7 Ways To BEAT The Google Ads Algorithm (Shopify) | How To Get More Sales

Published on: December 6 2022 by Shri Kanase

Google Ads is an essential tool for Shopify store owners to attract more customers and generate sales. However, with the constantly evolving algorithm, it can be challenging to stay on top of the game. In this article, we'll share seven tips to help you beat the Google Ads algorithm and get more sales for your Shopify store.

1. Use long-tail keywords:

Long-tail keywords are more specific phrases that people use to search for products or services. Using these keywords in your ads can help you reach the right audience and increase the chances of conversion.

2. Optimize your landing page:

Your landing page is where your customers will end up after clicking on your ad. Make sure it's optimized for conversions by having a clear call-to-action, relevant content, and a fast loading speed.

3. Use ad extensions:

Ad extensions are additional pieces of information that can appear in your ads, such as phone numbers, addresses, or reviews. Using ad extensions can make your ad more attractive and increase the chances of clicks and conversions.

4. Test different ad formats:

Google Ads offers various ad formats, including text, image, and video ads. Test different formats to see which one works best for your audience and product.

5. Use remarketing:

Remarketing allows you to show ads to people who have already visited your website or interacted with your brand. This can be a powerful tool to re-engage with potential customers and increase sales.

6. Set up conversion tracking:

Conversion tracking allows you to measure the effectiveness of your ads and see which ones are generating sales. Make sure to set up conversion tracking correctly to optimize your ad campaigns.

7. Keep an eye on your metrics:

Regularly monitor your ad metrics, such as click-through rates, cost-per-click, and conversion rates. Use this data to optimize your ads and improve your ROI.

By using these seven tips, you can beat the Google Ads algorithm and get more sales for your Shopify store. Remember to use long-tail keywords, optimize your landing page, use ad extensions, test different ad formats, use remarketing, set up conversion tracking, and keep an eye on your metrics. With the right strategy and approach, you can achieve success with Google Ads and take your Shopify store to the next level.

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Seven Revolutionary Ways to Beat the Google Ads Algorithm and Improve Your Sales

Many ecommerce store owners struggle with getting consistent results from their Google Ads campaigns. However, by simplifying their approach and utilizing specific strategies, they can not only beat the algorithm, but also improve their sales.

1. Use the Audiences Section of Your Campaigns:

By adding different audiences to your campaigns, you can bypass the warm-up period that new campaigns typically go through. This speeds up the data optimization process and allows the algorithm to work more efficiently.

2. Import Audiences from Google Analytics:

By importing audiences directly from Google Analytics to Google Ads, you can utilize data that you already have on your store. This bypasses the delay in getting audiences on a new Google Ads account.

3. Launch a SKAG Campaign:

A Single Keyword Ad Group (SKAG) campaign can gather data quickly and effectively. This allows for more efficient optimization and speeds up the process for launching Shopping campaigns.

4. Connect Your Google Analytics Account to Google Ads:

By establishing a connection between Google Analytics and Google Ads, you can use the data from Analytics to improve your Ads campaigns. This creates a more powerful algorithm and can improve your overall results.

5. Use Negative Keywords:

Negative keywords can eliminate irrelevant search

7 Ways To BEAT The Google Ads Algorithm (Shopify) | How To Get More Sales

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