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Published on: July 5 2023 by pipiads

- Facebook Ads and Google Ads are two of the most important ad platforms in the market today

- They have a huge number of people that you can reach and drive results

- Digital marketing allows you to segment your audiences and reach specific groups of people in almost instant timeframe

- With a budget of $1,500, how much traffic can you generate?

Factors that influence your results:

- Industry you're in

- Competitors' willingness to pay for clicks

- How well-crafted and targeted your ads are

- Whether or not you're doing remarketing or retargeting

- Seasonality

Example:

- Pretend we're running a campaign for a realtor in Los Angeles targeting Burbank area for apartment rentals

- On Google Ads, targeting three keywords, we can expect 189 visitors a month with an average cost per click of $2.25

- On Facebook Ads, we can expect roughly 828 clicks with a cost per click of $1.81

- Google may drive fewer clicks, but tends to have higher conversion rates than Facebook

- Both platforms should be used as long as they are profitable

- Both Facebook Ads and Google Ads are important ad platforms

- Factors like industry, competition, and ad quality can influence results

- Use both platforms as long as they are profitable

- Consider seeking help from a professional agency like NP Digital.

DO THIS to Integrate Your Facebook Ads and Google Ads 💪

Facebook Ads and Google Ads are the two biggest advertising platforms in the world. If a business is not utilizing both or one of the platforms, then they are missing out on potential traffic and sales. The question we will be addressing today is how these two platforms can work together.

Targeting Differences:

Google Ads appear in front of a target customer at the very moment they are looking for services. This relates back to the classic marketing funnel, where the conversion stage is smaller compared to the top of the funnel. Facebook Ads are used to prospect traffic based on demographics and what Facebook knows about them. This is a huge advantage over Google Ads.

Retargeting:

Facebook Ads generate a ton of traffic that is relevant to a business's demographic, and this traffic can be added to retargeting lists. Retargeting can be done on both Facebook and Google Ads. Integrated campaigns with matching creatives are the best way to get Facebook and Google Ads to work together.

Remarketing Lists for Search Ads (RLSA):

RLSA is a retargeting list that can be added to search campaigns. Customized bids and ads can be created based on the knowledge that the user has been to the website before. By using this strategy, a business can increase their bids, making the traffic more valuable and helping to convert the user from Facebook on Google Ads.

Integrating Facebook Ads and Google Ads is a great way to optimize a business's overall marketing campaigns. There are numerous opportunities for testing creative and integrating it. Utilizing both platforms is essential to reach all customers at every level. With the right strategies and integrated campaigns, businesses can see significant increases in traffic and sales.

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

In this video, the presenter teaches how to start and set up a profitable Facebook advertising campaign. The presenter walks the audience through a step-by-step process of the Facebook ad accelerator framework that they have been using for ten years in their advertising agency. The framework is effective for all types of clients, ranging from small local businesses to billion-dollar enterprises. The goal is to teach the audience the secrets behind running a successful and profitable Facebook ad campaign.

- The presenter teaches how to start and set up a profitable Facebook advertising campaign.

- The Facebook ad accelerator framework has been used for ten years in their advertising agency.

- The framework is effective for all types of clients, ranging from small local businesses to billion-dollar enterprises.

Bullet Points:

- The ideal customer avatar includes demographic, geographic, and psychographic details.

- Laser targeting is essential to put the ad in front of the right people.

- The ad code is a proven process for writing a successful Facebook ad.

- The perfect ad follows a strict structure of problem agitate solve scarcity.

- The presenter provides a framework for creating a successful Facebook ad campaign.

- The audience learns how to create an ideal customer avatar and laser target their ads.

- The ad code is a proven process for writing a successful Facebook ad.

- The perfect ad follows a strict structure of problem agitate solve scarcity.

Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

When it comes to advertising platforms, two of the biggest names in the game are Facebook and Google. But which one should you use for your business? In this article, we'll break down the differences between Facebook advertising and Google advertising, and help you decide which one is right for you.

Google Advertising:

- Google AdWords is intent-based

- People type in what they're looking for (e.g. cheap hotels in Las Vegas)

- Great for intent-based businesses (selling products or services to people actively searching for them)

- Not ideal for broad, segmented audiences

Facebook Advertising:

- No intent-based search

- People are on Facebook to connect with friends, not necessarily to buy things

- Great for targeting broad, segmented audiences (e.g. women interested in beauty)

- Ads should drive people to educational content first, then to a purchase page

When it comes down to it, the advertising platform you choose depends on your business and what you're trying to achieve. If you're an intent-based business, Google AdWords is likely the better option. If you're looking to target a broad audience and educate them about your product or service, Facebook advertising might be the way to go.

Don’t Hire a Facebook Ads or Adwords Agency

In today's digital age, social media has become an integral part of our lives. One of the most popular social media platforms is Facebook. In this article, we will explore the course of Facebook's journey and how it has evolved over time. We will also delve into the significance of Facebook and its impact on society.

Facebook's Journey:

• In 2004, Mark Zuckerberg founded Facebook in his Harvard dorm room with a few of his friends.

• Initially, it was exclusively available to Harvard students, but soon expanded to other universities and then the general public.

• In 2012, Facebook went public, and its stock soared, making Zuckerberg one of the richest people in the world.

• Facebook has acquired many companies over the years, including Instagram and WhatsApp.

• Today, Facebook has over 2.8 billion monthly active users, making it the largest social media platform in the world.

Facebook's Significance:

• Facebook has revolutionized the way we connect and communicate with each other.

• It has given people a platform to express their thoughts and opinions, and has become a tool for social and political activism.

• Facebook has also become a hub for businesses, providing them with a platform to reach out to potential customers and increase their visibility.

• However, Facebook has also been criticized for its handling of user data and its impact on mental health.

In conclusion, Facebook has come a long way since its inception. It has transformed the way we interact with each other and has become an integral part of our daily lives. While it has brought about many positive changes, it has also faced its fair share of criticism. As we move forward, it is important to acknowledge both the benefits and drawbacks of Facebook and use it responsibly.

Instalación de la etiqueta de Remarketing de Google Ads (Parte VII) 🤓

In this article, we will discuss how to install the Google Ads remarketing tag on your website. This tag allows you to reach people who have interacted with your company before and show them personalized ads. We will go through the steps of setting up the tag using Google Apps and Google Tag Manager.

Installing the Remarketing Tag:

1. Log into your Google Apps account and click on Configuration in the navigation menu.

2. Click on Shared Library and then Audience Manager.

3. Click on Data Sources and select Google Ads Tag.

4. Configure the tag according to your business type and click Save and Continue.

5. Install Google Tag Manager and follow the instructions to set up a remarketing conversion ID.

6. Create a new tag in Google Tag Manager called Google Ads Remarketing and configure it with the conversion ID.

7. Preview and connect your website to the tag to ensure it is working properly.

Other Remarketing Options:

While the Google Ads remarketing tag is a great way to reach previous customers, there are other remarketing options available. Google Analytics 4 allows for more targeting options, including reaching users who came to your site through organic search or social media.

Installing the Google Ads remarketing tag is a simple process that can help you reach previous customers and show them personalized ads. While there are other remarketing options available, this tag is a great starting point. Stay tuned for future articles on how to create successful search and display campaigns in Google Ads. Don't forget to interact with our channel by liking, sharing, and commenting on our content.

Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)

Running Facebook ads can be confusing and costly for beginners who don't know what they're doing. This article will guide you step by step on how to set up and run profitable Facebook ads, even if you have zero experience.

Preparation:

Before running ads, you need to have a product that has the potential to sell, a Shopify store that looks professional, and a pixel set up to track your data.

Creative Testing:

Creative testing is essential to test out different thumbnails and videos against each other at a lower cost, so you already know which creative is going to work when you start interest testing. Setting up columns is crucial to read your data accurately and efficiently. The key to running ads is to get as much data as possible without spending too much money.

Setting Up Creative Testing Campaign:

To set up your creative testing campaign, go to the campaign level, click on create, and name your campaign. Set your budget at $40, select your top five countries, keep the age and interest targeting blank, select English for language, and choose all placements. Create five different creatives, but change only one variable at a time.

Running Facebook ads can be daunting for beginners, but if you follow these steps, you can set up and run profitable ads. Remember to focus on creative testing, set up your columns, and keep changing one variable at a time. With time and effort, you can achieve success with your online business.

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