7 INSANE Product Research Tips For Google Shopping ADs
Published on: December 6 2022 by Shri Kanase
7 INSANE Product Research Tips For Google Shopping ADs
Table of Contents
7 INSANE Product Research Tips For Google Shopping ADs
startTime | durationTime | text |
00:00:00 | 00:00:03 | yo what is going on everybody srikanasa |
00:00:02 | 00:00:06 | here so |
00:00:03 | 00:00:08 | seven product research tips for google |
00:00:06 | 00:00:10 | ads now when it comes to google ads a |
00:00:08 | 00:00:12 | lot of people actually don't really know |
00:00:10 | 00:00:14 | how product research should be done and |
00:00:12 | 00:00:16 | this is simply because there's not |
00:00:14 | 00:00:18 | enough good tutorials out there now if |
00:00:16 | 00:00:19 | you're a subscriber to my channel |
00:00:18 | 00:00:21 | if you haven't already make sure to |
00:00:19 | 00:00:22 | destroy that subscribe button down below |
00:00:21 | 00:00:24 | but |
00:00:22 | 00:00:25 | i've made tons of videos on product |
00:00:24 | 00:00:27 | research this video is kind of just an |
00:00:25 | 00:00:29 | addition to those videos |
00:00:27 | 00:00:30 | basically in this video i'll be going |
00:00:29 | 00:00:31 | over a few tips and tricks that you |
00:00:30 | 00:00:33 | should know |
00:00:31 | 00:00:35 | when it comes to doing product research |
00:00:33 | 00:00:38 | in 2021 because let's face it |
00:00:35 | 00:00:38 | product research with google is 10 times |
00:00:38 | 00:00:40 | different |
00:00:38 | 00:00:42 | than product research for any other |
00:00:40 | 00:00:43 | advertising platform a lot of people |
00:00:42 | 00:00:45 | that come from facebook or any other |
00:00:43 | 00:00:48 | advertising platform |
00:00:45 | 00:00:49 | try to use those same exact tikniques |
00:00:48 | 00:00:52 | which may have worked with those |
00:00:49 | 00:00:53 | platforms and end up not really doing so |
00:00:52 | 00:00:55 | well with google |
00:00:53 | 00:00:56 | not simply because google is a monster |
00:00:55 | 00:00:58 | of its own |
00:00:56 | 00:00:59 | it requires the perfect product research |
00:00:58 | 00:01:01 | method so |
00:00:59 | 00:01:02 | without wasting any more time let's |
00:01:01 | 00:01:04 | figure out what those seven |
00:01:02 | 00:01:05 | product research tips are the first |
00:01:04 | 00:01:07 | thing you'll have to do in order to find |
00:01:05 | 00:01:09 | any type of success with these tips |
00:01:07 | 00:01:11 | is to destroy that like button down |
00:01:09 | 00:01:13 | below until it just turns blue |
00:01:11 | 00:01:14 | it'll really help me out and take just |
00:01:13 | 00:01:15 | two quick seconds okay hopefully you |
00:01:14 | 00:01:17 | have done that but |
00:01:15 | 00:01:19 | let's start off with product research |
00:01:17 | 00:01:22 | tip number one and that is |
00:01:19 | 00:01:24 | stay away from popular websites for |
00:01:22 | 00:01:26 | research now what do i mean by this |
00:01:24 | 00:01:27 | exactly when it comes to facebook ads a |
00:01:26 | 00:01:29 | lot of people |
00:01:27 | 00:01:30 | recommend going on to aliexpress sorting |
00:01:29 | 00:01:32 | by the most orders |
00:01:30 | 00:01:33 | at the top or going on facebook feeds |
00:01:32 | 00:01:36 | trying to find |
00:01:33 | 00:01:38 | products which seem to be doing well via |
00:01:36 | 00:01:40 | comments like shares etc |
00:01:38 | 00:01:42 | and that is a great tiknique for |
00:01:40 | 00:01:43 | facebook ads that can lead you to a lot |
00:01:42 | 00:01:45 | of winning products however |
00:01:43 | 00:01:46 | that really does not work with google |
00:01:45 | 00:01:48 | and here's why |
00:01:46 | 00:01:50 | with these popular websites you have to |
00:01:48 | 00:01:51 | understand that not only do you have |
00:01:50 | 00:01:53 | access to them |
00:01:51 | 00:01:56 | but hundreds of other e-commerce store |
00:01:53 | 00:01:58 | owners have access to those same exact |
00:01:56 | 00:01:59 | websites to those same exact products so |
00:01:58 | 00:02:01 | when you go on facebook feeds |
00:01:59 | 00:02:03 | when you go on aliexpress and sort by |
00:02:01 | 00:02:05 | orders all you're looking at is |
00:02:03 | 00:02:06 | products with a bunch of competition |
00:02:05 | 00:02:08 | already with google |
00:02:06 | 00:02:09 | the difference is that the competition |
00:02:08 | 00:02:12 | for those products |
00:02:09 | 00:02:13 | can also come from bigger brands from |
00:02:12 | 00:02:15 | bigger stores as well so it's not just |
00:02:13 | 00:02:16 | drop shippers selling those products |
00:02:15 | 00:02:17 | which is why you actually want to stay |
00:02:16 | 00:02:19 | away from them |
00:02:17 | 00:02:21 | in the long run for product research |
00:02:19 | 00:02:23 | instead of using those popular websites |
00:02:21 | 00:02:25 | you might want to rather stik to other |
00:02:23 | 00:02:27 | websites which normally people don't |
00:02:25 | 00:02:30 | really use for product research such as |
00:02:27 | 00:02:32 | amazon etsy pinterest and sometimes even |
00:02:30 | 00:02:33 | craigslist these websites |
00:02:32 | 00:02:35 | are out of the radar for a lot of these |
00:02:33 | 00:02:36 | dropshippers they don't even know how to |
00:02:35 | 00:02:37 | use them |
00:02:36 | 00:02:39 | if you watch some of my other videos |
00:02:37 | 00:02:40 | you'll know exactly how to use them what |
00:02:39 | 00:02:42 | to do with them etc |
00:02:40 | 00:02:45 | to find better results but that's my |
00:02:42 | 00:02:45 | number one tip for google ads in 2021 |
00:02:45 | 00:02:47 | simply |
00:02:45 | 00:02:48 | stay away from popular websites to stik |
00:02:47 | 00:02:50 | to the normal ones |
00:02:48 | 00:02:52 | that are out of the radar for product |
00:02:50 | 00:02:54 | research but let's move on to |
00:02:52 | 00:02:56 | tip number two and that is avoid |
00:02:54 | 00:02:58 | anything that costs |
00:02:56 | 00:02:59 | less than 25 or what i mean by this is |
00:02:58 | 00:03:01 | actually |
00:02:59 | 00:03:02 | that costs less than 25 on your website |
00:03:01 | 00:03:05 | so |
00:03:02 | 00:03:05 | if you can't sell that product for 30.40 |
00:03:05 | 00:03:08 | 50 |
00:03:05 | 00:03:09 | then go ahead and list that product on |
00:03:08 | 00:03:11 | your store |
00:03:09 | 00:03:12 | otherwise do not try listing that |
00:03:11 | 00:03:13 | product because it will not lead you to |
00:03:12 | 00:03:14 | enough profits |
00:03:13 | 00:03:16 | you might just end up in a loss with |
00:03:14 | 00:03:17 | that products and this is really a |
00:03:16 | 00:03:19 | requirement for |
00:03:17 | 00:03:22 | google because ad costs have gone up |
00:03:19 | 00:03:23 | significantly in 2021 and onwards |
00:03:22 | 00:03:25 | not just on google but any other |
00:03:23 | 00:03:27 | advertising platform so |
00:03:25 | 00:03:28 | it is almost a mandatory thing that you |
00:03:27 | 00:03:31 | find products |
00:03:28 | 00:03:33 | above 25 anything less and you will not |
00:03:31 | 00:03:35 | be able to sell that product let alone |
00:03:33 | 00:03:37 | scale it in the long run so in order to |
00:03:35 | 00:03:38 | kind of build a long-term sustainable |
00:03:37 | 00:03:40 | business especially |
00:03:38 | 00:03:43 | with google ads i highly recommend you |
00:03:40 | 00:03:45 | stik to products that are above 25 |
00:03:43 | 00:03:46 | but this brings me to point number three |
00:03:45 | 00:03:49 | on the list and that is |
00:03:46 | 00:03:51 | avoid heavy slash fragile items now |
00:03:49 | 00:03:53 | a lot of people think that just because |
00:03:51 | 00:03:55 | they can't sell anything low tiket like |
00:03:53 | 00:03:56 | anything below 25 |
00:03:55 | 00:03:58 | they have to then go out and find |
00:03:56 | 00:04:00 | expensive products for |
00:03:58 | 00:04:02 | google ads and that is true the more |
00:04:00 | 00:04:03 | expensive it is the better in my opinion |
00:04:02 | 00:04:05 | for google |
00:04:03 | 00:04:07 | because it takes the same amount of |
00:04:05 | 00:04:08 | effort to tell a ten dollar product as |
00:04:07 | 00:04:10 | it does a hundred dollar product but |
00:04:08 | 00:04:12 | that does not mean you go out and find |
00:04:10 | 00:04:14 | expensive items which are also heavy |
00:04:12 | 00:04:17 | and fragile because in the shipping |
00:04:14 | 00:04:18 | process what's going to happen is that |
00:04:17 | 00:04:20 | they might end up getting damaged if |
00:04:18 | 00:04:22 | they get lost in the process |
00:04:20 | 00:04:24 | you will end up having to refund the |
00:04:22 | 00:04:25 | customer and those refunds are not going |
00:04:24 | 00:04:27 | to be small especially |
00:04:25 | 00:04:29 | if it's a heavy and expensive items so |
00:04:27 | 00:04:30 | in order to just avoid all of the hassle |
00:04:29 | 00:04:33 | that comes with this |
00:04:30 | 00:04:35 | i simply avoid heavy and fragile items i |
00:04:33 | 00:04:36 | do sell expensive products but i make |
00:04:35 | 00:04:38 | sure that those |
00:04:36 | 00:04:40 | really aren't that heavy or it's not |
00:04:38 | 00:04:42 | something like glass which can break |
00:04:40 | 00:04:44 | during transit because if that happens |
00:04:42 | 00:04:44 | it just leads to a lot of refunds |
00:04:44 | 00:04:46 | returns |
00:04:44 | 00:04:48 | on their shopify store and just a lot of |
00:04:46 | 00:04:49 | angry customers which you do not want to |
00:04:48 | 00:04:51 | be dealing with |
00:04:49 | 00:04:52 | in 2021 and onwards simply because you |
00:04:51 | 00:04:54 | want to maintain |
00:04:52 | 00:04:56 | low chargeback rates low dispute rates |
00:04:54 | 00:04:58 | in order to really use |
00:04:56 | 00:04:59 | those payment gateways and dropship long |
00:04:58 | 00:05:02 | term but definitely |
00:04:59 | 00:05:02 | very important to avoid heavy fragile |
00:05:02 | 00:05:04 | items again |
00:05:02 | 00:05:06 | watch some of the videos on my youtube |
00:05:04 | 00:05:08 | channel to find out exactly |
00:05:06 | 00:05:09 | how to find those good products which |
00:05:08 | 00:05:11 | are also expensive but |
00:05:09 | 00:05:14 | let's move on to point number four and |
00:05:11 | 00:05:16 | that is useful and quirky product trap |
00:05:14 | 00:05:18 | now i call this a trap because |
00:05:16 | 00:05:20 | this is what a lot of facebook ads |
00:05:18 | 00:05:22 | people believe that is a waiting product |
00:05:20 | 00:05:24 | they think if it's useful quirky it's |
00:05:22 | 00:05:25 | gonna sell period and that is far from |
00:05:24 | 00:05:27 | the truth |
00:05:25 | 00:05:29 | when it comes to google ads because with |
00:05:27 | 00:05:31 | google the one thing that determines |
00:05:29 | 00:05:33 | everything is search volume if that |
00:05:31 | 00:05:33 | product does not have enough search |
00:05:33 | 00:05:35 | volume |
00:05:33 | 00:05:37 | it doesn't matter how useful it is it |
00:05:35 | 00:05:40 | doesn't matter how quirky it is it could |
00:05:37 | 00:05:42 | even take you to mars in two minutes but |
00:05:40 | 00:05:43 | if nobody is searching for that |
00:05:42 | 00:05:45 | it's not gonna sell it's just gonna sit |
00:05:43 | 00:05:46 | on your website so in order to really |
00:05:45 | 00:05:48 | sell |
00:05:46 | 00:05:50 | with the google ads you wanna avoid this |
00:05:48 | 00:05:51 | trap make sure that you only look at |
00:05:50 | 00:05:52 | search volume |
00:05:51 | 00:05:54 | and match your other criteria what |
00:05:52 | 00:05:55 | number one criteria is of course |
00:05:54 | 00:05:57 | more than twenty five dollars so if it's |
00:05:55 | 00:05:58 | a product that's fifty dollars |
00:05:57 | 00:06:00 | with good amount of search volume |
00:05:58 | 00:06:01 | meaning twenty thousand twenty five |
00:06:00 | 00:06:03 | thousand and upwards |
00:06:01 | 00:06:04 | that is a good product that may be worth |
00:06:03 | 00:06:06 | selling on your website again |
00:06:04 | 00:06:08 | those are just a few criteria from the |
00:06:06 | 00:06:10 | whole we can find more on my channel but |
00:06:08 | 00:06:12 | this is the number four tip that i would |
00:06:10 | 00:06:13 | recommend simply avoid this trap |
00:06:12 | 00:06:16 | make sure not to just look at the |
00:06:13 | 00:06:17 | usefulness of the product and quirkiness |
00:06:16 | 00:06:18 | of course these two things can |
00:06:17 | 00:06:21 | definitely help however |
00:06:18 | 00:06:23 | with google ads they are definitely not |
00:06:21 | 00:06:25 | the priority let's move on to the fifth |
00:06:23 | 00:06:27 | tip on my list and that is google trends |
00:06:25 | 00:06:28 | now a lot of people |
00:06:27 | 00:06:31 | usually use google trends for selling on |
00:06:28 | 00:06:32 | facebook or other advertising platforms |
00:06:31 | 00:06:35 | and they fail to realize that this is |
00:06:32 | 00:06:36 | actually a google trend meaning |
00:06:35 | 00:06:38 | it's directly telling you what people |
00:06:36 | 00:06:40 | are doing on google so |
00:06:38 | 00:06:41 | this is much worth getting used for |
00:06:40 | 00:06:43 | google ads and |
00:06:41 | 00:06:45 | what you want to do with the google |
00:06:43 | 00:06:46 | trends is to just identify the main |
00:06:45 | 00:06:48 | keyword for that product |
00:06:46 | 00:06:51 | for instance if you're trying to sell a |
00:06:48 | 00:06:53 | 3d printer your main keyword would be |
00:06:51 | 00:06:55 | 3d printer what you would do is you |
00:06:53 | 00:06:56 | would go on google trends you would type |
00:06:55 | 00:06:57 | that in |
00:06:56 | 00:06:59 | and you would try to see how the trend |
00:06:57 | 00:07:01 | is performing is it going upwards right |
00:06:59 | 00:07:02 | now is it going downwards right now or |
00:07:01 | 00:07:04 | is it very consistent |
00:07:02 | 00:07:06 | usually i like to sell products which |
00:07:04 | 00:07:08 | are at the beginning of the peak |
00:07:06 | 00:07:09 | meaning if right now it's february and |
00:07:08 | 00:07:10 | 3d printers |
00:07:09 | 00:07:13 | really start peaking upwards in march |
00:07:10 | 00:07:14 | and onwards that is exactly when i would |
00:07:13 | 00:07:16 | list that product which is right now in |
00:07:14 | 00:07:17 | february because |
00:07:16 | 00:07:19 | i want to be at the beginning of the |
00:07:17 | 00:07:21 | peak on the other hand if the |
00:07:19 | 00:07:23 | keyword 3d printer is very very |
00:07:21 | 00:07:24 | consistent meaning |
00:07:23 | 00:07:26 | there's no real ups and downs it's just |
00:07:24 | 00:07:27 | a straight line pretty much |
00:07:26 | 00:07:30 | i would sell that at any time of the |
00:07:27 | 00:07:32 | year it doesn't really matter however |
00:07:30 | 00:07:33 | these two criteria must be met when i |
00:07:32 | 00:07:35 | look at the product |
00:07:33 | 00:07:37 | on google trends otherwise that product |
00:07:35 | 00:07:37 | really may not be worth selling you |
00:07:37 | 00:07:39 | might just |
00:07:37 | 00:07:41 | end up wasting your time trying to add |
00:07:39 | 00:07:43 | that product so always make sure that |
00:07:41 | 00:07:45 | the product hits these two criteria |
00:07:43 | 00:07:46 | if it does great if it doesn't then just |
00:07:45 | 00:07:48 | move on to another product but just |
00:07:46 | 00:07:50 | using google trends and just |
00:07:48 | 00:07:52 | identifying those keywords to search may |
00:07:50 | 00:07:54 | not be enough unless you use the next |
00:07:52 | 00:07:54 | tip which i'm about to mention and that |
00:07:54 | 00:07:57 | is |
00:07:54 | 00:07:58 | using the keyword section of a running |
00:07:57 | 00:08:00 | google shopping campaign |
00:07:58 | 00:08:01 | or a search campaign if it's for a |
00:08:00 | 00:08:04 | multiple different products now |
00:08:01 | 00:08:06 | with a shopping campaign what happens is |
00:08:04 | 00:08:07 | if you let the campaign run for a few |
00:08:06 | 00:08:08 | days weeks |
00:08:07 | 00:08:11 | months the data is going to start |
00:08:08 | 00:08:13 | accumulating and within the keywords |
00:08:11 | 00:08:15 | section of that campaign you'll be able |
00:08:13 | 00:08:16 | to identify a wide variety of different |
00:08:15 | 00:08:18 | keywords |
00:08:16 | 00:08:20 | your campaign was getting ranked for a |
00:08:18 | 00:08:21 | lot of the times what's going to happen |
00:08:20 | 00:08:22 | is that you'll start ranking for |
00:08:21 | 00:08:23 | keywords |
00:08:22 | 00:08:26 | which are not even related to your |
00:08:23 | 00:08:28 | products or they may be signaling |
00:08:26 | 00:08:30 | that you can add another type of product |
00:08:28 | 00:08:32 | to your store so for instance |
00:08:30 | 00:08:33 | going back to the 3d printer example if |
00:08:32 | 00:08:35 | you were trying to sell |
00:08:33 | 00:08:37 | 3d printers within that campaign and you |
00:08:35 | 00:08:39 | notike that within the keyword section |
00:08:37 | 00:08:41 | you're ranking for the keyword |
00:08:39 | 00:08:43 | portable 3d printer then what you could |
00:08:41 | 00:08:45 | do is you could go out and you could try |
00:08:43 | 00:08:46 | to find a portable version |
00:08:45 | 00:08:48 | of the 3d printer you're selling let's |
00:08:46 | 00:08:50 | say you were selling a 3d printer which |
00:08:48 | 00:08:52 | wasn't really portable it's too heavy |
00:08:50 | 00:08:54 | so it cannot be taken from place to |
00:08:52 | 00:08:56 | place this 3d portable printer |
00:08:54 | 00:08:58 | could be the perfect solution for that |
00:08:56 | 00:08:59 | that means you could find a better |
00:08:58 | 00:09:01 | product for that keyword and if there's |
00:08:59 | 00:09:02 | a lot of search volume for that |
00:09:01 | 00:09:05 | you just found yourself a different kind |
00:09:02 | 00:09:07 | of winning product related to that main |
00:09:05 | 00:09:08 | winning product so i consistently use |
00:09:07 | 00:09:10 | the keyword section |
00:09:08 | 00:09:11 | of my shopping campaign to identify |
00:09:10 | 00:09:12 | these different winning products make |
00:09:11 | 00:09:13 | sure |
00:09:12 | 00:09:15 | that i can have a steady flow of |
00:09:13 | 00:09:17 | products coming in from these |
00:09:15 | 00:09:19 | keywords because google is literally |
00:09:17 | 00:09:21 | giving me data and results |
00:09:19 | 00:09:22 | for those products for those keywords is |
00:09:21 | 00:09:24 | right it's already pretty much |
00:09:22 | 00:09:26 | ranking before them so if i just add |
00:09:24 | 00:09:28 | something that matches that keyword |
00:09:26 | 00:09:30 | i'll have a much better chance of |
00:09:28 | 00:09:32 | selling what i just added but definitely |
00:09:30 | 00:09:34 | a very important thing to do just scroll |
00:09:32 | 00:09:34 | through your keyword section every 14 |
00:09:34 | 00:09:37 | days or so |
00:09:34 | 00:09:38 | to identify those different keywords and |
00:09:37 | 00:09:40 | add products related to that but let's |
00:09:38 | 00:09:43 | move on to our final tip |
00:09:40 | 00:09:43 | on listen that is using a strategy |
00:09:43 | 00:09:45 | called |
00:09:43 | 00:09:47 | winner stacking now what is exactly |
00:09:45 | 00:09:48 | winner stacking i kind of just explained |
00:09:47 | 00:09:50 | it but this is when |
00:09:48 | 00:09:52 | you already have a winning product on |
00:09:50 | 00:09:54 | your store let's say the 3d printer that |
00:09:52 | 00:09:56 | you already had was a winning product |
00:09:54 | 00:09:58 | you would go out and you would try to |
00:09:56 | 00:10:00 | find similar products to that winner so |
00:09:58 | 00:10:02 | instead of just having one 3d printer on |
00:10:00 | 00:10:04 | your store you could have two three four |
00:10:02 | 00:10:06 | five or more but all you would have to |
00:10:04 | 00:10:08 | do is make sure that they match |
00:10:06 | 00:10:10 | whatever product you originally had on |
00:10:08 | 00:10:11 | your store or that it is a better |
00:10:10 | 00:10:13 | version of what you already have and |
00:10:11 | 00:10:14 | what's gonna happen is that because |
00:10:13 | 00:10:16 | you have so many different 3d printers |
00:10:14 | 00:10:18 | on your website google may kind of |
00:10:16 | 00:10:20 | identify you as the main |
00:10:18 | 00:10:22 | dominant figure for that keyword and it |
00:10:20 | 00:10:24 | might try to push all of your |
00:10:22 | 00:10:25 | listings towards the front with the |
00:10:24 | 00:10:26 | shopping ads that is usually what |
00:10:25 | 00:10:27 | happens |
00:10:26 | 00:10:29 | if you have multiple different products |
00:10:27 | 00:10:30 | and people are actually |
00:10:29 | 00:10:33 | interacting with them so this can lead |
00:10:30 | 00:10:33 | you to find multiple different winning |
00:10:33 | 00:10:35 | products |
00:10:33 | 00:10:37 | based around that first winning product |
00:10:35 | 00:10:39 | so with these other 3d printers |
00:10:37 | 00:10:40 | you may find two or three or four more |
00:10:39 | 00:10:42 | winning 3d printers |
00:10:40 | 00:10:44 | based on the first one but this was my |
00:10:42 | 00:10:45 | just a general list of seven product |
00:10:44 | 00:10:47 | research |
00:10:45 | 00:10:48 | tips i highly recommend you try in 2021 |
00:10:47 | 00:10:49 | and onwards |
00:10:48 | 00:10:51 | if you found any type of value in this |
00:10:49 | 00:10:53 | video smash that like button and smash |
00:10:51 | 00:10:55 | that subscribe button and i'll see you |
00:10:53 | 00:10:55 | guys next |
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