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4 Vital Tips To Save Money When Running Facebook Ads | E-Commerce Dropshipping 2020

Published on: December 21 2022 by Yash Shah

Running Facebook Ads can be a costly affair for E-commerce Dropshipping businesses, but there are ways to save money while achieving your marketing goals. Here are 4 vital tips to help you save money when running Facebook Ads in 2020.

Tip 1: Target Specific Audiences

- Use Facebook's targeting tools to narrow down your audience

- Avoid targeting a broad audience as it can lead to wastage of money

- Target people who have already shown interest in your product or niche

Tip 2: Use High-Quality Creative Content

- Use high-quality images and videos to grab your audience's attention

- Make sure your ad is visually appealing and stands out

- Avoid using stock images or low-quality videos as they can decrease engagement

Tip 3: Test Multiple Ads and Ad Sets

- Experiment with different ad formats, such as carousel ads or video ads

- Test different ad copies and visuals to find out what works best

- Avoid relying on a single ad set, as it can lead to overspending and limited reach

Tip 4: Set a Reasonable Budget and Bid

- Set a budget that aligns with your business goals and objectives

- Bid reasonably to avoid overspending and increased competition

- Keep an eye on your spending and adjust your budget and bid accordingly

Running Facebook Ads doesn't have to be expensive. By targeting specific audiences, using high-quality creative content, testing multiple ads and ad sets, and setting a reasonable budget and bid, E-commerce Dropshipping businesses can save money while achieving their marketing goals. So, implement these tips and watch your Facebook Ads become more cost-effective in 2020.

- Are you tired of losing money on Facebook ads without knowing why? This video is for you!

- In this video, I'll share four tips to save money on Facebook ads for your ecommerce or dropshipping business.

- These tips are valuable for those with lower budgets, but even those with higher budgets can benefit.

Tip 1: Test Less Aggressively

- Start by testing fewer ad sets (e.g. five instead of ten) to avoid blowing your budget right away.

- Lower your overall budget and use campaign budget optimization (CBO).

- The more aggressively you spend, the better, but be mindful of your budget.

Tip 2: Don't Get Attached to a Product

- If you're not making any sales despite good ad creative, targeting, and offering, move on from that product.

- Check your website and overall funnel for any missing leaks.

- Don't be stubborn or emotional about a product.

Tip 3: Avoid Ad Audience Fatigue

- Switch up your ad creatives (e.g. thumbnail, video) if your CPM increases and your CTR decreases.

- Retargeting or remarketing requires switching up your creatives to avoid audience fatigue.

Tip 4: Run a Post Engagement Campaign

- If your campaign is breaking even or profitable, run a post engagement campaign alongside it to reduce CPM.

- This will show your ad to a higher quality audience more likely to convert.

Bonus Tip: Be Patient and Think Logically

- Marketing and advertising are important, but don't neglect other aspects of your business.

- Be patient and go step by step to avoid losing your entire budget on Facebook ads.

- These tips are often overlooked but can save you money on Facebook ads.

- Check out my Facebook group and one-on-one growth call for more resources.

- Don't hesitate to ask any questions or share your thoughts in the comments.

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