ads competition
Published on: January 9 2023 by pipiads
Are you struggling to compete in a cut-throat industry and looking for ways to outsmart your competitors with Google ads? In this article, we will discuss three advanced campaign strategies to help you dominate the market and steal your competitors' customers.
Strategy #1: Search Conquest
A search conquest campaign is a powerful way to target your competitors and show up in search results when potential customers search for them. However, this is an advanced campaign strategy and should only be used after you have dialed in your foundational campaigns. Here's a breakdown of what a search conquest campaign looks like:
- Bid on your competitors' names as keywords instead of just your product or service.
- Create ad groups for each competitor and use their name as the keyword.
- Understand that quality scores will be lower due to ad relevance and landing page experience.
- Offer an irresistible offer that is better than your competitor's to get potential customers to consider doing business with you instead.
Here's an example of a conquest ad by Planet Fitness targeting LA Fitness:
- The ad mentions low-cost gym memberships and does not mention LA Fitness.
- The landing page does not mention LA Fitness either.
- The goal is to offer a better deal than LA Fitness and get potential customers to consider Planet Fitness instead.
Strategy #2: Display Content Conquest
Display content conquest is another way to target your competitors and show up on websites that they advertise on. Here's how it works:
- Target websites that your competitors advertise on.
- Create ads that will display on those websites.
- Offer an irresistible offer that is better than your competitor's to get potential customers to consider doing business with you instead.
Strategy #3: Remarketing Conquest
Remarketing conquest allows you to target potential customers who have already visited your competitor's website. Here's how it works:
- Place a tracking pixel on your website.
- Target potential customers who have visited your competitor's website with ads.
- Offer an irresistible offer that is better than your competitor's to get potential customers to consider doing business with you instead.
Using these advanced campaign strategies can help you outsmart your competitors and dominate the market. However, it is important to note that these strategies should only be used after you have dialed in your foundational campaigns. Remember to offer an irresistible offer that is better than your competitor's and focus on getting potential customers to consider doing business with you instead.
Table of Contents About ads competition
- How To Spy On Your Google Ads Competition In 2023
- Microsoft Ads Competition Tab
- Murder Your Competition With Google Ads Location Targeting
- How to Spy Competition on Google & Bing Ads
- How To Outrank Your Google Ads Competition [Step by Step]
- 6 Facebook Ads Tools and Strategies to Beat Your Competition in 2022 (Spy FB Ads & Crush Them!)
How To Spy On Your Google Ads Competition In 2023
How to Spy on Your Google Ads Competition: 4 Tools You Need
Pablo Picasso once said, Good artists copy and great artists steal. This quote can be applied to many aspects of life, including Google ad campaigns. By taking what is working for your competition, such as their keywords or ads, you can get ahead of the game. In this article, we will discuss four tools that you can use to spy on your Google ads competition.
1. Know Your Competition:
Before you start spying on your competition, you need to know who they are. If you've already been running Google ad campaigns, you can go to your auction insights report to get a detailed list of your competitors. If you're a new business, do some research on Google to find out who your competitors are.
2. Ad Preview and Diagnosis Tool:
This tool is meant to see if your ads are serving, but you can also use it to see what your competitors are running on the same keywords. You can find this tool in your Google ads account under planning. Choose your location and see all the different competitors bidding on the same keywords.
3. Adbeat:
Adbeat is a tool that provides information on your competitors' display ads and the traffic they receive to their website. To use this tool, create a free account and enter your competitor's website address. You'll get an overview of their ads, channels, ad creatives, and more.
4. iSearchFrom:
iSearchFrom is a tool that allows you to perform Google searches in places you're not physically located. This tool is helpful if you're advertising in a different location than where you're physically located. You can simulate Google searches in any part of the world by specifying the country and city.
By using these tools, you can get insights into your competitors' ad strategies, and it can help you get ahead in the game. Remember, don't copy your competitors, but rather steal their ideas and make them your own. Good luck with your Google ad campaigns!
Microsoft Ads Competition Tab
Pay-per-click (PPC) campaigns require strategizing on various aspects like keywords, ad copy, and bid modifiers. However, one crucial aspect that often goes unnoticed is competition. Understanding what competitors are doing, their bidding strategies, and how aggressive they are, can help optimize PPC campaigns. Microsoft Ads' Auction Insights tool is an excellent way to get competitor data and make informed decisions.
Using Microsoft Ads' Auction Insights tool:
- Log in to your Microsoft Ads account and head to the competitions tab.
- The tool's interface has a basic layout with a chart in the middle and a data table below.
- The chart shows trending data, while the data table lists different competitors and available metrics.
- The data table can be segmented by time, device type, and other filters.
- The tool has a maximum of 17 segmentations for data.
- Analyzing competitor data over time can help identify trends in their bidding strategies.
- The tool can also provide competitor data for specific portions of the account, like search or shopping campaigns.
- Filters can help narrow down specific pieces of information.
Understanding competition and their bidding strategies is critical to optimizing PPC campaigns. Microsoft Ads' Auction Insights tool provides a comprehensive view of competitors' data and helps make informed decisions. Analyzing competitor data over time and for specific segments of the account can help identify trends and make necessary adjustments.
Murder Your Competition With Google Ads Location Targeting
Using Google Ads Location Targeting to Dominate Your Local Market
- With Google Ads location targeting, businesses can reach their desired audience in specific areas.
- In this article, we will explore the different types of location targeting and how to set them up for maximum effectiveness.
Types of Location Targeting:
- Specific location targeting: targets a country, city, region, or postal code.
- Radius targeting: sets up a perimeter around a certain address or location within a certain mile radius.
- Bulk location targeting: targets multiple ZIP codes, cities, states, or countries at once.
Setting up Location Targeting:
1. Go to the campaign tab and select the campaign where you want to set location settings.
2. Click on Locations under settings on the left-hand side.
3. Click on the blue pencil to set up target locations.
4. Choose a specific location or use radius targeting to set up a perimeter around an address.
5. Use bulk location targeting to target multiple locations at once.
6. Click on Show all areas to see all the areas you can target or exclude.
7. Choose the areas you want to target or exclude and click Save.
Setting up Excluded Locations:
1. Click on the Excluded tab next to Target.
2. Click on the blue pencil to set up excluded locations.
3. Choose the locations you want to exclude.
4. Use Show all areas to be more specific about the areas you want to exclude.
5. Click Save.
Location Settings:
1. Click on Settings above locations.
2. Scroll down to Locations and check the areas you are targeting and excluding.
3. Click on Location options for more settings.
By using Google Ads location targeting, businesses can reach their desired audience in specific areas, whether it's a city, region, or postal code. By setting up specific location targeting, radius targeting, or bulk location targeting, businesses can effectively reach their target audience. Excluding locations can also be helpful for businesses looking to avoid certain areas. With proper location settings, businesses can ensure that their ads are being seen by the right people in the right places.
How to Spy Competition on Google & Bing Ads
In this video, Yavar Khan shares tips on how to spy on your competition's ads on Google and Bing. By doing so, you can find the best ads that convert and make money. Here's what he suggests:
- Yavar Khan creates videos about affiliate marketing and making money
- The techniques he shares in this video are what super affiliates use to spy on competition
How to Spy on Competitions:
- First, go to Bing Ads and click on Tools > Ad Preview and Diagnostics and paste your search query to see your competition's ads.
- Repeat the same process on Google Ads.
- Use a website called Valentineapp to browse for ads.
- Use a paid tool called Ispionage to find out how many people are running ads, the keywords they're using, and their landing pages.
Tips:
- When spying on competition, try to make your ads 10% better.
- Ispionage is a paid tool, but you can still see ads and related keywords without buying the plugin.
- Keep your videos short, simple, and informative.
- If you liked the video, please hit the like button and subscribe.
- If you have any questions, please leave a comment.
How To Outrank Your Google Ads Competition [Step by Step]
How to Outrank Your Google Ads Competition
Have you ever searched for one of your keywords on Google and found a competitor ranked higher than you? Or worse, not even seen your own ad? In this article, we will show you how to outrank your Google Ads competition for good.
1. Prioritize Positive ROI:
Before focusing on outranking your competition, make sure you are getting a positive return on investment and can reinvest profits to scale your campaigns.
2. Analyze Competition:
To understand where you stand in relation to your competition, master the auction insights report and competitive metrics in your Google Ads account.
3. Use Auction Insights Report:
Go to the campaigns tab and click on auction insights to see how you compare to competitors bidding on the same keywords. Pay attention to impression share, top of page rate, and outranking share.
4. Focus on Impression Share:
Impression share shows the total visibility you are receiving for your keywords based on your targeting. Focus on improving this metric to maximize your ad's visibility.
By understanding your competition and prioritizing positive ROI, you can use the auction insights report and competitive metrics to outrank your Google Ads competition. Focus on improving impression share to increase your ad's visibility and drive more conversions.
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2022 (Spy FB Ads & Crush Them!)
Are you struggling to keep up with the rising cost of Facebook ads? Do you want to learn some strategies and tools that can help you do better in 2019? Look no further, as I'm here to share six effective Facebook ad techniques that you can start using right now.
Strategy #1: Spy on your competitor's ads
- Visit their Facebook page and click on the info and ads button
- Analyze their ads, campaigns, landing pages, and webinars
- Determine what's working for them and start from there
Strategy #2: Make it hard for people to spy on your ads
- Switch your page template to video template to change the layout
- People will have a hard time figuring out what ads you're running
Strategy #3: Use Big Spy to find ads related to your keywords
- Discover ads that your competitors may be running that you don't know about
Strategy #4: Utilize Facebook Audience Insights
- Learn about your target audience's interests, demographics, and behaviors
- Use this information to serve ads to the right people
Strategy #5: Check out Connectio.io to find similar interests
- Type in your target audience's demographics and interests to find related categories
Strategy #6: Remarket to your own audience
- Show video ads to people who visited your landing page but didn't complete a purchase or form
- Use the opposite pitch in your remarketing video to appeal to a different type of audience
By following these strategies and using these tools, you can optimize your Facebook ads and compete with your competitors. Don't let the rising cost of ads hold you back, start implementing these techniques today!
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