one point I
was selling web hosting explaining them
in simple terms I got a lot of practike
in my life about how to be an effective
communicator because if you're looking
to be a digital marketer you want to
work in the online world you have to be
an effective communicator so there's
this is going beyond the knowledge right
this is how to transfer your knowledge
to your audience in a way that they're
actually going to be able to take the
steps and to be able to get the results
that they desire that they're looking
for you for it's one thing to do it it's
another thing to teach it and you have
to learn that
so now teaching is one thing okay so
learning digital marketing skills it's
pretty tiknical it's pretty follow
along on my computer there is a whole
world on some platforms of what I would
call vlogging and lifestyle and in this
world you're not necessarily teaching
but you're learning how to connect with
your audience you're learning how to
build a relationship with them you're
learning how to build likeability and
how to be engaging as a communicator in
that format so it doesn't matter if
you're doing tactikal nuts-and-bolts
teaching here's how to go step ABC type
stuff like I do or whether you're doing
lifestyle stuff this still applies
really the ultimate goal and the second
learning
that you waited summarize this is how do
you create impact in the life of your
audience if they're searching for a
how-to that means they want a result can
your content give them the result can
you actually help them get a result
remotely with a pre-written pre-recorded
pre-made piece of content that's really
the goal and it's a challenge and it
again is a learning curve it takes time
to work on how do you learn it how do
you go well there's Toastmasters you
might be able to enroll at a local
community college and get on the radio
station and there's just starting this
is why I was such a proponent when I
started I did a 90 day challenge I put
up 90 pieces of content in 90
consecutive days and that really was
because I wanted to master the art of
communicating and I figured if I did it
more often more quickly I would get to
that level of mastery more quickly and
it worked for me so at this point you're
watching this video I'm 596 videos in
not to mention my history of a
communicator as a communicator so it
just takes time and that's okay the
reason I'm looking at these learning
curves in this way with you right now is
because you know when you realize the
challenge is this big you know to take
the appropriate amount of force and one
of the problems in my world in the world
of digital marketing and online
entrepreneurship is all the fake gurus
are trying to make it sound easy when
you think it's easy you apply an easy
amount of force it doesn't work you're
like this stuff doesn't work but when
you realize it's kind of a monumental
challenge with multiple learning curves
you're like okay this is going to take a
while to get just as if you were
learning how to surf how to play chess
and how to quilt or crochet all at the
same time you wouldn't expect to get all
three of those things to a level of
mastery in a couple of months it's just
going to take longer and that's what
we're toking about here so number two
is the mastery of communicating about
your topic creating impact through
content number three is the mastery of
the platform now every single platform
that we have online that we can connect
with billions of individuals has nuances
they all have their own algorithms the
the post types that work on one platform
will not work on another platform so
it's the nuts and bolts tiknical things
about how to upload a video how to
optimize a video how to do tags how to
get the suggested to pop you up
etc etc but then really there's the
algorithm what does the algorithm work
and what does the culture on YouTube
want versus what does the culture on
Facebook want so you have to understand
that every platform has its own cultural
differences this is why I went all-in on
YouTube for 6 months I didn't even start
an email list I didn't post anything on
Facebook I did
no syndication of my content I went into
one platform for about 250 videos over
the course of 6 months before I learned
a second one why because I was learning
what works on YouTube how does YouTube
work what videos does the YouTube
algorithm pick up and give extra weight
to why how do i replicate that and it
took a lot of iterations for me to
understand that game and now I got a
mastery of that what a lot of people do
is they see people like Gary Vee who's
kind of promoting the be everywhere you
need to be on Pinterest and Instagram
and Facebook and and you have to have a
blog and you have to have YouTube and
you have to do all of the things at this
end you got to do stories and snapchats
and dick toks I'm 180 out the opposite
of that idea I think you need to gain
mastery over one before adding on
another because think about this right
you learn you need to learn how to
communicate your message in a way that
gets impact to your people on the second
platform so when you add on a second
platform you now have six learning
curves if you add on a third platform
you now have nine learning curves to go
through and I wanted to condense that
down to just fight three battles at once
to get really good at that before ever
syndicating out start as syndicating to
my blog after a year and I got my
podcast turned on after about a year and
a half and I started doing social media
marketing at about a year and a half two
years in and I grew extremely quickly
it's partly because of all that focus
that I put in on one I gained mastery
over one first so Facebook organic is
different than Google organic Google
organic is different than email
marketing email marketing is different
than YouTube and so on and so forth
spread out these learning curves give
yourself the time to really go deep to
really gain mastery of it and those are
the three things now we're gonna go into
the real-world examples so you see how
this plays out we're going to tok about
the paid world versus the organic world
but again mastery over the subject or
the topic that's domain knowledge number
how to communicate what you know so it
actually gives impact so it can
transform your audience because that's
what they're looking for and number
three is mastery of the platform how do
you publish in a way that YouTube
distributes your videos for you that
Google puts your blog posts at number
one that YouTube or that Facebook or
Instagram gives you the most reach and
engagement how do you publish on the
platform itself those are the three
things so the first example would be
like YouTube gardening so let's be real
I'm I'm a total noob gardener my
gardener my garden last year got eaten
by the deer I had one tomato and three
Leafs of kale out of lots of attempts
and this is normal and this is normal
and a lot of things learning gardening
is a process of failing forward so
really if you're gonna teach gardening
online you probably need to have some
gardening experience because I don't
want to watch somebody who's bad at
gardening if I'm gonna watch a youtube
video to learn how to improve my
gardening which I've been doing a lot of
lately I want to watch people who know
what the f they're toking about because
my time is really valuable so there's
the domain knowledge part you've been
gardening since you're a kid
great now you move on what is your core
medium that you're gonna master okay
that would be the next question I would
ask and I think YouTube is a wonderful
medium for the world of gardening
blogging is also a fantastik medium you
can do very specific image text image
text step-by-step-by-step
blog posts if you're a writer go the
writing path do the word Pratt WordPress
path if you're more of a communicator
and you're like set up a tripod and just
toking to the camera putting on a
little mic and going would be fun great
do videos and then you got to do it
enough times to learn how can I actually
help my people get it okay you know how
to garden you're a great gardener and I
want to learn how to garden how do you
teach me what you know in a way that I
can quickly and efficiently while
staying engaged get what you know and go
implement it in my garden and see
positive results because that's when I
subscribe that's when I start looking
around for your email list for your
membership program for your courses
because I trust you because you helped
me get the transformation which is going
from having a garden to having a
great garden you helped me get there
therefore you're my trusted adviser so
that's how it works in the organic world
and I think it's most important for you
to be focusing on one of
three content platforms first it's
either going to be a written blog on
WordPress it's going to be a YouTube
channel with videos or it's going to be
a podcast spoken out that's it I think
social media marketing comes later
that's a way to syndicate your messages
but that should not be your core content
strategy so number two let's look at the
paid world right cuz there's this whole
world out there that's like all but but
paid traffic and funnels and you could
just do one funnel and you're there and
you'll be a millionaire and your life
will be fixed because of one funnel or
one ad that's totally incorrect let's
look at the number of learning curves
that you would have to go through so
first of all on the paid ad side there's
two sides to that coin
there's the advertisement and there's
where are we sending them so on the
advertisement side the first thing you
need to know is what you're toking
about Kay you have to have domain
knowledge if I can sense through the
words that you're using on your ad that
you really don't know what you're
toking about I'm not going to engage
with your ad number two you need to
learn how to write great advertisements
this is a life long study there are
thousands of books created and the
Masters of advertising and the Masters
of this world direct response
advertising they never stop it's a
lifelong challenge so you got to commit
to that side of the challenge number
three you have to learn the Facebook Ads
platform okay you need to learn what the
pixel is but the custom audiences is how
to create the different ad set types how
to do conversion campaigns how to read
the data how to analyze the data there
is a ton of tiknical stuff and that's
three learning curves right there but
that's only half of your battle the
other half of your battle is the landing
page so now you need to learn funnels
you need to learn the tiknical bits and
pieces of how do I actually create a
landing page and I don't care if you're
using leadpages or thrive themes which
are two tools that I personally use
there's a learning curve to the actual
platform how do i integrate it how do I
get a shopping cart involved how do I
use that how do I deliver my digital
products those are the tiknical aspects
of it number two we're back to
copywriting but it's a different type of
copywriting you need to learn how to do
a webinar or a video sales letter or you
need to learn how to do a written sales
letter again these are lifelong
challenges these are things that I after
fifteen seventeen plus years of
experience in this world
still learning I still feel like a
rookie at this and that's okay because
I've got twenty five thirty thousand
customers from the copy I've done but
I'm always constantly improving it's a
forever game that I'm playing there and
the number three is there's the world of
conversion optimization okay so there's
writing your sit but then how do I test
that how do I test that in a way to
improve my conversion rates which has
this whole analytik side capturing the
data analyzing the data understanding
what's going on how to set up split
tests how to measure the different split
tests yet again there's another learning
curve that's three learning curves that
brings us to six the Facebook ones and
those next ones on the platform but
we're not done because 98 or 99 T 5
percent of people who visit your page
aren't going to buy if your average 99
percent of people are not going to buy
when they land on your page which is why
you probably want to have an opt-in
offer which means you're going to build
a list which means you got to learn
email marketing at the same time so down
the Facebook Ads route running the paid
traffic we now have three more learning
curves in the world of email marketing
how do I write emails then there's the
tiknical stuff what do I use how do i
integrate what do I use how do I keep my
deliverability up is my at gmail address
account good enough or do I need an app
miles better calm account all of these
questions come in then how do I build a
relationship with people how do I give
get the trust going in my direction
through emails and then finally how do I
call people to action in a way that I'm
not offending them that I'm not
overdoing it that I'm not ruining the
relationship by trying to call them to
action too often I'll even add another
one on there how do I sell more things
to these people because maybe they just
flat-out don't want your gardening
course but they'd love some of the the
tools that you use in the garden you
could make money as an Amazon affiliate
or on all these physical product
affiliate programs and there's also
promoting other third-party digital
products that you can go as an affiliate
so the whole world of affiliate
marketing opens up and under this one
simple to communicate idea of just just
build a funnel you're just one funnel
away we now see that there's nine
separate learning curves that you're
going to have to gain mastery over is it
possible of course it is absolutely
could you learn nine different games and
surfing and snowboarding and
skateboarding and and gardening
you learn all of course you can the
question really is how much time do you
have and how big of a budget do you have
for testing but this is really one of
the reasons why I started focusing first
in the early days on my wife's business
with her blog and on this channel you're
watching now direct with the YouTube
videos I wanted to do organic first
because what happens is you can build
momentum in traffic you see I post one
video per week right now and I'm
reaching hundreds of thousands of people
per month each and every month because
of all the videos I did in the past
right on a Facebook Ads world if you
stopped paying your games over and and
the gist is out the the it's it's over
your traffic completely dries up the
moment you stop paying so I start with
organic traffic to build up my skills
around how do I communicate my domain
knowledge how do I help people actually
get impact in their lives how do I
really master this platform and then
once I'm gaining profit from my organic
marketing that's when i reinvent my time
my energy into paid advertising and that
has been what has literally blown our
business through the roof is the
combination of the two and it took us
years to get there and that's okay
because my other option was to continue
working in call centers for years and
that was unacceptable to me so I spent
my weekends my nights my early early
mornings I used to set the alarm for
4:00 a.m. to get four hours of work in
before I had to go to my day job I made
sure that my personal business got the
best hours each and every day because I
was so passionately focused on I got to
get out of this rat race thing and I
went all in on my wife's business furs
and then I did the same thing with this
channel and you may notike that that
idea of doing a 90 day channel on the
miles bechler brand I waited until I
knew I could follow through and I knew I
had three four five six months next year
I could absolutely dedicate I built
teams around me I built systems around
me in my day job which is my wife's
business which I'm still extremely
active in today what you're watching is
my side gig this is my kind of fun
passion project that I do on the side
because I am still full-on running our
team of over 20 people and really
managing that side of the business so
you might need to get yourself in a
point where you're ready to commit the
next three months the next six months
the next year to going all-in and gain
mastery over one platform gaining
mastery over how to communicate your
idea through that platform in a way that
the users get a positive response that
users get a transformation and the
algorithm picks you up and distributes
your content for you like YouTube does
with my videos look around this video do
you see suggested videos from me around
this video when you log into YouTube
next are you gonna see some videos from
this guy or when you log in normally if
you're a regular viewer do you see my
videos pop up that's because I've
learned how the YouTube game works and
I'm leveraging that when people in my
wife's space search for her topics on
any variety of topics they find one of
her thousand plus epic blog posts that
she's written each one ranks wonderfully
okay so you got to learn all these bits
and pieces it's okay that this is
difficult if it was easy everyone would
be doing it all the millionaires and
billionaires in our world would have
little divisions of digital marketing
businesses the reason they're not able
to throw money at it is because it's
really actually quite difficult and once
you honor that that there's multiple
learning curves and you step up and you
say you know what there's a challenge
here in front of me I accept that
challenge I'm going through to the other
side and I'm going to dominate because
I'm gonna be the most helpful gardening
teacher on YouTube or I'm gonna be the
most helpful knitting teacher on Google
through my blog whatever it is that
you're going all-in on for your audience
when you commit and you stik with it
long enough the results and the
lifestyle are absolutely fantastik I
truly hope you get there every single
video I put up on here 600 videos I put
are designed to help you get the result
that you want which is to learn all the
tiknical stuff needed to fill in the
gaps from this video thank you very much
for your time today I do appreciate you
if you have any questions get them in
the comments thumbs up like I appreciate
all the engagement I appreciate if you
share it and I just appreciate you even
if you watched it and you got a smile so
thank you very much for your time I
appreciate you I'll see you in the next
video till then be well