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8 Essential Typography Tips for Your Business Visuals

Published on: November 22 2022 by LYFE Marketing

8 Essential Typography Tips for Your Business Visuals

8 Essential Typography Tips for Your Business Visuals

startTime durationTime text
00:00:00 00:00:04 it's no secret humans are attracted to
00:00:02 00:00:06 aesthetik things this affinity for
00:00:04 00:00:08 beauty can be used to your advantage
00:00:06 00:00:09 when creating your business graphics and
00:00:08 00:00:11 in today's video we're going to give you
00:00:09 00:00:13 tips on the beautiful art that is
00:00:11 00:00:15 typography and how to use it to grab
00:00:13 00:00:15 people's attention with your digital
00:00:15 00:00:17 marketing graphics
00:00:17 00:00:20 [Applause]
00:00:20 00:00:23 welcome back to the channel this is
00:00:22 00:00:25 jelly from life marketing and we are a
00:00:23 00:00:27 digital marketing agency dedicated to
00:00:25 00:00:29 helping small businesses grow before we
00:00:27 00:00:30 get started this is your reminder to
00:00:29 00:00:32 subscribe to our channel and if you
00:00:30 00:00:35 aren't already hit that notification
00:00:32 00:00:37 bell icon to get notified as we upload
00:00:35 00:00:39 our business growing videos topography
00:00:37 00:00:41 is the strategic arrangement of text in
00:00:39 00:00:43 order to make written language readable
00:00:41 00:00:45 and visually attractive it's an
00:00:43 00:00:46 essential part of visual marketing as
00:00:45 00:00:48 text is an important means of
00:00:46 00:00:50 communicating what you're selling or
00:00:48 00:00:51 what you offer keeping in mind how
00:00:50 00:00:53 important it is these are eight
00:00:51 00:00:56 essential topography tips number one
00:00:53 00:00:58 adjust your kerning and text size so
00:00:56 00:00:59 that your graphic is readable kerning is
00:00:58 00:01:02 the space between letters in a piece of
00:00:59 00:01:04 text this along with proper text sizing
00:01:02 00:01:06 can easily determine how well your
00:01:04 00:01:08 graphics wording can be read keeping in
00:01:06 00:01:09 mind that most digital media is consumed
00:01:08 00:01:11 through mobile devices be sure you're
00:01:09 00:01:13 giving enough space between letters to
00:01:11 00:01:15 be easily read from even small screens
00:01:13 00:01:18 number two is matching complementing
00:01:15 00:01:20 typefaces a typeface is a collection of
00:01:18 00:01:22 fonts while a font refers to specific
00:01:20 00:01:24 style or weight within a typeface family
00:01:22 00:01:27 like how some typefaces have bold
00:01:24 00:01:30 semibold light and italic versions there
00:01:27 00:01:32 are multiple typefaces sans-serif serif
00:01:30 00:01:34 script decorative among other
00:01:32 00:01:37 sub-variants matching different typeface
00:01:34 00:01:39 variants can be a great way to contrast
00:01:37 00:01:41 them but be careful not to use more than
00:01:39 00:01:43 a combination of two typefaces per
00:01:41 00:01:45 graphic that way you're not introducing
00:01:43 00:01:47 too many different visual forms of text
00:01:45 00:01:50 but have just enough variety to add more
00:01:47 00:01:51 depth into your topography creating more
00:01:50 00:01:54 interesting visual experience for your
00:01:51 00:01:56 audience number three keep a library of
00:01:54 00:01:59 great fonts there are great fonts okay
00:01:56 00:02:00 fonts and there are some truly terrible
00:01:59 00:02:02 fonts out there in this great big world
00:02:00 00:02:04 and keeping a library of fonts and font
00:02:02 00:02:06 combinations that you like will help you
00:02:04 00:02:08 streamline your design process so that
00:02:06 00:02:10 you have an easy access to the right
00:02:08 00:02:12 font families for different types of
00:02:10 00:02:14 graphics there's a bunch of great font
00:02:12 00:02:16 sites to purchase paid fonts from but
00:02:14 00:02:18 sites like google fonts are great for
00:02:16 00:02:20 getting different types of typefaces and
00:02:18 00:02:22 all of the typefaces and all fonts
00:02:20 00:02:24 listed in their directory are open
00:02:22 00:02:26 source meaning that you can use them in
00:02:24 00:02:28 any non-commercial or commercial
00:02:26 00:02:31 projects number four use script and
00:02:28 00:02:33 decorative fonts only in short texts if
00:02:31 00:02:35 you're making graphics that feature
00:02:33 00:02:38 longer forms of text like a review a
00:02:35 00:02:41 code or infographics do not i repeat do
00:02:38 00:02:43 not use script or decorative fonts on
00:02:41 00:02:44 the long form text this will make it
00:02:43 00:02:46 extremely hard to read for the viewer
00:02:44 00:02:48 and will ultimately cause them to skip
00:02:46 00:02:50 reading through the graphic entirely
00:02:48 00:02:52 simplicity is the key in visual design
00:02:50 00:02:55 and stiking to serif or sensor fonts
00:02:52 00:02:56 for longer texts on graphics will make
00:02:55 00:02:58 it easy for your audience to read
00:02:56 00:03:00 through your image number five add
00:02:58 00:03:02 textures simplicity is the number one
00:03:00 00:03:03 priority for visual design but there are
00:03:02 00:03:06 times when you'll want to make
00:03:03 00:03:08 exceptions to that rule every now and
00:03:06 00:03:09 then adding textures or extra features
00:03:08 00:03:11 to your text can dramatikally improve
00:03:09 00:03:13 the visual impact it gives to your
00:03:11 00:03:15 audience so you can save this for
00:03:13 00:03:17 special events sales or seasonal
00:03:15 00:03:19 graphics and if you do decide to add
00:03:17 00:03:21 more character to your font to balance
00:03:19 00:03:23 that out by minimizing the decorative
00:03:21 00:03:26 elements and textures in the background
00:03:23 00:03:27 and the rest of your composition hello
00:03:26 00:03:29 we just helped a small business make
00:03:27 00:03:31 over 1.5 million dollars through
00:03:29 00:03:33 facebook advertising after managing
00:03:31 00:03:34 millions of dollars of ad spent for
00:03:33 00:03:36 thousands of small businesses and
00:03:34 00:03:37 creating thousands of social posts to
00:03:36 00:03:39 help businesses connect with their
00:03:37 00:03:41 customers we know how to get results and
00:03:39 00:03:42 we want to help small businesses get
00:03:41 00:03:44 results too so we've decided to give
00:03:42 00:03:47 away our knowledge learning experiences
00:03:44 00:03:48 resources tools and feedback to help you
00:03:47 00:03:50 achieve results for your digital
00:03:48 00:03:52 marketing efforts if you want to learn
00:03:50 00:03:53 the blueprint for success the best
00:03:52 00:03:55 practikes from some of the fastest
00:03:53 00:03:56 growing companies in the world get
00:03:55 00:03:58 access to all the tools you'll need and
00:03:56 00:04:00 get live expert guidance from yours
00:03:58 00:04:02 truly stop what you're doing and sign up
00:04:00 00:04:04 for our coaching program today number
00:04:02 00:04:06 six practike typographic hierarchy
00:04:04 00:04:08 typographic hierarchy is a system of
00:04:06 00:04:10 organizing text that establishes the
00:04:08 00:04:13 order of importance within the graphic
00:04:10 00:04:14 creating a visual flow or path for the
00:04:13 00:04:17 eyes when they navigate through your
00:04:14 00:04:18 image a headline is usually at the very
00:04:17 00:04:21 top of all text in a graphic and it's
00:04:18 00:04:23 usually not very long and its purpose is
00:04:21 00:04:25 to catch the viewer's attention it is
00:04:23 00:04:27 then followed by a subheading that has
00:04:25 00:04:29 more information which in turn is
00:04:27 00:04:31 followed by a full paragraph copy that
00:04:29 00:04:33 contains more details depending on the
00:04:31 00:04:35 graphic you're making you may omit
00:04:33 00:04:37 different parts of this hierarchy ads
00:04:35 00:04:39 for example don't usually have a full
00:04:37 00:04:41 paragraph of copy and instead have just
00:04:39 00:04:43 a headline and in some cases have a
00:04:41 00:04:45 subheading and a call to action button
00:04:43 00:04:47 sometimes you may just want a headline
00:04:45 00:04:49 as a message in a social media graphic
00:04:47 00:04:51 regardless of the graphic you're making
00:04:49 00:04:53 remember that your text must always be
00:04:51 00:04:55 in proper order of importance and there
00:04:53 00:04:58 should visibly be a difference in text
00:04:55 00:04:59 size and optionally text weight between
00:04:58 00:05:02 the different parts of the typographic
00:04:59 00:05:04 hierarchy number seven do not combine
00:05:02 00:05:06 multiple alignment setups this may seem
00:05:04 00:05:08 simple yet it makes such a huge
00:05:06 00:05:10 difference in the uniformity of your
00:05:08 00:05:13 graphic center aligned right or aligned
00:05:10 00:05:15 left you pick one alignment of text and
00:05:13 00:05:17 follow that through the entire graphic
00:05:15 00:05:19 do not mix and match don't leave a
00:05:17 00:05:21 headline centered and place a short
00:05:19 00:05:23 paragraph under it aligned to the left
00:05:21 00:05:25 it disrupts the visual flow of the image
00:05:23 00:05:27 and will make it look less put together
00:05:25 00:05:30 and number eight use complementing
00:05:27 00:05:31 colors this goes without saying but no
00:05:30 00:05:33 matter how great your chosen font or
00:05:31 00:05:35 fonts are you will never be able to
00:05:33 00:05:37 present it in its full glory with colors
00:05:35 00:05:39 that clash and don't go with your
00:05:37 00:05:41 topography be sure you're using colors
00:05:39 00:05:43 or color combinations that complement
00:05:41 00:05:46 your font and look great combined sites
00:05:43 00:05:47 like coolers or color hunt are great for
00:05:46 00:05:49 this as it gives you different
00:05:47 00:05:51 complementing color combinations to use
00:05:49 00:05:53 for your topography and other graphic
00:05:51 00:05:55 projects also try not to use any more
00:05:53 00:05:57 than two colors for text on a single
00:05:55 00:05:59 graphic there will be times when you'll
00:05:57 00:06:02 have to make exceptions to this rule but
00:05:59 00:06:04 in general one to two font colors that
00:06:02 00:06:06 is it that is your safe zone and that is
00:06:04 00:06:08 it for today's topography tips with
00:06:06 00:06:09 these in mind you're on your way to make
00:06:08 00:06:12 better topography for your business
00:06:09 00:06:13 graphics do you have typography tips
00:06:12 00:06:15 you'd like to share let us know in the
00:06:13 00:06:17 comments down below that's all for today
00:06:15 00:06:18 please give this video a thumbs up if
00:06:17 00:06:20 you enjoyed it and be sure to subscribe
00:06:18 00:06:22 to our channel for more essential
00:06:20 00:06:24 digital marketing guides this is jelly
00:06:22 00:06:26 from life marketing and i'll see you in
00:06:24 00:06:26 the next one

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