7 Secrets to Starting a Successful Online Store
Published on: December 5 2022 by Travis Marziani
7 Secrets to Starting a Successful Online Store
Table of Contents
7 Secrets to Starting a Successful Online Store
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | in this video I'm gonna give you seven |
| 00:00:01 | 00:00:06 | secrets to starting a successful online |
| 00:00:04 | 00:00:08 | store let's get into all seven of the |
| 00:00:06 | 00:00:10 | secrets right away so the first one is |
| 00:00:08 | 00:00:12 | to niche down this is the number one |
| 00:00:10 | 00:00:14 | mistake I see so many beginners make |
| 00:00:12 | 00:00:16 | I'll tok about more I'll tok about all |
| 00:00:14 | 00:00:19 | these later in this video the number one |
| 00:00:16 | 00:00:21 | niche down number to create a tribe you |
| 00:00:19 | 00:00:23 | want to create a group of people that |
| 00:00:21 | 00:00:25 | love your brand that would not mean not |
| 00:00:23 | 00:00:26 | literally die for your brand but would |
| 00:00:25 | 00:00:31 | do whatever it takes to promote your |
| 00:00:26 | 00:00:32 | brand number three influencers its 2017 |
| 00:00:31 | 00:00:33 | at the time of their recording this |
| 00:00:32 | 00:00:36 | video it's the new age |
| 00:00:33 | 00:00:38 | there's influencers on Instagram social |
| 00:00:36 | 00:00:40 | media all over the place this is the way |
| 00:00:38 | 00:00:42 | to sell products currently next up is |
| 00:00:40 | 00:00:44 | YouTube you're watching a youtube video |
| 00:00:42 | 00:00:47 | right now not only is YouTube great for |
| 00:00:44 | 00:00:49 | interesting content fun stuff but it's |
| 00:00:47 | 00:00:51 | also great for getting your brand out |
| 00:00:49 | 00:00:52 | there getting your online store and your |
| 00:00:51 | 00:00:54 | personality out there because that's |
| 00:00:52 | 00:00:55 | what people want to buy they want to buy |
| 00:00:54 | 00:00:57 | you they want to buy from your online |
| 00:00:55 | 00:00:59 | store and you're an individual they're |
| 00:00:57 | 00:01:00 | not trying to buy from this giant |
| 00:00:59 | 00:01:02 | company if they wanted to do that they'd |
| 00:01:00 | 00:01:04 | go to some other website so YouTube |
| 00:01:02 | 00:01:08 | number four number five product listing |
| 00:01:04 | 00:01:10 | ads aka Google Shopping this is the best |
| 00:01:08 | 00:01:12 | period this is the best way to spend |
| 00:01:10 | 00:01:14 | your advertising dollars in my opinion |
| 00:01:12 | 00:01:16 | Pierre I mean there may be a few small |
| 00:01:14 | 00:01:18 | little things but for scalability this |
| 00:01:16 | 00:01:20 | is the way that I get most of my traffic |
| 00:01:18 | 00:01:22 | to my website most of my sales come from |
| 00:01:20 | 00:01:24 | product listing ads highly recommend |
| 00:01:22 | 00:01:27 | this one we'll tok about more later in |
| 00:01:24 | 00:01:29 | this video number six this is the best |
| 00:01:27 | 00:01:30 | tip and since this is a YouTube video I |
| 00:01:29 | 00:01:32 | got to keep that secret so you have to |
| 00:01:30 | 00:01:35 | wait till we get to number 6 to get this |
| 00:01:32 | 00:01:37 | but this tip in my opinion is the most |
| 00:01:35 | 00:01:39 | important thing and you're currently |
| 00:01:37 | 00:01:41 | probably doing it but maybe not doing it |
| 00:01:39 | 00:01:44 | as much as you should be number seven |
| 00:01:41 | 00:01:46 | email marketing this one you're probably |
| 00:01:44 | 00:01:47 | doing to some degree you're probably not |
| 00:01:46 | 00:01:49 | doing it as well as you could be and |
| 00:01:47 | 00:01:51 | I'll give you a bunch of tips on how to |
| 00:01:49 | 00:01:54 | improve it so let's start with number |
| 00:01:51 | 00:01:56 | one niching down like i said so many |
| 00:01:54 | 00:01:58 | beginning entrepreneurs online store |
| 00:01:56 | 00:02:01 | owners everything make a mistake and |
| 00:01:58 | 00:02:03 | they don't niche down enough you really |
| 00:02:01 | 00:02:05 | want to niche it down as much as |
| 00:02:03 | 00:02:08 | possible it's not enough to say your |
| 00:02:05 | 00:02:11 | niche is women 35 to 50 that's a whole |
| 00:02:08 | 00:02:13 | broad a little bit better is saying |
| 00:02:11 | 00:02:15 | mom's 35 to 50 |
| 00:02:13 | 00:02:18 | still way too broad a little bit better |
| 00:02:15 | 00:02:21 | upper-class mom's 35 to 50 still too |
| 00:02:18 | 00:02:23 | broad you want to get so specific that |
| 00:02:21 | 00:02:25 | it's almost ridiculous I want to say |
| 00:02:23 | 00:02:28 | something like upper-class vegan yoga |
| 00:02:25 | 00:02:31 | moms 35 to 50 who buy from Lululemon who |
| 00:02:28 | 00:02:33 | own a pair of Lululemon pants that's |
| 00:02:31 | 00:02:36 | specific in fact I'd even take it one |
| 00:02:33 | 00:02:38 | step farther and create an avatar now |
| 00:02:36 | 00:02:40 | I'm not toking about that old movie I |
| 00:02:38 | 00:02:41 | guess it's not that old but that movie |
| 00:02:40 | 00:02:45 | Avatar I'm toking about create a |
| 00:02:41 | 00:02:49 | persona create a person create sue and |
| 00:02:45 | 00:02:51 | say hey sue is my ideal customer she is |
| 00:02:49 | 00:02:53 | the number one customer I'd like to have |
| 00:02:51 | 00:02:56 | in my company every time you create an |
| 00:02:53 | 00:02:58 | Instagram post a Pinterest app you think |
| 00:02:56 | 00:02:59 | about sue would sue like this and if sue |
| 00:02:58 | 00:03:01 | wouldn't like it don't do it and now you |
| 00:02:59 | 00:03:04 | can create a few different avatars you |
| 00:03:01 | 00:03:05 | can create one that represents a few |
| 00:03:04 | 00:03:07 | different types of people within your |
| 00:03:05 | 00:03:09 | brand for instance my dance clothing |
| 00:03:07 | 00:03:11 | company we have one Avatar that is a |
| 00:03:09 | 00:03:13 | dance studio owner another avatar that's |
| 00:03:11 | 00:03:15 | a dance mom and another one that would |
| 00:03:13 | 00:03:16 | be a dance teacher and all three of them |
| 00:03:15 | 00:03:19 | have slightly different personalities |
| 00:03:16 | 00:03:21 | we're trying to target each one of them |
| 00:03:19 | 00:03:23 | differently when we're doing Instagram |
| 00:03:21 | 00:03:26 | ads or Pinterest ads but creating an |
| 00:03:23 | 00:03:27 | avatar will really help your online |
| 00:03:26 | 00:03:30 | marketing methods designing your website |
| 00:03:27 | 00:03:33 | literally everything you do so the next |
| 00:03:30 | 00:03:35 | up in a related tangent is create a try |
| 00:03:33 | 00:03:37 | what you want to do and to take this |
| 00:03:35 | 00:03:39 | even a step further is create your |
| 00:03:37 | 00:03:41 | thousand true fans now this is an old |
| 00:03:39 | 00:03:44 | Kevin Kelly artikle I believe and he |
| 00:03:41 | 00:03:47 | said if you could get a thousand people |
| 00:03:44 | 00:03:48 | that just love you love your brand love |
| 00:03:47 | 00:03:51 | who you are your product whatever it is |
| 00:03:48 | 00:03:54 | and are willing to give you $100 once a |
| 00:03:51 | 00:03:55 | year just $100 and think about that |
| 00:03:54 | 00:03:57 | that's not that crazy there's people |
| 00:03:55 | 00:03:59 | that I follow that I would give $100 for |
| 00:03:57 | 00:04:00 | everything that they do so let's say |
| 00:03:59 | 00:04:03 | you've had a thousand people that would |
| 00:04:00 | 00:04:06 | each give you $100 you could easily make |
| 00:04:03 | 00:04:08 | $100,000 a year so you want to do is |
| 00:04:06 | 00:04:11 | think of who would your thousand true |
| 00:04:08 | 00:04:13 | friend fans be would they be vegan yoga |
| 00:04:11 | 00:04:16 | moms and if so keep that in the back |
| 00:04:13 | 00:04:18 | your head and what this ends up doing is |
| 00:04:16 | 00:04:20 | it ends up creating this group that |
| 00:04:18 | 00:04:23 | would literally get a tattoo of your |
| 00:04:20 | 00:04:24 | product on their shoulder now this is |
| 00:04:23 | 00:04:26 | just a temporary tattoo but this is one |
| 00:04:24 | 00:04:26 | of my companies this is performance and |
| 00:04:26 | 00:04:29 | nut butter |
| 00:04:26 | 00:04:31 | it's a company that I have we make a nut |
| 00:04:29 | 00:04:33 | butter product obviously a macadamia |
| 00:04:31 | 00:04:35 | coconut cashew nut butter product and |
| 00:04:33 | 00:04:38 | this is one of the people that I sent |
| 00:04:35 | 00:04:40 | them a free jar a long time ago and they |
| 00:04:38 | 00:04:42 | love the product so much they paid to |
| 00:04:40 | 00:04:45 | get a temporary tattoo made put on their |
| 00:04:42 | 00:04:48 | shoulder and go run a race so thank you |
| 00:04:45 | 00:04:50 | for that that was awesome |
| 00:04:48 | 00:04:52 | and like it's people like that that make |
| 00:04:50 | 00:04:54 | having a business so amazing and you |
| 00:04:52 | 00:04:57 | better bet he is at the Spartan Race |
| 00:04:54 | 00:04:58 | telling other people about performance |
| 00:04:57 | 00:05:01 | nut butter I mean if he likes it enough |
| 00:04:58 | 00:05:02 | to put a tattoo on his shoulder he likes |
| 00:05:01 | 00:05:04 | it enough to tok about it and spread |
| 00:05:02 | 00:05:06 | the message you want to get fans like |
| 00:05:04 | 00:05:08 | that so if you're interested in this |
| 00:05:06 | 00:05:10 | kind of thing I got two books to |
| 00:05:08 | 00:05:13 | recommend to you the first is primal |
| 00:05:10 | 00:05:14 | branding very important it toks a lot |
| 00:05:13 | 00:05:16 | about how you can create a brand that |
| 00:05:14 | 00:05:18 | people really want to stand behind and |
| 00:05:16 | 00:05:20 | one of the points I'll just pick out |
| 00:05:18 | 00:05:22 | from the book is you need to have an |
| 00:05:20 | 00:05:25 | us-versus-them mentality your product is |
| 00:05:22 | 00:05:27 | not for everyone in fact you want to say |
| 00:05:25 | 00:05:30 | anybody that likes this kind of a thing |
| 00:05:27 | 00:05:32 | is our enemy and that creates this |
| 00:05:30 | 00:05:34 | primal tribal nature so let me give you |
| 00:05:32 | 00:05:37 | an example of this with performance nut |
| 00:05:34 | 00:05:40 | butter if you like sugar and candy and |
| 00:05:37 | 00:05:43 | all junk food you are the enemy like you |
| 00:05:40 | 00:05:45 | get away from us it's disgusting I'm |
| 00:05:43 | 00:05:46 | sorry for anyone watching this but |
| 00:05:45 | 00:05:48 | that's the mentality of the brand is |
| 00:05:46 | 00:05:51 | we're a healthy food we're about |
| 00:05:48 | 00:05:53 | performance if you're lazy sitting on |
| 00:05:51 | 00:05:55 | the couch eating candy bars you're the |
| 00:05:53 | 00:05:58 | ops you're not one of us you need to |
| 00:05:55 | 00:06:00 | create that polarity right there that's |
| 00:05:58 | 00:06:02 | why certain presidents win and they're |
| 00:06:00 | 00:06:05 | able to they're able to polarize |
| 00:06:02 | 00:06:07 | audiences if everybody likes you then |
| 00:06:05 | 00:06:09 | nobody loves you you want to be someone |
| 00:06:07 | 00:06:11 | that someone is willing to stand on the |
| 00:06:09 | 00:06:13 | rooftops and shout about that also means |
| 00:06:11 | 00:06:14 | people are probably going to hate your |
| 00:06:13 | 00:06:16 | brand enough about that tribes is |
| 00:06:14 | 00:06:18 | another great book I'll let you read |
| 00:06:16 | 00:06:21 | both these books it's all about how to |
| 00:06:18 | 00:06:23 | create tripes obviously so the next up |
| 00:06:21 | 00:06:26 | is number three influencers and this is |
| 00:06:23 | 00:06:30 | the age of social influencers our brains |
| 00:06:26 | 00:06:32 | are wired they're wired to listen to |
| 00:06:30 | 00:06:34 | leaders that's just where humans for |
| 00:06:32 | 00:06:35 | primates that's part of what it is now |
| 00:06:34 | 00:06:38 | the interesting thing about the internet |
| 00:06:35 | 00:06:40 | is these leaders these thought leaders |
| 00:06:38 | 00:06:40 | are down on Instagram they're now on |
| 00:06:40 | 00:06:42 | |
| 00:06:40 | 00:06:44 | they're now on all these locations and |
| 00:06:42 | 00:06:47 | using influence or marketing is a great |
| 00:06:44 | 00:06:49 | way to leverage that you can either send |
| 00:06:47 | 00:06:51 | free products and ask people to post |
| 00:06:49 | 00:06:54 | about it or you can do paid influence or |
| 00:06:51 | 00:06:56 | marketing both are great options be |
| 00:06:54 | 00:06:57 | careful when paying people a lot of |
| 00:06:56 | 00:07:00 | people will try to jack up the prices |
| 00:06:57 | 00:07:01 | I'd say start off sending out free |
| 00:07:00 | 00:07:03 | products to people definitely message |
| 00:07:01 | 00:07:05 | them first and see if they're willing to |
| 00:07:03 | 00:07:08 | do a post in exchange it's a great way |
| 00:07:05 | 00:07:10 | to get the the word out there and to be |
| 00:07:08 | 00:07:12 | honest if they're not willing to do it |
| 00:07:10 | 00:07:13 | for free it might not be the best place |
| 00:07:12 | 00:07:16 | to start you can definitely make a lot |
| 00:07:13 | 00:07:18 | of money doing paid but I'd say get your |
| 00:07:16 | 00:07:21 | feet wet with just a free product next |
| 00:07:18 | 00:07:23 | up is YouTube and I think this is very |
| 00:07:21 | 00:07:25 | very powerful in fact it's so powerful |
| 00:07:23 | 00:07:28 | you're watching a YouTube video right |
| 00:07:25 | 00:07:29 | now and I'm willing to bet you trust me |
| 00:07:28 | 00:07:31 | a little bit more than if you were just |
| 00:07:29 | 00:07:33 | reading an artikle when you just read an |
| 00:07:31 | 00:07:36 | artikle there's no personality behind it |
| 00:07:33 | 00:07:39 | once again we're primates our brains are |
| 00:07:36 | 00:07:41 | wired to listen to people to listen to |
| 00:07:39 | 00:07:43 | the way they tok and say hey I trust |
| 00:07:41 | 00:07:44 | that person or I don't and there's some |
| 00:07:43 | 00:07:46 | people watching this video that don't |
| 00:07:44 | 00:07:48 | trust me but a lot of people are |
| 00:07:46 | 00:07:50 | probably realizing that I'm spending my |
| 00:07:48 | 00:07:51 | free time making free content and |
| 00:07:50 | 00:07:53 | they're going to listen to me same is |
| 00:07:51 | 00:07:56 | true for your brand your company |
| 00:07:53 | 00:07:57 | whatever your website is maybe you have |
| 00:07:56 | 00:07:58 | a website where you sell peanut butter |
| 00:07:57 | 00:08:01 | that's an example I've been using |
| 00:07:58 | 00:08:03 | recently and with your website you have |
| 00:08:01 | 00:08:05 | YouTube videos where you tok about the |
| 00:08:03 | 00:08:06 | best peanut butters and you have reviews |
| 00:08:05 | 00:08:09 | of peanut butters you're able to get |
| 00:08:06 | 00:08:11 | trust and when you say oh my gosh this |
| 00:08:09 | 00:08:14 | is the best peanut butter I've ever had |
| 00:08:11 | 00:08:15 | you guys need to buy it by the way you |
| 00:08:14 | 00:08:17 | can buy it down below here's a link |
| 00:08:15 | 00:08:19 | they're gonna buy it from you because |
| 00:08:17 | 00:08:21 | they've listened to you they like you |
| 00:08:19 | 00:08:24 | they would rather give you their money |
| 00:08:21 | 00:08:27 | than some big brands somewhere else so |
| 00:08:24 | 00:08:31 | YouTube is a great way not only to |
| 00:08:27 | 00:08:34 | create some trust but also to like build |
| 00:08:31 | 00:08:36 | a all around brand it also is a great |
| 00:08:34 | 00:08:38 | way to get content marketing it's so |
| 00:08:36 | 00:08:40 | much easier to rank a YouTube video high |
| 00:08:38 | 00:08:43 | up in YouTube than it is an artikle high |
| 00:08:40 | 00:08:46 | up in Google YouTube I believe last I |
| 00:08:43 | 00:08:48 | checked is the number two most popular |
| 00:08:46 | 00:08:50 | search engine it goes Google YouTube and |
| 00:08:48 | 00:08:53 | then Bing and you know who uses Bing |
| 00:08:50 | 00:08:54 | anymore right so more people are using |
| 00:08:53 | 00:08:55 | YouTube |
| 00:08:54 | 00:08:57 | being almost as many people are |
| 00:08:55 | 00:09:00 | searching for things on YouTube as they |
| 00:08:57 | 00:09:03 | are on Google and the interesting thing |
| 00:09:00 | 00:09:05 | is there is like one one-thousandth as |
| 00:09:03 | 00:09:06 | many YouTube videos is there our blog |
| 00:09:05 | 00:09:08 | artikles so it's so much easier to rank |
| 00:09:06 | 00:09:09 | and all you need is a halfway decent |
| 00:09:08 | 00:09:12 | camera |
| 00:09:09 | 00:09:13 | and some decent audio you don't even |
| 00:09:12 | 00:09:15 | need that you could probably just use |
| 00:09:13 | 00:09:18 | your phone not gonna belabor this point |
| 00:09:15 | 00:09:21 | too much but it builds trust and you can |
| 00:09:18 | 00:09:23 | make a statement you can also get a lot |
| 00:09:21 | 00:09:26 | of easy traffic to your website so |
| 00:09:23 | 00:09:29 | number five product listing add Google |
| 00:09:26 | 00:09:30 | Shopping ads if you have the money you |
| 00:09:29 | 00:09:33 | have a little bit of a budget to spend I |
| 00:09:30 | 00:09:35 | would start here at least at this point |
| 00:09:33 | 00:09:37 | in my life I would start here it depends |
| 00:09:35 | 00:09:40 | on what your product is but just to let |
| 00:09:37 | 00:09:41 | you know so Google Shopping is right |
| 00:09:40 | 00:09:43 | here if you search for something in |
| 00:09:41 | 00:09:44 | Google and you see all the different |
| 00:09:43 | 00:09:46 | items that come up with price tags |
| 00:09:44 | 00:09:48 | underneath that that is Google Shopping |
| 00:09:46 | 00:09:49 | and why is this so powerful you might be |
| 00:09:48 | 00:09:51 | wondering well it's so powerful because |
| 00:09:49 | 00:09:53 | it shows a picture of the item so |
| 00:09:51 | 00:09:55 | someone knows before they click what |
| 00:09:53 | 00:09:57 | they're clicking on and it shows a price |
| 00:09:55 | 00:09:59 | so once again someone knows this is |
| 00:09:57 | 00:10:01 | about how much it's gonna cost and on |
| 00:09:59 | 00:10:02 | top of that if someone's clicking on |
| 00:10:01 | 00:10:04 | that it's because they're ready to buy a |
| 00:10:02 | 00:10:06 | product or they're much more willing to |
| 00:10:04 | 00:10:09 | buy a product as opposed to a text ad |
| 00:10:06 | 00:10:11 | just a regular AdWords text ad which |
| 00:10:09 | 00:10:12 | people might be interested in more |
| 00:10:11 | 00:10:14 | information so I believe I have yellow |
| 00:10:12 | 00:10:17 | dance pants searched for right here now |
| 00:10:14 | 00:10:18 | if I do a text ad someone might just be |
| 00:10:17 | 00:10:20 | interested in learning more about what |
| 00:10:18 | 00:10:22 | types of yellow dance pants are they |
| 00:10:20 | 00:10:24 | might not have that buyer intent with a |
| 00:10:22 | 00:10:26 | product listing add there's a much |
| 00:10:24 | 00:10:28 | higher buyer intent because the price |
| 00:10:26 | 00:10:29 | because the image they picked up your |
| 00:10:28 | 00:10:32 | image out of all five of the other |
| 00:10:29 | 00:10:35 | images so product listing ads are very |
| 00:10:32 | 00:10:37 | very powerful next up and this is I |
| 00:10:35 | 00:10:39 | think the most important tip and you may |
| 00:10:37 | 00:10:41 | already know this to some degree but I |
| 00:10:39 | 00:10:44 | just want to reiterate this to you so |
| 00:10:41 | 00:10:47 | important keep learning whatever you do |
| 00:10:44 | 00:10:48 | keep learning it's this this is what's |
| 00:10:47 | 00:10:50 | going to separate you from your |
| 00:10:48 | 00:10:51 | competitors the fact that you're |
| 00:10:50 | 00:10:53 | watching this YouTube video the fact |
| 00:10:51 | 00:10:55 | that you're excited to learn about |
| 00:10:53 | 00:10:57 | e-commerce this is the difference |
| 00:10:55 | 00:10:58 | between I mean really us and the animals |
| 00:10:57 | 00:11:00 | in a lot of ways but this is the |
| 00:10:58 | 00:11:01 | difference between you and anyone else |
| 00:11:00 | 00:11:03 | out there that's not being successful if |
| 00:11:01 | 00:11:05 | you continue to watch youtube videos |
| 00:11:03 | 00:11:06 | like this you continue to read artikles |
| 00:11:05 | 00:11:08 | podcasts I do have a |
| 00:11:06 | 00:11:10 | Podcast will put the link down below |
| 00:11:08 | 00:11:12 | you're gonna learn so much more you're |
| 00:11:10 | 00:11:14 | gonna find out tips that you never would |
| 00:11:12 | 00:11:17 | have found out before you're gonna have |
| 00:11:14 | 00:11:19 | ideas and thoughts so number six this is |
| 00:11:17 | 00:11:21 | a secret that really shouldn't be a |
| 00:11:19 | 00:11:23 | secret keep learning read research |
| 00:11:21 | 00:11:25 | there's podcasts there's YouTube videos |
| 00:11:23 | 00:11:26 | there's artikles there's courses I do |
| 00:11:25 | 00:11:29 | have courses I'll put a link down below |
| 00:11:26 | 00:11:31 | and up here I have a starter course and |
| 00:11:29 | 00:11:34 | a Facebook Ads course currently whatever |
| 00:11:31 | 00:11:35 | you do paying for knowledge is probably |
| 00:11:34 | 00:11:37 | the best ROI on your money when you |
| 00:11:35 | 00:11:39 | spend a dollar on knowledge you'll |
| 00:11:37 | 00:11:41 | easily get back 10 $100 so anyways |
| 00:11:39 | 00:11:43 | number six keep learning number seven |
| 00:11:41 | 00:11:46 | email marketing and you're probably |
| 00:11:43 | 00:11:48 | doing email marketing wrong at least to |
| 00:11:46 | 00:11:51 | some degree so let me give you some tips |
| 00:11:48 | 00:11:53 | really quickly number one you should be |
| 00:11:51 | 00:11:55 | segmenting your list and you know what |
| 00:11:53 | 00:11:57 | it's really easy to say this I know it's |
| 00:11:55 | 00:11:59 | hard to do it I've only recently started |
| 00:11:57 | 00:12:01 | doing it and it's already paid off and |
| 00:11:59 | 00:12:03 | very happy I'm doing it so here's some |
| 00:12:01 | 00:12:06 | segments new emails so anytime someone |
| 00:12:03 | 00:12:07 | signs up for your lead magnet or signs |
| 00:12:06 | 00:12:09 | up on your website but hasn't purchased |
| 00:12:07 | 00:12:12 | yet you put them in one bucket and the |
| 00:12:09 | 00:12:13 | goal of that bucket is to sell them so |
| 00:12:12 | 00:12:16 | maybe you have a discount ladder maybe |
| 00:12:13 | 00:12:18 | you say hey I saw you just signed up |
| 00:12:16 | 00:12:21 | here is your free DIY guide or here's |
| 00:12:18 | 00:12:23 | your free checklist then you wait a few |
| 00:12:21 | 00:12:24 | days let them know about your products |
| 00:12:23 | 00:12:26 | and then you say hey here's a 10% off |
| 00:12:24 | 00:12:28 | coupon if they don't buy that maybe you |
| 00:12:26 | 00:12:30 | wait a few days tell them here's a 15% |
| 00:12:28 | 00:12:32 | off coupon wait a few days and if they |
| 00:12:30 | 00:12:34 | still don't buy maybe you stop there or |
| 00:12:32 | 00:12:36 | you send them a 20% off coupon if they |
| 00:12:34 | 00:12:38 | still haven't purchased anything you |
| 00:12:36 | 00:12:39 | walk away but this will get some people |
| 00:12:38 | 00:12:41 | that are unfamiliar with your brand |
| 00:12:39 | 00:12:44 | purchasing from you and making them into |
| 00:12:41 | 00:12:46 | customers which is the second bucket so |
| 00:12:44 | 00:12:48 | this is someone that's purchased from |
| 00:12:46 | 00:12:50 | you but maybe hasn't we're done a repeat |
| 00:12:48 | 00:12:51 | purchase yet you want to treat them |
| 00:12:50 | 00:12:53 | different they're already know about |
| 00:12:51 | 00:12:54 | your brand they're already well aware of |
| 00:12:53 | 00:12:57 | what your company stands for they like |
| 00:12:54 | 00:12:58 | your product hopefully and the key is |
| 00:12:57 | 00:13:01 | trying to get them to come back and |
| 00:12:58 | 00:13:03 | reorder it's so much easier to get a |
| 00:13:01 | 00:13:04 | customer to come back and reorder than |
| 00:13:03 | 00:13:06 | it is to get someone you've never |
| 00:13:04 | 00:13:08 | purchased from you before to try to |
| 00:13:06 | 00:13:10 | place an order that's scary |
| 00:13:08 | 00:13:12 | people don't like scary situations and |
| 00:13:10 | 00:13:14 | buying and putting your credit card |
| 00:13:12 | 00:13:16 | online is a little bit scary once |
| 00:13:14 | 00:13:18 | someone's already jumped off that cliff |
| 00:13:16 | 00:13:20 | once and they know that it's safe |
| 00:13:18 | 00:13:22 | they're more likely to do it again there |
| 00:13:20 | 00:13:25 | realize oh this is a good experience the |
| 00:13:22 | 00:13:26 | last segment we had is VIPs these are |
| 00:13:25 | 00:13:29 | people that either spent a lot of money |
| 00:13:26 | 00:13:32 | with your company or they make repeat |
| 00:13:29 | 00:13:33 | after repeat purchase so you want to |
| 00:13:32 | 00:13:37 | treat them different if maybe they spent |
| 00:13:33 | 00:13:38 | $250 last time with you you want to send |
| 00:13:37 | 00:13:40 | them special emails you want to reach |
| 00:13:38 | 00:13:41 | out and say hey you haven't purchased |
| 00:13:40 | 00:13:44 | again in three months or six months |
| 00:13:41 | 00:13:45 | whatever your buying cycle is what can |
| 00:13:44 | 00:13:47 | we do to get you back in here maybe send |
| 00:13:45 | 00:13:49 | them coupons maybe it's just sending |
| 00:13:47 | 00:13:52 | them a handwritten letter or a |
| 00:13:49 | 00:13:54 | handwritten email the next thing I want |
| 00:13:52 | 00:13:56 | to tok about here is abandoned cart a |
| 00:13:54 | 00:13:58 | lot of people don't do this very simple |
| 00:13:56 | 00:14:00 | when someone goes to your website and |
| 00:13:58 | 00:14:01 | they start to purchase and they get |
| 00:14:00 | 00:14:03 | distracted but maybe they have a phone |
| 00:14:01 | 00:14:05 | call or one of a hundred things send |
| 00:14:03 | 00:14:06 | them abandoned cart email and you can |
| 00:14:05 | 00:14:08 | send them just one email saying hey by |
| 00:14:06 | 00:14:09 | the way I saw that you forgot this or |
| 00:14:08 | 00:14:11 | you could send them a coupon a lot of |
| 00:14:09 | 00:14:12 | people will send abandoned cart email |
| 00:14:11 | 00:14:14 | just saying hey I know you forgot about |
| 00:14:12 | 00:14:16 | this maybe you should come back and then |
| 00:14:14 | 00:14:18 | if they still haven't purchased the next |
| 00:14:16 | 00:14:20 | day doing a five or ten percent off |
| 00:14:18 | 00:14:23 | coupon and so on and so on until they |
| 00:14:20 | 00:14:26 | finally purchased so that is all seven |
| 00:14:23 | 00:14:27 | of my tips right there make sure if you |
| 00:14:26 | 00:14:30 | haven't yet you get the online store |
| 00:14:27 | 00:14:33 | success pack which includes 50 marketing |
| 00:14:30 | 00:14:35 | ideas and a checklist for starting your |
| 00:14:33 | 00:14:37 | online business a bunch of really cool |
| 00:14:35 | 00:14:38 | stuff in there on top of that if you |
| 00:14:37 | 00:14:41 | haven't yet click that subscribe button |
| 00:14:38 | 00:14:42 | down below I have a ton more videos like |
| 00:14:41 | 00:14:43 | this already and a ton more coming out |
| 00:14:42 | 00:14:45 | that you'll get for free just by |
| 00:14:43 | 00:14:47 | clicking subscribed right here in |
| 00:14:45 | 00:14:49 | YouTube if you have any questions any |
| 00:14:47 | 00:14:51 | comments anything I can help you out |
| 00:14:49 | 00:14:53 | with I literally answer you can look I |
| 00:14:51 | 00:14:55 | literally answer every single comment on |
| 00:14:53 | 00:14:57 | YouTube so if you have any questions put |
| 00:14:55 | 00:14:59 | it down below and have a special little |
| 00:14:57 | 00:15:01 | bonus here like this video I usually |
| 00:14:59 | 00:15:03 | don't ask for likes but please like this |
| 00:15:01 | 00:15:05 | video once it reaches 250 likes I'll do |
| 00:15:03 | 00:15:07 | part two and I have some really cool |
| 00:15:05 | 00:15:09 | ecommerce secrets that I want I can't |
| 00:15:07 | 00:15:11 | wait till part two so like this video |
| 00:15:09 | 00:15:15 | and thank you so much for watching this |
| 00:15:11 | 00:15:15 | I hope this was helpful how a great day |
