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6 Meta Ad Audiences for Real Estate Agents

Published on: December 6 2022 by Jaime Resendiz

As a real estate agent, it's essential to reach the right audience with your advertising efforts. This article will explore six meta ad audiences that can help real estate agents target their ideal clients.

1. Homeowners:

- Homeowners are a valuable audience for real estate agents, as they may be looking to upgrade or downsize their living space.

- Advertising to homeowners can be done through social media ads or direct mail campaigns.

2. Renters:

- Renters are another important audience for real estate agents, as they may be ready to take the leap into homeownership.

- Advertising to renters can be done through online ads on apartment search websites or through targeted social media ads.

3. Newlyweds:

- Newlyweds are a prime audience for real estate agents, as they are often looking to purchase their first home together.

- Advertising to newlyweds can be done through social media ads or through targeted mail campaigns.

4. Empty Nesters:

- Empty nesters are another valuable audience for real estate agents, as they may be looking to downsize their living space now that their children have moved out.

- Advertising to empty nesters can be done through direct mail campaigns or through targeted social media ads.

5. Investors:

- Investors are a unique audience for real estate agents, as they may be looking to purchase properties for rental income or to flip for a profit.

- Advertising to investors can be done through online ads on real estate investment websites or through targeted social media ads.

6. International Buyers:

- International buyers are a growing audience for real estate agents, as more and more people are looking to invest in real estate outside of their home country.

- Advertising to international buyers can be done through online ads on international real estate websites or through targeted social media ads.

By targeting these six meta ad audiences, real estate agents can reach their ideal clients and increase their chances of closing a sale. Whether it's through social media ads, direct mail campaigns, or online ads, there are many ways to reach these audiences and make a lasting impression.

6 Meta Ad Audiences for Real Estate Agents

In this article, we will discuss the Facebook audiences that real estate agents should be targeting. Since Facebook's overhaul, real estate agents have had to adjust their targeting strategies, so it's important to know which audiences are currently working.

Here are the six Facebook audiences for real estate agents that are currently working:

1. Audiences that like Zillow, Trulia, Redfin, and Homes.com - These are interest-based audiences that have engaged with these companies in some way.

2. First-time buyers - This is another interest-based audience that has shown an interest in purchasing a home for the first time.

3. Real estate investors - This is an interest-based audience that includes people who are interested in investing in real estate, even if they haven't done so yet.

4. Life events - Newlyweds, engaged couples, new parents, and divorced individuals are examples of life events that often require a change in real estate.

5. Household income - Although Facebook no longer offers income-based demographics, targeting by zip code can still be effective in reaching affluent areas.

6. Professions - Programs like the HERO program for teachers, firefighters, and police can be targeted to those specific professions.

It's important to note that these audiences may need to be layered and combined to create the ideal target for a specific ad. Additionally, it's crucial to make the ads organic and authentic to avoid scaring off potential leads.

Real estate agents can still be successful in generating leads through Facebook, even without the likely to move feature. By targeting the right audiences, agents can still get those valuable leads without spending thousands of dollars on Zillow leads.

In conclusion, these six Facebook audiences are currently working for real estate agents. By leveraging these audiences and creating authentic ads, agents can generate valuable leads and succeed in their marketing efforts.

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