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Published on: February 5 2023 by pipiads

Google Ads Keywords Research for 2023

Google Ads was built on the idea of matching user search inquiries with highly relevant ads that lead them to a relevant landing page. Therefore, conducting keyword research is crucial for successful Google Ads campaigns. However, Google has made significant changes to its match types in the past 12 months, making it even more important to conduct keyword research correctly.

Step-by-Step Guide for Keyword Research:

1. Understand the Three Different Keyword Match Types:

- Broad Match: ads may show on searches related to keywords.

- Phrase Match: ads only trigger for searches that include the meaning of the keyword.

- Exact Match: ads trigger for searches that have the same meaning as the keyword.

2. Use the Discover New Keywords Function in Google Ads:

- Go to Tools and Settings > Keyword Planner > Discover New Keywords.

- Enter a collection of keywords that users might use to find your business.

- You can also enter your website URL to get further keyword recommendations.

- Select relevant keywords from the results.

3. Consider Relevance, Seasonality, Competition, and Bids:

- Choose keywords that are relevant to your business.

- Check for seasonality and year-on-year changes in search volume.

- Look at the competition level for each keyword.

- Check the bids to get an idea of the cost per click.

4. Break Your Keyword Themes into Different Ad Groups:

- Group your keywords based on themes.

- Create different ad groups for each theme.

- Use negative keywords to exclude irrelevant searches.

Conducting keyword research correctly is crucial for successful Google Ads campaigns. By understanding the different match types, using the Discover New Keywords function, and considering relevance, seasonality, competition, and bids, you can create effective ad groups and improve your campaign's performance.

Google Ads Search Keyword Targeting and Search Terms - Broad, Phrase, and Exact Match Keywords

Welcome to Surfside PPC YouTube channel where we will discuss everything you need to know about Google Ads search keyword targeting. In this video, we will cover the different types of search terms that you can expect when targeting broad match keywords, phrase match keywords, and exact match keywords.

- Understanding the importance of organizing your ad groups and sending traffic to relevant landing pages

- The different types of keyword match types: broad match, phrase match, and exact match

Targeting Keywords:

- Start by creating a new ad group and selecting the appropriate landing page

- Use keyword suggestions or enter a URL to pull keywords directly from the landing page

- Look for keyword variations and determine if creating a separate landing page is necessary

Keyword Match Types:

- Broad match: enter a keyword with no identifiers

- Phrase match: enter a keyword in quotes

- Exact match: enter a keyword with brackets around it

Organizing Ad Groups:

- Use one keyword per ad group and match it with relevant advertisements

- Test and adjust your keywords based on your search terms report


- Showcased a Farmhouse curtains ad group using phrase match keywords

- Looked at the search terms report to determine relevant keywords

- Targeting the right keywords is crucial for a successful Google Ads search campaign

- Organize your ad groups and send traffic to relevant landing pages

- Use the appropriate keyword match types and adjust based on your search terms report.

Google Ads Tutorial 2022 [Step-by-Step] Adwords

In this complete tutorial, I will walk you through step by step on how to run and operate Google Ads. Whether you are a complete beginner or have already run ads on different platforms, this video is all-inclusive for anyone and everyone looking to run ads through Google's services. I know this can look somewhat intimidating at first, but the goal here is to teach you every step of the process and get you running your first Google ad.

- This tutorial will show you how to run and operate Google Ads

- Whether you're a beginner or have experience, this video is for everyone

- It can be intimidating, but the goal is to teach every step of the process

Bullet Points:

- We'll talk about different types of conversion rates and target conversion rates

- We'll discuss the ad styles that Google offers

- We'll go over keywords and how to do keyword research

- We'll cover split testing and A/B testing


- To get started, go to adsgoogle.com and sign into your Google account. If you don't have one, make a Gmail account quickly.

- Click on New Google Ads Account and scroll down to find Switch to Expert Mode. Google may try to guide you through different questions, but switching to expert mode is recommended to avoid overspending.

- Choose the type of ad you want to run. We recommend starting with website traffic because it gives you more options.

- Next, select the campaign type. Google search ads are the basic ads you see at the top of the page when you search for something. Display ads pop up across the web, while shopping ads are for e-commerce sites. Start with one and then branch out.

- Starting with Google Ads can be intimidating, but this tutorial will guide you through every step of the process.

- We recommend starting with website traffic and Google search ads, then branching out to other types of ads.

- Remember to switch to expert mode to avoid overspending.

- With this knowledge, you can save money and run successful Google Ads campaigns.

Google Ads Keywords | How to do Keyword Research Like a PRO

In this video, Rob Clicks Geek walks viewers through how to conduct keyword research, emphasizing the importance of finding high-intent keywords and avoiding the wrong ones. He demonstrates how to use the keyword planner tool in AdWords to search for relevant keywords, using the example of an HVAC company in Philadelphia.

Key points:

- Start with a broad keyword theme and filter down to specific ad groups

- Be hyper-specific in your ad groups, using relevant keywords

- Match types are important, and negative keywords can be used to filter out irrelevant searches

- High-intent keywords are crucial for a successful campaign

Keyword research is a critical part of any marketing strategy, and using the right keywords can make or break a campaign. By following the steps outlined in this video, businesses can find the most relevant and high-intent keywords for their ads, leading to better conversion rates and a more successful campaign.

Google Ads Keyword Match Types Tutorial 2022

What's up everyone, welcome to the Surfside PPC YouTube channel! In this video, we will be discussing keyword match types in Google Ads, and the different types of keywords you can target.

- We will be discussing the three different types of keyword match types in Google Ads: broad match, phrase match, and exact match.

Keyword Match Types:

- Broad match keywords provide more volume, but less relevance.

- Phrase match keywords provide the best targeting and volume.

- Exact match keywords provide less volume, but more relevance.


- Targeting the broad match keyword lawn mowing service may show your ad for searches like lawn aeration prices, which may not be the most relevant search term.

- Targeting the phrase match keyword lawn mowing service may show your ad for searches like lawn mowing service near me or hire company to mow lawn, which are all relevant search terms.

- Targeting the exact match keyword lawn mowing service may only show your ad for searches that are the exact same meaning as your keyword.

Choosing a Match Type:

- Choose one match type for each ad group, depending on your goals and budget.

- Use different match types across your campaign if needed.

Testing and Conversion Tracking:

- Use conversion tracking to understand how well your campaign is performing.

- Smart bidding strategies like target CPA and maximize conversions can help improve performance over time.

Search Terms Report:

- Use the search terms report to see exactly what search terms people are using to see your ads.

- Negative keywords can help improve targeting and relevance.

- Choose the right match type for your goals and budget.

- Use conversion tracking and smart bidding strategies to improve performance.

- Use the search terms report and negative keywords to improve targeting and relevance.

Google Ads Keyword Research Tutorial for 2022

What's up everyone! Welcome to the Surfside PPC YouTube channel. Today, I'm going to give you a five-step process for finding keywords for your Google Ads campaign. But before we dive in, let's start with a quick introduction.

- To get started with keyword research, you'll need a Google Ads account.

- The Google Keyword Planner is the best tool for finding keywords for your campaigns.

- You can create a huge list of keywords for your business with our 2022 keyword research tutorial.

Five-Step Process:

1. Understand Google Ads keyword matching.

- Broad match keywords match any search remotely related to your keyword.

- Phrase match keywords match searches that include the meaning of your keyword.

- Exact match keywords match searches that are identical to your keyword.

2. Create a list of landing pages.

- List the main keyword for each landing page.

3. Expand your keyword list for each page.

- Enter your main keyword into the Google Keyword Planner and click on Discover new keywords.

- Enter up to 10 keywords to get started.

- Adjust the location and language targeting and the months to see search volume for different periods.

- Add any relevant keywords with moderate to high search volume to your list.

4. Create an additional keyword list.

- As you create your campaign, add new relevant keywords to your list.

5. Choose your match type for keywords.

- Choose between broad match, phrase match, and exact match.

- We recommend using phrase match for most campaigns.

- With these five steps, you'll have a solid list of relevant keywords to target in your Google Ads campaign.

- Remember to constantly update and expand your list as you go.

- Happy advertising!

How To Group Keywords In Google Ads

If you want to have a successful search campaign in Google Ads, it is essential to group your keywords correctly. By doing so, you can have a better campaign and ad group structure, which can help you show the best possible ad for the different keywords you are targeting. In this article, we will explore how to group keywords in your Google Ads account, both manually and automatically.

How to Group Keywords in Google Ads:

1. Researching initial keywords using the Keyword Planner:

- Select Tools and Settings, then Keyword Planner.

- Click on Discover New Keywords and enter initial keyword ideas.

- Select relevant terms and click on Get Results.

2. Developing a structure for ad groups:

- Add keywords to the draft keyword plan by clicking Add Keywords.

- Use the Organize Keywords feature to automatically place keywords into top-performing campaigns, or manually select campaigns and ad groups.

- Export the keywords to a spreadsheet and choose which campaigns and ad groups they should be placed in.

3. Grouping keywords in an existing campaign:

- Navigate to the campaign you want to restructure.

- Select Keywords to review the keywords you are currently bidding on.

- Create new ad groups and add relevant keywords.

- Pause the keywords added to new ad groups in the original ad group.

Grouping your keywords correctly in Google Ads is essential to have a successful search campaign. By taking the time to develop a structure for your ad groups and manually selecting campaigns and ad groups, you can show the best possible ad for the different keywords you are targeting. Using the Organize Keywords feature and exporting keywords to a spreadsheet are useful options to consider. Remember to regularly review and adjust your ad groups to ensure you are effectively targeting your audience.

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