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ads with pathos

Published on: January 28 2023 by pipiads

The commercial we will be discussing today is titled Try NOT to cry Saddest commercial ever. This commercial is meant to tug at the heartstrings of its viewers and leave them feeling emotional. In this article, we will be analyzing the different techniques used in this commercial to evoke emotions from its audience.

Techniques used in the commercial:

1. Music - The commercial starts with a somber tune that sets the tone for the emotional journey that the viewers are about to embark on.

2. Dialogue - The dialogue in the commercial is realistic and relatable. It showcases the everyday conversations that families have and highlights the importance of family bonding.

3. Interjections - The commercial uses interjections to create a sense of urgency and emotion. For example, when the grandfather sees his granddaughter, he says Oh, I miss her.

4. Colloquialisms - The commercial uses colloquialisms to create a sense of familiarity and comfort. For example, when the grandfather tells his granddaughter to clean up, he says make sure you clean that up.

5. Idioms - The commercial uses idioms to create a sense of emotion and understanding. For example, when the father says I ironed your shirt for you, it shows his love and care for his son.

6. Transitional phrases - The commercial uses transitional phrases to smoothly move from one scene to another. For example, when the father tells his daughters to go downstairs, he says girls come on, let's go downstairs.

Overall, the commercial does an excellent job of using various techniques to evoke emotions from its viewers. From the music to the dialogue, everything is designed to create a sense of empathy and understanding. This commercial is a reminder of the importance of family and the bonds that we share with our loved ones. It is a powerful message that will resonate with viewers for a long time.

Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

In this article, we will be discussing various quotes and phrases that can be used in writing to make it more engaging and interesting. We will also be highlighting the importance of using transitional phrases, contractions, and colloquialisms to make the writing more relatable.

Quotes and Phrases:

- The mission of O that's good is to bring delicious comfort food with a nutritious twist to all of America.

- When you find something great, I always want to share it. That is my inspiration.

- It doesn't matter how many records are broken or how many rings I've won. I know I can always be better.

- There are two of me - there's the person I am and the person I'm driven to be.

- We're in a constant chase to become the best version of myself.

- If you're intrigued by moviemaking as a career, this isn't the class for you. But if you need to make movies, if you feel like you can't rest until you've told this particular story that's burning to tell, then I could be speaking to you. I'm Martin Scorsese, and this is my master class.

- Clean enough? Honey, you don't have to worry. Everyone's a little bit nervous on the first day of school.

- Maybe I can make some new friends.

- Okay. Then I'll study hard and focus on school.

- On my own family and my daughter. That sounds good. And then what?

- Well, that sounds like a good plan.

- Clearly my whitening toothpaste is not cutting it.

- Time for white strips.

- Crest glamorous white whitestrips are the only ADA accepted whitening strips proven to be safe and effective.

- They work below the enamel surface to whiten 25 times better than a leading whitening toothpaste.

- But here's something you might not know - after you see what others pay, just sign up for free and TrueCar's certified dealers go to work.

- Not bad. They help you find your car. Very nice. It makes you competitive offers.

- This is the one.

- Pom Wonderful pure pomegranate juice is more than just full of antioxidants. It's packed with a burly battalion of free radical-impaling antioxidants.

Importance of Writing Techniques:

Using transitional phrases and contractions can help make the writing more conversational and relatable. Idioms and colloquialisms can add personality to the writing and make it more engaging. Dangling modifiers and repetitive phrases should be avoided to prevent confusion and boredom for the reader.

In summary, incorporating quotes and phrases can enhance the quality of writing. Utilizing transitional phrases, contractions, idioms, and colloquialisms can make the writing more relatable and engaging. Avoiding repetitive phrases and unnatural sentence structures will ensure that the writing is clear and concise.

Ethos, Pathos, Logos (AP Lang Summer Assignment)

Using Credibility, Pathos, and Logos in Commercials

Commercials often use different techniques to persuade consumers to purchase their products. Three common techniques are credibility, pathos, and logos. In this article, we will analyze three different commercials and identify how they use these techniques to appeal to consumers.

Heineken Light Commercial:

The Heineken Light commercial starts with credibility by using famous actor Neil Patrick Harris to introduce the product. Harris mentions the beer's award for best tasting low calorie lager at the 2013 World Beer Championships, adding to its credibility. He also mentions that he drinks it often, making consumers think that if Neil Patrick Harris likes it, it must be good. Finally, the commercial uses Harris's comedic acting skills to create a memorable ending.

Car Commercial:

This commercial uses pathos to appeal to consumers' emotions. It starts with a heart-wrenching scene of a girl saying goodbye to her dog at the vet's office. The commercial then shows flashbacks of the girl and her dog's relationship, creating a sense of nostalgia and empathy. The commercial then links the car being advertised to the loyalty and timeless memories represented by the dog. The final blow is when the commercial says, Best friend for life's journey, making consumers think that the car is more than just a vehicle, but a companion.

Brita Filter Commercial:

The Brita Filter commercial starts with logos, using a fact to grab the consumer's attention. The commercial mentions how the US alone used over 39 billion plastic bottles of water, which is enough to stretch around the earth over 190 times. The commercial then emphasizes how the Brita filter can take up to 300 of those bottles out of the equation. The commercial ends with the statement, It's a small step that can make a big difference, making consumers think that they can make a positive impact on the environment by purchasing a Brita filter.

Credibility, pathos, and logos are all effective techniques used in commercials to persuade consumers to purchase products. By using famous individuals, emotional scenes, and factual information, commercials can create a lasting impression on consumers and drive sales.

Pathos, Ethos, Logos Commercials

- The importance of being authentic in advertising

- Contrasting the message of a Sprite commercial with personal beliefs


- Using colloquialisms and interjections to emphasize points

- Avoiding repetitive phrases and unnatural sentence structures

- Challenging the message of a Sprite commercial and promoting authenticity

- Using a small house as a metaphor for a comfortable and welcoming home

- Utilizing a legal dialogue to illustrate the importance of paying attention to details

- Highlighting the success of a Facebook targeting strategy for Shopify dropshipping

- Emphasizing the importance of being true to oneself in advertising

- Encouraging creativity and authenticity in marketing efforts

- Demonstrating the potential for success in targeted advertising strategies

The 10 Popular Commercials of 2022 ( so far )

As the dark skies have spoken, it is time for Susan to retire. Zeus, in need of a charge, bids farewell as well. But where will they go? In the midst of their departure, the BMW IX, the ultimate electric driving machine, catches their eye.


- Zeus needs a charge and bids farewell

- BMW IX catches their eye

- Catherine's coffee spills as Eugene Levy enters the scene

- Peyton and Eli Manning banter on a road trip to the Super Bowl

- Bradshaw joins the crew and they stop for chips and drinks

- Barbie finds her dream house with Rocket Homes and Rocket Mortgage

- Lindsay Lohan becomes more productive and trades DUIs for DIY

- Planet Fitness helps people get glowing and feel spectacular

- Closing time arrives, and everyone heads out

As the night comes to a close, everyone departs in their own way, seeking their own adventures. From electric cars to dream homes and fitness goals, the possibilities are endless. It's time to say goodbye and look forward to what the future holds.

Pathos, Logos, and Ethos in Advertising

The Art of Rhetoric: Persuasive Techniques in Advertising

- Persuasive rhetoric can be found in a variety of media, from high school debates to billboards on the street.

- The goal of any persuasive argument, including advertising, is to convince the audience of your point of view.

- Advertisers often use emotional appeals, credibility and trust-building, and logic and reason to achieve this goal.


- Pathos refers to emotional appeals in advertising.

- Positive emotions, such as excitement, are often used to promote products.

- Heartwarming or sentimental images can also be used to tug at the heartstrings of consumers.

- Sometimes, the prevention of something negative in one's life is used as an emotional appeal.


- Ethos in advertising refers to establishing the credibility or character of the product.

- This can be done through brand association or expert testimonials.

- Celebrity endorsements are also commonly used to lend credibility to products.


- Logos refers to an appeal to logic or reason.

- Advertising that uses logos typically provides straightforward information about the product, including what it does and how it works.

- Print advertisements and internet sites are often the most effective at delivering logos.

- Persuasive techniques in advertising have been utilized for over 2,000 years.

- Advertisers use a combination of emotional appeals, credibility-building, and logic and reason to persuade consumers.

- By understanding these techniques, consumers can make informed decisions about the products they choose to invest in.

How to Identify Ethos, Logos and Pathos by Shmoop

We all want to win arguments, but it's not always easy. Thankfully, Aristotle gave us three rhetorical devices that can help us persuade others: ethos, pathos, and logos. By mastering these tools, you can become a persuasive writer, debater, or even a salesman.


Ethos refers to the speaker's moral character. By presenting yourself as a trustworthy and decent person, you can persuade others to see your point of view. It's important to approach discussions calmly and respectfully, rather than aggressively.


Pathos appeals to our emotions. By tugging at someone's heartstrings, you can get them to stop thinking and start feeling. For example, if you want to convince someone that oil spills are bad for the environment, don't just show them graphs and charts. Tell them about the animals that are affected and how it makes you feel.


Logos is all about logic and reason. This is where evidence and data come into play. By providing concrete evidence to support your claims, you can convince others that your point of view is the most logical. Just be careful not to resort to name-calling or insults.

If you want to be a persuasive writer, debater, or salesman, you need to master ethos, pathos, and logos. By presenting yourself as a trustworthy person, appealing to emotions, and providing logical evidence, you can convince others to see your point of view. And if all else fails, you can always offer them an Oreo.

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