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advertising ads with simile

Published on: June 29 2023 by pipiads

In this seminar organized by the Research Institute for Bilingual Learning and Teaching at the Open University of Hong Kong, Professor Jeanette Littlemore from the Department of English Language and Applied Linguistics at the University of Birmingham delves into the visual language used in advertisements through metaphor, metonymy, irony, and other figurative constructions. Littlemore explores the impact of these figures of speech on viewers and what they reveal about the ads' true messages. She also examines the relationship between metaphor and metonymy in advertising and its effects on comprehension and perceived effectiveness.

The seminar includes two studies on the figurative complexity of static billboard ads. Littlemore and her team analyzed the ads for metaphor and metonymy, and rated them for complexity with two raters. They also measured the perceived effectiveness of the ads, reaction time to comprehension, and the complexity of understanding of each participant. The results showed that figurative complexity did not relate to speed of comprehension. Moreover, the more complex the ad, the less people liked it. However, there was a correlation between perceived effectiveness and speed of comprehension. The study also revealed cultural differences in the interpretation of ads.

Littlemore cautions advertisers against using excessive metaphors and metonymy in their ads and suggests keeping it simple. She believes that advertisers should consider cultural differences in their target audience and adapt their messages accordingly. The larger study with 90 participants and 30 adverts in participants' own languages is ongoing, which will provide more insights into the impact of figurative language in advertising.

Figurative Language in Movies and Commercials

This article is about various phrases and idioms used in daily conversation. These phrases add flavor to our language and make it more interesting. From the catchy slogans of Geico to the classic lines of Disney movies, we will explore some of the most popular and commonly used phrases in the English language.

1. Geico Slogans:

- 15 minutes could save you 15% or more

- Get happy, get Geico

- Happier than a camel on Wednesday

- Happier than an antelope with night vision goggles

2. Disney Movie Lines:

- Life is your restaurant, whisper what it is you want

- I can show you the world, shining, shimmering, splendid

- Chim chiminey, chim chiminey, chim chim cheree

- No worries

3. Daily Conversation Phrases:

- Guess what day it is? It's hump day!

- I'm so hungry, I could eat a whole elephant

- You gotta let us play

- Welcome to our crib

- Tastes like chicken

Using phrases and idioms in daily conversation can add personality and color to your language. From advertising slogans to classic movie lines, these phrases have become a part of our culture and are often used to express a certain emotion or idea. So, next time you're feeling hungry or excited, use one of these phrases to spice up your conversation!


I gave my wife my credit card to buy every ad on TikTok and we mean business! She bought me a stain-resistant TikTok ad shirt and a Roomba that slides so well. We played with a gesture-controlled RC car and had a balloon animal contest. We also tested an anti-gravity case and planes that stick to the wall. I even got Chase a gift of nothing! We played with Stretch Armstrong and tried a milky piggy carbonated bubble clay mask. We also had some miniature brands and a finger monkey. We ended the day with some spinners and Heelys. It was a fun day, but we didn't find the king of TikTok ads. Did we miss anything?

How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023

Ladies and gentlemen, get ready to become a Facebook ads expert with this masterclass. Whether you have zero experience or intermediate knowledge, I will take you to the next level. In this article, we will cover the following topics:

- Benefits of advertising on Facebook

- Assets needed to start advertising

- Step-by-step guide for creating a Facebook page, Business Manager, and Ad account

- How to set up your first campaign

- Tips for defining your budget, valuing results, and optimizing your campaigns

Why advertise on Facebook?

- With 1.93 billion daily active users, Facebook has a massive audience

- Facebook generates 28 billion total ad revenue per year

- Cost per click averages around $1, and CPM averages around $11.54

Benefits of advertising on Facebook

- Sell more products and services

- Generate leads and collect customer information

- Distribute content on Facebook and Instagram

- Increase app downloads

Assets needed to start advertising

- Business Manager

- Ad accounts

- Facebook page

- Domain

- Pixel

- Payment method

Step-by-step guide for creating a Facebook page, Business Manager, and Ad account

- Create a Facebook page using real business information

- Create a Business Manager and verify your business

- Create an Ad account and name it

- Connect your Facebook page to your Business Manager

- Add a payment method to your Ad account

How to set up your first campaign

- Choose your objective and set up your ad set

- Define your target audience and budget

- Create your ad and preview it

- Launch your campaign and monitor its performance

Tips for defining your budget, valuing results, and optimizing your campaigns

- Test your offer and validate your product

- Use Facebook's micro-segmentation to target ideal customers

- Take advantage of CPC and pay only for clicks

- Achieve predictability by dialing in your funnel and offer

- Keep your Facebook page active to increase relevancy score

- Facebook advertising is a powerful tool for selling products, generating leads, and distributing content

- To start advertising, you need assets like Business Manager, Ad accounts, and a Facebook page

- Follow the step-by-step guide to create these assets and set up your first campaign

- Optimize your campaigns by testing, targeting, and achieving predictability

- Keep your Facebook page active to increase relevancy score and avoid ad account shutdowns

Sajam Tells the Untold Story of the Combo Breaker Ad Slides

Have you ever had to come up with ideas on the spot for a project? Well, that's exactly what happened to me during the Calma breaker event when I was asked to do all the add slides last minute.

Experience with Add Slides:

- Last year at Calma breaker, I was asked to do all the add slides last minute

- I had to come up with seven to eight takes per add slide, and I was running out of ideas

- This year, I was asked to do the add slides again, but it was much better since we only did two to three takes for each slide

- During the Evo event, I had trouble with one of the Chinese add slides since I didn't have any information about it beforehand

- I always make sure to know all the add slides ahead of time to be prepared

Funny Moment with Esteban:

- Every time I see Esteban, he jokes about leaking an Astros clip

- I always play along and tell him to do it since I can just blame it on someone else

Doing add slides can be a challenging task, especially when you have to come up with ideas on the spot. However, with preparation and a bit of creativity, it's possible to make them engaging and entertaining. And always remember, if all else fails, blame it on Ultra David or Sammy Fish.

7 NEW Ways To Make Money With Chat GPT! (WITH PROMPTS)

In this article, we will discuss seven ways to make money with Chat GPT for your online business. Chat GPT is a free tool that provides prompt answers to any question that you ask. It is designed to make your life easier and help you save time and money.

1. Customer Service:

With Chat GPT, you can provide better customer service by giving your virtual assistant access to the tool. It can help them write better responses to customer complaints or queries. You can also use it to write emails to customers apologizing for any inconvenience and offering goodwill gestures.

2. Social Media Posts:

Chat GPT can also be used to write social media posts, including YouTube descriptions, Instagram captions, TikTok captions, and Facebook posts. It can help you write better content that is creative and attractive to your audience.

3. Product Descriptions:

With Chat GPT, you can write better product descriptions for your store or sales pages. It can help you describe your products in a way that appeals to your customers' emotions and logic.

4. Email Marketing Copy:

Chat GPT can help you create email sequences for your business. You can use it to write Black Friday emails, Christmas season promotions, and any other type of email you need for your business.

5. Headlines:

Headlines are crucial in any ad or promotion. Chat GPT can help you write better headlines that are attention-grabbing and attract more customers to your business.

6. Blog Posts:

Chat GPT can help you write blog posts for your website or online business. You can use it to write informative and engaging content that attracts more readers to your website.

7. Ads:

Finally, Chat GPT can help you write better ads for your business. It can help you write ad copy that is creative, attractive, and effective in promoting your business.

Chat GPT is a powerful tool that can help you save time and money in your online business. With its help, you can provide better customer service, write better social media posts, product descriptions, email marketing copy, headlines, blog posts, and ads. Start using Chat GPT today and see the difference it can make in your business.


Ciao a tutti! Oggi voglio presentarvi un sito chiamato Ad Pinee, che è stato lanciato il 14 ottobre 2015 e conta già più di 11.158 membri. Questo sito offre la possibilità di iniziare gratuitamente, senza dover effettuare investimenti. Ad Pinee è molto simile a TriFictionnel, nel senso che si guadagna cliccando ogni giorno su annunci pubblicitari. Questi clic possono arrivare anche fino a 20 centesimi al giorno, e ogni referral (cioè ogni persona che si registra tramite il nostro link) ci permette di guadagnare il 100% dei suoi click. Quindi, se un referral clicca per 15 centesimi al giorno, noi riceveremo 15 centesimi. Ad Pinee è molto facile da usare, la grafica è semplice e intuitiva. Vediamo ora come registrarsi!


Per registrarsi su Ad Pinee, basta andare sul sito e cliccare sul pulsante Registra account. Dovremo inserire il nostro nome, cognome e username (che può essere un nome immaginario o il nostro nome reale). La password deve essere un po' più complessa e contenere dei caratteri speciali come la chiocciola (@) o altri segni, per garantire la nostra sicurezza. Il sito paga tramite conto PayPal, quindi se non ne abbiamo uno dovremo crearlo prima di poter incassare i nostri guadagni. Dovremo anche accettare i termini e inserire il codice di verifica che ci verrà inviato via email.


Una volta registrati, potremo iniziare a cliccare su PTC ad ESL ogni giorno, per guadagnare dei soldi. I nostri guadagni saranno visualizzati nel quadratino giallo mobile, che si trova nella parte superiore della pagina. Quando avremo raggiunto 10 dollari, potremo investirli con una rendita del 160%, che significa che in un mese avremo guadagnato 16 dollari. Questo sito è molto comodo e pratico, e lo consiglio vivamente a tutti coloro che vogliono guadagnare un po' di soldi extra online.

In sintesi, Ad Pinee è un sito che permette di guadagnare cliccando su annunci pubblicitari. È molto facile da usare e offre la possibilità di iniziare gratuitamente. Inoltre, il sito paga tramite conto PayPal e offre la possibilità di guadagnare anche tramite referral. Quando avremo raggiunto 10 dollari, potremo investirli con una rendita del 160%. Insomma, un'ottima opportunità per guadagnare un po' di soldi extra online!

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