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7 Mistakes I Made With Google Shopping ADs While Dropshipping

Published on: December 6 2022 by Shri Kanase

7 Mistakes I Made With Google Shopping ADs While Dropshipping

The above is a brief introduction to 7 Mistakes I Made With Google Shopping ADs While Dropshipping.

Let's move on to the first section of 7 Mistakes I Made With Google Shopping ADs While Dropshipping!

7 Mistakes I Made With Google Shopping ADs While Dropshipping

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00:00:00 00:00:04 yo what is going on everybody shriek
00:00:02 00:00:07 Canosa here so the seven mistakes that I
00:00:04 00:00:09 personally made with Google shopping ads
00:00:07 00:00:10 or just Google ads in general now one
00:00:09 00:00:13 thing a lot of people actually don't
00:00:10 00:00:15 know about me personally is that I've
00:00:13 00:00:17 struggled a lot with Google ads and
00:00:15 00:00:18 that's simply because in the beginning I
00:00:17 00:00:21 started off my dropshipping journey
00:00:18 00:00:24 using Facebook ads and the transition
00:00:21 00:00:26 from Facebook to Google was quite a
00:00:24 00:00:28 hassle for me because whatever used to
00:00:26 00:00:30 work with Facebook it was kind of like a
00:00:28 00:00:32 complete opposite for Google and in the
00:00:30 00:00:34 journey of the past two years from when
00:00:32 00:00:36 I've kind of started off with Google Ads
00:00:34 00:00:38 up until now I've learned a lot of
00:00:36 00:00:39 things when it comes to Google some of
00:00:38 00:00:40 the mistakes I will be mentioning in
00:00:39 00:00:42 this video are some that I was just
00:00:40 00:00:44 recently making but just figured out
00:00:42 00:00:46 solutions to in the past few weeks - the
00:00:44 00:00:48 past few months and some are those
00:00:46 00:00:50 specific mistakes when I made as a
00:00:48 00:00:52 beginner so this is one video you're
00:00:50 00:00:54 gonna actually want to watch until the
00:00:52 00:00:55 end because along with these mistakes I
00:00:54 00:00:57 go over a few things you can do which
00:00:55 00:00:59 can actually help you avoid making any
00:00:57 00:01:01 general mistakes with Google ads and
00:00:59 00:01:03 finding more success quicker but without
00:01:01 00:01:05 wasting any more time let's find out
00:01:03 00:01:07 exactly where I went wrong so you don't
00:01:05 00:01:10 make those mistakes again so mistake
00:01:07 00:01:11 number one would be if you didn't smash
00:01:10 00:01:13 that like button no but seriously I
00:01:11 00:01:15 would up really appreciate it if you
00:01:13 00:01:16 take just two seconds to smash that like
00:01:15 00:01:18 button okay hopefully you have done that
00:01:16 00:01:20 but the real first mistake I want to go
00:01:18 00:01:22 over and this is going to kind of start
00:01:20 00:01:23 from the basics and go all the way up to
00:01:22 00:01:25 the advanced so this is kind of like
00:01:23 00:01:27 from the beginning all the way to the
00:01:25 00:01:29 end but mistake number one is not
00:01:27 00:01:31 setting up the tracking codes and
00:01:29 00:01:33 ensuring that they actually work
00:01:31 00:01:35 properly now you may be thinking at this
00:01:33 00:01:37 specific mistake and saying huh is that
00:01:35 00:01:39 really a mistake and unfortunately it
00:01:37 00:01:41 was really a mistake for me and a lot of
00:01:39 00:01:43 the students that I currently mentor
00:01:41 00:01:45 this is a one of the biggest mistakes I
00:01:43 00:01:47 see people think that just because they
00:01:45 00:01:50 install the specific tracking code on
00:01:47 00:01:52 their website via the tutorial given by
00:01:50 00:01:54 Google that is already set up and it's
00:01:52 00:01:56 ready to go however there are some other
00:01:54 00:01:58 things small little things that you need
00:01:56 00:02:00 to kind of be making sure about the
00:01:58 00:02:01 tracking code so that it actually is
00:02:00 00:02:03 working properly and this is literally
00:02:01 00:02:05 the biggest mistake you can do an is the
00:02:03 00:02:07 easiest mistakes to avoid and that is
00:02:05 00:02:09 just not really paying attention to that
00:02:07 00:02:11 tracking code if you just install the
00:02:09 00:02:11 Google Chrome extension to Google tag
00:02:11 00:02:13 manager
00:02:11 00:02:15 and double-check with that specific
00:02:13 00:02:17 extension that the code is indeed
00:02:15 00:02:19 working properly on your website you'll
00:02:17 00:02:21 be able to avoid this costly mistake now
00:02:19 00:02:23 why is this such a costly mistake and
00:02:21 00:02:24 why is it even in on my list one thing a
00:02:23 00:02:27 lot of people fail to realize with
00:02:24 00:02:29 Google ads in general is that Google is
00:02:27 00:02:31 a data based platform and it requires
00:02:29 00:02:33 the data that it gets from the campaigns
00:02:31 00:02:35 in order to optimize and start getting
00:02:33 00:02:37 you better and better results it's not
00:02:35 00:02:39 simply like Facebook where you supplied
00:02:37 00:02:40 the campaign with one specific audience
00:02:39 00:02:42 and then the next day you'll know
00:02:40 00:02:43 whether that product is selling or not
00:02:42 00:02:45 with Google
00:02:43 00:02:47 Google is actually constantly trying to
00:02:45 00:02:49 figure out who your audience is because
00:02:47 00:02:51 again you're not supplying any type of
00:02:49 00:02:53 audience to the campaign so because of
00:02:51 00:02:55 this it's so important for Google to be
00:02:53 00:02:57 able to crawl through your websites
00:02:55 00:02:59 perfectly and be able to find out
00:02:57 00:03:01 exactly what your specific products are
00:02:59 00:03:02 through the SEO optimized keywords so
00:03:01 00:03:04 they can actually go out and get your
00:03:02 00:03:05 results and then track those result and
00:03:04 00:03:07 that's one thing just setting up a
00:03:05 00:03:09 website properly maybe you followed my
00:03:07 00:03:12 SEO optimization tutorial are my Google
00:03:09 00:03:13 Ad tutorial and set that up but that is
00:03:12 00:03:15 only part of the game the rest of the
00:03:13 00:03:17 game actually comes from making sure
00:03:15 00:03:19 that that data is getting accurately
00:03:17 00:03:22 tracked by Google so that Google can
00:03:19 00:03:23 then use that data itself to optimize
00:03:22 00:03:25 one other thing people kind of fail to
00:03:23 00:03:28 realize about Google is that Google is a
00:03:25 00:03:30 very very smart platform its algorithm
00:03:28 00:03:32 has been running for years and years so
00:03:30 00:03:34 it has acquired a lot of data it knows
00:03:32 00:03:36 exactly what your product is and can
00:03:34 00:03:37 help you get more results if you just
00:03:36 00:03:39 make sure that number one your website
00:03:37 00:03:41 is properly linked with your Google Ads
00:03:39 00:03:43 account number two your tracking code is
00:03:41 00:03:45 working properly but that's definitely
00:03:43 00:03:47 one specific mistake which I personally
00:03:45 00:03:49 made and it cost me a lot of money in
00:03:47 00:03:50 the beginning because I was just running
00:03:49 00:03:52 campaigns mindlessly without really
00:03:50 00:03:54 knowing if anything was working to only
00:03:52 00:03:56 find out later on that I was not getting
00:03:54 00:03:58 results because my tracking was not set
00:03:56 00:03:59 up properly but be sure that your
00:03:58 00:04:01 tracking is set up properly and again I
00:03:59 00:04:03 have videos on this you can check out on
00:04:01 00:04:06 my channel but let's move on to mistake
00:04:03 00:04:08 number two and that is starting testing
00:04:06 00:04:10 campaigns at massive bids and thinking
00:04:08 00:04:12 that higher bids actually equals more
00:04:10 00:04:14 sales now I was actually just recently
00:04:12 00:04:16 asked this question by a beginner who
00:04:14 00:04:18 was just looking to get started with
00:04:16 00:04:20 Google Ads and they thought that if you
00:04:18 00:04:21 have a high bid or a high budget you
00:04:20 00:04:23 will automatikally start getting more
00:04:21 00:04:25 sales well if you personally thought
00:04:23 00:04:27 this as well in the beginning don't
00:04:25 00:04:29 this was something I thought as well and
00:04:27 00:04:31 this actually has proven to be wrong
00:04:29 00:04:33 time and time again in the past two
00:04:31 00:04:34 years that I've been on Google and to
00:04:33 00:04:37 kind of illustrate more into this
00:04:34 00:04:38 specific topic as to why just having a
00:04:37 00:04:41 massive bed doesn't necessarily work I
00:04:38 00:04:43 have pulled up a specific curved image
00:04:41 00:04:45 for you guys and this is the shopping
00:04:43 00:04:47 efficiency curve now if you look at the
00:04:45 00:04:49 y-axis right here this vertikal line
00:04:47 00:04:51 it's the revenue line and this
00:04:49 00:04:52 horizontal axis is actually the budget
00:04:51 00:04:55 line so if you see in the green it says
00:04:52 00:04:57 bidding bandwidth and in here in the red
00:04:55 00:04:59 it says over bidding so this bidding
00:04:57 00:05:00 bandwidth meaning this green section
00:04:59 00:05:02 right here is specifically the section
00:05:00 00:05:04 where you want to be bidding in and this
00:05:02 00:05:06 green section can be different for your
00:05:04 00:05:08 campaigns and mine and every ad account
00:05:06 00:05:10 is different so this specific bandwidth
00:05:08 00:05:12 can be different simply because you have
00:05:10 00:05:14 a lot of different products compared to
00:05:12 00:05:17 what I have those prizes are different
00:05:14 00:05:19 etc but in general every ad account has
00:05:17 00:05:20 the specific bandwidth now you kind of
00:05:19 00:05:23 want to be in the middle of the specific
00:05:20 00:05:24 bandwidth simply because if you start
00:05:23 00:05:26 over bidding you're gonna start getting
00:05:24 00:05:27 marginal improvements in your results
00:05:26 00:05:30 but you're gonna be spending more and
00:05:27 00:05:31 more money unnecessarily and if you bit
00:05:30 00:05:33 too low you're gonna be getting barely
00:05:31 00:05:35 any results and finding this middle area
00:05:33 00:05:37 is kind of like a play where you just
00:05:35 00:05:39 have to constantly tweak up and down to
00:05:37 00:05:41 really figure this section on but that
00:05:39 00:05:42 is exactly what over bidding is and that
00:05:41 00:05:44 is what you would be doing if you
00:05:42 00:05:46 started the testing campaigns add a
00:05:44 00:05:48 massive bit of above 60 cents now
00:05:46 00:05:51 normally or most dropshipping stores any
00:05:48 00:05:53 bit of above 60 cents is too much simply
00:05:51 00:05:54 because the specific products that you
00:05:53 00:05:57 have on your store could range anywhere
00:05:54 00:05:58 from $20 all the way up to a hundred and
00:05:57 00:06:00 especially if you're just like any other
00:05:58 00:06:01 drop shipper you don't really want to do
00:06:00 00:06:02 a high tiket products unless you're
00:06:01 00:06:04 selling anything above a thousand
00:06:02 00:06:06 dollars I really don't recommend that
00:06:04 00:06:08 you put the bit at anything above sixty
00:06:06 00:06:09 cents because in the end you would be
00:06:08 00:06:11 crossing this green border line over
00:06:09 00:06:12 here and you would be going into this
00:06:11 00:06:14 red section which you don't want to be
00:06:12 00:06:15 going into because that just means
00:06:14 00:06:17 you're wasting money you're barely
00:06:15 00:06:18 getting any result and in the end you're
00:06:17 00:06:21 not profitable so you're gonna stop
00:06:18 00:06:23 using Google Ads so that's one specific
00:06:21 00:06:25 mistake I was doing in the beginning and
00:06:23 00:06:27 I was simply thinking that a higher bid
00:06:25 00:06:28 equals more sales as I showed you guys
00:06:27 00:06:30 with that specific chart that is
00:06:28 00:06:32 definitely not the case but let's move
00:06:30 00:06:34 on to mistake number three and that is
00:06:32 00:06:36 stopping campaigns after getting no
00:06:34 00:06:38 results are very very inconsistent
00:06:36 00:06:40 results for a short period of time
00:06:38 00:06:42 five to seven days due to my own
00:06:40 00:06:44 emotions now when it comes to business
00:06:42 00:06:46 I've constantly come to realize that you
00:06:44 00:06:48 should not be making any specific
00:06:46 00:06:50 decisions based on how you're feeling at
00:06:48 00:06:52 that given day or just how you're
00:06:50 00:06:54 feeling in general all of your specific
00:06:52 00:06:56 decisions should be based on the
00:06:54 00:06:58 specific data that you're seeing and
00:06:56 00:06:59 this is something I really struggled
00:06:58 00:07:01 with in the beginning and I sometimes
00:06:59 00:07:02 still struggle with this today but what
00:07:01 00:07:04 I would constantly do is after five to
00:07:02 00:07:06 seven days of a specific testing
00:07:04 00:07:08 campaign not getting any results maybe
00:07:06 00:07:09 it got zero sales over that five to
00:07:08 00:07:11 seven day period
00:07:09 00:07:12 I would simply go into my Google Ads
00:07:11 00:07:14 account shut off that campaign and
00:07:12 00:07:16 restart the campaign because I thought
00:07:14 00:07:18 that maybe restarting what kind of
00:07:16 00:07:20 jump-started the campaign and make its
00:07:18 00:07:21 targeting sales and sure it did work in
00:07:20 00:07:23 the beginning but then I would
00:07:21 00:07:25 constantly be facing this same issue
00:07:23 00:07:27 over and over again and I came to
00:07:25 00:07:29 realize a lot of things during this time
00:07:27 00:07:30 period and one of the main things I
00:07:29 00:07:33 realized is that Google performs
00:07:30 00:07:35 differently on every single given date
00:07:33 00:07:36 that assembly because a lot of factors
00:07:35 00:07:38 change with Google's algorithm on a
00:07:36 00:07:40 daily basis now it's not like Facebook
00:07:38 00:07:41 where all of a sudden you're facing
00:07:40 00:07:43 these inconsistencies for no apparent
00:07:41 00:07:45 reason with Google there is always a
00:07:43 00:07:47 reason to back the specific
00:07:45 00:07:49 inconsistency or lack in sales one of
00:07:47 00:07:51 the biggest reasons could be that people
00:07:49 00:07:53 just stopped searching for the main
00:07:51 00:07:55 keyword that your product is related to
00:07:53 00:07:57 or just stop searching for your item
00:07:55 00:07:59 that you're selling in general or number
00:07:57 00:08:01 to some other competitor it came in he
00:07:59 00:08:03 started selling the same exact product
00:08:01 00:08:04 as you sell for a lower price on now
00:08:03 00:08:06 you're barely getting any clicks and
00:08:04 00:08:08 that's just going to look bad in
00:08:06 00:08:11 Google's eyes so what it happens is that
00:08:08 00:08:12 Google starts showing your campaign less
00:08:11 00:08:14 and less these two things are
00:08:12 00:08:16 specifically the most important things
00:08:14 00:08:19 that usually cost this decline in sales
00:08:16 00:08:20 or simply inconsistent results which you
00:08:19 00:08:22 want to kind of be paying attention to
00:08:20 00:08:24 especially during a period of five to
00:08:22 00:08:27 seven days now if you see this happening
00:08:24 00:08:28 on a period of 14 to 30 days then that's
00:08:27 00:08:30 a bigger problem then maybe you want to
00:08:28 00:08:32 stop that can't be indefinitely but
00:08:30 00:08:33 within a short period of time like five
00:08:32 00:08:35 to seven days it's definitely not enough
00:08:33 00:08:37 to be knowing whether the campaign is
00:08:35 00:08:39 the issue or what else is going on and
00:08:37 00:08:40 during this time period I highly
00:08:39 00:08:42 recommend that you don't make the same
00:08:40 00:08:44 mistake I did which is the shutting off
00:08:42 00:08:46 campaign after campaign after this
00:08:44 00:08:47 specific time period because of my
00:08:46 00:08:49 emotions and because I was getting
00:08:47 00:08:51 scared of losing money what the Google
00:08:49 00:08:52 you need to have a lot of patience even
00:08:51 00:08:54 more than Facebook because it
00:08:52 00:08:55 Facebook as I mentioned earlier you can
00:08:54 00:08:57 start a campaign today and by tomorrow
00:08:55 00:08:59 you'll know if it's a winner or not with
00:08:57 00:09:01 Google it can take up to several weeks
00:08:59 00:09:03 maybe even a month to know whether a
00:09:01 00:09:05 product is really a winning product or
00:09:03 00:09:06 not so that's definitely one mistake I
00:09:05 00:09:08 was doing that you may want to avoid but
00:09:06 00:09:11 let's move on to mistake number four and
00:09:08 00:09:13 that is optimizing campaigns too often
00:09:11 00:09:15 now again I always say this in my other
00:09:13 00:09:17 google apps videos but you should not be
00:09:15 00:09:18 optimizing your campaigns less than the
00:09:17 00:09:21 three to five maybe even the seven day
00:09:18 00:09:23 period because again with Google it's a
00:09:21 00:09:25 time based platform it really needs time
00:09:23 00:09:26 to kind of Gaucho the results that it's
00:09:25 00:09:28 getting based on what people are
00:09:26 00:09:30 searching in the marketplace and again
00:09:28 00:09:32 you want to understand every day
00:09:30 00:09:34 somebody else is gonna search a specific
00:09:32 00:09:35 product every day new people are gonna
00:09:34 00:09:37 come in and old people are gonna leave
00:09:35 00:09:39 the market for that given product so
00:09:37 00:09:41 even without you kind of going into the
00:09:39 00:09:43 campaign to change stuff around Google
00:09:41 00:09:45 is optimizing the campaign itself and if
00:09:43 00:09:46 you make its life difficult meaning
00:09:45 00:09:48 trying to make too many changes every
00:09:46 00:09:50 day or every other day without crossing
00:09:48 00:09:52 through two seven day period it's just
00:09:50 00:09:53 going to kind of be like you're running
00:09:52 00:09:55 around in a circle to kind of break out
00:09:53 00:09:57 of the circle and let your campaign go
00:09:55 00:09:59 towards profitability if it's not
00:09:57 00:10:01 profitable yet you need to just let it
00:09:59 00:10:03 do its own thing because again the
00:10:01 00:10:05 algorithm itself is very very smart it
00:10:03 00:10:06 knows what it's doing as long as you
00:10:05 00:10:08 provided with accurate results so that's
00:10:06 00:10:10 definitely one mistake I made a lot in
00:10:08 00:10:12 the beginning period which was just
00:10:10 00:10:14 constantly optimizing thinking I was
00:10:12 00:10:15 doing a good thing but in the end it
00:10:14 00:10:17 just came to bite me and I was not
00:10:15 00:10:19 profitable for a very long time but
00:10:17 00:10:21 let's move on to mistake number five and
00:10:19 00:10:23 that is selling specific products that
00:10:21 00:10:25 are less than $20 profit now this
00:10:23 00:10:27 specific mistake is actually a mistake I
00:10:25 00:10:28 was making up until the recent times
00:10:27 00:10:30 when it just begins to realize that
00:10:28 00:10:33 anything below $20 profit margin is not
00:10:30 00:10:35 going to give me enough profit to scale
00:10:33 00:10:37 profitably and to get enough profits to
00:10:35 00:10:39 continue running my dropshipping store
00:10:37 00:10:40 and this is another big misconception a
00:10:39 00:10:42 lot of people have and that is that if
00:10:40 00:10:44 you don't sell low tiket items then
00:10:42 00:10:46 you're not gonna really be able to sell
00:10:44 00:10:48 on Google and I could not disagree with
00:10:46 00:10:50 that more in fact nowadays I sell
00:10:48 00:10:52 anything above $200 with much more ease
00:10:50 00:10:54 compared to something that is less than
00:10:52 00:10:57 $30 or $40 and again it all comes down
00:10:54 00:10:59 to kind of SEO optimization you do how
00:10:57 00:11:00 professional your website is what you're
00:10:59 00:11:02 doing with your website in general so
00:11:00 00:11:04 you want to be focusing on those backend
00:11:02 00:11:05 things and making sure that you use
00:11:04 00:11:07 those SEO optimized keyword
00:11:05 00:11:09 so Google can actually find the right
00:11:07 00:11:11 audience which is in the buying mood but
00:11:09 00:11:12 definitely selling something below $20
00:11:11 00:11:15 profit margin is just not gonna cut it
00:11:12 00:11:16 in 2020 and onwards because as you guys
00:11:15 00:11:18 know more and more people are jumping
00:11:16 00:11:21 onto Google Ads from Facebook and this
00:11:18 00:11:22 other marketing platforms because of the
00:11:21 00:11:24 inconsistencies that are dealing with
00:11:22 00:11:26 over there so you want to kind of step
00:11:24 00:11:28 up your own game and only focus on those
00:11:26 00:11:30 products which can get you good results
00:11:28 00:11:32 consistently but let's move on to
00:11:30 00:11:34 mistake number six and that is using
00:11:32 00:11:35 different bidding strategies for each
00:11:34 00:11:37 different campaign that are launched
00:11:35 00:11:39 because they were working for somebody
00:11:37 00:11:41 else now for the longest time this was
00:11:39 00:11:43 exactly my problem and I was always
00:11:41 00:11:46 watching youtube videos from other
00:11:43 00:11:47 people launching Google campaigns and
00:11:46 00:11:49 trying out these different bidding
00:11:47 00:11:51 strategies some people would find more
00:11:49 00:11:53 success with manual CPC other with
00:11:51 00:11:55 maximize clicks and I was always getting
00:11:53 00:11:57 confusion trying to do both on all of my
00:11:55 00:11:59 decamp its meaning I would alternate
00:11:57 00:12:01 each different campaign I launched
00:11:59 00:12:03 between maximize clicks and manual CPC
00:12:01 00:12:05 well in the end I try not to be the
00:12:03 00:12:07 worst strategy because my Google Ads
00:12:05 00:12:09 account as a whole was getting very very
00:12:07 00:12:10 confused with what I was supplying it
00:12:09 00:12:12 and it was just causing me to not get
00:12:10 00:12:14 any profitable sales so that was one of
00:12:12 00:12:16 the biggest missions and that it was
00:12:14 00:12:17 just chasing after what everybody else
00:12:16 00:12:19 was doing it wasn't until i finally
00:12:17 00:12:22 decided to just focus on one specific
00:12:19 00:12:23 strategy which had gotten me results in
00:12:22 00:12:25 the past even if there were small
00:12:23 00:12:27 results and that was using just maximize
00:12:25 00:12:29 clicks until where I started to really
00:12:27 00:12:31 find a good success so here the biggest
00:12:29 00:12:32 thing you can do is just chase after
00:12:31 00:12:34 what everybody else is doing maybe you
00:12:32 00:12:36 watch my video I reckon maximize clicks
00:12:34 00:12:38 but it doesn't work for you then don't
00:12:36 00:12:40 hesitate to just try manual CPC and if
00:12:38 00:12:42 that works stik to it and don't change
00:12:40 00:12:43 it no matter what everybody else says
00:12:42 00:12:45 because again if you continuously
00:12:43 00:12:47 confuse your Google Ads account and your
00:12:45 00:12:49 Google ads campaigns by changing around
00:12:47 00:12:50 the bidding strategies it's just not
00:12:49 00:12:53 going to be working optimally and the
00:12:50 00:12:55 campaign is just going to get confused
00:12:53 00:12:56 between trying to get as many clicks for
00:12:55 00:12:58 you as possible which is what maximize
00:12:56 00:13:00 clicks does compared to just choosing a
00:12:58 00:13:02 specific type of audience from the
00:13:00 00:13:04 overall audience within the marketplace
00:13:02 00:13:06 which is what manuals CPC does so in the
00:13:04 00:13:08 end I recommend you just stik to one
00:13:06 00:13:10 try both in the beginning but just when
00:13:08 00:13:11 it comes to the results stik with the
00:13:10 00:13:13 one that is getting you the most results
00:13:11 00:13:15 but let's move on to our final and
00:13:13 00:13:17 biggest mistake that I was making and
00:13:15 00:13:18 that is focusing only on Google Shopping
00:13:17 00:13:20 campaigns
00:13:18 00:13:22 now if you don't really know how Google
00:13:20 00:13:24 ads work school ass gives you the
00:13:22 00:13:26 ability to launch shopping campaigns
00:13:24 00:13:26 search campaigns and also YouTube
00:13:26 00:13:28 campaigns
00:13:26 00:13:30 one of the biggest specific mistakes I
00:13:28 00:13:32 was making and I still sometimes make it
00:13:30 00:13:34 up to this day is just focusing on
00:13:32 00:13:36 shopping campus and not really paying
00:13:34 00:13:38 attention to maybe search campaigns or
00:13:36 00:13:39 YouTube campaigns now search campus and
00:13:38 00:13:42 YouTube campus make up a large portion
00:13:39 00:13:43 of a lot of profits for a lot of the
00:13:42 00:13:45 e-comm source out there and just
00:13:43 00:13:47 focusing on shopping campus may be one
00:13:45 00:13:48 of the biggest mistakes that you do
00:13:47 00:13:51 because again just like any other
00:13:48 00:13:53 platform you can't really be depending
00:13:51 00:13:55 on just one specific platform to get you
00:13:53 00:13:56 the results because tomorrow if Google
00:13:55 00:13:58 ads the Saks Edition completely shut up
00:13:56 00:14:01 the shopping campaigns platform and only
00:13:58 00:14:02 run search ads and YouTube ads then you
00:14:01 00:14:04 will be in a big puddle but in addition
00:14:02 00:14:06 to that a lot of people face some kinds
00:14:04 00:14:07 of inconsistencies when it comes to
00:14:06 00:14:09 Google shopping cameras just like you
00:14:07 00:14:11 would normally face with us about any
00:14:09 00:14:12 other platform so the best way to kind
00:14:11 00:14:15 of deal with that is make sure to have
00:14:12 00:14:16 campaigns running both for shopping for
00:14:15 00:14:18 search and for YouTube and this is the
00:14:16 00:14:19 kind of the best way to kind of
00:14:18 00:14:21 diversify your traffic and make sure
00:14:19 00:14:24 you're consistently getting results but
00:14:21 00:14:26 this was my entire seven mistakes list
00:14:24 00:14:27 of what I did wrong with Google ads if
00:14:26 00:14:29 you found any type of value in this
00:14:27 00:14:31 video smash the like button and smash
00:14:29 00:14:33 the subscribe button and I'll see you
00:14:31 00:14:33 guys next time

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