Making a Facebook Video Ad Funnel That Converts

- No matter what ads you put on Facebook, they can be the most beautiful things in the world, but if they don't have an actual strategy built towards the psychology of turning people into customers, you're screwed. So let me show you how to do it. (upbeat music). Here's the thing. video ads are the best kind of ads. They just are. They build empathy. they get emotional identification going so they can lead people down to buying products and services. So you have to know what videos to make and you have to know how to funnelize them, which is a word that I just made up, to make sure that you are respecting the buyer's journey and putting these videos in the right places. And then- super awesome bonus at the end, I'm going to take you right over my shoulder into ads manager and show you how to set this stuff up. Let's tok again about what a sales funnel is. We have the top, middle and bottom of the sales funnel. So at the top, you have your cold audience. These are people that have no relationship with your brand whatsoever. You don't know these people at all. You're just meeting them, waving at them, saying hello, getting to know each other, doing all that first date stuff. Middle of the funnel. That's the consideration phase, where you're starting to get to know each other better and starting to see if you're ready to take the next step. And at the bottom of the funnel, they are just one little push away from becoming customers. So we have to respect those when we're creating our content and when we're funnelizing it. So let's jump right into what videos to make. So at the top of the funnel, when nobody has any idea who we are, we want to introduce them to us through these text on screen storytelling type videos or testimonial, demo type videos That really create a lot of awareness and emotional identification with the product and the people that use the product or the service, Because that is going to get people interested and allow them to move through the funnel. And it has a headline right off the top that says: this thermos solves your worst problem with coffee in the mornings. It just takes people right into the problem that it solved, Because that's what businesses do: they solve problems. So that's what we'd like to do at the top of the funnel. Now, an important note here is that you may just need a top and bottom of the funnel. What we're looking at here is what's called the attribution window or the conversion window. So, basically, how long it takes someone to get through the funnel? If you're selling a pair of sunglasses, it may only take someone 30 minutes to get through the funnel. Not a whole lot of brain power goes into that. So you introduce people to the brand with these types of videos at the top of the funnel and then you simply retarget them at the bottom of the funnel. And in the retargeting phase you wanna lean heavily on social proof. You wanna lean on testimonial video content. Get a Zoom video with as many customers as you can together, ask them how it felt before they have the product and after, And then cut that into a little video that tells a story. These types of videos work great at the bottom of the funnel because what people are looking for there is really to get pushed over the edge. They've visited the product page, They've watched a bunch of your video content and the last little nudge that they need is other people telling them how great you are. There's also a ton of power in emotional storytelling down here, directly from other customers. People want to read reviews. just think about how many reviews you read every time you buy something online- a ton. So why don't we just go at people with these reviews in retargeting instead of making them search them out? Now, not every funnel is built the same. If you're buying a $3,000 wedding ring, it's going to take you longer to make a decision to buy that than someone buying a $20 pair of sunglasses. So that means that the sales cycle is longer. The funnel is longer. We need to do more nurturing in that middle of funnel to warm people up. They need to see more testimonials. They need to see more information about what your product or service is and how it's different from the rest of the competition. So you just need to test, optimize and do some critikal thinking about the psychology of your customers to realize if you're selling that $20 pair of sunglasses, you may find that a simple two-step funnel is all you need. If you have a $3,000 product, you may actually have eight or 10 pieces of video content that's going into this, actually warming people up. So you have to do some market research and market psychology that revolves around how your customers are most likely to buy. What I wanna do is take you inside a very simple two-step e-commerce funnel over my shoulder, directly in ads manager, and show you how we set this stuff up. So this is Facebook ads manager. This is the belly of the beast, And what we're going to do is very quickly set up. first are prospecting. So you're gonna go to create a new campaign And I'm gonna assume right now that we're in an e-commerce type situation or you're selling a physical product or even selling an info product. One of the biggest mistakes that I often see is that people are not optimizing for conversions. You wanna give your campaign name here. I love to use emojis to show which stage of the funnel that we're at. So I'll use a blue emoji for the cold audience and then I'll say TOF, which is top of funnel. So it's my prospecting audience, conversions or my product. So we'll click on continue, And now I'm inside this ad set And so we'll turn campaign budget optimization on. for now put it on a a hundred dollars a day And now we'll go into the ad set level. So what we're gonna do here is set up a lookalike audience. In case you don't know what to lookalike audience is, basically Facebook knows all the people that have interacted with your brand in certain ways. For example, people that have purchased your product, If you have had that Facebook Pixel running on your site. What you can do is say, hey, Facebook, take a look at everybody who bought in the last six months and find a group of 2 million people that look like them. So to create a lookalike audience, go in here and say, create new lookalike audience. And you have to create that seed source which is called a custom audience, And that custom audience is one of these. So what you'll wanna do if you want a custom audience of purchasers is you'll go to website and select your Pixel there which has been running in your store, And then you wanna select the purchase event, And I said six months, So we'll say 180 days and then I'll name it. It's really important how you name your custom audiences to make sure that everything is super organized in there. So what I like to do is three little sections here: the brand, the audience and the timeframe, And then I will just go to create audience. Now I've got my custom audience in here as my seed audience And I selected United States because I only wanna sell to people in the United States. If you're wondering, by the way, you can take custom audiences from other countries. let's say it's purchasers in the UK and you wanna find people in the US that look like that. You can absolutely do that. In this case we're just going for the United States And we're gonna say a 1% look alike. It's going to be the 2.4 million people that are closest to that seed audience of purchasers in the last six months. So now we're gonna go to create audience And now we have our 1% lookalike audience sitting here waiting to be advertised to. It does depend on your product sometimes, but very often you wanna exclude people that are in that seed audience because you won't necessarily wanna advertise to people that have purchased and that will just make your costs go down. So I'm gonna go ahead and exclude people that have purchased in the last six months. I like to turn detailed ta.

Facebook Ad Funnels For 2021 - The Perfect Facebook Ad Sales Funnels

What's up you guys, Jason Wardrop, here and in today's video I want to break down the three best Facebook ad formulas, the three best Facebook ad sales funnels That you can actually leverage in your business and make money right now. If you don't have these funnels set the right way- Which I see a lot of people trying to go through and run Facebook ads incorrectly- You're gonna spend a lot of money and waste that money and you're never gonna see any of that investment in your space. book ads Come back to you and your business. So if you're going after followers, page likes- you're trying to get likes or comments on your Facebook posts- That is a guaranteed way to Lose a lot of money, All right. So if you guys want to see these funnel formulas and see how I've actually been able to make multiple seven figures Leveraging these exact strategies, Go ahead, give this video a quick thumbs up and we'll dive into these three funnel formula right here. So the first one: this is for offline sales, right. so this is: if you want to go through and get someone on a phone call and like, let's say, you if you're selling real estate or You're selling some high tiket items, so you need to actually tok with that person on the phone. And then the last two. they're gonna be more like the digital sales funnels of how you actually can make money with Leveraging Facebook Ads but selling things a hundred percent online, not having to actually pick up a phone and tok to anybody, right. So that's like more my specialty, That's what I like to do, But also we have a lot of experience. We've actually closed nearly nine figures and sales with this first offline sales funnel right here. so the way this one works and This one is perfect. If you are a real estate agent, you're selling something high-tiket, Really, whatever it is- is. we're gonna run a facebook app, okay. so here is your app and then from here we are gonna send them to a Landing page. now, For those are guys who are unfamiliar with the landing page, or if not followed me or anything like that, A landing page is a simple page that the whole idea is just to grab someone's contact information- Okay, their name, their phone number and their email address. okay. So at that point we have a lead. So, even if they don't take action beyond this, we can actually follow up with emails. We can follow up with a phone call, a text message and we have a number of ways to get in touch with that person. then from here, what we're doing is sent into a page where we might have a video and or We might have them scheduled an appointment with us or action of an actual phone call. so the reason why we don't want to send them directly from the ad to here is Because we haven't really built a lot of rapport, Eeeyah, and so it's best to have this little simple squeeze page of this landing page to grab their contact information, because a Majority of the leads- and just so you know, Facebook Ads is all a numbers game- But a majority of the leads are not going to actually take action right away. And so that's where we grab this contact info and so we can then follow up with emails right here, For maybe, like, let's say, 30 days or 60 days or whatever it is, And then we have this video right here that's able to build rapport with Those leads are initially coming in and then if, once we built the rapport, We have them actually booked and schedule a phone call with us, so then by the time we're actually getting them on the phone with us, like it's not like We really have to build a ton of rapport. They've already kind of got an idea of like why they're getting on the call, What the call is all about, and then you can go through and sell them whatever program you've got You can go. you know, show them a home if you're a realtor. And so this is. this is the offline Facebook ad funnel formula that you want to have the Facebook ad Going to the landing page and going in and having them actually booked and schedule an appointment with you. Okay, never run the ads just to go through and get page likes or get followers. You're gonna waste money 100% of the time. So this is the first one and this one I would say: if you're selling anything, Let's see. Hopefully you guys can see this. three thousand dollars. so if your product that you're selling is three thousand dollars or more, this Is the exact funnel that I would go with, because usually if you're above three thousand dollars, Someone's gonna want to tok with somebody on the phone before they actually go through the purchase, right? So let's jump in here, Let's just erase this. I'm gonna cover the second Facebook ad funnel formula. this is the great. This is a great sales funnel. This is actually my core business model that I use. I've made multiple seven figures using this exact strategy right here, And so this one right here. What we're gonna do is have a Facebook ad. Okay, so we have to add right there again, And then, once again, this is good. look, very similar. We're sending to a landing page Right Now. what we're doing here, after the landing page, is We are going to go through and take them to what is called a webinar. Okay, so webinar is basically a Long-form sales video. Usually it's about an hour to two hours, could be even three hours, but my current one is about 90 minutes long and This could be live Or it could be automated. Okay, so what you're doing is you're sending them from the ad Once against the landing page. if you look at this, this is very similar to the first one. It's just the whole like sales follow up. tiknique is a little bit slightly different. so we still want the Facebook ad, we still want the landing page because, once again, we want to wait to actually follow up that person if they don't take action or if they don't watch this live training or the automated version. and Then this is kind of like the video we had in the last one, which it is a video, and It's a little bit longer, And so we're able to build a little bit more rapport, Whereas in the previous funnel That video is probably gonna be about 10 to 15 minutes, because then we're gonna build the rest of the rapport and Actually do the sales and all the clothes on the actual, on the phone call, Whereas this this is gonna be about 90 minutes probably because we are doing, we are building rapport, We're giving value and we're doing the sales, the clothes, We're doing everything right here on this training. So, instead of like having them have to go through and tok with the sales rep, You can eliminate that completely, which I love this model right here because it's extremely scalable. so if you go through, generate, let's say, a hundred leads, or if you generate a thousand leads or 10,000 leads, they're all attending the same exact training. and if you're doing them alive, like I do every single week, It doesn't matter If you have a hundred people on or a thousand people on or 5,000, doesn't matter how many people, it just takes that one Person. okay, you don't need a ton, a ton of sales reps. So that's why I love this model. And then what you're doing Is you're usually selling something between 500 to $2,000. now that might be a little bit small- I don't know if you guys can see that right there- but it's usually about 500 to 2,000 dollars. It's a little bit higher tiket then, like kind of like you know, the little fifty to one hundred dollar items, but it's not, like You know, above the two thousand. you kind of got to get that person on an actual phone call out a little tip here. I know a lot of people like to go through and they see this and like, oh man, used to be awesome if, like I Like automate, that just have like this little money printing machine, all that. Well, the truth is, guys, What I would do is I would do these trainings live for months. I've actually done mine live for over two and a half years and I still do them live. I actually just got finished doing one live, and the reason why is because you're able to really connect with your audience And you're able to go through and really find out what their questions are, Where

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3 YouTube Ads Funnel Strategies That We Are Using In 2022

so in this video I'm going to tok about: uh, YouTube add a constructure and popular funnel strategies for 2022. uh, YouTube ads- you can use it for all types of funnels. these are three major funnels that we use YouTube ads for in our account. I want to say just in general: YouTube ads: as far as quality, as far as scale, it's phenomenal, but it's really going to work best for high tiket products. so just keep that in mind. if you're sending a doohickey for ten dollars, YouTube ads is probably not the way to go. now let's go over the funnel. so, final one, YouTube ads lends itself a lot to info type products. but let's start off with Ecom. so let's just say you have a Ecom product. you probably want something in a higher price range for the most part: 60, 70, 100 plus, ideally. the reason you want it that high is because you have to take into account, as good as your ad is going to be in YouTube ads, they're gonna continue to be higher cost prices as of now. uh, a few years ago, getting sub one dollar clicks was more common than today, than it is today. today it's very common to get something: 1.50 On The Low End. uh, two dollars, 230, 250, 2.50 is a more common click price right now. so if you have that and you have a conversion rate- Ecom conversion rate, let's just say- of three percent, that means one out of 30 clicks is going to convert, right? so think about it: two dollars and fifty cents times 30 clicks, that's 75 dollars. that's what you're looking at as a CPA with a three percent conversion rate. so if you have a 50 product and it doesn't work for you, um, assuming that you own econ product, right, if it's an Ecom affiliate product, then they have a higher offer payout- phenomenal. but it's your own econ product, you have cost goods sold involved there. so these are things you have to take into account. can you get your click costs closer to a dollar? yes, of course you can. anything is possible with your ad. creative is very good. if you have a very high conversion rate, then obviously you have more leeway. if you have a continuity program in the back end where you get people to either purchase a game, subscribe, then that's a whole different ball game. but usually when you have your YouTube ad going to econ product, you're going to want your page to either maybe have a BSL or you want to have your page have a very detailed laboratory or your product page, to be very descriptive, have testimonials on it, things of that nature. if you're trying to set up a Shopify shop, put a product, add to cart and that's it. it's not going to work with YouTube ads. now, mentioning this type of Ecom funnel or landing pages that are ideal, take into account something that I mentioned earlier: you really want to have your back end working, your email follow-ups. if you have a continuity program, an upsell, because that is where you're going to really take advantage of YouTube ads. now, this is going to be a theme with all of these funnels because ideally, once again, click costs, you really can't compete with the fact that they will continue to go up while YouTube ads inventory continues to grow, they're going to be more advertisers and quick prices will continue to go up. so it's really important that your Ecom funnel in the back end is really dialed in as far as increasing lifetime value, whether it's through continuity programs or really getting people to repurchase. the next type of funnel I want to tok about- and I'm going to steal more into info product- are webinar funnels. webinars are still alive and well. people are still using them in the webinar funnel. for those who aren't familiar- is pretty much: you click on your ad, you get to your landing page, you give someone your email address, sometimes you give them a phone number, so on and so forth, and that person is signed up to a webinar. you have two types of webinars. you have live webinars and you have the auto webinars. now the live webinars. the cool thing about live webinars is that they tend to convert better. you get to get more feedback and I would say, if you're starting out, I would go with that, because you get to understand what resonates with your audience. um, in the beginning, the long term, people do like to set up automated webinars. while in order automated webinar, I think at this point, I would hope at this point, people know that it's not life. but having said that, automated webinars do work and they work very well, the issue being that the conversion rate will usually be lower. it's harder to dial in that formula, but if you get that formula right, you do have a money maker. now, when you're looking at these uh webinars, usually your webinar is made for something, sometimes, of course. so let's think about this course pricing on the low end. you may want to start out with 997 dollars. that's a the lowest I would go for a course. this is assuming US traffic and US prices. the reasoning behind that is once I said earlier: okay, let's just say two dollars per click is going to be your cost per click. usually the way it works is you're sending someone to sign up to your, to give it up their email. now, a conversion rate for opt-in and YouTube ads- what I've seen with a lot of webinars is usually anywhere between 17- 25- let's just say 20 to keep in even number. that means one out of five clicks will become a lead. twenty percent, right? two dollars cost per click. one out of five becomes a lead. so now you're getting ten dollars per lead. now let's just assume that of those leads, one- uh one percent of those people, uh, becomes a sale, right? so, which is very- it's a good Baseline number to have in mind- uh, one percent of people. so that means one out of 100, right? so if you're getting ten dollar leads, times that about a hundred, what you have, because I have a cost of purchase of a thousand dollars and you're selling your webinar for 9.97. now the cool thing about info products: your margins are huge because you're really just spending on the tiknical products that you're using for your webinar, whatever you're using on the back end for your course, and those things don't really change much whether it's a thousand people signing up to your course or one person telling up your course. but having said that, you just spend a thousand dollars to acquire someone for 997 product. you don't have to be a math a genius, you know everybody. dollars per sale- that's at a one percent. now how do you improve that? well, you can improve the conversion rate on your webinar. that's going to be trial and error. there is no the exact science to it, it's just something that you're going to have to grab step by step, really track your webinar where people dropping off from your webinar and improve on that part of your webinar. if you're swimming into Auto webinar, going forward now, if you get your percentage to, let's just say, one and a half percent, that means that your cost price is probably a little bit closer to 750.. great, so it cost me 750 to get someone to buy my course and so I'm making 200 profit. wow, that's cool. what's going to happen is that scale. those numbers are going to get worse. always think of that and scale. I'm toking in the thousands- five thousand, ten thousand dollars a day that you're spending. that's what I consider scale. those numbers are going to get worse if you're setting up a business to just make money quickly with YouTube and then you're gonna do this whole webinar and of course that's cool, but I would think the whole power of YouTube is just Skilling. so you want to have that in mind. now, the way I said, the theme is going to be recurring. how do you mitigate, how do you make sure that, okay, I can get these webinar sales at a thousand dollars or 750, yet still be profitable? that's when you stik in an upsell. you try to get an upsell, a higher price product for people that have purchased. if someone has purchased your initial product, they're more likely to trust you- assuming that you have a good product right- and they're more willing to give you more money for the next step, especially if it takes them to where they want to be quicker once you have that upsell o.

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STOP Trying to Build Marketing Funnels (And do THIS Instead)

-. You hear all these people toking about how their marketing funnels are bringing them hundreds of clients and thousands of dollars. and when you look at their landing pages, their email sequences, their Facebook and Instagram ads, you get paralyzed. How do these people come up with those beautiful designed marketing funnels and figure out all their sophistikated automation behind those sequences? Well, you no longer have to hire a designer. You don't need to even be a paid ads expert. You don't even have to be a developer. There's a easier and simple way to do this. Hi everyone, I'm Neil Patel, and today I want to tell you that you should stop building marketing funnels and do this instead. (uplifting music). Before we get started, make sure you subscribe to this video. that way, when we release more content like this, you'll get notified. Now, if you want to sell anything online, you need to have a sales process. It doesn't matter if you're selling consumer product or a B2B product. You have to, in essence, take people from point A to point B. Point A is the first time that you have contact with them, whether that's on your website, someone's contact with your brand- they're seeing it online. and point B is the moment that they decide: hey, I like what you're selling, I want to take action and I want to buy your product or service. This applies to whatever you're selling. I don't care if you're selling physical products or even courses or books or eBooks. It could even be mentorship or coaching programs or even consulting services. Whether this is tangible or intangible product or a service, you need a marketing funnel. A marketing funnel is the most efficient way to get people from point A to point B. It's also the best way to get people to keep buying more and more from you, which increases the lifetime value of your customer, which then makes it more feasible for you to leverage paid advertising on platforms like Facebook, Instagram or Google Now. normally, as I mentioned earlier, if you want to create a following, you would have to hire a paid ads person, you would have to learn design, you have to learn email marketing and be really good at the copy, and you would have to know web development. But those days are gone. Now there's one simple tool that'll let you do all of this, and you no longer need multiple tools or the skills to create a high-converting funnel. You can get all of that done by just using only one tool, and it's called Autofunnel by GetResponse. With Autofunnel, you can create a sales funnel, lead generation funnels, webinar funnels- whatever it may be, depending on your needs. It'll cover the hardest part of the sales process, because now you can focus on your business instead of focusing on figuring out how to create a funnel. Because most of the times that I used to do this, for years and year, when we used to build funnels, we didn't know if it worked. so we would have to spend all this money on ads design development And then, once we throw it up, it'll either work or not, and in many cases it didn't and we'd have to keep tweaking it. But because funnels have been around for a long time, GetResponse decided to do something cool. They took all the knowledge, all the funnels, that converted and packaged it all up into one simple tool. that makes it easy for small and medium businesses, even large enterprises. So a few of the cool things that you can do is: normally, if you want to run paid ads, you have to know how to leverage Facebook ads or Instagram and all the bells and whistles so that way you can get the maximum out of their platform. Now, through the Autofunnel platform, you can run paid Facebook and Instagram ads directly there, and that the landing pages that they have are the ones that are already proven and high-converting. In other words, they're not going to show you landing page templates that don't convert well for people. They're only going to have the landing page templates, from what we've tested and the data that we've seen, that convert extremely well. And my favorite part about their landing page templates, They even have a exit popup intent. And I know what you're thinking. Oh, Neil, exit popups are really aggressive. Well, think of it this way: If you're paying to get someone to your site and they don't convert, wouldn't you rather have a last-ditch effort to get them to convert? Now, here's the beautiful part: Through their exit popup intents and through actually all their web forms that are built through the landing page processes, they're already pre-setup with campaigns, So it'll give you all the email marketing sequences and automation you need to get going right away, without having to hire a specialist. Now, for example, if you have people going to your checkout page and they don't necessarily convert right away, well, they already have a abandonment built sequence for you and it's already ready to go. And what they do is they fire up once they know that someone's not converting and they send them abandonment emails and they already have all the confirmation emails ready to go, so that way you didn't have to set them up. That way, you can get more people from not buying to buying, so you can maximize the dollars from your ad spend. In addition to that, the email templates that you can see are written by other marketers and they convert well. It even handles all the transactional side as well, So it doesn't matter if you're leveraging a store like Shopify or Etsy or RU Commerce. It all is plug-and-play even with your current payment processor, such as Stripe and Paypal. If you want to run a webinar, it not only helps you maximize the number of signups, but it has its own webinar platform, so you don't have to pay for a separate webinar service. It used to be when I used to run webinars. I would have to sign up for a WebinarJam, I would have to connect it with, let's say, Infusionsoft, which is now Keap. Then from there I would have to go and hire a developer to make this all work, because Infusionsoft is hard to use. Then from there, I would have to have a designer to set my landing pages up, And then I would have to end up running traffic and it may or may not work, But now you can all do this really simple with templates that are already high-converting. That way it's so much easier if you want to sell high-tiket items, such as when you're selling a $1,000-plus product- And webinars- usually from my experience, they're great for selling anything from a few hundred dollars to a few thousand dollars. If you're selling something for, let's say, 50 bucks, you don't really need a webinar for that. But the moment you're selling something for above a few hundred dollars, you'll find that it's easier to sell them on a webinar. And my favorite part about webinars is you can charge them annually up-front, Because they're interacting and getting to know you. it's easier to get them to pay for that whole up-front annual fee versus having them pay in monthly installments, because there's always going to be some churn. but when you're getting that annual fee, you'll get more of the money up-front, which allows you to spend more money into ads and grow faster as well. Now here's my favorite feature: At the bottom of every single funnel is your exact ROI. It used to be where you would have to go into Google Analytiks and calculate it manually, But now through Autofunnels, you can just see the ROI at the bottom of every single funnel, which helps you get the maximum amount of it. So me personally, I love Autofunnels so much. Not only am I starting to use it myself- and I have been- and I'm getting good results from it. I already notiked a 16% increase in conversions. I actually wrote a detailed book, a eBook, breaking down how to use it step-by-step so you can make more money online. Make sure you check it so then that way you can get step-by-step instructions and maximize your revenue from Autofunnels. F.

How to MASTER Facebook Ads in 2021 | $100M Funnel Walkthrough

this consumer. he's here, he's floating around, he's not familiar with what the product is and he might not purchase. it's okay. in re-engagement we have another chance to engage with him and convince him: hey, this product might be for you. [Music]. so, okay, in this lesson we're toking about the facebook funnel. now some people believe that facebook is only good for one thing: bottom of funnel traffic. i strongly disagree and i can't wait to tell you about that. so i'm gonna break it down into three simple areas: prospecting, re-engagement and remarketing. prospecting is top of the funnel, or better known as our new customer acquisition. this is like you're standing on the sidelines and you're raising a sign saying: look at me, look at me. why that's important is because you don't necessarily know what's going to work here, which is why we're staying 60 plus percent of our time here, testing new angles, testing new personas and testing new ways to convince a consumer to come into our audience. a little bit further down we're going to are warm, or audiences that are a little bit more aware of who we are and what we're trying to sell. that is our re-engagement area. the amount of time that we're spending here: it ranges between 10 to 20 percent, because you might not have built up an audience just yet. a little bit lower than that is your bottom of funnel or remarketing. remarketing is where we get our last ditch effort to convince a consumer to buy our product or to opt in. so for us it breaks down like this: 60 plus percent of our time is happening in prospecting. that in audience language- and we'll get into this once we get into the main section. here is our look-alikes, our interest-based targeting and our broad audiences. so say they know a little bit about us. what do we consider them? we consider them re-engagement audiences, and those audiences are those that have liked some of our pictures, those that follow us on instagram, follow us on facebook, seen an ad and potentially even saved one of those messages. then you get bottom of the funnel or remarketing. these are consumers that left facebook, went to our website and performed various actions. remember the pixel. that's what they're recording and that's the value of it. so when we're looking at analyzing how to build in our prospecting, re-engagement or remarketing campaigns, take into consideration what areas you should spend most your time in. okay, so now that you get prospecting, re-engagement and remarketing, what does this actually look like? if i were to use some facebook terms and diagram it. if you're a new consumer coming in on facebook, when i want to choose a prospecting specific audience, it's going to be a broad audience or no targeting at all, or an interest-based audience and lastly, a look-alike. for instance, say, i'm selling a pencil, i post my first ad, i find a consumer. he doesn't buy this consumer. he's here, he's floating around, he's not familiar with what the product is and he might not purchase. it's okay, he's going to work his way down into my next performance funnel, which is in the re-engagement section. in re-engagement, we have another chance to engage with him and convince him: hey, this product might be for you. so what happens? he doesn't buy from us. maybe he went to our website, maybe he didn't. he continues to scroll on. now we're going to engage him because now he followed us on facebook or followed us on instagram. these are the audiences here we get another opportunity to show another ad. if he doesn't buy at this point we have one final opportunity to get him at remarketing. so, although he we targeted him initially with a broad interest or look like audience, he didn't purchase from us, no problem, he now follows us on facebook or instagram or seen one of our videos because guess what he did? get hit with an ad on top of funnel as he makes his way down. we have one final opportunity to show them one more ad at this part. when we're hitting them with remarketing audiences or remarketing creative, we can now convince them to make that purchase. majority of the time we're going to see a higher drop-off or lower conversion rate on our prospecting creative, a higher conversion rate and a little bit of a less drop-off at re-engagement and the highest conversion rate with the least amount of drop off at remarketing. and guess what? after to see this ad, if it's good enough and if it's targeting on point, he's going to convert and then that's how you get your customers money. so we understand we have prospecting, we have re-engagement and we have remarketing. fill it out and i'll see in the next one. the founder mission is to help you create an ass kicking business and help you learn straight from the mouths of world-class founders. get your free printed edition of founder magazine featuring sir richard branson. just cover shipping and handling at foundercom. forward slash, branson you.

Facebook Ad Funnel Formula PERFECT for Service Businesses in 2022

facebook ads are still one of the best investments that any business can make, especially service businesses, but you do need to follow a proven strategy to see good results and be profitable on the other side, and i'm going to show you the exact facebook ad funnel that you should be using if you provide a service of any kind. so if you follow this structure, you're going to be able to reach more potential clients for less money. in other words, these ads will be much more profitable than any you've ever run in the past, or maybe even profitable for the very first time. and if you stay till the end, i'm going to show you an extra tip, another thing you can be doing that's going to make this entire funnel work even more efficiently for less money. all right, so let's jump right into the computer to take a look at the funnel. so the funnel i'm toking about today really consists of three different ads, and this is if your audience is over one million people. so this is gonna be if you're more national or if you're a local business in a larger market. okay, so these are the three ads that we want to be running, and i'm going to go into more detail and examples on each of them as we go. so the first ad is what i call the hand raiser. add two is the offer they can't refuse, followed by ad three, the wing man. so let's take a look closer at the hand raiser. so this ad needs to be a video. it should give a quick tip or basic advice that's closely related to your service and its purpose is just to see who's interested enough in your topic to actually watch. and those who watch over three seconds of this video are going to move on to the next ad- those who don't don't- and the ad objective here is video views. again, all we're looking for here is for people to either watch the video or skip the video. that is it. you're not trying to get them to your website at this point. you're certainly not trying to get them to buy anything at this point. they're watching the video or they're not, and the targeting here would be things like interests, right demographics that seem like your best clients, or a really good look-alike audience of your previous clients or your website visitors, anything like that. and again, this is if your audience is over a million people. if it's less, we're gonna get to that later on in this video, your targeting might be a little different there, but we will get to that in a minute. so i do want to show you some examples, though, of the hand razor in action. so let's take a look at a few of these. so, basically, you could do just a video, a toking head video. think of anything like the video you're watching right now, something on youtube that's teaching a tip, teaching some advice. or it could be something like, if you have a podcast, it could be an audiogram of a podcast episode where it's basically a statik image with just some- you know- wavy line files. that's a good example of something that works. or it could be more like real or tik-tok style. you know, these are actually really hot right now and they can work really well for this first ad in the sequence. now, this video ad actually performs a big function and it feeds the rest of the system. so there is a little bit of work you need to do in setting up this first ad. so the next thing you need to do is you have to create two custom audiences from this video. the first would be people who watch three plus seconds in the past 30 days and people who watch those same three plus seconds in the past five days and this will all come into play and be more clear as as we go here. so the next ad we want to tok about is add two. so anybody who watches that first ad gets served up ad two, the offer they can't refuse. so the important things to remember here- or it can be a video or an image- must be a clear offer or promotion. this is not just a hey here we are, announcement, brand awareness style ad. it has to be a clear offer or promotion. the ad objective here is conversions, and when you set your ad objective to conversions, this tells facebook: hey, go out and find people who are most likely to not only go to my website but actually convert. give me their email address, buy something, fill out a form, whatever that conversion means for you. it can mean a lot of different things. they're going to prioritize the people who they think are going to be most likely to do that move. so the objective is really important. next, the targeting here is the custom audience that you created of everyone who watched the previous ad for over three seconds in the past 30 days. and i know it helps to see examples of all these ads, so i'm going to show you a few here. so a good example of an offer they can refuse would be something like this: get 50 off your first service. now, while some of these offers may seem like a big giveaway, basically keep in mind, if it's something that gets people in the door the first time, they're much more likely to use you for follow-on services down the road. so think about what the most irresistible offer you can make would be. or it could be something like a free 30-minute strategy session. so if you're a service business, like like a consultant, this kind of thing would work really well, as long as you make it known that it's not a sales call, it's an actual strategy session. it's something you're giving away that provides real value. or it could be something like this: you know, not only is this a pretty good ad like it's pretty visually compelling and kind of funny, actually it's offering 25 off your first service. so again, it's really finding what that thing you can give away for, either free- i prefer free- usually works better. we're at a deep discount to get a customer in the door. all right, now let's move on to add three, which is the wingman. so this one should be a testimonial compilation letting your previous clients tok you up. ideally it's either a video compilation or a slideshow of multiple videos or images of your clients. testimonials should tackle the biggest objections your prospects might have. so you really want to do a little bit of homework up front and figure out what are those objections, what are the hesitations that people who may have already seen your offer ad, why aren't they taking action yet? what are the hesitations they have? then, if you can get a testimonial toking about that objection and then multiple objections in one ad, that's going to be huge. the ad objective here is conversions. again, we've already toked about that. it's going to get people to your website to actually take you up on your offer, and the targeting here is going to be the custom audience you created of everyone who watched the previous ad for over three seconds in the past 30 days, minus the five day audience. so let's tok about this for a second because this sounds kind of confusing, right, but remember in that first ad, of all the people that watch that ad for over three seconds, we've made two audiences of them. people have done it for 30 days and then a smaller audience of people who've only done it for the past five days. the reason we're eliminating the five-day people in this third ad is because we want to give them about five days just to see the offer ad on its own. but once those five days are up, now they're opened up into the other audience. so now they're seeing the offer ad and the testimonial ad, the wingman ad, concurrently at the same time. every time they go onto facebook or instagram, they have the opportunity to see both of these and they probably will see both of them, and that's where the magic really happens. they're getting the offer, then they're getting their objections, basically just smack down one by one with these testimonials. so, yeah, this just gives the previous ad five days to run on its own before the final ad starts delivering. all right, so next let's see some examples of the wingman ad in action. so one could be something just as simple as this: a image testimonial carousel, where basically you have an image- ideally you'd have an image of the testimonial subject. that helps a lot with.