ads testing center
Hello and welcome to McDougall's Medicine with Dr. John and Mary McDougall. I'm your host, Heather McDougall, and I just want to start out by saying Happy New Year! I can't believe we finished 2022 and I'm very excited to start a new year. Hi Mom and Dad, how are you? Great to see you. Thanks for being here on the first day of 2023.
Yeah, Happy New Year to everyone! January 1st, it's going to be a good one, I promise you. I've been in the doldrums of depression for too long that I'm really optimistic about what's heading to what's coming up in front of us. It's gonna happen, you just hold on to your hat, they say. Anyway, just to remind you, anything you hear on this presentation for the next hour is not to be taken as medical advice. You talk to your own doctors and I'll just give it to you straight from the hip and tell you what I believe and how I do it and how I take care of my patients. But most of you are not my patients yet, until you come to the 12-day program and then you become an official McDougall patient.
But in the meantime, what you hear here, hopefully, will be of a challenging second opinion. Everybody needs a second opinion. Oh, how about a challenge? You're saying positive, it's not about the same old stuff you get from one doctor after the next. You know, the community standard of practice, you know how you don't get sued? It's you kill your patients, the same way the guy next door is killing his patients. Call it the community, no, I'm serious. Well, I've been working in this business a long time, for too long, right? Actually, I'm really looking forward to it, you know? I'm not just saying this because it's a nice thing to say at the beginning of 2023, but yeah, I think we have a tremendous amount of positive things to happen in our world over the next two or three years. And you know, I've been there a long time, I've had some pretty negative things, but I'll tell you about it tomorrow morning, actually. Tomorrow morning, speaking of tomorrow morning, I've been working on two slide presentations, and Heather, you're going to have to tell them how to get involved in these presentations.
One, I'm doing tomorrow morning on Chef AJ's show. That's Monday morning, which will be the second of January 2023. And I'm doing it on Jamie Raskin, who's the congressman who was just diagnosed as having a beta cell non-Hodgkin's lymphoma. I'm going to talk to you about how you get these non-Hodgkin's lymphomas. This is a second cancer at 60. He's gotten the non-Hodgkin's lymphoma at age 40, he got colon cancer. Oh, I didn't know that. Well, you're going to learn a lot of things. I'll be listening about lymphoma tomorrow morning on Chef AJ's show. I'll be talking about what causes it, of course, you already know what causes it, right? If you wouldn't be listening to me if you didn't know what caused it. But I'll give you the details, I'll show you how it happens, and you know what the research is behind it, what to do about it, and so on. So we're going to do that at 10 o'clock tomorrow, January 2nd.
And the other presentation I'm working on, and again Heather, you're going to have to tell people how to get involved. Are we going to charge for this next one coming up, or is it going to be free? You know, that's up to you. No, I put a lot, I think I don't know. Well, I really love your channel inside that later, but I want the general public to hear this, and I want our followers to hear it first and live. So we're going to do that sometime in the next, probably three weeks. We're going to get a live presentation on bizarre diets, bizarre weight loss programs. And we're going to be talking about, probably talking about the GLP-1 agonists, which are like Ozempic and all the other nonsense out there. Yeah, that makes you sick, that's how it works, it makes you sick. So I'm going to be discussing that. We're going to start with the history of weight loss programs and show you for thousands of years, people have known that rich people, we've rich food, greasy food, you know? I'll give you a dozen references of during various periods of time, various parts of planet Earth, that the people who have been prominent in the diet field, I mean, for at least 2,500 years ago. I'm going to tell you about it, they've recognized that if you eat like a king and a queen, you get fat and sick like a king and a queen.
And then we're going to go on and we're going to talk about make yourself well. We'll talk about calorie-restricted painful diets. You maybe throw that in last night. Well, it's important, yeah, I know. But you know that everybody knows they fail. You know, but I mean, that's the way when I was losing weight as a teenager, that's what I did. Calorie-restricted bizarre diets like cabbage soup. Oh yeah, yeah, well, I could go off if you say if you help me in that direction, I'll go in that direction. But then we're going to go to how you can lose weight, take a cancer chemotherapy, and how you can make yourself really sick with these low-carb diets and lose weight. And the main thing is I'm going to talk about these glp-1 agonists. They're like Ozempic, you know the rage, you know? Spending a thousand dollars a month making yourself sick to lose weight. Anyway, we're going to talk about that. And then we're going to be talking about diverting the intestinal tract, creating non-absorption in the intestinal tract, and you know what I mean there. I'm going to be talking about bariatric surgery, right? Where they kind of rearrange the flow of your food through your intestinal tract or they do sleeves or put bags in your stomach. But we're going to start, well, I heard an ad on TV last night, a woman, did you see that ad? A woman was standing here, probably working on the show, a woman was standing there talking about how her doctor recommended that she have gastric bypass surgery because he thought she was too heavy. And she wasn't even obese, she was just a little large. And she said she didn't want to do that, well she was looking for alternatives. I can tell you what she chose. I got an alternative for her. It was practiced between 1830 and 1920. It was the Victorian age, you know? Women felt that they had to be really trim and they did whatever they could, they wore corsets so they squashed their intestinal tracts down, you know? Got really skinny by wearing these corsets. Aren't they? Yeah, I just, well, there is a way to bypass your food that they used back then. Okay, now don't give them the whole lecture.
Well, have you ever heard of tape worms? We're going to be talking about tapeworms and comparing them to bariatric surgery. Anyway, I was having a lot of fun putting this talk together. But Heather, how do you get involved in this talk that's coming up? Whether we charge for it or give it away free? Right now, I'd like to give it away free. Well, I think the best way to keep up on everything McDougall is to sign up for our mailing list. And you can do that on our website. I've shared a link in the chat, but our website is Dr. McDougall.com. And we send out mailings and include everything that we have going on, all events, free and paid, everything about our 12-day program. So that's the best way to stay in touch with us. And we're going to put out the notice and it's going to be a limited number of people that can participate because it's going to be live question and answers. So, you know, don't delay if you're interested in that subject on bizarre weight loss programs.
Oh man, he's having fun, you can tell. Yeah, I'm having a lot of fun. But that's the new rage, it's gonna make yourself sick with these with Ozempic and other types of diabetic medications. And it
Testing Your Ecommerce Store With Google Ads
Do you have a killer idea for an e-commerce store? Are you ready to start selling your awesome products? But here's the big question: will it actually work? Will you make money and see those profits rolling in? Launching an e-commerce store can be nerve-wracking, especially if you're not sure if anyone will actually buy your stuff. Trust me, I've been there too. But the good news is, there are strategies you can use to test if your store and products will work. One strategy I love is using Google Ads. When people search on Google, they have a clear problem in mind and are actively looking for a specific product. If you set up your Google Ads properly, you can show up every time someone searches for a product you sell. This means you're targeting people who are already interested in what you have to offer. And once you have that search traffic going to your site, it's all about giving those people exactly what they want. Every interaction they have with your store is a form of feedback, so pay attention to how they navigate your site, how long they stay on product pages, and if they add items to their cart. But the real goldmine of information comes from talking to your customers directly. Set up a live chat on your website or put your phone number in the header. You can even call customers after they receive their product to get feedback. This data is invaluable in improving your website and tailoring your products to meet their needs. Don't be afraid to research your competitors and see what's working for them. Pull ideas from successful stores worldwide and apply them to your own. By understanding why customers want your products and showing them that your store is the best option, you'll increase your chances of converting visitors into buyers. So, don't just rely on hope and luck. Use Google Ads, gather feedback, and optimize your website to give customers exactly what they want. And remember, entrepreneurship is all about solving your customers' problems. So get out there, make some sales, and turn your dream into a reality.
This Secret TikTok Ads Testing Strategy Is Changing Lives
Hey buddy, I hear you're looking for that underground black hat ad strategy that will leave your bank account impregnated. Well, I've got just the thing for you. But before we dive into it, let's talk about TikTok product testing strategies and how people come up with these strategies in the first place.
First off, let's start with the basics. When testing a new product, it's important to create five identical ad groups. I know it may seem redundant, but trust me, even when two ad groups are exactly the same, they never perform the same way. So, having multiple ad groups gives you a better chance of finding profitable audiences.
Now, let's talk about the ad group settings. Make sure you have the correct TikTok pixel set up on your store. You'd be surprised how many times people mess that up. Also, consider turning off video downloads and user comments. These can sometimes negatively impact your conversion rate.
When it comes to targeting, I personally recommend sticking with the United States. It consistently gives the best return for dropshipping products. However, if you're dropshipping in a specific country and it's working well for you, then go ahead and test that country as well.
Gender targeting is something I rarely touch, unless the product is specifically geared towards one gender. For age targeting, I usually stick with 18 and older, unless the product is on the pricier side. In that case, I exclude teenagers who may not have the means to purchase the product.
Now, let's talk budget. I've done some split testing and found that starting with a daily budget of $25 is the most predictable and consistent. It also reduces the chances of TikTok not spending your budget.
So, there you have it. These are some strategies that have worked for me and my team. We've scaled brands from zero to $1.7k a day using these methods. If you're interested in working with my team, we can help you find winning products, build custom-coded one-product stores, and create custom ads.
So, what are you waiting for? Give these strategies a try and see how they work for you. And if you need any further assistance, don't hesitate to reach out. Good luck with your TikTok ads!
Facebook Ads Tutorial For Shopify | Targeting & Testing Methods [0-$1000] LIVE Case Study DAY 1
Alright guys, this is a very exciting video. This is gonna be a really interesting video series. Pretty much what we're gonna be doing is taking account from scratch, literally zero, no ad spend, no pixel data, literally nothing. And I'm going to be showing you the process of going from zero to scaling with Facebook. And we're gonna be doing it day by day. And I'm gonna be showing you literally over my shoulder how I set it up, how I set up literally all my ads, all my targeting, and the process I've been using to get consistent results. And pretty much the best way to test on a low budget. And so this is gonna be very exciting. The reason why I'm excited about this is because this is a video I wish someone would have made me when I first started out. I really struggled with this in the beginning because it was hard for me to see the light at the end of the tunnel when I was testing or what I was doing. So what you guys will be able to do is literally see right over my shoulder. You'll be seeing the targeting, what I'm spending, the conversions, the product. And so this will be really cool. So I'm excited, so let's just get into it.
Alright guys, we are in the computer. Let's start this thing. So the first thing first, let me show you the product. This is the product that we will be using for our research phase, our kind of testing phase. Now when I launch my ads, it's not going to be this exact device, but it's so damn similar. The reason why I have to change the device or change the product is because I'm gonna be scaling it. And when I'm releasing this case study, I just want to make sure that when I'm scaling, I'm not having to add in more negative factors than I need to. But regardless, I'm gonna be showing you guys literally everything. The reason why I chose this product is because it did go viral a little while ago, about three months ago. And so I'm doing a variation of it. And if you can see, it actually still has some life in it. 269 orders. If you go inside the drop shipping center and look at this, you can see that there's quite a few orders. And so this is really good. But anyway, that is not the point. I want to show you guys how we're gonna set this up, how we're gonna pretty much do literally everything from scratch. So right now, we're inside of a fresh ad account. And the first thing I recommend you guys do is actually, if you look to the left, I have like 33 ad accounts. And so a lot of them are named agency. And the reason why I do that is because Facebook likes to work with agencies. And so what I did was I contacted Facebook support and I asked them if I can open up some new accounts. And they lifted my level pretty high and I got a lot of accounts. And the reason why you want to do that is because if one account gets shut down or banned or whatever, for any reason, not even if it's your own fault, you just want to have backups. So that's the first thing. So first things first, let's create our ad and let's go to ad creation. I just like that view a little bit better.
Step 1: Choose Marketing Objective
Alright, so now the first step is actually to choose our marketing objective. And regardless of whether you have data or no data on your pixel, fresh out account, you haven't spent a single dollar, is you want to choose conversions. And the reason why is because regardless, this is going to tell Facebook our objective. Our objective is to get purchases. We're not trying to get video views or engagement. We want purchasers. So when we are putting out pockets of audiences for Facebook and we're saying, Hey Facebook, here's an audience we want to target, now get us the most likely people to convert, Facebook is gonna do that and show our ads to people that are likely to convert. Now it'll still take some time to optimize, but this is the way you can tell whether you have a winner or more of a product that's going to be a struggler. So the strategy we're actually going to be using with this is we're gonna do conversions on the top of funnel campaign. And then on the back end or the retargeting campaign, we're going to be doing traffic. And the reason why is because with conversions, we're going to be getting the cream of the crop audience that are likely to convert. And then with the traffic campaign, a completely separate campaign, we're then going to be telling Facebook, Hey, we like all these people that came to the website. Now we want to get all the people back that are likely to convert and also likely to click again. And so this is a really easy way to get sales and also to have really low CPMs by using a traffic campaign. So by using these two strategies, it's really effective and something I've been using for a very long time. Now to explain the other ones, catalog sales is really good for dynamic product ads, which I might be showing a little bit later. Engagement is something if you want a lot of engagement on your ad. And video views is if you want to maybe do the video lookalike strategy. So right now we're going to be focusing on these two and I'll actually switch to quick creation just because the view I think is better. Alright, now actually the next thing is naming convention. And basically, we want to have it very organized inside of our dashboard so that way we don't get confused. Because once you start scaling, you're gonna have a lot of campaigns and you need to be able to literally look at your ad account in a couple of seconds, understand exactly why you did this campaign and this campaign, and have an organized view so you can immediately see how your ad account is doing and how you can improve it. And so what I always do is for this objective at least, we're going to be doing top of funnel because it's cold traffic. And then we're going to be putting the objective, which is conversions. And then on the ad set name, we'll be going over that in a little bit. And so we're gonna save to draft. Okay, perfect. And then the next thing is to add set. So this is where it gets very important.
Step 2: Set Up Ad Set
The first thing is the pixel. So we want to optimize immediately for purchase. And as we scroll down here, the next thing is daily budget. I'm gonna start with $10 a day. This is usually what I do. And so it really depends on the price of your product. So you can do $3 a day, $2 a day. It doesn't matter. But you're gonna have to spend until at least half the cost of the price of your product. Meaning if you're selling your product for $30, you need to at least spend up to $15 for that one ad set to have any kind of surmountable data. Because you're going to be looking at early purchase signs and I'm gonna be going over that more in day two or in video two once we have like data and KPIs and I can go over that. But you need to pretty much, you can set any daily budget you want, but regardless, you're gonna have to spend at least half the price of your product. So that way you have some kind of data. And so what I usually actually start off with is $10 a day. And then if I have lookalike audiences for purchasers, I'll start immediately with $50 a day. And so this is a good start. And then the start date, now we're actually going to start on the next day. I always like to start my campaigns the next day at 12 AM. And so that's just something that I've always done and I just kept on keeping it consistent. Now we're gonna scroll down here. Now one of the biggest things that we need to make sure we do when we're targeting is we need to understand our product and our audience. And so with this product, this is mainly anti-aging. So this is mainly for women and this is mainly for fine lines and wrinkles. And this is mainly for wrinkles. And so what we need to make sure we do is target women that actually have some sign or some top level of mind of wrinkles. So that's gonna mean that we're not going to be targeting 18 to 25 year olds. We're going to be targeting women over the age of at least 35. And so for all of my campaigns and ad sets and different products, I've found that the best converting audience has always been actually from 40 to 55, that age range. And I'm not really sure why, but it's just always been like that for me. And so I'm gonna immediately start with 35 to 65 and up and immediately go to women. I'm always going to start in the US. And we're going to go ahead and scroll down here and edit placements. Now another thing that's really important to point out is you want to separate your platforms. So what I mean by that is you really don't want to be targeting Facebook and Instagram and of course Messenger and Audience Network. You don
Agile Development, Testing and Test Centers (ReliableInformationSystems.TV)
Hi! Welcome to Reliable Information Systems dot TV! Hey, hello! I have a question. I heard testers are obsolete in today's world of agile software development. At the same time, there are so many ads for agile tester certifications. How does this fit together? Do testers ignore reality? Let's look at the facts.
- In the world of agile software development, the role of testers is often questioned.
- Agile methodologies aim to improve software development by increasing flexibility and collaboration between testers and developers.
- However, there is a misconception that testers are no longer needed.
1. Test Centers in High-Tech Organizations:
- Most high-tech organizations have test centers, indicating the importance of testing in software development.
- IT departments believe that testers and developers should collaborate better.
2. Why Agile Methodologies?
- Agile methodologies have gained popularity as they aim to replace the inflexible v model and waterfall model.
- Many software projects failed in the past due to inflexible requirements and outdated documentation.
- Testing plays a crucial role in ensuring the success of agile methodologies.
3. Getting Rid of Testers in an Agile World:
- Gurus often make provocative statements to grab attention, but getting rid of testers is not the main point.
- Testing, requirements engineering, and software development are interconnected.
- Improving requirements management and software development also involves considering testing.
4. Testers' Role in Agile Teams:
- Testers and developers have different skills and mindsets.
- Agile teams should decide at the beginning of each sprint who takes over development tasks and who tests.
- This allows for flexibility and better utilization of testers' expertise.
5. Organizational Aspects:
- Managers should focus on organizational aspects when discussing testers' role.
- Comparing testers to mechanics and police officers helps understand their contribution.
- Testers can act as mechanics or policemen, depending on the organization's needs.
6. Importance of Testing:
- Testers help find bugs early in the project, saving time and improving software quality.
- Testers validate software quality, ensuring that customers are satisfied.
- IT professionals should not overlook the importance of IT operations and stability.
- Testers play a crucial role in agile software development, facilitating software quality and stability.
- Testers should report to their software development project manager or the head of IT operations, depending on their role.
- Agile methodologies can improve software development, but organizations must understand the reasons for testing and make informed decisions about testers' roles.
In summary, testers are not obsolete in agile software development. They play a vital role in ensuring software quality and stability. Organizations should recognize the importance of testing and make informed decisions about testers' roles in their projects.
A/B Testing Ads: Amazon Sales Boost with Advanced Test Analytics (+4 Free Tools for Amazon Sellers)
Good day everybody and welcome back to this channel all about Amazon PPC and how it can help you with your Amazon business. Today, I thought I would share with you the next in my top Amazon PPC mistakes series - mistake number 16: not using A/B split testing on your ads. And if you're using it, doing it wrong. So, that's the topic for today. I'm going to share probably more than I intended for this video originally, and I'm going to give you a lot of tools that can also help you - free tools as well. So, stick around, there's a lot to catch in this one.
- Split testing is crucial for optimizing your Amazon PPC ads
- A/B split testing allows you to test different components of your ads to improve performance
- In this article, we will explore the importance of split testing and provide tools to help you conduct effective tests
Why is split testing important?
- Increase click-through rate and sales
- Determine the best image, title, and other components of your ads
- Discover hidden opportunities for improvement
What should you split test?
- Main focus should be on testing different images
- Also test titles and A+ content if possible
- These components have the biggest impact on click-through rates
Tools for split testing:
1. Free tools like Favor and Swelly
- Allows you to upload two images and get feedback from random users
- Limited control over the audience, so results may not be accurate
2. Paid tool like Pickfu
- Offers more control over the audience
- Respondents provide explanations for their preferences, giving you valuable insights
- Recommended for high-traffic products or when dominating a market
3. Facebook advertising
- Collect emails from potential customers and test different images
- Use the winning image as your main image for Amazon ads
4. Amazon Manage Your Experiments
- Allows you to test two copies of A+ content and the title
- Provides real Amazon data for split testing
5. Listing Dojo and Splitly
- Free tools by Viral Launch
- Allows testing of pricing, bullet points, and other components
- Recommended for high-traffic products with potential for improved conversion rates
What to test in your Amazon ads:
- Test different headlines for sponsored brands and sponsored display ads
- Don't test multiple components at the same time
- Lifestyle images vs. brand images
- Test different images to determine the most effective one
3. Conversion rates
- Test landing pages and store pages for sponsored brands
- Use A/B testing to identify the best performing option
4. Time of advertising
- Test different time slots to determine the most effective times for showing ads
- Use manual campaign creation or day parting tools for accurate testing
- Split testing is essential for optimizing your Amazon PPC ads
- Use the recommended tools to conduct effective tests
- Test different components like images, headlines, and conversion elements
- Monitor and adjust your campaigns based on the results
- Take advantage of the insights gained from split testing to improve your overall ad performance.
Have a great day, and happy testing!
How To Launch A Dropshipping Product | TikTok Ads Testing Blueprint (A-Z Walkthrough)
Figuring out if a product is good or not can be difficult, so in this video, I'll give you guys my exact strategy for testing products on TikTok. I'll show you how to set up a campaign, test a product easily, and figure out if it's something you can scale up quickly. I use this strategy regularly and have had success taking a product from zero to seven thousand dollars per day in just five days. So, let's dive into it!
First, let's talk about how I find products to test. I start by going to Pinterest and searching for ads in Canada. I also check out Shopify and ClickFunnels, as many people are running ads on Pinterest using these platforms. I look for ads with 1000+ pins, as these are usually easier to obtain. Once I find a product that looks interesting, I go to TikTok and search for it to see if there's a lot of content related to it. If there is, I know there's potential to run ads using that content. This is a process we do regularly since we're constantly testing products on TikTok.
Now, let's get into the testing strategy. Here's the exact structure I use:
1. One campaign with three ad groups.
2. Set a budget of $20 per day for each ad group.
3. No interest targeting during the testing phase.
4. Narrow down by age and gender if necessary.
5. Use two to three video ads in each ad group.
6. Let each ad group spend $10 and look for add to carts and purchases.
7. If there are no add to carts after $10 spent, consider turning off the product.
8. If the product performs well, scale it up to a one product store or niche store.
During the testing phase, we're looking for add to carts and purchases. If we're not seeing any add to carts after $10 spent, it's a sign that the product may not be performing well and we should move on. However, if we're seeing add to carts and even purchases at $10 spent, that's a great sign to start scaling the product.
In my experience, it's important to know when to stop running products. If a product is not performing after day one, it's usually a good idea to turn it off and focus on other products. It's all about finding the right balance between testing and scaling.
In conclusion, testing products on TikTok can be a profitable strategy if done correctly. By following this testing structure, you can quickly figure out if a product is worth scaling and potentially make significant revenue in a short amount of time. Remember, it's all about finding the right products and knowing when to scale or move on. Good luck with your TikTok testing journey!