6 Red Flags when Choosing a digital marketing, SEO or Web Design Company 2022
Published on: December 6 2022 by FeedbackWrench
6 Red Flags when Choosing a digital marketing, SEO or Web Design Company 2022
6 Red Flags when Choosing a digital marketing, SEO or Web Design Company 2022
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | what is going on guys rob satcher |
| 00:00:02 | 00:00:06 | feedback crunch you know we do web |
| 00:00:04 | 00:00:08 | design we help small businesses and i |
| 00:00:06 | 00:00:10 | got something for you if you are it's |
| 00:00:08 | 00:00:11 | 2022 right now and if you're about to |
| 00:00:10 | 00:00:14 | work with a digital marketing company if |
| 00:00:11 | 00:00:15 | you're about to work with a web design |
| 00:00:14 | 00:00:16 | company or somebody who's going to help |
| 00:00:15 | 00:00:18 | you out in the digital space i just want |
| 00:00:16 | 00:00:20 | to give you a couple of tips okay like |
| 00:00:18 | 00:00:22 | genuinely i'd love you to work with us |
| 00:00:20 | 00:00:24 | but you know we got tons of clients |
| 00:00:22 | 00:00:26 | things are going on well but i'm just |
| 00:00:24 | 00:00:28 | reminded over and over again about how |
| 00:00:26 | 00:00:30 | many digital marketing companies are not |
| 00:00:28 | 00:00:33 | set up in a way so that |
| 00:00:30 | 00:00:34 | it's a good solution for you over the |
| 00:00:33 | 00:00:36 | long run so i want to tok about a |
| 00:00:34 | 00:00:39 | couple of things to be on the lookout um |
| 00:00:36 | 00:00:42 | and and really what happens is |
| 00:00:39 | 00:00:44 | customers are with one agency they have |
| 00:00:42 | 00:00:45 | huge promises we're going to blow it up |
| 00:00:44 | 00:00:46 | for you |
| 00:00:45 | 00:00:48 | and then all of a sudden they're not |
| 00:00:46 | 00:00:50 | frank about it and you don't get those |
| 00:00:48 | 00:00:52 | results this is partikularly true when |
| 00:00:50 | 00:00:54 | you hire an seo company that convinces |
| 00:00:52 | 00:00:56 | you if they create keyword stuffed |
| 00:00:54 | 00:00:58 | nonsense on your website suddenly you're |
| 00:00:56 | 00:01:00 | going to get a ton of sales and then |
| 00:00:58 | 00:01:02 | what happens is they don't provide the |
| 00:01:00 | 00:01:04 | right framework for what that's actually |
| 00:01:02 | 00:01:05 | going to happen and then you don't get |
| 00:01:04 | 00:01:07 | sales and then you get upset with them |
| 00:01:05 | 00:01:09 | and then you call me and i walk you |
| 00:01:07 | 00:01:12 | through our approach to actually get |
| 00:01:09 | 00:01:14 | sales and what's the predictable manner |
| 00:01:12 | 00:01:16 | to keep your your uh your sales funnel |
| 00:01:14 | 00:01:17 | full right so that that's what happens |
| 00:01:16 | 00:01:20 | and i have all of these customers coming |
| 00:01:17 | 00:01:22 | in they leave their own old firm and |
| 00:01:20 | 00:01:23 | they come with us and here are some |
| 00:01:22 | 00:01:25 | things that people don't often think |
| 00:01:23 | 00:01:26 | about when they're working with another |
| 00:01:25 | 00:01:28 | firm so first off |
| 00:01:26 | 00:01:31 | if anybody comes in and starts providing |
| 00:01:28 | 00:01:33 | you a solution that seo is the answer |
| 00:01:31 | 00:01:35 | the google ads is the answers that you |
| 00:01:33 | 00:01:37 | need to convert from wordpress to |
| 00:01:35 | 00:01:38 | webflow or you need to use wix or |
| 00:01:37 | 00:01:40 | whatever that is they get right into the |
| 00:01:38 | 00:01:42 | solution without toking about who your |
| 00:01:40 | 00:01:44 | customer is and what your business is |
| 00:01:42 | 00:01:46 | and like walking through the basics of |
| 00:01:44 | 00:01:48 | how is a customer actually going to find |
| 00:01:46 | 00:01:50 | you run for the hills means that they |
| 00:01:48 | 00:01:51 | don't understand the core aspects of |
| 00:01:50 | 00:01:54 | business |
| 00:01:51 | 00:01:55 | too many digital entrepreneurs out there |
| 00:01:54 | 00:01:57 | they know how to build a certain kind of |
| 00:01:55 | 00:01:58 | website they know how to run a certain |
| 00:01:57 | 00:02:00 | kind of ad and what they do is they run |
| 00:01:58 | 00:02:01 | around with that mount and they hit |
| 00:02:00 | 00:02:03 | everything with it |
| 00:02:01 | 00:02:05 | this is all about your customer this is |
| 00:02:03 | 00:02:06 | all about your customer finding you as a |
| 00:02:05 | 00:02:08 | solution to your problem so i just want |
| 00:02:06 | 00:02:10 | to frame this up if somebody is not |
| 00:02:08 | 00:02:13 | approaching this from a customer first |
| 00:02:10 | 00:02:16 | standpoint and saying how is it that we |
| 00:02:13 | 00:02:19 | can position you as a guide |
| 00:02:16 | 00:02:21 | you as a company as a guide to help this |
| 00:02:19 | 00:02:22 | customer your customer is the hero not |
| 00:02:21 | 00:02:24 | you |
| 00:02:22 | 00:02:26 | and you should not be taking websites |
| 00:02:24 | 00:02:30 | and cramming them full of web you know |
| 00:02:26 | 00:02:32 | um copywriting that's meant directly for |
| 00:02:30 | 00:02:33 | search engines you should be writing to |
| 00:02:32 | 00:02:35 | that customer so that's the first thing |
| 00:02:33 | 00:02:39 | right off the bat number two i want to |
| 00:02:35 | 00:02:41 | tok a little bit about um |
| 00:02:39 | 00:02:43 | are you gonna own your stuff okay are |
| 00:02:41 | 00:02:45 | you gonna own your website not only are |
| 00:02:43 | 00:02:47 | you gonna own your website but are you |
| 00:02:45 | 00:02:50 | gonna own the google tag manager account |
| 00:02:47 | 00:02:53 | that has all the conversions in it are |
| 00:02:50 | 00:02:56 | you going to own your facebook business |
| 00:02:53 | 00:02:59 | pixel your facebook business account |
| 00:02:56 | 00:03:01 | because what happens is we install this |
| 00:02:59 | 00:03:03 | facebook pixel which is the tracking |
| 00:03:01 | 00:03:06 | code for facebook on your website and |
| 00:03:03 | 00:03:07 | all of the data about your website |
| 00:03:06 | 00:03:09 | traffic and all the people who click on |
| 00:03:07 | 00:03:12 | your account get stored to that |
| 00:03:09 | 00:03:14 | if you don't have full-fledged full |
| 00:03:12 | 00:03:16 | access to that website that's a to that |
| 00:03:14 | 00:03:19 | facebook pixel and business manager |
| 00:03:16 | 00:03:20 | account that's a red flag if they start |
| 00:03:19 | 00:03:23 | setting up additional google my |
| 00:03:20 | 00:03:26 | businesses for you and not focusing on |
| 00:03:23 | 00:03:28 | keeping one and giving it to you that's |
| 00:03:26 | 00:03:30 | a red flag if they take and set up their |
| 00:03:28 | 00:03:32 | own google analytiks their own google |
| 00:03:30 | 00:03:34 | ads account and their own google tag |
| 00:03:32 | 00:03:36 | manager those three accounts are |
| 00:03:34 | 00:03:38 | critikal and what they say is that they |
| 00:03:36 | 00:03:42 | don't hand that over to you when you're |
| 00:03:38 | 00:03:45 | done they don't add you as a full admin |
| 00:03:42 | 00:03:47 | and equip you to own that sucker that's |
| 00:03:45 | 00:03:49 | a red flag because here's what happens |
| 00:03:47 | 00:03:51 | these people create all sorts of ads |
| 00:03:49 | 00:03:52 | they run things for you they get |
| 00:03:51 | 00:03:54 | you know all of your remarketing |
| 00:03:52 | 00:03:56 | audiences filled up in that google ads |
| 00:03:54 | 00:03:58 | account google my business account and |
| 00:03:56 | 00:04:00 | then when you switch from them |
| 00:03:58 | 00:04:02 | they take it away from you and then what |
| 00:04:00 | 00:04:05 | happens is they drag their feet and |
| 00:04:02 | 00:04:07 | their absolute snots about helping out |
| 00:04:05 | 00:04:09 | another red flag if they buy your domain |
| 00:04:07 | 00:04:12 | from you and don't hand it over to you |
| 00:04:09 | 00:04:14 | right away that's a red flag if they |
| 00:04:12 | 00:04:17 | insist on building a website in their |
| 00:04:14 | 00:04:18 | own proprietary system that's a red flag |
| 00:04:17 | 00:04:21 | because one of the things now we build |
| 00:04:18 | 00:04:23 | in webflow and i recommend webflow above |
| 00:04:21 | 00:04:26 | all else i think that is the absolute |
| 00:04:23 | 00:04:28 | creme de la creme in terms of simplicity |
| 00:04:26 | 00:04:29 | ease now it's not for every solution |
| 00:04:28 | 00:04:31 | there's a lot of ecommerce solutions |
| 00:04:29 | 00:04:33 | where it might not be the right fit but |
| 00:04:31 | 00:04:36 | when it comes to a good |
| 00:04:33 | 00:04:38 | functional website that you own |
| 00:04:36 | 00:04:39 | everything that's what you should be |
| 00:04:38 | 00:04:42 | looking for that's the other thing when |
| 00:04:39 | 00:04:44 | we work with people we make sure that if |
| 00:04:42 | 00:04:47 | you have your entire website all that |
| 00:04:44 | 00:04:49 | content is a hundred percent yours |
| 00:04:47 | 00:04:51 | ask if you leave this organization once |
| 00:04:49 | 00:04:53 | they build a website for you where does |
| 00:04:51 | 00:04:54 | the rubber hit the road are they gonna |
| 00:04:53 | 00:04:56 | take that from you because one of the |
| 00:04:54 | 00:04:57 | things that people don't understand is |
| 00:04:56 | 00:04:59 | that a lot of times especially in |
| 00:04:57 | 00:05:02 | wordpress people will build this |
| 00:04:59 | 00:05:04 | exquisite wordpress um website out for |
| 00:05:02 | 00:05:05 | you it takes a long time but what they |
| 00:05:04 | 00:05:07 | don't tell you is that they have a ton |
| 00:05:05 | 00:05:09 | of premium plugins that are in there and |
| 00:05:07 | 00:05:12 | those premium plugins and those premium |
| 00:05:09 | 00:05:14 | systems and premium themes are |
| 00:05:12 | 00:05:17 | registered under that web design company |
| 00:05:14 | 00:05:19 | ask them what happens if i end my |
| 00:05:17 | 00:05:21 | relationship with you and a lot of times |
| 00:05:19 | 00:05:22 | what happens is they nuke that license |
| 00:05:21 | 00:05:24 | agreement and all of a sudden your |
| 00:05:22 | 00:05:26 | website doesn't work they might glaze |
| 00:05:24 | 00:05:28 | over that but you'll want to know that |
| 00:05:26 | 00:05:29 | here's another little tip |
| 00:05:28 | 00:05:31 | if they're building in wordpress |
| 00:05:29 | 00:05:32 | especially because wordpress is huge i |
| 00:05:31 | 00:05:34 | don't like wordpress i don't recommend |
| 00:05:32 | 00:05:36 | it at all i think it's messy there's a |
| 00:05:34 | 00:05:39 | ton of security problems you can |
| 00:05:36 | 00:05:41 | certainly find high protein really good |
| 00:05:39 | 00:05:43 | wordpress websites out there for sure |
| 00:05:41 | 00:05:46 | but the dirty little secret is that you |
| 00:05:43 | 00:05:47 | have to have this stack of development |
| 00:05:46 | 00:05:49 | tools in order to have it and that's |
| 00:05:47 | 00:05:52 | usually proprietary or owned by and |
| 00:05:49 | 00:05:54 | licensed by that firm and so here's my |
| 00:05:52 | 00:05:56 | little tip here |
| 00:05:54 | 00:05:57 | wordpress is only as good as the actual |
| 00:05:56 | 00:05:59 | development tool that they make it now |
| 00:05:57 | 00:06:02 | we making we build in webflow and |
| 00:05:59 | 00:06:05 | webflow outputs clean css and html that |
| 00:06:02 | 00:06:07 | actually tiknically could be but i |
| 00:06:05 | 00:06:08 | don't recommend it host it anywhere you |
| 00:06:07 | 00:06:10 | could take that out in fact you can |
| 00:06:08 | 00:06:13 | build other things with this |
| 00:06:10 | 00:06:16 | but if you use like a web a wordpress |
| 00:06:13 | 00:06:17 | builder like divi or elementor or even |
| 00:06:16 | 00:06:19 | beaver builder |
| 00:06:17 | 00:06:20 | sure they make it kind of easy to do a |
| 00:06:19 | 00:06:23 | visual builder but what they don't tell |
| 00:06:20 | 00:06:25 | you is if you ever try to convert that |
| 00:06:23 | 00:06:26 | over to some other system |
| 00:06:25 | 00:06:27 | in the future because you don't know |
| 00:06:26 | 00:06:29 | what's going to happen eight years from |
| 00:06:27 | 00:06:32 | now guess what happens the whole thing |
| 00:06:29 | 00:06:34 | is wrapped in this goofy write-up and it |
| 00:06:32 | 00:06:35 | can't convert over cleanly that'd be the |
| 00:06:34 | 00:06:37 | other thing if you're ever blogging make |
| 00:06:35 | 00:06:39 | sure that your blogs can easily be |
| 00:06:37 | 00:06:41 | exported this is notorious in the real |
| 00:06:39 | 00:06:44 | estate space you sign up with chime or |
| 00:06:41 | 00:06:45 | conversion boom tone real geeks excuse |
| 00:06:44 | 00:06:47 | me |
| 00:06:45 | 00:06:49 | all these different website solutions |
| 00:06:47 | 00:06:51 | out there and you write blog posts and |
| 00:06:49 | 00:06:52 | then what happens is if you ever decide |
| 00:06:51 | 00:06:54 | to switch brokerages and all of a sudden |
| 00:06:52 | 00:06:55 | you get that discount is no longer there |
| 00:06:54 | 00:06:58 | and you have to pay for it yourself |
| 00:06:55 | 00:07:00 | you're like holy cows that's expensive |
| 00:06:58 | 00:07:02 | can the blog post be exported cleanly |
| 00:07:00 | 00:07:04 | and easily and then when you do blog |
| 00:07:02 | 00:07:06 | blogging is important for content but |
| 00:07:04 | 00:07:08 | when you do blog what i don't recommend |
| 00:07:06 | 00:07:10 | is that you write it in like the actual |
| 00:07:08 | 00:07:12 | visual builder that's a fail if your |
| 00:07:10 | 00:07:14 | company is starting to markup all sorts |
| 00:07:12 | 00:07:15 | of blog posts and using a visual builder |
| 00:07:14 | 00:07:17 | what's going to happen is if you ever |
| 00:07:15 | 00:07:19 | want to change direction or course which |
| 00:07:17 | 00:07:21 | it is tiknology you're going to want to |
| 00:07:19 | 00:07:22 | change you're you're high and dry and |
| 00:07:21 | 00:07:24 | you end up having to go through a ton of |
| 00:07:22 | 00:07:26 | work so these are important things to |
| 00:07:24 | 00:07:27 | wonder about are you going to get the |
| 00:07:26 | 00:07:28 | full accounts handed to you when you're |
| 00:07:27 | 00:07:30 | done are they going to build in |
| 00:07:28 | 00:07:32 | something proprietary and if you switch |
| 00:07:30 | 00:07:35 | what happens with that the other thing |
| 00:07:32 | 00:07:37 | that i would ask is like how |
| 00:07:35 | 00:07:39 | if you hire maybe a new copywriter maybe |
| 00:07:37 | 00:07:41 | a new seo team or somebody else do they |
| 00:07:39 | 00:07:43 | play nice with other people you know |
| 00:07:41 | 00:07:45 | that that's a huge deal if they're not |
| 00:07:43 | 00:07:46 | playing nice with addition like i work |
| 00:07:45 | 00:07:48 | with some folks who they already have a |
| 00:07:46 | 00:07:50 | website and we do a lot of running their |
| 00:07:48 | 00:07:51 | google ads and their remarketing |
| 00:07:50 | 00:07:53 | campaigns but if that other team is |
| 00:07:51 | 00:07:56 | really close-fisted with it and they see |
| 00:07:53 | 00:07:57 | everybody as a threat that's a red flag |
| 00:07:56 | 00:07:59 | because they should know what they do |
| 00:07:57 | 00:08:01 | well and they should be open with |
| 00:07:59 | 00:08:02 | collaborating with people to do other |
| 00:08:01 | 00:08:04 | aspects better so |
| 00:08:02 | 00:08:06 | again let's just ask again are you going |
| 00:08:04 | 00:08:08 | to get your full google ads account |
| 00:08:06 | 00:08:10 | google tag manager account your google |
| 00:08:08 | 00:08:12 | my business your google analytiks |
| 00:08:10 | 00:08:14 | account because all of that setup if you |
| 00:08:12 | 00:08:16 | have to redo that cost dearly they |
| 00:08:14 | 00:08:18 | should be handing you and adding you as |
| 00:08:16 | 00:08:21 | a full admin probably warning you not to |
| 00:08:18 | 00:08:22 | mess with it but handing that over to |
| 00:08:21 | 00:08:25 | you shouldn't get that reset if they |
| 00:08:22 | 00:08:27 | leave right um that's a big deal the |
| 00:08:25 | 00:08:28 | google ad account better be yours |
| 00:08:27 | 00:08:31 | because you're going to build up |
| 00:08:28 | 00:08:33 | up to 540 days with the remarketing |
| 00:08:31 | 00:08:34 | audiences in your google ad account in |
| 00:08:33 | 00:08:37 | your google analytiks account in your |
| 00:08:34 | 00:08:39 | facebook is up to 150 those ad account |
| 00:08:37 | 00:08:41 | remarketing lists |
| 00:08:39 | 00:08:43 | that's a thing you should own so they |
| 00:08:41 | 00:08:45 | should not be building their own little |
| 00:08:43 | 00:08:46 | sub account and not handing it over to |
| 00:08:45 | 00:08:46 | you |
| 00:08:46 | 00:08:48 | just |
| 00:08:46 | 00:08:50 | it should just come to you there should |
| 00:08:48 | 00:08:52 | be no games there when they build a |
| 00:08:50 | 00:08:53 | website you should ask them and just |
| 00:08:52 | 00:08:55 | find out you know what are you building |
| 00:08:53 | 00:08:57 | this in and they're always going to make |
| 00:08:55 | 00:08:59 | oh no it's fine it's not a big deal no |
| 00:08:57 | 00:09:02 | it is a big deal because oftentimes they |
| 00:08:59 | 00:09:04 | set a bet a bad expectation as they move |
| 00:09:02 | 00:09:06 | on you find out that you've been built |
| 00:09:04 | 00:09:08 | in this really cockamania system right |
| 00:09:06 | 00:09:10 | so find out what happens to the theme do |
| 00:09:08 | 00:09:12 | i have to pay for another theme um do |
| 00:09:10 | 00:09:14 | you kind of take the admin rights do you |
| 00:09:12 | 00:09:16 | nuke the whole site how does it get |
| 00:09:14 | 00:09:18 | handed over to me if i actually want it |
| 00:09:16 | 00:09:19 | and that being said you probably suck at |
| 00:09:18 | 00:09:21 | web design you probably should not be in |
| 00:09:19 | 00:09:24 | there destroying all the margins and the |
| 00:09:21 | 00:09:26 | padding and and stuff like that |
| 00:09:24 | 00:09:28 | we serve as designer we usually equip |
| 00:09:26 | 00:09:30 | you as an editor but those are all red |
| 00:09:28 | 00:09:31 | flags that you should be on the lookout |
| 00:09:30 | 00:09:32 | and then the other thing is just |
| 00:09:31 | 00:09:34 | remember |
| 00:09:32 | 00:09:35 | a ton of these guys are like i'm all in |
| 00:09:34 | 00:09:37 | for |
| 00:09:35 | 00:09:39 | web design and a web designer runs |
| 00:09:37 | 00:09:40 | around and hits every problem with the |
| 00:09:39 | 00:09:42 | web design hammer |
| 00:09:40 | 00:09:44 | seo folks are like i'm convinced that |
| 00:09:42 | 00:09:46 | seo is so much better than paid |
| 00:09:44 | 00:09:48 | advertising and paid advertising is just |
| 00:09:46 | 00:09:49 | giving money to the big tik oligarchs |
| 00:09:48 | 00:09:51 | it's like |
| 00:09:49 | 00:09:53 | yeah but if you want consistent growth |
| 00:09:51 | 00:09:55 | you got to consider both if they hit |
| 00:09:53 | 00:09:57 | everything with an seo hammer |
| 00:09:55 | 00:09:59 | run away because it's not just all about |
| 00:09:57 | 00:10:00 | seo and it's not all about web design |
| 00:09:59 | 00:10:03 | and if they come to you and they're all |
| 00:10:00 | 00:10:05 | about keyword planning and and google |
| 00:10:03 | 00:10:07 | ads entirely and they don't tok to you |
| 00:10:05 | 00:10:09 | about sales copywriting and optimizing |
| 00:10:07 | 00:10:11 | your website so that people actually see |
| 00:10:09 | 00:10:13 | you as credible and trustworthy and as |
| 00:10:11 | 00:10:15 | an authority and that it's clean and |
| 00:10:13 | 00:10:17 | that it actually moves you don't |
| 00:10:15 | 00:10:18 | don't work with them if they're running |
| 00:10:17 | 00:10:22 | around and they're just |
| 00:10:18 | 00:10:24 | lever pulling either seo web design or |
| 00:10:22 | 00:10:25 | paid advertising and they're neglecting |
| 00:10:24 | 00:10:27 | your messaging and your strategy and |
| 00:10:25 | 00:10:28 | your customer and all that |
| 00:10:27 | 00:10:30 | run for the hills it needs to be a well |
| 00:10:28 | 00:10:33 | integrated system anyways good luck god |
| 00:10:30 | 00:10:34 | bless i hope your business thrives man i |
| 00:10:33 | 00:10:36 | really hope that this is a great year |
| 00:10:34 | 00:10:38 | for you give us a call go to |
| 00:10:36 | 00:10:41 | feedbackrench.com we'd love an |
| 00:10:38 | 00:10:41 | opportunity to help you |
Recommended
- How to uncringe yourself before you start your business - Entrepreneurship mindset coaching
- How to Advertise Google Reviews on Google Search Ads 2022 - Add Google Reviews to Google Ads
- Accountant & Bookkeeper Websites - Should you Show Your Pricing? Bookkeeping Business
- Walkthrough of this Stunning Accountant Website by Feedbackwrench. Accountant Websites & Bookkeepers
- 5 Keys to a High Converting Website & Ads from Feedbackwrench
