7 Mistakes I Made With Google Shopping ADs While Dropshipping

Published on: December 6 2022 by Shri Kanase

7 Mistakes I Made With Google Shopping ADs While Dropshipping

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Table of Contents About 7 Mistakes I Made With Google Shopping ADs While Dropshipping

7 Mistakes I Made With Google Shopping ADs While Dropshipping

7 Mistakes I Made With Google Shopping ADs While Dropshipping

startTime	durationTime	text
00:00:00	00:00:04	yo what is going on everybody shriek
00:00:02	00:00:07	Canosa here so the seven mistakes that I
00:00:04	00:00:09	personally made with Google shopping ads
00:00:07	00:00:10	or just Google ads in general now one
00:00:09	00:00:13	thing a lot of people actually don't
00:00:10	00:00:15	know about me personally is that I've
00:00:13	00:00:17	struggled a lot with Google ads and
00:00:15	00:00:18	that's simply because in the beginning I
00:00:17	00:00:21	started off my dropshipping journey
00:00:18	00:00:24	using Facebook ads and the transition
00:00:21	00:00:26	from Facebook to Google was quite a
00:00:24	00:00:28	hassle for me because whatever used to
00:00:26	00:00:30	work with Facebook it was kind of like a
00:00:28	00:00:32	complete opposite for Google and in the
00:00:30	00:00:34	journey of the past two years from when
00:00:32	00:00:36	I've kind of started off with Google Ads
00:00:34	00:00:38	up until now I've learned a lot of
00:00:36	00:00:39	things when it comes to Google some of
00:00:38	00:00:40	the mistakes I will be mentioning in
00:00:39	00:00:42	this video are some that I was just
00:00:40	00:00:44	recently making but just figured out
00:00:42	00:00:46	solutions to in the past few weeks - the
00:00:44	00:00:48	past few months and some are those
00:00:46	00:00:50	specific mistakes when I made as a
00:00:48	00:00:52	beginner so this is one video you're
00:00:50	00:00:54	gonna actually want to watch until the
00:00:52	00:00:55	end because along with these mistakes I
00:00:54	00:00:57	go over a few things you can do which
00:00:55	00:00:59	can actually help you avoid making any
00:00:57	00:01:01	general mistakes with Google ads and
00:00:59	00:01:03	finding more success quicker but without
00:01:01	00:01:05	wasting any more time let's find out
00:01:03	00:01:07	exactly where I went wrong so you don't
00:01:05	00:01:10	make those mistakes again so mistake
00:01:07	00:01:11	number one would be if you didn't smash
00:01:10	00:01:13	that like button no but seriously I
00:01:11	00:01:15	would up really appreciate it if you
00:01:13	00:01:16	take just two seconds to smash that like
00:01:15	00:01:18	button okay hopefully you have done that
00:01:16	00:01:20	but the real first mistake I want to go
00:01:18	00:01:22	over and this is going to kind of start
00:01:20	00:01:23	from the basics and go all the way up to
00:01:22	00:01:25	the advanced so this is kind of like
00:01:23	00:01:27	from the beginning all the way to the
00:01:25	00:01:29	end but mistake number one is not
00:01:27	00:01:31	setting up the tracking codes and
00:01:29	00:01:33	ensuring that they actually work
00:01:31	00:01:35	properly now you may be thinking at this
00:01:33	00:01:37	specific mistake and saying huh is that
00:01:35	00:01:39	really a mistake and unfortunately it
00:01:37	00:01:41	was really a mistake for me and a lot of
00:01:39	00:01:43	the students that I currently mentor
00:01:41	00:01:45	this is a one of the biggest mistakes I
00:01:43	00:01:47	see people think that just because they
00:01:45	00:01:50	install the specific tracking code on
00:01:47	00:01:52	their website via the tutorial given by
00:01:50	00:01:54	Google that is already set up and it's
00:01:52	00:01:56	ready to go however there are some other
00:01:54	00:01:58	things small little things that you need
00:01:56	00:02:00	to kind of be making sure about the
00:01:58	00:02:01	tracking code so that it actually is
00:02:00	00:02:03	working properly and this is literally
00:02:01	00:02:05	the biggest mistake you can do an is the
00:02:03	00:02:07	easiest mistakes to avoid and that is
00:02:05	00:02:09	just not really paying attention to that
00:02:07	00:02:11	tracking code if you just install the
00:02:09	00:02:11	Google Chrome extension to Google tag
00:02:11	00:02:13	manager
00:02:11	00:02:15	and double-check with that specific
00:02:13	00:02:17	extension that the code is indeed
00:02:15	00:02:19	working properly on your website you'll
00:02:17	00:02:21	be able to avoid this costly mistake now
00:02:19	00:02:23	why is this such a costly mistake and
00:02:21	00:02:24	why is it even in on my list one thing a
00:02:23	00:02:27	lot of people fail to realize with
00:02:24	00:02:29	Google ads in general is that Google is
00:02:27	00:02:31	a data based platform and it requires
00:02:29	00:02:33	the data that it gets from the campaigns
00:02:31	00:02:35	in order to optimize and start getting
00:02:33	00:02:37	you better and better results it's not
00:02:35	00:02:39	simply like Facebook where you supplied
00:02:37	00:02:40	the campaign with one specific audience
00:02:39	00:02:42	and then the next day you'll know
00:02:40	00:02:43	whether that product is selling or not
00:02:42	00:02:45	with Google
00:02:43	00:02:47	Google is actually constantly trying to
00:02:45	00:02:49	figure out who your audience is because
00:02:47	00:02:51	again you're not supplying any type of
00:02:49	00:02:53	audience to the campaign so because of
00:02:51	00:02:55	this it's so important for Google to be
00:02:53	00:02:57	able to crawl through your websites
00:02:55	00:02:59	perfectly and be able to find out
00:02:57	00:03:01	exactly what your specific products are
00:02:59	00:03:02	through the SEO optimized keywords so
00:03:01	00:03:04	they can actually go out and get your
00:03:02	00:03:05	results and then track those result and
00:03:04	00:03:07	that's one thing just setting up a
00:03:05	00:03:09	website properly maybe you followed my
00:03:07	00:03:12	SEO optimization tutorial are my Google
00:03:09	00:03:13	Ad tutorial and set that up but that is
00:03:12	00:03:15	only part of the game the rest of the
00:03:13	00:03:17	game actually comes from making sure
00:03:15	00:03:19	that that data is getting accurately
00:03:17	00:03:22	tracked by Google so that Google can
00:03:19	00:03:23	then use that data itself to optimize
00:03:22	00:03:25	one other thing people kind of fail to
00:03:23	00:03:28	realize about Google is that Google is a
00:03:25	00:03:30	very very smart platform its algorithm
00:03:28	00:03:32	has been running for years and years so
00:03:30	00:03:34	it has acquired a lot of data it knows
00:03:32	00:03:36	exactly what your product is and can
00:03:34	00:03:37	help you get more results if you just
00:03:36	00:03:39	make sure that number one your website
00:03:37	00:03:41	is properly linked with your Google Ads
00:03:39	00:03:43	account number two your tracking code is
00:03:41	00:03:45	working properly but that's definitely
00:03:43	00:03:47	one specific mistake which I personally
00:03:45	00:03:49	made and it cost me a lot of money in
00:03:47	00:03:50	the beginning because I was just running
00:03:49	00:03:52	campaigns mindlessly without really
00:03:50	00:03:54	knowing if anything was working to only
00:03:52	00:03:56	find out later on that I was not getting
00:03:54	00:03:58	results because my tracking was not set
00:03:56	00:03:59	up properly but be sure that your
00:03:58	00:04:01	tracking is set up properly and again I
00:03:59	00:04:03	have videos on this you can check out on
00:04:01	00:04:06	my channel but let's move on to mistake
00:04:03	00:04:08	number two and that is starting testing
00:04:06	00:04:10	campaigns at massive bids and thinking
00:04:08	00:04:12	that higher bids actually equals more
00:04:10	00:04:14	sales now I was actually just recently
00:04:12	00:04:16	asked this question by a beginner who
00:04:14	00:04:18	was just looking to get started with
00:04:16	00:04:20	Google Ads and they thought that if you
00:04:18	00:04:21	have a high bid or a high budget you
00:04:20	00:04:23	will automatikally start getting more
00:04:21	00:04:25	sales well if you personally thought
00:04:23	00:04:27	this as well in the beginning don't
00:04:25	00:04:29	this was something I thought as well and
00:04:27	00:04:31	this actually has proven to be wrong
00:04:29	00:04:33	time and time again in the past two
00:04:31	00:04:34	years that I've been on Google and to
00:04:33	00:04:37	kind of illustrate more into this
00:04:34	00:04:38	specific topic as to why just having a
00:04:37	00:04:41	massive bed doesn't necessarily work I
00:04:38	00:04:43	have pulled up a specific curved image
00:04:41	00:04:45	for you guys and this is the shopping
00:04:43	00:04:47	efficiency curve now if you look at the
00:04:45	00:04:49	y-axis right here this vertikal line
00:04:47	00:04:51	it's the revenue line and this
00:04:49	00:04:52	horizontal axis is actually the budget
00:04:51	00:04:55	line so if you see in the green it says
00:04:52	00:04:57	bidding bandwidth and in here in the red
00:04:55	00:04:59	it says over bidding so this bidding
00:04:57	00:05:00	bandwidth meaning this green section
00:04:59	00:05:02	right here is specifically the section
00:05:00	00:05:04	where you want to be bidding in and this
00:05:02	00:05:06	green section can be different for your
00:05:04	00:05:08	campaigns and mine and every ad account
00:05:06	00:05:10	is different so this specific bandwidth
00:05:08	00:05:12	can be different simply because you have
00:05:10	00:05:14	a lot of different products compared to
00:05:12	00:05:17	what I have those prizes are different
00:05:14	00:05:19	etc but in general every ad account has
00:05:17	00:05:20	the specific bandwidth now you kind of
00:05:19	00:05:23	want to be in the middle of the specific
00:05:20	00:05:24	bandwidth simply because if you start
00:05:23	00:05:26	over bidding you're gonna start getting
00:05:24	00:05:27	marginal improvements in your results
00:05:26	00:05:30	but you're gonna be spending more and
00:05:27	00:05:31	more money unnecessarily and if you bit
00:05:30	00:05:33	too low you're gonna be getting barely
00:05:31	00:05:35	any results and finding this middle area
00:05:33	00:05:37	is kind of like a play where you just
00:05:35	00:05:39	have to constantly tweak up and down to
00:05:37	00:05:41	really figure this section on but that
00:05:39	00:05:42	is exactly what over bidding is and that
00:05:41	00:05:44	is what you would be doing if you
00:05:42	00:05:46	started the testing campaigns add a
00:05:44	00:05:48	massive bit of above 60 cents now
00:05:46	00:05:51	normally or most dropshipping stores any
00:05:48	00:05:53	bit of above 60 cents is too much simply
00:05:51	00:05:54	because the specific products that you
00:05:53	00:05:57	have on your store could range anywhere
00:05:54	00:05:58	from $20 all the way up to a hundred and
00:05:57	00:06:00	especially if you're just like any other
00:05:58	00:06:01	drop shipper you don't really want to do
00:06:00	00:06:02	a high tiket products unless you're
00:06:01	00:06:04	selling anything above a thousand
00:06:02	00:06:06	dollars I really don't recommend that
00:06:04	00:06:08	you put the bit at anything above sixty
00:06:06	00:06:09	cents because in the end you would be
00:06:08	00:06:11	crossing this green border line over
00:06:09	00:06:12	here and you would be going into this
00:06:11	00:06:14	red section which you don't want to be
00:06:12	00:06:15	going into because that just means
00:06:14	00:06:17	you're wasting money you're barely
00:06:15	00:06:18	getting any result and in the end you're
00:06:17	00:06:21	not profitable so you're gonna stop
00:06:18	00:06:23	using Google Ads so that's one specific
00:06:21	00:06:25	mistake I was doing in the beginning and
00:06:23	00:06:27	I was simply thinking that a higher bid
00:06:25	00:06:28	equals more sales as I showed you guys
00:06:27	00:06:30	with that specific chart that is
00:06:28	00:06:32	definitely not the case but let's move
00:06:30	00:06:34	on to mistake number three and that is
00:06:32	00:06:36	stopping campaigns after getting no
00:06:34	00:06:38	results are very very inconsistent
00:06:36	00:06:40	results for a short period of time
00:06:38	00:06:42	five to seven days due to my own
00:06:40	00:06:44	emotions now when it comes to business
00:06:42	00:06:46	I've constantly come to realize that you
00:06:44	00:06:48	should not be making any specific
00:06:46	00:06:50	decisions based on how you're feeling at
00:06:48	00:06:52	that given day or just how you're
00:06:50	00:06:54	feeling in general all of your specific
00:06:52	00:06:56	decisions should be based on the
00:06:54	00:06:58	specific data that you're seeing and
00:06:56	00:06:59	this is something I really struggled
00:06:58	00:07:01	with in the beginning and I sometimes
00:06:59	00:07:02	still struggle with this today but what
00:07:01	00:07:04	I would constantly do is after five to
00:07:02	00:07:06	seven days of a specific testing
00:07:04	00:07:08	campaign not getting any results maybe
00:07:06	00:07:09	it got zero sales over that five to
00:07:08	00:07:11	seven day period
00:07:09	00:07:12	I would simply go into my Google Ads
00:07:11	00:07:14	account shut off that campaign and
00:07:12	00:07:16	restart the campaign because I thought
00:07:14	00:07:18	that maybe restarting what kind of
00:07:16	00:07:20	jump-started the campaign and make its
00:07:18	00:07:21	targeting sales and sure it did work in
00:07:20	00:07:23	the beginning but then I would
00:07:21	00:07:25	constantly be facing this same issue
00:07:23	00:07:27	over and over again and I came to
00:07:25	00:07:29	realize a lot of things during this time
00:07:27	00:07:30	period and one of the main things I
00:07:29	00:07:33	realized is that Google performs
00:07:30	00:07:35	differently on every single given date
00:07:33	00:07:36	that assembly because a lot of factors
00:07:35	00:07:38	change with Google's algorithm on a
00:07:36	00:07:40	daily basis now it's not like Facebook
00:07:38	00:07:41	where all of a sudden you're facing
00:07:40	00:07:43	these inconsistencies for no apparent
00:07:41	00:07:45	reason with Google there is always a
00:07:43	00:07:47	reason to back the specific
00:07:45	00:07:49	inconsistency or lack in sales one of
00:07:47	00:07:51	the biggest reasons could be that people
00:07:49	00:07:53	just stopped searching for the main
00:07:51	00:07:55	keyword that your product is related to
00:07:53	00:07:57	or just stop searching for your item
00:07:55	00:07:59	that you're selling in general or number
00:07:57	00:08:01	to some other competitor it came in he
00:07:59	00:08:03	started selling the same exact product
00:08:01	00:08:04	as you sell for a lower price on now
00:08:03	00:08:06	you're barely getting any clicks and
00:08:04	00:08:08	that's just going to look bad in
00:08:06	00:08:11	Google's eyes so what it happens is that
00:08:08	00:08:12	Google starts showing your campaign less
00:08:11	00:08:14	and less these two things are
00:08:12	00:08:16	specifically the most important things
00:08:14	00:08:19	that usually cost this decline in sales
00:08:16	00:08:20	or simply inconsistent results which you
00:08:19	00:08:22	want to kind of be paying attention to
00:08:20	00:08:24	especially during a period of five to
00:08:22	00:08:27	seven days now if you see this happening
00:08:24	00:08:28	on a period of 14 to 30 days then that's
00:08:27	00:08:30	a bigger problem then maybe you want to
00:08:28	00:08:32	stop that can't be indefinitely but
00:08:30	00:08:33	within a short period of time like five
00:08:32	00:08:35	to seven days it's definitely not enough
00:08:33	00:08:37	to be knowing whether the campaign is
00:08:35	00:08:39	the issue or what else is going on and
00:08:37	00:08:40	during this time period I highly
00:08:39	00:08:42	recommend that you don't make the same
00:08:40	00:08:44	mistake I did which is the shutting off
00:08:42	00:08:46	campaign after campaign after this
00:08:44	00:08:47	specific time period because of my
00:08:46	00:08:49	emotions and because I was getting
00:08:47	00:08:51	scared of losing money what the Google
00:08:49	00:08:52	you need to have a lot of patience even
00:08:51	00:08:54	more than Facebook because it
00:08:52	00:08:55	Facebook as I mentioned earlier you can
00:08:54	00:08:57	start a campaign today and by tomorrow
00:08:55	00:08:59	you'll know if it's a winner or not with
00:08:57	00:09:01	Google it can take up to several weeks
00:08:59	00:09:03	maybe even a month to know whether a
00:09:01	00:09:05	product is really a winning product or
00:09:03	00:09:06	not so that's definitely one mistake I
00:09:05	00:09:08	was doing that you may want to avoid but
00:09:06	00:09:11	let's move on to mistake number four and
00:09:08	00:09:13	that is optimizing campaigns too often
00:09:11	00:09:15	now again I always say this in my other
00:09:13	00:09:17	google apps videos but you should not be
00:09:15	00:09:18	optimizing your campaigns less than the
00:09:17	00:09:21	three to five maybe even the seven day
00:09:18	00:09:23	period because again with Google it's a
00:09:21	00:09:25	time based platform it really needs time
00:09:23	00:09:26	to kind of Gaucho the results that it's
00:09:25	00:09:28	getting based on what people are
00:09:26	00:09:30	searching in the marketplace and again
00:09:28	00:09:32	you want to understand every day
00:09:30	00:09:34	somebody else is gonna search a specific
00:09:32	00:09:35	product every day new people are gonna
00:09:34	00:09:37	come in and old people are gonna leave
00:09:35	00:09:39	the market for that given product so
00:09:37	00:09:41	even without you kind of going into the
00:09:39	00:09:43	campaign to change stuff around Google
00:09:41	00:09:45	is optimizing the campaign itself and if
00:09:43	00:09:46	you make its life difficult meaning
00:09:45	00:09:48	trying to make too many changes every
00:09:46	00:09:50	day or every other day without crossing
00:09:48	00:09:52	through two seven day period it's just
00:09:50	00:09:53	going to kind of be like you're running
00:09:52	00:09:55	around in a circle to kind of break out
00:09:53	00:09:57	of the circle and let your campaign go
00:09:55	00:09:59	towards profitability if it's not
00:09:57	00:10:01	profitable yet you need to just let it
00:09:59	00:10:03	do its own thing because again the
00:10:01	00:10:05	algorithm itself is very very smart it
00:10:03	00:10:06	knows what it's doing as long as you
00:10:05	00:10:08	provided with accurate results so that's
00:10:06	00:10:10	definitely one mistake I made a lot in
00:10:08	00:10:12	the beginning period which was just
00:10:10	00:10:14	constantly optimizing thinking I was
00:10:12	00:10:15	doing a good thing but in the end it
00:10:14	00:10:17	just came to bite me and I was not
00:10:15	00:10:19	profitable for a very long time but
00:10:17	00:10:21	let's move on to mistake number five and
00:10:19	00:10:23	that is selling specific products that
00:10:21	00:10:25	are less than $20 profit now this
00:10:23	00:10:27	specific mistake is actually a mistake I
00:10:25	00:10:28	was making up until the recent times
00:10:27	00:10:30	when it just begins to realize that
00:10:28	00:10:33	anything below $20 profit margin is not
00:10:30	00:10:35	going to give me enough profit to scale
00:10:33	00:10:37	profitably and to get enough profits to
00:10:35	00:10:39	continue running my dropshipping store
00:10:37	00:10:40	and this is another big misconception a
00:10:39	00:10:42	lot of people have and that is that if
00:10:40	00:10:44	you don't sell low tiket items then
00:10:42	00:10:46	you're not gonna really be able to sell
00:10:44	00:10:48	on Google and I could not disagree with
00:10:46	00:10:50	that more in fact nowadays I sell
00:10:48	00:10:52	anything above $200 with much more ease
00:10:50	00:10:54	compared to something that is less than
00:10:52	00:10:57	$30 or $40 and again it all comes down
00:10:54	00:10:59	to kind of SEO optimization you do how
00:10:57	00:11:00	professional your website is what you're
00:10:59	00:11:02	doing with your website in general so
00:11:00	00:11:04	you want to be focusing on those backend
00:11:02	00:11:05	things and making sure that you use
00:11:04	00:11:07	those SEO optimized keyword
00:11:05	00:11:09	so Google can actually find the right
00:11:07	00:11:11	audience which is in the buying mood but
00:11:09	00:11:12	definitely selling something below $20
00:11:11	00:11:15	profit margin is just not gonna cut it
00:11:12	00:11:16	in 2020 and onwards because as you guys
00:11:15	00:11:18	know more and more people are jumping
00:11:16	00:11:21	onto Google Ads from Facebook and this
00:11:18	00:11:22	other marketing platforms because of the
00:11:21	00:11:24	inconsistencies that are dealing with
00:11:22	00:11:26	over there so you want to kind of step
00:11:24	00:11:28	up your own game and only focus on those
00:11:26	00:11:30	products which can get you good results
00:11:28	00:11:32	consistently but let's move on to
00:11:30	00:11:34	mistake number six and that is using
00:11:32	00:11:35	different bidding strategies for each
00:11:34	00:11:37	different campaign that are launched
00:11:35	00:11:39	because they were working for somebody
00:11:37	00:11:41	else now for the longest time this was
00:11:39	00:11:43	exactly my problem and I was always
00:11:41	00:11:46	watching youtube videos from other
00:11:43	00:11:47	people launching Google campaigns and
00:11:46	00:11:49	trying out these different bidding
00:11:47	00:11:51	strategies some people would find more
00:11:49	00:11:53	success with manual CPC other with
00:11:51	00:11:55	maximize clicks and I was always getting
00:11:53	00:11:57	confusion trying to do both on all of my
00:11:55	00:11:59	decamp its meaning I would alternate
00:11:57	00:12:01	each different campaign I launched
00:11:59	00:12:03	between maximize clicks and manual CPC
00:12:01	00:12:05	well in the end I try not to be the
00:12:03	00:12:07	worst strategy because my Google Ads
00:12:05	00:12:09	account as a whole was getting very very
00:12:07	00:12:10	confused with what I was supplying it
00:12:09	00:12:12	and it was just causing me to not get
00:12:10	00:12:14	any profitable sales so that was one of
00:12:12	00:12:16	the biggest missions and that it was
00:12:14	00:12:17	just chasing after what everybody else
00:12:16	00:12:19	was doing it wasn't until i finally
00:12:17	00:12:22	decided to just focus on one specific
00:12:19	00:12:23	strategy which had gotten me results in
00:12:22	00:12:25	the past even if there were small
00:12:23	00:12:27	results and that was using just maximize
00:12:25	00:12:29	clicks until where I started to really
00:12:27	00:12:31	find a good success so here the biggest
00:12:29	00:12:32	thing you can do is just chase after
00:12:31	00:12:34	what everybody else is doing maybe you
00:12:32	00:12:36	watch my video I reckon maximize clicks
00:12:34	00:12:38	but it doesn't work for you then don't
00:12:36	00:12:40	hesitate to just try manual CPC and if
00:12:38	00:12:42	that works stik to it and don't change
00:12:40	00:12:43	it no matter what everybody else says
00:12:42	00:12:45	because again if you continuously
00:12:43	00:12:47	confuse your Google Ads account and your
00:12:45	00:12:49	Google ads campaigns by changing around
00:12:47	00:12:50	the bidding strategies it's just not
00:12:49	00:12:53	going to be working optimally and the
00:12:50	00:12:55	campaign is just going to get confused
00:12:53	00:12:56	between trying to get as many clicks for
00:12:55	00:12:58	you as possible which is what maximize
00:12:56	00:13:00	clicks does compared to just choosing a
00:12:58	00:13:02	specific type of audience from the
00:13:00	00:13:04	overall audience within the marketplace
00:13:02	00:13:06	which is what manuals CPC does so in the
00:13:04	00:13:08	end I recommend you just stik to one
00:13:06	00:13:10	try both in the beginning but just when
00:13:08	00:13:11	it comes to the results stik with the
00:13:10	00:13:13	one that is getting you the most results
00:13:11	00:13:15	but let's move on to our final and
00:13:13	00:13:17	biggest mistake that I was making and
00:13:15	00:13:18	that is focusing only on Google Shopping
00:13:17	00:13:20	campaigns
00:13:18	00:13:22	now if you don't really know how Google
00:13:20	00:13:24	ads work school ass gives you the
00:13:22	00:13:26	ability to launch shopping campaigns
00:13:24	00:13:26	search campaigns and also YouTube
00:13:26	00:13:28	campaigns
00:13:26	00:13:30	one of the biggest specific mistakes I
00:13:28	00:13:32	was making and I still sometimes make it
00:13:30	00:13:34	up to this day is just focusing on
00:13:32	00:13:36	shopping campus and not really paying
00:13:34	00:13:38	attention to maybe search campaigns or
00:13:36	00:13:39	YouTube campaigns now search campus and
00:13:38	00:13:42	YouTube campus make up a large portion
00:13:39	00:13:43	of a lot of profits for a lot of the
00:13:42	00:13:45	e-comm source out there and just
00:13:43	00:13:47	focusing on shopping campus may be one
00:13:45	00:13:48	of the biggest mistakes that you do
00:13:47	00:13:51	because again just like any other
00:13:48	00:13:53	platform you can't really be depending
00:13:51	00:13:55	on just one specific platform to get you
00:13:53	00:13:56	the results because tomorrow if Google
00:13:55	00:13:58	ads the Saks Edition completely shut up
00:13:56	00:14:01	the shopping campaigns platform and only
00:13:58	00:14:02	run search ads and YouTube ads then you
00:14:01	00:14:04	will be in a big puddle but in addition
00:14:02	00:14:06	to that a lot of people face some kinds
00:14:04	00:14:07	of inconsistencies when it comes to
00:14:06	00:14:09	Google shopping cameras just like you
00:14:07	00:14:11	would normally face with us about any
00:14:09	00:14:12	other platform so the best way to kind
00:14:11	00:14:15	of deal with that is make sure to have
00:14:12	00:14:16	campaigns running both for shopping for
00:14:15	00:14:18	search and for YouTube and this is the
00:14:16	00:14:19	kind of the best way to kind of
00:14:18	00:14:21	diversify your traffic and make sure
00:14:19	00:14:24	you're consistently getting results but
00:14:21	00:14:26	this was my entire seven mistakes list
00:14:24	00:14:27	of what I did wrong with Google ads if
00:14:26	00:14:29	you found any type of value in this
00:14:27	00:14:31	video smash the like button and smash
00:14:29	00:14:33	the subscribe button and I'll see you
00:14:31	00:14:33	guys next time

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