8 Essential Typography Tips for Your Business Visuals
Published on: November 22 2022 by LYFE Marketing
8 Essential Typography Tips for Your Business Visuals
Table of Contents About 8 Essential Typography Tips for Your Business Visuals
8 Essential Typography Tips for Your Business Visuals
startTime | durationTime | text |
00:00:00 | 00:00:04 | it's no secret humans are attracted to |
00:00:02 | 00:00:06 | aesthetik things this affinity for |
00:00:04 | 00:00:08 | beauty can be used to your advantage |
00:00:06 | 00:00:09 | when creating your business graphics and |
00:00:08 | 00:00:11 | in today's video we're going to give you |
00:00:09 | 00:00:13 | tips on the beautiful art that is |
00:00:11 | 00:00:15 | typography and how to use it to grab |
00:00:13 | 00:00:15 | people's attention with your digital |
00:00:15 | 00:00:17 | marketing graphics |
00:00:17 | 00:00:20 | [Applause] |
00:00:20 | 00:00:23 | welcome back to the channel this is |
00:00:22 | 00:00:25 | jelly from life marketing and we are a |
00:00:23 | 00:00:27 | digital marketing agency dedicated to |
00:00:25 | 00:00:29 | helping small businesses grow before we |
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00:00:35 | 00:00:39 | our business growing videos topography |
00:00:37 | 00:00:41 | is the strategic arrangement of text in |
00:00:39 | 00:00:43 | order to make written language readable |
00:00:41 | 00:00:45 | and visually attractive it's an |
00:00:43 | 00:00:46 | essential part of visual marketing as |
00:00:45 | 00:00:48 | text is an important means of |
00:00:46 | 00:00:50 | communicating what you're selling or |
00:00:48 | 00:00:51 | what you offer keeping in mind how |
00:00:50 | 00:00:53 | important it is these are eight |
00:00:51 | 00:00:56 | essential topography tips number one |
00:00:53 | 00:00:58 | adjust your kerning and text size so |
00:00:56 | 00:00:59 | that your graphic is readable kerning is |
00:00:58 | 00:01:02 | the space between letters in a piece of |
00:00:59 | 00:01:04 | text this along with proper text sizing |
00:01:02 | 00:01:06 | can easily determine how well your |
00:01:04 | 00:01:08 | graphics wording can be read keeping in |
00:01:06 | 00:01:09 | mind that most digital media is consumed |
00:01:08 | 00:01:11 | through mobile devices be sure you're |
00:01:09 | 00:01:13 | giving enough space between letters to |
00:01:11 | 00:01:15 | be easily read from even small screens |
00:01:13 | 00:01:18 | number two is matching complementing |
00:01:15 | 00:01:20 | typefaces a typeface is a collection of |
00:01:18 | 00:01:22 | fonts while a font refers to specific |
00:01:20 | 00:01:24 | style or weight within a typeface family |
00:01:22 | 00:01:27 | like how some typefaces have bold |
00:01:24 | 00:01:30 | semibold light and italic versions there |
00:01:27 | 00:01:32 | are multiple typefaces sans-serif serif |
00:01:30 | 00:01:34 | script decorative among other |
00:01:32 | 00:01:37 | sub-variants matching different typeface |
00:01:34 | 00:01:39 | variants can be a great way to contrast |
00:01:37 | 00:01:41 | them but be careful not to use more than |
00:01:39 | 00:01:43 | a combination of two typefaces per |
00:01:41 | 00:01:45 | graphic that way you're not introducing |
00:01:43 | 00:01:47 | too many different visual forms of text |
00:01:45 | 00:01:50 | but have just enough variety to add more |
00:01:47 | 00:01:51 | depth into your topography creating more |
00:01:50 | 00:01:54 | interesting visual experience for your |
00:01:51 | 00:01:56 | audience number three keep a library of |
00:01:54 | 00:01:59 | great fonts there are great fonts okay |
00:01:56 | 00:02:00 | fonts and there are some truly terrible |
00:01:59 | 00:02:02 | fonts out there in this great big world |
00:02:00 | 00:02:04 | and keeping a library of fonts and font |
00:02:02 | 00:02:06 | combinations that you like will help you |
00:02:04 | 00:02:08 | streamline your design process so that |
00:02:06 | 00:02:10 | you have an easy access to the right |
00:02:08 | 00:02:12 | font families for different types of |
00:02:10 | 00:02:14 | graphics there's a bunch of great font |
00:02:12 | 00:02:16 | sites to purchase paid fonts from but |
00:02:14 | 00:02:18 | sites like google fonts are great for |
00:02:16 | 00:02:20 | getting different types of typefaces and |
00:02:18 | 00:02:22 | all of the typefaces and all fonts |
00:02:20 | 00:02:24 | listed in their directory are open |
00:02:22 | 00:02:26 | source meaning that you can use them in |
00:02:24 | 00:02:28 | any non-commercial or commercial |
00:02:26 | 00:02:31 | projects number four use script and |
00:02:28 | 00:02:33 | decorative fonts only in short texts if |
00:02:31 | 00:02:35 | you're making graphics that feature |
00:02:33 | 00:02:38 | longer forms of text like a review a |
00:02:35 | 00:02:41 | code or infographics do not i repeat do |
00:02:38 | 00:02:43 | not use script or decorative fonts on |
00:02:41 | 00:02:44 | the long form text this will make it |
00:02:43 | 00:02:46 | extremely hard to read for the viewer |
00:02:44 | 00:02:48 | and will ultimately cause them to skip |
00:02:46 | 00:02:50 | reading through the graphic entirely |
00:02:48 | 00:02:52 | simplicity is the key in visual design |
00:02:50 | 00:02:55 | and stiking to serif or sensor fonts |
00:02:52 | 00:02:56 | for longer texts on graphics will make |
00:02:55 | 00:02:58 | it easy for your audience to read |
00:02:56 | 00:03:00 | through your image number five add |
00:02:58 | 00:03:02 | textures simplicity is the number one |
00:03:00 | 00:03:03 | priority for visual design but there are |
00:03:02 | 00:03:06 | times when you'll want to make |
00:03:03 | 00:03:08 | exceptions to that rule every now and |
00:03:06 | 00:03:09 | then adding textures or extra features |
00:03:08 | 00:03:11 | to your text can dramatikally improve |
00:03:09 | 00:03:13 | the visual impact it gives to your |
00:03:11 | 00:03:15 | audience so you can save this for |
00:03:13 | 00:03:17 | special events sales or seasonal |
00:03:15 | 00:03:19 | graphics and if you do decide to add |
00:03:17 | 00:03:21 | more character to your font to balance |
00:03:19 | 00:03:23 | that out by minimizing the decorative |
00:03:21 | 00:03:26 | elements and textures in the background |
00:03:23 | 00:03:27 | and the rest of your composition hello |
00:03:26 | 00:03:29 | we just helped a small business make |
00:03:27 | 00:03:31 | over 1.5 million dollars through |
00:03:29 | 00:03:33 | facebook advertising after managing |
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00:03:33 | 00:03:36 | thousands of small businesses and |
00:03:34 | 00:03:37 | creating thousands of social posts to |
00:03:36 | 00:03:39 | help businesses connect with their |
00:03:37 | 00:03:41 | customers we know how to get results and |
00:03:39 | 00:03:42 | we want to help small businesses get |
00:03:41 | 00:03:44 | results too so we've decided to give |
00:03:42 | 00:03:47 | away our knowledge learning experiences |
00:03:44 | 00:03:48 | resources tools and feedback to help you |
00:03:47 | 00:03:50 | achieve results for your digital |
00:03:48 | 00:03:52 | marketing efforts if you want to learn |
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00:04:00 | 00:04:04 | for our coaching program today number |
00:04:02 | 00:04:06 | six practike typographic hierarchy |
00:04:04 | 00:04:08 | typographic hierarchy is a system of |
00:04:06 | 00:04:10 | organizing text that establishes the |
00:04:08 | 00:04:13 | order of importance within the graphic |
00:04:10 | 00:04:14 | creating a visual flow or path for the |
00:04:13 | 00:04:17 | eyes when they navigate through your |
00:04:14 | 00:04:18 | image a headline is usually at the very |
00:04:17 | 00:04:21 | top of all text in a graphic and it's |
00:04:18 | 00:04:23 | usually not very long and its purpose is |
00:04:21 | 00:04:25 | to catch the viewer's attention it is |
00:04:23 | 00:04:27 | then followed by a subheading that has |
00:04:25 | 00:04:29 | more information which in turn is |
00:04:27 | 00:04:31 | followed by a full paragraph copy that |
00:04:29 | 00:04:33 | contains more details depending on the |
00:04:31 | 00:04:35 | graphic you're making you may omit |
00:04:33 | 00:04:37 | different parts of this hierarchy ads |
00:04:35 | 00:04:39 | for example don't usually have a full |
00:04:37 | 00:04:41 | paragraph of copy and instead have just |
00:04:39 | 00:04:43 | a headline and in some cases have a |
00:04:41 | 00:04:45 | subheading and a call to action button |
00:04:43 | 00:04:47 | sometimes you may just want a headline |
00:04:45 | 00:04:49 | as a message in a social media graphic |
00:04:47 | 00:04:51 | regardless of the graphic you're making |
00:04:49 | 00:04:53 | remember that your text must always be |
00:04:51 | 00:04:55 | in proper order of importance and there |
00:04:53 | 00:04:58 | should visibly be a difference in text |
00:04:55 | 00:04:59 | size and optionally text weight between |
00:04:58 | 00:05:02 | the different parts of the typographic |
00:04:59 | 00:05:04 | hierarchy number seven do not combine |
00:05:02 | 00:05:06 | multiple alignment setups this may seem |
00:05:04 | 00:05:08 | simple yet it makes such a huge |
00:05:06 | 00:05:10 | difference in the uniformity of your |
00:05:08 | 00:05:13 | graphic center aligned right or aligned |
00:05:10 | 00:05:15 | left you pick one alignment of text and |
00:05:13 | 00:05:17 | follow that through the entire graphic |
00:05:15 | 00:05:19 | do not mix and match don't leave a |
00:05:17 | 00:05:21 | headline centered and place a short |
00:05:19 | 00:05:23 | paragraph under it aligned to the left |
00:05:21 | 00:05:25 | it disrupts the visual flow of the image |
00:05:23 | 00:05:27 | and will make it look less put together |
00:05:25 | 00:05:30 | and number eight use complementing |
00:05:27 | 00:05:31 | colors this goes without saying but no |
00:05:30 | 00:05:33 | matter how great your chosen font or |
00:05:31 | 00:05:35 | fonts are you will never be able to |
00:05:33 | 00:05:37 | present it in its full glory with colors |
00:05:35 | 00:05:39 | that clash and don't go with your |
00:05:37 | 00:05:41 | topography be sure you're using colors |
00:05:39 | 00:05:43 | or color combinations that complement |
00:05:41 | 00:05:46 | your font and look great combined sites |
00:05:43 | 00:05:47 | like coolers or color hunt are great for |
00:05:46 | 00:05:49 | this as it gives you different |
00:05:47 | 00:05:51 | complementing color combinations to use |
00:05:49 | 00:05:53 | for your topography and other graphic |
00:05:51 | 00:05:55 | projects also try not to use any more |
00:05:53 | 00:05:57 | than two colors for text on a single |
00:05:55 | 00:05:59 | graphic there will be times when you'll |
00:05:57 | 00:06:02 | have to make exceptions to this rule but |
00:05:59 | 00:06:04 | in general one to two font colors that |
00:06:02 | 00:06:06 | is it that is your safe zone and that is |
00:06:04 | 00:06:08 | it for today's topography tips with |
00:06:06 | 00:06:09 | these in mind you're on your way to make |
00:06:08 | 00:06:12 | better topography for your business |
00:06:09 | 00:06:13 | graphics do you have typography tips |
00:06:12 | 00:06:15 | you'd like to share let us know in the |
00:06:13 | 00:06:17 | comments down below that's all for today |
00:06:15 | 00:06:18 | please give this video a thumbs up if |
00:06:17 | 00:06:20 | you enjoyed it and be sure to subscribe |
00:06:18 | 00:06:22 | to our channel for more essential |
00:06:20 | 00:06:24 | digital marketing guides this is jelly |
00:06:22 | 00:06:26 | from life marketing and i'll see you in |
00:06:24 | 00:06:26 | the next one |
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