ads on youtube search
In this video, I'm going to show you how to find apps on YouTube. Maybe you've previously watched a video while browsing YouTube and you want to find it again. Or maybe you love my channel and want to see all the interesting videos I have. Whatever the reason may be, this video can help you out.
So, let's get started! First, open your Chrome browser and go to YouTube. This is where all the videos are stored. Now, you might be wondering how to find the specific video you're looking for. Well, it's quite simple. Just follow these steps:
- Right-click anywhere on the page and you'll see a menu pop up. Click on Search for extension in the menu. This will take you to the Chrome Web Store.
- Once you're in the Chrome Web Store, you can search for extensions. Extensions are like plugins or add-ons for your browser. They can enhance your browsing experience and add new features. So, search for the specific extension you're looking for. For example, if you want to find a video downloader, you can search for video downloader in the search bar.
- Once you find the extension you want, click on it to open its page. Here, you can read more about the extension and see its rating and reviews. If you like what you see, you can click on the Add to Chrome button to install it.
- After you've installed the extension, you'll see its icon in your browser's navigation bar. This way, it's always visible and easy to access. You can click on the icon to open the extension's settings and customize it to your liking.
- Now, whenever you're watching a video on YouTube and you want to save it for later, you can simply click on the extension's icon and save it to your bookmarks. This way, you can easily find and watch the video again whenever you want.
- But what if you want to organize your bookmarks and keep track of all the videos you've watched? Well, you can create a playlist on YouTube and add all the videos you like to it. This way, you can easily find and watch them later.
- Another useful feature of the extension is that it can show you the history of all the videos you've watched on YouTube. This can be helpful if you want to revisit a video or if you want to see what you've watched recently. Just click on the extension's icon and you'll see a list of all the videos you've watched.
- Finally, if you want to search for videos similar to the ones you've watched, you can use the extension's search feature. Just enter the keywords or the title of the video and the extension will show you a list of similar videos.
And that's it! That's how you can find apps on YouTube using the Chrome browser. It's really easy and convenient. So, go ahead and try it out for yourself. I'm sure you'll find it very helpful.
I hope you liked this video and found it useful. Don't forget to subscribe to my channel for future updates. And if you have any questions or suggestions, feel free to leave them in the comments below. Thank you for watching and see you in my next video!
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we've made those videos, Google Ads combined those two into one type of audience called a custom audience. And even after that combination happened, they changed the name from custom audiences to custom segments. So we're going to go over a few things in today's video.
First, we're going to cover how custom segments work and what type of signals Google uses to ensure we are targeting the right users. Second, we'll go over the inputs that advertisers can use to create their own custom segments. Then, we'll show you some ideas of custom segments you may want to create for your campaigns. Finally, we'll go over how to add them to your ad group targeting.
The original way to create custom audiences was by creating different custom intent or custom affinity audiences. But now, with the new custom segments, we don't have to separate them. They are all combined within one audience. Custom affinity was originally very broad, looking at more TV-like demographic audiences. Custom intent audiences were like creating your own in-market audiences. Now, they are all combined into one.
So, how do these custom segments actually work? Google Ads looks at three signals that make up your custom segments. These signals are reach, consideration, and historical performance. Depending on your campaign goal and bid strategy, Google Ads will take these signals into consideration to better match the user you want to get in front of.
Advertisers have control over what type of custom segment they want to create. There are three main ways to do this. First, you can use keywords or phrases that represent your ideal customer. These keywords can be used to target people with similar interests or purchase intentions. If your ads are showing up on Google properties, you can use keywords for people who have searched for those terms on Google or YouTube.
The second input advertisers can use is URLs. This allows you to target people who browse websites similar to the URLs you provide. It's important to note that your ads will not be shown on these URLs, but it's more about targeting people with similar behavior.
The third input is apps. This allows you to target people who use or visit apps similar to the ones you specify. Again, your ads will not necessarily show up on these specific apps, but it's about targeting people with similar behavior.
Now that we understand how custom segments work, let's hop into Google Ads and go through the setup process.
To create a custom segment audience, go to the Audience Manager under the Shared Library column in the Tools and Settings menu. Click the blue plus button and select Create a custom audience. You can name your audience and choose the type of audience you want to create. There are two options: people with any of these interests or purchase intentions, and people who search for any of these terms on Google. The first option is more for the display network, while the second option is for Google properties such as Google Search, YouTube, and Google Discovery campaigns.
You can add keywords, URLs, or apps to define your custom segment audience. For example, you can add keywords that represent your ideal customer, URLs of websites similar to your target audience's browsing behavior, or apps that your target audience is likely to use. Once you've added these inputs, you'll see forecasting stats and demographic information for your custom segment audience. Click Create to finish the setup process.
In conclusion, custom segments in Google Ads allow advertisers to target specific audiences based on their interests, search history, and behavior. By using keywords, URLs, and apps, advertisers can create custom segment audiences that align with their campaign goals. With the flexibility and control provided by custom segments, advertisers can optimize their targeting and reach the right users.
Stop Wasting Money This Is How Google Ads Works
If you're wasting money on Google ads and not seeing the results you need, the problem is not Google ads itself. The problem lies in the way your Google ads accounts are structured and optimized. Year after year, more businesses are increasing their spending on Google ads, and by 2024, it is estimated that Google ads will receive over $81 billion in ad spend revenue alone. This growth wouldn't happen if businesses weren't seeing success with their Google ads campaigns. So, the issue lies in how you've structured and optimized your campaigns.
In this article, we will explore one of the core concepts of how the Google ads algorithm works. By understanding this concept, you will be able to strategically create your Google ads campaigns for success. I am Aaron Young, a 15,000-hour Google ads master from Define Digital Academy, and I will guide you through this core aspect of the algorithm.
But before we delve into the details, I want to offer you my Google ads optimization checklist for free. This checklist will help you optimize your Google ads campaigns every 72 hours, every week, every month, and every 90 days. To get your copy, simply follow the link in the description below.
Now, let's talk about how Google ads works. Its ultimate goal is to match the best landing page to the user's search inquiry. It's important to note that Google looks at individual web pages, not the entire website, to match different search terms. This is crucial because Google wants users to find the exact page that answers their problem. When users find what they need quickly, businesses are more likely to invest in Google ads, leading to the platform's growth.
To achieve this goal, Google uses a core metric called ad rank. Ad rank determines which ad will win each individual auction. It is not solely based on the budget or the amount you're willing to pay per click. Ad rank combines the budget with CPC rank to determine the winning ad. This means that ad rank is more important than increasing your budget. Budget only magnifies the current results.
Google clearly states that better ads result in better ad rank. So, focusing on the quality of your ads and the landing page experience is crucial for success. Now, let's discuss three core things you can do to increase your ad rank.
1. Focus on your click-through ratio (CTR): Google takes into account your ad's expected CTR. To increase your CTR, create ad copy that aligns with the user's search terms. Mention the keyword in your ad copy and provide additional information that gives users confidence in clicking your ad. Building a sense of urgency also helps increase your CTR.
2. Ensure ad relevance: Each ad should be highly relevant to the search term. Structuring your Google ads account correctly is essential. Create individual campaigns and break them into ad groups. Each ad group should have specific keywords related to the theme, and the ad text should relate to those keywords. Sending users to the most relevant landing page is crucial for ad relevance.
3. Improve landing page experience: When users click on your ad, they should be taken to a landing page that provides the most specific information related to their search. Tailor your landing page to match the ad and the user's needs. A seamless experience increases user satisfaction and improves your ad rank.
By focusing on these three core aspects, you can increase your ad rank and see better success with your Google ads campaigns. Remember, quality is more important than increasing your budget. Google's goal is to provide users with the best experience, and by aligning with that goal, you can achieve better results.
In conclusion, if you're not seeing the desired results with your Google ads, it's time to evaluate the structure and optimization of your campaigns. By understanding the core concepts of the Google ads algorithm and implementing the strategies mentioned above, you can improve your ad rank and drive success for your business. Don't forget to download my Google ads optimization checklist for further guidance.
YouTube Ads Tutorial 2022 - How to Create a Successful YouTube Advertising Campaign
What's up everyone! Welcome to the Surfside PPC YouTube channel. Today, I'm going to be going over YouTube advertising and showing you a tutorial for how I would set up a campaign for a new client. This is exactly how I would run YouTube ads if somebody reached out to me and asked me to run a YouTube ads campaign.
To get started, you're going to need a Google Ads account. This is where we will run all of our YouTube advertising campaigns. Everything is housed in Google Ads. The other thing you'll need is a YouTube channel. You can see I have a YouTube channel here for my brand, Beachfront Decor. Today, I'll be promoting my beach Halloween decoration sale. You can save 20% on all Halloween and fall decorations through October 15th. My goal is to drive sales on my website.
Once you have your YouTube video advertisements uploaded to your YouTube channel and your promotion ready on your website, you're ready to run your campaign. If you don't have your video advertisements created already, you could potentially outsource this for your business. There are professionals who do this for a living and they will create the best video advertisements. Alternatively, you can try creating your own using video creation software.
Now, let's come over to Google Ads and go to Tools and Settings. Once you've created your Google Ads account, linked your YouTube channel, and uploaded your YouTube video advertisements, you can move on to the next step.
The next thing we want to do is set up conversion tracking on our website. Here's a simple way to set up conversion tracking. Go to Measurement and Conversions under Tools and Settings. If you haven't set up any conversion actions, it will show No active conversion actions.
To set up conversion tracking, make sure your Google Analytics 4 account is linked to your Google Ads account. Click on Details and you'll see if your Google Analytics 4 account is already set up. If it is, click on Link. After linking, you can import existing conversions or create new ones.
You can also set up conversion tracking using website events. Enter your website domain, click on Scan, and choose your conversion goal. For example, if someone books an appointment on your website, you can set that as your conversion goal.
Once you've set up conversion tracking, copy and paste the Google tag on your website. You can use plugins like Head Footer and Post Injections in WordPress to paste the global site tag for Google Ads.
Now that we have our Google Ads account created, our YouTube Channel created, our video ads uploaded, and conversion tracking set up, we're ready to run a campaign.
To create a new campaign, click on the plus sign in the Campaigns section. Choose your campaign objective. Since our objective is sales, we'll choose the purchase conversion action.
Next, select the campaign type. Since we want to reach people on YouTube and across the web, we'll choose video as our campaign type.
Now, we can move on to targeting, budget, and ad formats. We'll select our target audience, set our budget, and choose the ad formats we want to use.
Once everything is set up, we can review our campaign settings and launch the campaign.
In conclusion, setting up a YouTube advertising campaign requires a Google Ads account, a YouTube channel, video advertisements, and conversion tracking. By following these steps, you can effectively run YouTube ads to drive sales on your website.
YouTube Advertising: How to Run Your First Ad
In this article, we will guide you on how to set up and run your first YouTube ad through your Google Ads account. We will cover the steps from setting up a YouTube channel to creating your ad campaign. So, let's get started!
Setting Up Your YouTube Channel:
- Log in to your Google account and navigate to YouTube.
- Click on the profile picture on the top right-hand side and select Create a channel.
- Add a name for your channel and click Next to create it.
Creating Your Google Ads Account:
- Visit ads.google.com and sign in with your Google account.
- Click on New Google Ads Account to create your account.
- Connect your Google My Business account if desired.
- Choose the video you want to run as an ad or select your website to proceed with the setup process.
Linking Your YouTube Channel to Google Ads:
- Navigate to the Tools and Settings button and select Linked accounts.
- Click on YouTube channel and then Manage and Link.
- Add your channel name or paste the YouTube channel URL.
- Hit the like button if you find this information valuable.
Uploading Your Video:
- Go to your YouTube channel and click on YouTube Studio.
- Select Content and upload your video or navigate to the desired video.
- Keep the video unlisted if you prefer it not to show up on your channel.
- Copy the URL of the video for the next step.
Creating Your YouTube Ad Campaign:
- Go back to your Google Ads account and select Create New Campaign.
- Choose the goal for your campaign and click Create a campaign without guidance.
- Select Video as the ad type and choose Custom video campaign as the sub type.
- Set up your ad settings based on your preferences.
Setting Up Your Ad Group:
- Create a name for your ad group.
- Define your target audience based on demographics, interests, and affinity.
- You can also choose specific placements such as YouTube videos, channels, or websites.
Bidding and Budget:
- Set your maximum cost per view (CPV) to determine how much you're willing to pay for a view.
- Start with a reasonable amount like $1 to give the algorithm flexibility.
- Choose your budget, either daily or overall campaign budget, and select the networks you want your ad to appear on.
Creating Your Video Ad:
- Select New Video Ad and choose the ad format, such as skippable in-stream video.
- Paste the URL of your desired video ad.
- Enter the destination URL, call to action, and any additional parameters.
- Give your ad a name and click Done.
By following these steps, you will be able to set up and run your first YouTube ad through your Google Ads account. Remember to carefully choose your target audience, set a reasonable bid, and create an engaging video ad. Good luck with your YouTube advertising journey!
Google Ads YouTube │Creating Video Campaigns (2022)
Hello hello hello and happy Wednesday! Welcome to the Google Ads Fundamentals Bootcamp. We're almost halfway through the week already! After a search session on Monday, a display session yesterday, and today we have our video and YouTube session for you. We also have two more sessions scheduled this week - a shopping session on Thursday and an app marketing session on Friday. So let's dive into today's session!
As always, if you have any questions, you can ask them in the chat. I feel like most of you have seen this slide before, but just in case you're joining us for the first time today, I'm extremely pleased to meet you. My name is Christina and I am a Google Ads and digital marketing trainer. I've been working in the Google Ads universe for 11 years now. I started right after I left university when I joined Google as an account strategist in the Dublin office.
And a fun fact, my first working day at Google was actually delayed by two days because the Icelandic volcano was spewing ash all over Europe and flights were grounded for a little while because of that. At the time, that seemed like a drama of epic proportions, but here we are. Wasn't so bad after all, was it? And the wait was worth it. I obviously had a great time at Google, but after two and a half years, I decided to leave and work in in-house roles in different startups in Berlin, where I'm originally from. And then four years ago, I moved to London and became a digital marketing trainer and consultant. My day-to-day work life looks actually very similar to what most of you do, probably. I manage campaigns for my clients and consult them on their digital marketing strategies. But then once in a while, there's an exciting day like today, where I get to come back to Google and deliver training. And that's how we find ourselves here today.
Now, I would like all of you to take a moment and think back to the last thing that you've watched on YouTube. What did you watch, how long did you watch it for, and what device did you watch it on? For me, I spent actually the better part of Sunday watching a series called Paul Hollywood City Bakes. Paul Hollywood is a famous baker here in the UK and he's also a judge on the Great British Bake Off, which is on right now. In this series, he basically travels to cool cities all over the world, eats lots of cake and bread, and then also bakes some of the local specialties with the local bakers and restaurant owners. Which is a pretty good life, I think. So I really enjoy watching it. I watched this on my TV screen in my living room, actually. Like I said, for the better part of Sunday, I wasn't alone in watching lots of YouTube, that is for sure. Because the average person in Germany watched over 40 minutes of YouTube per day in February 2021. And again, that number is similar all over the European continent, so it probably also applies to your countries. And another trend that we've seen is that people actually watch more and more YouTube on their TV screens. That is the biggest and fastest-growing device category for YouTube.
Let's have a look at what that means for us as advertisers. On Monday, we talked about digital ads in general and the search opportunity in particular, and how it's a great way of getting ourselves in front of a highly relevant audience in just the right moment. And it is. But even the best search campaign misses many undecided shoppers. Because if we look at the column on the left here, the big gray one, that is everybody who is looking for our product or our service, we get in a good search campaign 10% of people to click through to our website, right? And 10% CTR is quite generous if I look at my own generic search campaigns. Yes, in a good campaign, I achieve that. But often, my CTR is also lower. There's already a large part of consumers that are actually in the market that are untapped because they're not clicking on our search ad. And then even of the ones who do click on our search ad, a large portion of them is not going to convert. So here in our calculation, we've assumed a 20% conversion rate, which again is very generous if we think of an e-commerce website. Which again leaves most consumers that are in the market for our product or service untapped. And it leaves a big opportunity.
The good thing is the majority of these people are reachable on YouTube. Around 85%, which again is a very high reach. We talked about the display network marketing reach yesterday with 90%. 85% reach on YouTube is also very big. And there's another number that I always find very impressive when thinking of YouTube. And the last time I checked this was actually in 2018, so haven't checked it recently. But then, YouTube was actually the second biggest search engine in the world. Because Google was the biggest, where most searches happened. But then, the place on the internet where the second largest number of searches happened, where people type things into a search bar and got a result, was actually YouTube. And YouTube is also the content platform with the most engaged audience. 95% of YouTube ads play in view and with sound on, whereas the industry average viewability is 66%. And if you've also created video ads for social media platforms, you will know that you always have to create your ad in a way that it doesn't completely make sense without sound also because most people have their sound turned off when they scroll a newsfeed. Whereas on YouTube, the sound is almost always on by default. And we also know from Nielsen's consumer neuroscience study that ads on YouTube receive 1.8 times more attention than ads on social media platforms. Because it's a lean-in medium. People choose the content they watch, and that's also why they pay more attention to the ads and don't just scroll past it.
And people don't just watch YouTube, YouTube also drives purchase decisions. We know that 55% of people search for a product on Google and then go on YouTube to learn more. And also, 40% of people say that they purchased products that they discovered on YouTube. And again, this 40% is a number that I would remember very well if I was about to take my certification exam because that was a question that I had on mine. So how do we make sure interested customers choose our brand or our client's brand when they come to YouTube to learn about products? And how do we expand our prospecting strategy to YouTube? First, we find the consumers with the greatest intent using Google's audience targeting. Then second, we capture their attention through compelling video content and use bidding strategies to reach our business goals. And third, we prove that it all works by measuring conversions and the brand impact of our advertising. And these three blocks are also the three things we're going to talk about in today's training.
So first, we target users based on their search's intent and habits. Second, we convert them with video ad formats that drive action. And third, we measure how YouTube ad views or clicks drive conversions. We covered audience targeting in yesterday's display session, and everything we said then also applies to today because YouTube is part of the Google Display Network. So on YouTube, as on display, we can leverage the strong intent signals that we get from users all over the Google properties. Of course, we have the intent signals from search, and we know what products they're looking for and what's on their mind and the things that they reactively searching. And then we also see them across all the other Google platforms several times a day. We know what they're up to and what they care about. We can reach people by action, intent, and interest.
A great way to visualize this is this consumer funnel where the consumers at the bottom of the funnel we target based on action are also most likely to convert or to take the action that we want them to take. And those are consumers who are on our remarketing lists, who are on our custom match list that we have uploaded into our Google Ads account or similar audiences who are the statistical twins of people on those lists. Then if we go up the funnel and target based on intent, we can target based on custom intent, which is built on past Google searches. And we just create our audience with keywords that people would have typed into Google. We can use Google's in-market categories where intent basically has already been categorized into different product and service categories. And we can use life events like having a child, getting married, or buying a house, which also usually brings a lot of change and acquisitions with them that need to be made. And then at the top of the funnel are the interests and habits, which we haven't really covered yesterday in too much detail. Affinities, people are just interested in categories or it's their hobby. They don't have an active purchase process going on. And so for example, I am a Yogi, I am very likely to engage with yoga content or buy yoga clothes at any time in life, but I'm not constantly searching for new yoga leggings. Yet, I have a strong affinity, so it still wouldn't hurt to show me ads on the topic. And the second one is consumer patterns. That's just an example is people who eat at fast food restaurants or like other types of restaurants. And usually, the lower you are in the funnel, the more likely it is that people will take action. But also, the fewer people are there. So the higher you go up in the funnel, the bigger is the audience that you can reach.
As we saw on the last slide, for conversions, we should focus on lower funnel audiences. So target based on action or based on intent. And then, if we want to widen our activities or target a wider audience, we can use affinity and consumer pattern targeting. And that's it for today's session! I hope you found it informative and helpful. If you have any questions, feel free to
Google Search Ads VS Google Display Ads VS Youtube Ads: In-Depth Advertising Platforms Comparison.
Hey guys, in this video, I'm going to go over the differences between YouTube ads, Google search ads, and Google Display Network ads. Now, if you've been running ads for a while, you've probably heard of these three networks, and they're all part of Google's ad network, right? So, the biggest difference between the three, in my opinion, is the level of intent.
Google search ads show up when somebody searches on Google for something. These often have the highest intent because people are actively searching for a product or a specific solution. For example, they might be searching for dog biscuits. If your ad shows up, they're very likely to want to purchase dog biscuits. Google search has the highest search intent. However, it's also the most expensive. Cost per click on Google search can be very high, and you need to make sure your landing pages are perfect if you're going to do Google search ads.
Now, let's talk about YouTube. The search intent on YouTube can vary a lot. For example, you'll often have people searching, How can I do Amazon FBA? or How can I invest in real estate? These are keywords that signify intent. They're obviously interested, but they aren't necessarily looking for a specific solution. Some people do search for specific courses, but it's not the majority. There are also a lot of people on YouTube who are watching cat videos and completely random things. So, the level of intent on YouTube can go from very high to very low. It's kind of somewhere in the middle. The cost per click is not too high, and the search intent is higher than display and definitely higher than Facebook.
Now, let's talk about Google Display. The Display Network is basically like banner ads. There are some video ads in there, but the display ads essentially have the lowest cost per click and massive inventory. However, it's very difficult for new and even intermediate advertisers. It's really an advanced advertiser scheme because you need to find the right websites where you can place your ad, and you're also combating banner blindness. A lot of people ignore banner ads and ads on websites. On the other hand, a YouTube ad is a lot harder to ignore. It's right in front of you, native to the platform. That makes YouTube ads a lot easier to make work.
All three have their uses. Now, let's talk about when you would want to use each one and where each one would perform the best. Let's say you're selling dog biscuits. The easiest place to go with is Google search and shopping ads. Shopping ads show up on Google search, but they include a photo of your product and even reviews. This is the easiest place to start because you're targeting people who are about to buy and are interested in buying. You'll probably want to target people who are searching for your brand. That's an easy place to start. However, if you want to achieve true scale with an ecommerce product, YouTube is the way to go. You can start with search and shopping because it's the easiest to make work. You don't need video, and people are already ready to buy. However, if you want to start spending $10,000 a day and really take your product mass market, that's where you want to go to YouTube.
On YouTube, you can take somebody who doesn't even know they want your product and convert them into a buyer. For example, you'll often see ads for products that most people have no need for. They don't really have a desire for it. People are just being sold on it because the ad is creating a pain point. It's making them aware of a problem and then providing the solution. With video ads, you can do that in two or three minutes. You can convince people that this problem they might have a vague sense of is an actual real problem and this is how you solve it. On display, the same philosophy applies, but it's just a lot harder to make work. Google Display is a huge network, and you should definitely go there once you tap into YouTube. But in my personal opinion, it's just easier to tap YouTube first. You can probably spend $50,000 a day on YouTube for a mass market product before you even expand out to display.
Now let's talk quickly about info products and coaching brands. For ecommerce stores, definitely start with Google search and shopping. Then go to YouTube and display. But for info products and courses, search has not been the best. Sometimes companies do well with search, but a lot of the times people who buy courses are on YouTube watching videos on how to do something, how to start a business, how to invest, etc. They're not specifically searching for that on Google. They might search once or twice, but on YouTube, they hit that search button. It's a lot easier to learn visually and through YouTube videos. Even if you do search for something on Google, you're competing with a lot of other ads at the top. On YouTube, every time you watch a video, you have another opportunity to get hit by ads. There's just so much inventory. People are going through multiple videos and getting hit by ads on each one. You have the opportunity to be there while they're learning about the content. That's why YouTube is the best platform for info and coaches, as well as scalable ecommerce. Once an ecommerce store is ready to go mass market, YouTube is the platform.
Here's the other thing about YouTube. Yes, there are a lot of people watching cat videos, but there are also a lot of people watching how-to videos in your niche. For example, if you're in the ketogenic niche, there are a lot of people watching how-to videos on keto. You can target those people, and they'll likely be interested in your product. The cool thing is, you can easily spend $10,000 a day on many of these niches, targeting fairly high intent audiences who are ready to invest. That's my favorite part about YouTube. There's a lot of scale with high intent audiences. We're able to often scale our clients' accounts to $10,000 a day or $20,000 a day and higher.
Now, where does search and display come in? For ecommerce brands, definitely start with search. But for both info and ecommerce brands, I highly recommend doing branded search and retargeting your website visitors with banner ads using the Google Display Network. Branded search is great because you want to show up for your brand name. Retargeting on search and display is an easy win that allows you to get those clients back at a low cost.
If you own an info product, just keep in mind that while branded search is great, it's going to be really hard to scale cold traffic with Google search. It's 10 times easier to scale a YouTube ads campaign. In summary, you want to be running retargeting on all three networks. For info and coaching, focus on YouTube and retarget on search and display. For ecommerce, start with search and then scale on YouTube. That's where you can achieve massive scale and virality. Display is great for retargeting. If you tap out on YouTube and Facebook and can't scale anymore on those platforms, then display is something you should really look into. But cold display is its own beast and takes a lot of work to figure out. Only the best marketers in the world have been able to figure out cold display.
In conclusion, the key is to understand the level of intent on each platform and choose accordingly. Google search ads have the highest intent, but they're also the most expensive. YouTube ads have varying levels of intent, but they offer scale and the ability to convert viewers into buyers. Google Display Network ads have the lowest cost per click, but they require more advanced strategies to make them work effectively. Depending on your offer and goals, you can choose the platform that best fits your needs.