5 INSANE Google ADs Hacks To 10x ROAS (Shopify Dropshipping)
Published on: December 6 2022 by Shri Kanase
5 INSANE Google ADs Hacks To 10x ROAS (Shopify Dropshipping)
Table of Contents
5 INSANE Google ADs Hacks To 10x ROAS (Shopify Dropshipping)
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yo what is going on everybody srikanasa |
| 00:00:02 | 00:00:06 | here so |
| 00:00:03 | 00:00:08 | five google ads hacks which you probably |
| 00:00:06 | 00:00:11 | don't know about which can actually |
| 00:00:08 | 00:00:13 | 10 times your results with google ads |
| 00:00:11 | 00:00:14 | now these hacks are actually certain |
| 00:00:13 | 00:00:16 | hacks |
| 00:00:14 | 00:00:17 | which i just came upon recently and |
| 00:00:16 | 00:00:18 | after doing a little bit of |
| 00:00:17 | 00:00:19 | configuration with my shopping ads |
| 00:00:18 | 00:00:21 | specifically |
| 00:00:19 | 00:00:24 | i was able to realize that these hacks |
| 00:00:21 | 00:00:24 | actually had a potential to really boost |
| 00:00:24 | 00:00:27 | my sales |
| 00:00:24 | 00:00:28 | with shopping campaigns and these hacks |
| 00:00:27 | 00:00:31 | actually kind of relate mostly to |
| 00:00:28 | 00:00:33 | shopping campaigns but can also be used |
| 00:00:31 | 00:00:34 | for search ads as well mainly shopping |
| 00:00:33 | 00:00:36 | campaigns because shopping campaigns |
| 00:00:34 | 00:00:39 | make up roughly |
| 00:00:36 | 00:00:40 | 90 of my sales and that is normally what |
| 00:00:39 | 00:00:42 | brings the most sales for |
| 00:00:40 | 00:00:44 | a normal drop shipper but in the recent |
| 00:00:42 | 00:00:45 | times it has become a little bit more |
| 00:00:44 | 00:00:47 | difficult to kind of get approved for |
| 00:00:45 | 00:00:49 | the merchant center however it is still |
| 00:00:47 | 00:00:51 | possible to get approved for the |
| 00:00:49 | 00:00:53 | merchant center and to still dropship |
| 00:00:51 | 00:00:55 | on google ads in fact i've had two |
| 00:00:53 | 00:00:56 | students recently who just got their |
| 00:00:55 | 00:00:58 | merchant center accounts |
| 00:00:56 | 00:01:00 | approved with google if you're wanting |
| 00:00:58 | 00:01:02 | to learn more about the mentoring |
| 00:01:00 | 00:01:03 | program that i'm toking about which is |
| 00:01:02 | 00:01:05 | focus directly on google and also get |
| 00:01:03 | 00:01:07 | your ad account approved possibly |
| 00:01:05 | 00:01:09 | be sure to leave a comment down below or |
| 00:01:07 | 00:01:11 | message me on instagram |
| 00:01:09 | 00:01:12 | at dedicated young but let's just get |
| 00:01:11 | 00:01:14 | right into it the first thing you'll |
| 00:01:12 | 00:01:15 | have to do in order to find any type of |
| 00:01:14 | 00:01:17 | success with these |
| 00:01:15 | 00:01:19 | five hacks is to destroy that like |
| 00:01:17 | 00:01:21 | button until it turns blue |
| 00:01:19 | 00:01:23 | i promise it's gonna take just two quick |
| 00:01:21 | 00:01:24 | seconds okay hopefully you have done |
| 00:01:23 | 00:01:26 | that but |
| 00:01:24 | 00:01:28 | here are the five google ads hacks which |
| 00:01:26 | 00:01:29 | you can start doing right away to boost |
| 00:01:28 | 00:01:32 | your |
| 00:01:29 | 00:01:33 | results and 10 times your robot so hack |
| 00:01:32 | 00:01:35 | number one and that is |
| 00:01:33 | 00:01:37 | excluding the network section now if you |
| 00:01:35 | 00:01:38 | have been following me for a while if |
| 00:01:37 | 00:01:39 | you have watched my other videos on how |
| 00:01:38 | 00:01:41 | to |
| 00:01:39 | 00:01:42 | start a google shopping campaign you |
| 00:01:41 | 00:01:45 | know that i like to leave |
| 00:01:42 | 00:01:46 | both the check boxes checked during |
| 00:01:45 | 00:01:48 | campaign creation and i'm toking about |
| 00:01:46 | 00:01:50 | google and i'm toking about the google |
| 00:01:48 | 00:01:50 | search partners checkbox and also the |
| 00:01:50 | 00:01:53 | youtube |
| 00:01:50 | 00:01:54 | and other various links checkbox these |
| 00:01:53 | 00:01:56 | two check boxes |
| 00:01:54 | 00:01:57 | i normally leave on for my general |
| 00:01:56 | 00:01:59 | testing campaigns because |
| 00:01:57 | 00:02:01 | a general testing campaign is made to |
| 00:01:59 | 00:02:02 | test a variety of different things and |
| 00:02:01 | 00:02:04 | networks |
| 00:02:02 | 00:02:06 | is not excluded from this we have to |
| 00:02:04 | 00:02:08 | test networks as well |
| 00:02:06 | 00:02:10 | but you want to start excluding networks |
| 00:02:08 | 00:02:10 | once you have enough data and by enough |
| 00:02:10 | 00:02:12 | data |
| 00:02:10 | 00:02:15 | i mean roughly five thousand dollars in |
| 00:02:12 | 00:02:16 | ad spend in total for that entire |
| 00:02:15 | 00:02:18 | campaign so what i'm gonna do |
| 00:02:16 | 00:02:20 | is i'm gonna go over to my google ads |
| 00:02:18 | 00:02:21 | account and go over inside of one of my |
| 00:02:20 | 00:02:23 | main campaigns |
| 00:02:21 | 00:02:24 | right here which is of course a general |
| 00:02:23 | 00:02:26 | testing campaign and what i want to do |
| 00:02:24 | 00:02:28 | is i want to show you guys how this |
| 00:02:26 | 00:02:30 | campaign has been performing |
| 00:02:28 | 00:02:32 | within the last 90 days so we're going |
| 00:02:30 | 00:02:33 | to do 90 days up to yesterday |
| 00:02:32 | 00:02:35 | and as you guys can see we've spent |
| 00:02:33 | 00:02:37 | roughly 31 000 |
| 00:02:35 | 00:02:38 | within the past 90 days if you stay on |
| 00:02:37 | 00:02:40 | the ad group |
| 00:02:38 | 00:02:42 | section of your general testing campaign |
| 00:02:40 | 00:02:44 | and if you have checked those both boxes |
| 00:02:42 | 00:02:46 | you should now see these three options |
| 00:02:44 | 00:02:48 | right here number one google search |
| 00:02:46 | 00:02:50 | number two search partners and number |
| 00:02:48 | 00:02:52 | three google display network |
| 00:02:50 | 00:02:53 | these are all various different areas |
| 00:02:52 | 00:02:54 | where google |
| 00:02:53 | 00:02:56 | actually goes out and shows your |
| 00:02:54 | 00:02:58 | shopping campaigns too so |
| 00:02:56 | 00:03:00 | with google search we can see that that |
| 00:02:58 | 00:03:02 | is majority of the ad spend right here |
| 00:03:00 | 00:03:05 | obviously because google is gonna prefer |
| 00:03:02 | 00:03:06 | its own search platform compared to the |
| 00:03:05 | 00:03:07 | other ones that are out there in the |
| 00:03:06 | 00:03:09 | market but number two |
| 00:03:07 | 00:03:11 | is search partners and number three is |
| 00:03:09 | 00:03:13 | google display network |
| 00:03:11 | 00:03:15 | now so far within the last 90 days we |
| 00:03:13 | 00:03:16 | can see that we've gotten roughly 37 |
| 00:03:15 | 00:03:19 | dollars per sale |
| 00:03:16 | 00:03:21 | with the google search network placement |
| 00:03:19 | 00:03:22 | and we got 18 dollars per sale with the |
| 00:03:21 | 00:03:24 | search partner so |
| 00:03:22 | 00:03:25 | a lot of people out there say that you |
| 00:03:24 | 00:03:27 | want to have these unchecked |
| 00:03:25 | 00:03:29 | as you guys can see that would have been |
| 00:03:27 | 00:03:31 | a big mistake because this is actually |
| 00:03:29 | 00:03:33 | more than half the cost per conversion |
| 00:03:31 | 00:03:33 | of the google search so i would have |
| 00:03:33 | 00:03:35 | never known |
| 00:03:33 | 00:03:37 | had i unchecked search and partner so |
| 00:03:35 | 00:03:38 | search partners clearly works well in |
| 00:03:37 | 00:03:40 | fact it has given me |
| 00:03:38 | 00:03:42 | some of the highest robats compared to |
| 00:03:40 | 00:03:44 | the other two networks out there and |
| 00:03:42 | 00:03:46 | again of course the ad spend is not the |
| 00:03:44 | 00:03:48 | highest but still getting eighteen |
| 00:03:46 | 00:03:49 | dollars per sale is a really good amount |
| 00:03:48 | 00:03:51 | especially knowing that a lot of the |
| 00:03:49 | 00:03:53 | products on my store actually get sold |
| 00:03:51 | 00:03:54 | for about five hundred dollars and so |
| 00:03:53 | 00:03:56 | forth but |
| 00:03:54 | 00:03:57 | number three is google display network |
| 00:03:56 | 00:04:00 | as we can see |
| 00:03:57 | 00:04:01 | this has been the lowest return on aspen |
| 00:04:00 | 00:04:02 | compared to the other two which i have |
| 00:04:01 | 00:04:04 | currently running |
| 00:04:02 | 00:04:06 | so right away we know that we want to be |
| 00:04:04 | 00:04:08 | excluding this network right here |
| 00:04:06 | 00:04:10 | simply because within the past 90 days |
| 00:04:08 | 00:04:12 | this has really not gotten me |
| 00:04:10 | 00:04:14 | a good amount of results and we always |
| 00:04:12 | 00:04:16 | want to be aiming at positive rows so |
| 00:04:14 | 00:04:18 | again one thing to note is that i would |
| 00:04:16 | 00:04:19 | have never known about this had i not |
| 00:04:18 | 00:04:20 | tested both of these |
| 00:04:19 | 00:04:22 | networks right here so now that i have |
| 00:04:20 | 00:04:24 | enough data meaning over five thousand |
| 00:04:22 | 00:04:26 | dollars in ad spend clearly i have |
| 00:04:24 | 00:04:26 | thirty one thousand dollars so that is |
| 00:04:26 | 00:04:28 | more than enough |
| 00:04:26 | 00:04:31 | but i know for sure that google display |
| 00:04:28 | 00:04:31 | network is not a good network and now i |
| 00:04:31 | 00:04:32 | can |
| 00:04:31 | 00:04:34 | simply exclude the google display |
| 00:04:32 | 00:04:36 | network by going to settings so that |
| 00:04:34 | 00:04:37 | this campaign can start allocating the |
| 00:04:36 | 00:04:38 | budget which it was spending on google |
| 00:04:37 | 00:04:40 | display network |
| 00:04:38 | 00:04:42 | to google search and search partners |
| 00:04:40 | 00:04:43 | this is literally one of the |
| 00:04:42 | 00:04:45 | biggest things i just learned about |
| 00:04:43 | 00:04:47 | recently and once i make the following |
| 00:04:45 | 00:04:49 | change which will not be done today |
| 00:04:47 | 00:04:51 | but within the upcoming week google will |
| 00:04:49 | 00:04:52 | have a better idea of where to show my |
| 00:04:51 | 00:04:54 | ads and because of that |
| 00:04:52 | 00:04:55 | i'm going to definitely see an increase |
| 00:04:54 | 00:04:57 | in my row as simply because |
| 00:04:55 | 00:04:58 | the bad network right here is going to |
| 00:04:57 | 00:05:00 | be excluded completely but |
| 00:04:58 | 00:05:01 | you should be doing the same thing on |
| 00:05:00 | 00:05:03 | your campaigns especially |
| 00:05:01 | 00:05:05 | if it has spent more than five thousand |
| 00:05:03 | 00:05:08 | dollars let's move on to hack number two |
| 00:05:05 | 00:05:09 | and this hack is looking at the inside |
| 00:05:08 | 00:05:12 | section within |
| 00:05:09 | 00:05:12 | an individual campaign for keyword ideas |
| 00:05:12 | 00:05:14 | or |
| 00:05:12 | 00:05:16 | product ideas now what do i mean by this |
| 00:05:14 | 00:05:17 | exactly well if we go back to the |
| 00:05:16 | 00:05:19 | campaign |
| 00:05:17 | 00:05:20 | which is the general testing campaign |
| 00:05:19 | 00:05:22 | and on the left we can see something |
| 00:05:20 | 00:05:24 | called the insights section |
| 00:05:22 | 00:05:26 | if we go ahead and click on the inside |
| 00:05:24 | 00:05:27 | section we'll be introduced to |
| 00:05:26 | 00:05:28 | a few charts right here and if you |
| 00:05:27 | 00:05:30 | scroll down we can see that there's a |
| 00:05:28 | 00:05:30 | wide variety of different charts |
| 00:05:30 | 00:05:32 | available |
| 00:05:30 | 00:05:34 | but looking at the chart at the top we |
| 00:05:32 | 00:05:36 | can see that what google is doing is |
| 00:05:34 | 00:05:38 | based on the data that i have for this |
| 00:05:36 | 00:05:40 | testing campaign based on the product |
| 00:05:38 | 00:05:43 | which i've actually run in this campaign |
| 00:05:40 | 00:05:45 | it is giving me keyword ideas product |
| 00:05:43 | 00:05:47 | ideas and it is letting me know how |
| 00:05:45 | 00:05:49 | these potential keywords or new ones |
| 00:05:47 | 00:05:51 | which are similar to my products |
| 00:05:49 | 00:05:53 | are doing within these past few months |
| 00:05:51 | 00:05:54 | so right here as you can see it is |
| 00:05:53 | 00:05:56 | obviously |
| 00:05:54 | 00:05:57 | not shown for you guys because this is |
| 00:05:56 | 00:05:57 | one of the main products which i sell |
| 00:05:57 | 00:06:00 | but |
| 00:05:57 | 00:06:01 | it says that that specific category is |
| 00:06:00 | 00:06:03 | trending compared to |
| 00:06:01 | 00:06:05 | last month and it says you are capturing |
| 00:06:03 | 00:06:06 | additional demand but there may be more |
| 00:06:05 | 00:06:08 | opportunity |
| 00:06:06 | 00:06:10 | for you to grow but the main thing is |
| 00:06:08 | 00:06:12 | looking at this section right here |
| 00:06:10 | 00:06:14 | top searches section here is where i |
| 00:06:12 | 00:06:16 | have a bunch of different keyword ideas |
| 00:06:14 | 00:06:17 | if you go ahead and click on view trend |
| 00:06:16 | 00:06:20 | details you'll be able to |
| 00:06:17 | 00:06:21 | see a wide variety of different keywords |
| 00:06:20 | 00:06:23 | which google is actually providing to |
| 00:06:21 | 00:06:24 | you and there are two different |
| 00:06:23 | 00:06:26 | sections here first one is in your |
| 00:06:24 | 00:06:28 | account and the second one is |
| 00:06:26 | 00:06:30 | new ones so obviously you want to be |
| 00:06:28 | 00:06:31 | looking at the new section to get ideas |
| 00:06:30 | 00:06:33 | for new keywords |
| 00:06:31 | 00:06:34 | which you can then use for the products |
| 00:06:33 | 00:06:36 | which you may have already been selling |
| 00:06:34 | 00:06:38 | or these new keywords can actually give |
| 00:06:36 | 00:06:39 | you insight into new products |
| 00:06:38 | 00:06:42 | which are selling on google so this is |
| 00:06:39 | 00:06:42 | actually a great product research method |
| 00:06:42 | 00:06:45 | for you guys |
| 00:06:42 | 00:06:47 | you don't even have to use aliexpress or |
| 00:06:45 | 00:06:48 | amazon or ebay to do product research |
| 00:06:47 | 00:06:50 | now you can just |
| 00:06:48 | 00:06:51 | go inside your campaign and get the data |
| 00:06:50 | 00:06:52 | which you already have for your |
| 00:06:51 | 00:06:54 | campaigns |
| 00:06:52 | 00:06:55 | and just use it to your advantage so |
| 00:06:54 | 00:06:56 | really really good product research |
| 00:06:55 | 00:06:58 | strategy in my opinion |
| 00:06:56 | 00:07:00 | and i've been using this more and more |
| 00:06:58 | 00:07:02 | frequently so just for this be sure to |
| 00:07:00 | 00:07:04 | smash that like button down below but |
| 00:07:02 | 00:07:05 | let's move on to the third hack on my |
| 00:07:04 | 00:07:06 | list and that is |
| 00:07:05 | 00:07:08 | excluding locations this one is not |
| 00:07:06 | 00:07:10 | really a big mind-blowing hack |
| 00:07:08 | 00:07:12 | simply because a lot of people already |
| 00:07:10 | 00:07:13 | know about this but a lot of people |
| 00:07:12 | 00:07:15 | don't actually implement this |
| 00:07:13 | 00:07:17 | so exactly how should you be excluding |
| 00:07:15 | 00:07:18 | your locations first of all |
| 00:07:17 | 00:07:20 | what you want to do once you go inside |
| 00:07:18 | 00:07:22 | the location section of a given campaign |
| 00:07:20 | 00:07:24 | is to subdivide it |
| 00:07:22 | 00:07:25 | by states because that is how we want to |
| 00:07:24 | 00:07:27 | look at our locations and |
| 00:07:25 | 00:07:28 | you want to make sure that there's at |
| 00:07:27 | 00:07:29 | least five thousand dollars in ad spend |
| 00:07:28 | 00:07:31 | or more |
| 00:07:29 | 00:07:32 | per state that you're running ads for |
| 00:07:31 | 00:07:34 | because anything less than that |
| 00:07:32 | 00:07:35 | and you may not have enough data to make |
| 00:07:34 | 00:07:36 | any decisions so |
| 00:07:35 | 00:07:38 | we're going to go back to our general |
| 00:07:36 | 00:07:39 | testing campaign and go to the location |
| 00:07:38 | 00:07:40 | section |
| 00:07:39 | 00:07:42 | and from here all you have to do in |
| 00:07:40 | 00:07:44 | order to sub divide is click on the |
| 00:07:42 | 00:07:45 | country that you're actually targeting |
| 00:07:44 | 00:07:47 | so we're going to click on united states |
| 00:07:45 | 00:07:49 | once you do that you'll see this little |
| 00:07:47 | 00:07:51 | box right here which is narrow by |
| 00:07:49 | 00:07:53 | you have various different options here |
| 00:07:51 | 00:07:54 | and google really provides a lot of |
| 00:07:53 | 00:07:55 | insight into what is working what is not |
| 00:07:54 | 00:07:56 | working |
| 00:07:55 | 00:07:58 | in fact you can even target something |
| 00:07:56 | 00:08:00 | like airports which is absolutely |
| 00:07:58 | 00:08:02 | crazy in my opinion but what you want to |
| 00:08:00 | 00:08:03 | do then is you want to go down here and |
| 00:08:02 | 00:08:05 | you want to go ahead and click on the |
| 00:08:03 | 00:08:06 | regents one which is the first one right |
| 00:08:05 | 00:08:08 | here or you can click on states |
| 00:08:06 | 00:08:10 | let's just go ahead and click on states |
| 00:08:08 | 00:08:11 | so once you click on states that is when |
| 00:08:10 | 00:08:13 | you'll be able to see |
| 00:08:11 | 00:08:14 | all of the different states out there so |
| 00:08:13 | 00:08:17 | first obviously what you want to do |
| 00:08:14 | 00:08:18 | is ring by the most cost from greatest |
| 00:08:17 | 00:08:19 | to least and you can change the time |
| 00:08:18 | 00:08:21 | frame as you like |
| 00:08:19 | 00:08:22 | we're just going to do all time because |
| 00:08:21 | 00:08:23 | this campaign has been running for over |
| 00:08:22 | 00:08:24 | a year |
| 00:08:23 | 00:08:27 | as you guys can see over a hundred |
| 00:08:24 | 00:08:29 | thousand dollars in ad spend just for |
| 00:08:27 | 00:08:30 | this campaign individually but |
| 00:08:29 | 00:08:32 | obviously california right here has |
| 00:08:30 | 00:08:34 | spent the most amount |
| 00:08:32 | 00:08:36 | in ad spend and we can see that we've |
| 00:08:34 | 00:08:38 | gotten a decent cost over conversion |
| 00:08:36 | 00:08:39 | for this state right here so obviously |
| 00:08:38 | 00:08:41 | we don't want to be excluding that |
| 00:08:39 | 00:08:42 | but you want to be looking at all of the |
| 00:08:41 | 00:08:43 | states which spend over five thousand |
| 00:08:42 | 00:08:44 | dollars or anything like here for |
| 00:08:43 | 00:08:46 | example |
| 00:08:44 | 00:08:49 | in my case illinois we cannot really |
| 00:08:46 | 00:08:50 | look at that because it only spent 4.4k |
| 00:08:49 | 00:08:52 | but these top ones we already have |
| 00:08:50 | 00:08:53 | enough data and from this data we can |
| 00:08:52 | 00:08:55 | see that texas |
| 00:08:53 | 00:08:57 | actually has the highest cost over |
| 00:08:55 | 00:08:59 | conversion so for example |
| 00:08:57 | 00:09:01 | in this campaign if this was too high |
| 00:08:59 | 00:09:02 | meaning my profit margins were much much |
| 00:09:01 | 00:09:03 | lower than this |
| 00:09:02 | 00:09:04 | maybe what i would want to do is i would |
| 00:09:03 | 00:09:05 | want to exclude that so you can just |
| 00:09:04 | 00:09:07 | click on it |
| 00:09:05 | 00:09:09 | and you can remove it or you can just |
| 00:09:07 | 00:09:10 | exclude it in my opinion i recommend |
| 00:09:09 | 00:09:12 | just excluding it because you may want |
| 00:09:10 | 00:09:14 | to give it a shot again |
| 00:09:12 | 00:09:15 | later on but this is another hack which |
| 00:09:14 | 00:09:17 | you can start implementing right away |
| 00:09:15 | 00:09:19 | just look at the states get rid of the |
| 00:09:17 | 00:09:20 | bad ones so you're only running your |
| 00:09:19 | 00:09:22 | campaigns and |
| 00:09:20 | 00:09:24 | all of your budget on the good states |
| 00:09:22 | 00:09:26 | but let's move on to the next hack on |
| 00:09:24 | 00:09:28 | the list hack number four and that is |
| 00:09:26 | 00:09:30 | looking at the recommendations provided |
| 00:09:28 | 00:09:31 | by google this is not really a hack but |
| 00:09:30 | 00:09:32 | rather |
| 00:09:31 | 00:09:34 | just something that you should be doing |
| 00:09:32 | 00:09:36 | anyways because as you know if you have |
| 00:09:34 | 00:09:38 | been using google ads for any amount |
| 00:09:36 | 00:09:39 | of time google ads likes to provide a |
| 00:09:38 | 00:09:41 | bunch of recommendations |
| 00:09:39 | 00:09:43 | it's a really nosy platform and just |
| 00:09:41 | 00:09:45 | tries to hammer you with things that you |
| 00:09:43 | 00:09:47 | should be doing and should not be doing |
| 00:09:45 | 00:09:48 | in my opinion a lot of that is garbage |
| 00:09:47 | 00:09:49 | information which you really don't have |
| 00:09:48 | 00:09:51 | to follow |
| 00:09:49 | 00:09:52 | but there are a few key insights which |
| 00:09:51 | 00:09:55 | you can actually learn |
| 00:09:52 | 00:09:56 | implement and learn more about that can |
| 00:09:55 | 00:09:58 | benefit you in the long run so where all |
| 00:09:56 | 00:09:58 | you have to do in order to get to this |
| 00:09:58 | 00:10:00 | section |
| 00:09:58 | 00:10:02 | is click on recommendations within the |
| 00:10:00 | 00:10:04 | campaign or you can go to the all |
| 00:10:02 | 00:10:06 | campaign section and do just that |
| 00:10:04 | 00:10:08 | but once you do that you'll be able to |
| 00:10:06 | 00:10:09 | see all the wide variety of different |
| 00:10:08 | 00:10:10 | recommendations here |
| 00:10:09 | 00:10:12 | along with the recommendation they |
| 00:10:10 | 00:10:12 | provide a little score right here which |
| 00:10:12 | 00:10:14 | says |
| 00:10:12 | 00:10:16 | about how much percentage your campaign |
| 00:10:14 | 00:10:18 | can improve by if you apply that |
| 00:10:16 | 00:10:20 | recommendation and the higher the number |
| 00:10:18 | 00:10:21 | the better it is but just because this |
| 00:10:20 | 00:10:23 | is a high number doesn't mean you have |
| 00:10:21 | 00:10:24 | to obviously follow it |
| 00:10:23 | 00:10:26 | there's a lot of recommendations here |
| 00:10:24 | 00:10:28 | which i think are absolutely useless |
| 00:10:26 | 00:10:29 | but i do still recommend reading through |
| 00:10:28 | 00:10:30 | them so that you get a little bit more |
| 00:10:29 | 00:10:32 | insight |
| 00:10:30 | 00:10:34 | on how google works and actually apply |
| 00:10:32 | 00:10:35 | some which you think can work and if you |
| 00:10:34 | 00:10:37 | don't know what even works be sure to |
| 00:10:35 | 00:10:38 | watch some of my other google as videos |
| 00:10:37 | 00:10:40 | to get a better idea |
| 00:10:38 | 00:10:42 | on that but let's move on to the final |
| 00:10:40 | 00:10:45 | hack on the list and |
| 00:10:42 | 00:10:47 | that is running a google ads cbo |
| 00:10:45 | 00:10:49 | now if you don't know what a cbo is |
| 00:10:47 | 00:10:51 | don't worry a cbo is simply something |
| 00:10:49 | 00:10:53 | that facebook has recently came upon |
| 00:10:51 | 00:10:55 | where you can allocate |
| 00:10:53 | 00:10:56 | various different ad sets within one |
| 00:10:55 | 00:10:58 | campaign |
| 00:10:56 | 00:11:00 | and have the budget instead of at the |
| 00:10:58 | 00:11:01 | individual asset level |
| 00:11:00 | 00:11:03 | set at the campaign level so instead of |
| 00:11:01 | 00:11:06 | five assets running at ten dollars a day |
| 00:11:03 | 00:11:07 | individually you can start the cbo |
| 00:11:06 | 00:11:08 | campaign meaning the campaign budget |
| 00:11:07 | 00:11:10 | itself |
| 00:11:08 | 00:11:11 | at fifty dollars and then the algorithm |
| 00:11:10 | 00:11:14 | itself will decide |
| 00:11:11 | 00:11:16 | which ad set from those five deserves |
| 00:11:14 | 00:11:16 | the budget and that is exactly which ad |
| 00:11:16 | 00:11:18 | set |
| 00:11:16 | 00:11:19 | the campaign will give its budget to a |
| 00:11:18 | 00:11:21 | lot of people actually don't know that |
| 00:11:19 | 00:11:22 | you can do the same thing |
| 00:11:21 | 00:11:24 | with google ads and it may work to your |
| 00:11:22 | 00:11:26 | advantage if you actually try |
| 00:11:24 | 00:11:28 | this hack out so in order to look at |
| 00:11:26 | 00:11:29 | this hack we're going to go back to the |
| 00:11:28 | 00:11:31 | google ads account and from here we're |
| 00:11:29 | 00:11:32 | going to go under tools and settings and |
| 00:11:31 | 00:11:34 | under shared library |
| 00:11:32 | 00:11:36 | we're going to go to shared budget |
| 00:11:34 | 00:11:38 | section shared budget is where you'll be |
| 00:11:36 | 00:11:40 | able to see |
| 00:11:38 | 00:11:42 | exactly which campaigns you have running |
| 00:11:40 | 00:11:44 | with a shared budget and if we go ahead |
| 00:11:42 | 00:11:45 | and click the learn more section |
| 00:11:44 | 00:11:47 | and from this section you'll be able to |
| 00:11:45 | 00:11:49 | get a lot more insight |
| 00:11:47 | 00:11:51 | into how shared budget works but simply |
| 00:11:49 | 00:11:53 | clicking on this we can see that in |
| 00:11:51 | 00:11:55 | shared budget you can basically |
| 00:11:53 | 00:11:57 | streamline your budget across campaigns |
| 00:11:55 | 00:11:59 | by allowing underutilized budgets to |
| 00:11:57 | 00:12:01 | automatikally reallocate |
| 00:11:59 | 00:12:02 | to budget capped campaigns basically |
| 00:12:01 | 00:12:03 | what that means is that you don't have |
| 00:12:02 | 00:12:05 | to set a budget |
| 00:12:03 | 00:12:07 | at that individual campaign level |
| 00:12:05 | 00:12:08 | because now various different campaigns |
| 00:12:07 | 00:12:10 | are going to have one shared budget |
| 00:12:08 | 00:12:11 | which you set up right here and |
| 00:12:10 | 00:12:13 | to set that up simply click on new |
| 00:12:11 | 00:12:14 | shared budget and once you click that |
| 00:12:13 | 00:12:16 | it's going to show you various different |
| 00:12:14 | 00:12:18 | campaigns and all you got to do is just |
| 00:12:16 | 00:12:19 | choose the different campaigns |
| 00:12:18 | 00:12:21 | which you want to have under the shared |
| 00:12:19 | 00:12:22 | budget list and then set a budget for |
| 00:12:21 | 00:12:24 | all of those campaigns so if you have |
| 00:12:22 | 00:12:26 | three different campaigns maybe you want |
| 00:12:24 | 00:12:29 | to set the shared budget at maybe 300 |
| 00:12:26 | 00:12:31 | or something so 100 per campaign this is |
| 00:12:29 | 00:12:33 | completely up to you but this |
| 00:12:31 | 00:12:34 | is basically what a cbo does with |
| 00:12:33 | 00:12:36 | facebook ads so if you know what a |
| 00:12:34 | 00:12:38 | cbo is with facebook ads this is exactly |
| 00:12:36 | 00:12:40 | what that is again just sharing the |
| 00:12:38 | 00:12:42 | budget so you don't have to set |
| 00:12:40 | 00:12:43 | the budget individually per campaign and |
| 00:12:42 | 00:12:45 | all this does is kind of |
| 00:12:43 | 00:12:46 | give more control to google because now |
| 00:12:45 | 00:12:48 | if campaign number one |
| 00:12:46 | 00:12:50 | doesn't really spend all of the 100 |
| 00:12:48 | 00:12:52 | maybe campaign number two and number |
| 00:12:50 | 00:12:53 | three can get some of that spent in case |
| 00:12:52 | 00:12:54 | that those campaigns are the ones doing |
| 00:12:53 | 00:12:55 | better so |
| 00:12:54 | 00:12:57 | this is another hack which i actually |
| 00:12:55 | 00:12:59 | recently came upon but a really good |
| 00:12:57 | 00:13:01 | hack and something you should definitely |
| 00:12:59 | 00:13:02 | give a try if you're wanting to do |
| 00:13:01 | 00:13:04 | something new with the google ads |
| 00:13:02 | 00:13:06 | but if you want one-on-one mentoring |
| 00:13:04 | 00:13:07 | with google ads if you want to really |
| 00:13:06 | 00:13:08 | take your store to the next level this |
| 00:13:07 | 00:13:09 | year |
| 00:13:08 | 00:13:12 | be sure to send me a message on |
| 00:13:09 | 00:13:13 | instagram at dedicatedyoung or leave a |
| 00:13:12 | 00:13:15 | comment down below and i'll get back to |
| 00:13:13 | 00:13:15 | you with more information but if you |
| 00:13:15 | 00:13:17 | found |
| 00:13:15 | 00:13:19 | any type of value in this video smash |
| 00:13:17 | 00:13:20 | that like button and smash that |
| 00:13:19 | 00:13:22 | subscribe button and i'll see you guys |
| 00:13:20 | 00:13:22 | next time |
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