ads remarketing

Google Display Ads Remarketing (Your Data Segments) Tutorial 2022

What's up everyone, welcome to the Surfside PPC YouTube channel! Today, I'm going to show you how to create a Google Display Ads remarketing campaign from start to finish. But before we get started, let's go over the necessary steps you need to take.

- To create a Google Display Ads remarketing campaign, you need an active Google Ads account and a Google Analytics 4 account for your website.

- You also need to enable Google Signals data collection in Google Analytics 4 to create remarketing audiences.

Steps:

1. Create your Google Ads and Google Analytics 4 accounts.

- Make sure to enable Google Signals data collection in your Google Analytics 4 account.

2. Link your Google Ads and Google Analytics 4 accounts.

- This is important because it allows you to import your audiences directly into your Google Ads account.

3. Create your data segments or remarketing audiences.

- You can create your data segments in Google Ads or Google Analytics 4.

- You can create audiences based on all users, website visitors, YouTube users, or app users.

- For website visitors, you can create audiences based on specific pages they visited.

4. Create your Google Display Ads remarketing campaign.

- Choose your target audience and set your budget and bidding strategy.

- Create your ad groups and ads.

- Monitor and adjust your campaign as needed.

Creating a Google Display Ads remarketing campaign can be a great way to reach people who have already interacted with your business. By following these steps, you can create effective remarketing audiences and run successful campaigns.

Google Ads Remarketing Tutorial 2022 with Google Analytics 4 & Google Tag Manager

Hey everyone, welcome to Surfside PPC's YouTube channel! In this video, I'll be going over Google Ads remarketing and showing you how to create data segments to target in your campaigns.

- Goal: Show how to create remarketing audiences with Google Analytics and Google Tag Manager, and how to target them in campaigns

- Shared library: Audience Manager

- Data segments: Different remarketing audiences to target in campaigns

- Using Google Analytics and Google Tag Manager to create data segments

- Enabling Google Signals in Google Analytics

Steps to create remarketing audiences:

1. Enable Google Signals in Google Analytics

2. Link Google Ads and Google Analytics accounts

3. Link Google Analytics and Google Ads in Tools and Settings

4. Link YouTube channel (optional)

- Linking accounts is easy if you have ownership

- Google Analytics is a free tool to get started with

- Google is shifting towards Google Analytics 4

- Use data segments to target remarketing audiences in campaigns

15 Remarketing campaigns in Google Ads

Have you heard of remarketing campaigns and are confused about them? In this 15th video of the Google Ads Series, we will discuss how to set up and use remarketing campaigns.

What are Remarketing Campaigns?

Remarketing campaigns are campaigns where we target people who have already visited our website. These campaigns have a much higher conversion rate than regular prospecting campaigns.

Why do Remarketing Campaigns work?

Remarketing campaigns work because they target people who already had intent to buy our product or service before clicking on the ad. These users did not convert on the page, but we can retarget them with our remarketing campaigns while they are on other websites and apps.

How to set up Remarketing Campaigns?

To set up remarketing campaigns, you need to have conversion and remarketing pixels set up on your website. You can allocate 10-20% of your budget for remarketing campaigns, and you need to consider what type of content you will use specifically for remarketing campaigns.

Remarketing campaigns are a great way to target users who have already shown interest in our product or service. By retargeting them with our ads, we can remind them to come back to our website and convert. With the right strategy and budget allocation, remarketing campaigns can improve your conversion rates and overall campaign results.

Google Ads Help: Dynamic remarketing simplification

In this video, we will guide you through the process of setting up the feed tag and remarketing lists required for dynamic remarketing. By following these steps, you can display ads to your website visitors based on the products or services they viewed on your website. Here's how you can get started:

1. Upload the feed: To set up dynamic remarketing, start by uploading the feed. Click on Tools and select Linked Accounts. If you use Google Merchant Center, make sure your Google Ads and Merchant Center accounts are linked. Otherwise, click on Tools, then Business Data, and select Dynamic Ads. Add feed and select one of the feed schema and upload the feed from your computer.

2. Generate the remarketing tag: To enable audience targeting with personalized ads, you need to generate the remarketing tag that you'll add to your website pages. Click on Tools, then Audience Manager, and Audience Sources. Under Google Ads Tag, click Details, then on the down arrow for tag setup. You'll get the tag that you'll add to your website.

3. Set up event parameters: Click on the three-dot menu, then Edit Source. Select the second option to collect on specific actions. Click on the boxes beside business types that apply for your products or services. Your developer will also want to add custom parameters and event snippets.

4. Create display remarketing campaigns: Using your audience list, you can create your display remarketing campaigns. Click on Campaigns, then the plus sign to start a new campaign. Select your campaign goals and type, name your campaign, and specify locations, languages, bidding, and budget. For optimal targeting, select automated so that Google's machine learning can help you target with the greatest reach, which includes remarketing. If you want to target specific audiences only, set targeting to manual.

5. Attach feeds to campaigns: Once your campaign is created, go to Campaigns and select your campaign. Click Settings, then Additional Settings. Click on the down arrow for Dynamic Ads and check the box for using a feed, then click Save.

By following these steps, you can set up dynamic remarketing campaigns and display ads to your website visitors based on their previous interactions with your website. For more information, visit the Google Ads Help Center.

Dynamic Remarketing Set Up for Google Ads (with GTM)

In this video, we learn how to set up tracking codes inside Google Tag Manager to enable Google Ads Dynamic Remarketing on our campaigns. Here are the key points covered:

- Setting up tracking codes in Google Tag Manager for Google Ads Dynamic Remarketing

- Demo shop based on Shopify store

Steps:

- Need a product feed managed by Google Merchant Center

- Tag website with information to identify product user viewed

- Tracking code includes value and ID of product viewed

- Code installation methods vary, can use plugins or install manually

- Check if tracking codes are implemented correctly with visible data layer

- Data layer must include information about product viewed, item list, category, add to cart, and purchase

- Use Google Ads Remarketing tag in Google Tag Manager

- Need conversion ID from Google Ads account

- Conversion linker tag should also be installed

- With proper set up of tracking codes and product feed, dynamic remarketing can be done effectively in Google Ads

Setup Google Ads Remarketing With Tag Manager 2022

In this article, we will guide you through the process of setting up Google Ads Remarketing on your website using Tag Manager. We will provide timestamps and helpful links to make this process easier for you.

Steps to Setting Up Google Ads Remarketing:

1. Set up an audience in Google Ads by clicking on Tools and Settings and then Audience Manager. If you are setting this up for the first time, click on Set up an audience.

2. Collect general website information and select Save and continue.

3. Copy your conversion ID and save it to your Tag Manager playbook or documentation.

4. Configure your tag in Tag Manager by selecting Google Ads Remarketing and adding your conversion ID and conversion label.

5. Select All Pages for your triggers and save your tag.

6. Add a conversion linker by clicking on Add a new tag in Tag Manager and selecting Conversion Linker. Set your trigger to All Pages and save your tag.

7. Verify that your tags are firing correctly by opening Tag Assistant and entering preview mode.

Setting up Google Ads Remarketing on your website using Tag Manager is a simple process that can greatly benefit your business. With the help of our guide, you can easily install your remarketing tag and conversion linker and ensure that they are working correctly. Don't forget to check out our Tag Manager Playbook and deep dive video for more information on tag setups, triggers, and events. Keep building the business you love!