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ads for doctors

Published on: July 6 2023 by pipiads

- Discussing Google Ads and Facebook Ads for doctors

- Importance of having a marketing plan for success

- Explaining what Google Ads and Facebook Ads are

Similarities:

- Both offer instant results and advanced tracking and targeting features

- Both have a large reach of potential users

Differences:

- Google Ads target active searchers based on keywords and location, while Facebook Ads target passive users based on interests and demographics

- Google Ads format is mostly text, while Facebook Ads can include text, images, or video

- Outcome of Google Ads is usually a click, while Facebook Ads can strategize for various results

- Google Ads are more expensive than Facebook Ads due to targeting hot leads

Using Google Ads:

- Best for selling something expensive

- Cost per sale in medical industry is around $245

- Can lead to big sales and worth the investment

Using Facebook Ads:

- Great for branding and getting new patients in the door

- Offer a compelling free service to entice new patients

- Can also introduce a new product or service at a discounted price

- Can test out ideas and run AB ads to see what works

- Can work well with Google Ads by targeting the same audience through pixels

- Google Ads and Facebook Ads have similarities and differences

- Each platform can be used for different marketing objectives

- Combining both platforms can lead to even better results

- Always have a clear objective in mind when choosing a marketing tool

9 Best Facebook Ads for doctors: What is better facebook ads or google ads

As a medical practitioner, you may have questions about the effectiveness of Facebook ads in patient acquisition. In this article, we will answer those questions and explain how you can leverage Facebook ads to grow your practice.

Why Invest in Facebook Ads:

Investing in Facebook ads can help you grow your practice faster, create brand awareness, promote services and offers, increase traffic to your website, boost revenue, and help more people through your services.

Target Audience:

Targeting the right audience is essential for a successful Facebook ad campaign. Facebook offers advanced targeting options based on demographic information, interests, behavior, job titles, and more. By targeting your prospective patients based on their interests and behavior, you can convert them into actual patients.

Types of Ad Campaigns:

Facebook offers three broad categories of ad campaigns - awareness, consideration, and conversion. Each category has different types of ads that you can use for your medical practice, such as reach campaigns, traffic campaigns, engagement campaigns, lead generation campaigns, and conversions campaigns.

Google Ads vs. Facebook Ads:

Optimizing your marketing spend across the right mix of channels, such as Google and Facebook, can give you good results. Google uses knowledge graph based on what people are searching for, while Facebook shows ads to people based on their interests and demographics. Understanding these platforms can help you optimize your spend.

Bonus Tip - Remarketing:

Remarketing is a way of connecting with people who have previously interacted with your website. By installing Facebook pixel on your website, you can strategically position your Facebook ads to remind your audience to take some action, such as booking an appointment or making a purchase.

Investing in Facebook ads can help you grow your practice and reach more people. By targeting the right audience, using the right ad campaigns, and leveraging remarketing, you can increase conversions and make your ads successful.

How to Run Facebook Ads for Clinics/Hospitals/Doctors 2022? Healthcare Fb Marketing Tutorial 2022

Hello guys, this is Hadeen and welcome to Raw V13. In this video, I am going to share with you the complete Facebook Ads tutorial for medical businesses, unlike hospitals, clinics, or individual doctors or pharmacies. Let me tell you a few unique things about this tutorial; it's not just a single strategy. This is a complete game plan that teaches you how to create a strategy for your business, how to create ads for your multiple products, and how to do research. In this video, I will teach you how professional social media marketers do research and how you can do competitor research. You don't have to create your own stuff or design your own ads; you can just spy on your competitors, see their ads, get inspiration from them, and use them.

Before starting the video, make sure you have subscribed to my YouTube channel and clicked on that icon. In this article, I will summarize the video content in bullet points.

- This tutorial is for medical businesses, unlike hospitals, clinics, or individual doctors or pharmacies.

- This is a complete game plan that teaches you how to create a strategy for your business, how to create ads for your multiple products, and how to do research.

- You can spy on your competitors, see their ads, get inspiration from them, and use them.

- Before starting the tutorial, subscribe to my YouTube channel.

Prerequisite fundamentals:

- You need a Facebook or Instagram page that is well optimized with all the about info, phone numbers, websites, and all the things listed there.

- Your website and landing pages on your website need to be optimized for your ad campaigns.

- Your website should be listed on Google My Business.

- You can use Book Like a Boss to build awesome landing pages for your ad campaigns.

Competitor's research:

- You can use Facebook Ad Library for competitor research.

- Search for ads using keywords related to your business, such as doctors, clinics, hospitals, etc.

- Check the ads and get an idea about the ad from them.

Design the graphics:

- You can hire someone on Upwork or Fiverr to design graphics for your ads.

- You can use Canva to design awesome graphics without any professional knowledge.

Creating the ad:

- Go to Facebook Ads Manager and click on create ad.

- Select an option to promote your page, get more calls, or get more visitors for the website.

- Add the description of the ad and select media for the ad.

- Create an audience by selecting gender, age, location, and detail targeting options.

- This tutorial teaches you how to create a strategy for your business, how to create ads for your multiple products, and how to do research.

- You can spy on your competitors, see their ads, get inspiration from them, and use them.

- You need a well-optimized Facebook or Instagram page, an optimized website and landing pages, and your website should be listed on Google My Business.

- You can use Facebook Ad Library for competitor research and Canva to design awesome graphics.

- Creating the ad involves adding the description of the ad, selecting media, and creating an audience.

Marketing to Doctors: Last Week Tonight with John Oliver (HBO)

Prescription Drugs: The Business of Marketing to Doctors

Prescription drugs are a way of life for many Americans, with more than 70% of people taking at least one prescription drug. Drug spending has reached a record high, with almost $330 billion spent on prescriptions in 2011 alone. Drug companies have a lot of power in the prescription drug market, with billions of dollars spent each year on marketing to both doctors and patients.

Marketing to Doctors:

Drug companies spend billions of dollars each year marketing directly to doctors, with the goal of getting doctors to prescribe their medications. Pharmaceutical reps are often young and attractive, but may have little to no medical training. Doctors may be influenced by drug reps who bring free samples and even free meals to their offices. Some drug companies even pay doctors to speak at events or become thought leaders in their field.

Going Off-Label:

Drug companies may try to push doctors to prescribe their medications for non-FDA-approved uses. This is known as going off-label and can be dangerous for patients. Drug companies have been accused of pushing medications like antipsychotics as a cure for weight gain and sexual dysfunction.

Transparency:

A new clause in the Affordable Care Act allows patients to search a federal website to see all of the perks given to physicians by pharmaceutical companies. This transparency is a step in the right direction towards ensuring that doctors are making medical decisions based on the best interests of their patients.

Prescription drugs are big business, with billions of dollars spent each year on marketing to doctors and patients. Drug companies may try to influence doctors through free samples, meals, and even paid speaking engagements. It is important for patients to be aware of the influence of pharmaceutical companies on their doctors and to ensure that their medical decisions are being made in their best interests.

Google Ads Tutorial for Doctors -2020

Welcome to this tutorial of Google Ads, designed specifically for doctors and medical clinics. In this tutorial, you will learn how to set up your own Google ads campaign without having to pay anyone. You can directly run your own Google ads and get more patients and bookings for your clinic.

- This tutorial is designed for doctors and medical clinics who want to promote their clinics and websites.

- You can learn how to set up your own Google ads campaign without having to pay anyone.

- Running your own Google ads can help you get more patients and bookings for your clinic.

Steps to create a Google Ads campaign:

- Sign up for Google Ads and go to the interface.

- Click on New Campaign and select Website Traffic and Search.

- Enter your website link and select the location you want to target.

- Set your daily budget and select Manual CPC.

- Add ad extensions and select your ad group name.

- Enter your keywords and create your ad.

- Add your phone number and schedule your ads.

Tips for running a successful Google Ads campaign:

- Be specific with your location targeting and use radius targeting to target nearby areas.

- Use phrase match or exact match for your keywords to get better results.

- Create multiple ads and schedule them to run at the desired time.

Running your own Google Ads campaign can help you get more patients and bookings for your clinic. By following the steps and tips in this tutorial, you can set up your own campaign without having to pay anyone. Remember to be specific with your location targeting, use the right match type for your keywords, and schedule your ads to run at the desired time.

Doctors says Smoking is Good for you !!!!!!!

- Tens of thousands of doctors in America were surveyed about their cigarette preferences

- Doctors in every branch of medicine were included in the survey

- The brand named most by doctors was Camel

Benefits of smoking Camel:

- Pleasing mildness enjoyed by doctors and non-doctors alike

- 30-day Camel Mildest Test to see how well Camels agree with your throat

- Camels have a rich, full flavor

- Camels are popular with doctors due to their mildness and good taste

Repeating survey results:

- Doctors in all branches of medicine and all parts of the country named Camel as their preferred brand

- Camels are the cigarette of choice for doctors in America

Switch to Cool:

- Fresh filter for a clean, refreshing taste

- Mild and refreshing menthol flavor

- World's most thoroughly tested filter

- Camels are the cigarette of choice for doctors in America due to their pleasing mildness and good taste

- Switch to Cool for a refreshing, menthol flavor with a clean, filtered taste.

advertisement ideas for doctors

Did you know that YouTube gets over 1 billion unique visitors each month and over 6 billion hours of videos are watched each month on the platform? That's almost one hour for every person on earth! Imagine being able to tap into this massive traffic source and pay only once a visitor has watched at least half of your video. If this sounds like an opportunity you don't want to miss out on, then you need to know the secret to YouTube advertising.

Hi, my name is Am Khan, and I'm one of the secret traffic weapons behind some of the top online gurus like Paul Lynch, Russell Brunson, Armand Morin, and many more. I've put together an easy-to-follow, step-by-step video course that will show you how to get tens of thousands, if not hundreds of thousands, of visitors to your videos and websites for pennies. Once you know the secret to YouTube advertising, you'll have an endless traffic source that you can count on for the rest of your life.

Here are some insane results I'm getting right now with YouTube advertising:

- One campaign is getting well over 100,000 views and only costing eight cents per viewer who then goes on to watch more than half of my video.

- Another campaign is only running on a three dollar per day budget and still getting thousands of views and only costing seven cents per viewer.

But it's not just about the views. Impressions count too, and these are unaccounted views that occur in the first five seconds where the user can skip or watch a little less than half of the video before they can skip the ad again. These are forced views that are unaccounted, and they can make a huge difference in your overall exposure.

Online video marketing is effective when it comes to exposure. According to a comScore report, video ad impressions surpassed 20 billion in June 2013, and video ads reach nearly 54% of the total US population in an average of 121 times during the month. In a study from BrightRoll, surveying 150 top advertising executives, 91% believe online video is equally or more effective than display advertising, 75% believe it is more effective than television, and 68% believe it is more effective than social media.

In short, online video advertising is growing many times faster than TV search in most other digital markets. If you don't have this secret traffic source in your arsenal, then you are simply being left behind. Here's the three-step process:

1. Create an attention-holding video using Easy Sketch Pro or your favorite video software and upload it to YouTube with a link in the description and caption back to your website or offer.

2. Create a new campaign using YouTube's video advertising platform.

3. Super drive targeted visitors to your video on YouTube.

It's that simple. So don't miss out on this opportunity to tap into the massive traffic source that is YouTube. Get started with YouTube advertising today and start seeing insane results like mine.

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