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5 Simple Steps to Start an Online Business

Published on: December 5 2022 by Travis Marziani

5 Simple Steps to Start an Online Business

5 Simple Steps to Start an Online Business

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00:00:00 00:00:04 step one get a domain name this is the
00:00:02 00:00:06 first thing you need to do if you want
00:00:04 00:00:07 to start an online store and later in
00:00:06 00:00:09 this video I'm going to share all my
00:00:07 00:00:12 tips with you on how to get a good
00:00:09 00:00:13 domain name for your store step 2
00:00:12 00:00:15 pick your shopping cart platform
00:00:13 00:00:17 choosing the correct platform to build
00:00:15 00:00:19 your store on makes everything easier
00:00:17 00:00:21 they don't share tips on how to set up
00:00:19 00:00:23 your store including the biggest mistake
00:00:21 00:00:24 most beginners make and I'll teach you
00:00:23 00:00:25 how to avoid this
00:00:24 00:00:27 after that we'll tok about all the
00:00:25 00:00:29 legal things and how to properly set up
00:00:27 00:00:31 your business and finally step 5 I'll
00:00:29 00:00:32 share all the secrets on how to get
00:00:31 00:00:34 customers to come to your website to
00:00:32 00:00:37 come to your store after you've actually
00:00:34 00:00:38 built it my name is Travis and six years
00:00:37 00:00:40 ago I quit my corporate job and I
00:00:38 00:00:43 started an online business and it was
00:00:40 00:00:44 the best thing I ever did I made a ton
00:00:43 00:00:46 of mistakes along the way and I'm making
00:00:44 00:00:48 this video so you can avoid some of the
00:00:46 00:00:50 mistakes I made the first small thing
00:00:48 00:00:53 you need to do is get a domain name get
00:00:50 00:00:54 your URL this is gonna represent you
00:00:53 00:00:58 it's gonna represent your company and
00:00:54 00:01:00 here are a few tips one it needs to be
00:00:58 00:01:02 short if it's really long Google doesn't
00:01:00 00:01:05 like it your customers aren't going to
00:01:02 00:01:07 type it in it causes a lot of issues too
00:01:05 00:01:09 it needs to be easy to spell if you try
00:01:07 00:01:11 to come up with some crazy name that no
00:01:09 00:01:14 one knows how to spell no one's gonna go
00:01:11 00:01:15 to your website three it needs to be
00:01:14 00:01:17 easy to remember just because it's easy
00:01:15 00:01:19 to spell if people can't even remember
00:01:17 00:01:21 what your domain name is they're never
00:01:19 00:01:23 gonna go to it there are a lot of
00:01:21 00:01:26 websites you can go to to buy a domain
00:01:23 00:01:27 name from GoDaddy and Namecheap are two
00:01:26 00:01:29 of my favorite ones out there now as a
00:01:27 00:01:31 bonus tip when thinking about coming up
00:01:29 00:01:33 with a name for your company and your
00:01:31 00:01:35 domain name try to make sure it includes
00:01:33 00:01:37 a keyword that you want to rank for on
00:01:35 00:01:38 Google so when someone types in
00:01:37 00:01:39 something that represents your company
00:01:38 00:01:41 into Google
00:01:39 00:01:43 that's a keyword and you want to make
00:01:41 00:01:45 sure your domain name contains it for
00:01:43 00:01:47 instance my first company I started was
00:01:45 00:01:48 a dance clothing company and we wanted
00:01:47 00:01:51 to rank for the term dance wear so our
00:01:48 00:01:52 URL was B dance where com once you
00:01:51 00:01:54 purchase your domain name it's time to
00:01:52 00:01:56 go into step 2 and that's pick a
00:01:54 00:01:58 shopping cart platform this is a really
00:01:56 00:02:00 important decision and there are a lot
00:01:58 00:02:02 of shopping cart platforms out there a
00:02:00 00:02:04 lot of different options but there's
00:02:02 00:02:07 only two that I would recommend Shopify
00:02:04 00:02:10 and WooCommerce I use both these for
00:02:07 00:02:12 different scenarios I'd say 75% of the
00:02:10 00:02:13 people if not more watching this video
00:02:12 00:02:15 should go with Shopify the other
00:02:13 00:02:17 25 percent or so should go with
00:02:15 00:02:20 WooCommerce Shopify starts at around 30
00:02:17 00:02:22 dollars a month and Shopify is easy to
00:02:20 00:02:24 use and it just works you don't need to
00:02:22 00:02:26 have any tiknical knowledge and it has
00:02:24 00:02:28 a great community around it and one of
00:02:26 00:02:30 the best features of Shopify is all the
00:02:28 00:02:33 apps there's a ton of apps so if Shopify
00:02:30 00:02:35 out-of-the-box doesn't do what you want
00:02:33 00:02:37 it to do you can find an app that will
00:02:35 00:02:39 do pretty much anything you can imagine
00:02:37 00:02:41 on the other hand with WooCommerce all
00:02:39 00:02:43 you have to do is pay for hosting and
00:02:41 00:02:45 that's gonna cost you to start around $4
00:02:43 00:02:47 a month it's a lot cheaper of an option
00:02:45 00:02:49 but I highly recommend only using lieu
00:02:47 00:02:51 commerce if you have tiknical knowledge
00:02:49 00:02:53 if you know about HTML CSS JavaScript
00:02:51 00:02:55 and/or you're willing to learn in the
00:02:53 00:02:56 last issue with WooCommerce is that it
00:02:55 00:02:58 does break easier and there's not really
00:02:56 00:03:00 any support to help you out where
00:02:58 00:03:02 Shopify does have dedicated support so
00:03:00 00:03:04 what I'd say is if you're looking to
00:03:02 00:03:07 start a real business I would 100% go
00:03:04 00:03:08 with Shopify it's worth the money but if
00:03:07 00:03:10 you're just looking to test out if
00:03:08 00:03:12 internet marketing entrepreneurship and
00:03:10 00:03:14 e-commerce is right for you then just
00:03:12 00:03:16 going with WooCommerce to start is not a
00:03:14 00:03:18 bad idea in fact sometimes if I just
00:03:16 00:03:20 want to start a small quick store I'll
00:03:18 00:03:21 go with WooCommerce but for my current
00:03:20 00:03:23 main passion product business
00:03:21 00:03:25 performance nut butter I go with Shopify
00:03:23 00:03:27 100% now if you do want to go with
00:03:25 00:03:30 Shopify I have a special discount link
00:03:27 00:03:33 up here and down below and get a free
00:03:30 00:03:35 14-day trial just to start it out and I
00:03:33 00:03:37 get a small kickback from Shopify if you
00:03:35 00:03:38 use my link so as a thank you I'll give
00:03:37 00:03:40 you a free 30-minute consultation
00:03:38 00:03:42 session to help you get started so you
00:03:40 00:03:44 can use the link up here or down below
00:03:42 00:03:46 and if you want to go through commerce
00:03:44 00:03:47 you need to pay for hosting and I
00:03:46 00:03:49 recommend going with psych round I have
00:03:47 00:03:51 links up here and down below as well I
00:03:49 00:03:54 also get a kickback from SiteGround and
00:03:51 00:03:55 again is a thank you for using my links
00:03:54 00:03:57 I'll give you a free 30-minute
00:03:55 00:03:58 consultation session so I don't care
00:03:57 00:04:01 which one you go with choose which one
00:03:58 00:04:02 is right for you for step 3 after you've
00:04:01 00:04:04 purchased your shopping cart platform
00:04:02 00:04:06 you need to actually set up your store
00:04:04 00:04:08 and I'm going to share with you some big
00:04:06 00:04:10 mistakes that beginners make the first
00:04:08 00:04:12 thing is get a fundamental knowledge of
00:04:10 00:04:14 SEO search engine optimization this is
00:04:12 00:04:17 how Google determines what websites rank
00:04:14 00:04:19 where I have a link to a video down
00:04:17 00:04:20 below going over everything you need to
00:04:19 00:04:22 know about SEO
00:04:20 00:04:23 once you learn about SEO and keyword
00:04:22 00:04:25 research it will help you create a
00:04:23 00:04:26 website that Google will want to
00:04:25 00:04:30 rank higher which will bring you free
00:04:26 00:04:31 traffic which everybody wants the next
00:04:30 00:04:33 big mistake that people make is they
00:04:31 00:04:35 build a website that's confusing to use
00:04:33 00:04:37 there's a great book called don't make
00:04:35 00:04:39 me think and the whole premise of the
00:04:37 00:04:41 book is you want to make it as easy as
00:04:39 00:04:44 possible for a customer to purchase from
00:04:41 00:04:46 you now this sounds simple but that book
00:04:44 00:04:47 gives some great tips I have another
00:04:46 00:04:49 video is well down below that toks
00:04:47 00:04:52 about how to actually design your
00:04:49 00:04:54 website so it's optimized properly for
00:04:52 00:04:55 conversions because the truth is you get
00:04:54 00:04:58 a hundred people to your website but
00:04:55 00:04:59 only one of them buy that's not very
00:04:58 00:05:01 good you want to get as high of a
00:04:59 00:05:02 conversion percentage as possible you
00:05:01 00:05:05 want as many of those people purchasing
00:05:02 00:05:06 and that'll make you more money for step
00:05:05 00:05:08 four let's tok about how to make your
00:05:06 00:05:10 business legal in the eyes of the
00:05:08 00:05:11 government and everyone gets hung up on
00:05:10 00:05:13 this and they think it's really hard to
00:05:11 00:05:15 start an online business or a business
00:05:13 00:05:17 in general legally and it's not at all
00:05:15 00:05:20 there's a few simple things you'll do
00:05:17 00:05:22 first you're gonna file for an EIN
00:05:20 00:05:24 number and an EIN number is free to get
00:05:22 00:05:25 I'll put a link down below on where you
00:05:24 00:05:28 can go to get it after that then you're
00:05:25 00:05:30 gonna want to file for a state seller's
00:05:28 00:05:32 permit in whatever state you live in and
00:05:30 00:05:34 that's also free to get and that's only
00:05:32 00:05:36 so you can pay sales tax so some states
00:05:34 00:05:39 and some countries obviously do not
00:05:36 00:05:41 require that and the last major step is
00:05:39 00:05:43 create a business entity and the two
00:05:41 00:05:46 main ones that I'd recommend are either
00:05:43 00:05:48 a DBA or an LLC an LLC provides more
00:05:46 00:05:50 protection but it's a lot more expensive
00:05:48 00:05:52 and a DBA doesn't provide as much
00:05:50 00:05:54 protection but it allows you to get a
00:05:52 00:05:55 business bank account business credit
00:05:54 00:05:57 card all those kind of fun things you
00:05:55 00:05:59 also probably don't need a trademark or
00:05:57 00:06:01 a patent for your logo or your idea
00:05:59 00:06:03 unless you think that there's potential
00:06:01 00:06:04 that someone might infringe on it and
00:06:03 00:06:06 that you'd be willing to spend hundreds
00:06:04 00:06:08 of thousands of dollars on lawyers to go
00:06:06 00:06:10 after them but if you do want to know
00:06:08 00:06:11 more information about that and all the
00:06:10 00:06:14 other legal things I'll put another
00:06:11 00:06:16 video down below on much more in depth
00:06:14 00:06:17 about all the legal aspects of starting
00:06:16 00:06:20 a business now it's time for the fun
00:06:17 00:06:22 part in the most often overlooked and
00:06:20 00:06:23 most important part of starting an
00:06:22 00:06:25 online store and that's getting
00:06:23 00:06:28 customers to your website and I'm sure
00:06:25 00:06:30 quickly with you ten ways to get
00:06:28 00:06:32 customers to your website
00:06:30 00:06:33 the first one is SEO which we already
00:06:32 00:06:35 toked about and that's just ranking
00:06:33 00:06:37 high on Google so you can get free
00:06:35 00:06:38 traffic to your website the next one is
00:06:37 00:06:39 content
00:06:38 00:06:42 marketing creating really unique
00:06:39 00:06:44 interesting content artikles blogs
00:06:42 00:06:46 podcasts YouTube videos whatever all
00:06:44 00:06:48 this is free to do and once again if you
00:06:46 00:06:50 do this properly you can get customers
00:06:48 00:06:52 to your website for free after that is
00:06:50 00:06:55 PR and you can use public relations PR
00:06:52 00:06:58 to get into newspapers magazines on
00:06:55 00:07:00 radio shows podcasts basically try to go
00:06:58 00:07:02 be a guest or get artikles written about
00:07:00 00:07:04 you in other media another free option
00:07:02 00:07:07 is using social media this is Instagram
00:07:04 00:07:10 Pinterest Facebook snapchat YouTube
00:07:07 00:07:13 whatever social media is popular for you
00:07:10 00:07:15 and in your niche use that develop a
00:07:13 00:07:16 community and you can use that to drive
00:07:15 00:07:18 traffic to your website there's also
00:07:16 00:07:20 some great paid ways to get customers to
00:07:18 00:07:22 your website AdWords which is basically
00:07:20 00:07:25 search text ads so anytime someone
00:07:22 00:07:27 searches a keyword in Google that you
00:07:25 00:07:29 think would be a good customer for you
00:07:27 00:07:31 you can show them an AdWords ad and
00:07:29 00:07:33 they'll click on your ad and come to
00:07:31 00:07:34 your website there's also product
00:07:33 00:07:37 listing edge which specifically show a
00:07:34 00:07:39 product a price tag and so people can
00:07:37 00:07:40 see your product before they click on
00:07:39 00:07:42 the ad and so that when they click on it
00:07:40 00:07:44 they're more likely to be in the
00:07:42 00:07:45 purchasing mindset because they already
00:07:44 00:07:47 saw what what your product looks like
00:07:45 00:07:49 and they already saw a price tag there's
00:07:47 00:07:52 also paid social media with Facebook ads
00:07:49 00:07:54 YouTube ads Instagram ads all these can
00:07:52 00:07:57 work really well for the correct kind of
00:07:54 00:07:59 product number eight is use influencers
00:07:57 00:08:01 not only can you get amazing photos of
00:07:59 00:08:03 your product but these influencers will
00:08:01 00:08:05 also post on their own social media and
00:08:03 00:08:07 that'll get you even more followers and
00:08:05 00:08:09 even more fans for your product number
00:08:07 00:08:11 nine is display ads and you can use
00:08:09 00:08:13 Google's ad network to get your banners
00:08:11 00:08:16 all across the web and this isn't my
00:08:13 00:08:18 favorite way of getting traffic to your
00:08:16 00:08:20 website but it can work for some people
00:08:18 00:08:21 some websites will even let you pay a
00:08:20 00:08:23 little bit to put a banner on their
00:08:21 00:08:25 website and if it's a really niche town
00:08:23 00:08:27 website that might be a good option for
00:08:25 00:08:29 you and finally number 10 and this is
00:08:27 00:08:31 another one of my favorites and probably
00:08:29 00:08:33 the best way you can spend your money
00:08:31 00:08:35 online is retargeting ads these are the
00:08:33 00:08:37 ads that when someone comes to your
00:08:35 00:08:39 website anywhere they go online your ads
00:08:37 00:08:40 will follow them these ads work great
00:08:39 00:08:42 because they already know about your
00:08:40 00:08:44 website but maybe they didn't purchase
00:08:42 00:08:46 yet and so by seeing your ads again and
00:08:44 00:08:48 again they'll come back to your website
00:08:46 00:08:49 and eventually make the purchase now
00:08:48 00:08:50 which one of these advertising
00:08:49 00:08:52 strategies will work
00:08:50 00:08:54 on your business depends on a lot of
00:08:52 00:08:56 factors it depends on the kind of
00:08:54 00:08:57 products you're selling it depends on
00:08:56 00:08:59 your business model if you're just doing
00:08:57 00:09:02 a boring old drop shipping business
00:08:59 00:09:03 model which I do not recommend a lot of
00:09:02 00:09:05 these won't work you'll probably have to
00:09:03 00:09:07 do paid advertisement but if you're
00:09:05 00:09:09 creating a unique new product a passion
00:09:07 00:09:11 product like I did with performance nut
00:09:09 00:09:13 butter or I taught my girlfriend to do
00:09:11 00:09:15 with Vino cards then a lot more of these
00:09:13 00:09:17 methods will work and I highly recommend
00:09:15 00:09:19 thinking about social media because that
00:09:17 00:09:20 is a great free way to get started take
00:09:19 00:09:22 the next small step on your journey
00:09:20 00:09:25 today if you don't already have a domain
00:09:22 00:09:26 name go buy a domain name if you don't
00:09:25 00:09:28 already have a shopping cart platform
00:09:26 00:09:30 click on my links up here or down below
00:09:28 00:09:32 to get a shopping cart platform and
00:09:30 00:09:34 remember by using my links you get that
00:09:32 00:09:35 free one-on-one consulting session if
00:09:34 00:09:37 you already have a shopping cart
00:09:35 00:09:38 platform then start building your
00:09:37 00:09:40 website and just keep going down the
00:09:38 00:09:42 line make sure to hit that like button
00:09:40 00:09:43 leave comments down below and click
00:09:42 00:09:46 Subscribe if you want to learn how to
00:09:43 00:09:48 create and sell your own passion product
00:09:46 00:09:51 online and remember most importantly to
00:09:48 00:09:51 enjoy the journey