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7 Product Listing Ads and Google Shopping Secrets

Published on: December 5 2022 by Travis Marziani

7 Product Listing Ads and Google Shopping Secrets

7 Product Listing Ads and Google Shopping Secrets

in this video I'm gonna give you seven
Google product listing ads also known as
Google shopping ads secrets coming up
right now my name is Travis I've done
over two million dollars with e-commerce
and most of it came from Adwords and
product listing ads in fact product
listing ads has probably been in the
secret to my success with e-commerce and
that's part of the reason I compiled
this list of seven secrets for you and I
also do have a course you can click up
here and down below to find out more but
let me give you all the free great
material I have so let's go over all
seven of the secrets and then we'll go
over each one in detail
so you're number one is good images I'm
gonna give some tips specifically on how
to create high quality images that will
sell for product listing ads figure
number two is keyword rich titles for
your product listing ads secret number
three and this is the most overlooked
thing about product listing ads and it
blows my mind that so many people make
this mistake is negative keywords that
is the key to product listing ads that
nobody seems to know about so we'll tok
about in depth about that for number
three number four remarking you already
have the traffic coming to remarket
we'll tok more about that when we get
to number four number five is review and
adjust this is a necessary part of the
adwords experience you're paying for all
this data let's use this data to become
more profitable number six let's create
text adwords you're paying for all this
data once again let's use this to our
advantage list to make more money off of
it I'll tok about that for number six
finally secret number seven well you
have to wait till the end of the video
to watch this one this is the answer to
a lot of your guys's questions how can I
get more traffic to my PL A's how can I
get a cheaper bid this is probably the
most secretive of all the secrets I'm
gonna make you watch the rest of this
video but all of these are extremely
important especially number three and
number five are things that you need to
be doing and a lot of people fail
because they do not do them so let's get
started with number one good images so
what makes a good image for a product
listing ads you might be asking yourself
well there's a couple of different
things here one of it is it's gotta be
something that people want to click on
it's got to be describing the product
properly
it depends obviously on what the exact
product is but you want to show your
product maybe if it's a clothing for
instance being worn on someone we my
biggest tip for
this is search for the keyword that
you'd like your product listing ads to
come up for and then look and and see
what the other images look like you want
your image to pop you want your image to
stand out an example of this is in the
early days of product listing ads if
people were to look up blue dance pants
they'd see a bunch of black dance pants
and then my blue dance pant in the
middle there why is this well well we'll
tok more in this video about why that
is but you want to create images that
people are actually gonna click on and
buy so let me do a quick screen share to
show you some examples of good images
versus bad images for product listing
ads at the top here we see the product
listing ads and let's take a look at
good images versus bad images so
someone's searching for yellow dance
pants and you get this image this is a
pretty poor image first off the black
background is interesting because it
pops but it looks doesn't look great and
then the pants themselves don't have a
person in them it's just not a great
image and then you have this image over
here which is not even of yellow dance
pants which I don't know why it's
showing but ideally they'd want a
picture of yellow dance pants for
something related to yellow dance pants
and then these three funny enough are
all mine and pretty good you have the
white background which looks nice and
then the white background really makes
the image itself pop so if someone
searching for yellow dance pants and
they see these that are yellow
obviously yellow and they are dance
pants they're more likely to buy them so
that is good versus bad images right
there and obviously for your own product
you're gonna want to think what's gonna
look good right here type in whatever
your keyword you're going for and see
what it looks like in the middle here so
number two is keyword rich titles and
the way product listing ads work is that
Google you submit your feed to Google
and Google shows it for whatever it
wants to show it to so one of the
workarounds is including the keywords in
your title that you'd like your ad to be
shown for and a lot of people do this
very poorly I'm gonna show you an
example in just a second of some of my
product listing ads and why I insert
certain keywords into there but this is
a mistake a lot of people make is not
having the proper title or just having a
really boring title so let me show you
an example of some good product titles
for some bad product titles
looking at the titles you want to try to
put in the title whatever you're trying
to rank for so for me I'm putting yellow
as the first thing because people are
typing in yellow dance pants I want them
to show see my product a really bad
title would be the jogger what does that
even mean it's not very descriptive
we got dance pants boot pants black
large adult
it's decent but this M 2 2 2 1 5 n no
one's gonna be searching for that so
that's kind of a waste to have that in
the title so another thing I'll do is
I'll add 200 plus colors handmade in the
USA it's just like another little bit to
try to get people it'd probably be
better to do more keywords in there but
that's the difference between a good
title and a very bad title right here
secret number 3 negative keywords and
this is one of those mistakes that when
people make it it just blows my mind I
don't know why you would do that you
need to have a ton of negative keywords
in fact I have a video for you up here
on how to find negative keywords for
your product listing ads for AdWords in
general click up here to watch that but
the key is to have as many as you
possibly can I have I think four
thousand five thousand negative keywords
for my product listing ads and the
reason why is Google will show it for
whatever it thinks is relevant but do
you really want to in the way that
Google gets paid is every time someone
clicks on your ad they make money they
don't get paid when you make money so
what you want to do is you want to tell
Google hey don't show my ad if this
comes up for instance with my dance
clothing company I might show say hey
Google for blue dance pants I don't want
you to show my ad if someone types in
Amazon because if someone types in blue
dance pants Amazon they're looking to
buy from Amazon I don't want them to see
my ad because they're not gonna buy for
me and that's not always true but that's
just one example or maybe I don't want
to show my ad if they type in blue dance
pants with red stripe so I might do
stripe for instance as a negative
keyword my pants don't have any stripes
it's just solid blue dance pants so
that's an example of negative keyword
did you want to think of as many of
those as you can and there's the tools
up here in that video that I toked
about to find the negative keywords but
ad seriously a thousand two thousand
three
you can't add too many negative keywords
it's well worth your time because if you
don't add that negative keyword Google
will probably end up charging you for a
click that'll probably end up showing
your ad for something that you don't
want it to be shown for cigarette so
you've already paid so once someone's
you know clicked on your product listing
add they've come to your website you've
already paid for that click they're
probably pretty qualified they're
probably interested in buying
but what happened they get distracted
they leave your website they forget
about you you want to remarket to them
and you can do Google AdWords
remarketing display ads there's a bunch
of different things you can even do it
through product listing ads but that's a
separate more advanced topic but once
someone's already come to your website
you want to get them back there again
and again and again and remarketing is
one of the cheapest most profitable ways
to do it so don't let people fall
through your funnel you want to make
sure that they come back and again and
they remember you and they see you
everywhere that they go so secret number
four is remarket to them secret number
five and this is one of those ones that
a lot of people skip out on is review
your adwords review them and adjust them
and so what do I mean by this
specifically so what you're gonna do and
I do have a video up here on how to
review your adwords and i go into great
depth about this in the course so i
highly recommend checking out the course
links up here and down below but
basically what you're gonna do is you're
run your product listing ads for a few
months a month let's say at the
beginning maybe just a month because you
want to tighten it up as soon as
possible you run it for a month and then
you look at all the data you try to
figure out which bids you should raise
which bids you should lower which
campaigns you should turn off which can
like what new products maybe should you
add that you didn't think about
previously but also what negative
keywords should you add you'll look
through all your search queries all the
search queries that showed your ads and
try to figure out hmm do I want to be
showing my ad for this search query and
if not ad it is a negative keyword and
like I said I tok a lot more about this
in the course with much more
step-by-step you can probably figure out
some of this on your own but it's worth
getting the course or watching some of
the other videos I have to learn how to
do this properly because there really is
a science and an art to it because you
don't always know for sure if it's gonna
be maybe it's not profitable right away
so maybe you spent $20 on your product
listing ads
and maybe you spent $50 on your product
listing ads and you're not sure if you
should turn it off you haven't gotten a
single sale yet but there are some
indicators that maybe you should
continue running it for longer such as
how many pages per session are people
seeing so what that means is on average
how many pages when someone comes to
your website using that keyword are they
going to if they're only going to one or
two they're probably not that interested
that's probably a word that you should a
keyword you should turn into a negative
keyword because it's just people aren't
that interested but if they're going on
average two three or four maybe it's
just a matter of time before that
keyword becomes profitable or maybe they
you know they look up the product
listing out on their phone and then they
go to their desktop and they they end up
purchasing it on their desktop so you're
not getting credit for it even though
that ad is leading to a sale so those
are that's part of the art of it is you
do want to look at other things than
just how much money you're spending
versus how much money you're making
so that is secret number five and that's
reviewing your product listing ads
secret number six is to create text
AdWords and what do I mean by this as I
toked about in the last secret you're
gonna you have a list of all the
different search queries that people
find your ads through the ones that work
really poorly you're gonna want to turn
into negative keywords but the ones that
work really well turn them into text ads
and let me show you an example of this
right here on my screen share but the
the basics is you want to take up as
much of that front page of Google when
someone types in for instance for me
blue dance pants and that's not actually
a real keyword I would go for but let's
just say blue dance pants I want to have
the my ad in the product listing and
maybe even multiple my ads in the
product listing ad and in the text and
and then organic so pretty much no
matter what when someone searches that
keyword they're gonna end up coming to
my website like they have a huge
percentage chance of coming to my
website so let me show you an example of
that right here one example of product
listing has to do quite well from your
ivory dance shorts and you see I kind of
dominate this category over here and
then I saw that this was doing fairly
well and so I decided oh let's make a
text ad right up here and on top of that
I have this SEO so basically 90% of this
page is me so if someone types in ivory
dance shorts there's a good chance that
they're gonna click on this link up here
which is me this Matt
Alessio actually these two they're me or
one of these many product listing ads
that are all for my products so you want
to try to take over as much of this page
as possible and one of the ways to do
that is to take good converting product
listing ads and turn them into text ads
all right now for secret number seven
and as I was filming this I thought of a
bonus one so I'm gonna share the bonus
one with you right after this secret
number seven
but secret number seven is you can
create multiples so for example using my
new company performance nut butter what
I would do is I obviously create one
line in the feed for performance nut
butter and the title would be you know
performance nut butter macadamia coconut
cashew blended nut butter cool and I'd
have a basic image with a white
background of this product but then I
can create a second product that is
paleo nut butter or performance paleo
nut butter or pay a performance nut
butter paleo nut butter snack paleo
friendly whatever as the title and then
in the image it wouldn't just be this
with a white background be this with a
white background with a big stamp that
says paleo friendly so that when people
are searching in Google they would see
both products now would is that that
might not be an exact example I would do
for this product but hopefully that gets
the ideas flowing one of the things I
did with B dancewear is I didn't just
have dance pants one item I had blue
dance pants with a different blue dance
picture yellow dance pants with a
different yellow dance pants picture
when someone who clicked to them it
would when someone click on any of those
it would go back to the same product
page but it allowed me to get more
targeted traffic and it allowed me to
get some different products
quote-unquote out there with very
specific more likely to convert if
someone's looking for paleo snack and my
paleo nut butter comes up it's more
likely to convert than just a regular
white background picture of my product
because the first one has like the Paleo
certified stamp and it just it has it in
the name and all that kind of stuff so
that's secret number seven let's do
quickly a bonus secret and then I'll go
back through the list and I'll share
some other tips with you about this so
the bonus tip is do separate campaigns
for your mobile and your desktop traffic
mobile and desktop act very different
and you want to have very tight control
on it so I personally like to do one
campaign for mobile and one campaign for
desktop to different ones so that is my
bonus tip let's go over the entire list
one more time and then I'll share a
special offer with you so here we go
number one good images number two
keyword rich titles number three
negative keywords and this is a must
this is one of the biggest and easiest
things to do that's gonna make a huge
difference with your product listing ads
number four remark it remarked it to the
people retarget them show them different
display ads but remarketing is one of
the best ROI as you can do and it you
can also do it with Google Display
Network and the Facebook Ads those are
two of the more powerful ones that you
can do number 5 is review and adjust
review your product listing ads adjust
them and as I said I do have a course
that goes into depth about this number 6
create your winners create the winning
search queries and create text ads out
of them number 7 you can make multiples
of the same product for really like
niche down targeting to get specific
keywords for your to get your product to
show up for specific keywords and then
my bonus tip mobile do separate mobile
and desktop campaigns so that was a lot
of secrets but that's just the tip of
the iceberg if you're really interested
in taking it seriously I do have my
course I can click up here and down
below it is a great deal I wish when I
was starting in AdWords I would have had
a course the amount of money I saved
would have been ten times if not 20
times this course why because the way
the AdWords works and if you're new to
Adwords
you got to spend money you got to spend
money on AdWords to make money that's
the name of the game and I wish I would
have had someone to teach me some of the
tricks and tips that I know now it would
have saved me from making mistakes that
literally cost me thousands of dollars
in the early days so this course I'm
hoping to help you avoid all those
mistakes and a lot of time it'll save
you time so you don't have to try to
figure out should I do it this way or
should I do it this way the course is a
twosie it steps you through how to do
everything for both regular text ads and
product listing ads so link up here and
down below if you're not ready for the
course yet I do have my AdWords success
pack and click right here to get that
includes a checklist for starting
AdWords checklist for starting product
listing ads all of that and I do have a
bunch of free material so if you aren't
ready for the course yet you can get the
free material by clicking subscribe
down below I think it the getting the
course is one of the best investment you
can make if you're serious about AdWords
it's going to expedite your learning on
this just so much and it comes with a
free one-on-one consulting session so
subscribe get the course get the success
pack and if you have any questions leave
it in the comments down below I answer
every single one thank you so much for
watching this video and I hope you
enjoyed it