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4 Ways to increase your Conversion Rate, CTR & reduce bounce rates for Small Business Websites

Published on: December 6 2022 by FeedbackWrench

4 Ways to increase your Conversion Rate, CTR & reduce bounce rates for Small Business Websites

4 Ways to increase your Conversion Rate, CTR & reduce bounce rates for Small Business Websites

hey everybody my name is rob satram and
i own feedback ranch we do web design we
do marketing and we help small
businesses get more leads and what i'm
going to do is i'm going to dive in here
a little bit to tok about if you have a
business like a remodeling company an
accounting company i help a ton of
accountants or anybody that has a longer
sales cycle
how do you embrace and increase your
close rates so how do you includes
increase your conversion rate on your
website for your remodeling company or
your home building company or maybe you
have an accounting company or financial
planning any business that's not
immediately transactional so not junk
business not driveway seal coding or
anything like that i want to tok about
how do you increase your conversion
rates i'm going to give you about five
things here that will definitely
transform your business and this is a
big deal because you'll be using
ad spend you'll be spending on google
ads facebook ads
you'll spend time with seo and all this
stuff and it does nothing we have to
build a better mousetrap and i'm going
to show you how to do that now we do
this for small businesses you can hire
us to do this go to feedbackranch.com
and we'll actually do it for you but
again if you're an accounting business
or remodeling business a construction
business anybody who has a little bit
longer sales cycle how do you increase
your conversion rate also in google
analytiks how do you increase your ctr
your close rate how do you increase your
conversions how do you actually do that
with google ads and facebook ads and how
do you track that in analytiks i'm going
to show you some really practikal stuff
here and again this is going to be more
about how you think if you want to book
a consultation go to my website and just
hit book a consultation we'll get you
set up so let's dive right into it i
just want to give away value if this is
helpful there's a button up here called
support the channel and quite frankly
i'm trying to give away stuff that i
usually charge for okay so if you want
to you can make a monthly donation you
can just do a one
a one time um gift through paypal it's
pretty simple i'm just trying to make it
so that i can continue to do videos that
i give away and if you if you if this
helps you
please um this allows us to keep it free
this is kind of a ministry for me um and
this helps support the time in fact i
spent a whole bunch of time doing this
today um for other reasons but i guess i
chose to no nobody asked me to right um
all right so let's just dive right in
how do you increase your your
click-through rate so the first thing
that you need to understand is that when
it comes to your website there's two
things that you want to do you want to
build a high converting website build a
better mouse trap and then you want to
actually generate
traffic for your website building a
better mouse trap
is about conversion rate how do you get
people to actually take a step with you
and then the second thing is is it's
like once you have a farm you have to
buy seed for your farm and you actually
have to generate
and bring more mice to the mouse trap
well the number one thing that you can
do to increase your conversion rate is
to embrace a healthy sales relationship
and a sales cycle there's a good pace to
a great sale
good sales don't happen immediately just
like a good marriage doesn't happen in
one day so you can't be the type of
company running ads and a website that's
just running around going will you marry
me will you marry me will you marry me
will you marry me you have to embrace a
good pacing so in a way if you think
about it
what we're trying to do is we're trying
to bring people from being a stranger to
a visitor to a lead to a customer that's
your website and all your digital
marketing the entire footprint is trying
to do that i'll get into exactly how to
do that but the first thing is to
embrace that there's a pace
again a good relationship would be a
first meeting
and then you'd have a bunch of dates and
as you get to know each other you'd have
a proposal and then you'd have a
marriage a good sale is the same way
right and and so people go through this
this thing where they're curious about
how you make their life better then you
enlighten them to why you are yoda and
you have a way forward where their
problems get solved you help them thrive
or survive and eventually they make a
commitment to either learn more about
you book a consultation call and go to
the proposal or maybe download a lead
magnet or whatever that is or even just
keep reading and then eventually they'll
become a customer but these are the
three stages that they need to go
through if you do not embrace this as a
remodeling company or anybody with a
longer sales cycle you're full and you
will drop sales so you have to think
about how do you optimize for this so
again number one you have ads and
content that people will intersect with
as they first get to know you it's just
like when you meet somebody and they
have a nice smile they're attractive
they smell good and you want to get to
know hey maybe they can make my life
better then you have two sets of funnels
a marketing funnel and a sales funnel
and eventually customer onboarding
but let's tok about how do you actually
move people through so that they
increase the conversion rate well the
number one thing that you're going to
want to do is to to make sure that you
have a framework that you work through
okay so again
we do this for remodeling companies for
accountants bookkeepers but here's the
foundation of the framework of if you do
these things on your website people are
going to be more likely to convert with
you and then i'm going to tok about how
do we stay in front of them because
that's a huge thing one of the biggest
things that people don't understand is
that a good decision doesn't get made in
a moment you have to embrace
this process well how does the process
look you have to have digital assets in
place you have to have videos you have
to have blog posts you have to have an
emailing there's basically a marketing
funnel and a sales funnel that we want
to implement here but you have to have
content and you have to have information
that help people become enlightened as
to how you actually work to solve their
problems because in 2022 and
partikularly for a more sophistikated
customer
there's a lot of messages coming at them
they need to know how you help them and
they need to think about it they need to
do their due diligence they want to know
how do you do this you make these claims
that's great but let's put some meat on
the bone so
i'm going to move quickly through this
number one your website must have this
is all about how it looks your web
footprint needs to have a good user
interface where it makes sense people
know how to navigate your website your
facebook page your instagram your tik
tok your youtube you have to have good
branding i i don't know overemphasize
that but it should look nice there
should be an authentik look and feel
your website should not be filled with
stuff that does not represent your
customer your region or you it shouldn't
be all stok photography it should be
clean and responsive working on all
different um devices laptop desktop ipad
from there we have to say what does it
say it has to have good clear and
concise messaging okay people don't read
websites they skim them
also it needs to be customer focused
messaging your words and what you say
should be about them their problems and
what they want not about you and your
features it's about benefits for them
and how you make their life better
lastly i think you should invest into
brand scripting where we unbox we tok
about benefits we tok about the stakes
we tok about
create a one-liner we show authority and
we show um compassion and empathy that
we understand where they are there's a
whole system that i have and that's a
different video
lastly you have to have meaningful calls
to action where is this relationship
going are people going to be booking a
consultation do they have a lead magnet
they can get what does that look like
then from there you have to have
customer reviews you have to have
customer testimonials you have to have
examples of your work not only should
they be on your website but they need to
be in your remarketing campaigns which
i'm going to get to in just a second
then last you have to have all these
deepening steps right people are going
to lean in and find out and do their due
diligence how is it that you work you
don't want to over complicate it but you
have to give them a little bit of
information and the more assets we
create for you on your website and in
your digital marketing
the more likely you are to move people
along so what we have here is anything
that creates a deepening step that could
be all sorts of of social media posts
then we have video sales letters there
should be videos that basically have a
sales call with people and that's
essentially what i'm doing right now but
you're going to want to have a video
sales letter set up which is the the
same conversation you'd have on a phone
consultation done on a video on your
website in your remarketing so that
people can be in their underwear
watching your stuff in the middle of the
night once they're finally done with
things it shouldn't take a consultation
for them to understand what you really
do last you want to look at lead magnets
and then anything that builds authority
and we want to not only have those on
your website but in your remarketing
campaigns okay
and so we'll hit on that number one that
that's the framework that i would
recommend if you're trying to increase
your your
um
your conversions the first thing is to
embrace a healthy sales relationship the
second thing is is to use this framework
i probably just gave you 10 different
things i could go on a list on each one
of those the third thing is
initially people come to you
through an ad or through content and i'm
gonna show you how to do that but then
you have to come to them okay so in this
i have a framework and this is what i
actually use it's from what i've
actually notiked working with all my
clients so the core of good marketing
the way that you intersect with people
is that you want to use search
and then what you want to do is they
come to you through paid search
advertising on google ads so that's if
i'm looking for a remodeler near me or
an accountant near me or a real estate
bookkeeper whatever that is
we would set up a google ad you would
pop up in front of them they would click
on you they look at your website then
chances are they are not going to
convert chances are 95 of the traffic on
your website is going to go away but a
whole bunch of them are looking for a
solution why else would they have
searched it so we use what's called
remarketing and remarketing there's a
handful of foundations to this
essentially what we're going to do in
the remarketing campaigns if we go way
down here is that
number one
we would want to go on google
display ads so that the people that have
been to your website we create an
audience out of them so if they've been
to your website through an ad or
whatever that is we create an audience
in google
maybe for 90 days so if i've been to
your website for 90 days you're part of
this audience and google and in facebook
and in linkedin and pinterest and
essentially what we'll do then is on
facebook instagram we will run ads to
people that are in that audience and and
that allows you to get to this eight to
15 touches one of them are google
display if you've ever been on a news
website and you see an ad we can do that
and it's very inexpensive that's one way
to do remarketing
another way to do remarketing is on
facebook and instagram if they've been
to your website we can
create and do
a great lead magnet or download where
people can get some information or just
have good calls to action another thing
that you'll see this is an example of
the sales letter right the idea is that
you can have a video conversation with
people and allow them to book with you
instead of making them call in to you
and have a consultation
the other thing that you'll see is that
there are youtube bumper ads that are
fantastik you can create bumper ads that
are very simple that would run and it
would only run to people that have
already been your website so the core of
good marketing right off the bat is that
people are going to come to you and we
want to make sure that we
get in front of them and command
market share by using paid search
advertising on google and on bing then
when they hit your website we need to
come to them with information and stay
in front of them so that you're top of
mind and also give them opportunities to
take a step with you
the next
that alone folks
that's number three is to focus on
remarketing in general and by using
remarketing what's going to happen is
that they're going to have other
opportunities to come back to you
because here's what usually happens you
know this
i'm supposed to get an accountant i
search accountants i hit three or four
websites then all of a sudden i have to
get back to work and i don't take an
action or maybe i filled out two or
three contact forms then i go to work i
come back i eat dinner with my family i
put them to bed eventually i sit down
stairs in front of my smart television
and i have youtube on and boom up comes
the feedback wrench commercial that
reminds you that we would love to
to help you and serve you that's a great
remarketing then the next morning i go
through my morning cycle and all of a
sudden i grab my phone and i check
instagram or i check pinterest or tik
tok or whatever it is and all of a
sudden an ad pops up there and maybe
it's an ad that just reminds them of who
i am
maybe it's an ad that has a lead magnet
involved with them but no matter what
that's kind of the foundation of what is
going to help increase your um
your conversion so let me dive into this
the the the next thing so if we were to
just recap again number one embrace the
healthy sales relationship don't get
over eager remember that good pacing
happens number two use a high converting
website and use this framework on my
website number three is to focus on
remarketing and coming back to them
and the next thing is to make sure that
you have a clear
um header so on your website you should
have a very clear setup where um what
you do
where you do it and the main problem is
just boil down very simple and there's
an image that really embodies what it is
that you do so
essentially you need a hero section with
calls to action right away people read
this in a z fashion so they're going to
see this as your logo and then as they
move across you see calls to action and
this is schedule a tax analysis
schedule a tax analysis and then the
second one is to call them so a z
fashion happens here you need to make
sure that that works and then you have a
good hero section that it has very
strong calls to action all right the
next thing that you want to do is you
want to make sure that you list out your
value propositions okay um
toking about what it is that they
actually get when they work with you
that's going to tremendously increase
the chance that they work with you so
make sure that you do statements and
explainers of how they actually benefit
when working with you
the next
tip and we're moving fast through the
rest of this is that your website and
everything should show a guide of what
are the one two three steps of doing
business with you so that they
understand what the process looks like
if they don't if it's a fog to them
about how they do business with you it's
going to be a missed by the time they're
ready to take action show them what it
means so that you have a connect meeting
an analysis a strategy and scope
agreement and then an implementation you
want to show them what it looks like
when they do business with you the next
thing that you're going to want to do is
deeper in the site put all your text
everything on the beginning your site
should have very
simple messaging very clear and it
should be easy to see and easy to use
and then
another thing that you're going to want
to do is work as hard as possible
to show your reviews okay your google
reviews your facebook reviews your
testimonials should be on there
and what that's going to do is it's
going to show why you're worthy of trust
so the last tip that i have and i hammer
this all day long but this is really the
linchpin if you want to increase your
your conversion rates work super
diligent at getting more google reviews
than everybody else in your sector or in
your area
this is huge okay i'm gonna show you
exactly how to do this and and just tune
in again if this is helpful then
hopefully this is something that helps
your small business go ahead and and
book with us we'd love an opportunity to
earn your business go to feedback wrench
dot com hit schedule a consultation we
can build you a great website we can
build you a marketing funnel that
absolutely works but essentially what we
want to do is we want to make sure that
we have an opportunity to show your
reviews right so if i come to my reviews
on my website i actually have my reviews
i have a video showing all my
testimonials right on my home page here
i actually have a section that shows
videos of clients i just asked them hey
a couple of them are a little more
formal some of them are just um this is
an hvac company this is a software
company this is a concrete contractor or
a masonry contractor this is an
accountant that i help i just asked them
to quick send me a video and that's huge
but ultimately it's the google reviews
that are going to make the biggest
difference in your business in fact if
you take a look at what that looks like
um so if i were to say web design
companies
near me this will be funny my local seo
is always a little bit difficult
so even there
i'm having some challenges with my local
seo right now
so if i type in feedback wrench what
you'll see is i've got 82 five-star
reviews you know how powerful that is
when you have that many reviews and as
you check out the reviews you see that
they're all authentik and they're super
helpful and they work for you
i'm telling you if there's a one thing
that you can do that's going to help you
more is when you were to search like
accountant near me um
accounting for an accountant near me
when you have a ton of reviews people
know that you're worthy of trust so
right now look at this this is how i
shop i see the google ads and i'm like
oh those are big nationals and i come
right here
and this is going to invite me in to see
what they do but i'm telling you if they
don't trust you if they don't see that
you've been
if you have ample examples that you're
helping them it's not going to work so
here's how you get a review okay
this is really simple i want you to go
into your google my business app so
first of all set up your google my
business this if you don't have your
google my business it's google.com
forward slash business get that set up
and then once you're in there in the
desktop app you're gonna grab the url
okay and i want you to grab the url and
this is uh and this is gonna change just
you know there's some things changing in
here but there's a get more review
button and i want you to take this url
and i want you to email it to yourself
and i want you to save it and then this
is what you're going to do
you're either going to call or you're
going to text your customer one by one
do not automate this do this yourself
okay and so a text that would look a
little bit like this
hey joe it's rob from feedback wrench
i'm trying to get more google reviews i
was wondering if you could help me
here's a link
text it to him then just say doesn't
have to be over complicated just let
people know we're not crazy that's one
way to do it right and then wait
till the evening and then say hey did
the link work and what you'll find is
they'll eventually do it i would do the
exact same thing through email so that
they have it there right so gently you
have to ask even better you call them
hey joe how you doing it's uh it's rob
feedback grinch here how you doing man
good hey hey i'm kind of calling for a
selfish reason i'm trying to get a
handful of my clients to give me a
google review because it's just it's
kind of hard for people to do
i was wondering if you'd help me out and
would you leave a google review for me
oh yeah i'd love to cool i will text it
and email it to you and i'll just kind
of follow up with you and remind you
because i know life is busy but that
would mean a ton to me and all you got
to do is just let them know that we did
your taxes and it went well right or
whatever that looks like
i'm telling you if you want to increase
your conversion rate your close rate get
reviews take those reviews put them on
your website make sure that they're kind
of everywhere and give it as many
examples so we embed them on websites
for people you want to have as many
examples as possible that you are doing
what you ought to do and that will help
in increase your conversions rate your
your click-through rate everything will
get better when you have these
frameworks good luck god bless and go to
feedbackrench.com if this is helpful