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6 Meta Ad Audiences for Real Estate Agents

Published on: December 6 2022 by Jaime Resendiz

6 Meta Ad Audiences for Real Estate Agents

6 Meta Ad Audiences for Real Estate Agents

haiya time ithaca real estate advisors
today we're looking at the Facebook
audiences that real estate agents should
be paying attention to now it's been
several weeks now / months since
Facebook did a big overhaul for us real
estate agents that were heavily using
Facebook ads to get leads to generate
leads so you had the likely to move but
how valuable was that a lot of people
found out how valuable it was when
overnight their their ads to stop
working well stopped working when that
feature went away so likely to move was
a very much used very much needed very
much appreciated easy button for real
estate agents were that simple targeting
in their ad set would just generate
leads upon leads upon leads but that's
no longer the case so what that left was
a void for real estate agents that were
overly leveraged on that ad on that
targeting on in that I ad set so now
what we're looking at today or the six
Facebook audience audiences for real
estate agents that's working today in
today's environment which is very
important of course you have you may
have the best Facebook ad out there you
may have that thumb stopper that will
get people engage that really are
commenting liking submitting their
information to you and really is just
it's just killing it for you but if you
don't put that out in front of the
people that are actively or would be
highly likely to engage with that ad or
your target audience then that's to a
zero value to you because you may have
that perfect ad yet you're targeting the
wrong people and the people that are
highly likely to engage never see it so
ie that means you have zero lead so
let's just look at
audiences that are working in real
estate today all right now keep in mind
that there is gonna be some combinations
that you're gonna want to layer some
audiences together and really drill down
into producing an ideal target for your
for your ad we're not gonna cover all of
those today there's other videos in this
channel that walk you walk you through
everything from the creational creation
of a landing page to creating the ad to
designing out your actual audiences and
which we go from beginning to end on how
to actually produce a campaign that
works so there's other videos in this
channel like comment share and most
importantly subscribe this this video to
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this on a periodic basis so now that
that self promo is out of the way let's
just let's go into it alright so
audiences that like the Zillow's of the
world the Trulia's of the world the
Reston's of the world of homes calm and
in that genre these are interests these
are audience interests when if you've
created an ad before this is gonna make
a lot more sense than those people that
have not so if you have not I highly
encourage you to log into Facebook and
get to your ads manager as quickly as
possible as other videos in this channel
that teach you how to get there but if
you have already created an ad this
makes a lot more sense to you and this
is in that ad set you have selecting
your campaign whatever type of campaign
you want to run traffic messenger leads
brand conversions there are several
others you have to select your campaign
and then you have to select who you want
that odd audience to be who do you want
to see your ad and then
lastly you have the actual ad the ad
copy of the images and what you want
that message to look like so right now
what we're crafting is who do we want to
see that ad what audience are we calling
out to see the ad that we're gonna
produce on that third stage and once you
select your area in that farm that
you're in you get to select who you who
has interest in this type of company so
zillow trulia is ref in these are
interests these aren't demographics
these aren't you're not looking for
people that work at Zillow you're
looking for people that like the Zillow
and having gage Mozilo or Trulia in some
facebook ecosystem so targeting those
audiences is great targeting those
interests is is great it's it you have
people that are likely to act they have
engaged with that brand in that audience
in the past and are currently engaged in
that audience so they are looking for
some real estate move there is another
target where you have a first-time buyer
again again this is another interest
this isn't a demographic style so it's
not a unfortunately if this is like a
first-time buyer then that means that
they would have already purchased that's
a demographic we're toking about
interest they have shown interest in
first-time buyer pages so that I in
differentiate the difference between
interests and demographics demographics
is more of your profession if you at
life events things that you are a
demographic this is this is not
necessarily who you are but kind of who
you are or what you do interest is
something you have shown interest in so
this if you had a demographic as an
example likely to move that would be
more of a that would be more a
demographic style that's how it was
presented by Facebook so that's why was
so successful but when you're looking at
when you're looking at a first-time
buyer that's more of an
interest so that's that they have the
audience has showed more light more
likelihood to be a first-time buyer so
that that's an interest it's not
necessarily a demographic real estate
investing that is another interest
that's available in Facebook so if you
are after those people that are
investors and even people that have
never invested in their lives there's a
lot of people that look for real estate
investing or having that idea of wanting
to be a an investor that you can target
those people even if they've never even
purchased it their second or their first
property I'm sorry you're the first
rental property there are a lot of
people are wanting to get into the
investing world but haven't been exposed
to the right agent where that right
agent could share with them investing
opportunities in homes that are
undervalued or things of the light so
having a list of short sells to that
target audience is going to be very
valuable to the people that are looking
to invest in real estate because all
they're looking for is an opportunity
and then you get to life events life
events layered with Zillow Trulia and
red fin so life events layered with
Zillow targeting those two audiences is
money trust me it's money you have life
events and what I mean by that is now
we're getting into actual demographics
now we're getting back over here this
isn't an interest this is something if
they're newlyweds Facebook calls that
out there's if it was an interest then
they would be an they would be
interested in being a newlywed but
they're not there right that's their
actual demographics and you're looking
at newlyweds engaged new parents those
are life events let me see if I have
another divorce
oops the others those are life events
that do require or a majority of the
time requiring a real estate change if
you're a new parent you may be looking
at a another home if you you may you
maybe a winner so that when you're a new
parent you may be looking to purchase a
home for your new parent that you
already hug own a home but you need to
scale up that's something that you would
do newly weds if both of them own a
house then one of them could be selling
or both of them are renting now it's
time to not only join in in matrimony
but join in and bank accounts and debts
and profits and everything else but most
important thing and most importantly the
real estate so maybe looking to purchase
our first home or their second home for
their third home whatever the case may
be engaged they may be planning for that
for that wedding but they're also
planning for their family what's it
going to look like after so getting
those life events targeting those life
events in pairing it with your Zillow's
or truely as a reference a home home
stok on that type of interest you're
starting to get dangerous when it comes
to that audience and when you're
reaching out and creating those ads I'll
speak to that ad portion for a second I
don't want to get make it a a too
lengthy video and be all over the board
but I do want to say something real
quick on this point when you're creating
the ads pare it back a little bit don't
get overzealous like hey I notiked that
you just became a newlywed 'you may want
to purchase let's slow down there chief
ii do we we want to make it organic we
wanted to be hustled were like
serendipitous we wanted to be like oh
wow this is very fortunate this is it
just comes at the right time yes it was
manufactured from your endings you had a
strategy you had a plan you had a
campaign specifically targeting those
people but you don't want to scare them
off into a big brother type of situation
where they're feeling alienated and the
more organic that you can make it the
more serendipitous that you can make it
you're gonna have more of a response you
don't wanna you don't want to order to
cook it you don't want over overdo it to
where they get put off of okay these
people just bought my information
somewhere and I'm freaking out and all
that stuff so I just add that point when
you're creating the add make it organic
make it authentik make it make it a
little bit more make it more organic I
can't put any better than that
and when you're toking about the
divorce I don't want to harp on it too
much but there are opportunities there
if you're looking for if you're looking
for those type of leads there is a real
estate need there as well and whenever
whenever those those happen then you of
course can you can of course be
targeting those now these are
demographics again going back to
demographics versus interest these are
life events these are demographics you
pair that with an interest of zillow
trulia riffin homes comp or any other
real estate type of company you're in
the money literally you're in the money
household income this one is it's
helpful it's not as helpful as the
typical not the typical what you used to
have access to you used to have access
to household income by by demographics
you could target people that made over a
hundred thousand dollars you could
target people that were within a certain
type of income bracket them themselves
so Facebook has gotten away from that
now how they bum I would say they've
they've done a roundabout way of doing
it
household income is targeted by zip
codes
so generally areas it areas by zip code
you can you have that public information
if you were gonna target that type of
audience that type of zip code that the
South Lakes of the world the highly
parts of the world those are areas here
in the dallas-fort Worth Metroplex that
are they're quite affluent so you
already had that information so I'm this
again I do think that it's valuable and
it's something that would be great to
layer it in
if you don't necessarily have that
information but you already have that
information so it is valuable to a
certain extent there's other ways to
kind of get to the same outcome but
having it there is like is is good not
gonna say it as targeted as the income
the demographics income where you could
actually target people that made that
much but household income breaking down
by zip code at least helps in your
advertising which would be a good
layering not just a standalone because
if it was a standalone targeting that
you just wanted to target this household
within a certain income range by zip
codes then it's not gonna do you as much
good layering in with life events and
this zillow trulia so real estate
companies helps I would not suggest that
as a standalone and then profession that
we go back to the demographics I think I
was doing demographics on this all right
so we go back to demographics where you
have programs like loops we have
programs like the hero program which
which is for teachers firefighters
police so you tok you know that this
hero program specifically for those
professions so you can certainly target
teachers you can target firefighters you
can target police you can target certain
professions that I'm not gonna say
automatikally qualify for this program
but this program specifically geared for
those professions so put something that
people in this profession may not be
aware and put that in front of the
actual people that would benefit from it
and then create that ad revolving around
it so professions is doing is is is
doing quite well and that one would be a
standalone if you would like it you can
layer it in with zillow trulia Redfin
i've seen success both ways
and sometimes my profession standalone
campaigns exceed those that I layer in
Zelo trillion reffing and it varies it
varies so I do suggest that profession
could be a standalone if you would like
it but if you want to layer it in layer
in the Zillow's and the truly ads and
ref ends or layering the first time
buyer type of interest in with that
audience then by all means split test
that because what works in one area may
not work in the other area so this these
are great audiences for you real estate
agents to be leveraging right now
because they exist today and it'll
overcome the whole the easy button of
likely move and yeah there's a little
bit more work that you need to do at
this point but we're used to working
we're used to getting after it it's not
the end of the world that those features
are gone they're not coming back
so make do with what you have these are
good campaigns you can still be
successful in getting that dollar $2 $3
$10 lead which is still a bargain versus
the other methods of going and
purchasing Zillow leads for thousands of
dollars and being in contracts and all
that other stuff so those are the same
six about to get into Spanish mode those
seis those are the six Facebook
audiences for real estate agents like
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